Weply Technology Adoption in E-commerce

Discover 454 verified e-commerce stores using Weply. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 917 domains. 454 verified as active stores with physical delivery.

Verified stores
454
active stores with physical delivery
Top country
Sweden
248 verified stores
Top payment signal
Klarna
74 detection occurrences
Top carrier signal
DHL
55 detection occurrences
Top category
Home & Garden
93 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

454 verified active stores out of 917 detected · 49.5% verification rate

E-commerce Platforms Distribution

WooCommerce stores with 37.0% of stores with physical delivery (168 stores) , followed by Custom (25.6%) and Shopify (13.2%) .

Base: 454 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

168 stores

Custom 25.6%

116 stores

Shopify 13.2%

60 stores

United Profile 5.9%

27 stores

17 stores

13 stores

11 stores

5 stores

5 stores

DanDomain Webshop, ScanNet Webshop 0.9%

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Weply
Platform Stores with Physical Delivery Percentage
WooCommerce 168 37.00%
Custom 116 25.55%
Shopify 60 13.22%
United Profile 27 5.95%
Magento 17 3.74%
Quickbutik 13 2.86%
PrestaShop 11 2.42%
nopCommerce 5 1.10%
Wikinggruppen 5 1.10%
DanDomain Webshop, ScanNet Webshop 4 0.88%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

WooCommerce holds 60.6% share of detected Weply e-commerce signals (556) , with Custom at 12.6% and Shopify at 7.6% (June 2026) .

Base: 917 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

556 websites

Custom 12.6%

116 websites

70 websites

United Profile 2.9%

27 websites

21 websites

13 websites

12 websites

5 websites

5 websites

DanDomain Webshop, ScanNet Webshop 0.4%

4 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Weply
Platform Websites with Signals Percentage
WooCommerce 556 60.63%
Custom 116 12.65%
Shopify 70 7.63%
United Profile 27 2.94%
Magento 21 2.29%
Quickbutik 13 1.42%
PrestaShop 12 1.31%
nopCommerce 5 0.55%
Wikinggruppen 5 0.55%
DanDomain Webshop, ScanNet Webshop 4 0.44%

Categories Distribution

Home & Garden stores with 20.5% of all stores (93 stores) , followed by Business & Industrial (17.6%) and Vehicles & Parts (16.3%) .

Base: 454 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Home & Garden 20.5%

93 stores

Business & Industrial 17.6%

80 stores

Vehicles & Parts 16.3%

74 stores

Tools & Hardware 9.9%

45 stores

Sporting Goods & Outdoor Gear 9.9%

45 stores

Furniture & Home Decor 6.8%

31 stores

Electronics & Technology 3.5%

16 stores

Health & Beauty 2.0%

9 stores

Clothing & Accessories 2.0%

9 stores

Food & Beverages 1.5%

7 stores

Visual Distribution

Distribution of top 10 Weply store categories (June 2026)
Distribution of categories in Weply e-commerce stores
Category Number of Stores Percentage
Home & Garden 93 20.48%
Business & Industrial 80 17.62%
Vehicles & Parts 74 16.30%
Tools & Hardware 45 9.91%
Sporting Goods & Outdoor Gear 45 9.91%
Furniture & Home Decor 31 6.83%
Electronics & Technology 16 3.52%
Health & Beauty 9 1.98%
Clothing & Accessories 9 1.98%
Food & Beverages 7 1.54%

Payment Providers Distribution

Klarna accounts for 29.5% of displayed detection occurrences (74 occurrences) , followed by MasterCard (17.1%) and VISA (13.5%) .

Base: 251 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

Klarna 29.5%

74 occurrences

43 occurrences

VISA 13.5%

34 occurrences

Svea 12.7%

32 occurrences

JCB 8.0%

20 occurrences

14 occurrences

11 occurrences

9 occurrences

8 occurrences

6 occurrences

Visual Distribution

Distribution of top 10 Weply payment providers (June 2026)
Distribution of payment providers in Weply e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
Klarna 74 29.48%
MasterCard 43 17.13%
VISA 34 13.55%
Svea 32 12.75%
JCB 20 7.97%
PayPal 14 5.58%
Stripe Connect 11 4.38%
American Express 9 3.59%
Apple Pay 8 3.19%
Bancontact 6 2.39%

Shipping Carriers Distribution

DHL accounts for 35.5% of displayed detection occurrences (55 occurrences) , followed by GLS (18.7%) and Schenker (15.5%) .

Base: 155 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 35.5%

55 occurrences

GLS 18.7%

29 occurrences

24 occurrences

16 occurrences

UPS 5.2%

8 occurrences

5 occurrences

TNT 3.2%

5 occurrences

DSV 3.2%

5 occurrences

5 occurrences

DPD 1.9%

3 occurrences

Visual Distribution

Distribution of top 10 Weply shipping carriers (June 2026)
Distribution of shipping carriers in Weply e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 55 35.48%
GLS 29 18.71%
Schenker 24 15.48%
PostNord 16 10.32%
UPS 8 5.16%
PostNL 5 3.23%
TNT 5 3.23%
DSV 5 3.23%
Danske Fragtmænd 5 3.23%
DPD 3 1.94%

Store Launch Timeline

Over the past 12 months, 21 new stores were launched in Weply , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 4.8%

1 stores launched

2026-04 9.5%

2 stores launched

2026-03 4.8%

1 stores launched

2026-02 33.3%

7 stores launched

2025-12 9.5%

2 stores launched

2025-11 9.5%

2 stores launched

2025-10 9.5%

2 stores launched

2025-09 4.8%

1 stores launched

2025-07 9.5%

2 stores launched

2025-06 4.8%

1 stores launched

Monthly Trend

Monthly store launches in Weply (June 2026)
Monthly store launches in Weply over the past 12 months
Month Stores Launched Percentage
2026-05 1 4.76%
2026-04 2 9.52%
2026-03 1 4.76%
2026-02 7 33.33%
2025-12 2 9.52%
2025-11 2 9.52%
2025-10 2 9.52%
2025-09 1 4.76%
2025-07 2 9.52%
2025-06 1 4.76%

Active Stores by Launch Year

Currently, 452 active stores in Weply are tracked in our database , with the most stores launched in 2026 (11 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.4%

11 active stores

2025 4.4%

20 active stores

2024 6.2%

28 active stores

2023 2.7%

12 active stores

2022 3.8%

17 active stores

2021 4.6%

21 active stores

2020 5.8%

26 active stores

2019 4.6%

21 active stores

2018 6.2%

28 active stores

2017 4.4%

20 active stores

2016 2.4%

11 active stores

2015 1.8%

8 active stores

2014 3.3%

15 active stores

2013 3.5%

16 active stores

2012 4.0%

18 active stores

Distribution by Launch Year

Active stores in Weply by original launch year (June 2026)
Active stores in Weply by launch year
Launch Year Active Stores Percentage
2026 11 2.43%
2025 20 4.42%
2024 28 6.19%
2023 12 2.65%
2022 17 3.76%
2021 21 4.65%
2020 26 5.75%
2019 21 4.65%
2018 28 6.19%
2017 20 4.42%
2016 11 2.43%
2015 8 1.77%
2014 15 3.32%
2013 16 3.54%
2012 18 3.98%

Social Media Usage

Facebook accounts for 40.4% of displayed detection occurrences (310 occurrences) , followed by Instagram (32.5%) and YouTube (10.6%) .

Base: 767 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 40.4%

310 occurrences

Instagram 32.5%

249 occurrences

YouTube 10.6%

81 occurrences

LinkedIn 9.8%

75 occurrences

Twitter 2.3%

18 occurrences

TikTok 2.2%

17 occurrences

WhatsApp 0.8%

6 occurrences

Pinterest 0.7%

5 occurrences

X 0.5%

4 occurrences

Vimeo 0.3%

2 occurrences

Visual Distribution

Distribution of social media platforms in Weply (June 2026)
Distribution of social media platforms in Weply e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 310 40.42%
Instagram 249 32.46%
YouTube 81 10.56%
LinkedIn 75 9.78%
Twitter 18 2.35%
TikTok 17 2.22%
WhatsApp 6 0.78%
Pinterest 5 0.65%
X 4 0.52%
Vimeo 2 0.26%

Geographic Distribution

Sweden stores with 54.6% (248 active verified stores) , followed by Denmark (20.7%) and Norway (13.4%) .

Base: 454 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

Sweden 54.6%

248 active verified stores

Denmark 20.7%

94 active verified stores

Norway 13.4%

61 active verified stores

32 active verified stores

Niue 2.0%

9 active verified stores

3 active verified stores

2 active verified stores

1 active verified stores

1 active verified stores

1 active verified stores

Visual Distribution

Geographic distribution of stores using Weply (June 2026)
Geographic distribution of stores using Weply
Country AI-Verified Store Count Market Share
Sweden 248 54.63%
Denmark 94 20.70%
Norway 61 13.44%
Netherlands 32 7.05%
Niue 9 1.98%
Belgium 3 0.66%
United Kingdom 2 0.44%
Germany 1 0.22%
Switzerland 1 0.22%
Latvia 1 0.22%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 917 100.00%
Emails 708 77.21%
Phones 754 82.22%
Ecommerce platform 904 98.58%
Couriers 140 15.27%
Payment Providers 209 22.79%
Categories 490 53.44%
Social Media 686 74.81%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

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Market Intelligence

Understand the Weply e-commerce landscape:

Analyze 454 verified e-commerce stores on Weply - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Weply e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Weply e-commerce intelligence?

We track 454 verified Weply e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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