SEOmatic Technology Adoption in E-commerce
Discover 470 verified e-commerce stores using SEOmatic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 925 domains. 470 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
470 verified active stores out of 925 detected · 50.8% verification rate
E-commerce Platforms Distribution
Custom stores with 55.5% of stores with physical delivery (261 stores) , followed by Craft Commerce (32.3%) and Commerce7 (8.9%) .
Base: 470 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
261 stores
152 stores
42 stores
8 stores
5 stores
1 stores
1 stores
0 stores
0 stores
0 stores
Visual Distribution
261 stores
152 stores
42 stores
8 stores
5 stores
1 stores
1 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 261 | 55.53% |
| Craft Commerce | 152 | 32.34% |
| Commerce7 | 42 | 8.94% |
| Magento | 8 | 1.70% |
| Shopify | 5 | 1.06% |
| PrestaShop | 1 | 0.21% |
| YoungCart | 1 | 0.21% |
| Uoou Solutions E-commerce Platform | 0 | 0.00% |
| OGL (Online Global Limited) eCommerce Platform | 0 | 0.00% |
| BASE | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 28.2% share of detected SEOmatic e-commerce signals (261) , with Craft Commerce at 51.6% and Commerce7 at 7.2% (June 2026) .
Base: 925 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
261 websites
477 websites
67 websites
14 websites
16 websites
1 websites
2 websites
1 websites
4 websites
1 websites
Visual Distribution
261 websites
477 websites
67 websites
14 websites
16 websites
1 websites
2 websites
1 websites
4 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 261 | 28.22% |
| Craft Commerce | 477 | 51.57% |
| Commerce7 | 67 | 7.24% |
| Magento | 14 | 1.51% |
| Shopify | 16 | 1.73% |
| PrestaShop | 1 | 0.11% |
| YoungCart | 2 | 0.22% |
| Uoou Solutions E-commerce Platform | 1 | 0.11% |
| OGL (Online Global Limited) eCommerce Platform | 4 | 0.43% |
| BASE | 1 | 0.11% |
Categories Distribution
Food & Beverages stores with 18.7% of all stores (88 stores) , followed by Home & Garden (8.1%) and Health & Beauty (7.9%) .
Base: 470 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
88 stores
38 stores
37 stores
37 stores
35 stores
34 stores
31 stores
29 stores
22 stores
21 stores
Visual Distribution
88 stores
38 stores
37 stores
37 stores
35 stores
34 stores
31 stores
29 stores
22 stores
21 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 88 | 18.72% |
| Home & Garden | 38 | 8.09% |
| Health & Beauty | 37 | 7.87% |
| Clothing & Accessories | 37 | 7.87% |
| Sporting Goods & Outdoor Gear | 35 | 7.45% |
| Tools & Hardware | 34 | 7.23% |
| Vehicles & Parts | 31 | 6.60% |
| Business & Industrial | 29 | 6.17% |
| Arts & Entertainment | 22 | 4.68% |
| Furniture & Home Decor | 21 | 4.47% |
Payment Providers Distribution
PayPal accounts for 20.1% of displayed detection occurrences (67 occurrences) , followed by Stripe Connect (16.5%) and American Express (15.9%) .
Base: 334 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
67 occurrences
55 occurrences
53 occurrences
42 occurrences
31 occurrences
19 occurrences
18 occurrences
17 occurrences
16 occurrences
16 occurrences
Visual Distribution
67 occurrences
55 occurrences
53 occurrences
42 occurrences
31 occurrences
19 occurrences
18 occurrences
17 occurrences
16 occurrences
16 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 67 | 20.06% |
| Stripe Connect | 55 | 16.47% |
| American Express | 53 | 15.87% |
| MasterCard | 42 | 12.57% |
| Bancontact | 31 | 9.28% |
| Klarna | 19 | 5.69% |
| Mollie | 18 | 5.39% |
| iDEAL | 17 | 5.09% |
| VISA | 16 | 4.79% |
| Apple Pay | 16 | 4.79% |
Shipping Carriers Distribution
UPS accounts for 24.3% of displayed detection occurrences (50 occurrences) , followed by FedEx (18.0%) and DHL (12.1%) .
Base: 206 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
50 occurrences
37 occurrences
25 occurrences
23 occurrences
17 occurrences
16 occurrences
11 occurrences
10 occurrences
9 occurrences
8 occurrences
Visual Distribution
50 occurrences
37 occurrences
25 occurrences
23 occurrences
17 occurrences
16 occurrences
11 occurrences
10 occurrences
9 occurrences
8 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 50 | 24.27% |
| FedEx | 37 | 17.96% |
| DHL | 25 | 12.14% |
| Royal Mail | 23 | 11.17% |
| DPD | 17 | 8.25% |
| USPS | 16 | 7.77% |
| Australia Post | 11 | 5.34% |
| PostNL | 10 | 4.85% |
| GLS | 9 | 4.37% |
| Bpost | 8 | 3.88% |
Store Launch Timeline
Over the past 12 months, 9 new stores were launched in SEOmatic , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
2 stores launched
1 stores launched
1 stores launched
1 stores launched
Monthly Trend
44.4% of last 12 months
22.2% of last 12 months
11.1% of last 12 months
11.1% of last 12 months
11.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 44.44% |
| 2026-02 | 2 | 22.22% |
| 2025-12 | 1 | 11.11% |
| 2025-11 | 1 | 11.11% |
| 2025-07 | 1 | 11.11% |
Active Stores by Launch Year
Currently, 469 active stores in SEOmatic are tracked in our database , with the most stores launched in 2026 (6 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
6 active stores
9 active stores
19 active stores
25 active stores
18 active stores
23 active stores
28 active stores
17 active stores
20 active stores
29 active stores
12 active stores
18 active stores
14 active stores
22 active stores
17 active stores
Distribution by Launch Year
1.3% of tracked active stores
1.9% of tracked active stores
4.1% of tracked active stores
5.3% of tracked active stores
3.8% of tracked active stores
4.9% of tracked active stores
6.0% of tracked active stores
3.6% of tracked active stores
4.3% of tracked active stores
6.2% of tracked active stores
2.6% of tracked active stores
3.8% of tracked active stores
3.0% of tracked active stores
4.7% of tracked active stores
3.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 6 | 1.28% |
| 2025 | 9 | 1.92% |
| 2024 | 19 | 4.05% |
| 2023 | 25 | 5.33% |
| 2022 | 18 | 3.84% |
| 2021 | 23 | 4.90% |
| 2020 | 28 | 5.97% |
| 2019 | 17 | 3.62% |
| 2018 | 20 | 4.26% |
| 2017 | 29 | 6.18% |
| 2016 | 12 | 2.56% |
| 2015 | 18 | 3.84% |
| 2014 | 14 | 2.99% |
| 2013 | 22 | 4.69% |
| 2012 | 17 | 3.62% |
Geographic Distribution
United States stores with 23.4% (110 active verified stores) , followed by Belgium (17.7%) and United Kingdom (16.8%) .
Base: 470 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
110 active verified stores
83 active verified stores
79 active verified stores
45 active verified stores
29 active verified stores
23 active verified stores
17 active verified stores
15 active verified stores
11 active verified stores
7 active verified stores
Visual Distribution
110 active verified stores
83 active verified stores
79 active verified stores
45 active verified stores
29 active verified stores
23 active verified stores
17 active verified stores
15 active verified stores
11 active verified stores
7 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 110 | 23.40% |
| Belgium | 83 | 17.66% |
| United Kingdom | 79 | 16.81% |
| Netherlands | 45 | 9.57% |
| Australia | 29 | 6.17% |
| Switzerland | 23 | 4.89% |
| Canada | 17 | 3.62% |
| New Zealand | 15 | 3.19% |
| Germany | 11 | 2.34% |
| France | 7 | 1.49% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Electronics & Technology
Custom
Custom
Custom - Clothing & Accessories
Custom - Vehicles & Parts
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Food & Beverages
Custom - Office Supplies
Craft Commerce - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 925 | 100.00% |
| Emails | 540 | 58.38% |
| Phones | 538 | 58.16% |
| Ecommerce platform | 851 | 92.00% |
| Couriers | 209 | 22.59% |
| Payment Providers | 277 | 29.95% |
| Categories | 490 | 52.97% |
| Social Media | 804 | 86.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the SEOmatic e-commerce landscape:
Analyze 470 verified e-commerce stores on SEOmatic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across SEOmatic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the SEOmatic e-commerce intelligence?
-
We track 470 verified SEOmatic e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.4% of displayed detection occurrences (367 occurrences) , followed by Instagram (28.0%) and YouTube (12.1%) .
Base: 1,247 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
367 occurrences
349 occurrences
151 occurrences
147 occurrences
100 occurrences
54 occurrences
52 occurrences
17 occurrences
9 occurrences
1 occurrences
Visual Distribution
367 occurrences
349 occurrences
151 occurrences
147 occurrences
100 occurrences
54 occurrences
52 occurrences
17 occurrences
9 occurrences
1 occurrences