Wagtail Technology Adoption in E-commerce
Discover 637 verified e-commerce stores using Wagtail. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.5k domains. 637 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
637 verified active stores out of 1.5k detected · 43.5% verification rate
E-commerce Platforms Distribution
Booqable stores with 54.6% of stores with physical delivery (348 stores) , followed by Custom (39.2%) and WooCommerce (5.0%) .
Base: 637 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
348 stores
250 stores
32 stores
5 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
348 stores
250 stores
32 stores
5 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Booqable | 348 | 54.63% |
| Custom | 250 | 39.25% |
| WooCommerce | 32 | 5.02% |
| Shopify | 5 | 0.78% |
| BigCommerce | 1 | 0.16% |
| Magento | 1 | 0.16% |
| Blaze | 0 | 0.00% |
| Haravan | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
| QDM | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Booqable holds 69.3% share of detected Wagtail e-commerce signals (1,016) , with Custom at 17.1% and WooCommerce at 7.8% (June 2026) .
Base: 1,466 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,016 websites
250 websites
114 websites
8 websites
2 websites
3 websites
5 websites
2 websites
3 websites
7 websites
Visual Distribution
1,016 websites
250 websites
114 websites
8 websites
2 websites
3 websites
5 websites
2 websites
3 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Booqable | 1016 | 69.30% |
| Custom | 250 | 17.05% |
| WooCommerce | 114 | 7.78% |
| Shopify | 8 | 0.55% |
| BigCommerce | 2 | 0.14% |
| Magento | 3 | 0.20% |
| Blaze | 5 | 0.34% |
| Haravan | 2 | 0.14% |
| SAP Commerce Cloud | 3 | 0.20% |
| QDM | 7 | 0.48% |
Categories Distribution
Gifts & Special Occasions stores with 16.6% of all stores (106 stores) , followed by Electronics & Technology (13.0%) and Sporting Goods & Outdoor Gear (12.7%) .
Base: 637 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
106 stores
83 stores
81 stores
44 stores
41 stores
32 stores
30 stores
29 stores
29 stores
28 stores
Visual Distribution
106 stores
83 stores
81 stores
44 stores
41 stores
32 stores
30 stores
29 stores
29 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 106 | 16.64% |
| Electronics & Technology | 83 | 13.03% |
| Sporting Goods & Outdoor Gear | 81 | 12.72% |
| Business & Industrial | 44 | 6.91% |
| Clothing & Accessories | 41 | 6.44% |
| Home & Garden | 32 | 5.02% |
| Food & Beverages | 30 | 4.71% |
| Health & Beauty | 29 | 4.55% |
| Furniture & Home Decor | 29 | 4.55% |
| Tools & Hardware | 28 | 4.40% |
Payment Providers Distribution
PayPal accounts for 28.1% of displayed detection occurrences (80 occurrences) , followed by Stripe Connect (14.4%) and iDEAL (10.2%) .
Base: 285 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
80 occurrences
41 occurrences
29 occurrences
26 occurrences
22 occurrences
22 occurrences
19 occurrences
18 occurrences
14 occurrences
14 occurrences
Visual Distribution
80 occurrences
41 occurrences
29 occurrences
26 occurrences
22 occurrences
22 occurrences
19 occurrences
18 occurrences
14 occurrences
14 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 80 | 28.07% |
| Stripe Connect | 41 | 14.39% |
| iDEAL | 29 | 10.18% |
| Apple Pay | 26 | 9.12% |
| MasterCard | 22 | 7.72% |
| Klarna | 22 | 7.72% |
| Bancontact | 19 | 6.67% |
| SEPA | 18 | 6.32% |
| American Express | 14 | 4.91% |
| Bolt | 14 | 4.91% |
Shipping Carriers Distribution
DHL accounts for 24.4% of displayed detection occurrences (38 occurrences) , followed by PostNL (16.7%) and UPS (15.4%) .
Base: 156 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
38 occurrences
26 occurrences
24 occurrences
21 occurrences
10 occurrences
10 occurrences
8 occurrences
7 occurrences
6 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 38 | 24.36% |
| PostNL | 26 | 16.67% |
| UPS | 24 | 15.38% |
| DPD | 21 | 13.46% |
| GLS | 10 | 6.41% |
| FedEx | 10 | 6.41% |
| USPS | 8 | 5.13% |
| TNT | 7 | 4.49% |
| Royal Mail | 6 | 3.85% |
| Hermes | 6 | 3.85% |
Store Launch Timeline
Over the past 12 months, 99 new stores were launched in Wagtail , with the highest activity in 2026-05 (9 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
9 stores launched
13 stores launched
10 stores launched
4 stores launched
6 stores launched
10 stores launched
11 stores launched
14 stores launched
9 stores launched
4 stores launched
5 stores launched
4 stores launched
Monthly Trend
9.1% of last 12 months
13.1% of last 12 months
10.1% of last 12 months
4.0% of last 12 months
6.1% of last 12 months
10.1% of last 12 months
11.1% of last 12 months
14.1% of last 12 months
9.1% of last 12 months
4.0% of last 12 months
5.1% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 9 | 9.09% |
| 2026-04 | 13 | 13.13% |
| 2026-03 | 10 | 10.10% |
| 2026-02 | 4 | 4.04% |
| 2026-01 | 6 | 6.06% |
| 2025-12 | 10 | 10.10% |
| 2025-11 | 11 | 11.11% |
| 2025-10 | 14 | 14.14% |
| 2025-09 | 9 | 9.09% |
| 2025-08 | 4 | 4.04% |
| 2025-07 | 5 | 5.05% |
| 2025-06 | 4 | 4.04% |
Active Stores by Launch Year
Currently, 637 active stores in Wagtail are tracked in our database , with the most stores launched in 2026 (43 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
43 active stores
123 active stores
135 active stores
45 active stores
23 active stores
31 active stores
23 active stores
19 active stores
15 active stores
14 active stores
6 active stores
13 active stores
11 active stores
15 active stores
14 active stores
Distribution by Launch Year
6.8% of tracked active stores
19.3% of tracked active stores
21.2% of tracked active stores
7.1% of tracked active stores
3.6% of tracked active stores
4.9% of tracked active stores
3.6% of tracked active stores
3.0% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
0.9% of tracked active stores
2.0% of tracked active stores
1.7% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 43 | 6.75% |
| 2025 | 123 | 19.31% |
| 2024 | 135 | 21.19% |
| 2023 | 45 | 7.06% |
| 2022 | 23 | 3.61% |
| 2021 | 31 | 4.87% |
| 2020 | 23 | 3.61% |
| 2019 | 19 | 2.98% |
| 2018 | 15 | 2.35% |
| 2017 | 14 | 2.20% |
| 2016 | 6 | 0.94% |
| 2015 | 13 | 2.04% |
| 2014 | 11 | 1.73% |
| 2013 | 15 | 2.35% |
| 2012 | 14 | 2.20% |
Geographic Distribution
United States stores with 19.6% (125 active verified stores) , followed by Netherlands (14.6%) and Germany (8.0%) .
Base: 637 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
125 active verified stores
93 active verified stores
51 active verified stores
38 active verified stores
26 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
11 active verified stores
11 active verified stores
Visual Distribution
125 active verified stores
93 active verified stores
51 active verified stores
38 active verified stores
26 active verified stores
19 active verified stores
14 active verified stores
13 active verified stores
11 active verified stores
11 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 125 | 19.62% |
| Netherlands | 93 | 14.60% |
| Germany | 51 | 8.01% |
| United Kingdom | 38 | 5.97% |
| Australia | 26 | 4.08% |
| Canada | 19 | 2.98% |
| France | 14 | 2.20% |
| Russia | 13 | 2.04% |
| Switzerland | 11 | 1.73% |
| Italy | 11 | 1.73% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Furniture & Home Decor
Custom - Vehicles & Parts
Custom
Custom - Business & Industrial
New Stores
Recently launched stores detected by ShopRank in the last full month.
Booqable - Sporting Goods & Outdoor Gear
Booqable
Booqable - Gifts & Special Occasions
Booqable - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 312 | 21.28% |
| Phones | 627 | 42.77% |
| Ecommerce platform | 1.4k | 96.18% |
| Couriers | 160 | 10.91% |
| Payment Providers | 290 | 19.78% |
| Categories | 722 | 49.25% |
| Social Media | 1.1k | 72.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Wagtail e-commerce landscape:
Analyze 637 verified e-commerce stores on Wagtail - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Wagtail e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Wagtail e-commerce intelligence?
-
We track 637 verified Wagtail e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 33.1% of displayed detection occurrences (388 occurrences) , followed by Facebook (30.3%) and LinkedIn (12.3%) .
Base: 1,173 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
388 occurrences
355 occurrences
144 occurrences
84 occurrences
80 occurrences
55 occurrences
31 occurrences
18 occurrences
16 occurrences
2 occurrences
Visual Distribution
388 occurrences
355 occurrences
144 occurrences
84 occurrences
80 occurrences
55 occurrences
31 occurrences
18 occurrences
16 occurrences
2 occurrences