PubMatic Technology Adoption in E-commerce
Discover 428.0 verified e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3k domains. 428.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
428.0 verified active stores out of 2.3k detected · 18.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 79.2% of stores with physical delivery (339 stores) , followed by Magento (7.2%) and Custom (6.8%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
339 stores
31 stores
29 stores
22 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
339 stores
31 stores
29 stores
22 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 339 | 79.21% |
| Magento | 31 | 7.24% |
| Custom | 29 | 6.78% |
| Shopify | 22 | 5.14% |
| 1C-Bitrix | 2 | 0.47% |
| SAP Commerce Cloud | 1 | 0.23% |
| VTEX | 1 | 0.23% |
| nopCommerce | 1 | 0.23% |
| Turbify, Yahoo! Ecommerce | 1 | 0.23% |
| Crealive | 1 | 0.23% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 95.2% share of all PubMatic e-commerce stores (2,181) , with Magento at 1.9% and Custom at 1.3% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,181 stores
44 stores
29 stores
25 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
2,181 stores
44 stores
29 stores
25 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2181 | 95.20% |
| Magento | 44 | 1.92% |
| Custom | 29 | 1.27% |
| Shopify | 25 | 1.09% |
| 1C-Bitrix | 2 | 0.09% |
| SAP Commerce Cloud | 1 | 0.04% |
| VTEX | 1 | 0.04% |
| nopCommerce | 1 | 0.04% |
| Turbify, Yahoo! Ecommerce | 1 | 0.04% |
| Crealive | 1 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 25.7% of all stores (96 stores) , followed by Arts & Entertainment (15.3%) and Health & Beauty (11.0%) .
Base: 373 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
96 stores
57 stores
41 stores
39 stores
36 stores
23 stores
15 stores
13 stores
13 stores
11 stores
Visual Distribution
96 stores
57 stores
41 stores
39 stores
36 stores
23 stores
15 stores
13 stores
13 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 96 | 25.74% |
| Arts & Entertainment | 57 | 15.28% |
| Health & Beauty | 41 | 10.99% |
| Toys & Games | 39 | 10.46% |
| Food & Beverages | 36 | 9.65% |
| Books & Media | 23 | 6.17% |
| Sporting Goods & Outdoor Gear | 15 | 4.02% |
| Gifts & Special Occasions | 13 | 3.49% |
| Jewelry & Watches | 13 | 3.49% |
| Electronics & Technology | 11 | 2.95% |
Payment Providers Distribution
PayPal stores with 32.7% among AI-verified physical stores (52 stores) , followed by Stripe Connect (20.1%) and American Express (10.7%) .
Base: 360 AI-verified physical stores with detectable payment providers (15.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 stores
32 stores
17 stores
11 stores
11 stores
8 stores
6 stores
5 stores
5 stores
3 stores
Visual Distribution
52 stores
32 stores
17 stores
11 stores
11 stores
8 stores
6 stores
5 stores
5 stores
3 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52 | 32.70% |
| Stripe Connect | 32 | 20.13% |
| American Express | 17 | 10.69% |
| Apple Pay | 11 | 6.92% |
| MasterCard | 11 | 6.92% |
| Google Pay | 8 | 5.03% |
| Amazon Pay | 6 | 3.77% |
| VISA | 5 | 3.14% |
| Klarna | 5 | 3.14% |
| JCB | 3 | 1.89% |
Shipping Carriers Distribution
USPS stores with 26.9% among AI-verified physical stores (28 stores) , followed by UPS (15.4%) and FedEx (13.5%) .
Base: 175 AI-verified physical stores with detectable shipping carriers (7.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
28 stores
16 stores
14 stores
12 stores
6 stores
5 stores
4 stores
4 stores
3 stores
2 stores
Visual Distribution
28 stores
16 stores
14 stores
12 stores
6 stores
5 stores
4 stores
4 stores
3 stores
2 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 28 | 26.92% |
| UPS | 16 | 15.38% |
| FedEx | 14 | 13.46% |
| DHL | 12 | 11.54% |
| Australia Post | 6 | 5.77% |
| Royal Mail | 5 | 4.81% |
| La Poste | 4 | 3.85% |
| TNT | 4 | 3.85% |
| Blue Star | 3 | 2.88% |
| Colissimo | 2 | 1.92% |
Store Launch Timeline
Over the past 12 months, 56 new stores were launched in PubMatic , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
8 stores launched
4 stores launched
8 stores launched
4 stores launched
3 stores launched
4 stores launched
4 stores launched
9 stores launched
10 stores launched
Monthly Trend
3.6% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
5.4% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
16.1% of last 12 months
17.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2 | 3.57% |
| 2026-03 | 8 | 14.29% |
| 2026-02 | 4 | 7.14% |
| 2026-01 | 8 | 14.29% |
| 2025-12 | 4 | 7.14% |
| 2025-11 | 3 | 5.36% |
| 2025-10 | 4 | 7.14% |
| 2025-09 | 4 | 7.14% |
| 2025-08 | 9 | 16.07% |
| 2025-07 | 10 | 17.86% |
Active Stores by Launch Year
Currently, 427 active stores in PubMatic are tracked in our database , with the most stores launched in 2026 (22 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
22 active stores
55 active stores
40 active stores
43 active stores
39 active stores
43 active stores
35 active stores
26 active stores
24 active stores
20 active stores
13 active stores
11 active stores
7 active stores
5 active stores
5 active stores
Distribution by Launch Year
5.2% of tracked active stores
12.9% of tracked active stores
9.4% of tracked active stores
10.1% of tracked active stores
9.1% of tracked active stores
10.1% of tracked active stores
8.2% of tracked active stores
6.1% of tracked active stores
5.6% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
1.2% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 22 | 5.15% |
| 2025 | 55 | 12.88% |
| 2024 | 40 | 9.37% |
| 2023 | 43 | 10.07% |
| 2022 | 39 | 9.13% |
| 2021 | 43 | 10.07% |
| 2020 | 35 | 8.20% |
| 2019 | 26 | 6.09% |
| 2018 | 24 | 5.62% |
| 2017 | 20 | 4.68% |
| 2016 | 13 | 3.04% |
| 2015 | 11 | 2.58% |
| 2014 | 7 | 1.64% |
| 2013 | 5 | 1.17% |
| 2012 | 5 | 1.17% |
Geographic Distribution
United States stores with 44.9% (154 AI-verified stores) , followed by Indonesia (8.2%) and United Kingdom (7.3%) .
Base: 343 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
154 AI-verified stores
28 AI-verified stores
25 AI-verified stores
22 AI-verified stores
16 AI-verified stores
13 AI-verified stores
12 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
154 AI-verified stores
28 AI-verified stores
25 AI-verified stores
22 AI-verified stores
16 AI-verified stores
13 AI-verified stores
12 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 154 | 44.90% |
| Indonesia | 28 | 8.16% |
| United Kingdom | 25 | 7.29% |
| India | 22 | 6.41% |
| Turkey | 16 | 4.66% |
| France | 13 | 3.79% |
| Italy | 12 | 3.50% |
| Germany | 10 | 2.92% |
| Australia | 9 | 2.62% |
| Spain | 9 | 2.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Toys & Games
Custom - Clothing & Accessories
SAP Commerce Cloud - Clothing & Accessories
Crealive - Jewelry & Watches
VTEX - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1.1k | 48.11% |
| Phones | 350.0 | 15.07% |
| Ecommerce platform | 2.3k | 99.18% |
| Couriers | 175.0 | 7.54% |
| Payment Providers | 360.0 | 15.50% |
| Categories | 452.0 | 19.47% |
| Social Media | 1.8k | 78.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PubMatic e-commerce landscape:
Analyze 428.0 verified e-commerce stores on PubMatic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PubMatic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PubMatic e-commerce intelligence?
-
We track 428.0 verified PubMatic e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram stores with 25.8% among stores with at least one detectable social profile (278 stores) , followed by Facebook (25.3%) and YouTube (13.8%) .
Base: 1,830 stores with any detectable social profile (78.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
278 stores
273 stores
149 stores
94 stores
90 stores
72 stores
62 stores
43 stores
13 stores
5 stores
Visual Distribution
278 stores
273 stores
149 stores
94 stores
90 stores
72 stores
62 stores
43 stores
13 stores
5 stores