Recruitee Technology Adoption in E-commerce

Discover 180 verified e-commerce stores using Recruitee. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 270 domains. 180 verified as active stores with physical delivery.

Verified stores
180
active stores with physical delivery
Top country
Netherlands
37 verified stores
Top payment signal
PayPal
34 detection occurrences
Top carrier signal
DHL
27 detection occurrences
Top category
Electronics & Technology
35 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

180 verified active stores out of 270 detected · 66.7% verification rate

E-commerce Platforms Distribution

Shopify stores with 48.9% of stores with physical delivery (88 stores) , followed by Custom (33.3%) and Magento (7.2%) .

Base: 180 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Shopify 48.9%

88 stores

Custom 33.3%

60 stores

13 stores

8 stores

4 stores

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Recruitee
Platform Stores with Physical Delivery Percentage
Shopify 88 48.89%
Custom 60 33.33%
Magento 13 7.22%
WooCommerce 8 4.44%
Shopware 4 2.22%
OpenCart 3 1.67%
Salesforce Commerce Cloud 2 1.11%
BigCommerce 1 0.56%
JTL Shop 1 0.56%
Squarespace Commerce 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Shopify holds 33.3% share of detected Recruitee e-commerce signals (90) , with Custom at 22.2% and Magento at 5.2% (June 2026) .

Base: 270 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Shopify 33.3%

90 websites

Custom 22.2%

60 websites

14 websites

53 websites

5 websites

3 websites

1 websites

1 websites

6 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Recruitee
Platform Websites with Signals Percentage
Shopify 90 33.33%
Custom 60 22.22%
Magento 14 5.19%
WooCommerce 53 19.63%
Shopware 5 1.85%
OpenCart 3 1.11%
Salesforce Commerce Cloud 2 0.74%
BigCommerce 1 0.37%
JTL Shop 1 0.37%
Squarespace Commerce 6 2.22%

Categories Distribution

Electronics & Technology stores with 19.4% of all stores (35 stores) , followed by Clothing & Accessories (17.2%) and Health & Beauty (13.9%) .

Base: 180 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Electronics & Technology 19.4%

35 stores

Clothing & Accessories 17.2%

31 stores

Health & Beauty 13.9%

25 stores

Food & Beverages 10.6%

19 stores

Sporting Goods & Outdoor Gear 5.6%

10 stores

Tools & Hardware 5.6%

10 stores

Home & Garden 3.9%

7 stores

Gifts & Special Occasions 3.9%

7 stores

Furniture & Home Decor 3.3%

6 stores

Toys & Games 2.2%

4 stores

Visual Distribution

Distribution of top 10 Recruitee store categories (June 2026)
Distribution of categories in Recruitee e-commerce stores
Category Number of Stores Percentage
Electronics & Technology 35 19.44%
Clothing & Accessories 31 17.22%
Health & Beauty 25 13.89%
Food & Beverages 19 10.56%
Sporting Goods & Outdoor Gear 10 5.56%
Tools & Hardware 10 5.56%
Home & Garden 7 3.89%
Gifts & Special Occasions 7 3.89%
Furniture & Home Decor 6 3.33%
Toys & Games 4 2.22%

Payment Providers Distribution

PayPal accounts for 26.4% of displayed detection occurrences (34 occurrences) , followed by Klarna (19.4%) and Adyen (10.9%) .

Base: 129 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 26.4%

34 occurrences

Klarna 19.4%

25 occurrences

Adyen 10.9%

14 occurrences

10 occurrences

9 occurrences

9 occurrences

VISA 7.0%

9 occurrences

7 occurrences

7 occurrences

5 occurrences

Visual Distribution

Distribution of top 10 Recruitee payment providers (June 2026)
Distribution of payment providers in Recruitee e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 34 26.36%
Klarna 25 19.38%
Adyen 14 10.85%
American Express 10 7.75%
Google Pay 9 6.98%
Apple Pay 9 6.98%
VISA 9 6.98%
Bancontact 7 5.43%
MasterCard 7 5.43%
Mollie 5 3.88%

Shipping Carriers Distribution

DHL accounts for 41.5% of displayed detection occurrences (27 occurrences) , followed by DPD (15.4%) and UPS (12.3%) .

Base: 65 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

DHL 41.5%

27 occurrences

DPD 15.4%

10 occurrences

UPS 12.3%

8 occurrences

USPS 9.2%

6 occurrences

GLS 6.2%

4 occurrences

3 occurrences

Estes 3.1%

2 occurrences

2 occurrences

CTT 3.1%

2 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Recruitee shipping carriers (June 2026)
Distribution of shipping carriers in Recruitee e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
DHL 27 41.54%
DPD 10 15.38%
UPS 8 12.31%
USPS 6 9.23%
GLS 4 6.15%
PostNL 3 4.62%
Estes 2 3.08%
Chronopost 2 3.08%
CTT 2 3.08%
Aramex 1 1.54%

Store Launch Timeline

Over the past 12 months, 8 new stores were launched in Recruitee , with the highest activity in 2026-02 (1 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 12.5%

1 stores launched

2026-01 12.5%

1 stores launched

2025-11 12.5%

1 stores launched

2025-10 12.5%

1 stores launched

2025-08 12.5%

1 stores launched

2025-07 37.5%

3 stores launched

Monthly Trend

Monthly store launches in Recruitee (June 2026)
Monthly store launches in Recruitee over the past 12 months
Month Stores Launched Percentage
2026-02 1 12.50%
2026-01 1 12.50%
2025-11 1 12.50%
2025-10 1 12.50%
2025-08 1 12.50%
2025-07 3 37.50%

Active Stores by Launch Year

Currently, 178 active stores in Recruitee are tracked in our database , with the most stores launched in 2026 (2 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.1%

2 active stores

2025 3.4%

6 active stores

2024 10.1%

18 active stores

2023 3.9%

7 active stores

2022 1.1%

2 active stores

2021 7.3%

13 active stores

2020 7.3%

13 active stores

2019 9.6%

17 active stores

2018 6.7%

12 active stores

2017 7.3%

13 active stores

2016 2.8%

5 active stores

2015 1.7%

3 active stores

2014 4.5%

8 active stores

2013 2.8%

5 active stores

2012 1.1%

2 active stores

Distribution by Launch Year

Active stores in Recruitee by original launch year (June 2026)
Active stores in Recruitee by launch year
Launch Year Active Stores Percentage
2026 2 1.12%
2025 6 3.37%
2024 18 10.11%
2023 7 3.93%
2022 2 1.12%
2021 13 7.30%
2020 13 7.30%
2019 17 9.55%
2018 12 6.74%
2017 13 7.30%
2016 5 2.81%
2015 3 1.69%
2014 8 4.49%
2013 5 2.81%
2012 2 1.12%

Social Media Usage

Facebook accounts for 24.4% of displayed detection occurrences (163 occurrences) , followed by Instagram (23.6%) and YouTube (17.9%) .

Base: 669 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 24.4%

163 occurrences

Instagram 23.6%

158 occurrences

YouTube 17.9%

120 occurrences

TikTok 14.2%

95 occurrences

LinkedIn 7.5%

50 occurrences

Pinterest 6.6%

44 occurrences

Twitter 3.4%

23 occurrences

WhatsApp 1.3%

9 occurrences

X 0.6%

4 occurrences

Reddit 0.4%

3 occurrences

Visual Distribution

Distribution of social media platforms in Recruitee (June 2026)
Distribution of social media platforms in Recruitee e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 163 24.36%
Instagram 158 23.62%
YouTube 120 17.94%
TikTok 95 14.20%
LinkedIn 50 7.47%
Pinterest 44 6.58%
Twitter 23 3.44%
WhatsApp 9 1.35%
X 4 0.60%
Reddit 3 0.45%

Geographic Distribution

Netherlands stores with 20.6% (37 active verified stores) , followed by Germany (17.8%) and United States (9.4%) .

Base: 180 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

37 active verified stores

Germany 17.8%

32 active verified stores

17 active verified stores

14 active verified stores

13 active verified stores

11 active verified stores

7 active verified stores

6 active verified stores

6 active verified stores

5 active verified stores

Visual Distribution

Geographic distribution of stores using Recruitee (June 2026)
Geographic distribution of stores using Recruitee
Country AI-Verified Store Count Market Share
Netherlands 37 20.56%
Germany 32 17.78%
United States 17 9.44%
France 14 7.78%
United Kingdom 13 7.22%
Denmark 11 6.11%
Belgium 7 3.89%
Sweden 6 3.33%
Switzerland 6 3.33%
Austria 5 2.78%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 270 100.00%
Emails 129 47.78%
Phones 165 61.11%
Ecommerce platform 257 95.19%
Couriers 59 21.85%
Payment Providers 78 28.89%
Categories 173 64.07%
Social Media 255 94.44%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
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Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
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  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Recruitee e-commerce landscape:

Analyze 180 verified e-commerce stores on Recruitee - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Recruitee e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

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Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Recruitee e-commerce intelligence?

We track 180 verified Recruitee e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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