Recurly Technology Adoption in E-commerce

Discover 522.0 e-commerce stores using Recurly. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 98.7% of stores with physical delivery (515 stores) , followed by WooCommerce (0.8%) and Shopify (0.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 98.7%

515 stores

4 stores

2 stores

0 stores

0 stores

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Recurly
Platform Stores with Physical Delivery Percentage
Custom 515 98.66%
WooCommerce 4 0.77%
Shopify 2 0.38%
Salesforce Commerce Cloud 1 0.19%
Magento 0 0.00%
Kajabi 0 0.00%
ThriveCart 0 0.00%

All Stores Distribution

Custom holds 93.6% share of all Recurly e-commerce stores (515) , with WooCommerce at 2.5% and Shopify at 2.4% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 93.6%

515 stores

14 stores

13 stores

1 stores

1 stores

5 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Recurly
Platform Total Stores Percentage
Custom 515 93.64%
WooCommerce 14 2.55%
Shopify 13 2.36%
Salesforce Commerce Cloud 1 0.18%
Magento 1 0.18%
Kajabi 1 0.18%
ThriveCart 5 0.91%

Categories Distribution

Clothing & Accessories leads with 32.1% of all stores (63 stores) , followed by Health & Beauty (18.9%) and Pets & Pet Supplies (11.2%) .

Top 10 Categories

Clothing & Accessories 32.1%

63 stores

Health & Beauty 18.9%

37 stores

Pets & Pet Supplies 11.2%

22 stores

Sporting Goods & Outdoor Gear 6.1%

12 stores

Arts & Entertainment 5.1%

10 stores

Gifts & Special Occasions 4.1%

8 stores

Electronics & Technology 4.1%

8 stores

Food & Beverages 4.1%

8 stores

Jewelry & Watches 4.1%

8 stores

Business & Industrial 2.6%

5 stores

Visual Distribution

Distribution of top 10 Recurly store categories (December 2025)
Distribution of categories in Recurly e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 63 32.14%
Health & Beauty 37 18.88%
Pets & Pet Supplies 22 11.22%
Sporting Goods & Outdoor Gear 12 6.12%
Arts & Entertainment 10 5.10%
Gifts & Special Occasions 8 4.08%
Electronics & Technology 8 4.08%
Food & Beverages 8 4.08%
Jewelry & Watches 8 4.08%
Business & Industrial 5 2.55%
Toys & Games 4 2.04%
Books & Media 4 2.04%
Vehicles & Parts 3 1.53%
Furniture & Home Decor 2 1.02%
Baby & Toddler 2 1.02%

Payment Providers Distribution

PayPal leads with 32.1% among AI-verified physical stores (26 stores) , followed by Stripe Connect (28.4%) and American Express (8.6%) .

Base: 62 AI-verified physical stores with detectable payment providers (11.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 32.1%

26 stores

23 stores

7 stores

5 stores

3 stores

3 stores

3 stores

3 stores

VISA 2.5%

2 stores

1 stores

Visual Distribution

Distribution of top 10 Recurly payment providers (December 2025)
Distribution of payment providers in Recurly e-commerce stores
Payment Provider Store Count Market Share
PayPal 26 32.10%
Stripe Connect 23 28.40%
American Express 7 8.64%
Apple Pay 5 6.17%
Google Pay 3 3.70%
Recurly 3 3.70%
MasterCard 3 3.70%
Paddle 3 3.70%
VISA 2 2.47%
Klarna 1 1.23%
Tpay 1 1.23%
Bolt 1 1.23%
ClickBank 1 1.23%
AfterPay 1 1.23%
Amazon Pay 1 1.23%

Shipping Carriers Distribution

FedEx leads with 30.0% among AI-verified physical stores (12 stores) , followed by UPS (25.0%) and USPS (20.0%) .

Base: 27 AI-verified physical stores with detectable shipping carriers (4.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

FedEx 30.0%

12 stores

UPS 25.0%

10 stores

USPS 20.0%

8 stores

DHL 10.0%

4 stores

2 stores

DPD 2.5%

1 stores

1 stores

Estes 2.5%

1 stores

GLS 2.5%

1 stores

Visual Distribution

Distribution of top 10 Recurly shipping carriers (December 2025)
Distribution of shipping carriers in Recurly e-commerce stores
Shipping Carrier Store Count Market Share
FedEx 12 30.00%
UPS 10 25.00%
USPS 8 20.00%
DHL 4 10.00%
Royal Mail 2 5.00%
DPD 1 2.50%
InPost 1 2.50%
Estes 1 2.50%
GLS 1 2.50%

Store Launch Timeline

Over the past 12 months, 227 new stores were launched in Recurly , with the highest activity in 2025-11 (26 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.5%

26 stores launched

2025-10 2.2%

5 stores launched

2025-09 7.9%

18 stores launched

2025-08 7.5%

17 stores launched

2025-07 6.6%

15 stores launched

2025-06 9.7%

22 stores launched

2025-05 15.4%

35 stores launched

2025-04 17.2%

39 stores launched

2025-03 7.5%

17 stores launched

2025-02 5.3%

12 stores launched

2025-01 3.1%

7 stores launched

2024-12 6.2%

14 stores launched

Monthly Trend

Monthly store launches in Recurly (December 2025)
Monthly store launches in Recurly over the past 12 months
Month Stores Launched Percentage
2025-11 26 11.45%
2025-10 5 2.20%
2025-09 18 7.93%
2025-08 17 7.49%
2025-07 15 6.61%
2025-06 22 9.69%
2025-05 35 15.42%
2025-04 39 17.18%
2025-03 17 7.49%
2025-02 12 5.29%
2025-01 7 3.08%
2024-12 14 6.17%

Active Stores by Launch Year

Currently, 521 active stores in Recurly are tracked in our database , with the most stores launched in 2025 (213 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 40.9%

213 active stores

2024 20.7%

108 active stores

2023 9.6%

50 active stores

2022 4.2%

22 active stores

2021 2.3%

12 active stores

2020 3.1%

16 active stores

2019 2.3%

12 active stores

2018 3.3%

17 active stores

2017 1.9%

10 active stores

2016 0.6%

3 active stores

2015 1.5%

8 active stores

2014 1.7%

9 active stores

2013 1.2%

6 active stores

2012 0.8%

4 active stores

2011 1.2%

6 active stores

Distribution by Launch Year

Active stores in Recurly by original launch year (December 2025)
Active stores in Recurly by launch year
Launch Year Active Stores Percentage
2025 213 40.88%
2024 108 20.73%
2023 50 9.60%
2022 22 4.22%
2021 12 2.30%
2020 16 3.07%
2019 12 2.30%
2018 17 3.26%
2017 10 1.92%
2016 3 0.58%
2015 8 1.54%
2014 9 1.73%
2013 6 1.15%
2012 4 0.77%
2011 6 1.15%
2010 4 0.77%
2009 3 0.58%
2008 6 1.15%
2007 2 0.38%
2006 1 0.19%
2005 2 0.38%
2004 1 0.19%
2003 1 0.19%
2002 1 0.19%
1999 2 0.38%
1998 1 0.19%
1997 1 0.19%

Social Media Usage

Instagram leads with 24.3% among stores with at least one detectable social profile (283 stores) , followed by Facebook (24.3%) and Twitter (15.8%) .

Base: 331 stores with any detectable social profile (58.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 24.3%

283 stores

Facebook 24.3%

283 stores

Twitter 15.8%

184 stores

YouTube 14.5%

169 stores

Pinterest 13.4%

156 stores

TikTok 4.8%

56 stores

X 1.4%

16 stores

LinkedIn 1.3%

15 stores

Vimeo 0.1%

1 stores

Visual Distribution

Distribution of social media platforms in Recurly (December 2025)
Distribution of social media platforms in Recurly e-commerce stores
Social Platform Store Count Market Share
Instagram 283 24.33%
Facebook 283 24.33%
Twitter 184 15.82%
YouTube 169 14.53%
Pinterest 156 13.41%
TikTok 56 4.82%
X 16 1.38%
LinkedIn 15 1.29%
Vimeo 1 0.09%

Geographic Distribution

United States leads with 57.2% (111 AI-verified stores) , followed by Canada (6.7%) and Croatia (5.2%) .

Base: 194 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

111 AI-verified stores

13 AI-verified stores

10 AI-verified stores

Japan 4.6%

9 AI-verified stores

9 AI-verified stores

7 AI-verified stores

Italy 3.1%

6 AI-verified stores

4 AI-verified stores

4 AI-verified stores

3 AI-verified stores

Visual Distribution

Geographic distribution of stores using Recurly (December 2025)
Geographic distribution of stores using Recurly
Country AI-Verified Store Count Market Share
United States 111 57.22%
Canada 13 6.70%
Croatia 10 5.15%
Japan 9 4.64%
United Kingdom 9 4.64%
Australia 7 3.61%
Italy 6 3.09%
South Africa 4 2.06%
Turkey 4 2.06%
Mexico 3 1.55%
Poland 3 1.55%
Netherlands 3 1.55%
France 2 1.03%
Germany 2 1.03%
Switzerland 2 1.03%
Czechia 2 1.03%
Colombia 1 0.52%
Ecuador 1 0.52%
Sweden 1 0.52%
Chile 1 0.52%

Dataset Coverage

Field Rows count Coverage
Website 562.0 100.00%
Emails 185.0 32.92%
Phones 15.0 2.67%
Ecommerce platform 550.0 97.86%
Couriers 27.0 4.80%
Payment Providers 62.0 11.03%
Categories 209.0 37.19%
Social Media 331.0 58.90%

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Frequently Asked Questions

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Our database covers over 522.0 Recurly physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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