Twenty Twenty Technology Adoption in E-commerce
Discover 3k verified e-commerce stores using Twenty Twenty. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.1k domains. 3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3k verified active stores out of 9.1k detected · 32.3% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 89.1% of stores with physical delivery (2,631 stores) , followed by Custom (10.4%) and Welcart (0.3%) .
Base: 2,952 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,631 stores
307 stores
9 stores
2 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
2,631 stores
307 stores
9 stores
2 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 2631 | 89.13% |
| Custom | 307 | 10.40% |
| Welcart | 9 | 0.30% |
| BigCommerce | 2 | 0.07% |
| EC-CUBE | 1 | 0.03% |
| Commerce7 | 1 | 0.03% |
| Eshop-rychle, WooCommerce | 1 | 0.03% |
| Shopify, WooCommerce | 0 | 0.00% |
| WooCommerce, Shopify | 0 | 0.00% |
| Magento | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 94.8% share of detected Twenty Twenty e-commerce signals (8,667) , with Custom at 3.4% and Welcart at 0.2% (June 2026) .
Base: 9,139 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,667 websites
307 websites
19 websites
5 websites
1 websites
5 websites
2 websites
2 websites
2 websites
7 websites
Visual Distribution
8,667 websites
307 websites
19 websites
5 websites
1 websites
5 websites
2 websites
2 websites
2 websites
7 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 8667 | 94.84% |
| Custom | 307 | 3.36% |
| Welcart | 19 | 0.21% |
| BigCommerce | 5 | 0.05% |
| EC-CUBE | 1 | 0.01% |
| Commerce7 | 5 | 0.05% |
| Eshop-rychle, WooCommerce | 2 | 0.02% |
| Shopify, WooCommerce | 2 | 0.02% |
| WooCommerce, Shopify | 2 | 0.02% |
| Magento | 7 | 0.08% |
Categories Distribution
Health & Beauty stores with 14.0% of all stores (413 stores) , followed by Food & Beverages (13.3%) and Clothing & Accessories (10.4%) .
Base: 2,952 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
413 stores
393 stores
308 stores
197 stores
176 stores
147 stores
143 stores
122 stores
121 stores
88 stores
Visual Distribution
413 stores
393 stores
308 stores
197 stores
176 stores
147 stores
143 stores
122 stores
121 stores
88 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 413 | 13.99% |
| Food & Beverages | 393 | 13.31% |
| Clothing & Accessories | 308 | 10.43% |
| Sporting Goods & Outdoor Gear | 197 | 6.67% |
| Arts & Entertainment | 176 | 5.96% |
| Toys & Games | 147 | 4.98% |
| Home & Garden | 143 | 4.84% |
| Tools & Hardware | 122 | 4.13% |
| Business & Industrial | 121 | 4.10% |
| Gifts & Special Occasions | 88 | 2.98% |
Payment Providers Distribution
PayPal accounts for 34.5% of displayed detection occurrences (286 occurrences) , followed by Stripe Connect (15.3%) and MasterCard (12.4%) .
Base: 828 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
286 occurrences
127 occurrences
103 occurrences
85 occurrences
56 occurrences
54 occurrences
37 occurrences
29 occurrences
26 occurrences
25 occurrences
Visual Distribution
286 occurrences
127 occurrences
103 occurrences
85 occurrences
56 occurrences
54 occurrences
37 occurrences
29 occurrences
26 occurrences
25 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 286 | 34.54% |
| Stripe Connect | 127 | 15.34% |
| MasterCard | 103 | 12.44% |
| American Express | 85 | 10.27% |
| VISA | 56 | 6.76% |
| Klarna | 54 | 6.52% |
| Apple Pay | 37 | 4.47% |
| BitCoin | 29 | 3.50% |
| Bolt | 26 | 3.14% |
| Google Pay | 25 | 3.02% |
Shipping Carriers Distribution
DHL accounts for 21.5% of displayed detection occurrences (110 occurrences) , followed by UPS (16.6%) and СДЭК (11.1%) .
Base: 512 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
110 occurrences
85 occurrences
57 occurrences
54 occurrences
53 occurrences
42 occurrences
40 occurrences
25 occurrences
25 occurrences
21 occurrences
Visual Distribution
110 occurrences
85 occurrences
57 occurrences
54 occurrences
53 occurrences
42 occurrences
40 occurrences
25 occurrences
25 occurrences
21 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 110 | 21.48% |
| UPS | 85 | 16.60% |
| СДЭК | 57 | 11.13% |
| DPD | 54 | 10.55% |
| Почта России | 53 | 10.35% |
| USPS | 42 | 8.20% |
| FedEx | 40 | 7.81% |
| Royal Mail | 25 | 4.88% |
| GLS | 25 | 4.88% |
| TNT | 21 | 4.10% |
Store Launch Timeline
Over the past 12 months, 137 new stores were launched in Twenty Twenty , with the highest activity in 2026-05 (10 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
10 stores launched
9 stores launched
12 stores launched
11 stores launched
16 stores launched
7 stores launched
14 stores launched
17 stores launched
12 stores launched
9 stores launched
13 stores launched
7 stores launched
Monthly Trend
7.3% of last 12 months
6.6% of last 12 months
8.8% of last 12 months
8.0% of last 12 months
11.7% of last 12 months
5.1% of last 12 months
10.2% of last 12 months
12.4% of last 12 months
8.8% of last 12 months
6.6% of last 12 months
9.5% of last 12 months
5.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 10 | 7.30% |
| 2026-04 | 9 | 6.57% |
| 2026-03 | 12 | 8.76% |
| 2026-02 | 11 | 8.03% |
| 2026-01 | 16 | 11.68% |
| 2025-12 | 7 | 5.11% |
| 2025-11 | 14 | 10.22% |
| 2025-10 | 17 | 12.41% |
| 2025-09 | 12 | 8.76% |
| 2025-08 | 9 | 6.57% |
| 2025-07 | 13 | 9.49% |
| 2025-06 | 7 | 5.11% |
Active Stores by Launch Year
Currently, 2,950 active stores in Twenty Twenty are tracked in our database , with the most stores launched in 2026 (58 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
58 active stores
165 active stores
168 active stores
175 active stores
260 active stores
322 active stores
569 active stores
180 active stores
195 active stores
120 active stores
68 active stores
62 active stores
61 active stores
112 active stores
35 active stores
Distribution by Launch Year
2.0% of tracked active stores
5.6% of tracked active stores
5.7% of tracked active stores
5.9% of tracked active stores
8.8% of tracked active stores
10.9% of tracked active stores
19.3% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
4.1% of tracked active stores
2.3% of tracked active stores
2.1% of tracked active stores
2.1% of tracked active stores
3.8% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 58 | 1.97% |
| 2025 | 165 | 5.59% |
| 2024 | 168 | 5.69% |
| 2023 | 175 | 5.93% |
| 2022 | 260 | 8.81% |
| 2021 | 322 | 10.92% |
| 2020 | 569 | 19.29% |
| 2019 | 180 | 6.10% |
| 2018 | 195 | 6.61% |
| 2017 | 120 | 4.07% |
| 2016 | 68 | 2.31% |
| 2015 | 62 | 2.10% |
| 2014 | 61 | 2.07% |
| 2013 | 112 | 3.80% |
| 2012 | 35 | 1.19% |
Geographic Distribution
United States stores with 18.1% (534 active verified stores) , followed by Germany (5.7%) and Spain (5.3%) .
Base: 2,952 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
534 active verified stores
167 active verified stores
156 active verified stores
145 active verified stores
144 active verified stores
142 active verified stores
129 active verified stores
127 active verified stores
95 active verified stores
84 active verified stores
Visual Distribution
534 active verified stores
167 active verified stores
156 active verified stores
145 active verified stores
144 active verified stores
142 active verified stores
129 active verified stores
127 active verified stores
95 active verified stores
84 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 534 | 18.09% |
| Germany | 167 | 5.66% |
| Spain | 156 | 5.28% |
| United Kingdom | 145 | 4.91% |
| Netherlands | 144 | 4.88% |
| India | 142 | 4.81% |
| France | 129 | 4.37% |
| Russia | 127 | 4.30% |
| Italy | 95 | 3.22% |
| Australia | 84 | 2.85% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Jewelry & Watches
Custom - Arts & Entertainment
WooCommerce
Custom
WooCommerce - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Health & Beauty
WooCommerce
WooCommerce
WooCommerce - Health & Beauty
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.1k | 100.00% |
| Emails | 5.1k | 56.25% |
| Phones | 3.6k | 39.28% |
| Ecommerce platform | 9.1k | 99.04% |
| Couriers | 890 | 9.74% |
| Payment Providers | 1.4k | 14.85% |
| Categories | 3k | 32.56% |
| Social Media | 5k | 54.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Twenty Twenty e-commerce landscape:
Analyze 3k verified e-commerce stores on Twenty Twenty - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Twenty Twenty e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Twenty Twenty e-commerce intelligence?
-
We track 3k verified Twenty Twenty e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.7% of displayed detection occurrences (1,243 occurrences) , followed by Instagram (32.2%) and YouTube (9.8%) .
Base: 3,803 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,243 occurrences
1,226 occurrences
373 occurrences
280 occurrences
187 occurrences
154 occurrences
147 occurrences
94 occurrences
90 occurrences
9 occurrences
Visual Distribution
1,243 occurrences
1,226 occurrences
373 occurrences
280 occurrences
187 occurrences
154 occurrences
147 occurrences
94 occurrences
90 occurrences
9 occurrences