SiteOrigin Vantage Technology Adoption in E-commerce
Discover 1.3k verified e-commerce stores using SiteOrigin Vantage. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.3k domains. 1.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.3k verified active stores out of 3.3k detected · 39.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 92.9% of stores with physical delivery (1,224 stores) , followed by Custom (6.8%) and Welcart (0.2%) .
Base: 1,317 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,224 stores
90 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
1,224 stores
90 stores
2 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1224 | 92.94% |
| Custom | 90 | 6.83% |
| Welcart | 2 | 0.15% |
| Dutchie | 1 | 0.08% |
| Magento | 0 | 0.00% |
| Qonnex | 0 | 0.00% |
| Mağazan Olsun | 0 | 0.00% |
| BigCommerce | 0 | 0.00% |
| Ordercall | 0 | 0.00% |
| Accesso | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 96.1% share of detected SiteOrigin Vantage e-commerce signals (3,206) , with Custom at 2.7% and Welcart at 0.1% (June 2026) .
Base: 3,337 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,206 websites
90 websites
3 websites
1 websites
10 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
3,206 websites
90 websites
3 websites
1 websites
10 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 3206 | 96.07% |
| Custom | 90 | 2.70% |
| Welcart | 3 | 0.09% |
| Dutchie | 1 | 0.03% |
| Magento | 10 | 0.30% |
| Qonnex | 1 | 0.03% |
| Mağazan Olsun | 1 | 0.03% |
| BigCommerce | 1 | 0.03% |
| Ordercall | 1 | 0.03% |
| Accesso | 1 | 0.03% |
Categories Distribution
Sporting Goods & Outdoor Gear stores with 10.9% of all stores (143 stores) , followed by Clothing & Accessories (9.6%) and Health & Beauty (8.4%) .
Base: 1,317 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
143 stores
126 stores
111 stores
103 stores
101 stores
79 stores
74 stores
66 stores
61 stores
59 stores
Visual Distribution
143 stores
126 stores
111 stores
103 stores
101 stores
79 stores
74 stores
66 stores
61 stores
59 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Sporting Goods & Outdoor Gear | 143 | 10.86% |
| Clothing & Accessories | 126 | 9.57% |
| Health & Beauty | 111 | 8.43% |
| Food & Beverages | 103 | 7.82% |
| Arts & Entertainment | 101 | 7.67% |
| Business & Industrial | 79 | 6.00% |
| Home & Garden | 74 | 5.62% |
| Toys & Games | 66 | 5.01% |
| Tools & Hardware | 61 | 4.63% |
| Vehicles & Parts | 59 | 4.48% |
Payment Providers Distribution
PayPal accounts for 39.9% of displayed detection occurrences (169 occurrences) , followed by Klarna (11.3%) and MasterCard (10.6%) .
Base: 424 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
169 occurrences
48 occurrences
45 occurrences
42 occurrences
32 occurrences
28 occurrences
24 occurrences
21 occurrences
8 occurrences
7 occurrences
Visual Distribution
169 occurrences
48 occurrences
45 occurrences
42 occurrences
32 occurrences
28 occurrences
24 occurrences
21 occurrences
8 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 169 | 39.86% |
| Klarna | 48 | 11.32% |
| MasterCard | 45 | 10.61% |
| Stripe Connect | 42 | 9.91% |
| Amazon Payments | 32 | 7.55% |
| VISA | 28 | 6.60% |
| Bolt | 24 | 5.66% |
| American Express | 21 | 4.95% |
| Bancontact | 8 | 1.89% |
| Google Pay | 7 | 1.65% |
Shipping Carriers Distribution
USPS accounts for 29.1% of displayed detection occurrences (91 occurrences) , followed by UPS (13.7%) and FedEx (12.5%) .
Base: 313 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
91 occurrences
43 occurrences
39 occurrences
36 occurrences
33 occurrences
20 occurrences
14 occurrences
13 occurrences
12 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 91 | 29.07% |
| UPS | 43 | 13.74% |
| FedEx | 39 | 12.46% |
| DHL | 36 | 11.50% |
| 4PX | 33 | 10.54% |
| GLS | 20 | 6.39% |
| DPD | 14 | 4.47% |
| СДЭК | 13 | 4.15% |
| Почта России | 12 | 3.83% |
| PostNL | 12 | 3.83% |
Store Launch Timeline
Over the past 12 months, 117 new stores were launched in SiteOrigin Vantage , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
8 stores launched
2 stores launched
2 stores launched
4 stores launched
6 stores launched
10 stores launched
17 stores launched
15 stores launched
14 stores launched
28 stores launched
9 stores launched
Monthly Trend
1.7% of last 12 months
6.8% of last 12 months
1.7% of last 12 months
1.7% of last 12 months
3.4% of last 12 months
5.1% of last 12 months
8.5% of last 12 months
14.5% of last 12 months
12.8% of last 12 months
12.0% of last 12 months
23.9% of last 12 months
7.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 1.71% |
| 2026-04 | 8 | 6.84% |
| 2026-03 | 2 | 1.71% |
| 2026-02 | 2 | 1.71% |
| 2026-01 | 4 | 3.42% |
| 2025-12 | 6 | 5.13% |
| 2025-11 | 10 | 8.55% |
| 2025-10 | 17 | 14.53% |
| 2025-09 | 15 | 12.82% |
| 2025-08 | 14 | 11.97% |
| 2025-07 | 28 | 23.93% |
| 2025-06 | 9 | 7.69% |
Active Stores by Launch Year
Currently, 1,298 active stores in SiteOrigin Vantage are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
143 active stores
55 active stores
54 active stores
47 active stores
61 active stores
101 active stores
68 active stores
129 active stores
135 active stores
71 active stores
55 active stores
44 active stores
59 active stores
23 active stores
Distribution by Launch Year
1.4% of tracked active stores
11.0% of tracked active stores
4.2% of tracked active stores
4.2% of tracked active stores
3.6% of tracked active stores
4.7% of tracked active stores
7.8% of tracked active stores
5.2% of tracked active stores
9.9% of tracked active stores
10.4% of tracked active stores
5.5% of tracked active stores
4.2% of tracked active stores
3.4% of tracked active stores
4.5% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 1.39% |
| 2025 | 143 | 11.02% |
| 2024 | 55 | 4.24% |
| 2023 | 54 | 4.16% |
| 2022 | 47 | 3.62% |
| 2021 | 61 | 4.70% |
| 2020 | 101 | 7.78% |
| 2019 | 68 | 5.24% |
| 2018 | 129 | 9.94% |
| 2017 | 135 | 10.40% |
| 2016 | 71 | 5.47% |
| 2015 | 55 | 4.24% |
| 2014 | 44 | 3.39% |
| 2013 | 59 | 4.55% |
| 2012 | 23 | 1.77% |
Geographic Distribution
United States stores with 20.3% (267 active verified stores) , followed by Germany (7.8%) and Russia (6.1%) .
Base: 1,317 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
267 active verified stores
103 active verified stores
80 active verified stores
79 active verified stores
66 active verified stores
65 active verified stores
45 active verified stores
38 active verified stores
38 active verified stores
37 active verified stores
Visual Distribution
267 active verified stores
103 active verified stores
80 active verified stores
79 active verified stores
66 active verified stores
65 active verified stores
45 active verified stores
38 active verified stores
38 active verified stores
37 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 267 | 20.27% |
| Germany | 103 | 7.82% |
| Russia | 80 | 6.07% |
| United Kingdom | 79 | 6.00% |
| Canada | 66 | 5.01% |
| Netherlands | 65 | 4.94% |
| Australia | 45 | 3.42% |
| Spain | 38 | 2.89% |
| Vietnam | 38 | 2.89% |
| Italy | 37 | 2.81% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
WooCommerce - Tools & Hardware
WooCommerce
Welcart
WooCommerce - Furniture & Home Decor
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Arts & Entertainment
WooCommerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.3k | 100.00% |
| Emails | 1.7k | 52.23% |
| Phones | 1.3k | 37.79% |
| Ecommerce platform | 3.3k | 99.43% |
| Couriers | 405 | 12.14% |
| Payment Providers | 518 | 15.52% |
| Categories | 1.3k | 38.36% |
| Social Media | 1.6k | 46.93% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SiteOrigin Vantage e-commerce landscape:
Analyze 1.3k verified e-commerce stores on SiteOrigin Vantage - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SiteOrigin Vantage e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SiteOrigin Vantage e-commerce intelligence?
-
We track 1.3k verified SiteOrigin Vantage e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.2% of displayed detection occurrences (471 occurrences) , followed by Instagram (25.6%) and YouTube (12.1%) .
Base: 1,267 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
471 occurrences
324 occurrences
153 occurrences
122 occurrences
59 occurrences
52 occurrences
37 occurrences
28 occurrences
16 occurrences
5 occurrences
Visual Distribution
471 occurrences
324 occurrences
153 occurrences
122 occurrences
59 occurrences
52 occurrences
37 occurrences
28 occurrences
16 occurrences
5 occurrences