Storyblok Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using Storyblok. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 1.4k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.4k verified active stores out of 1.7k detected · 82.7% verification rate
E-commerce Platforms Distribution
Custom leads with 77.0% of stores with physical delivery (1,054 stores) , followed by Magento (10.7%) and Shopify (6.4%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,054 stores
147 stores
87 stores
22 stores
19 stores
11 stores
11 stores
7 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1054 | 77.05% |
| Magento | 147 | 10.75% |
| Shopify | 87 | 6.36% |
| Centra | 22 | 1.61% |
| Spryker | 19 | 1.39% |
| PrestaShop | 11 | 0.80% |
| WooCommerce | 11 | 0.80% |
| BigCommerce | 7 | 0.51% |
| ABOUT YOU Commerce Suite | 3 | 0.22% |
| Spryker, Magento | 2 | 0.15% |
| JTL Shop | 1 | 0.07% |
| Squarespace Commerce | 1 | 0.07% |
| Spree | 1 | 0.07% |
| Sylius | 1 | 0.07% |
| Snipcart | 1 | 0.07% |
All Stores Distribution
Custom holds 69.3% share of all Storyblok e-commerce stores (1,054) , with Magento at 11.7% and Shopify at 9.0% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,054 stores
178 stores
137 stores
22 stores
21 stores
18 stores
19 stores
59 stores
3 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1054 | 69.30% |
| Magento | 178 | 11.70% |
| Shopify | 137 | 9.01% |
| Centra | 22 | 1.45% |
| Spryker | 21 | 1.38% |
| PrestaShop | 18 | 1.18% |
| WooCommerce | 19 | 1.25% |
| BigCommerce | 59 | 3.88% |
| ABOUT YOU Commerce Suite | 3 | 0.20% |
| Spryker, Magento | 2 | 0.13% |
| JTL Shop | 1 | 0.07% |
| Squarespace Commerce | 1 | 0.07% |
| Spree | 1 | 0.07% |
| Sylius | 1 | 0.07% |
| Snipcart | 4 | 0.26% |
Categories Distribution
Clothing & Accessories leads with 38.7% of all stores (450 stores) , followed by Health & Beauty (18.1%) and Home & Garden (7.1%) .
Base: 1,163 AI-verified stores with physical delivery and detected product categories (84.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
450 stores
211 stores
82 stores
71 stores
48 stores
46 stores
40 stores
39 stores
35 stores
34 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 450 | 38.69% |
| Health & Beauty | 211 | 18.14% |
| Home & Garden | 82 | 7.05% |
| Furniture & Home Decor | 71 | 6.10% |
| Baby & Toddler | 48 | 4.13% |
| Vehicles & Parts | 46 | 3.96% |
| Food & Beverages | 40 | 3.44% |
| Electronics & Technology | 39 | 3.35% |
| Tools & Hardware | 35 | 3.01% |
| Sporting Goods & Outdoor Gear | 34 | 2.92% |
| Business & Industrial | 28 | 2.41% |
| Arts & Entertainment | 26 | 2.24% |
| Gifts & Special Occasions | 24 | 2.06% |
| Toys & Games | 15 | 1.29% |
| Jewelry & Watches | 14 | 1.20% |
Payment Providers Distribution
Klarna leads with 18.8% among AI-verified physical stores (259 stores) , followed by PayPal (18.4%) and MasterCard (10.0%) .
Base: 544 AI-verified physical stores with detectable payment providers (32.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
259 stores
253 stores
137 stores
124 stores
111 stores
100 stores
92 stores
58 stores
52 stores
52 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 259 | 18.84% |
| PayPal | 253 | 18.40% |
| MasterCard | 137 | 9.96% |
| American Express | 124 | 9.02% |
| Adyen | 111 | 8.07% |
| VISA | 100 | 7.27% |
| Apple Pay | 92 | 6.69% |
| Bancontact | 58 | 4.22% |
| Stripe Connect | 52 | 3.78% |
| Google Pay | 52 | 3.78% |
| SEPA | 49 | 3.56% |
| Giropay | 26 | 1.89% |
| iDEAL | 24 | 1.75% |
| Amazon Pay | 19 | 1.38% |
| Amazon Payments | 19 | 1.38% |
Shipping Carriers Distribution
DHL leads with 28.3% among AI-verified physical stores (301 stores) , followed by DPD (16.4%) and Hermes (13.3%) .
Base: 563 AI-verified physical stores with detectable shipping carriers (33.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 301 | 28.29% |
| DPD | 175 | 16.45% |
| Hermes | 142 | 13.35% |
| UPS | 108 | 10.15% |
| PostNord | 59 | 5.55% |
| Deutsche Post | 46 | 4.32% |
| GLS | 46 | 4.32% |
| FedEx | 38 | 3.57% |
| USPS | 28 | 2.63% |
| Colissimo | 28 | 2.63% |
| Budbee | 22 | 2.07% |
| Chronopost | 20 | 1.88% |
| PostNL | 19 | 1.79% |
| Royal Mail | 16 | 1.50% |
| La Poste | 16 | 1.50% |
Store Launch Timeline
Over the past 12 months, 154 new stores were launched in Storyblok , with the highest activity in 2026-02 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
10 stores launched
9 stores launched
19 stores launched
38 stores launched
18 stores launched
10 stores launched
9 stores launched
12 stores launched
14 stores launched
5 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 5 | 3.25% |
| 2026-01 | 10 | 6.49% |
| 2025-12 | 9 | 5.84% |
| 2025-11 | 19 | 12.34% |
| 2025-10 | 38 | 24.68% |
| 2025-09 | 18 | 11.69% |
| 2025-08 | 10 | 6.49% |
| 2025-07 | 9 | 5.84% |
| 2025-06 | 12 | 7.79% |
| 2025-05 | 14 | 9.09% |
| 2025-04 | 5 | 3.25% |
| 2025-03 | 5 | 3.25% |
Active Stores by Launch Year
Currently, 1,356 active stores in Storyblok are tracked in our database , with the most stores launched in 2026 (15 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
15 active stores
153 active stores
88 active stores
106 active stores
64 active stores
64 active stores
52 active stores
50 active stores
82 active stores
79 active stores
34 active stores
26 active stores
45 active stores
57 active stores
38 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 15 | 1.11% |
| 2025 | 153 | 11.28% |
| 2024 | 88 | 6.49% |
| 2023 | 106 | 7.82% |
| 2022 | 64 | 4.72% |
| 2021 | 64 | 4.72% |
| 2020 | 52 | 3.83% |
| 2019 | 50 | 3.69% |
| 2018 | 82 | 6.05% |
| 2017 | 79 | 5.83% |
| 2016 | 34 | 2.51% |
| 2015 | 26 | 1.92% |
| 2014 | 45 | 3.32% |
| 2013 | 57 | 4.20% |
| 2012 | 38 | 2.80% |
| 2011 | 31 | 2.29% |
| 2010 | 45 | 3.32% |
| 2009 | 30 | 2.21% |
| 2008 | 31 | 2.29% |
| 2007 | 21 | 1.55% |
| 2006 | 21 | 1.55% |
| 2005 | 26 | 1.92% |
| 2004 | 25 | 1.84% |
| 2003 | 18 | 1.33% |
| 2002 | 22 | 1.62% |
| 2001 | 35 | 2.58% |
| 2000 | 27 | 1.99% |
| 1999 | 23 | 1.70% |
| 1998 | 19 | 1.40% |
| 1997 | 16 | 1.18% |
| 1996 | 9 | 0.66% |
| 1995 | 4 | 0.29% |
Geographic Distribution
Germany leads with 25.0% (300 AI-verified stores) , followed by Netherlands (11.8%) and United Kingdom (10.0%) .
Base: 1,200 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
300 AI-verified stores
141 AI-verified stores
120 AI-verified stores
118 AI-verified stores
89 AI-verified stores
85 AI-verified stores
54 AI-verified stores
41 AI-verified stores
38 AI-verified stores
37 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 300 | 25.00% |
| Netherlands | 141 | 11.75% |
| United Kingdom | 120 | 10.00% |
| Sweden | 118 | 9.83% |
| United States | 89 | 7.42% |
| France | 85 | 7.08% |
| Switzerland | 54 | 4.50% |
| Austria | 41 | 3.42% |
| Norway | 38 | 3.17% |
| Belgium | 37 | 3.08% |
| Denmark | 26 | 2.17% |
| Italy | 26 | 2.17% |
| Finland | 25 | 2.08% |
| Spain | 22 | 1.83% |
| Poland | 19 | 1.58% |
| Ireland | 15 | 1.25% |
| Australia | 14 | 1.17% |
| Canada | 13 | 1.08% |
| New Zealand | 10 | 0.83% |
| Russia | 7 | 0.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Constructor
Custom - Clothing & Accessories
Custom
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Magento - Food & Beverages
Custom - Vehicles & Parts
Custom - Clothing & Accessories
Shopify - Food & Beverages
Shopify - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 742.0 | 44.70% |
| Phones | 758.0 | 45.66% |
| Ecommerce platform | 1.5k | 92.53% |
| Couriers | 563.0 | 33.92% |
| Payment Providers | 544.0 | 32.77% |
| Categories | 1.2k | 74.40% |
| Social Media | 1.4k | 83.49% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Storyblok e-commerce landscape:
Analyze 1.4k verified e-commerce stores on Storyblok - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Storyblok e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Storyblok e-commerce intelligence?
-
We track 1.4k verified Storyblok e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 27.7% among stores with at least one detectable social profile (1,057 stores) , followed by Instagram (27.7%) and YouTube (14.7%) .
Base: 1,386 stores with any detectable social profile (83.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,057 stores
1,056 stores
562 stores
398 stores
357 stores
173 stores
134 stores
64 stores
14 stores
2 stores
Visual Distribution