WebSite X5 Technology Adoption in E-commerce

Discover 1.4k verified e-commerce stores using WebSite X5. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.5k domains. 1.4k verified as active stores with physical delivery.

· · Next full refresh: April 2026

1.4k verified active stores out of 1.5k detected · 94.7% verification rate

E-commerce Platforms Distribution

Custom leads with 99.9% of stores with physical delivery (1,416 stores) , followed by Magento (0.1%) and SexShopArgentino SaaS Platform (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.9%

1,416 stores

1 stores

C2TI 0.0%

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in WebSite X5
Platform Stores with Physical Delivery Percentage
Custom 1416 99.93%
Magento 1 0.07%
SexShopArgentino SaaS Platform 0 0.00%
C2TI 0 0.00%
Simplia 0 0.00%
Sello (SelloShip) E-commerce Platform 0 0.00%

Categories Distribution

Food & Beverages leads with 14.0% of all stores (174 stores) , followed by Clothing & Accessories (10.9%) and Business & Industrial (10.9%) .

Base: 1,247 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 14.0%

174 stores

Clothing & Accessories 10.9%

136 stores

Business & Industrial 10.9%

136 stores

Health & Beauty 8.7%

108 stores

Arts & Entertainment 8.3%

104 stores

Electronics & Technology 7.0%

87 stores

Sporting Goods & Outdoor Gear 6.9%

86 stores

Home & Garden 6.5%

81 stores

Tools & Hardware 6.2%

77 stores

Gifts & Special Occasions 5.2%

65 stores

Visual Distribution

Distribution of top 10 WebSite X5 store categories (March 2026)
Distribution of categories in WebSite X5 e-commerce stores
Category Number of Stores Percentage
Food & Beverages 174 13.95%
Clothing & Accessories 136 10.91%
Business & Industrial 136 10.91%
Health & Beauty 108 8.66%
Arts & Entertainment 104 8.34%
Electronics & Technology 87 6.98%
Sporting Goods & Outdoor Gear 86 6.90%
Home & Garden 81 6.50%
Tools & Hardware 77 6.17%
Gifts & Special Occasions 65 5.21%
Jewelry & Watches 58 4.65%
Toys & Games 50 4.01%
Vehicles & Parts 45 3.61%
Furniture & Home Decor 23 1.84%
Pets & Pet Supplies 17 1.36%

Payment Providers Distribution

PayPal leads with 46.9% among AI-verified physical stores (268 stores) , followed by Klarna (17.0%) and American Express (7.4%) .

Base: 423 AI-verified physical stores with detectable payment providers (28.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 46.9%

268 stores

Klarna 17.0%

97 stores

42 stores

37 stores

19 stores

SEPA 3.2%

18 stores

16 stores

VISA 2.5%

14 stores

14 stores

12 stores

Visual Distribution

Distribution of top 10 WebSite X5 payment providers (March 2026)
Distribution of payment providers in WebSite X5 e-commerce stores
Payment Provider Store Count Market Share
PayPal 268 46.94%
Klarna 97 16.99%
American Express 42 7.36%
MasterCard 37 6.48%
Stripe Connect 19 3.33%
SEPA 18 3.15%
Apple Pay 16 2.80%
VISA 14 2.45%
PostePay 14 2.45%
Giropay 12 2.10%
Bolt 8 1.40%
Google Pay 8 1.40%
Skrill 7 1.23%
Amazon Payments 6 1.05%
Twint 5 0.88%

Shipping Carriers Distribution

DHL leads with 24.0% among AI-verified physical stores (107 stores) , followed by Почта России (13.9%) and UPS (11.4%) .

Base: 418 AI-verified physical stores with detectable shipping carriers (27.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 24.0%

107 stores

UPS 11.4%

51 stores

GLS 9.6%

43 stores

DPD 8.3%

37 stores

27 stores

TNT 4.7%

21 stores

16 stores

15 stores

13 stores

Visual Distribution

Distribution of top 10 WebSite X5 shipping carriers (March 2026)
Distribution of shipping carriers in WebSite X5 e-commerce stores
Shipping Carrier Store Count Market Share
DHL 107 23.99%
Почта России 62 13.90%
UPS 51 11.43%
GLS 43 9.64%
DPD 37 8.30%
Hermes 27 6.05%
TNT 21 4.71%
Deutsche Post 16 3.59%
Poste Italiane 15 3.36%
СДЭК 13 2.91%
Ceska Posta 12 2.69%
Magyar Posta 12 2.69%
BRT 11 2.47%
FedEx 10 2.24%
Colissimo 9 2.02%

Store Launch Timeline

Over the past 12 months, 108 new stores were launched in WebSite X5 , with the highest activity in 2026-02 (6 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 5.6%

6 stores launched

2026-01 10.2%

11 stores launched

2025-12 8.3%

9 stores launched

2025-11 13.0%

14 stores launched

2025-10 13.9%

15 stores launched

2025-09 10.2%

11 stores launched

2025-08 10.2%

11 stores launched

2025-07 10.2%

11 stores launched

2025-06 5.6%

6 stores launched

2025-05 7.4%

8 stores launched

2025-04 3.7%

4 stores launched

2025-03 1.9%

2 stores launched

Monthly Trend

Monthly store launches in WebSite X5 (March 2026)
Monthly store launches in WebSite X5 over the past 12 months
Month Stores Launched Percentage
2026-02 6 5.56%
2026-01 11 10.19%
2025-12 9 8.33%
2025-11 14 12.96%
2025-10 15 13.89%
2025-09 11 10.19%
2025-08 11 10.19%
2025-07 11 10.19%
2025-06 6 5.56%
2025-05 8 7.41%
2025-04 4 3.70%
2025-03 2 1.85%

Active Stores by Launch Year

Currently, 1,392 active stores in WebSite X5 are tracked in our database , with the most stores launched in 2026 (17 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.2%

17 active stores

2025 9.0%

125 active stores

2024 6.3%

88 active stores

2023 5.3%

74 active stores

2022 5.6%

78 active stores

2021 8.1%

113 active stores

2020 9.3%

130 active stores

2019 5.5%

77 active stores

2018 7.4%

103 active stores

2017 5.7%

79 active stores

2016 3.4%

47 active stores

2015 1.7%

23 active stores

2014 2.5%

35 active stores

2013 5.2%

72 active stores

2012 2.7%

38 active stores

Distribution by Launch Year

Active stores in WebSite X5 by original launch year (March 2026)
Active stores in WebSite X5 by launch year
Launch Year Active Stores Percentage
2026 17 1.22%
2025 125 8.98%
2024 88 6.32%
2023 74 5.32%
2022 78 5.60%
2021 113 8.12%
2020 130 9.34%
2019 77 5.53%
2018 103 7.40%
2017 79 5.68%
2016 47 3.38%
2015 23 1.65%
2014 35 2.51%
2013 72 5.17%
2012 38 2.73%
2011 25 1.80%
2010 39 2.80%
2009 35 2.51%
2008 20 1.44%
2007 19 1.36%
2006 22 1.58%
2005 13 0.93%
2004 19 1.36%
2003 22 1.58%
2002 21 1.51%
2001 24 1.72%
2000 21 1.51%
1999 11 0.79%
1998 2 0.14%

Social Media Usage

Facebook leads with 34.6% among stores with at least one detectable social profile (442 stores) , followed by Instagram (26.1%) and YouTube (13.8%) .

Base: 627 stores with any detectable social profile (41.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.6%

442 stores

Instagram 26.1%

334 stores

YouTube 13.8%

177 stores

Twitter 8.6%

110 stores

WhatsApp 8.4%

107 stores

LinkedIn 3.6%

46 stores

Pinterest 2.3%

29 stores

TikTok 1.3%

17 stores

X 1.3%

16 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in WebSite X5 (March 2026)
Distribution of social media platforms in WebSite X5 e-commerce stores
Social Platform Store Count Market Share
Facebook 442 34.56%
Instagram 334 26.11%
YouTube 177 13.84%
Twitter 110 8.60%
WhatsApp 107 8.37%
LinkedIn 46 3.60%
Pinterest 29 2.27%
TikTok 17 1.33%
X 16 1.25%
Vimeo 1 0.08%

Geographic Distribution

Italy leads with 24.0% (296 AI-verified stores) , followed by Germany (21.4%) and Russia (11.4%) .

Base: 1,233 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Italy 24.0%

296 AI-verified stores

Germany 21.4%

264 AI-verified stores

Russia 11.4%

140 AI-verified stores

107 AI-verified stores

48 AI-verified stores

41 AI-verified stores

34 AI-verified stores

34 AI-verified stores

33 AI-verified stores

32 AI-verified stores

Visual Distribution

Geographic distribution of stores using WebSite X5 (March 2026)
Geographic distribution of stores using WebSite X5
Country AI-Verified Store Count Market Share
Italy 296 24.01%
Germany 264 21.41%
Russia 140 11.35%
Switzerland 107 8.68%
Czechia 48 3.89%
Hungary 41 3.33%
Ukraine 34 2.76%
France 34 2.76%
United Kingdom 33 2.68%
Netherlands 32 2.60%
Austria 31 2.51%
United States 27 2.19%
Spain 23 1.87%
Denmark 21 1.70%
Poland 20 1.62%
Slovakia 20 1.62%
Argentina 17 1.38%
Turkey 16 1.30%
South Africa 15 1.22%
Belgium 14 1.14%

Data Coverage

Field Rows count Coverage
Website 1.5k 100.00%
Emails 1.0k 68.14%
Phones 751.0 50.17%
Ecommerce platform 1.4k 95.06%
Couriers 418.0 27.92%
Payment Providers 423.0 28.26%
Categories 1.3k 86.57%
Social Media 627.0 41.88%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the WebSite X5 e-commerce landscape:

Analyze 1.4k verified e-commerce stores on WebSite X5 - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WebSite X5 e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WebSite X5 e-commerce intelligence?

We track 1.4k verified WebSite X5 e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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