Storyblok Technology Adoption in E-commerce
Discover 1.4k verified e-commerce stores using Storyblok. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.6k domains. 1.4k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.4k verified active stores out of 1.6k detected · 86.2% verification rate
E-commerce Platforms Distribution
Custom stores with 79.5% of stores with physical delivery (1,119 stores) , followed by Magento (10.3%) and Shopify (7.0%) .
Base: 1,408 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,119 stores
145 stores
98 stores
11 stores
10 stores
7 stores
6 stores
1 stores
1 stores
1 stores
Visual Distribution
1,119 stores
145 stores
98 stores
11 stores
10 stores
7 stores
6 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1119 | 79.47% |
| Magento | 145 | 10.30% |
| Shopify | 98 | 6.96% |
| PrestaShop | 11 | 0.78% |
| OnCartX | 10 | 0.71% |
| WooCommerce | 7 | 0.50% |
| BigCommerce | 6 | 0.43% |
| OpenCart | 1 | 0.07% |
| JTL Shop | 1 | 0.07% |
| Salesforce Commerce Cloud | 1 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 68.5% share of detected Storyblok e-commerce signals (1,119) , with Magento at 11.0% and Shopify at 8.8% (June 2026) .
Base: 1,634 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,119 websites
180 websites
143 websites
18 websites
13 websites
19 websites
12 websites
1 websites
1 websites
1 websites
Visual Distribution
1,119 websites
180 websites
143 websites
18 websites
13 websites
19 websites
12 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1119 | 68.48% |
| Magento | 180 | 11.02% |
| Shopify | 143 | 8.75% |
| PrestaShop | 18 | 1.10% |
| OnCartX | 13 | 0.80% |
| WooCommerce | 19 | 1.16% |
| BigCommerce | 12 | 0.73% |
| OpenCart | 1 | 0.06% |
| JTL Shop | 1 | 0.06% |
| Salesforce Commerce Cloud | 1 | 0.06% |
Categories Distribution
Clothing & Accessories stores with 32.2% of all stores (453 stores) , followed by Health & Beauty (12.4%) and Home & Garden (7.0%) .
Base: 1,408 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
453 stores
174 stores
99 stores
98 stores
73 stores
69 stores
66 stores
58 stores
52 stores
40 stores
Visual Distribution
453 stores
174 stores
99 stores
98 stores
73 stores
69 stores
66 stores
58 stores
52 stores
40 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 453 | 32.17% |
| Health & Beauty | 174 | 12.36% |
| Home & Garden | 99 | 7.03% |
| Sporting Goods & Outdoor Gear | 98 | 6.96% |
| Business & Industrial | 73 | 5.18% |
| Arts & Entertainment | 69 | 4.90% |
| Furniture & Home Decor | 66 | 4.69% |
| Baby & Toddler | 58 | 4.12% |
| Tools & Hardware | 52 | 3.69% |
| Toys & Games | 40 | 2.84% |
Payment Providers Distribution
Klarna accounts for 20.9% of displayed detection occurrences (270 occurrences) , followed by PayPal (20.9%) and MasterCard (10.0%) .
Base: 1,289 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
270 occurrences
270 occurrences
129 occurrences
120 occurrences
111 occurrences
106 occurrences
105 occurrences
71 occurrences
59 occurrences
48 occurrences
Visual Distribution
270 occurrences
270 occurrences
129 occurrences
120 occurrences
111 occurrences
106 occurrences
105 occurrences
71 occurrences
59 occurrences
48 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Klarna | 270 | 20.95% |
| PayPal | 270 | 20.95% |
| MasterCard | 129 | 10.01% |
| American Express | 120 | 9.31% |
| Adyen | 111 | 8.61% |
| Apple Pay | 106 | 8.22% |
| VISA | 105 | 8.15% |
| Google Pay | 71 | 5.51% |
| Bancontact | 59 | 4.58% |
| Stripe Connect | 48 | 3.72% |
Shipping Carriers Distribution
DHL accounts for 32.2% of displayed detection occurrences (312 occurrences) , followed by DPD (17.3%) and Hermes (14.3%) .
Base: 969 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
312 occurrences
168 occurrences
139 occurrences
117 occurrences
57 occurrences
50 occurrences
44 occurrences
39 occurrences
22 occurrences
21 occurrences
Visual Distribution
312 occurrences
168 occurrences
139 occurrences
117 occurrences
57 occurrences
50 occurrences
44 occurrences
39 occurrences
22 occurrences
21 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 312 | 32.20% |
| DPD | 168 | 17.34% |
| Hermes | 139 | 14.34% |
| UPS | 117 | 12.07% |
| PostNord | 57 | 5.88% |
| GLS | 50 | 5.16% |
| Deutsche Post | 44 | 4.54% |
| FedEx | 39 | 4.02% |
| Chronopost | 22 | 2.27% |
| Colissimo | 21 | 2.17% |
Store Launch Timeline
Over the past 12 months, 144 new stores were launched in Storyblok , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
9 stores launched
19 stores launched
8 stores launched
7 stores launched
9 stores launched
19 stores launched
31 stores launched
16 stores launched
5 stores launched
7 stores launched
3 stores launched
Monthly Trend
7.6% of last 12 months
6.3% of last 12 months
13.2% of last 12 months
5.6% of last 12 months
4.9% of last 12 months
6.3% of last 12 months
13.2% of last 12 months
21.5% of last 12 months
11.1% of last 12 months
3.5% of last 12 months
4.9% of last 12 months
2.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 7.64% |
| 2026-04 | 9 | 6.25% |
| 2026-03 | 19 | 13.19% |
| 2026-02 | 8 | 5.56% |
| 2026-01 | 7 | 4.86% |
| 2025-12 | 9 | 6.25% |
| 2025-11 | 19 | 13.19% |
| 2025-10 | 31 | 21.53% |
| 2025-09 | 16 | 11.11% |
| 2025-08 | 5 | 3.47% |
| 2025-07 | 7 | 4.86% |
| 2025-06 | 3 | 2.08% |
Active Stores by Launch Year
Currently, 1,394 active stores in Storyblok are tracked in our database , with the most stores launched in 2026 (55 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
55 active stores
127 active stores
73 active stores
88 active stores
62 active stores
67 active stores
51 active stores
50 active stores
87 active stores
80 active stores
37 active stores
30 active stores
49 active stores
62 active stores
52 active stores
Distribution by Launch Year
3.9% of tracked active stores
9.1% of tracked active stores
5.2% of tracked active stores
6.3% of tracked active stores
4.4% of tracked active stores
4.8% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
6.2% of tracked active stores
5.7% of tracked active stores
2.7% of tracked active stores
2.2% of tracked active stores
3.5% of tracked active stores
4.4% of tracked active stores
3.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 55 | 3.95% |
| 2025 | 127 | 9.11% |
| 2024 | 73 | 5.24% |
| 2023 | 88 | 6.31% |
| 2022 | 62 | 4.45% |
| 2021 | 67 | 4.81% |
| 2020 | 51 | 3.66% |
| 2019 | 50 | 3.59% |
| 2018 | 87 | 6.24% |
| 2017 | 80 | 5.74% |
| 2016 | 37 | 2.65% |
| 2015 | 30 | 2.15% |
| 2014 | 49 | 3.52% |
| 2013 | 62 | 4.45% |
| 2012 | 52 | 3.73% |
Geographic Distribution
Germany stores with 20.7% (292 active verified stores) , followed by Netherlands (11.6%) and Sweden (10.6%) .
Base: 1,408 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
292 active verified stores
164 active verified stores
149 active verified stores
102 active verified stores
81 active verified stores
77 active verified stores
59 active verified stores
47 active verified stores
42 active verified stores
41 active verified stores
Visual Distribution
292 active verified stores
164 active verified stores
149 active verified stores
102 active verified stores
81 active verified stores
77 active verified stores
59 active verified stores
47 active verified stores
42 active verified stores
41 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 292 | 20.74% |
| Netherlands | 164 | 11.65% |
| Sweden | 149 | 10.58% |
| United Kingdom | 102 | 7.24% |
| France | 81 | 5.75% |
| United States | 77 | 5.47% |
| Switzerland | 59 | 4.19% |
| Belgium | 47 | 3.34% |
| Austria | 42 | 2.98% |
| Norway | 41 | 2.91% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 759 | 46.45% |
| Phones | 1.1k | 64.63% |
| Ecommerce platform | 1.5k | 93.21% |
| Couriers | 552 | 33.78% |
| Payment Providers | 532 | 32.56% |
| Categories | 1.4k | 83.97% |
| Social Media | 1.4k | 82.68% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Storyblok e-commerce landscape:
Analyze 1.4k verified e-commerce stores on Storyblok - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Storyblok e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Storyblok e-commerce intelligence?
-
We track 1.4k verified Storyblok e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 27.1% of displayed detection occurrences (1,096 occurrences) , followed by Instagram (26.8%) and YouTube (14.1%) .
Base: 4,039 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,096 occurrences
1,083 occurrences
571 occurrences
429 occurrences
397 occurrences
232 occurrences
135 occurrences
75 occurrences
18 occurrences
3 occurrences
Visual Distribution
1,096 occurrences
1,083 occurrences
571 occurrences
429 occurrences
397 occurrences
232 occurrences
135 occurrences
75 occurrences
18 occurrences
3 occurrences