PubMatic Technology Adoption in E-commerce
Discover 451.0 verified e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 451.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
451.0 verified active stores out of 2.5k detected · 18.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 75.4% of stores with physical delivery (340 stores) , followed by Magento (10.2%) and Custom (6.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
340 stores
46 stores
28 stores
25 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
340 stores
46 stores
28 stores
25 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 340 | 75.39% |
| Magento | 46 | 10.20% |
| Custom | 28 | 6.21% |
| Shopify | 25 | 5.54% |
| 1C-Bitrix | 3 | 0.67% |
| VTEX | 1 | 0.22% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 1 | 0.22% |
| eTailPet, WooCommerce | 1 | 0.22% |
| SAP Commerce Cloud | 1 | 0.22% |
| nopCommerce | 1 | 0.22% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 94.5% share of all PubMatic e-commerce stores (2,271) , with Magento at 2.5% and Custom at 1.2% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,271 stores
61 stores
28 stores
27 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
2,271 stores
61 stores
28 stores
27 stores
3 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2271 | 94.47% |
| Magento | 61 | 2.54% |
| Custom | 28 | 1.16% |
| Shopify | 27 | 1.12% |
| 1C-Bitrix | 3 | 0.12% |
| VTEX | 1 | 0.04% |
| Stock Manager Advance (SMA) with Shop Module, WooCommerce | 1 | 0.04% |
| eTailPet, WooCommerce | 1 | 0.04% |
| SAP Commerce Cloud | 1 | 0.04% |
| nopCommerce | 1 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 27.2% of all stores (110 stores) , followed by Health & Beauty (13.1%) and Arts & Entertainment (12.4%) .
Base: 404 AI-verified stores with physical delivery and detected product categories (89.6% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
110 stores
53 stores
50 stores
43 stores
39 stores
19 stores
19 stores
15 stores
14 stores
12 stores
Visual Distribution
110 stores
53 stores
50 stores
43 stores
39 stores
19 stores
19 stores
15 stores
14 stores
12 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 110 | 27.23% |
| Health & Beauty | 53 | 13.12% |
| Arts & Entertainment | 50 | 12.38% |
| Toys & Games | 43 | 10.64% |
| Food & Beverages | 39 | 9.65% |
| Sporting Goods & Outdoor Gear | 19 | 4.70% |
| Books & Media | 19 | 4.70% |
| Gifts & Special Occasions | 15 | 3.71% |
| Jewelry & Watches | 14 | 3.47% |
| Electronics & Technology | 12 | 2.97% |
Payment Providers Distribution
PayPal stores with 35.0% among AI-verified physical stores (57 stores) , followed by Stripe Connect (19.0%) and American Express (9.8%) .
Base: 386 AI-verified physical stores with detectable payment providers (15.7% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
57 stores
31 stores
16 stores
12 stores
10 stores
7 stores
6 stores
5 stores
4 stores
4 stores
Visual Distribution
57 stores
31 stores
16 stores
12 stores
10 stores
7 stores
6 stores
5 stores
4 stores
4 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 57 | 34.97% |
| Stripe Connect | 31 | 19.02% |
| American Express | 16 | 9.82% |
| MasterCard | 12 | 7.36% |
| Apple Pay | 10 | 6.13% |
| Google Pay | 7 | 4.29% |
| VISA | 6 | 3.68% |
| Amazon Pay | 5 | 3.07% |
| Klarna | 4 | 2.45% |
| JCB | 4 | 2.45% |
Shipping Carriers Distribution
USPS stores with 28.2% among AI-verified physical stores (35 stores) , followed by UPS (18.5%) and DHL (12.9%) .
Base: 208 AI-verified physical stores with detectable shipping carriers (8.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
35 stores
23 stores
16 stores
14 stores
6 stores
5 stores
5 stores
4 stores
3 stores
3 stores
Visual Distribution
35 stores
23 stores
16 stores
14 stores
6 stores
5 stores
5 stores
4 stores
3 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 35 | 28.23% |
| UPS | 23 | 18.55% |
| DHL | 16 | 12.90% |
| FedEx | 14 | 11.29% |
| Royal Mail | 6 | 4.84% |
| Australia Post | 5 | 4.03% |
| TNT | 5 | 4.03% |
| La Poste | 4 | 3.23% |
| Blue Star | 3 | 2.42% |
| Canada Post | 3 | 2.42% |
Store Launch Timeline
Over the past 12 months, 76 new stores were launched in PubMatic , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
11 stores launched
5 stores launched
10 stores launched
3 stores launched
5 stores launched
7 stores launched
5 stores launched
11 stores launched
10 stores launched
3 stores launched
4 stores launched
Monthly Trend
2.6% of last 12 months
14.5% of last 12 months
6.6% of last 12 months
13.2% of last 12 months
3.9% of last 12 months
6.6% of last 12 months
9.2% of last 12 months
6.6% of last 12 months
14.5% of last 12 months
13.2% of last 12 months
3.9% of last 12 months
5.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2 | 2.63% |
| 2026-03 | 11 | 14.47% |
| 2026-02 | 5 | 6.58% |
| 2026-01 | 10 | 13.16% |
| 2025-12 | 3 | 3.95% |
| 2025-11 | 5 | 6.58% |
| 2025-10 | 7 | 9.21% |
| 2025-09 | 5 | 6.58% |
| 2025-08 | 11 | 14.47% |
| 2025-07 | 10 | 13.16% |
| 2025-06 | 3 | 3.95% |
| 2025-05 | 4 | 5.26% |
Active Stores by Launch Year
Currently, 450 active stores in PubMatic are tracked in our database , with the most stores launched in 2026 (28 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
28 active stores
65 active stores
44 active stores
49 active stores
37 active stores
44 active stores
36 active stores
23 active stores
23 active stores
20 active stores
14 active stores
13 active stores
8 active stores
5 active stores
5 active stores
Distribution by Launch Year
6.2% of tracked active stores
14.4% of tracked active stores
9.8% of tracked active stores
10.9% of tracked active stores
8.2% of tracked active stores
9.8% of tracked active stores
8.0% of tracked active stores
5.1% of tracked active stores
5.1% of tracked active stores
4.4% of tracked active stores
3.1% of tracked active stores
2.9% of tracked active stores
1.8% of tracked active stores
1.1% of tracked active stores
1.1% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 28 | 6.22% |
| 2025 | 65 | 14.44% |
| 2024 | 44 | 9.78% |
| 2023 | 49 | 10.89% |
| 2022 | 37 | 8.22% |
| 2021 | 44 | 9.78% |
| 2020 | 36 | 8.00% |
| 2019 | 23 | 5.11% |
| 2018 | 23 | 5.11% |
| 2017 | 20 | 4.44% |
| 2016 | 14 | 3.11% |
| 2015 | 13 | 2.89% |
| 2014 | 8 | 1.78% |
| 2013 | 5 | 1.11% |
| 2012 | 5 | 1.11% |
Geographic Distribution
United States stores with 43.9% (161 AI-verified stores) , followed by Indonesia (11.2%) and United Kingdom (7.9%) .
Base: 367 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
161 AI-verified stores
41 AI-verified stores
29 AI-verified stores
26 AI-verified stores
16 AI-verified stores
13 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
161 AI-verified stores
41 AI-verified stores
29 AI-verified stores
26 AI-verified stores
16 AI-verified stores
13 AI-verified stores
11 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 161 | 43.87% |
| Indonesia | 41 | 11.17% |
| United Kingdom | 29 | 7.90% |
| India | 26 | 7.08% |
| Turkey | 16 | 4.36% |
| France | 13 | 3.54% |
| Italy | 11 | 3.00% |
| Spain | 10 | 2.72% |
| Australia | 9 | 2.45% |
| Canada | 9 | 2.45% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Toys & Games
Custom - Sporting Goods & Outdoor Gear
SAP Commerce Cloud - Clothing & Accessories
Crealive - Jewelry & Watches
VTEX - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Clothing & Accessories
WooCommerce - Arts & Entertainment
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.2k | 48.11% |
| Phones | 367.0 | 14.95% |
| Ecommerce platform | 2.4k | 99.31% |
| Couriers | 208.0 | 8.47% |
| Payment Providers | 386.0 | 15.72% |
| Categories | 495.0 | 20.16% |
| Social Media | 1.9k | 78.78% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PubMatic e-commerce landscape:
Analyze 451.0 verified e-commerce stores on PubMatic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PubMatic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PubMatic e-commerce intelligence?
-
We track 451.0 verified PubMatic e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 26.2% among stores with at least one detectable social profile (300 stores) , followed by Instagram (25.7%) and YouTube (13.4%) .
Base: 1,934 stores with any detectable social profile (78.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
300 stores
294 stores
154 stores
102 stores
90 stores
68 stores
68 stores
52 stores
13 stores
5 stores
Visual Distribution
300 stores
294 stores
154 stores
102 stores
90 stores
68 stores
68 stores
52 stores
13 stores
5 stores