Webflow Technology Adoption in E-commerce
Discover 6.6k verified e-commerce stores using Webflow. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.8k domains. 6.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.6k verified active stores out of 8.8k detected · 74.9% verification rate
E-commerce Platforms Distribution
Custom stores with 69.2% of stores with physical delivery (4,569 stores) , followed by Shopify (21.2%) and WooCommerce (5.5%) .
Base: 6,607 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
4,569 stores
1,401 stores
362 stores
185 stores
16 stores
8 stores
8 stores
5 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 4569 | 69.15% |
| Shopify | 1401 | 21.20% |
| WooCommerce | 362 | 5.48% |
| S3 (Megagroup) Shop2 | 185 | 2.80% |
| Imweb | 16 | 0.24% |
| miniShop2 | 8 | 0.12% |
| 1C-Bitrix | 8 | 0.12% |
| Cafe24 | 5 | 0.08% |
| Store.link E-commerce Platform | 4 | 0.06% |
| Commerce7 | 4 | 0.06% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 51.8% share of detected Webflow e-commerce signals (4,569) , with Shopify at 19.3% and WooCommerce at 11.4% (June 2026) .
Base: 8,821 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
4,569 websites
1,706 websites
1,009 websites
198 websites
40 websites
18 websites
142 websites
11 websites
5 websites
13 websites
Visual Distribution
4,569 websites
1,706 websites
1,009 websites
198 websites
40 websites
18 websites
142 websites
11 websites
5 websites
13 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 4569 | 51.80% |
| Shopify | 1706 | 19.34% |
| WooCommerce | 1009 | 11.44% |
| S3 (Megagroup) Shop2 | 198 | 2.24% |
| Imweb | 40 | 0.45% |
| miniShop2 | 18 | 0.20% |
| 1C-Bitrix | 142 | 1.61% |
| Cafe24 | 11 | 0.12% |
| Store.link E-commerce Platform | 5 | 0.06% |
| Commerce7 | 13 | 0.15% |
Categories Distribution
Health & Beauty stores with 16.5% of all stores (1,087 stores) , followed by Clothing & Accessories (15.5%) and Food & Beverages (13.9%) .
Base: 6,607 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,087 stores
1,026 stores
921 stores
445 stores
385 stores
310 stores
282 stores
244 stores
232 stores
200 stores
Visual Distribution
1,087 stores
1,026 stores
921 stores
445 stores
385 stores
310 stores
282 stores
244 stores
232 stores
200 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1087 | 16.45% |
| Clothing & Accessories | 1026 | 15.53% |
| Food & Beverages | 921 | 13.94% |
| Sporting Goods & Outdoor Gear | 445 | 6.74% |
| Arts & Entertainment | 385 | 5.83% |
| Home & Garden | 310 | 4.69% |
| Tools & Hardware | 282 | 4.27% |
| Business & Industrial | 244 | 3.69% |
| Toys & Games | 232 | 3.51% |
| Jewelry & Watches | 200 | 3.03% |
Payment Providers Distribution
PayPal accounts for 23.9% of displayed detection occurrences (615 occurrences) , followed by Stripe Connect (18.7%) and MasterCard (12.0%) .
Base: 2,569 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
615 occurrences
480 occurrences
309 occurrences
294 occurrences
266 occurrences
198 occurrences
189 occurrences
125 occurrences
48 occurrences
45 occurrences
Visual Distribution
615 occurrences
480 occurrences
309 occurrences
294 occurrences
266 occurrences
198 occurrences
189 occurrences
125 occurrences
48 occurrences
45 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 615 | 23.94% |
| Stripe Connect | 480 | 18.68% |
| MasterCard | 309 | 12.03% |
| Apple Pay | 294 | 11.44% |
| American Express | 266 | 10.35% |
| Klarna | 198 | 7.71% |
| Google Pay | 189 | 7.36% |
| VISA | 125 | 4.87% |
| SEPA | 48 | 1.87% |
| JCB | 45 | 1.75% |
Shipping Carriers Distribution
UPS accounts for 20.8% of displayed detection occurrences (332 occurrences) , followed by DHL (17.5%) and USPS (13.3%) .
Base: 1,596 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
332 occurrences
279 occurrences
212 occurrences
179 occurrences
143 occurrences
140 occurrences
110 occurrences
91 occurrences
56 occurrences
54 occurrences
Visual Distribution
332 occurrences
279 occurrences
212 occurrences
179 occurrences
143 occurrences
140 occurrences
110 occurrences
91 occurrences
56 occurrences
54 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 332 | 20.80% |
| DHL | 279 | 17.48% |
| USPS | 212 | 13.28% |
| FedEx | 179 | 11.22% |
| СДЭК | 143 | 8.96% |
| DPD | 140 | 8.77% |
| Почта России | 110 | 6.89% |
| Royal Mail | 91 | 5.70% |
| InPost | 56 | 3.51% |
| GLS | 54 | 3.38% |
Store Launch Timeline
Over the past 12 months, 698 new stores were launched in Webflow , with the highest activity in 2026-05 (37 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
37 stores launched
50 stores launched
54 stores launched
60 stores launched
75 stores launched
47 stores launched
61 stores launched
76 stores launched
75 stores launched
51 stores launched
64 stores launched
48 stores launched
Monthly Trend
5.3% of last 12 months
7.2% of last 12 months
7.7% of last 12 months
8.6% of last 12 months
10.7% of last 12 months
6.7% of last 12 months
8.7% of last 12 months
10.9% of last 12 months
10.7% of last 12 months
7.3% of last 12 months
9.2% of last 12 months
6.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 37 | 5.30% |
| 2026-04 | 50 | 7.16% |
| 2026-03 | 54 | 7.74% |
| 2026-02 | 60 | 8.60% |
| 2026-01 | 75 | 10.74% |
| 2025-12 | 47 | 6.73% |
| 2025-11 | 61 | 8.74% |
| 2025-10 | 76 | 10.89% |
| 2025-09 | 75 | 10.74% |
| 2025-08 | 51 | 7.31% |
| 2025-07 | 64 | 9.17% |
| 2025-06 | 48 | 6.88% |
Active Stores by Launch Year
Currently, 6,579 active stores in Webflow are tracked in our database , with the most stores launched in 2026 (278 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
278 active stores
767 active stores
811 active stores
624 active stores
537 active stores
568 active stores
579 active stores
397 active stores
316 active stores
223 active stores
157 active stores
131 active stores
113 active stores
175 active stores
105 active stores
Distribution by Launch Year
4.2% of tracked active stores
11.7% of tracked active stores
12.3% of tracked active stores
9.5% of tracked active stores
8.2% of tracked active stores
8.6% of tracked active stores
8.8% of tracked active stores
6.0% of tracked active stores
4.8% of tracked active stores
3.4% of tracked active stores
2.4% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
2.7% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 278 | 4.23% |
| 2025 | 767 | 11.66% |
| 2024 | 811 | 12.33% |
| 2023 | 624 | 9.48% |
| 2022 | 537 | 8.16% |
| 2021 | 568 | 8.63% |
| 2020 | 579 | 8.80% |
| 2019 | 397 | 6.03% |
| 2018 | 316 | 4.80% |
| 2017 | 223 | 3.39% |
| 2016 | 157 | 2.39% |
| 2015 | 131 | 1.99% |
| 2014 | 113 | 1.72% |
| 2013 | 175 | 2.66% |
| 2012 | 105 | 1.60% |
Geographic Distribution
United States stores with 28.8% (1,902 active verified stores) , followed by Russia (7.4%) and United Kingdom (7.2%) .
Base: 6,607 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,902 active verified stores
492 active verified stores
474 active verified stores
351 active verified stores
258 active verified stores
252 active verified stores
236 active verified stores
171 active verified stores
150 active verified stores
146 active verified stores
Visual Distribution
1,902 active verified stores
492 active verified stores
474 active verified stores
351 active verified stores
258 active verified stores
252 active verified stores
236 active verified stores
171 active verified stores
150 active verified stores
146 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1902 | 28.79% |
| Russia | 492 | 7.45% |
| United Kingdom | 474 | 7.17% |
| Germany | 351 | 5.31% |
| Australia | 258 | 3.90% |
| Canada | 252 | 3.81% |
| France | 236 | 3.57% |
| Netherlands | 171 | 2.59% |
| Switzerland | 150 | 2.27% |
| Poland | 146 | 2.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Sporting Goods & Outdoor Gear
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.8k | 100.00% |
| Emails | 5.2k | 58.92% |
| Phones | 3.6k | 40.62% |
| Ecommerce platform | 8k | 90.53% |
| Couriers | 1.8k | 20.36% |
| Payment Providers | 2k | 22.38% |
| Categories | 6.1k | 69.27% |
| Social Media | 6.4k | 72.07% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Webflow e-commerce landscape:
Analyze 6.6k verified e-commerce stores on Webflow - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Webflow e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Webflow e-commerce intelligence?
-
We track 6.6k verified Webflow e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 37.3% of displayed detection occurrences (4,406 occurrences) , followed by Facebook (26.1%) and YouTube (9.7%) .
Base: 11,815 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,406 occurrences
3,083 occurrences
1,146 occurrences
946 occurrences
794 occurrences
652 occurrences
305 occurrences
266 occurrences
187 occurrences
30 occurrences
Visual Distribution
4,406 occurrences
3,083 occurrences
1,146 occurrences
946 occurrences
794 occurrences
652 occurrences
305 occurrences
266 occurrences
187 occurrences
30 occurrences