Swiper Technology Adoption in E-commerce
Discover 1.8m verified e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.1m domains. 1.8m verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.8m verified active stores out of 3.1m detected · 58.5% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 48.4% of stores with physical delivery (840,076 stores) , followed by Custom (12.6%) and Shopify (12.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
840,076 stores
219,603 stores
219,270 stores
139,751 stores
111,662 stores
47,922 stores
39,075 stores
38,081 stores
31,148 stores
14,180 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 840076 | 48.37% |
| Custom | 219603 | 12.64% |
| Shopify | 219270 | 12.63% |
| Wix eCommerce | 139751 | 8.05% |
| Nuvemshop | 111662 | 6.43% |
| OpenCart | 47922 | 2.76% |
| Cafe24 | 39075 | 2.25% |
| 1C-Bitrix | 38081 | 2.19% |
| PrestaShop | 31148 | 1.79% |
| Tray | 14180 | 0.82% |
| ePages | 10891 | 0.63% |
| Ikas | 8503 | 0.49% |
| Magento | 6269 | 0.36% |
| Gambio | 5731 | 0.33% |
| Jumpseller | 4547 | 0.26% |
All Stores Distribution
WooCommerce holds 64.8% share of all Swiper e-commerce stores (1,881,363) , with Custom at 7.6% and Shopify at 8.4% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,881,363 stores
219,603 stores
244,622 stores
174,196 stores
113,227 stores
57,494 stores
45,214 stores
78,995 stores
34,265 stores
14,326 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1881363 | 64.82% |
| Custom | 219603 | 7.57% |
| Shopify | 244622 | 8.43% |
| Wix eCommerce | 174196 | 6.00% |
| Nuvemshop | 113227 | 3.90% |
| OpenCart | 57494 | 1.98% |
| Cafe24 | 45214 | 1.56% |
| 1C-Bitrix | 78995 | 2.72% |
| PrestaShop | 34265 | 1.18% |
| Tray | 14326 | 0.49% |
| ePages | 11345 | 0.39% |
| Ikas | 8829 | 0.30% |
| Magento | 7771 | 0.27% |
| Gambio | 5910 | 0.20% |
| Jumpseller | 5063 | 0.17% |
Categories Distribution
Clothing & Accessories leads with 18.9% of all stores (301,606 stores) , followed by Health & Beauty (16.8%) and Food & Beverages (10.7%) .
Base: 1,596,761 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
301,606 stores
268,747 stores
171,643 stores
120,998 stores
101,562 stores
99,642 stores
87,238 stores
72,304 stores
64,969 stores
62,223 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 301606 | 18.89% |
| Health & Beauty | 268747 | 16.83% |
| Food & Beverages | 171643 | 10.75% |
| Home & Garden | 120998 | 7.58% |
| Electronics & Technology | 101562 | 6.36% |
| Sporting Goods & Outdoor Gear | 99642 | 6.24% |
| Tools & Hardware | 87238 | 5.46% |
| Jewelry & Watches | 72304 | 4.53% |
| Business & Industrial | 64969 | 4.07% |
| Arts & Entertainment | 62223 | 3.90% |
| Furniture & Home Decor | 61445 | 3.85% |
| Gifts & Special Occasions | 55569 | 3.48% |
| Toys & Games | 54675 | 3.42% |
| Vehicles & Parts | 51273 | 3.21% |
| Pets & Pet Supplies | 22867 | 1.43% |
Payment Providers Distribution
PayPal leads with 25.7% among AI-verified physical stores (161,685 stores) , followed by MasterCard (14.0%) and American Express (9.5%) .
Base: 520,236 AI-verified physical stores with detectable payment providers (16.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
161,685 stores
87,824 stores
59,970 stores
58,280 stores
44,017 stores
37,632 stores
36,718 stores
33,549 stores
33,201 stores
26,767 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 161685 | 25.70% |
| MasterCard | 87824 | 13.96% |
| American Express | 59970 | 9.53% |
| Stripe Connect | 58280 | 9.26% |
| Boleto | 44017 | 7.00% |
| VISA | 37632 | 5.98% |
| Mercado Pago | 36718 | 5.84% |
| Apple Pay | 33549 | 5.33% |
| Klarna | 33201 | 5.28% |
| Google Pay | 26767 | 4.25% |
| JCB | 15500 | 2.46% |
| Bolt | 11756 | 1.87% |
| Przelewy24 | 7746 | 1.23% |
| Bancontact | 7522 | 1.20% |
| SEPA | 7024 | 1.12% |
Shipping Carriers Distribution
DHL leads with 15.9% among AI-verified physical stores (63,557 stores) , followed by UPS (15.7%) and Correios (10.0%) .
Base: 385,303 AI-verified physical stores with detectable shipping carriers (12.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 63557 | 15.92% |
| UPS | 62859 | 15.75% |
| Correios | 39816 | 9.97% |
| USPS | 36007 | 9.02% |
| FedEx | 35099 | 8.79% |
| DPD | 33362 | 8.36% |
| СДЭК | 22618 | 5.67% |
| GLS | 21571 | 5.40% |
| Почта России | 19074 | 4.78% |
| Estes | 14974 | 3.75% |
| Royal Mail | 11323 | 2.84% |
| InPost | 10623 | 2.66% |
| Hermes | 9711 | 2.43% |
| TNT | 9331 | 2.34% |
| Colissimo | 9278 | 2.32% |
Store Launch Timeline
Over the past 12 months, 474,664 new stores were launched in Swiper , with the highest activity in 2026-03 (46,237 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46,237 stores launched
36,985 stores launched
46,080 stores launched
44,929 stores launched
44,741 stores launched
42,834 stores launched
42,642 stores launched
39,436 stores launched
40,679 stores launched
34,755 stores launched
35,806 stores launched
19,540 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 46237 | 9.74% |
| 2026-02 | 36985 | 7.79% |
| 2026-01 | 46080 | 9.71% |
| 2025-12 | 44929 | 9.47% |
| 2025-11 | 44741 | 9.43% |
| 2025-10 | 42834 | 9.02% |
| 2025-09 | 42642 | 8.98% |
| 2025-08 | 39436 | 8.31% |
| 2025-07 | 40679 | 8.57% |
| 2025-06 | 34755 | 7.32% |
| 2025-05 | 35806 | 7.54% |
| 2025-04 | 19540 | 4.12% |
Active Stores by Launch Year
Currently, 1,812,424 active stores in Swiper are tracked in our database , with the most stores launched in 2026 (129,878 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
129,878 active stores
433,515 active stores
231,480 active stores
150,688 active stores
120,312 active stores
124,030 active stores
115,014 active stores
72,632 active stores
71,148 active stores
56,744 active stores
32,662 active stores
27,703 active stores
29,332 active stores
38,491 active stores
22,728 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 129878 | 7.17% |
| 2025 | 433515 | 23.92% |
| 2024 | 231480 | 12.77% |
| 2023 | 150688 | 8.31% |
| 2022 | 120312 | 6.64% |
| 2021 | 124030 | 6.84% |
| 2020 | 115014 | 6.35% |
| 2019 | 72632 | 4.01% |
| 2018 | 71148 | 3.93% |
| 2017 | 56744 | 3.13% |
| 2016 | 32662 | 1.80% |
| 2015 | 27703 | 1.53% |
| 2014 | 29332 | 1.62% |
| 2013 | 38491 | 2.12% |
| 2012 | 22728 | 1.25% |
| 2011 | 22867 | 1.26% |
| 2010 | 18962 | 1.05% |
| 2009 | 17540 | 0.97% |
| 2008 | 14362 | 0.79% |
| 2007 | 13209 | 0.73% |
| 2006 | 9231 | 0.51% |
| 2005 | 8000 | 0.44% |
| 2004 | 10043 | 0.55% |
| 2003 | 8202 | 0.45% |
| 2002 | 7420 | 0.41% |
| 2001 | 9040 | 0.50% |
| 2000 | 6692 | 0.37% |
| 1999 | 4633 | 0.26% |
| 1998 | 3080 | 0.17% |
| 1997 | 1588 | 0.09% |
| 1996 | 988 | 0.05% |
| 1995 | 210 | 0.01% |
Geographic Distribution
United States leads with 20.8% (257,626 AI-verified stores) , followed by Brazil (9.5%) and Russia (8.3%) .
Base: 1,235,651 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
257,626 AI-verified stores
117,633 AI-verified stores
102,199 AI-verified stores
95,041 AI-verified stores
68,871 AI-verified stores
61,805 AI-verified stores
61,503 AI-verified stores
54,755 AI-verified stores
47,945 AI-verified stores
47,732 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 257626 | 20.85% |
| Brazil | 117633 | 9.52% |
| Russia | 102199 | 8.27% |
| India | 95041 | 7.69% |
| United Kingdom | 68871 | 5.57% |
| Germany | 61805 | 5.00% |
| Iran | 61503 | 4.98% |
| France | 54755 | 4.43% |
| Turkey | 47945 | 3.88% |
| Argentina | 47732 | 3.86% |
| South Korea | 43615 | 3.53% |
| Spain | 43509 | 3.52% |
| Italy | 39876 | 3.23% |
| Netherlands | 32723 | 2.65% |
| Australia | 30880 | 2.50% |
| Canada | 30128 | 2.44% |
| Poland | 29227 | 2.37% |
| Vietnam | 23756 | 1.92% |
| Pakistan | 23573 | 1.91% |
| China | 23254 | 1.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom
Custom - Sporting Goods & Outdoor Gear
Custom
Custom - Baby & Toddler
New Stores
Recently launched stores detected by ShopRank in the last full month.
Nuvemshop - Clothing & Accessories
Shopify
WooCommerce - Health & Beauty
Wix eCommerce - Health & Beauty
WooCommerce - Health & Beauty
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.1m | 100.00% |
| Emails | 1.8m | 59.38% |
| Phones | 671.1k | 21.56% |
| Ecommerce platform | 3.1m | 99.67% |
| Couriers | 385.3k | 12.38% |
| Payment Providers | 520.2k | 16.71% |
| Categories | 1.7m | 55.52% |
| Social Media | 2.1m | 67.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Swiper e-commerce landscape:
Analyze 1.8m verified e-commerce stores on Swiper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Swiper e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Swiper e-commerce intelligence?
-
We track 1.8m verified Swiper e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.6% among stores with at least one detectable social profile (985,012 stores) , followed by Facebook (27.8%) and YouTube (9.9%) .
Base: 2,100,197 stores with any detectable social profile (67.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
985,012 stores
894,896 stores
318,726 stores
229,666 stores
177,666 stores
177,198 stores
159,418 stores
142,054 stores
127,187 stores
4,690 stores
Visual Distribution