Stripe Technology Adoption in E-commerce
Discover 194.6k verified e-commerce stores using Stripe. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 403.1k domains. 194.6k verified as active stores with physical delivery.
· · Next full refresh: April 2026
194.6k verified active stores out of 403.1k detected · 48.3% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 74.0% of stores with physical delivery (143,644 stores) , followed by Big Cartel (9.8%) and Fourthwall (9.7%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
143,644 stores
19,064 stores
18,787 stores
9,331 stores
661 stores
490 stores
420 stores
385 stores
268 stores
231 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 143644 | 74.02% |
| Big Cartel | 19064 | 9.82% |
| Fourthwall | 18787 | 9.68% |
| Custom | 9331 | 4.81% |
| Volusion | 661 | 0.34% |
| Magento | 490 | 0.25% |
| Rain | 420 | 0.22% |
| PrestaShop | 385 | 0.20% |
| Shopify | 268 | 0.14% |
| Salesforce Commerce Cloud | 231 | 0.12% |
| EasyDigitalDownloads | 177 | 0.09% |
| EasyDigitalDownloads, WooCommerce | 165 | 0.09% |
| OpenCart | 165 | 0.09% |
| WooCommerce, EasyDigitalDownloads | 162 | 0.08% |
| nopCommerce | 113 | 0.06% |
All Stores Distribution
WooCommerce holds 84.3% share of all Stripe e-commerce stores (336,045) , with Big Cartel at 5.4% and Fourthwall at 5.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
336,045 stores
21,706 stores
19,749 stores
9,331 stores
682 stores
583 stores
1,122 stores
424 stores
756 stores
253 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 336045 | 84.28% |
| Big Cartel | 21706 | 5.44% |
| Fourthwall | 19749 | 4.95% |
| Custom | 9331 | 2.34% |
| Volusion | 682 | 0.17% |
| Magento | 583 | 0.15% |
| Rain | 1122 | 0.28% |
| PrestaShop | 424 | 0.11% |
| Shopify | 756 | 0.19% |
| Salesforce Commerce Cloud | 253 | 0.06% |
| EasyDigitalDownloads | 5641 | 1.41% |
| EasyDigitalDownloads, WooCommerce | 974 | 0.24% |
| OpenCart | 242 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 1089 | 0.27% |
| nopCommerce | 122 | 0.03% |
Categories Distribution
Clothing & Accessories leads with 27.6% of all stores (38,330 stores) , followed by Health & Beauty (15.7%) and Food & Beverages (11.8%) .
Base: 138,828 AI-verified stores with physical delivery and detected product categories (71.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
38,330 stores
21,782 stores
16,380 stores
11,587 stores
7,762 stores
7,210 stores
6,365 stores
6,181 stores
4,906 stores
3,757 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 38330 | 27.61% |
| Health & Beauty | 21782 | 15.69% |
| Food & Beverages | 16380 | 11.80% |
| Arts & Entertainment | 11587 | 8.35% |
| Jewelry & Watches | 7762 | 5.59% |
| Home & Garden | 7210 | 5.19% |
| Electronics & Technology | 6365 | 4.58% |
| Gifts & Special Occasions | 6181 | 4.45% |
| Furniture & Home Decor | 4906 | 3.53% |
| Vehicles & Parts | 3757 | 2.71% |
| Sporting Goods & Outdoor Gear | 3499 | 2.52% |
| Books & Media | 3295 | 2.37% |
| Pets & Pet Supplies | 2919 | 2.10% |
| Tools & Hardware | 2484 | 1.79% |
| Business & Industrial | 2371 | 1.71% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (52,539 stores) , followed by Stripe Connect (12.9%) and Apple Pay (11.1%) .
Base: 118,985 AI-verified physical stores with detectable payment providers (29.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52,539 stores
27,652 stores
23,795 stores
22,464 stores
22,073 stores
18,485 stores
17,243 stores
12,624 stores
5,412 stores
3,795 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52539 | 24.53% |
| Stripe Connect | 27652 | 12.91% |
| Apple Pay | 23795 | 11.11% |
| Google Pay | 22464 | 10.49% |
| Klarna | 22073 | 10.31% |
| MasterCard | 18485 | 8.63% |
| AfterPay | 17243 | 8.05% |
| American Express | 12624 | 5.90% |
| Giropay | 5412 | 2.53% |
| VISA | 3795 | 1.77% |
| JCB | 2578 | 1.20% |
| Bolt | 1867 | 0.87% |
| Bancontact | 1322 | 0.62% |
| Amazon Pay | 1288 | 0.60% |
| SEPA | 1009 | 0.47% |
Shipping Carriers Distribution
DHL leads with 18.0% among AI-verified physical stores (12,542 stores) , followed by UPS (13.7%) and USPS (13.2%) .
Base: 59,474 AI-verified physical stores with detectable shipping carriers (14.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
12,542 stores
9,545 stores
9,210 stores
8,584 stores
5,928 stores
5,285 stores
4,007 stores
3,068 stores
2,908 stores
2,313 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 12542 | 18.01% |
| UPS | 9545 | 13.71% |
| USPS | 9210 | 13.23% |
| DPD | 8584 | 12.33% |
| FedEx | 5928 | 8.51% |
| Royal Mail | 5285 | 7.59% |
| Colissimo | 4007 | 5.76% |
| GLS | 3068 | 4.41% |
| La Poste | 2908 | 4.18% |
| Australia Post | 2313 | 3.32% |
| Mondial Relay | 1914 | 2.75% |
| Correos | 1220 | 1.75% |
| TNT | 1200 | 1.72% |
| Canada Post | 957 | 1.37% |
| Chronopost | 945 | 1.36% |
Store Launch Timeline
Over the past 12 months, 36,209 new stores were launched in Stripe , with the highest activity in 2026-02 (2,242 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,242 stores launched
2,893 stores launched
2,868 stores launched
3,241 stores launched
3,208 stores launched
3,497 stores launched
3,297 stores launched
3,291 stores launched
3,062 stores launched
3,004 stores launched
3,024 stores launched
2,582 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 2242 | 6.19% |
| 2026-01 | 2893 | 7.99% |
| 2025-12 | 2868 | 7.92% |
| 2025-11 | 3241 | 8.95% |
| 2025-10 | 3208 | 8.86% |
| 2025-09 | 3497 | 9.66% |
| 2025-08 | 3297 | 9.11% |
| 2025-07 | 3291 | 9.09% |
| 2025-06 | 3062 | 8.46% |
| 2025-05 | 3004 | 8.30% |
| 2025-04 | 3024 | 8.35% |
| 2025-03 | 2582 | 7.13% |
Active Stores by Launch Year
Currently, 189,865 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (5,152 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
5,152 active stores
35,926 active stores
24,737 active stores
15,645 active stores
12,947 active stores
14,313 active stores
15,288 active stores
9,282 active stores
9,510 active stores
7,702 active stores
4,448 active stores
3,902 active stores
3,702 active stores
4,661 active stores
2,832 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 5152 | 2.71% |
| 2025 | 35926 | 18.92% |
| 2024 | 24737 | 13.03% |
| 2023 | 15645 | 8.24% |
| 2022 | 12947 | 6.82% |
| 2021 | 14313 | 7.54% |
| 2020 | 15288 | 8.05% |
| 2019 | 9282 | 4.89% |
| 2018 | 9510 | 5.01% |
| 2017 | 7702 | 4.06% |
| 2016 | 4448 | 2.34% |
| 2015 | 3902 | 2.06% |
| 2014 | 3702 | 1.95% |
| 2013 | 4661 | 2.45% |
| 2012 | 2832 | 1.49% |
| 2011 | 2843 | 1.50% |
| 2010 | 2340 | 1.23% |
| 2009 | 2020 | 1.06% |
| 2008 | 1745 | 0.92% |
| 2007 | 1623 | 0.85% |
| 2006 | 1147 | 0.60% |
| 2005 | 1010 | 0.53% |
| 2004 | 1360 | 0.72% |
| 2003 | 1048 | 0.55% |
| 2002 | 941 | 0.50% |
| 2001 | 1101 | 0.58% |
| 2000 | 1001 | 0.53% |
| 1999 | 740 | 0.39% |
| 1998 | 486 | 0.26% |
| 1997 | 230 | 0.12% |
| 1996 | 151 | 0.08% |
| 1995 | 32 | 0.02% |
Geographic Distribution
United States leads with 36.2% (56,071 AI-verified stores) , followed by United Kingdom (12.4%) and France (9.8%) .
Base: 155,088 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
56,071 AI-verified stores
19,294 AI-verified stores
15,161 AI-verified stores
10,205 AI-verified stores
8,758 AI-verified stores
8,660 AI-verified stores
7,392 AI-verified stores
5,818 AI-verified stores
2,954 AI-verified stores
2,738 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 56071 | 36.15% |
| United Kingdom | 19294 | 12.44% |
| France | 15161 | 9.78% |
| Germany | 10205 | 6.58% |
| Australia | 8758 | 5.65% |
| Italy | 8660 | 5.58% |
| Spain | 7392 | 4.77% |
| Canada | 5818 | 3.75% |
| Ireland | 2954 | 1.90% |
| Mexico | 2738 | 1.77% |
| Japan | 2709 | 1.75% |
| Switzerland | 2271 | 1.46% |
| New Zealand | 2249 | 1.45% |
| Austria | 1886 | 1.22% |
| Netherlands | 1684 | 1.09% |
| United Arab Emirates | 1676 | 1.08% |
| Poland | 1529 | 0.99% |
| Sweden | 1380 | 0.89% |
| Romania | 1349 | 0.87% |
| India | 1304 | 0.84% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Clothing & Accessories
Salesforce Commerce Cloud - Toys & Games
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Sporting Goods & Outdoor Gear
Fourthwall - Electronics & Technology
WooCommerce
WooCommerce
Fourthwall
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 403.1k | 100.00% |
| Emails | 235.6k | 58.44% |
| Phones | 78.5k | 19.48% |
| Ecommerce platform | 402.4k | 99.83% |
| Couriers | 59.5k | 14.76% |
| Payment Providers | 119.0k | 29.52% |
| Categories | 157.6k | 39.10% |
| Social Media | 285.1k | 70.74% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stripe e-commerce landscape:
Analyze 194.6k verified e-commerce stores on Stripe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stripe e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stripe e-commerce intelligence?
-
We track 194.6k verified Stripe e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 31.7% among stores with at least one detectable social profile (113,572 stores) , followed by Facebook (28.5%) and YouTube (10.2%) .
Base: 285,111 stores with any detectable social profile (70.7% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
113,572 stores
102,037 stores
36,472 stores
24,728 stores
23,813 stores
16,493 stores
14,979 stores
14,538 stores
6,344 stores
4,860 stores
Visual Distribution