Swiper Technology Adoption in E-commerce
Discover 2.2m e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 42.2% of stores with physical delivery (932,679 stores) , followed by Custom (29.8%) and Shopify (9.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
932,679 stores
659,171 stores
200,449 stores
152,359 stores
94,648 stores
51,096 stores
47,024 stores
30,047 stores
13,150 stores
7,479 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 932679 | 42.15% |
| Custom | 659171 | 29.79% |
| Shopify | 200449 | 9.06% |
| Wix eCommerce | 152359 | 6.89% |
| Nuvemshop | 94648 | 4.28% |
| OpenCart | 51096 | 2.31% |
| 1C-Bitrix | 47024 | 2.13% |
| PrestaShop | 30047 | 1.36% |
| Tray | 13150 | 0.59% |
| ePages | 7479 | 0.34% |
| Ikas | 6157 | 0.28% |
| Magento | 5636 | 0.25% |
| Jumpseller | 4580 | 0.21% |
| Gambio | 4225 | 0.19% |
| DigiFi | 4004 | 0.18% |
All Stores Distribution
WooCommerce holds 55.3% share of all Swiper e-commerce stores (1,770,346) , with Custom at 20.6% and Shopify at 7.4% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,770,346 stores
659,171 stores
238,372 stores
188,266 stores
105,789 stores
68,853 stores
80,781 stores
34,032 stores
14,240 stores
14,624 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1770346 | 55.26% |
| Custom | 659171 | 20.58% |
| Shopify | 238372 | 7.44% |
| Wix eCommerce | 188266 | 5.88% |
| Nuvemshop | 105789 | 3.30% |
| OpenCart | 68853 | 2.15% |
| 1C-Bitrix | 80781 | 2.52% |
| PrestaShop | 34032 | 1.06% |
| Tray | 14240 | 0.44% |
| ePages | 14624 | 0.46% |
| Ikas | 6381 | 0.20% |
| Magento | 7006 | 0.22% |
| Jumpseller | 4964 | 0.15% |
| Gambio | 6480 | 0.20% |
| DigiFi | 4093 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 18.7% of all stores (326,384 stores) , followed by Health & Beauty (17.1%) and Food & Beverages (10.2%) .
Top 10 Categories
326,384 stores
298,304 stores
178,837 stores
167,560 stores
119,390 stores
104,494 stores
101,621 stores
90,190 stores
84,445 stores
60,755 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 326384 | 18.69% |
| Health & Beauty | 298304 | 17.08% |
| Food & Beverages | 178837 | 10.24% |
| Electronics & Technology | 167560 | 9.60% |
| Home & Garden | 119390 | 6.84% |
| Business & Industrial | 104494 | 5.98% |
| Furniture & Home Decor | 101621 | 5.82% |
| Vehicles & Parts | 90190 | 5.17% |
| Jewelry & Watches | 84445 | 4.84% |
| Tools & Hardware | 60755 | 3.48% |
| Arts & Entertainment | 55186 | 3.16% |
| Sporting Goods & Outdoor Gear | 50009 | 2.86% |
| Gifts & Special Occasions | 45558 | 2.61% |
| Pets & Pet Supplies | 34388 | 1.97% |
| Books & Media | 29049 | 1.66% |
Payment Providers Distribution
PayPal leads with 25.1% among AI-verified physical stores (152,443 stores) , followed by MasterCard (15.4%) and American Express (11.4%) .
Base: 489,318 AI-verified physical stores with detectable payment providers (14.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
152,443 stores
93,396 stores
69,025 stores
60,172 stores
39,821 stores
34,666 stores
32,277 stores
28,814 stores
24,450 stores
18,040 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 152443 | 25.12% |
| MasterCard | 93396 | 15.39% |
| American Express | 69025 | 11.38% |
| Stripe Connect | 60172 | 9.92% |
| VISA | 39821 | 6.56% |
| Apple Pay | 34666 | 5.71% |
| Klarna | 32277 | 5.32% |
| Google Pay | 28814 | 4.75% |
| Boleto | 24450 | 4.03% |
| JCB | 18040 | 2.97% |
| Mercado Pago | 17179 | 2.83% |
| Bolt | 14913 | 2.46% |
| Bancontact | 7545 | 1.24% |
| Paddle | 7144 | 1.18% |
| Przelewy24 | 6881 | 1.13% |
Shipping Carriers Distribution
UPS leads with 17.0% among AI-verified physical stores (70,675 stores) , followed by DHL (16.0%) and USPS (9.9%) .
Base: 402,825 AI-verified physical stores with detectable shipping carriers (12.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 70675 | 16.98% |
| DHL | 66540 | 15.99% |
| USPS | 41413 | 9.95% |
| FedEx | 40067 | 9.63% |
| Correios | 35300 | 8.48% |
| DPD | 31001 | 7.45% |
| Почта России | 22904 | 5.50% |
| GLS | 20853 | 5.01% |
| СДЭК | 18400 | 4.42% |
| Estes | 16364 | 3.93% |
| Royal Mail | 12717 | 3.06% |
| TNT | 11879 | 2.85% |
| Hermes | 10455 | 2.51% |
| InPost | 9257 | 2.22% |
| Correos | 8393 | 2.02% |
Store Launch Timeline
Over the past 12 months, 586,154 new stores were launched in Swiper , with the highest activity in 2025-10 (60,028 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
60,028 stores launched
61,453 stores launched
58,620 stores launched
58,202 stores launched
50,099 stores launched
52,352 stores launched
50,961 stores launched
48,555 stores launched
44,384 stores launched
43,118 stores launched
39,564 stores launched
18,818 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 60028 | 10.24% |
| 2025-09 | 61453 | 10.48% |
| 2025-08 | 58620 | 10.00% |
| 2025-07 | 58202 | 9.93% |
| 2025-06 | 50099 | 8.55% |
| 2025-05 | 52352 | 8.93% |
| 2025-04 | 50961 | 8.69% |
| 2025-03 | 48555 | 8.28% |
| 2025-02 | 44384 | 7.57% |
| 2025-01 | 43118 | 7.36% |
| 2024-12 | 39564 | 6.75% |
| 2024-11 | 18818 | 3.21% |
Active Stores by Launch Year
Currently, 2,202,151 active stores in Swiper are tracked in our database , with the most stores launched in 2025 (529,403 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
529,403 active stores
331,435 active stores
206,275 active stores
163,746 active stores
161,649 active stores
143,086 active stores
91,366 active stores
88,414 active stores
70,154 active stores
44,633 active stores
36,788 active stores
40,256 active stores
53,695 active stores
31,426 active stores
31,823 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 529403 | 24.04% |
| 2024 | 331435 | 15.05% |
| 2023 | 206275 | 9.37% |
| 2022 | 163746 | 7.44% |
| 2021 | 161649 | 7.34% |
| 2020 | 143086 | 6.50% |
| 2019 | 91366 | 4.15% |
| 2018 | 88414 | 4.01% |
| 2017 | 70154 | 3.19% |
| 2016 | 44633 | 2.03% |
| 2015 | 36788 | 1.67% |
| 2014 | 40256 | 1.83% |
| 2013 | 53695 | 2.44% |
| 2012 | 31426 | 1.43% |
| 2011 | 31823 | 1.45% |
| 2010 | 26190 | 1.19% |
| 2009 | 23582 | 1.07% |
| 2008 | 19102 | 0.87% |
| 2007 | 17566 | 0.80% |
| 2006 | 12097 | 0.55% |
| 2005 | 10528 | 0.48% |
| 2004 | 13487 | 0.61% |
| 2003 | 10793 | 0.49% |
| 2002 | 9888 | 0.45% |
| 2001 | 12062 | 0.55% |
| 2000 | 8720 | 0.40% |
| 1999 | 6097 | 0.28% |
| 1998 | 4141 | 0.19% |
| 1997 | 2189 | 0.10% |
| 1996 | 1294 | 0.06% |
| 1995 | 266 | 0.01% |
Geographic Distribution
United States leads with 17.8% (251,231 AI-verified stores) , followed by Russia (9.4%) and Brazil (8.0%) .
Base: 1,407,828 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
251,231 AI-verified stores
131,776 AI-verified stores
112,844 AI-verified stores
112,379 AI-verified stores
101,718 AI-verified stores
77,882 AI-verified stores
67,132 AI-verified stores
63,821 AI-verified stores
63,227 AI-verified stores
56,475 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 251231 | 17.85% |
| Russia | 131776 | 9.36% |
| Brazil | 112844 | 8.02% |
| Iran | 112379 | 7.98% |
| India | 101718 | 7.23% |
| United Kingdom | 77882 | 5.53% |
| Spain | 67132 | 4.77% |
| Turkey | 63821 | 4.53% |
| China | 63227 | 4.49% |
| France | 56475 | 4.01% |
| Argentina | 48526 | 3.45% |
| Italy | 42170 | 3.00% |
| Germany | 40588 | 2.88% |
| South Korea | 38416 | 2.73% |
| Poland | 36538 | 2.60% |
| Australia | 34811 | 2.47% |
| Canada | 33937 | 2.41% |
| Netherlands | 33802 | 2.40% |
| Japan | 33231 | 2.36% |
| Mexico | 27324 | 1.94% |
Featured Stores
Discover the strongest performers and newest entrants in Swiper's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce — Health & Beauty
Wix eCommerce — Vehicles & Parts
Shopify — Vehicles & Parts
Shopify — Pets & Pet Supplies
Nuvemshop
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3m | 100.00% |
| Emails | 2.0m | 60.61% |
| Phones | 701.8k | 21.44% |
| Ecommerce platform | 3.3m | 99.57% |
| Couriers | 402.8k | 12.31% |
| Payment Providers | 489.3k | 14.95% |
| Categories | 2.2m | 67.53% |
| Social Media | 2.1m | 65.06% |
Starter Package
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Maximize Your ROI
Use our detailed Swiper E-commerce Database to:
Gain actionable insights into 2.2m physical stores in Swiper.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Swiper online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Swiper E-commerce Database?
-
Our database covers over 2.2m Swiper physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 28.7% among stores with at least one detectable social profile (1,097,680 stores) , followed by Facebook (27.6%) and YouTube (10.3%) .
Base: 2,129,573 stores with any detectable social profile (65.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,097,680 stores
1,055,728 stores
393,845 stores
255,746 stores
237,729 stores
223,697 stores
201,545 stores
195,383 stores
161,014 stores
7,609 stores
Visual Distribution