WebSite X5 Technology Adoption in E-commerce

Discover 3.5k e-commerce stores using WebSite X5. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 100.0% of stores with physical delivery (3,494 stores) , followed by Magento (0.0%) and Ecwid (0.0%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 100.0%

3,494 stores

1 stores

Ecwid 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in WebSite X5
Platform Stores with Physical Delivery Percentage
Custom 3494 99.97%
Magento 1 0.03%
Ecwid 0 0.00%

All Stores Distribution

Custom holds 99.7% share of all WebSite X5 e-commerce stores (3,494) , with Magento at 0.0% and Ecwid at 0.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 99.7%

3,494 stores

1 stores

Ecwid 0.2%

8 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in WebSite X5
Platform Total Stores Percentage
Custom 3494 99.74%
Magento 1 0.03%
Ecwid 8 0.23%

Categories Distribution

Business & Industrial leads with 17.5% of all stores (457 stores) , followed by Food & Beverages (12.5%) and Electronics & Technology (12.3%) .

Top 10 Categories

Business & Industrial 17.5%

457 stores

Food & Beverages 12.5%

326 stores

Electronics & Technology 12.3%

320 stores

Health & Beauty 8.4%

218 stores

Clothing & Accessories 8.1%

212 stores

Vehicles & Parts 6.6%

173 stores

Tools & Hardware 6.3%

165 stores

Home & Garden 5.7%

149 stores

Furniture & Home Decor 4.8%

125 stores

Gifts & Special Occasions 4.1%

106 stores

Visual Distribution

Distribution of top 10 WebSite X5 store categories (December 2025)
Distribution of categories in WebSite X5 e-commerce stores
Category Number of Stores Percentage
Business & Industrial 457 17.55%
Food & Beverages 326 12.52%
Electronics & Technology 320 12.29%
Health & Beauty 218 8.37%
Clothing & Accessories 212 8.14%
Vehicles & Parts 173 6.64%
Tools & Hardware 165 6.34%
Home & Garden 149 5.72%
Furniture & Home Decor 125 4.80%
Gifts & Special Occasions 106 4.07%
Arts & Entertainment 89 3.42%
Sporting Goods & Outdoor Gear 86 3.30%
Jewelry & Watches 77 2.96%
Books & Media 55 2.11%
Pets & Pet Supplies 46 1.77%

Payment Providers Distribution

PayPal leads with 44.1% among AI-verified physical stores (234 stores) , followed by American Express (10.0%) and Klarna (8.7%) .

Base: 473 AI-verified physical stores with detectable payment providers (13.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 44.1%

234 stores

53 stores

46 stores

46 stores

31 stores

Bolt 4.1%

22 stores

VISA 4.1%

22 stores

19 stores

11 stores

SEPA 1.7%

9 stores

Visual Distribution

Distribution of top 10 WebSite X5 payment providers (December 2025)
Distribution of payment providers in WebSite X5 e-commerce stores
Payment Provider Store Count Market Share
PayPal 234 44.07%
American Express 53 9.98%
Klarna 46 8.66%
MasterCard 46 8.66%
Stripe Connect 31 5.84%
Bolt 22 4.14%
VISA 22 4.14%
PostePay 19 3.58%
Apple Pay 11 2.07%
SEPA 9 1.69%
BitCoin 8 1.51%
Google Pay 8 1.51%
Giropay 8 1.51%
Paddle 7 1.32%
Satispay 7 1.32%

Shipping Carriers Distribution

Почта России leads with 44.4% among AI-verified physical stores (365 stores) , followed by UPS (15.5%) and GLS (6.7%) .

Base: 832 AI-verified physical stores with detectable shipping carriers (23.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

365 stores

UPS 15.5%

127 stores

GLS 6.7%

55 stores

DHL 6.0%

49 stores

32 stores

TNT 3.9%

32 stores

DPD 3.6%

30 stores

22 stores

BRT 2.7%

22 stores

18 stores

Visual Distribution

Distribution of top 10 WebSite X5 shipping carriers (December 2025)
Distribution of shipping carriers in WebSite X5 e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 365 44.40%
UPS 127 15.45%
GLS 55 6.69%
DHL 49 5.96%
Correos 32 3.89%
TNT 32 3.89%
DPD 30 3.65%
Poste Italiane 22 2.68%
BRT 22 2.68%
Hermes 18 2.19%
FedEx 18 2.19%
Magyar Posta 15 1.82%
Speedy 13 1.58%
СДЭК 12 1.46%
USPS 12 1.46%

Store Launch Timeline

Over the past 12 months, 256 new stores were launched in WebSite X5 , with the highest activity in 2025-11 (30 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.7%

30 stores launched

2025-10 5.9%

15 stores launched

2025-09 4.7%

12 stores launched

2025-08 8.2%

21 stores launched

2025-07 10.9%

28 stores launched

2025-06 6.3%

16 stores launched

2025-05 11.3%

29 stores launched

2025-04 5.1%

13 stores launched

2025-03 6.6%

17 stores launched

2025-02 12.9%

33 stores launched

2025-01 10.5%

27 stores launched

2024-12 5.9%

15 stores launched

Monthly Trend

Monthly store launches in WebSite X5 (December 2025)
Monthly store launches in WebSite X5 over the past 12 months
Month Stores Launched Percentage
2025-11 30 11.72%
2025-10 15 5.86%
2025-09 12 4.69%
2025-08 21 8.20%
2025-07 28 10.94%
2025-06 16 6.25%
2025-05 29 11.33%
2025-04 13 5.08%
2025-03 17 6.64%
2025-02 33 12.89%
2025-01 27 10.55%
2024-12 15 5.86%

Active Stores by Launch Year

Currently, 3,412 active stores in WebSite X5 are tracked in our database , with the most stores launched in 2025 (241 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 7.1%

241 active stores

2024 7.6%

259 active stores

2023 5.0%

171 active stores

2022 5.0%

169 active stores

2021 7.0%

240 active stores

2020 7.7%

262 active stores

2019 6.0%

205 active stores

2018 6.8%

231 active stores

2017 5.7%

195 active stores

2016 3.3%

111 active stores

2015 3.1%

106 active stores

2014 3.2%

110 active stores

2013 6.4%

218 active stores

2012 4.3%

148 active stores

2011 2.6%

88 active stores

Distribution by Launch Year

Active stores in WebSite X5 by original launch year (December 2025)
Active stores in WebSite X5 by launch year
Launch Year Active Stores Percentage
2025 241 7.06%
2024 259 7.59%
2023 171 5.01%
2022 169 4.95%
2021 240 7.03%
2020 262 7.68%
2019 205 6.01%
2018 231 6.77%
2017 195 5.72%
2016 111 3.25%
2015 106 3.11%
2014 110 3.22%
2013 218 6.39%
2012 148 4.34%
2011 88 2.58%
2010 89 2.61%
2009 93 2.73%
2008 76 2.23%
2007 71 2.08%
2006 43 1.26%
2005 41 1.20%
2004 49 1.44%
2003 46 1.35%
2002 49 1.44%
2001 46 1.35%
2000 33 0.97%
1999 9 0.26%
1998 8 0.23%
1997 3 0.09%
1996 2 0.06%

Social Media Usage

Facebook leads with 34.2% among stores with at least one detectable social profile (997 stores) , followed by Instagram (22.9%) and YouTube (14.5%) .

Base: 1,415 stores with any detectable social profile (39.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 34.2%

997 stores

Instagram 22.9%

667 stores

YouTube 14.5%

424 stores

WhatsApp 11.0%

322 stores

Twitter 10.0%

293 stores

LinkedIn 3.9%

114 stores

Pinterest 1.6%

47 stores

TikTok 0.8%

24 stores

X 0.8%

23 stores

SoundCloud 0.2%

5 stores

Visual Distribution

Distribution of social media platforms in WebSite X5 (December 2025)
Distribution of social media platforms in WebSite X5 e-commerce stores
Social Platform Store Count Market Share
Facebook 997 34.19%
Instagram 667 22.87%
YouTube 424 14.54%
WhatsApp 322 11.04%
Twitter 293 10.05%
LinkedIn 114 3.91%
Pinterest 47 1.61%
TikTok 24 0.82%
X 23 0.79%
SoundCloud 5 0.17%

Geographic Distribution

Russia leads with 22.3% (630 AI-verified stores) , followed by Italy (22.2%) and Spain (6.1%) .

Base: 2,830 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 22.3%

630 AI-verified stores

Italy 22.2%

629 AI-verified stores

Spain 6.1%

173 AI-verified stores

135 AI-verified stores

132 AI-verified stores

112 AI-verified stores

111 AI-verified stores

108 AI-verified stores

104 AI-verified stores

97 AI-verified stores

Visual Distribution

Geographic distribution of stores using WebSite X5 (December 2025)
Geographic distribution of stores using WebSite X5
Country AI-Verified Store Count Market Share
Russia 630 22.26%
Italy 629 22.23%
Spain 173 6.11%
Germany 135 4.77%
United States 132 4.66%
Mexico 112 3.96%
Hungary 111 3.92%
Poland 108 3.82%
Switzerland 104 3.67%
Netherlands 97 3.43%
Turkey 90 3.18%
France 87 3.07%
Argentina 76 2.69%
United Kingdom 69 2.44%
Czechia 67 2.37%
Ukraine 59 2.08%
Chile 49 1.73%
South Africa 44 1.55%
Slovakia 30 1.06%
Romania 28 0.99%

Dataset Coverage

Field Rows count Coverage
Website 3.6k 100.00%
Emails 2.4k 67.39%
Phones 1.7k 47.04%
Ecommerce platform 3.5k 97.22%
Couriers 832.0 23.09%
Payment Providers 473.0 13.13%
Categories 2.7k 76.30%
Social Media 1.4k 39.27%

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Frequently Asked Questions

What data is included in the WebSite X5 E-commerce Database?

Our database covers over 3.5k WebSite X5 physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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