Vercel Technology Adoption in E-commerce
Discover 33.9k verified e-commerce stores using Vercel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 38.4k domains. 33.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
33.9k verified active stores out of 38.4k detected · 88.2% verification rate
E-commerce Platforms Distribution
Custom stores with 93.1% of stores with physical delivery (31,555 stores) , followed by Shopify (3.8%) and TakeDrop (1.8%) .
Base: 33,907 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
31,555 stores
1,294 stores
607 stores
251 stores
48 stores
29 stores
25 stores
24 stores
18 stores
7 stores
Visual Distribution
31,555 stores
1,294 stores
607 stores
251 stores
48 stores
29 stores
25 stores
24 stores
18 stores
7 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 31555 | 93.06% |
| Shopify | 1294 | 3.82% |
| TakeDrop | 607 | 1.79% |
| BigCommerce | 251 | 0.74% |
| Magento | 48 | 0.14% |
| Store.link E-commerce Platform | 29 | 0.09% |
| WooCommerce | 25 | 0.07% |
| SAP Commerce Cloud | 24 | 0.07% |
| VTEX | 18 | 0.05% |
| Tray | 7 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 82.1% share of detected Vercel e-commerce signals (31,555) , with Shopify at 5.6% and TakeDrop at 1.7% (June 2026) .
Base: 38,425 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
31,555 websites
2,169 websites
642 websites
367 websites
211 websites
46 websites
283 websites
121 websites
29 websites
22 websites
Visual Distribution
31,555 websites
2,169 websites
642 websites
367 websites
211 websites
46 websites
283 websites
121 websites
29 websites
22 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 31555 | 82.12% |
| Shopify | 2169 | 5.64% |
| TakeDrop | 642 | 1.67% |
| BigCommerce | 367 | 0.96% |
| Magento | 211 | 0.55% |
| Store.link E-commerce Platform | 46 | 0.12% |
| WooCommerce | 283 | 0.74% |
| SAP Commerce Cloud | 121 | 0.31% |
| VTEX | 29 | 0.08% |
| Tray | 22 | 0.06% |
Categories Distribution
Clothing & Accessories stores with 19.8% of all stores (6,698 stores) , followed by Health & Beauty (17.3%) and Food & Beverages (10.2%) .
Base: 33,907 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
6,698 stores
5,855 stores
3,473 stores
1,662 stores
1,632 stores
1,605 stores
1,429 stores
1,416 stores
1,336 stores
1,112 stores
Visual Distribution
6,698 stores
5,855 stores
3,473 stores
1,662 stores
1,632 stores
1,605 stores
1,429 stores
1,416 stores
1,336 stores
1,112 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 6698 | 19.75% |
| Health & Beauty | 5855 | 17.27% |
| Food & Beverages | 3473 | 10.24% |
| Electronics & Technology | 1662 | 4.90% |
| Sporting Goods & Outdoor Gear | 1632 | 4.81% |
| Home & Garden | 1605 | 4.73% |
| Arts & Entertainment | 1429 | 4.21% |
| Toys & Games | 1416 | 4.18% |
| Jewelry & Watches | 1336 | 3.94% |
| Business & Industrial | 1112 | 3.28% |
Payment Providers Distribution
Stripe Connect accounts for 24.6% of displayed detection occurrences (3,859 occurrences) , followed by PayPal (18.9%) and Apple Pay (12.3%) .
Base: 15,666 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
3,859 occurrences
2,966 occurrences
1,932 occurrences
1,618 occurrences
1,492 occurrences
1,041 occurrences
1,009 occurrences
801 occurrences
611 occurrences
337 occurrences
Visual Distribution
3,859 occurrences
2,966 occurrences
1,932 occurrences
1,618 occurrences
1,492 occurrences
1,041 occurrences
1,009 occurrences
801 occurrences
611 occurrences
337 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Stripe Connect | 3859 | 24.63% |
| PayPal | 2966 | 18.93% |
| Apple Pay | 1932 | 12.33% |
| Google Pay | 1618 | 10.33% |
| American Express | 1492 | 9.52% |
| Klarna | 1041 | 6.64% |
| VISA | 1009 | 6.44% |
| MasterCard | 801 | 5.11% |
| Razorpay | 611 | 3.90% |
| Mercado Pago | 337 | 2.15% |
Shipping Carriers Distribution
DHL accounts for 22.8% of displayed detection occurrences (1,613 occurrences) , followed by UPS (22.6%) and USPS (16.5%) .
Base: 7,082 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,613 occurrences
1,601 occurrences
1,166 occurrences
957 occurrences
512 occurrences
290 occurrences
254 occurrences
248 occurrences
226 occurrences
215 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 1613 | 22.78% |
| UPS | 1601 | 22.61% |
| USPS | 1166 | 16.46% |
| FedEx | 957 | 13.51% |
| DPD | 512 | 7.23% |
| GLS | 290 | 4.09% |
| Correios | 254 | 3.59% |
| Royal Mail | 248 | 3.50% |
| Delhivery | 226 | 3.19% |
| Estes | 215 | 3.04% |
Store Launch Timeline
Over the past 12 months, 19,925 new stores were launched in Vercel , with the highest activity in 2026-05 (4,794 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4,794 stores launched
3,476 stores launched
2,475 stores launched
1,587 stores launched
1,263 stores launched
1,152 stores launched
1,080 stores launched
997 stores launched
1,062 stores launched
870 stores launched
891 stores launched
278 stores launched
Monthly Trend
24.1% of last 12 months
17.4% of last 12 months
12.4% of last 12 months
8.0% of last 12 months
6.3% of last 12 months
5.8% of last 12 months
5.4% of last 12 months
5.0% of last 12 months
5.3% of last 12 months
4.4% of last 12 months
4.5% of last 12 months
1.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4794 | 24.06% |
| 2026-04 | 3476 | 17.45% |
| 2026-03 | 2475 | 12.42% |
| 2026-02 | 1587 | 7.96% |
| 2026-01 | 1263 | 6.34% |
| 2025-12 | 1152 | 5.78% |
| 2025-11 | 1080 | 5.42% |
| 2025-10 | 997 | 5.00% |
| 2025-09 | 1062 | 5.33% |
| 2025-08 | 870 | 4.37% |
| 2025-07 | 891 | 4.47% |
| 2025-06 | 278 | 1.40% |
Active Stores by Launch Year
Currently, 33,597 active stores in Vercel are tracked in our database , with the most stores launched in 2026 (14,051 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14,051 active stores
8,313 active stores
2,495 active stores
1,318 active stores
1,020 active stores
999 active stores
1,039 active stores
578 active stores
571 active stores
458 active stores
226 active stores
222 active stores
243 active stores
314 active stores
180 active stores
Distribution by Launch Year
41.8% of tracked active stores
24.7% of tracked active stores
7.4% of tracked active stores
3.9% of tracked active stores
3.0% of tracked active stores
3.0% of tracked active stores
3.1% of tracked active stores
1.7% of tracked active stores
1.7% of tracked active stores
1.4% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
0.7% of tracked active stores
0.9% of tracked active stores
0.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14051 | 41.82% |
| 2025 | 8313 | 24.74% |
| 2024 | 2495 | 7.43% |
| 2023 | 1318 | 3.92% |
| 2022 | 1020 | 3.04% |
| 2021 | 999 | 2.97% |
| 2020 | 1039 | 3.09% |
| 2019 | 578 | 1.72% |
| 2018 | 571 | 1.70% |
| 2017 | 458 | 1.36% |
| 2016 | 226 | 0.67% |
| 2015 | 222 | 0.66% |
| 2014 | 243 | 0.72% |
| 2013 | 314 | 0.93% |
| 2012 | 180 | 0.54% |
Geographic Distribution
United States stores with 12.6% (4,262 active verified stores) , followed by India (9.6%) and Brazil (3.2%) .
Base: 33,907 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,262 active verified stores
3,247 active verified stores
1,089 active verified stores
1,070 active verified stores
988 active verified stores
875 active verified stores
826 active verified stores
681 active verified stores
639 active verified stores
584 active verified stores
Visual Distribution
4,262 active verified stores
3,247 active verified stores
1,089 active verified stores
1,070 active verified stores
988 active verified stores
875 active verified stores
826 active verified stores
681 active verified stores
639 active verified stores
584 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4262 | 12.57% |
| India | 3247 | 9.58% |
| Brazil | 1089 | 3.21% |
| United Kingdom | 1070 | 3.16% |
| Poland | 988 | 2.91% |
| France | 875 | 2.58% |
| Japan | 826 | 2.44% |
| Germany | 681 | 2.01% |
| Pakistan | 639 | 1.88% |
| Turkey | 584 | 1.72% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Pets & Pet Supplies
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom
Custom - Gifts & Special Occasions
Custom - Vehicles & Parts
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 38.4k | 100.00% |
| Emails | 22.5k | 58.59% |
| Phones | 11.1k | 28.86% |
| Ecommerce platform | 36.4k | 94.61% |
| Couriers | 7.1k | 18.44% |
| Payment Providers | 11k | 28.56% |
| Categories | 30.5k | 79.38% |
| Social Media | 20.3k | 52.78% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Vercel e-commerce landscape:
Analyze 33.9k verified e-commerce stores on Vercel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Vercel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Vercel e-commerce intelligence?
-
We track 33.9k verified Vercel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 35.9% of displayed detection occurrences (16,372 occurrences) , followed by Facebook (25.1%) and TikTok (11.5%) .
Base: 45,642 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
16,372 occurrences
11,452 occurrences
5,240 occurrences
4,098 occurrences
2,438 occurrences
2,339 occurrences
1,492 occurrences
1,366 occurrences
788 occurrences
57 occurrences
Visual Distribution
16,372 occurrences
11,452 occurrences
5,240 occurrences
4,098 occurrences
2,438 occurrences
2,339 occurrences
1,492 occurrences
1,366 occurrences
788 occurrences
57 occurrences