Storyblok Technology Adoption in E-commerce
Discover 1.3k e-commerce stores using Storyblok. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
Custom leads with 77.2% of stores with physical delivery (962 stores) , followed by Magento (10.0%) and Shopify (7.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
962 stores
124 stores
93 stores
16 stores
14 stores
11 stores
9 stores
7 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 962 | 77.21% |
| Magento | 124 | 9.95% |
| Shopify | 93 | 7.46% |
| Centra | 16 | 1.28% |
| WooCommerce | 14 | 1.12% |
| PrestaShop | 11 | 0.88% |
| BigCommerce | 9 | 0.72% |
| Spryker | 7 | 0.56% |
| ABOUT YOU Commerce Suite | 3 | 0.24% |
| JTL Shop | 2 | 0.16% |
| Spryker, Magento | 1 | 0.08% |
| Spree | 1 | 0.08% |
| Constructor | 1 | 0.08% |
| Squarespace Commerce | 1 | 0.08% |
| Shopware | 1 | 0.08% |
All Stores Distribution
Custom holds 71.3% share of all Storyblok e-commerce stores (962) , with Magento at 10.3% and Shopify at 8.6% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
962 stores
139 stores
116 stores
16 stores
24 stores
13 stores
58 stores
9 stores
3 stores
3 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 962 | 71.31% |
| Magento | 139 | 10.30% |
| Shopify | 116 | 8.60% |
| Centra | 16 | 1.19% |
| WooCommerce | 24 | 1.78% |
| PrestaShop | 13 | 0.96% |
| BigCommerce | 58 | 4.30% |
| Spryker | 9 | 0.67% |
| ABOUT YOU Commerce Suite | 3 | 0.22% |
| JTL Shop | 3 | 0.22% |
| Spryker, Magento | 1 | 0.07% |
| Spree | 1 | 0.07% |
| Constructor | 1 | 0.07% |
| Squarespace Commerce | 1 | 0.07% |
| Shopware | 2 | 0.15% |
Categories Distribution
Clothing & Accessories leads with 37.6% of all stores (374 stores) , followed by Health & Beauty (16.6%) and Home & Garden (6.6%) .
Top 10 Categories
374 stores
165 stores
66 stores
46 stores
45 stores
43 stores
42 stores
37 stores
35 stores
30 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 374 | 37.63% |
| Health & Beauty | 165 | 16.60% |
| Home & Garden | 66 | 6.64% |
| Furniture & Home Decor | 46 | 4.63% |
| Baby & Toddler | 45 | 4.53% |
| Electronics & Technology | 43 | 4.33% |
| Sporting Goods & Outdoor Gear | 42 | 4.23% |
| Food & Beverages | 37 | 3.72% |
| Vehicles & Parts | 35 | 3.52% |
| Business & Industrial | 30 | 3.02% |
| Gifts & Special Occasions | 30 | 3.02% |
| Tools & Hardware | 27 | 2.72% |
| Arts & Entertainment | 24 | 2.41% |
| Pets & Pet Supplies | 15 | 1.51% |
| Jewelry & Watches | 15 | 1.51% |
Payment Providers Distribution
Klarna leads with 19.9% among AI-verified physical stores (297 stores) , followed by PayPal (19.1%) and American Express (9.3%) .
Base: 668 AI-verified physical stores with detectable payment providers (45.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
297 stores
285 stores
139 stores
138 stores
111 stores
101 stores
99 stores
62 stores
55 stores
53 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| Klarna | 297 | 19.88% |
| PayPal | 285 | 19.08% |
| American Express | 139 | 9.30% |
| MasterCard | 138 | 9.24% |
| Apple Pay | 111 | 7.43% |
| VISA | 101 | 6.76% |
| Adyen | 99 | 6.63% |
| Stripe Connect | 62 | 4.15% |
| Bancontact | 55 | 3.68% |
| Google Pay | 53 | 3.55% |
| SEPA | 48 | 3.21% |
| Amazon Pay | 29 | 1.94% |
| Amazon Payments | 29 | 1.94% |
| Swish | 25 | 1.67% |
| Giropay | 23 | 1.54% |
Shipping Carriers Distribution
DHL leads with 29.3% among AI-verified physical stores (319 stores) , followed by DPD (15.0%) and Hermes (12.7%) .
Base: 599 AI-verified physical stores with detectable shipping carriers (40.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
319 stores
163 stores
138 stores
106 stores
65 stores
50 stores
47 stores
37 stores
28 stores
27 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DHL | 319 | 29.32% |
| DPD | 163 | 14.98% |
| Hermes | 138 | 12.68% |
| UPS | 106 | 9.74% |
| PostNord | 65 | 5.97% |
| GLS | 50 | 4.60% |
| FedEx | 47 | 4.32% |
| Deutsche Post | 37 | 3.40% |
| Colissimo | 28 | 2.57% |
| Chronopost | 27 | 2.48% |
| Royal Mail | 26 | 2.39% |
| PostNL | 26 | 2.39% |
| La Poste | 20 | 1.84% |
| Schenker | 20 | 1.84% |
| Budbee | 16 | 1.47% |
Store Launch Timeline
Over the past 12 months, 122 new stores were launched in Storyblok , with the highest activity in 2025-12 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
15 stores launched
12 stores launched
24 stores launched
14 stores launched
4 stores launched
10 stores launched
12 stores launched
10 stores launched
10 stores launched
4 stores launched
3 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 4 | 3.28% |
| 2025-11 | 15 | 12.30% |
| 2025-10 | 12 | 9.84% |
| 2025-09 | 24 | 19.67% |
| 2025-08 | 14 | 11.48% |
| 2025-07 | 4 | 3.28% |
| 2025-06 | 10 | 8.20% |
| 2025-05 | 12 | 9.84% |
| 2025-04 | 10 | 8.20% |
| 2025-03 | 10 | 8.20% |
| 2025-02 | 4 | 3.28% |
| 2025-01 | 3 | 2.46% |
Active Stores by Launch Year
Currently, 1,246 active stores in Storyblok are tracked in our database , with the most stores launched in 2025 (126 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
126 active stores
86 active stores
108 active stores
60 active stores
56 active stores
51 active stores
48 active stores
75 active stores
68 active stores
28 active stores
21 active stores
48 active stores
48 active stores
38 active stores
29 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 126 | 10.11% |
| 2024 | 86 | 6.90% |
| 2023 | 108 | 8.67% |
| 2022 | 60 | 4.82% |
| 2021 | 56 | 4.49% |
| 2020 | 51 | 4.09% |
| 2019 | 48 | 3.85% |
| 2018 | 75 | 6.02% |
| 2017 | 68 | 5.46% |
| 2016 | 28 | 2.25% |
| 2015 | 21 | 1.69% |
| 2014 | 48 | 3.85% |
| 2013 | 48 | 3.85% |
| 2012 | 38 | 3.05% |
| 2011 | 29 | 2.33% |
| 2010 | 47 | 3.77% |
| 2009 | 33 | 2.65% |
| 2008 | 24 | 1.93% |
| 2007 | 21 | 1.69% |
| 2006 | 18 | 1.44% |
| 2005 | 25 | 2.01% |
| 2004 | 28 | 2.25% |
| 2003 | 15 | 1.20% |
| 2002 | 22 | 1.77% |
| 2001 | 38 | 3.05% |
| 2000 | 25 | 2.01% |
| 1999 | 22 | 1.77% |
| 1998 | 16 | 1.28% |
| 1997 | 11 | 0.88% |
| 1996 | 9 | 0.72% |
| 1995 | 2 | 0.16% |
Geographic Distribution
Germany leads with 24.3% (260 AI-verified stores) , followed by Netherlands (11.9%) and Sweden (11.9%) .
Base: 1,068 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
260 AI-verified stores
127 AI-verified stores
127 AI-verified stores
90 AI-verified stores
78 AI-verified stores
67 AI-verified stores
44 AI-verified stores
38 AI-verified stores
35 AI-verified stores
35 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 260 | 24.34% |
| Netherlands | 127 | 11.89% |
| Sweden | 127 | 11.89% |
| United Kingdom | 90 | 8.43% |
| France | 78 | 7.30% |
| United States | 67 | 6.27% |
| Switzerland | 44 | 4.12% |
| Norway | 38 | 3.56% |
| Belgium | 35 | 3.28% |
| Austria | 35 | 3.28% |
| Denmark | 30 | 2.81% |
| Italy | 24 | 2.25% |
| Finland | 23 | 2.15% |
| Canada | 16 | 1.50% |
| Poland | 16 | 1.50% |
| Spain | 16 | 1.50% |
| Australia | 13 | 1.22% |
| Ireland | 11 | 1.03% |
| New Zealand | 10 | 0.94% |
| Czechia | 8 | 0.75% |
Featured Stores
Discover the strongest performers and newest entrants in Storyblok's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom - Home & Garden
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Magento - Health & Beauty
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.5k | 100.00% |
| Emails | 791.0 | 53.30% |
| Phones | 693.0 | 46.70% |
| Ecommerce platform | 1.4k | 91.98% |
| Couriers | 599.0 | 40.36% |
| Payment Providers | 668.0 | 45.01% |
| Categories | 1.1k | 76.89% |
| Social Media | 1.2k | 83.22% |
Starter Package
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Maximize Your ROI
Use our detailed Storyblok E-commerce Database to:
Gain actionable insights into 1.3k physical stores in Storyblok.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Storyblok online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the Storyblok E-commerce Database?
-
Our database covers over 1.3k Storyblok physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 27.8% among stores with at least one detectable social profile (972 stores) , followed by Facebook (27.1%) and YouTube (14.3%) .
Base: 1,235 stores with any detectable social profile (83.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
972 stores
948 stores
502 stores
404 stores
332 stores
157 stores
108 stores
60 stores
14 stores
4 stores
Visual Distribution