Swiper Technology Adoption in E-commerce

Discover 1.9m verified e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 3.2m domains. 1.9m verified as active stores with physical delivery.

· · Next full refresh: March 2026

1.9m verified active stores out of 3.2m detected · 58.9% verification rate

E-commerce Platforms Distribution

WooCommerce leads with 46.8% of stores with physical delivery (863,880 stores) , followed by Shopify (14.2%) and Custom (14.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

863,880 stores

Shopify 14.2%

261,954 stores

Custom 14.1%

260,923 stores

153,217 stores

113,665 stores

56,356 stores

44,560 stores

33,852 stores

Tray 0.8%

14,539 stores

12,653 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Swiper
Platform Stores with Physical Delivery Percentage
WooCommerce 863880 46.83%
Shopify 261954 14.20%
Custom 260923 14.15%
Wix eCommerce 153217 8.31%
Nuvemshop 113665 6.16%
OpenCart 56356 3.06%
1C-Bitrix 44560 2.42%
PrestaShop 33852 1.84%
Tray 14539 0.79%
ePages 12653 0.69%
Ikas 7463 0.40%
Magento 6574 0.36%
Gambio 6198 0.34%
Jumpseller 4993 0.27%
DigiFi 3696 0.20%

Categories Distribution

Clothing & Accessories leads with 23.3% of all stores (350,178 stores) , followed by Health & Beauty (18.6%) and Food & Beverages (9.6%) .

Base: 1,503,885 AI-verified stores with physical delivery and detected product categories (80.1% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 23.3%

350,178 stores

Health & Beauty 18.6%

279,896 stores

Food & Beverages 9.6%

144,781 stores

Electronics & Technology 9.3%

139,530 stores

Home & Garden 6.6%

99,277 stores

Jewelry & Watches 5.9%

88,575 stores

Furniture & Home Decor 5.8%

86,762 stores

Vehicles & Parts 3.3%

49,797 stores

Tools & Hardware 3.1%

46,252 stores

Gifts & Special Occasions 2.9%

43,440 stores

Visual Distribution

Distribution of top 10 Swiper store categories (February 2026)
Distribution of categories in Swiper e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 350178 23.28%
Health & Beauty 279896 18.61%
Food & Beverages 144781 9.63%
Electronics & Technology 139530 9.28%
Home & Garden 99277 6.60%
Jewelry & Watches 88575 5.89%
Furniture & Home Decor 86762 5.77%
Vehicles & Parts 49797 3.31%
Tools & Hardware 46252 3.08%
Gifts & Special Occasions 43440 2.89%
Sporting Goods & Outdoor Gear 42472 2.82%
Business & Industrial 40897 2.72%
Arts & Entertainment 36864 2.45%
Pets & Pet Supplies 30937 2.06%
Toys & Games 24227 1.61%

Payment Providers Distribution

PayPal leads with 24.9% among AI-verified physical stores (170,183 stores) , followed by MasterCard (14.6%) and American Express (10.9%) .

Base: 542,820 AI-verified physical stores with detectable payment providers (17.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 24.9%

170,183 stores

100,126 stores

74,949 stores

65,196 stores

VISA 6.1%

41,571 stores

40,367 stores

38,928 stores

37,252 stores

33,149 stores

30,499 stores

Visual Distribution

Distribution of top 10 Swiper payment providers (February 2026)
Distribution of payment providers in Swiper e-commerce stores
Payment Provider Store Count Market Share
PayPal 170183 24.85%
MasterCard 100126 14.62%
American Express 74949 10.94%
Stripe Connect 65196 9.52%
VISA 41571 6.07%
Apple Pay 40367 5.89%
Klarna 38928 5.68%
Boleto 37252 5.44%
Google Pay 33149 4.84%
Mercado Pago 30499 4.45%
JCB 16657 2.43%
Bolt 12005 1.75%
Bancontact 8537 1.25%
Amazon Pay 7808 1.14%
Przelewy24 7568 1.11%

Shipping Carriers Distribution

DHL leads with 16.8% among AI-verified physical stores (74,399 stores) , followed by UPS (16.2%) and USPS (9.9%) .

Base: 419,742 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 16.8%

74,399 stores

UPS 16.2%

71,497 stores

USPS 9.9%

43,628 stores

FedEx 9.4%

41,736 stores

41,237 stores

DPD 7.9%

35,124 stores

GLS 5.0%

22,309 stores

21,648 stores

20,120 stores

Estes 3.7%

16,397 stores

Visual Distribution

Distribution of top 10 Swiper shipping carriers (February 2026)
Distribution of shipping carriers in Swiper e-commerce stores
Shipping Carrier Store Count Market Share
DHL 74399 16.82%
UPS 71497 16.16%
USPS 43628 9.86%
FedEx 41736 9.43%
Correios 41237 9.32%
DPD 35124 7.94%
GLS 22309 5.04%
Почта России 21648 4.89%
СДЭК 20120 4.55%
Estes 16397 3.71%
Royal Mail 13702 3.10%
Hermes 11115 2.51%
TNT 10363 2.34%
InPost 10090 2.28%
PostNL 9013 2.04%

Store Launch Timeline

Over the past 12 months, 533,614 new stores were launched in Swiper , with the highest activity in 2026-01 (50,346 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 9.4%

50,346 stores launched

2025-12 9.2%

49,009 stores launched

2025-11 9.2%

48,991 stores launched

2025-10 8.6%

45,760 stores launched

2025-09 8.9%

47,299 stores launched

2025-08 8.5%

45,560 stores launched

2025-07 9.2%

49,318 stores launched

2025-06 7.6%

40,652 stores launched

2025-05 8.3%

44,387 stores launched

2025-04 8.0%

42,871 stores launched

2025-03 8.0%

42,664 stores launched

2025-02 5.0%

26,757 stores launched

Monthly Trend

Monthly store launches in Swiper (February 2026)
Monthly store launches in Swiper over the past 12 months
Month Stores Launched Percentage
2026-01 50346 9.43%
2025-12 49009 9.18%
2025-11 48991 9.18%
2025-10 45760 8.58%
2025-09 47299 8.86%
2025-08 45560 8.54%
2025-07 49318 9.24%
2025-06 40652 7.62%
2025-05 44387 8.32%
2025-04 42871 8.03%
2025-03 42664 8.00%
2025-02 26757 5.01%

Active Stores by Launch Year

Currently, 1,869,004 active stores in Swiper are tracked in our database , with the most stores launched in 2026 (50,488 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.7%

50,488 active stores

2025 27.9%

522,127 active stores

2024 13.7%

255,416 active stores

2023 8.6%

160,747 active stores

2022 6.7%

125,144 active stores

2021 6.8%

127,821 active stores

2020 6.3%

117,045 active stores

2019 3.9%

72,533 active stores

2018 3.8%

71,415 active stores

2017 3.0%

56,212 active stores

2016 1.8%

33,338 active stores

2015 1.5%

27,983 active stores

2014 1.6%

29,762 active stores

2013 2.1%

39,324 active stores

2012 1.2%

22,788 active stores

Distribution by Launch Year

Active stores in Swiper by original launch year (February 2026)
Active stores in Swiper by launch year
Launch Year Active Stores Percentage
2026 50488 2.70%
2025 522127 27.94%
2024 255416 13.67%
2023 160747 8.60%
2022 125144 6.70%
2021 127821 6.84%
2020 117045 6.26%
2019 72533 3.88%
2018 71415 3.82%
2017 56212 3.01%
2016 33338 1.78%
2015 27983 1.50%
2014 29762 1.59%
2013 39324 2.10%
2012 22788 1.22%
2011 23468 1.26%
2010 19136 1.02%
2009 17580 0.94%
2008 14317 0.77%
2007 13179 0.71%
2006 9174 0.49%
2005 7882 0.42%
2004 10238 0.55%
2003 8176 0.44%
2002 7427 0.40%
2001 9127 0.49%
2000 6539 0.35%
1999 4663 0.25%
1998 3122 0.17%
1997 1624 0.09%
1996 992 0.05%
1995 217 0.01%

Social Media Usage

Instagram leads with 30.5% among stores with at least one detectable social profile (1,001,959 stores) , followed by Facebook (27.7%) and YouTube (9.7%) .

Base: 2,080,290 stores with any detectable social profile (65.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 30.5%

1,001,959 stores

Facebook 27.7%

910,772 stores

YouTube 9.7%

318,924 stores

TikTok 6.9%

228,025 stores

Pinterest 5.8%

191,516 stores

LinkedIn 5.6%

184,305 stores

Twitter 5.2%

170,799 stores

WhatsApp 4.4%

144,790 stores

X 4.0%

130,006 stores

Vimeo 0.2%

5,002 stores

Visual Distribution

Distribution of social media platforms in Swiper (February 2026)
Distribution of social media platforms in Swiper e-commerce stores
Social Platform Store Count Market Share
Instagram 1001959 30.49%
Facebook 910772 27.72%
YouTube 318924 9.71%
TikTok 228025 6.94%
Pinterest 191516 5.83%
LinkedIn 184305 5.61%
Twitter 170799 5.20%
WhatsApp 144790 4.41%
X 130006 3.96%
Vimeo 5002 0.15%

Geographic Distribution

United States leads with 18.2% (212,896 AI-verified stores) , followed by Brazil (9.9%) and Russia (9.1%) .

Base: 1,170,254 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

212,896 AI-verified stores

116,120 AI-verified stores

106,085 AI-verified stores

India 7.6%

89,349 AI-verified stores

Iran 6.6%

77,661 AI-verified stores

69,338 AI-verified stores

57,190 AI-verified stores

53,934 AI-verified stores

44,026 AI-verified stores

43,051 AI-verified stores

Visual Distribution

Geographic distribution of stores using Swiper (February 2026)
Geographic distribution of stores using Swiper
Country AI-Verified Store Count Market Share
United States 212896 18.19%
Brazil 116120 9.92%
Russia 106085 9.07%
India 89349 7.64%
Iran 77661 6.64%
United Kingdom 69338 5.93%
Germany 57190 4.89%
France 53934 4.61%
Turkey 44026 3.76%
Argentina 43051 3.68%
South Korea 40235 3.44%
Italy 36766 3.14%
Spain 35494 3.03%
Netherlands 33136 2.83%
Australia 30076 2.57%
Canada 29725 2.54%
Poland 28884 2.47%
Pakistan 23745 2.03%
China 22056 1.88%
Japan 20487 1.75%

Dataset Coverage

Field Rows count Coverage
Website 3.2m 100.00%
Emails 1.9m 61.00%
Phones 685.0k 21.51%
Ecommerce platform 3.2m 99.51%
Couriers 419.7k 13.18%
Payment Providers 542.8k 17.05%
Categories 1.7m 51.96%
Social Media 2.1m 65.32%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Swiper E-commerce Database?

Our database covers over 1.9m verified Swiper e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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