The SEO Framework Technology Adoption in E-commerce
Discover 6.8k verified e-commerce stores using The SEO Framework. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 15.6k domains. 6.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.8k verified active stores out of 15.6k detected · 43.6% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.5% of stores with physical delivery (6,569 stores) , followed by Custom (3.2%) and Welcart (0.1%) .
Base: 6,804 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,569 stores
221 stores
5 stores
4 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
6,569 stores
221 stores
5 stores
4 stores
3 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6569 | 96.55% |
| Custom | 221 | 3.25% |
| Welcart | 5 | 0.07% |
| Commerce7 | 4 | 0.06% |
| Shopify | 3 | 0.04% |
| ShopPHP, WooCommerce | 1 | 0.01% |
| WooCommerce, VirtueMart | 1 | 0.01% |
| QDM | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| WooCommerce, Shopify | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 97.0% share of detected The SEO Framework e-commerce signals (15,124) , with Custom at 1.4% and Welcart at 0.0% (June 2026) .
Base: 15,590 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,124 websites
221 websites
5 websites
29 websites
5 websites
1 websites
1 websites
5 websites
1 websites
2 websites
Visual Distribution
15,124 websites
221 websites
5 websites
29 websites
5 websites
1 websites
1 websites
5 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 15124 | 97.01% |
| Custom | 221 | 1.42% |
| Welcart | 5 | 0.03% |
| Commerce7 | 29 | 0.19% |
| Shopify | 5 | 0.03% |
| ShopPHP, WooCommerce | 1 | 0.01% |
| WooCommerce, VirtueMart | 1 | 0.01% |
| QDM | 5 | 0.03% |
| BigCommerce | 1 | 0.01% |
| WooCommerce, Shopify | 2 | 0.01% |
Categories Distribution
Health & Beauty stores with 13.0% of all stores (887 stores) , followed by Clothing & Accessories (12.0%) and Food & Beverages (11.8%) .
Base: 6,804 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
887 stores
816 stores
805 stores
622 stores
411 stores
398 stores
325 stores
324 stores
270 stores
268 stores
Visual Distribution
887 stores
816 stores
805 stores
622 stores
411 stores
398 stores
325 stores
324 stores
270 stores
268 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 887 | 13.04% |
| Clothing & Accessories | 816 | 11.99% |
| Food & Beverages | 805 | 11.83% |
| Sporting Goods & Outdoor Gear | 622 | 9.14% |
| Home & Garden | 411 | 6.04% |
| Arts & Entertainment | 398 | 5.85% |
| Toys & Games | 325 | 4.78% |
| Electronics & Technology | 324 | 4.76% |
| Tools & Hardware | 270 | 3.97% |
| Business & Industrial | 268 | 3.94% |
Payment Providers Distribution
PayPal accounts for 34.4% of displayed detection occurrences (1,198 occurrences) , followed by Stripe Connect (17.2%) and MasterCard (13.2%) .
Base: 3,487 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,198 occurrences
601 occurrences
460 occurrences
362 occurrences
205 occurrences
186 occurrences
171 occurrences
149 occurrences
112 occurrences
43 occurrences
Visual Distribution
1,198 occurrences
601 occurrences
460 occurrences
362 occurrences
205 occurrences
186 occurrences
171 occurrences
149 occurrences
112 occurrences
43 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1198 | 34.36% |
| Stripe Connect | 601 | 17.24% |
| MasterCard | 460 | 13.19% |
| American Express | 362 | 10.38% |
| Apple Pay | 205 | 5.88% |
| Google Pay | 186 | 5.33% |
| Klarna | 171 | 4.90% |
| VISA | 149 | 4.27% |
| Bolt | 112 | 3.21% |
| BitCoin | 43 | 1.23% |
Shipping Carriers Distribution
UPS accounts for 20.5% of displayed detection occurrences (409 occurrences) , followed by USPS (16.9%) and FedEx (14.2%) .
Base: 1,995 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
409 occurrences
338 occurrences
284 occurrences
280 occurrences
178 occurrences
168 occurrences
127 occurrences
89 occurrences
69 occurrences
53 occurrences
Visual Distribution
409 occurrences
338 occurrences
284 occurrences
280 occurrences
178 occurrences
168 occurrences
127 occurrences
89 occurrences
69 occurrences
53 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 409 | 20.50% |
| USPS | 338 | 16.94% |
| FedEx | 284 | 14.24% |
| DHL | 280 | 14.04% |
| DPD | 178 | 8.92% |
| Royal Mail | 168 | 8.42% |
| GLS | 127 | 6.37% |
| Australia Post | 89 | 4.46% |
| Omniva | 69 | 3.46% |
| Canada Post | 53 | 2.66% |
Store Launch Timeline
Over the past 12 months, 849 new stores were launched in The SEO Framework , with the highest activity in 2026-05 (98 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
98 stores launched
52 stores launched
54 stores launched
47 stores launched
87 stores launched
97 stores launched
97 stores launched
57 stores launched
79 stores launched
93 stores launched
63 stores launched
25 stores launched
Monthly Trend
11.5% of last 12 months
6.1% of last 12 months
6.4% of last 12 months
5.5% of last 12 months
10.2% of last 12 months
11.4% of last 12 months
11.4% of last 12 months
6.7% of last 12 months
9.3% of last 12 months
11.0% of last 12 months
7.4% of last 12 months
2.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 98 | 11.54% |
| 2026-04 | 52 | 6.12% |
| 2026-03 | 54 | 6.36% |
| 2026-02 | 47 | 5.54% |
| 2026-01 | 87 | 10.25% |
| 2025-12 | 97 | 11.43% |
| 2025-11 | 97 | 11.43% |
| 2025-10 | 57 | 6.71% |
| 2025-09 | 79 | 9.31% |
| 2025-08 | 93 | 10.95% |
| 2025-07 | 63 | 7.42% |
| 2025-06 | 25 | 2.94% |
Active Stores by Launch Year
Currently, 6,797 active stores in The SEO Framework are tracked in our database , with the most stores launched in 2026 (341 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
341 active stores
872 active stores
612 active stores
483 active stores
410 active stores
534 active stores
519 active stores
382 active stores
382 active stores
345 active stores
185 active stores
151 active stores
169 active stores
210 active stores
132 active stores
Distribution by Launch Year
5.0% of tracked active stores
12.8% of tracked active stores
9.0% of tracked active stores
7.1% of tracked active stores
6.0% of tracked active stores
7.9% of tracked active stores
7.6% of tracked active stores
5.6% of tracked active stores
5.6% of tracked active stores
5.1% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
2.5% of tracked active stores
3.1% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 341 | 5.02% |
| 2025 | 872 | 12.83% |
| 2024 | 612 | 9.00% |
| 2023 | 483 | 7.11% |
| 2022 | 410 | 6.03% |
| 2021 | 534 | 7.86% |
| 2020 | 519 | 7.64% |
| 2019 | 382 | 5.62% |
| 2018 | 382 | 5.62% |
| 2017 | 345 | 5.08% |
| 2016 | 185 | 2.72% |
| 2015 | 151 | 2.22% |
| 2014 | 169 | 2.49% |
| 2013 | 210 | 3.09% |
| 2012 | 132 | 1.94% |
Geographic Distribution
United States stores with 22.8% (1,549 active verified stores) , followed by United Kingdom (9.1%) and Italy (4.9%) .
Base: 6,804 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,549 active verified stores
618 active verified stores
330 active verified stores
317 active verified stores
287 active verified stores
268 active verified stores
247 active verified stores
240 active verified stores
220 active verified stores
119 active verified stores
Visual Distribution
1,549 active verified stores
618 active verified stores
330 active verified stores
317 active verified stores
287 active verified stores
268 active verified stores
247 active verified stores
240 active verified stores
220 active verified stores
119 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1549 | 22.77% |
| United Kingdom | 618 | 9.08% |
| Italy | 330 | 4.85% |
| Australia | 317 | 4.66% |
| Canada | 287 | 4.22% |
| Greece | 268 | 3.94% |
| Hong Kong | 247 | 3.63% |
| Romania | 240 | 3.53% |
| South Africa | 220 | 3.23% |
| India | 119 | 1.75% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Furniture & Home Decor
WooCommerce - Business & Industrial
WooCommerce - Toys & Games
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Health & Beauty
WooCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 15.6k | 100.00% |
| Emails | 8.6k | 55.18% |
| Phones | 6.5k | 41.49% |
| Ecommerce platform | 15.5k | 99.35% |
| Couriers | 2.2k | 14.00% |
| Payment Providers | 3.4k | 22.06% |
| Categories | 6.9k | 44.47% |
| Social Media | 11.1k | 70.88% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the The SEO Framework e-commerce landscape:
Analyze 6.8k verified e-commerce stores on The SEO Framework - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across The SEO Framework e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the The SEO Framework e-commerce intelligence?
-
We track 6.8k verified The SEO Framework e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.4% of displayed detection occurrences (4,026 occurrences) , followed by Instagram (29.8%) and YouTube (10.4%) .
Base: 12,414 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,026 occurrences
3,695 occurrences
1,296 occurrences
802 occurrences
657 occurrences
573 occurrences
550 occurrences
534 occurrences
246 occurrences
35 occurrences
Visual Distribution
4,026 occurrences
3,695 occurrences
1,296 occurrences
802 occurrences
657 occurrences
573 occurrences
550 occurrences
534 occurrences
246 occurrences
35 occurrences