SWFObject Technology Adoption in E-commerce
Discover 7.4k verified e-commerce stores using SWFObject. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.6k domains. 7.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.4k verified active stores out of 9.6k detected · 76.6% verification rate
E-commerce Platforms Distribution
Custom stores with 39.9% of stores with physical delivery (2,946 stores) , followed by OpenCart (35.9%) and WooCommerce (6.8%) .
Base: 7,384 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,946 stores
2,648 stores
505 stores
371 stores
207 stores
124 stores
107 stores
64 stores
52 stores
46 stores
Visual Distribution
2,946 stores
2,648 stores
505 stores
371 stores
207 stores
124 stores
107 stores
64 stores
52 stores
46 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2946 | 39.90% |
| OpenCart | 2648 | 35.86% |
| WooCommerce | 505 | 6.84% |
| VTEX | 371 | 5.02% |
| 1C-Bitrix | 207 | 2.80% |
| VirtueMart | 124 | 1.68% |
| PrestaShop | 107 | 1.45% |
| OpenCart, IamRetailer | 64 | 0.87% |
| IamRetailer, OpenCart | 52 | 0.70% |
| osCommerce | 46 | 0.62% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 30.6% share of detected SWFObject e-commerce signals (2,946) , with OpenCart at 29.7% and WooCommerce at 17.4% (June 2026) .
Base: 9,638 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,946 websites
2,859 websites
1,673 websites
407 websites
440 websites
249 websites
130 websites
65 websites
53 websites
87 websites
Visual Distribution
2,946 websites
2,859 websites
1,673 websites
407 websites
440 websites
249 websites
130 websites
65 websites
53 websites
87 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2946 | 30.57% |
| OpenCart | 2859 | 29.66% |
| WooCommerce | 1673 | 17.36% |
| VTEX | 407 | 4.22% |
| 1C-Bitrix | 440 | 4.57% |
| VirtueMart | 249 | 2.58% |
| PrestaShop | 130 | 1.35% |
| OpenCart, IamRetailer | 65 | 0.67% |
| IamRetailer, OpenCart | 53 | 0.55% |
| osCommerce | 87 | 0.90% |
Categories Distribution
Clothing & Accessories stores with 12.6% of all stores (932 stores) , followed by Electronics & Technology (8.7%) and Health & Beauty (8.2%) .
Base: 7,384 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
932 stores
644 stores
606 stores
592 stores
578 stores
528 stores
503 stores
497 stores
491 stores
280 stores
Visual Distribution
932 stores
644 stores
606 stores
592 stores
578 stores
528 stores
503 stores
497 stores
491 stores
280 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 932 | 12.62% |
| Electronics & Technology | 644 | 8.72% |
| Health & Beauty | 606 | 8.21% |
| Sporting Goods & Outdoor Gear | 592 | 8.02% |
| Home & Garden | 578 | 7.83% |
| Food & Beverages | 528 | 7.15% |
| Business & Industrial | 503 | 6.81% |
| Tools & Hardware | 497 | 6.73% |
| Vehicles & Parts | 491 | 6.65% |
| Arts & Entertainment | 280 | 3.79% |
Payment Providers Distribution
PayPal accounts for 21.9% of displayed detection occurrences (327 occurrences) , followed by MasterCard (19.6%) and VISA (13.8%) .
Base: 1,492 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
327 occurrences
293 occurrences
206 occurrences
204 occurrences
172 occurrences
88 occurrences
65 occurrences
53 occurrences
44 occurrences
40 occurrences
Visual Distribution
327 occurrences
293 occurrences
206 occurrences
204 occurrences
172 occurrences
88 occurrences
65 occurrences
53 occurrences
44 occurrences
40 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 327 | 21.92% |
| MasterCard | 293 | 19.64% |
| VISA | 206 | 13.81% |
| American Express | 204 | 13.67% |
| Boleto | 172 | 11.53% |
| Hipercard | 88 | 5.90% |
| JCB | 65 | 4.36% |
| Bolt | 53 | 3.55% |
| Stripe Connect | 44 | 2.95% |
| Mercado Pago | 40 | 2.68% |
Shipping Carriers Distribution
UPS accounts for 21.8% of displayed detection occurrences (271 occurrences) , followed by Correios (17.6%) and DHL (11.6%) .
Base: 1,245 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
271 occurrences
219 occurrences
144 occurrences
120 occurrences
97 occurrences
86 occurrences
81 occurrences
80 occurrences
76 occurrences
71 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 271 | 21.77% |
| Correios | 219 | 17.59% |
| DHL | 144 | 11.57% |
| DPD | 120 | 9.64% |
| Почта России | 97 | 7.79% |
| FedEx | 86 | 6.91% |
| USPS | 81 | 6.51% |
| Estes | 80 | 6.43% |
| GLS | 76 | 6.10% |
| СДЭК | 71 | 5.70% |
Store Launch Timeline
Over the past 12 months, 685 new stores were launched in SWFObject , with the highest activity in 2026-05 (46 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
46 stores launched
45 stores launched
40 stores launched
29 stores launched
102 stores launched
108 stores launched
104 stores launched
34 stores launched
68 stores launched
24 stores launched
68 stores launched
17 stores launched
Monthly Trend
6.7% of last 12 months
6.6% of last 12 months
5.8% of last 12 months
4.2% of last 12 months
14.9% of last 12 months
15.8% of last 12 months
15.2% of last 12 months
5.0% of last 12 months
9.9% of last 12 months
3.5% of last 12 months
9.9% of last 12 months
2.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 46 | 6.72% |
| 2026-04 | 45 | 6.57% |
| 2026-03 | 40 | 5.84% |
| 2026-02 | 29 | 4.23% |
| 2026-01 | 102 | 14.89% |
| 2025-12 | 108 | 15.77% |
| 2025-11 | 104 | 15.18% |
| 2025-10 | 34 | 4.96% |
| 2025-09 | 68 | 9.93% |
| 2025-08 | 24 | 3.50% |
| 2025-07 | 68 | 9.93% |
| 2025-06 | 17 | 2.48% |
Active Stores by Launch Year
Currently, 7,295 active stores in SWFObject are tracked in our database , with the most stores launched in 2026 (266 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
266 active stores
651 active stores
492 active stores
340 active stores
290 active stores
382 active stores
352 active stores
298 active stores
373 active stores
370 active stores
309 active stores
230 active stores
244 active stores
386 active stores
277 active stores
Distribution by Launch Year
3.6% of tracked active stores
8.9% of tracked active stores
6.7% of tracked active stores
4.7% of tracked active stores
4.0% of tracked active stores
5.2% of tracked active stores
4.8% of tracked active stores
4.1% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.2% of tracked active stores
3.2% of tracked active stores
3.3% of tracked active stores
5.3% of tracked active stores
3.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 266 | 3.65% |
| 2025 | 651 | 8.92% |
| 2024 | 492 | 6.74% |
| 2023 | 340 | 4.66% |
| 2022 | 290 | 3.98% |
| 2021 | 382 | 5.24% |
| 2020 | 352 | 4.83% |
| 2019 | 298 | 4.08% |
| 2018 | 373 | 5.11% |
| 2017 | 370 | 5.07% |
| 2016 | 309 | 4.24% |
| 2015 | 230 | 3.15% |
| 2014 | 244 | 3.34% |
| 2013 | 386 | 5.29% |
| 2012 | 277 | 3.80% |
Geographic Distribution
United States stores with 15.4% (1,140 active verified stores) , followed by Russia (13.1%) and Brazil (6.2%) .
Base: 7,384 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,140 active verified stores
967 active verified stores
456 active verified stores
415 active verified stores
331 active verified stores
231 active verified stores
197 active verified stores
191 active verified stores
175 active verified stores
163 active verified stores
Visual Distribution
1,140 active verified stores
967 active verified stores
456 active verified stores
415 active verified stores
331 active verified stores
231 active verified stores
197 active verified stores
191 active verified stores
175 active verified stores
163 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1140 | 15.44% |
| Russia | 967 | 13.10% |
| Brazil | 456 | 6.18% |
| Turkey | 415 | 5.62% |
| India | 331 | 4.48% |
| Greece | 231 | 3.13% |
| Ukraine | 197 | 2.67% |
| United Kingdom | 191 | 2.59% |
| Poland | 175 | 2.37% |
| Vietnam | 163 | 2.21% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Business & Industrial
Custom - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
VTEX
VTEX - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
OpenCart - Electronics & Technology
OpenCart - Electronics & Technology
OpenCart - Electronics & Technology
OpenCart - Sporting Goods & Outdoor Gear
Custom - Jewelry & Watches
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.6k | 100.00% |
| Emails | 4k | 41.21% |
| Phones | 5k | 51.40% |
| Ecommerce platform | 9.5k | 98.55% |
| Couriers | 1.4k | 14.56% |
| Payment Providers | 1.3k | 12.98% |
| Categories | 7k | 72.99% |
| Social Media | 5.6k | 57.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SWFObject e-commerce landscape:
Analyze 7.4k verified e-commerce stores on SWFObject - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SWFObject e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SWFObject e-commerce intelligence?
-
We track 7.4k verified SWFObject e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 39.2% of displayed detection occurrences (4,005 occurrences) , followed by Instagram (17.9%) and Twitter (13.5%) .
Base: 10,227 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,005 occurrences
1,830 occurrences
1,378 occurrences
1,176 occurrences
775 occurrences
532 occurrences
296 occurrences
148 occurrences
76 occurrences
11 occurrences
Visual Distribution
4,005 occurrences
1,830 occurrences
1,378 occurrences
1,176 occurrences
775 occurrences
532 occurrences
296 occurrences
148 occurrences
76 occurrences
11 occurrences