Vercel Technology Adoption in E-commerce
Discover 28.8k e-commerce stores using Vercel. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 92.7% of stores with physical delivery (26,674 stores) , followed by TakeDrop (3.1%) and Shopify (2.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
26,674 stores
880 stores
759 stores
211 stores
62 stores
46 stores
36 stores
35 stores
28 stores
14 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 26674 | 92.68% |
| TakeDrop | 880 | 3.06% |
| Shopify | 759 | 2.64% |
| BigCommerce | 211 | 0.73% |
| Magento | 62 | 0.22% |
| WooCommerce | 46 | 0.16% |
| Swell | 36 | 0.13% |
| Snipcart | 35 | 0.12% |
| Centra | 28 | 0.10% |
| SAP Commerce Cloud | 14 | 0.05% |
| Crystallize | 14 | 0.05% |
| Nacelle | 7 | 0.02% |
| commercetools | 6 | 0.02% |
| Nuvemshop | 5 | 0.02% |
| Saleor | 3 | 0.01% |
All Stores Distribution
Custom holds 87.6% share of all Vercel e-commerce stores (26,674) , with TakeDrop at 3.7% and Shopify at 4.2% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
26,674 stores
1,126 stores
1,291 stores
302 stores
182 stores
278 stores
49 stores
112 stores
28 stores
85 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 26674 | 87.65% |
| TakeDrop | 1126 | 3.70% |
| Shopify | 1291 | 4.24% |
| BigCommerce | 302 | 0.99% |
| Magento | 182 | 0.60% |
| WooCommerce | 278 | 0.91% |
| Swell | 49 | 0.16% |
| Snipcart | 112 | 0.37% |
| Centra | 28 | 0.09% |
| SAP Commerce Cloud | 85 | 0.28% |
| Crystallize | 40 | 0.13% |
| Nacelle | 247 | 0.81% |
| commercetools | 8 | 0.03% |
| Nuvemshop | 8 | 0.03% |
| Saleor | 3 | 0.01% |
Categories Distribution
Clothing & Accessories leads with 21.2% of all stores (3,979 stores) , followed by Health & Beauty (15.4%) and Food & Beverages (11.9%) .
Top 10 Categories
3,979 stores
2,890 stores
2,228 stores
1,953 stores
1,217 stores
1,012 stores
989 stores
742 stores
738 stores
707 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 3979 | 21.21% |
| Health & Beauty | 2890 | 15.41% |
| Food & Beverages | 2228 | 11.88% |
| Electronics & Technology | 1953 | 10.41% |
| Vehicles & Parts | 1217 | 6.49% |
| Furniture & Home Decor | 1012 | 5.39% |
| Home & Garden | 989 | 5.27% |
| Gifts & Special Occasions | 742 | 3.96% |
| Sporting Goods & Outdoor Gear | 738 | 3.93% |
| Jewelry & Watches | 707 | 3.77% |
| Arts & Entertainment | 692 | 3.69% |
| Business & Industrial | 512 | 2.73% |
| Pets & Pet Supplies | 411 | 2.19% |
| Toys & Games | 371 | 1.98% |
| Books & Media | 319 | 1.70% |
Payment Providers Distribution
PayPal leads with 20.2% among AI-verified physical stores (1,661 stores) , followed by Stripe Connect (14.0%) and American Express (11.7%) .
Base: 5,381 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,661 stores
1,149 stores
956 stores
872 stores
838 stores
706 stores
641 stores
429 stores
182 stores
136 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1661 | 20.24% |
| Stripe Connect | 1149 | 14.00% |
| American Express | 956 | 11.65% |
| MasterCard | 872 | 10.63% |
| Apple Pay | 838 | 10.21% |
| Google Pay | 706 | 8.60% |
| Klarna | 641 | 7.81% |
| VISA | 429 | 5.23% |
| Bolt | 182 | 2.22% |
| BitCoin | 136 | 1.66% |
| JCB | 135 | 1.65% |
| Adyen | 131 | 1.60% |
| Mercado Pago | 129 | 1.57% |
| Bancontact | 122 | 1.49% |
| Boleto | 119 | 1.45% |
Shipping Carriers Distribution
DHL leads with 19.8% among AI-verified physical stores (712 stores) , followed by UPS (18.8%) and FedEx (12.9%) .
Base: 3,394 AI-verified physical stores with detectable shipping carriers (10.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 712 | 19.84% |
| UPS | 673 | 18.75% |
| FedEx | 464 | 12.93% |
| USPS | 357 | 9.95% |
| DPD | 271 | 7.55% |
| GLS | 232 | 6.46% |
| Estes | 174 | 4.85% |
| Royal Mail | 137 | 3.82% |
| Hermes | 97 | 2.70% |
| PostNL | 90 | 2.51% |
| Correios | 86 | 2.40% |
| PostNord | 81 | 2.26% |
| Australia Post | 77 | 2.15% |
| InPost | 70 | 1.95% |
| Speedy | 68 | 1.89% |
Store Launch Timeline
Over the past 12 months, 12,247 new stores were launched in Vercel , with the highest activity in 2025-11 (2,047 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,047 stores launched
1,447 stores launched
1,158 stores launched
1,123 stores launched
1,103 stores launched
939 stores launched
1,011 stores launched
911 stores launched
844 stores launched
647 stores launched
696 stores launched
321 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 2047 | 16.71% |
| 2025-10 | 1447 | 11.82% |
| 2025-09 | 1158 | 9.46% |
| 2025-08 | 1123 | 9.17% |
| 2025-07 | 1103 | 9.01% |
| 2025-06 | 939 | 7.67% |
| 2025-05 | 1011 | 8.26% |
| 2025-04 | 911 | 7.44% |
| 2025-03 | 844 | 6.89% |
| 2025-02 | 647 | 5.28% |
| 2025-01 | 696 | 5.68% |
| 2024-12 | 321 | 2.62% |
Active Stores by Launch Year
Currently, 28,026 active stores in Vercel are tracked in our database , with the most stores launched in 2025 (11,945 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
11,945 active stores
4,087 active stores
2,320 active stores
1,546 active stores
1,471 active stores
1,279 active stores
639 active stores
700 active stores
545 active stores
286 active stores
287 active stores
277 active stores
409 active stores
212 active stores
231 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 11945 | 42.62% |
| 2024 | 4087 | 14.58% |
| 2023 | 2320 | 8.28% |
| 2022 | 1546 | 5.52% |
| 2021 | 1471 | 5.25% |
| 2020 | 1279 | 4.56% |
| 2019 | 639 | 2.28% |
| 2018 | 700 | 2.50% |
| 2017 | 545 | 1.94% |
| 2016 | 286 | 1.02% |
| 2015 | 287 | 1.02% |
| 2014 | 277 | 0.99% |
| 2013 | 409 | 1.46% |
| 2012 | 212 | 0.76% |
| 2011 | 231 | 0.82% |
| 2010 | 169 | 0.60% |
| 2009 | 164 | 0.59% |
| 2008 | 140 | 0.50% |
| 2007 | 152 | 0.54% |
| 2006 | 126 | 0.45% |
| 2005 | 88 | 0.31% |
| 2004 | 144 | 0.51% |
| 2003 | 115 | 0.41% |
| 2002 | 107 | 0.38% |
| 2001 | 138 | 0.49% |
| 2000 | 126 | 0.45% |
| 1999 | 104 | 0.37% |
| 1998 | 80 | 0.29% |
| 1997 | 62 | 0.22% |
| 1996 | 51 | 0.18% |
| 1995 | 26 | 0.09% |
Geographic Distribution
United States leads with 20.9% (3,066 AI-verified stores) , followed by India (9.6%) and Poland (8.7%) .
Base: 14,657 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,066 AI-verified stores
1,410 AI-verified stores
1,270 AI-verified stores
1,145 AI-verified stores
997 AI-verified stores
844 AI-verified stores
714 AI-verified stores
598 AI-verified stores
546 AI-verified stores
515 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3066 | 20.92% |
| India | 1410 | 9.62% |
| Poland | 1270 | 8.66% |
| United Kingdom | 1145 | 7.81% |
| Brazil | 997 | 6.80% |
| Japan | 844 | 5.76% |
| France | 714 | 4.87% |
| Turkey | 598 | 4.08% |
| Australia | 546 | 3.73% |
| Argentina | 515 | 3.51% |
| Mexico | 452 | 3.08% |
| Spain | 439 | 3.00% |
| Netherlands | 424 | 2.89% |
| Canada | 382 | 2.61% |
| Sweden | 363 | 2.48% |
| Bangladesh | 318 | 2.17% |
| Vietnam | 305 | 2.08% |
| Germany | 294 | 2.01% |
| Thailand | 288 | 1.96% |
| Indonesia | 287 | 1.96% |
Featured Stores
Discover the strongest performers and newest entrants in Vercel's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Electronics & Technology
Custom
Custom — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 31.7k | 100.00% |
| Emails | 15.2k | 47.73% |
| Phones | 3.3k | 10.44% |
| Ecommerce platform | 30.8k | 97.00% |
| Couriers | 3.4k | 10.69% |
| Payment Providers | 5.4k | 16.95% |
| Categories | 20.4k | 64.20% |
| Social Media | 16.4k | 51.81% |
Starter Package
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Maximize Your ROI
Use our detailed Vercel E-commerce Database to:
Gain actionable insights into 28.8k physical stores in Vercel.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Vercel online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Vercel E-commerce Database?
-
Our database covers over 28.8k Vercel physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 31.6% among stores with at least one detectable social profile (12,349 stores) , followed by Facebook (26.0%) and YouTube (10.4%) .
Base: 16,445 stores with any detectable social profile (51.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
12,349 stores
10,148 stores
4,071 stores
3,149 stores
2,885 stores
2,838 stores
1,234 stores
1,227 stores
1,083 stores
73 stores
Visual Distribution