WebSite X5 Technology Adoption in E-commerce

Discover 1.3k verified e-commerce stores using WebSite X5. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.4k domains. 1.3k verified as active stores with physical delivery.

Verified stores
1.3k
active stores with physical delivery
Top country
Germany
289 verified stores
Top payment signal
PayPal
305 stores detected
Top carrier signal
DHL
110 stores detected
Top category
Food & Beverages
160 verified stores

This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.

· · Next full refresh: July 2026

1.3k verified active stores out of 1.4k detected · 94.4% verification rate

E-commerce Platforms Distribution

Custom stores with 99.9% of stores with physical delivery (1,326 stores) , followed by Magento (0.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 99.9%

1,326 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in WebSite X5
Platform Stores with Physical Delivery Percentage
Custom 1326 99.92%
Magento 1 0.08%
Show broader dataset (all e-commerce signals)

All Stores Distribution

Custom holds 99.9% share of all WebSite X5 e-commerce stores (1,326) , with Magento at 0.1% (June 2026) .

Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.

Top 10 Platforms (All Stores)

Custom 99.9%

1,326 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (June 2026)
E-commerce platforms distribution for all stores in WebSite X5
Platform Total Stores Percentage
Custom 1326 99.92%
Magento 1 0.08%

Categories Distribution

Food & Beverages stores with 13.8% of all stores (160 stores) , followed by Clothing & Accessories (11.3%) and Business & Industrial (10.8%) .

Base: 1,157 AI-verified stores with physical delivery and detected product categories (87.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Food & Beverages 13.8%

160 stores

Clothing & Accessories 11.3%

131 stores

Business & Industrial 10.8%

125 stores

Health & Beauty 8.6%

99 stores

Arts & Entertainment 8.4%

97 stores

Home & Garden 7.2%

83 stores

Electronics & Technology 7.1%

82 stores

Sporting Goods & Outdoor Gear 7.1%

82 stores

Tools & Hardware 6.1%

71 stores

Gifts & Special Occasions 4.9%

57 stores

Visual Distribution

Distribution of top 10 WebSite X5 store categories (June 2026)
Distribution of categories in WebSite X5 e-commerce stores
Category Number of Stores Percentage
Food & Beverages 160 13.83%
Clothing & Accessories 131 11.32%
Business & Industrial 125 10.80%
Health & Beauty 99 8.56%
Arts & Entertainment 97 8.38%
Home & Garden 83 7.17%
Electronics & Technology 82 7.09%
Sporting Goods & Outdoor Gear 82 7.09%
Tools & Hardware 71 6.14%
Gifts & Special Occasions 57 4.93%

Payment Providers Distribution

PayPal stores with 47.7% among AI-verified physical stores (305 stores) , followed by Klarna (16.1%) and American Express (7.0%) .

Base: 464 AI-verified physical stores with detectable payment providers (33.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 47.7%

305 stores

Klarna 16.1%

103 stores

45 stores

40 stores

22 stores

20 stores

SEPA 3.0%

19 stores

VISA 2.5%

16 stores

15 stores

13 stores

Visual Distribution

Distribution of top 10 WebSite X5 payment providers (June 2026)
Distribution of payment providers in WebSite X5 e-commerce stores
Payment Provider Store Count Market Share
PayPal 305 47.73%
Klarna 103 16.12%
American Express 45 7.04%
MasterCard 40 6.26%
Stripe Connect 22 3.44%
Apple Pay 20 3.13%
SEPA 19 2.97%
VISA 16 2.50%
PostePay 15 2.35%
Giropay 13 2.03%

Shipping Carriers Distribution

DHL stores with 23.7% among AI-verified physical stores (110 stores) , followed by Почта России (13.1%) and UPS (11.2%) .

Base: 432 AI-verified physical stores with detectable shipping carriers (30.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 23.7%

110 stores

UPS 11.2%

52 stores

GLS 10.3%

48 stores

DPD 8.4%

39 stores

TNT 5.6%

26 stores

25 stores

17 stores

15 stores

BRT 3.0%

14 stores

Visual Distribution

Distribution of top 10 WebSite X5 shipping carriers (June 2026)
Distribution of shipping carriers in WebSite X5 e-commerce stores
Shipping Carrier Store Count Market Share
DHL 110 23.71%
Почта России 61 13.15%
UPS 52 11.21%
GLS 48 10.34%
DPD 39 8.41%
TNT 26 5.60%
Hermes 25 5.39%
Deutsche Post 17 3.66%
Poste Italiane 15 3.23%
BRT 14 3.02%

Store Launch Timeline

Over the past 12 months, 97 new stores were launched in WebSite X5 , with the highest activity in 2026-05 (8 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.2%

8 stores launched

2026-04 6.2%

6 stores launched

2026-03 4.1%

4 stores launched

2026-02 7.2%

7 stores launched

2026-01 7.2%

7 stores launched

2025-12 8.2%

8 stores launched

2025-11 12.4%

12 stores launched

2025-10 13.4%

13 stores launched

2025-09 10.3%

10 stores launched

2025-08 8.2%

8 stores launched

2025-07 11.3%

11 stores launched

2025-06 3.1%

3 stores launched

Monthly Trend

Monthly store launches in WebSite X5 (June 2026)
Monthly store launches in WebSite X5 over the past 12 months
Month Stores Launched Percentage
2026-05 8 8.25%
2026-04 6 6.19%
2026-03 4 4.12%
2026-02 7 7.22%
2026-01 7 7.22%
2025-12 8 8.25%
2025-11 12 12.37%
2025-10 13 13.40%
2025-09 10 10.31%
2025-08 8 8.25%
2025-07 11 11.34%
2025-06 3 3.09%

Active Stores by Launch Year

Currently, 1,289 active stores in WebSite X5 are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.5%

32 active stores

2025 8.0%

103 active stores

2024 5.8%

75 active stores

2023 5.0%

64 active stores

2022 5.0%

64 active stores

2021 8.0%

103 active stores

2020 8.9%

115 active stores

2019 5.1%

66 active stores

2018 7.9%

102 active stores

2017 6.1%

78 active stores

2016 3.0%

39 active stores

2015 1.6%

21 active stores

2014 2.7%

35 active stores

2013 5.6%

72 active stores

2012 2.9%

38 active stores

Distribution by Launch Year

Active stores in WebSite X5 by original launch year (June 2026)
Active stores in WebSite X5 by launch year
Launch Year Active Stores Percentage
2026 32 2.48%
2025 103 7.99%
2024 75 5.82%
2023 64 4.97%
2022 64 4.97%
2021 103 7.99%
2020 115 8.92%
2019 66 5.12%
2018 102 7.91%
2017 78 6.05%
2016 39 3.03%
2015 21 1.63%
2014 35 2.72%
2013 72 5.59%
2012 38 2.95%

Social Media Usage

Facebook stores with 35.1% among stores with at least one detectable social profile (402 stores) , followed by Instagram (27.1%) and YouTube (14.1%) .

Base: 570 stores with any detectable social profile (40.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 35.1%

402 stores

Instagram 27.1%

310 stores

YouTube 14.1%

162 stores

Twitter 8.4%

96 stores

WhatsApp 7.9%

91 stores

LinkedIn 3.2%

37 stores

Pinterest 1.5%

17 stores

X 1.4%

16 stores

TikTok 1.2%

14 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in WebSite X5 (June 2026)
Distribution of social media platforms in WebSite X5 e-commerce stores
Social Platform Store Count Market Share
Facebook 402 35.08%
Instagram 310 27.05%
YouTube 162 14.14%
Twitter 96 8.38%
WhatsApp 91 7.94%
LinkedIn 37 3.23%
Pinterest 17 1.48%
X 16 1.40%
TikTok 14 1.22%
Vimeo 1 0.09%

Geographic Distribution

Germany stores with 24.4% (289 AI-verified stores) , followed by Italy (24.3%) and Russia (10.4%) .

Base: 1,185 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Germany 24.4%

289 AI-verified stores

Italy 24.3%

288 AI-verified stores

Russia 10.4%

123 AI-verified stores

102 AI-verified stores

40 AI-verified stores

39 AI-verified stores

36 AI-verified stores

32 AI-verified stores

31 AI-verified stores

30 AI-verified stores

Visual Distribution

Geographic distribution of stores using WebSite X5 (June 2026)
Geographic distribution of stores using WebSite X5
Country AI-Verified Store Count Market Share
Germany 289 24.39%
Italy 288 24.30%
Russia 123 10.38%
Switzerland 102 8.61%
Hungary 40 3.38%
Austria 39 3.29%
Czechia 36 3.04%
Ukraine 32 2.70%
France 31 2.62%
United Kingdom 30 2.53%

Data Coverage

Field Rows count Coverage
Website 1.4k 100.00%
Emails 1.0k 72.53%
Phones 947.0 67.40%
Ecommerce platform 1.3k 94.45%
Couriers 432.0 30.75%
Payment Providers 464.0 33.02%
Categories 1.2k 85.41%
Social Media 570.0 40.57%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Monthly data refreshes
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Dedicated analyst support
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the WebSite X5 e-commerce landscape:

Analyze 1.3k verified e-commerce stores on WebSite X5 - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across WebSite X5 e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the WebSite X5 e-commerce intelligence?

We track 1.3k verified WebSite X5 e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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