Swiper Technology Adoption in E-commerce
Discover 1.7m verified e-commerce stores using Swiper. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.8m domains. 1.7m verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
1.7m verified active stores out of 2.8m detected · 59.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 47.3% of stores with physical delivery (751,466 stores) , followed by Shopify (12.7%) and Custom (12.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
751,466 stores
202,118 stores
196,360 stores
136,066 stores
103,182 stores
44,057 stores
39,659 stores
36,548 stores
29,715 stores
14,090 stores
Visual Distribution
751,466 stores
202,118 stores
196,360 stores
136,066 stores
103,182 stores
44,057 stores
39,659 stores
36,548 stores
29,715 stores
14,090 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 751466 | 47.32% |
| Shopify | 202118 | 12.73% |
| Custom | 196360 | 12.37% |
| Wix eCommerce | 136066 | 8.57% |
| Nuvemshop | 103182 | 6.50% |
| OpenCart | 44057 | 2.77% |
| Cafe24 | 39659 | 2.50% |
| 1C-Bitrix | 36548 | 2.30% |
| PrestaShop | 29715 | 1.87% |
| Tray | 14090 | 0.89% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 64.1% share of all Swiper e-commerce stores (1,697,954) , with Shopify at 8.5% and Custom at 7.4% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,697,954 stores
224,110 stores
196,360 stores
169,110 stores
104,547 stores
52,590 stores
45,325 stores
74,784 stores
32,533 stores
14,221 stores
Visual Distribution
1,697,954 stores
224,110 stores
196,360 stores
169,110 stores
104,547 stores
52,590 stores
45,325 stores
74,784 stores
32,533 stores
14,221 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 1697954 | 64.10% |
| Shopify | 224110 | 8.46% |
| Custom | 196360 | 7.41% |
| Wix eCommerce | 169110 | 6.38% |
| Nuvemshop | 104547 | 3.95% |
| OpenCart | 52590 | 1.99% |
| Cafe24 | 45325 | 1.71% |
| 1C-Bitrix | 74784 | 2.82% |
| PrestaShop | 32533 | 1.23% |
| Tray | 14221 | 0.54% |
Categories Distribution
Clothing & Accessories stores with 18.8% of all stores (273,601 stores) , followed by Health & Beauty (16.7%) and Food & Beverages (10.8%) .
Base: 1,457,123 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
273,601 stores
243,960 stores
157,144 stores
111,611 stores
93,527 stores
87,663 stores
79,683 stores
66,444 stores
59,539 stores
59,272 stores
Visual Distribution
273,601 stores
243,960 stores
157,144 stores
111,611 stores
93,527 stores
87,663 stores
79,683 stores
66,444 stores
59,539 stores
59,272 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 273601 | 18.78% |
| Health & Beauty | 243960 | 16.74% |
| Food & Beverages | 157144 | 10.78% |
| Home & Garden | 111611 | 7.66% |
| Sporting Goods & Outdoor Gear | 93527 | 6.42% |
| Electronics & Technology | 87663 | 6.02% |
| Tools & Hardware | 79683 | 5.47% |
| Jewelry & Watches | 66444 | 4.56% |
| Business & Industrial | 59539 | 4.09% |
| Arts & Entertainment | 59272 | 4.07% |
Payment Providers Distribution
PayPal stores with 25.2% among AI-verified physical stores (153,681 stores) , followed by MasterCard (13.4%) and Stripe Connect (9.5%) .
Base: 489,657 AI-verified physical stores with detectable payment providers (17.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
153,681 stores
81,511 stores
57,594 stores
57,424 stores
42,862 stores
36,666 stores
36,539 stores
35,028 stores
32,953 stores
27,288 stores
Visual Distribution
153,681 stores
81,511 stores
57,594 stores
57,424 stores
42,862 stores
36,666 stores
36,539 stores
35,028 stores
32,953 stores
27,288 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 153681 | 25.24% |
| MasterCard | 81511 | 13.38% |
| Stripe Connect | 57594 | 9.46% |
| American Express | 57424 | 9.43% |
| Boleto | 42862 | 7.04% |
| VISA | 36666 | 6.02% |
| Mercado Pago | 36539 | 6.00% |
| Apple Pay | 35028 | 5.75% |
| Klarna | 32953 | 5.41% |
| Google Pay | 27288 | 4.48% |
Shipping Carriers Distribution
DHL stores with 15.9% among AI-verified physical stores (60,418 stores) , followed by UPS (15.3%) and Correios (10.2%) .
Base: 364,258 AI-verified physical stores with detectable shipping carriers (13.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
60,418 stores
57,931 stores
38,620 stores
32,952 stores
32,715 stores
32,180 stores
22,698 stores
20,862 stores
18,138 stores
14,284 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 60418 | 15.94% |
| UPS | 57931 | 15.29% |
| Correios | 38620 | 10.19% |
| FedEx | 32952 | 8.70% |
| USPS | 32715 | 8.63% |
| DPD | 32180 | 8.49% |
| СДЭК | 22698 | 5.99% |
| GLS | 20862 | 5.51% |
| Почта России | 18138 | 4.79% |
| Estes | 14284 | 3.77% |
Store Launch Timeline
Over the past 12 months, 405,834 new stores were launched in Swiper , with the highest activity in 2026-05 (43,008 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
43,008 stores launched
40,870 stores launched
36,888 stores launched
29,867 stores launched
35,481 stores launched
34,971 stores launched
35,677 stores launched
34,680 stores launched
35,178 stores launched
32,121 stores launched
33,278 stores launched
13,815 stores launched
Monthly Trend
10.6% of last 12 months
10.1% of last 12 months
9.1% of last 12 months
7.4% of last 12 months
8.7% of last 12 months
8.6% of last 12 months
8.8% of last 12 months
8.5% of last 12 months
8.7% of last 12 months
7.9% of last 12 months
8.2% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 43008 | 10.60% |
| 2026-04 | 40870 | 10.07% |
| 2026-03 | 36888 | 9.09% |
| 2026-02 | 29867 | 7.36% |
| 2026-01 | 35481 | 8.74% |
| 2025-12 | 34971 | 8.62% |
| 2025-11 | 35677 | 8.79% |
| 2025-10 | 34680 | 8.55% |
| 2025-09 | 35178 | 8.67% |
| 2025-08 | 32121 | 7.91% |
| 2025-07 | 33278 | 8.20% |
| 2025-06 | 13815 | 3.40% |
Active Stores by Launch Year
Currently, 1,645,807 active stores in Swiper are tracked in our database , with the most stores launched in 2026 (189,019 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
189,019 active stores
335,854 active stores
196,188 active stores
130,820 active stores
106,552 active stores
111,753 active stores
104,672 active stores
66,358 active stores
65,089 active stores
52,403 active stores
30,238 active stores
25,534 active stores
27,044 active stores
35,370 active stores
21,224 active stores
Distribution by Launch Year
11.5% of tracked active stores
20.4% of tracked active stores
11.9% of tracked active stores
7.9% of tracked active stores
6.5% of tracked active stores
6.8% of tracked active stores
6.4% of tracked active stores
4.0% of tracked active stores
4.0% of tracked active stores
3.2% of tracked active stores
1.8% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 189019 | 11.48% |
| 2025 | 335854 | 20.41% |
| 2024 | 196188 | 11.92% |
| 2023 | 130820 | 7.95% |
| 2022 | 106552 | 6.47% |
| 2021 | 111753 | 6.79% |
| 2020 | 104672 | 6.36% |
| 2019 | 66358 | 4.03% |
| 2018 | 65089 | 3.95% |
| 2017 | 52403 | 3.18% |
| 2016 | 30238 | 1.84% |
| 2015 | 25534 | 1.55% |
| 2014 | 27044 | 1.64% |
| 2013 | 35370 | 2.15% |
| 2012 | 21224 | 1.29% |
Geographic Distribution
United States stores with 20.5% (226,719 AI-verified stores) , followed by Brazil (9.8%) and Russia (8.4%) .
Base: 1,108,492 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
226,719 AI-verified stores
108,661 AI-verified stores
92,562 AI-verified stores
87,759 AI-verified stores
65,520 AI-verified stores
58,239 AI-verified stores
50,338 AI-verified stores
45,373 AI-verified stores
44,862 AI-verified stores
43,498 AI-verified stores
Visual Distribution
226,719 AI-verified stores
108,661 AI-verified stores
92,562 AI-verified stores
87,759 AI-verified stores
65,520 AI-verified stores
58,239 AI-verified stores
50,338 AI-verified stores
45,373 AI-verified stores
44,862 AI-verified stores
43,498 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 226719 | 20.45% |
| Brazil | 108661 | 9.80% |
| Russia | 92562 | 8.35% |
| India | 87759 | 7.92% |
| United Kingdom | 65520 | 5.91% |
| Germany | 58239 | 5.25% |
| France | 50338 | 4.54% |
| Argentina | 45373 | 4.09% |
| Turkey | 44862 | 4.05% |
| South Korea | 43498 | 3.92% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Nuvemshop - Toys & Games
WooCommerce - Food & Beverages
Wix eCommerce - Health & Beauty
Nuvemshop - Gifts & Special Occasions
Wix eCommerce - Jewelry & Watches
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.8m | 100.00% |
| Emails | 1.6m | 59.52% |
| Phones | 1.3m | 46.25% |
| Ecommerce platform | 2.8m | 99.63% |
| Couriers | 364.3k | 13.17% |
| Payment Providers | 489.7k | 17.71% |
| Categories | 1.6m | 57.03% |
| Social Media | 1.9m | 68.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Swiper e-commerce landscape:
Analyze 1.7m verified e-commerce stores on Swiper - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Swiper e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Swiper e-commerce intelligence?
-
We track 1.7m verified Swiper e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 30.7% among stores with at least one detectable social profile (916,933 stores) , followed by Facebook (28.1%) and YouTube (10.2%) .
Base: 1,894,954 stores with any detectable social profile (68.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
916,933 stores
837,368 stores
303,504 stores
223,482 stores
157,291 stores
157,159 stores
144,268 stores
127,529 stores
111,781 stores
4,393 stores
Visual Distribution
916,933 stores
837,368 stores
303,504 stores
223,482 stores
157,291 stores
157,159 stores
144,268 stores
127,529 stores
111,781 stores
4,393 stores