Storyblok Technology Adoption in E-commerce
Discover 1.3k e-commerce stores using Storyblok. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 80.5% of stores with physical delivery (1,060 stores) , followed by Magento (9.0%) and Shopify (6.0%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,060 stores
118 stores
79 stores
14 stores
12 stores
11 stores
8 stores
4 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1060 | 80.49% |
| Magento | 118 | 8.96% |
| Shopify | 79 | 6.00% |
| WooCommerce | 14 | 1.06% |
| Centra | 12 | 0.91% |
| PrestaShop | 11 | 0.84% |
| BigCommerce | 8 | 0.61% |
| Spryker | 4 | 0.30% |
| ABOUT YOU Commerce Suite | 3 | 0.23% |
| OpenCart | 2 | 0.15% |
| Snipcart | 2 | 0.15% |
| Constructor | 1 | 0.08% |
| JTL Shop | 1 | 0.08% |
| SAP Commerce Cloud, BigCommerce | 1 | 0.08% |
| OXID eShop Enterprise Edition | 1 | 0.08% |
All Stores Distribution
Custom holds 73.0% share of all Storyblok e-commerce stores (1,060) , with Magento at 9.6% and Shopify at 8.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
1,060 stores
140 stores
116 stores
25 stores
13 stores
14 stores
60 stores
9 stores
3 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1060 | 72.95% |
| Magento | 140 | 9.64% |
| Shopify | 116 | 7.98% |
| WooCommerce | 25 | 1.72% |
| Centra | 13 | 0.89% |
| PrestaShop | 14 | 0.96% |
| BigCommerce | 60 | 4.13% |
| Spryker | 9 | 0.62% |
| ABOUT YOU Commerce Suite | 3 | 0.21% |
| OpenCart | 2 | 0.14% |
| Snipcart | 5 | 0.34% |
| Constructor | 1 | 0.07% |
| JTL Shop | 3 | 0.21% |
| SAP Commerce Cloud, BigCommerce | 1 | 0.07% |
| OXID eShop Enterprise Edition | 1 | 0.07% |
Categories Distribution
Clothing & Accessories leads with 32.5% of all stores (370 stores) , followed by Health & Beauty (16.6%) and Vehicles & Parts (7.2%) .
Top 10 Categories
370 stores
189 stores
82 stores
77 stores
62 stores
53 stores
51 stores
45 stores
43 stores
42 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 370 | 32.54% |
| Health & Beauty | 189 | 16.62% |
| Vehicles & Parts | 82 | 7.21% |
| Electronics & Technology | 77 | 6.77% |
| Home & Garden | 62 | 5.45% |
| Food & Beverages | 53 | 4.66% |
| Furniture & Home Decor | 51 | 4.49% |
| Tools & Hardware | 45 | 3.96% |
| Sporting Goods & Outdoor Gear | 43 | 3.78% |
| Baby & Toddler | 42 | 3.69% |
| Business & Industrial | 33 | 2.90% |
| Gifts & Special Occasions | 29 | 2.55% |
| Arts & Entertainment | 26 | 2.29% |
| Pets & Pet Supplies | 18 | 1.58% |
| Jewelry & Watches | 17 | 1.50% |
Payment Providers Distribution
Klarna leads with 19.5% among AI-verified physical stores (259 stores) , followed by PayPal (18.0%) and MasterCard (9.6%) .
Base: 655 AI-verified physical stores with detectable payment providers (40.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
259 stores
239 stores
128 stores
122 stores
102 stores
97 stores
90 stores
65 stores
55 stores
46 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 259 | 19.50% |
| PayPal | 239 | 18.00% |
| MasterCard | 128 | 9.64% |
| American Express | 122 | 9.19% |
| Apple Pay | 102 | 7.68% |
| VISA | 97 | 7.30% |
| Adyen | 90 | 6.78% |
| Stripe Connect | 65 | 4.89% |
| Google Pay | 55 | 4.14% |
| Bancontact | 46 | 3.46% |
| SEPA | 28 | 2.11% |
| Amazon Payments | 25 | 1.88% |
| iDEAL | 25 | 1.88% |
| Amazon Pay | 24 | 1.81% |
| Swish | 23 | 1.73% |
Shipping Carriers Distribution
DHL leads with 28.1% among AI-verified physical stores (233 stores) , followed by UPS (12.7%) and DPD (10.6%) .
Base: 551 AI-verified physical stores with detectable shipping carriers (34.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 233 | 28.11% |
| UPS | 105 | 12.67% |
| DPD | 88 | 10.62% |
| PostNord | 64 | 7.72% |
| Hermes | 60 | 7.24% |
| FedEx | 46 | 5.55% |
| GLS | 42 | 5.07% |
| PostNL | 29 | 3.50% |
| Royal Mail | 29 | 3.50% |
| Colissimo | 27 | 3.26% |
| Chronopost | 26 | 3.14% |
| Deutsche Post | 25 | 3.02% |
| La Poste | 19 | 2.29% |
| Schenker | 18 | 2.17% |
| USPS | 18 | 2.17% |
Store Launch Timeline
Over the past 12 months, 167 new stores were launched in Storyblok , with the highest activity in 2025-11 (18 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
18 stores launched
22 stores launched
30 stores launched
11 stores launched
7 stores launched
15 stores launched
15 stores launched
9 stores launched
9 stores launched
6 stores launched
11 stores launched
14 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 18 | 10.78% |
| 2025-10 | 22 | 13.17% |
| 2025-09 | 30 | 17.96% |
| 2025-08 | 11 | 6.59% |
| 2025-07 | 7 | 4.19% |
| 2025-06 | 15 | 8.98% |
| 2025-05 | 15 | 8.98% |
| 2025-04 | 9 | 5.39% |
| 2025-03 | 9 | 5.39% |
| 2025-02 | 6 | 3.59% |
| 2025-01 | 11 | 6.59% |
| 2024-12 | 14 | 8.38% |
Active Stores by Launch Year
Currently, 1,311 active stores in Storyblok are tracked in our database , with the most stores launched in 2025 (153 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
153 active stores
114 active stores
93 active stores
65 active stores
64 active stores
54 active stores
46 active stores
63 active stores
69 active stores
30 active stores
31 active stores
41 active stores
52 active stores
40 active stores
27 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 153 | 11.67% |
| 2024 | 114 | 8.70% |
| 2023 | 93 | 7.09% |
| 2022 | 65 | 4.96% |
| 2021 | 64 | 4.88% |
| 2020 | 54 | 4.12% |
| 2019 | 46 | 3.51% |
| 2018 | 63 | 4.81% |
| 2017 | 69 | 5.26% |
| 2016 | 30 | 2.29% |
| 2015 | 31 | 2.36% |
| 2014 | 41 | 3.13% |
| 2013 | 52 | 3.97% |
| 2012 | 40 | 3.05% |
| 2011 | 27 | 2.06% |
| 2010 | 34 | 2.59% |
| 2009 | 29 | 2.21% |
| 2008 | 24 | 1.83% |
| 2007 | 26 | 1.98% |
| 2006 | 24 | 1.83% |
| 2005 | 27 | 2.06% |
| 2004 | 34 | 2.59% |
| 2003 | 18 | 1.37% |
| 2002 | 22 | 1.68% |
| 2001 | 33 | 2.52% |
| 2000 | 27 | 2.06% |
| 1999 | 24 | 1.83% |
| 1998 | 17 | 1.30% |
| 1997 | 13 | 0.99% |
| 1996 | 14 | 1.07% |
| 1995 | 3 | 0.23% |
Geographic Distribution
Germany leads with 14.1% (149 AI-verified stores) , followed by Sweden (13.4%) and Netherlands (12.7%) .
Base: 1,056 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
149 AI-verified stores
141 AI-verified stores
134 AI-verified stores
112 AI-verified stores
94 AI-verified stores
83 AI-verified stores
43 AI-verified stores
37 AI-verified stores
36 AI-verified stores
30 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 149 | 14.11% |
| Sweden | 141 | 13.35% |
| Netherlands | 134 | 12.69% |
| United Kingdom | 112 | 10.61% |
| France | 94 | 8.90% |
| United States | 83 | 7.86% |
| Belgium | 43 | 4.07% |
| Norway | 37 | 3.50% |
| Switzerland | 36 | 3.41% |
| Spain | 30 | 2.84% |
| Italy | 29 | 2.75% |
| Ukraine | 28 | 2.65% |
| Poland | 24 | 2.27% |
| Denmark | 24 | 2.27% |
| Austria | 20 | 1.89% |
| Finland | 19 | 1.80% |
| Canada | 17 | 1.61% |
| Australia | 14 | 1.33% |
| Ireland | 11 | 1.04% |
| New Zealand | 11 | 1.04% |
Featured Stores
Discover the strongest performers and newest entrants in Storyblok's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom — Clothing & Accessories
Magento — Furniture & Home Decor
BigCommerce — Health & Beauty
Custom
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.6k | 100.00% |
| Emails | 816.0 | 50.31% |
| Phones | 704.0 | 43.40% |
| Ecommerce platform | 1.5k | 90.63% |
| Couriers | 551.0 | 33.97% |
| Payment Providers | 655.0 | 40.38% |
| Categories | 1.3k | 81.38% |
| Social Media | 1.3k | 82.61% |
Starter Package
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Get instant access to our database
- Immediate data access
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Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
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Maximize Your ROI
Use our detailed Storyblok E-commerce Database to:
Gain actionable insights into 1.3k physical stores in Storyblok.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Storyblok online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Storyblok E-commerce Database?
-
Our database covers over 1.3k Storyblok physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.4% among stores with at least one detectable social profile (1,000 stores) , followed by Facebook (26.9%) and YouTube (14.9%) .
Base: 1,340 stores with any detectable social profile (82.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,000 stores
981 stores
543 stores
405 stores
364 stores
136 stores
132 stores
64 stores
25 stores
3 stores
Visual Distribution