WebSite X5 Technology Adoption in E-commerce
Discover 1.3k verified e-commerce stores using WebSite X5. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 1.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.3k verified active stores out of 1.4k detected · 94.4% verification rate
E-commerce Platforms Distribution
Custom stores with 99.9% of stores with physical delivery (1,326 stores) , followed by Magento (0.1%) .
Base: 1,327 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Visual Distribution
1,326 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1326 | 99.92% |
| Magento | 1 | 0.08% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 94.4% share of detected WebSite X5 e-commerce signals (1,326) , with Magento at 0.1% (June 2026) .
Base: 1,405 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Visual Distribution
1,326 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1326 | 94.38% |
| Magento | 1 | 0.07% |
Categories Distribution
Food & Beverages stores with 12.1% of all stores (160 stores) , followed by Clothing & Accessories (9.9%) and Business & Industrial (9.4%) .
Base: 1,327 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
160 stores
131 stores
125 stores
99 stores
97 stores
83 stores
82 stores
82 stores
71 stores
57 stores
Visual Distribution
160 stores
131 stores
125 stores
99 stores
97 stores
83 stores
82 stores
82 stores
71 stores
57 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 160 | 12.06% |
| Clothing & Accessories | 131 | 9.87% |
| Business & Industrial | 125 | 9.42% |
| Health & Beauty | 99 | 7.46% |
| Arts & Entertainment | 97 | 7.31% |
| Home & Garden | 83 | 6.25% |
| Electronics & Technology | 82 | 6.18% |
| Sporting Goods & Outdoor Gear | 82 | 6.18% |
| Tools & Hardware | 71 | 5.35% |
| Gifts & Special Occasions | 57 | 4.30% |
Payment Providers Distribution
PayPal accounts for 51.0% of displayed detection occurrences (305 occurrences) , followed by Klarna (17.2%) and American Express (7.5%) .
Base: 598 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
305 occurrences
103 occurrences
45 occurrences
40 occurrences
22 occurrences
20 occurrences
19 occurrences
16 occurrences
15 occurrences
13 occurrences
Visual Distribution
305 occurrences
103 occurrences
45 occurrences
40 occurrences
22 occurrences
20 occurrences
19 occurrences
16 occurrences
15 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 305 | 51.00% |
| Klarna | 103 | 17.22% |
| American Express | 45 | 7.53% |
| MasterCard | 40 | 6.69% |
| Stripe Connect | 22 | 3.68% |
| Apple Pay | 20 | 3.34% |
| SEPA | 19 | 3.18% |
| VISA | 16 | 2.68% |
| PostePay | 15 | 2.51% |
| Giropay | 13 | 2.17% |
Shipping Carriers Distribution
DHL accounts for 27.0% of displayed detection occurrences (110 occurrences) , followed by Почта России (15.0%) and UPS (12.8%) .
Base: 407 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
110 occurrences
61 occurrences
52 occurrences
48 occurrences
39 occurrences
26 occurrences
25 occurrences
17 occurrences
15 occurrences
14 occurrences
Visual Distribution
110 occurrences
61 occurrences
52 occurrences
48 occurrences
39 occurrences
26 occurrences
25 occurrences
17 occurrences
15 occurrences
14 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 110 | 27.03% |
| Почта России | 61 | 14.99% |
| UPS | 52 | 12.78% |
| GLS | 48 | 11.79% |
| DPD | 39 | 9.58% |
| TNT | 26 | 6.39% |
| Hermes | 25 | 6.14% |
| Deutsche Post | 17 | 4.18% |
| Poste Italiane | 15 | 3.69% |
| BRT | 14 | 3.44% |
Store Launch Timeline
Over the past 12 months, 97 new stores were launched in WebSite X5 , with the highest activity in 2026-05 (8 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
8 stores launched
6 stores launched
4 stores launched
7 stores launched
7 stores launched
8 stores launched
12 stores launched
13 stores launched
10 stores launched
8 stores launched
11 stores launched
3 stores launched
Monthly Trend
8.2% of last 12 months
6.2% of last 12 months
4.1% of last 12 months
7.2% of last 12 months
7.2% of last 12 months
8.2% of last 12 months
12.4% of last 12 months
13.4% of last 12 months
10.3% of last 12 months
8.2% of last 12 months
11.3% of last 12 months
3.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 8 | 8.25% |
| 2026-04 | 6 | 6.19% |
| 2026-03 | 4 | 4.12% |
| 2026-02 | 7 | 7.22% |
| 2026-01 | 7 | 7.22% |
| 2025-12 | 8 | 8.25% |
| 2025-11 | 12 | 12.37% |
| 2025-10 | 13 | 13.40% |
| 2025-09 | 10 | 10.31% |
| 2025-08 | 8 | 8.25% |
| 2025-07 | 11 | 11.34% |
| 2025-06 | 3 | 3.09% |
Active Stores by Launch Year
Currently, 1,289 active stores in WebSite X5 are tracked in our database , with the most stores launched in 2026 (32 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
32 active stores
103 active stores
75 active stores
64 active stores
64 active stores
103 active stores
115 active stores
66 active stores
102 active stores
78 active stores
39 active stores
21 active stores
35 active stores
72 active stores
38 active stores
Distribution by Launch Year
2.5% of tracked active stores
8.0% of tracked active stores
5.8% of tracked active stores
5.0% of tracked active stores
5.0% of tracked active stores
8.0% of tracked active stores
8.9% of tracked active stores
5.1% of tracked active stores
7.9% of tracked active stores
6.1% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
2.7% of tracked active stores
5.6% of tracked active stores
2.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 32 | 2.48% |
| 2025 | 103 | 7.99% |
| 2024 | 75 | 5.82% |
| 2023 | 64 | 4.97% |
| 2022 | 64 | 4.97% |
| 2021 | 103 | 7.99% |
| 2020 | 115 | 8.92% |
| 2019 | 66 | 5.12% |
| 2018 | 102 | 7.91% |
| 2017 | 78 | 6.05% |
| 2016 | 39 | 3.03% |
| 2015 | 21 | 1.63% |
| 2014 | 35 | 2.72% |
| 2013 | 72 | 5.59% |
| 2012 | 38 | 2.95% |
Geographic Distribution
Germany stores with 21.8% (289 active verified stores) , followed by Italy (21.7%) and Russia (9.3%) .
Base: 1,327 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
289 active verified stores
288 active verified stores
123 active verified stores
102 active verified stores
40 active verified stores
39 active verified stores
36 active verified stores
32 active verified stores
31 active verified stores
30 active verified stores
Visual Distribution
289 active verified stores
288 active verified stores
123 active verified stores
102 active verified stores
40 active verified stores
39 active verified stores
36 active verified stores
32 active verified stores
31 active verified stores
30 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 289 | 21.78% |
| Italy | 288 | 21.70% |
| Russia | 123 | 9.27% |
| Switzerland | 102 | 7.69% |
| Hungary | 40 | 3.01% |
| Austria | 39 | 2.94% |
| Czechia | 36 | 2.71% |
| Ukraine | 32 | 2.41% |
| France | 31 | 2.34% |
| United Kingdom | 30 | 2.26% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Custom - Toys & Games
Custom - Sporting Goods & Outdoor Gear
Custom - Gifts & Special Occasions
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 1k | 72.53% |
| Phones | 947 | 67.40% |
| Ecommerce platform | 1.3k | 94.45% |
| Couriers | 432 | 30.75% |
| Payment Providers | 464 | 33.02% |
| Categories | 1.2k | 85.41% |
| Social Media | 570 | 40.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the WebSite X5 e-commerce landscape:
Analyze 1.3k verified e-commerce stores on WebSite X5 - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across WebSite X5 e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the WebSite X5 e-commerce intelligence?
-
We track 1.3k verified WebSite X5 e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 35.1% of displayed detection occurrences (402 occurrences) , followed by Instagram (27.1%) and YouTube (14.1%) .
Base: 1,146 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
402 occurrences
310 occurrences
162 occurrences
96 occurrences
91 occurrences
37 occurrences
17 occurrences
16 occurrences
14 occurrences
1 occurrences
Visual Distribution
402 occurrences
310 occurrences
162 occurrences
96 occurrences
91 occurrences
37 occurrences
17 occurrences
16 occurrences
14 occurrences
1 occurrences