Varnish Technology Adoption in E-commerce
Discover 40.9k verified e-commerce stores using Varnish. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 76.4k domains. 40.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
40.9k verified active stores out of 76.4k detected · 53.6% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 39.1% of stores with physical delivery (15,590 stores) , followed by Custom (34.9%) and Magento (9.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
15,590 stores
13,914 stores
3,619 stores
2,070 stores
928 stores
713 stores
573 stores
531 stores
476 stores
471 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 15590 | 39.12% |
| Custom | 13914 | 34.92% |
| Magento | 3619 | 9.08% |
| EasyStore | 2070 | 5.19% |
| PrestaShop | 928 | 2.33% |
| Anifit | 713 | 1.79% |
| ScanNet Webshop, DanDomain Webshop | 573 | 1.44% |
| MyCashFlow | 531 | 1.33% |
| ShopUp | 476 | 1.19% |
| DanDomain Webshop, ScanNet Webshop | 471 | 1.18% |
| Salesforce Commerce Cloud | 274 | 0.69% |
| Shopware | 258 | 0.65% |
| Symphony Commerce | 159 | 0.40% |
| Bibliopolis | 142 | 0.36% |
| OpenCart | 133 | 0.33% |
All Stores Distribution
WooCommerce holds 61.8% share of all Varnish e-commerce stores (42,364) , with Custom at 20.3% and Magento at 6.2% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
42,364 stores
13,914 stores
4,240 stores
2,151 stores
996 stores
713 stores
599 stores
570 stores
1,016 stores
485 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 42364 | 61.77% |
| Custom | 13914 | 20.29% |
| Magento | 4240 | 6.18% |
| EasyStore | 2151 | 3.14% |
| PrestaShop | 996 | 1.45% |
| Anifit | 713 | 1.04% |
| ScanNet Webshop, DanDomain Webshop | 599 | 0.87% |
| MyCashFlow | 570 | 0.83% |
| ShopUp | 1016 | 1.48% |
| DanDomain Webshop, ScanNet Webshop | 485 | 0.71% |
| Salesforce Commerce Cloud | 302 | 0.44% |
| Shopware | 310 | 0.45% |
| Symphony Commerce | 445 | 0.65% |
| Bibliopolis | 312 | 0.45% |
| OpenCart | 170 | 0.25% |
Categories Distribution
Clothing & Accessories leads with 23.1% of all stores (8,003 stores) , followed by Health & Beauty (11.7%) and Food & Beverages (10.8%) .
Base: 34,669 AI-verified stores with physical delivery and detected product categories (84.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
8,003 stores
4,067 stores
3,746 stores
2,682 stores
2,340 stores
2,060 stores
1,613 stores
1,578 stores
1,565 stores
1,386 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 8003 | 23.08% |
| Health & Beauty | 4067 | 11.73% |
| Food & Beverages | 3746 | 10.81% |
| Sporting Goods & Outdoor Gear | 2682 | 7.74% |
| Home & Garden | 2340 | 6.75% |
| Arts & Entertainment | 2060 | 5.94% |
| Business & Industrial | 1613 | 4.65% |
| Electronics & Technology | 1578 | 4.55% |
| Toys & Games | 1565 | 4.51% |
| Tools & Hardware | 1386 | 4.00% |
| Gifts & Special Occasions | 1276 | 3.68% |
| Vehicles & Parts | 1131 | 3.26% |
| Pets & Pet Supplies | 1125 | 3.24% |
| Jewelry & Watches | 1094 | 3.16% |
| Furniture & Home Decor | 1003 | 2.89% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (5,395 stores) , followed by Klarna (12.4%) and MasterCard (11.8%) .
Base: 14,682 AI-verified physical stores with detectable payment providers (19.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,395 stores
2,731 stores
2,607 stores
1,856 stores
1,807 stores
1,673 stores
1,265 stores
888 stores
811 stores
676 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5395 | 24.52% |
| Klarna | 2731 | 12.41% |
| MasterCard | 2607 | 11.85% |
| American Express | 1856 | 8.44% |
| Stripe Connect | 1807 | 8.21% |
| VISA | 1673 | 7.60% |
| Apple Pay | 1265 | 5.75% |
| Google Pay | 888 | 4.04% |
| Bancontact | 811 | 3.69% |
| Mollie | 676 | 3.07% |
| iDEAL | 638 | 2.90% |
| SEPA | 497 | 2.26% |
| JCB | 459 | 2.09% |
| Giropay | 354 | 1.61% |
| Bolt | 344 | 1.56% |
Shipping Carriers Distribution
DHL leads with 24.1% among AI-verified physical stores (3,487 stores) , followed by GLS (14.3%) and DPD (12.3%) .
Base: 11,875 AI-verified physical stores with detectable shipping carriers (15.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 3487 | 24.07% |
| GLS | 2078 | 14.34% |
| DPD | 1777 | 12.27% |
| UPS | 1745 | 12.05% |
| PostNord | 987 | 6.81% |
| PostNL | 778 | 5.37% |
| FedEx | 721 | 4.98% |
| USPS | 520 | 3.59% |
| Hermes | 513 | 3.54% |
| Royal Mail | 462 | 3.19% |
| Colissimo | 397 | 2.74% |
| TNT | 325 | 2.24% |
| Schenker | 243 | 1.68% |
| Bpost | 229 | 1.58% |
| Deutsche Post | 224 | 1.55% |
Store Launch Timeline
Over the past 12 months, 4,633 new stores were launched in Varnish , with the highest activity in 2026-02 (611 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
611 stores launched
421 stores launched
363 stores launched
420 stores launched
450 stores launched
407 stores launched
327 stores launched
491 stores launched
333 stores launched
362 stores launched
415 stores launched
33 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 611 | 13.19% |
| 2026-01 | 421 | 9.09% |
| 2025-12 | 363 | 7.84% |
| 2025-11 | 420 | 9.07% |
| 2025-10 | 450 | 9.71% |
| 2025-09 | 407 | 8.78% |
| 2025-08 | 327 | 7.06% |
| 2025-07 | 491 | 10.60% |
| 2025-06 | 333 | 7.19% |
| 2025-05 | 362 | 7.81% |
| 2025-04 | 415 | 8.96% |
| 2025-03 | 33 | 0.71% |
Active Stores by Launch Year
Currently, 38,608 active stores in Varnish are tracked in our database , with the most stores launched in 2026 (1,035 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,035 active stores
4,618 active stores
3,169 active stores
2,979 active stores
2,868 active stores
3,234 active stores
2,628 active stores
1,894 active stores
2,329 active stores
2,028 active stores
1,073 active stores
959 active stores
825 active stores
1,139 active stores
780 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1035 | 2.68% |
| 2025 | 4618 | 11.96% |
| 2024 | 3169 | 8.21% |
| 2023 | 2979 | 7.72% |
| 2022 | 2868 | 7.43% |
| 2021 | 3234 | 8.38% |
| 2020 | 2628 | 6.81% |
| 2019 | 1894 | 4.91% |
| 2018 | 2329 | 6.03% |
| 2017 | 2028 | 5.25% |
| 2016 | 1073 | 2.78% |
| 2015 | 959 | 2.48% |
| 2014 | 825 | 2.14% |
| 2013 | 1139 | 2.95% |
| 2012 | 780 | 2.02% |
| 2011 | 735 | 1.90% |
| 2010 | 697 | 1.81% |
| 2009 | 681 | 1.76% |
| 2008 | 620 | 1.61% |
| 2007 | 595 | 1.54% |
| 2006 | 404 | 1.05% |
| 2005 | 322 | 0.83% |
| 2004 | 461 | 1.19% |
| 2003 | 396 | 1.03% |
| 2002 | 370 | 0.96% |
| 2001 | 535 | 1.39% |
| 2000 | 384 | 0.99% |
| 1999 | 306 | 0.79% |
| 1998 | 237 | 0.61% |
| 1997 | 150 | 0.39% |
| 1996 | 117 | 0.30% |
| 1995 | 40 | 0.10% |
Geographic Distribution
United States leads with 15.2% (5,084 AI-verified stores) , followed by Germany (11.5%) and Netherlands (9.1%) .
Base: 33,368 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,084 AI-verified stores
3,831 AI-verified stores
3,053 AI-verified stores
2,979 AI-verified stores
2,754 AI-verified stores
2,316 AI-verified stores
2,218 AI-verified stores
1,873 AI-verified stores
1,551 AI-verified stores
1,273 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5084 | 15.24% |
| Germany | 3831 | 11.48% |
| Netherlands | 3053 | 9.15% |
| Denmark | 2979 | 8.93% |
| Sweden | 2754 | 8.25% |
| Italy | 2316 | 6.94% |
| France | 2218 | 6.65% |
| United Kingdom | 1873 | 5.61% |
| Belgium | 1551 | 4.65% |
| Norway | 1273 | 3.82% |
| Malaysia | 987 | 2.96% |
| Taiwan | 897 | 2.69% |
| Finland | 851 | 2.55% |
| Hungary | 704 | 2.11% |
| Spain | 659 | 1.97% |
| Austria | 528 | 1.58% |
| Thailand | 473 | 1.42% |
| Indonesia | 452 | 1.35% |
| Australia | 451 | 1.35% |
| Canada | 434 | 1.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Furniture & Home Decor
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Health & Beauty
WooCommerce - Food & Beverages
Anifit - Pets & Pet Supplies
Anifit - Pets & Pet Supplies
Anifit - Pets & Pet Supplies
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 76.4k | 100.00% |
| Emails | 43.5k | 56.89% |
| Phones | 29.2k | 38.24% |
| Ecommerce platform | 75.4k | 98.70% |
| Couriers | 11.9k | 15.54% |
| Payment Providers | 14.7k | 19.22% |
| Categories | 38.0k | 49.79% |
| Social Media | 48.6k | 63.60% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Varnish e-commerce landscape:
Analyze 40.9k verified e-commerce stores on Varnish - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Varnish e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Varnish e-commerce intelligence?
-
We track 40.9k verified Varnish e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.6% among stores with at least one detectable social profile (22,317 stores) , followed by Instagram (29.2%) and YouTube (12.7%) .
Base: 48,589 stores with any detectable social profile (63.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
22,317 stores
20,626 stores
8,945 stores
5,022 stores
3,897 stores
3,824 stores
3,358 stores
1,363 stores
1,153 stores
186 stores
Visual Distribution