Stripe Technology Adoption in E-commerce
Discover 193.4k verified e-commerce stores using Stripe. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 375.2k domains. 193.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
193.4k verified active stores out of 375.2k detected · 51.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 75.3% of stores with physical delivery (145,537 stores) , followed by Custom (14.9%) and Big Cartel (7.7%) .
Base: 193,373 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
145,537 stores
28,757 stores
14,920 stores
669 stores
647 stores
438 stores
433 stores
388 stores
229 stores
194 stores
Visual Distribution
145,537 stores
28,757 stores
14,920 stores
669 stores
647 stores
438 stores
433 stores
388 stores
229 stores
194 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 145537 | 75.26% |
| Custom | 28757 | 14.87% |
| Big Cartel | 14920 | 7.72% |
| Rain | 669 | 0.35% |
| Volusion | 647 | 0.33% |
| Magento | 438 | 0.23% |
| SightGlass (Shopper) E-commerce Platform | 433 | 0.22% |
| PrestaShop | 388 | 0.20% |
| Shopify | 229 | 0.12% |
| Salesforce Commerce Cloud | 194 | 0.10% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 86.2% share of detected Stripe e-commerce signals (323,366) , with Custom at 7.7% and Big Cartel at 4.2% (June 2026) .
Base: 375,213 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
323,366 websites
28,757 websites
15,934 websites
1,027 websites
683 websites
530 websites
484 websites
416 websites
594 websites
217 websites
Visual Distribution
323,366 websites
28,757 websites
15,934 websites
1,027 websites
683 websites
530 websites
484 websites
416 websites
594 websites
217 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 323366 | 86.18% |
| Custom | 28757 | 7.66% |
| Big Cartel | 15934 | 4.25% |
| Rain | 1027 | 0.27% |
| Volusion | 683 | 0.18% |
| Magento | 530 | 0.14% |
| SightGlass (Shopper) E-commerce Platform | 484 | 0.13% |
| PrestaShop | 416 | 0.11% |
| Shopify | 594 | 0.16% |
| Salesforce Commerce Cloud | 217 | 0.06% |
Categories Distribution
Clothing & Accessories stores with 14.0% of all stores (27,095 stores) , followed by Health & Beauty (12.0%) and Food & Beverages (10.7%) .
Base: 193,373 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
27,095 stores
23,184 stores
20,652 stores
18,000 stores
17,693 stores
16,738 stores
8,427 stores
7,205 stores
6,339 stores
4,900 stores
Visual Distribution
27,095 stores
23,184 stores
20,652 stores
18,000 stores
17,693 stores
16,738 stores
8,427 stores
7,205 stores
6,339 stores
4,900 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 27095 | 14.01% |
| Health & Beauty | 23184 | 11.99% |
| Food & Beverages | 20652 | 10.68% |
| Toys & Games | 18000 | 9.31% |
| Sporting Goods & Outdoor Gear | 17693 | 9.15% |
| Arts & Entertainment | 16738 | 8.66% |
| Home & Garden | 8427 | 4.36% |
| Gifts & Special Occasions | 7205 | 3.73% |
| Jewelry & Watches | 6339 | 3.28% |
| Business & Industrial | 4900 | 2.53% |
Payment Providers Distribution
PayPal accounts for 24.1% of displayed detection occurrences (52,933 occurrences) , followed by Stripe Connect (13.5%) and Apple Pay (13.4%) .
Base: 219,340 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52,933 occurrences
29,532 occurrences
29,484 occurrences
28,206 occurrences
22,181 occurrences
17,422 occurrences
17,107 occurrences
12,833 occurrences
5,846 occurrences
3,796 occurrences
Visual Distribution
52,933 occurrences
29,532 occurrences
29,484 occurrences
28,206 occurrences
22,181 occurrences
17,422 occurrences
17,107 occurrences
12,833 occurrences
5,846 occurrences
3,796 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 52933 | 24.13% |
| Stripe Connect | 29532 | 13.46% |
| Apple Pay | 29484 | 13.44% |
| Google Pay | 28206 | 12.86% |
| Klarna | 22181 | 10.11% |
| American Express | 17422 | 7.94% |
| AfterPay | 17107 | 7.80% |
| MasterCard | 12833 | 5.85% |
| Giropay | 5846 | 2.67% |
| VISA | 3796 | 1.73% |
Shipping Carriers Distribution
DHL accounts for 20.2% of displayed detection occurrences (13,086 occurrences) , followed by USPS (15.1%) and UPS (14.2%) .
Base: 64,910 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
13,086 occurrences
9,782 occurrences
9,242 occurrences
9,036 occurrences
6,372 occurrences
5,243 occurrences
3,962 occurrences
3,147 occurrences
2,790 occurrences
2,250 occurrences
Visual Distribution
13,086 occurrences
9,782 occurrences
9,242 occurrences
9,036 occurrences
6,372 occurrences
5,243 occurrences
3,962 occurrences
3,147 occurrences
2,790 occurrences
2,250 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 13086 | 20.16% |
| USPS | 9782 | 15.07% |
| UPS | 9242 | 14.24% |
| DPD | 9036 | 13.92% |
| FedEx | 6372 | 9.82% |
| Royal Mail | 5243 | 8.08% |
| Colissimo | 3962 | 6.10% |
| GLS | 3147 | 4.85% |
| La Poste | 2790 | 4.30% |
| Australia Post | 2250 | 3.47% |
Store Launch Timeline
Over the past 12 months, 31,993 new stores were launched in Stripe , with the highest activity in 2026-05 (2,362 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2,362 stores launched
2,563 stores launched
2,731 stores launched
2,280 stores launched
2,845 stores launched
2,721 stores launched
2,986 stores launched
3,018 stores launched
3,149 stores launched
2,960 stores launched
3,077 stores launched
1,301 stores launched
Monthly Trend
7.4% of last 12 months
8.0% of last 12 months
8.5% of last 12 months
7.1% of last 12 months
8.9% of last 12 months
8.5% of last 12 months
9.3% of last 12 months
9.4% of last 12 months
9.8% of last 12 months
9.3% of last 12 months
9.6% of last 12 months
4.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2362 | 7.38% |
| 2026-04 | 2563 | 8.01% |
| 2026-03 | 2731 | 8.54% |
| 2026-02 | 2280 | 7.13% |
| 2026-01 | 2845 | 8.89% |
| 2025-12 | 2721 | 8.50% |
| 2025-11 | 2986 | 9.33% |
| 2025-10 | 3018 | 9.43% |
| 2025-09 | 3149 | 9.84% |
| 2025-08 | 2960 | 9.25% |
| 2025-07 | 3077 | 9.62% |
| 2025-06 | 1301 | 4.07% |
Active Stores by Launch Year
Currently, 189,589 active stores in Stripe are tracked in our database , with the most stores launched in 2026 (12,943 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12,943 active stores
31,584 active stores
23,050 active stores
15,012 active stores
12,652 active stores
13,827 active stores
14,584 active stores
9,081 active stores
9,472 active stores
7,633 active stores
4,371 active stores
3,816 active stores
3,683 active stores
4,609 active stores
2,832 active stores
Distribution by Launch Year
6.8% of tracked active stores
16.7% of tracked active stores
12.2% of tracked active stores
7.9% of tracked active stores
6.7% of tracked active stores
7.3% of tracked active stores
7.7% of tracked active stores
4.8% of tracked active stores
5.0% of tracked active stores
4.0% of tracked active stores
2.3% of tracked active stores
2.0% of tracked active stores
1.9% of tracked active stores
2.4% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12943 | 6.83% |
| 2025 | 31584 | 16.66% |
| 2024 | 23050 | 12.16% |
| 2023 | 15012 | 7.92% |
| 2022 | 12652 | 6.67% |
| 2021 | 13827 | 7.29% |
| 2020 | 14584 | 7.69% |
| 2019 | 9081 | 4.79% |
| 2018 | 9472 | 5.00% |
| 2017 | 7633 | 4.03% |
| 2016 | 4371 | 2.31% |
| 2015 | 3816 | 2.01% |
| 2014 | 3683 | 1.94% |
| 2013 | 4609 | 2.43% |
| 2012 | 2832 | 1.49% |
Geographic Distribution
United States stores with 26.8% (51,818 active verified stores) , followed by United Kingdom (9.8%) and France (8.1%) .
Base: 193,373 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
51,818 active verified stores
19,021 active verified stores
15,694 active verified stores
10,221 active verified stores
9,165 active verified stores
8,847 active verified stores
8,326 active verified stores
5,780 active verified stores
2,824 active verified stores
2,801 active verified stores
Visual Distribution
51,818 active verified stores
19,021 active verified stores
15,694 active verified stores
10,221 active verified stores
9,165 active verified stores
8,847 active verified stores
8,326 active verified stores
5,780 active verified stores
2,824 active verified stores
2,801 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 51818 | 26.80% |
| United Kingdom | 19021 | 9.84% |
| France | 15694 | 8.12% |
| Germany | 10221 | 5.29% |
| Italy | 9165 | 4.74% |
| Australia | 8847 | 4.58% |
| Spain | 8326 | 4.31% |
| Canada | 5780 | 2.99% |
| Ireland | 2824 | 1.46% |
| Mexico | 2801 | 1.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Toys & Games
Custom - Toys & Games
Custom - Toys & Games
WooCommerce - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 375.2k | 100.00% |
| Emails | 225k | 59.97% |
| Phones | 132.4k | 35.30% |
| Ecommerce platform | 374.1k | 99.71% |
| Couriers | 59.6k | 15.88% |
| Payment Providers | 118.2k | 31.49% |
| Categories | 186.9k | 49.80% |
| Social Media | 269.8k | 71.91% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Stripe e-commerce landscape:
Analyze 193.4k verified e-commerce stores on Stripe - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Stripe e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Stripe e-commerce intelligence?
-
We track 193.4k verified Stripe e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.1% of displayed detection occurrences (114,383 occurrences) , followed by Facebook (29.0%) and YouTube (10.0%) .
Base: 356,528 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
114,383 occurrences
103,306 occurrences
35,515 occurrences
24,527 occurrences
22,424 occurrences
16,821 occurrences
14,469 occurrences
14,448 occurrences
5,985 occurrences
4,650 occurrences
Visual Distribution
114,383 occurrences
103,306 occurrences
35,515 occurrences
24,527 occurrences
22,424 occurrences
16,821 occurrences
14,469 occurrences
14,448 occurrences
5,985 occurrences
4,650 occurrences