Swiper Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.9m domains. 1.7m verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.7m verified active stores out of 2.9m detected · 58.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 46.6% of stores with physical delivery (754,712 stores) , followed by Shopify (13.6%) and Custom (12.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
754,712 stores
220,905 stores
201,749 stores
140,941 stores
104,877 stores
44,979 stores
37,882 stores
37,780 stores
29,755 stores
12,783 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 754712 | 46.56% |
| Shopify | 220905 | 13.63% |
| Custom | 201749 | 12.45% |
| Wix eCommerce | 140941 | 8.70% |
| Nuvemshop | 104877 | 6.47% |
| OpenCart | 44979 | 2.77% |
| Cafe24 | 37882 | 2.34% |
| 1C-Bitrix | 37780 | 2.33% |
| PrestaShop | 29755 | 1.84% |
| Tray | 12783 | 0.79% |
| ePages | 10117 | 0.62% |
| Ikas | 8211 | 0.51% |
| Magento | 6024 | 0.37% |
| Gambio | 5586 | 0.34% |
| Jumpseller | 4586 | 0.28% |
All Stores Distribution
WooCommerce holds 63.7% share of all Swiper e-commerce stores (1,728,327) , with Shopify at 9.1% and Custom at 7.4% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,728,327 stores
245,576 stores
201,749 stores
176,432 stores
106,288 stores
53,502 stores
43,765 stores
74,423 stores
32,650 stores
12,924 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1728327 | 63.71% |
| Shopify | 245576 | 9.05% |
| Custom | 201749 | 7.44% |
| Wix eCommerce | 176432 | 6.50% |
| Nuvemshop | 106288 | 3.92% |
| OpenCart | 53502 | 1.97% |
| Cafe24 | 43765 | 1.61% |
| 1C-Bitrix | 74423 | 2.74% |
| PrestaShop | 32650 | 1.20% |
| Tray | 12924 | 0.48% |
| ePages | 10500 | 0.39% |
| Ikas | 8523 | 0.31% |
| Magento | 7423 | 0.27% |
| Gambio | 5750 | 0.21% |
| Jumpseller | 5106 | 0.19% |
Categories Distribution
Clothing & Accessories leads with 19.2% of all stores (286,389 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (10.8%) .
Base: 1,493,991 AI-verified stores with physical delivery and detected product categories (88.0% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
286,389 stores
253,310 stores
161,299 stores
111,216 stores
94,527 stores
92,758 stores
79,520 stores
67,964 stores
59,408 stores
59,191 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 286389 | 19.17% |
| Health & Beauty | 253310 | 16.96% |
| Food & Beverages | 161299 | 10.80% |
| Home & Garden | 111216 | 7.44% |
| Sporting Goods & Outdoor Gear | 94527 | 6.33% |
| Electronics & Technology | 92758 | 6.21% |
| Tools & Hardware | 79520 | 5.32% |
| Jewelry & Watches | 67964 | 4.55% |
| Arts & Entertainment | 59408 | 3.98% |
| Business & Industrial | 59191 | 3.96% |
| Furniture & Home Decor | 55386 | 3.71% |
| Gifts & Special Occasions | 53801 | 3.60% |
| Toys & Games | 51613 | 3.45% |
| Vehicles & Parts | 46044 | 3.08% |
| Pets & Pet Supplies | 21565 | 1.44% |
Payment Providers Distribution
PayPal leads with 25.5% among AI-verified physical stores (173,148 stores) , followed by MasterCard (13.6%) and American Express (10.2%) .
Base: 528,076 AI-verified physical stores with detectable payment providers (18.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
173,148 stores
92,583 stores
69,215 stores
62,768 stores
42,109 stores
40,541 stores
39,431 stores
38,669 stores
36,113 stores
32,732 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 173148 | 25.52% |
| MasterCard | 92583 | 13.65% |
| American Express | 69215 | 10.20% |
| Stripe Connect | 62768 | 9.25% |
| Boleto | 42109 | 6.21% |
| Apple Pay | 40541 | 5.98% |
| VISA | 39431 | 5.81% |
| Klarna | 38669 | 5.70% |
| Mercado Pago | 36113 | 5.32% |
| Google Pay | 32732 | 4.82% |
| JCB | 15469 | 2.28% |
| Bolt | 12077 | 1.78% |
| Bancontact | 8352 | 1.23% |
| Przelewy24 | 7735 | 1.14% |
| Amazon Pay | 7563 | 1.11% |
Shipping Carriers Distribution
DHL leads with 16.6% among AI-verified physical stores (71,056 stores) , followed by UPS (16.3%) and USPS (10.1%) .
Base: 400,398 AI-verified physical stores with detectable shipping carriers (13.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 71056 | 16.63% |
| UPS | 69501 | 16.27% |
| USPS | 43024 | 10.07% |
| FedEx | 39896 | 9.34% |
| Correios | 38982 | 9.13% |
| DPD | 35135 | 8.23% |
| GLS | 22651 | 5.30% |
| СДЭК | 21085 | 4.94% |
| Почта России | 17247 | 4.04% |
| Estes | 15081 | 3.53% |
| Royal Mail | 13470 | 3.15% |
| InPost | 10369 | 2.43% |
| Colissimo | 10176 | 2.38% |
| Hermes | 10076 | 2.36% |
| TNT | 9415 | 2.20% |
Store Launch Timeline
Over the past 12 months, 430,286 new stores were launched in Swiper , with the highest activity in 2026-02 (40,314 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
40,314 stores launched
47,041 stores launched
43,791 stores launched
42,426 stores launched
40,603 stores launched
40,132 stores launched
36,993 stores launched
38,163 stores launched
32,726 stores launched
33,156 stores launched
33,270 stores launched
1,671 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 40314 | 9.37% |
| 2026-01 | 47041 | 10.93% |
| 2025-12 | 43791 | 10.18% |
| 2025-11 | 42426 | 9.86% |
| 2025-10 | 40603 | 9.44% |
| 2025-09 | 40132 | 9.33% |
| 2025-08 | 36993 | 8.60% |
| 2025-07 | 38163 | 8.87% |
| 2025-06 | 32726 | 7.61% |
| 2025-05 | 33156 | 7.71% |
| 2025-04 | 33270 | 7.73% |
| 2025-03 | 1671 | 0.39% |
Active Stores by Launch Year
Currently, 1,689,663 active stores in Swiper are tracked in our database , with the most stores launched in 2026 (87,674 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
87,674 active stores
412,173 active stores
219,584 active stores
142,680 active stores
114,571 active stores
118,476 active stores
110,350 active stores
69,100 active stores
67,967 active stores
54,057 active stores
31,072 active stores
26,112 active stores
27,889 active stores
36,619 active stores
21,558 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 87674 | 5.19% |
| 2025 | 412173 | 24.39% |
| 2024 | 219584 | 13.00% |
| 2023 | 142680 | 8.44% |
| 2022 | 114571 | 6.78% |
| 2021 | 118476 | 7.01% |
| 2020 | 110350 | 6.53% |
| 2019 | 69100 | 4.09% |
| 2018 | 67967 | 4.02% |
| 2017 | 54057 | 3.20% |
| 2016 | 31072 | 1.84% |
| 2015 | 26112 | 1.55% |
| 2014 | 27889 | 1.65% |
| 2013 | 36619 | 2.17% |
| 2012 | 21558 | 1.28% |
| 2011 | 21899 | 1.30% |
| 2010 | 18063 | 1.07% |
| 2009 | 16765 | 0.99% |
| 2008 | 13718 | 0.81% |
| 2007 | 12648 | 0.75% |
| 2006 | 8818 | 0.52% |
| 2005 | 7694 | 0.46% |
| 2004 | 9684 | 0.57% |
| 2003 | 7882 | 0.47% |
| 2002 | 7158 | 0.42% |
| 2001 | 8739 | 0.52% |
| 2000 | 6475 | 0.38% |
| 1999 | 4521 | 0.27% |
| 1998 | 2986 | 0.18% |
| 1997 | 1544 | 0.09% |
| 1996 | 978 | 0.06% |
| 1995 | 209 | 0.01% |
Geographic Distribution
United States leads with 22.0% (252,203 AI-verified stores) , followed by Brazil (9.7%) and Russia (8.3%) .
Base: 1,148,177 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
252,203 AI-verified stores
111,033 AI-verified stores
95,746 AI-verified stores
90,260 AI-verified stores
68,386 AI-verified stores
58,190 AI-verified stores
53,318 AI-verified stores
45,770 AI-verified stores
45,492 AI-verified stores
41,823 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 252203 | 21.97% |
| Brazil | 111033 | 9.67% |
| Russia | 95746 | 8.34% |
| India | 90260 | 7.86% |
| United Kingdom | 68386 | 5.96% |
| Germany | 58190 | 5.07% |
| France | 53318 | 4.64% |
| Argentina | 45770 | 3.99% |
| Turkey | 45492 | 3.96% |
| South Korea | 41823 | 3.64% |
| Spain | 41808 | 3.64% |
| Italy | 38584 | 3.36% |
| Netherlands | 31814 | 2.77% |
| Australia | 30103 | 2.62% |
| Canada | 29605 | 2.58% |
| Poland | 27919 | 2.43% |
| Pakistan | 22702 | 1.98% |
| Vietnam | 21317 | 1.86% |
| China | 21202 | 1.85% |
| Japan | 20902 | 1.82% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom
Custom - Baby & Toddler
New Stores
Recently launched stores detected by ShopRank in the last full month.
Wix eCommerce - Clothing & Accessories
Shopify - Sporting Goods & Outdoor Gear
WooCommerce - Electronics & Technology
Wix eCommerce - Health & Beauty
WooCommerce - Sporting Goods & Outdoor Gear
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.9m | 100.00% |
| Emails | 1.8m | 61.54% |
| Phones | 640.2k | 21.96% |
| Ecommerce platform | 2.9m | 99.67% |
| Couriers | 400.4k | 13.74% |
| Payment Providers | 528.1k | 18.12% |
| Categories | 1.6m | 55.48% |
| Social Media | 2.0m | 67.95% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Swiper e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Swiper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Swiper e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Swiper e-commerce intelligence?
-
We track 1.7m verified Swiper e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 30.8% among stores with at least one detectable social profile (931,737 stores) , followed by Facebook (28.2%) and YouTube (10.0%) .
Base: 1,980,463 stores with any detectable social profile (67.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
931,737 stores
854,381 stores
303,355 stores
221,790 stores
160,146 stores
159,468 stores
152,786 stores
129,949 stores
111,643 stores
4,578 stores
Visual Distribution