Swiper Technology Adoption in E-commerce
Discover 2.2m e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 41.1% of stores with physical delivery (905,868 stores) , followed by Custom (31.5%) and Shopify (8.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
905,868 stores
693,837 stores
195,570 stores
151,890 stores
92,585 stores
50,655 stores
46,036 stores
28,128 stores
12,874 stores
7,458 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 905868 | 41.08% |
| Custom | 693837 | 31.46% |
| Shopify | 195570 | 8.87% |
| Wix eCommerce | 151890 | 6.89% |
| Nuvemshop | 92585 | 4.20% |
| OpenCart | 50655 | 2.30% |
| 1C-Bitrix | 46036 | 2.09% |
| PrestaShop | 28128 | 1.28% |
| Tray | 12874 | 0.58% |
| ePages | 7458 | 0.34% |
| Magento | 5398 | 0.24% |
| Jumpseller | 4546 | 0.21% |
| Gambio | 4191 | 0.19% |
| DigiFi | 4017 | 0.18% |
| Ikas | 2277 | 0.10% |
All Stores Distribution
WooCommerce holds 54.6% share of all Swiper e-commerce stores (1,745,909) , with Custom at 21.7% and Shopify at 7.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,745,909 stores
693,837 stores
232,782 stores
187,460 stores
103,124 stores
68,527 stores
79,607 stores
32,121 stores
13,947 stores
14,599 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1745909 | 54.62% |
| Custom | 693837 | 21.70% |
| Shopify | 232782 | 7.28% |
| Wix eCommerce | 187460 | 5.86% |
| Nuvemshop | 103124 | 3.23% |
| OpenCart | 68527 | 2.14% |
| 1C-Bitrix | 79607 | 2.49% |
| PrestaShop | 32121 | 1.00% |
| Tray | 13947 | 0.44% |
| ePages | 14599 | 0.46% |
| Magento | 6768 | 0.21% |
| Jumpseller | 4942 | 0.15% |
| Gambio | 6459 | 0.20% |
| DigiFi | 4103 | 0.13% |
| Ikas | 2495 | 0.08% |
Categories Distribution
Clothing & Accessories leads with 18.7% of all stores (324,226 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (10.2%) .
Top 10 Categories
324,226 stores
295,844 stores
177,334 stores
167,146 stores
118,958 stores
105,843 stores
100,991 stores
90,435 stores
83,514 stores
60,586 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 324226 | 18.66% |
| Health & Beauty | 295844 | 17.03% |
| Food & Beverages | 177334 | 10.21% |
| Electronics & Technology | 167146 | 9.62% |
| Home & Garden | 118958 | 6.85% |
| Business & Industrial | 105843 | 6.09% |
| Furniture & Home Decor | 100991 | 5.81% |
| Vehicles & Parts | 90435 | 5.21% |
| Jewelry & Watches | 83514 | 4.81% |
| Tools & Hardware | 60586 | 3.49% |
| Arts & Entertainment | 54296 | 3.13% |
| Sporting Goods & Outdoor Gear | 49716 | 2.86% |
| Gifts & Special Occasions | 45142 | 2.60% |
| Pets & Pet Supplies | 34292 | 1.97% |
| Books & Media | 28856 | 1.66% |
Payment Providers Distribution
PayPal leads with 25.2% among AI-verified physical stores (152,344 stores) , followed by MasterCard (15.4%) and American Express (11.4%) .
Base: 489,333 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
152,344 stores
93,055 stores
68,988 stores
60,350 stores
39,802 stores
34,490 stores
32,041 stores
28,684 stores
24,349 stores
18,120 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 152344 | 25.16% |
| MasterCard | 93055 | 15.37% |
| American Express | 68988 | 11.39% |
| Stripe Connect | 60350 | 9.97% |
| VISA | 39802 | 6.57% |
| Apple Pay | 34490 | 5.70% |
| Klarna | 32041 | 5.29% |
| Google Pay | 28684 | 4.74% |
| Boleto | 24349 | 4.02% |
| JCB | 18120 | 2.99% |
| Mercado Pago | 16579 | 2.74% |
| Bolt | 15141 | 2.50% |
| Bancontact | 7485 | 1.24% |
| Paddle | 7193 | 1.19% |
| Przelewy24 | 6857 | 1.13% |
Shipping Carriers Distribution
UPS leads with 17.1% among AI-verified physical stores (70,968 stores) , followed by DHL (16.0%) and USPS (9.8%) .
Base: 402,712 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 70968 | 17.06% |
| DHL | 66727 | 16.04% |
| USPS | 40593 | 9.76% |
| FedEx | 39911 | 9.59% |
| Correios | 35337 | 8.49% |
| DPD | 30974 | 7.45% |
| Почта России | 23047 | 5.54% |
| GLS | 20839 | 5.01% |
| СДЭК | 18397 | 4.42% |
| Estes | 16360 | 3.93% |
| Royal Mail | 12676 | 3.05% |
| TNT | 12073 | 2.90% |
| Hermes | 10473 | 2.52% |
| InPost | 9245 | 2.22% |
| Correos | 8369 | 2.01% |
Store Launch Timeline
Over the past 12 months, 590,871 new stores were launched in Swiper , with the highest activity in 2025-10 (59,994 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
59,994 stores launched
62,297 stores launched
59,246 stores launched
57,862 stores launched
50,234 stores launched
52,072 stores launched
50,788 stores launched
48,153 stores launched
43,968 stores launched
42,724 stores launched
39,399 stores launched
24,134 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 59994 | 10.15% |
| 2025-09 | 62297 | 10.54% |
| 2025-08 | 59246 | 10.03% |
| 2025-07 | 57862 | 9.79% |
| 2025-06 | 50234 | 8.50% |
| 2025-05 | 52072 | 8.81% |
| 2025-04 | 50788 | 8.60% |
| 2025-03 | 48153 | 8.15% |
| 2025-02 | 43968 | 7.44% |
| 2025-01 | 42724 | 7.23% |
| 2024-12 | 39399 | 6.67% |
| 2024-11 | 24134 | 4.08% |
Active Stores by Launch Year
Currently, 2,194,039 active stores in Swiper are tracked in our database , with the most stores launched in 2025 (528,930 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
528,930 active stores
332,643 active stores
205,988 active stores
163,805 active stores
160,914 active stores
142,209 active stores
90,437 active stores
87,785 active stores
69,396 active stores
44,176 active stores
36,333 active stores
39,834 active stores
53,225 active stores
31,107 active stores
31,481 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 528930 | 24.11% |
| 2024 | 332643 | 15.16% |
| 2023 | 205988 | 9.39% |
| 2022 | 163805 | 7.47% |
| 2021 | 160914 | 7.33% |
| 2020 | 142209 | 6.48% |
| 2019 | 90437 | 4.12% |
| 2018 | 87785 | 4.00% |
| 2017 | 69396 | 3.16% |
| 2016 | 44176 | 2.01% |
| 2015 | 36333 | 1.66% |
| 2014 | 39834 | 1.82% |
| 2013 | 53225 | 2.43% |
| 2012 | 31107 | 1.42% |
| 2011 | 31481 | 1.43% |
| 2010 | 26314 | 1.20% |
| 2009 | 23231 | 1.06% |
| 2008 | 18827 | 0.86% |
| 2007 | 17336 | 0.79% |
| 2006 | 11953 | 0.54% |
| 2005 | 10375 | 0.47% |
| 2004 | 13303 | 0.61% |
| 2003 | 10639 | 0.48% |
| 2002 | 9699 | 0.44% |
| 2001 | 11877 | 0.54% |
| 2000 | 8533 | 0.39% |
| 1999 | 5999 | 0.27% |
| 1998 | 4034 | 0.18% |
| 1997 | 2134 | 0.10% |
| 1996 | 1266 | 0.06% |
| 1995 | 256 | 0.01% |
Geographic Distribution
United States leads with 17.7% (247,430 AI-verified stores) , followed by Russia (9.3%) and Brazil (8.0%) .
Base: 1,399,625 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
247,430 AI-verified stores
130,560 AI-verified stores
111,711 AI-verified stores
107,768 AI-verified stores
100,814 AI-verified stores
77,319 AI-verified stores
68,537 AI-verified stores
66,742 AI-verified stores
64,338 AI-verified stores
56,205 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 247430 | 17.68% |
| Russia | 130560 | 9.33% |
| Brazil | 111711 | 7.98% |
| Iran | 107768 | 7.70% |
| India | 100814 | 7.20% |
| United Kingdom | 77319 | 5.52% |
| China | 68537 | 4.90% |
| Spain | 66742 | 4.77% |
| Turkey | 64338 | 4.60% |
| France | 56205 | 4.02% |
| Argentina | 47948 | 3.43% |
| Italy | 41787 | 2.99% |
| Germany | 40508 | 2.89% |
| South Korea | 38649 | 2.76% |
| Poland | 36311 | 2.59% |
| Japan | 34737 | 2.48% |
| Australia | 34362 | 2.46% |
| Canada | 33538 | 2.40% |
| Netherlands | 33272 | 2.38% |
| Mexico | 27089 | 1.94% |
Featured Stores
Discover the strongest performers and newest entrants in Swiper's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Wix eCommerce — Vehicles & Parts
Shopify — Vehicles & Parts
Shopify — Pets & Pet Supplies
Nuvemshop
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3m | 100.00% |
| Emails | 2.0m | 61.00% |
| Phones | 697.4k | 21.35% |
| Ecommerce platform | 3.3m | 99.56% |
| Couriers | 402.7k | 12.33% |
| Payment Providers | 489.3k | 14.98% |
| Categories | 2.2m | 67.40% |
| Social Media | 2.1m | 64.71% |
Starter Package
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Maximize Your ROI
Use our detailed Swiper E-commerce Database to:
Gain actionable insights into 2.2m physical stores in Swiper.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swiper online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
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Use Cases
- Lead Generation
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- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Swiper E-commerce Database?
-
Our database covers over 2.2m Swiper physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 28.5% among stores with at least one detectable social profile (1,080,267 stores) , followed by Facebook (27.6%) and YouTube (10.3%) .
Base: 2,113,688 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,080,267 stores
1,044,826 stores
389,713 stores
252,768 stores
241,776 stores
218,071 stores
201,548 stores
193,303 stores
156,483 stores
7,903 stores
Visual Distribution