Ubuntu Technology Adoption in E-commerce
Discover 86.1k verified e-commerce stores using Ubuntu. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 120.1k domains. 86.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
86.1k verified active stores out of 120.1k detected · 71.7% verification rate
E-commerce Platforms Distribution
Custom stores with 62.5% of stores with physical delivery (53,825 stores) , followed by WooCommerce (16.7%) and Magento (4.6%) .
Base: 86,101 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
53,825 stores
14,374 stores
4,001 stores
3,263 stores
2,342 stores
2,280 stores
825 stores
812 stores
595 stores
402 stores
Visual Distribution
53,825 stores
14,374 stores
4,001 stores
3,263 stores
2,342 stores
2,280 stores
825 stores
812 stores
595 stores
402 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 53825 | 62.51% |
| WooCommerce | 14374 | 16.69% |
| Magento | 4001 | 4.65% |
| PrestaShop | 3263 | 3.79% |
| 1C-Bitrix | 2342 | 2.72% |
| OpenCart | 2280 | 2.65% |
| Shopware | 825 | 0.96% |
| Botble CMS | 812 | 0.94% |
| Emidica | 595 | 0.69% |
| miniShop2 | 402 | 0.47% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 44.8% share of detected Ubuntu e-commerce signals (53,825) , with WooCommerce at 30.0% and Magento at 4.1% (June 2026) .
Base: 120,059 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
53,825 websites
36,001 websites
4,909 websites
3,732 websites
7,144 websites
2,678 websites
903 websites
1,007 websites
600 websites
522 websites
Visual Distribution
53,825 websites
36,001 websites
4,909 websites
3,732 websites
7,144 websites
2,678 websites
903 websites
1,007 websites
600 websites
522 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 53825 | 44.83% |
| WooCommerce | 36001 | 29.99% |
| Magento | 4909 | 4.09% |
| PrestaShop | 3732 | 3.11% |
| 1C-Bitrix | 7144 | 5.95% |
| OpenCart | 2678 | 2.23% |
| Shopware | 903 | 0.75% |
| Botble CMS | 1007 | 0.84% |
| Emidica | 600 | 0.50% |
| miniShop2 | 522 | 0.43% |
Categories Distribution
Health & Beauty stores with 10.3% of all stores (8,907 stores) , followed by Clothing & Accessories (10.0%) and Food & Beverages (8.6%) .
Base: 86,101 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
8,907 stores
8,638 stores
7,444 stores
6,211 stores
6,192 stores
5,887 stores
5,816 stores
5,435 stores
4,560 stores
3,872 stores
Visual Distribution
8,907 stores
8,638 stores
7,444 stores
6,211 stores
6,192 stores
5,887 stores
5,816 stores
5,435 stores
4,560 stores
3,872 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 8907 | 10.34% |
| Clothing & Accessories | 8638 | 10.03% |
| Food & Beverages | 7444 | 8.65% |
| Tools & Hardware | 6211 | 7.21% |
| Home & Garden | 6192 | 7.19% |
| Gifts & Special Occasions | 5887 | 6.84% |
| Sporting Goods & Outdoor Gear | 5816 | 6.75% |
| Electronics & Technology | 5435 | 6.31% |
| Business & Industrial | 4560 | 5.30% |
| Vehicles & Parts | 3872 | 4.50% |
Payment Providers Distribution
MasterCard accounts for 25.0% of displayed detection occurrences (8,768 occurrences) , followed by PayPal (24.1%) and American Express (14.7%) .
Base: 35,073 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
8,768 occurrences
8,447 occurrences
5,149 occurrences
3,303 occurrences
2,625 occurrences
1,913 occurrences
1,534 occurrences
1,369 occurrences
1,248 occurrences
717 occurrences
Visual Distribution
8,768 occurrences
8,447 occurrences
5,149 occurrences
3,303 occurrences
2,625 occurrences
1,913 occurrences
1,534 occurrences
1,369 occurrences
1,248 occurrences
717 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 8768 | 25.00% |
| PayPal | 8447 | 24.08% |
| American Express | 5149 | 14.68% |
| VISA | 3303 | 9.42% |
| Stripe Connect | 2625 | 7.48% |
| Klarna | 1913 | 5.45% |
| Apple Pay | 1534 | 4.37% |
| Google Pay | 1369 | 3.90% |
| JCB | 1248 | 3.56% |
| SEPA | 717 | 2.04% |
Shipping Carriers Distribution
СДЭК accounts for 19.4% of displayed detection occurrences (4,766 occurrences) , followed by UPS (17.1%) and DHL (13.7%) .
Base: 24,605 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
4,766 occurrences
4,212 occurrences
3,379 occurrences
3,197 occurrences
3,138 occurrences
1,632 occurrences
1,552 occurrences
1,423 occurrences
800 occurrences
506 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| СДЭК | 4766 | 19.37% |
| UPS | 4212 | 17.12% |
| DHL | 3379 | 13.73% |
| Почта России | 3197 | 12.99% |
| DPD | 3138 | 12.75% |
| FedEx | 1632 | 6.63% |
| GLS | 1552 | 6.31% |
| USPS | 1423 | 5.78% |
| Boxberry | 800 | 3.25% |
| Speedy | 506 | 2.06% |
Store Launch Timeline
Over the past 12 months, 18,788 new stores were launched in Ubuntu , with the highest activity in 2026-05 (2,884 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,884 stores launched
2,460 stores launched
1,934 stores launched
1,367 stores launched
1,534 stores launched
1,611 stores launched
1,192 stores launched
1,493 stores launched
1,188 stores launched
1,332 stores launched
1,256 stores launched
537 stores launched
Monthly Trend
15.4% of last 12 months
13.1% of last 12 months
10.3% of last 12 months
7.3% of last 12 months
8.2% of last 12 months
8.6% of last 12 months
6.3% of last 12 months
7.9% of last 12 months
6.3% of last 12 months
7.1% of last 12 months
6.7% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2884 | 15.35% |
| 2026-04 | 2460 | 13.09% |
| 2026-03 | 1934 | 10.29% |
| 2026-02 | 1367 | 7.28% |
| 2026-01 | 1534 | 8.16% |
| 2025-12 | 1611 | 8.57% |
| 2025-11 | 1192 | 6.34% |
| 2025-10 | 1493 | 7.95% |
| 2025-09 | 1188 | 6.32% |
| 2025-08 | 1332 | 7.09% |
| 2025-07 | 1256 | 6.69% |
| 2025-06 | 537 | 2.86% |
Active Stores by Launch Year
Currently, 85,317 active stores in Ubuntu are tracked in our database , with the most stores launched in 2026 (10,439 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
10,439 active stores
13,569 active stores
9,297 active stores
6,252 active stores
4,833 active stores
5,399 active stores
5,104 active stores
3,602 active stores
3,744 active stores
3,378 active stores
2,215 active stores
1,694 active stores
1,722 active stores
2,275 active stores
1,457 active stores
Distribution by Launch Year
12.2% of tracked active stores
15.9% of tracked active stores
10.9% of tracked active stores
7.3% of tracked active stores
5.7% of tracked active stores
6.3% of tracked active stores
6.0% of tracked active stores
4.2% of tracked active stores
4.4% of tracked active stores
4.0% of tracked active stores
2.6% of tracked active stores
2.0% of tracked active stores
2.0% of tracked active stores
2.7% of tracked active stores
1.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 10439 | 12.24% |
| 2025 | 13569 | 15.90% |
| 2024 | 9297 | 10.90% |
| 2023 | 6252 | 7.33% |
| 2022 | 4833 | 5.66% |
| 2021 | 5399 | 6.33% |
| 2020 | 5104 | 5.98% |
| 2019 | 3602 | 4.22% |
| 2018 | 3744 | 4.39% |
| 2017 | 3378 | 3.96% |
| 2016 | 2215 | 2.60% |
| 2015 | 1694 | 1.99% |
| 2014 | 1722 | 2.02% |
| 2013 | 2275 | 2.67% |
| 2012 | 1457 | 1.71% |
Geographic Distribution
Russia stores with 19.0% (16,400 active verified stores) , followed by United States (15.9%) and India (5.2%) .
Base: 86,101 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
16,400 active verified stores
13,686 active verified stores
4,462 active verified stores
3,977 active verified stores
2,113 active verified stores
1,943 active verified stores
1,843 active verified stores
1,802 active verified stores
1,744 active verified stores
1,609 active verified stores
Visual Distribution
16,400 active verified stores
13,686 active verified stores
4,462 active verified stores
3,977 active verified stores
2,113 active verified stores
1,943 active verified stores
1,843 active verified stores
1,802 active verified stores
1,744 active verified stores
1,609 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Russia | 16400 | 19.05% |
| United States | 13686 | 15.90% |
| India | 4462 | 5.18% |
| Germany | 3977 | 4.62% |
| France | 2113 | 2.45% |
| United Kingdom | 1943 | 2.26% |
| Poland | 1843 | 2.14% |
| Italy | 1802 | 2.09% |
| Ukraine | 1744 | 2.03% |
| Brazil | 1609 | 1.87% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
HCL Commerce
Custom - Health & Beauty
Custom - Jewelry & Watches
Custom - Health & Beauty
WooCommerce - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Emidica
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 120.1k | 100.00% |
| Emails | 74.5k | 62.06% |
| Phones | 59.6k | 49.60% |
| Ecommerce platform | 118.3k | 98.52% |
| Couriers | 22.6k | 18.82% |
| Payment Providers | 25.5k | 21.25% |
| Categories | 80.5k | 67.06% |
| Social Media | 61.9k | 51.57% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ubuntu e-commerce landscape:
Analyze 86.1k verified e-commerce stores on Ubuntu - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ubuntu e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ubuntu e-commerce intelligence?
-
We track 86.1k verified Ubuntu e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.7% of displayed detection occurrences (31,042 occurrences) , followed by Instagram (25.4%) and YouTube (13.8%) .
Base: 112,082 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
31,042 occurrences
28,487 occurrences
15,500 occurrences
8,548 occurrences
7,000 occurrences
5,791 occurrences
5,560 occurrences
5,555 occurrences
4,299 occurrences
300 occurrences
Visual Distribution
31,042 occurrences
28,487 occurrences
15,500 occurrences
8,548 occurrences
7,000 occurrences
5,791 occurrences
5,560 occurrences
5,555 occurrences
4,299 occurrences
300 occurrences