Swiper Technology Adoption in E-commerce

Discover 2.2m e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: December 2025

E-commerce Platforms Distribution

WooCommerce leads with 41.1% of stores with physical delivery (905,868 stores) , followed by Custom (31.5%) and Shopify (8.9%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

905,868 stores

Custom 31.5%

693,837 stores

195,570 stores

151,890 stores

92,585 stores

50,655 stores

46,036 stores

28,128 stores

Tray 0.6%

12,874 stores

7,458 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (November 2025)
E-commerce platforms distribution for stores with physical delivery in Swiper
Platform Stores with Physical Delivery Percentage
WooCommerce 905868 41.08%
Custom 693837 31.46%
Shopify 195570 8.87%
Wix eCommerce 151890 6.89%
Nuvemshop 92585 4.20%
OpenCart 50655 2.30%
1C-Bitrix 46036 2.09%
PrestaShop 28128 1.28%
Tray 12874 0.58%
ePages 7458 0.34%
Magento 5398 0.24%
Jumpseller 4546 0.21%
Gambio 4191 0.19%
DigiFi 4017 0.18%
Ikas 2277 0.10%

All Stores Distribution

WooCommerce holds 54.6% share of all Swiper e-commerce stores (1,745,909) , with Custom at 21.7% and Shopify at 7.3% (November 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,745,909 stores

Custom 21.7%

693,837 stores

232,782 stores

187,460 stores

103,124 stores

68,527 stores

79,607 stores

32,121 stores

Tray 0.4%

13,947 stores

14,599 stores

Visual Distribution

Distribution of top 10 platforms by all stores (November 2025)
E-commerce platforms distribution for all stores in Swiper
Platform Total Stores Percentage
WooCommerce 1745909 54.62%
Custom 693837 21.70%
Shopify 232782 7.28%
Wix eCommerce 187460 5.86%
Nuvemshop 103124 3.23%
OpenCart 68527 2.14%
1C-Bitrix 79607 2.49%
PrestaShop 32121 1.00%
Tray 13947 0.44%
ePages 14599 0.46%
Magento 6768 0.21%
Jumpseller 4942 0.15%
Gambio 6459 0.20%
DigiFi 4103 0.13%
Ikas 2495 0.08%

Categories Distribution

Clothing & Accessories leads with 18.7% of all stores (324,226 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (10.2%) .

Top 10 Categories

Clothing & Accessories 18.7%

324,226 stores

Health & Beauty 17.0%

295,844 stores

Food & Beverages 10.2%

177,334 stores

Electronics & Technology 9.6%

167,146 stores

Home & Garden 6.8%

118,958 stores

Business & Industrial 6.1%

105,843 stores

Furniture & Home Decor 5.8%

100,991 stores

Vehicles & Parts 5.2%

90,435 stores

Jewelry & Watches 4.8%

83,514 stores

Tools & Hardware 3.5%

60,586 stores

Visual Distribution

Distribution of top 10 Swiper store categories (November 2025)
Distribution of categories in Swiper e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 324226 18.66%
Health & Beauty 295844 17.03%
Food & Beverages 177334 10.21%
Electronics & Technology 167146 9.62%
Home & Garden 118958 6.85%
Business & Industrial 105843 6.09%
Furniture & Home Decor 100991 5.81%
Vehicles & Parts 90435 5.21%
Jewelry & Watches 83514 4.81%
Tools & Hardware 60586 3.49%
Arts & Entertainment 54296 3.13%
Sporting Goods & Outdoor Gear 49716 2.86%
Gifts & Special Occasions 45142 2.60%
Pets & Pet Supplies 34292 1.97%
Books & Media 28856 1.66%

Payment Providers Distribution

PayPal leads with 25.2% among AI-verified physical stores (152,344 stores) , followed by MasterCard (15.4%) and American Express (11.4%) .

Base: 489,333 AI-verified physical stores with detectable payment providers (15.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 25.2%

152,344 stores

93,055 stores

68,988 stores

60,350 stores

VISA 6.6%

39,802 stores

34,490 stores

32,041 stores

28,684 stores

24,349 stores

JCB 3.0%

18,120 stores

Visual Distribution

Distribution of top 10 Swiper payment providers (November 2025)
Distribution of payment providers in Swiper e-commerce stores
Payment Provider Store Count Market Share
PayPal 152344 25.16%
MasterCard 93055 15.37%
American Express 68988 11.39%
Stripe Connect 60350 9.97%
VISA 39802 6.57%
Apple Pay 34490 5.70%
Klarna 32041 5.29%
Google Pay 28684 4.74%
Boleto 24349 4.02%
JCB 18120 2.99%
Mercado Pago 16579 2.74%
Bolt 15141 2.50%
Bancontact 7485 1.24%
Paddle 7193 1.19%
Przelewy24 6857 1.13%

Shipping Carriers Distribution

UPS leads with 17.1% among AI-verified physical stores (70,968 stores) , followed by DHL (16.0%) and USPS (9.8%) .

Base: 402,712 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 17.1%

70,968 stores

DHL 16.0%

66,727 stores

USPS 9.8%

40,593 stores

FedEx 9.6%

39,911 stores

35,337 stores

DPD 7.4%

30,974 stores

23,047 stores

GLS 5.0%

20,839 stores

18,397 stores

Estes 3.9%

16,360 stores

Visual Distribution

Distribution of top 10 Swiper shipping carriers (November 2025)
Distribution of shipping carriers in Swiper e-commerce stores
Shipping Carrier Store Count Market Share
UPS 70968 17.06%
DHL 66727 16.04%
USPS 40593 9.76%
FedEx 39911 9.59%
Correios 35337 8.49%
DPD 30974 7.45%
Почта России 23047 5.54%
GLS 20839 5.01%
СДЭК 18397 4.42%
Estes 16360 3.93%
Royal Mail 12676 3.05%
TNT 12073 2.90%
Hermes 10473 2.52%
InPost 9245 2.22%
Correos 8369 2.01%

Store Launch Timeline

Over the past 12 months, 590,871 new stores were launched in Swiper , with the highest activity in 2025-10 (59,994 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-10 10.2%

59,994 stores launched

2025-09 10.5%

62,297 stores launched

2025-08 10.0%

59,246 stores launched

2025-07 9.8%

57,862 stores launched

2025-06 8.5%

50,234 stores launched

2025-05 8.8%

52,072 stores launched

2025-04 8.6%

50,788 stores launched

2025-03 8.1%

48,153 stores launched

2025-02 7.4%

43,968 stores launched

2025-01 7.2%

42,724 stores launched

2024-12 6.7%

39,399 stores launched

2024-11 4.1%

24,134 stores launched

Monthly Trend

Monthly store launches in Swiper (November 2025)
Monthly store launches in Swiper over the past 12 months
Month Stores Launched Percentage
2025-10 59994 10.15%
2025-09 62297 10.54%
2025-08 59246 10.03%
2025-07 57862 9.79%
2025-06 50234 8.50%
2025-05 52072 8.81%
2025-04 50788 8.60%
2025-03 48153 8.15%
2025-02 43968 7.44%
2025-01 42724 7.23%
2024-12 39399 6.67%
2024-11 24134 4.08%

Active Stores by Launch Year

Currently, 2,194,039 active stores in Swiper are tracked in our database , with the most stores launched in 2025 (528,930 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 24.1%

528,930 active stores

2024 15.2%

332,643 active stores

2023 9.4%

205,988 active stores

2022 7.5%

163,805 active stores

2021 7.3%

160,914 active stores

2020 6.5%

142,209 active stores

2019 4.1%

90,437 active stores

2018 4.0%

87,785 active stores

2017 3.2%

69,396 active stores

2016 2.0%

44,176 active stores

2015 1.7%

36,333 active stores

2014 1.8%

39,834 active stores

2013 2.4%

53,225 active stores

2012 1.4%

31,107 active stores

2011 1.4%

31,481 active stores

Distribution by Launch Year

Active stores in Swiper by original launch year (November 2025)
Active stores in Swiper by launch year
Launch Year Active Stores Percentage
2025 528930 24.11%
2024 332643 15.16%
2023 205988 9.39%
2022 163805 7.47%
2021 160914 7.33%
2020 142209 6.48%
2019 90437 4.12%
2018 87785 4.00%
2017 69396 3.16%
2016 44176 2.01%
2015 36333 1.66%
2014 39834 1.82%
2013 53225 2.43%
2012 31107 1.42%
2011 31481 1.43%
2010 26314 1.20%
2009 23231 1.06%
2008 18827 0.86%
2007 17336 0.79%
2006 11953 0.54%
2005 10375 0.47%
2004 13303 0.61%
2003 10639 0.48%
2002 9699 0.44%
2001 11877 0.54%
2000 8533 0.39%
1999 5999 0.27%
1998 4034 0.18%
1997 2134 0.10%
1996 1266 0.06%
1995 256 0.01%

Social Media Usage

Instagram leads with 28.5% among stores with at least one detectable social profile (1,080,267 stores) , followed by Facebook (27.6%) and YouTube (10.3%) .

Base: 2,113,688 stores with any detectable social profile (64.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 28.5%

1,080,267 stores

Facebook 27.6%

1,044,826 stores

YouTube 10.3%

389,713 stores

LinkedIn 6.7%

252,768 stores

Twitter 6.4%

241,776 stores

TikTok 5.8%

218,071 stores

WhatsApp 5.3%

201,548 stores

Pinterest 5.1%

193,303 stores

X 4.1%

156,483 stores

Vimeo 0.2%

7,903 stores

Visual Distribution

Distribution of social media platforms in Swiper (November 2025)
Distribution of social media platforms in Swiper e-commerce stores
Social Platform Store Count Market Share
Instagram 1080267 28.53%
Facebook 1044826 27.59%
YouTube 389713 10.29%
LinkedIn 252768 6.68%
Twitter 241776 6.38%
TikTok 218071 5.76%
WhatsApp 201548 5.32%
Pinterest 193303 5.10%
X 156483 4.13%
Vimeo 7903 0.21%

Geographic Distribution

United States leads with 17.7% (247,430 AI-verified stores) , followed by Russia (9.3%) and Brazil (8.0%) .

Base: 1,399,625 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

247,430 AI-verified stores

130,560 AI-verified stores

111,711 AI-verified stores

Iran 7.7%

107,768 AI-verified stores

India 7.2%

100,814 AI-verified stores

77,319 AI-verified stores

China 4.9%

68,537 AI-verified stores

Spain 4.8%

66,742 AI-verified stores

64,338 AI-verified stores

56,205 AI-verified stores

Visual Distribution

Geographic distribution of stores using Swiper (November 2025)
Geographic distribution of stores using Swiper
Country AI-Verified Store Count Market Share
United States 247430 17.68%
Russia 130560 9.33%
Brazil 111711 7.98%
Iran 107768 7.70%
India 100814 7.20%
United Kingdom 77319 5.52%
China 68537 4.90%
Spain 66742 4.77%
Turkey 64338 4.60%
France 56205 4.02%
Argentina 47948 3.43%
Italy 41787 2.99%
Germany 40508 2.89%
South Korea 38649 2.76%
Poland 36311 2.59%
Japan 34737 2.48%
Australia 34362 2.46%
Canada 33538 2.40%
Netherlands 33272 2.38%
Mexico 27089 1.94%

Dataset Coverage

Field Rows count Coverage
Website 3.3m 100.00%
Emails 2.0m 61.00%
Phones 697.4k 21.35%
Ecommerce platform 3.3m 99.56%
Couriers 402.7k 12.33%
Payment Providers 489.3k 14.98%
Categories 2.2m 67.40%
Social Media 2.1m 64.71%

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Frequently Asked Questions

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Our database covers over 2.2m Swiper physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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