PubMatic Technology Adoption in E-commerce
Discover 34.7k e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
Custom leads with 98.2% of stores with physical delivery (34,068 stores) , followed by WooCommerce (1.6%) and Magento (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
34,068 stores
551 stores
22 stores
21 stores
7 stores
6 stores
5 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 34068 | 98.21% |
| WooCommerce | 551 | 1.59% |
| Magento | 22 | 0.06% |
| WooCommerce, EasyDigitalDownloads | 21 | 0.06% |
| Shopify | 7 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 6 | 0.02% |
| EasyDigitalDownloads | 5 | 0.01% |
| 1C-Bitrix | 3 | 0.01% |
| VTEX | 1 | 0.00% |
| SAP Commerce Cloud | 1 | 0.00% |
| nopCommerce | 1 | 0.00% |
| Crealive | 1 | 0.00% |
| Ecwid | 1 | 0.00% |
| Yahoo! Ecommerce | 1 | 0.00% |
| BASE, EasyDigitalDownloads | 0 | 0.00% |
All Stores Distribution
Custom holds 93.3% share of all PubMatic e-commerce stores (34,068) , with WooCommerce at 6.1% and Magento at 0.1% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
34,068 stores
2,225 stores
37 stores
40 stores
7 stores
51 stores
61 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 34068 | 93.33% |
| WooCommerce | 2225 | 6.10% |
| Magento | 37 | 0.10% |
| WooCommerce, EasyDigitalDownloads | 40 | 0.11% |
| Shopify | 7 | 0.02% |
| EasyDigitalDownloads, WooCommerce | 51 | 0.14% |
| EasyDigitalDownloads | 61 | 0.17% |
| 1C-Bitrix | 3 | 0.01% |
| VTEX | 1 | 0.00% |
| SAP Commerce Cloud | 1 | 0.00% |
| nopCommerce | 1 | 0.00% |
| Crealive | 2 | 0.01% |
| Ecwid | 3 | 0.01% |
| Yahoo! Ecommerce | 1 | 0.00% |
| BASE, EasyDigitalDownloads | 1 | 0.00% |
Categories Distribution
Health & Beauty leads with 20.3% of all stores (3,774 stores) , followed by Books & Media (16.6%) and Food & Beverages (15.0%) .
Top 10 Categories
3,774 stores
3,080 stores
2,791 stores
2,566 stores
1,067 stores
987 stores
842 stores
760 stores
586 stores
442 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 3774 | 20.29% |
| Books & Media | 3080 | 16.56% |
| Food & Beverages | 2791 | 15.00% |
| Arts & Entertainment | 2566 | 13.79% |
| Electronics & Technology | 1067 | 5.74% |
| Clothing & Accessories | 987 | 5.31% |
| Home & Garden | 842 | 4.53% |
| Vehicles & Parts | 760 | 4.09% |
| Sporting Goods & Outdoor Gear | 586 | 3.15% |
| Pets & Pet Supplies | 442 | 2.38% |
| Business & Industrial | 410 | 2.20% |
| Furniture & Home Decor | 353 | 1.90% |
| Collectibles & Hobbies | 323 | 1.74% |
| Gifts & Special Occasions | 318 | 1.71% |
| Toys & Games | 303 | 1.63% |
Payment Providers Distribution
PayPal leads with 26.1% among AI-verified physical stores (305 stores) , followed by Bolt (13.7%) and Mada (11.4%) .
Base: 1,309 AI-verified physical stores with detectable payment providers (3.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
305 stores
160 stores
133 stores
116 stores
71 stores
67 stores
65 stores
65 stores
44 stores
28 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 305 | 26.14% |
| Bolt | 160 | 13.71% |
| Mada | 133 | 11.40% |
| Stripe Connect | 116 | 9.94% |
| American Express | 71 | 6.08% |
| BitCoin | 67 | 5.74% |
| MasterCard | 65 | 5.57% |
| VISA | 65 | 5.57% |
| Paddle | 44 | 3.77% |
| Mollie | 28 | 2.40% |
| Apple Pay | 27 | 2.31% |
| Google Pay | 24 | 2.06% |
| Swish | 24 | 2.06% |
| Koin | 20 | 1.71% |
| JCB | 18 | 1.54% |
Shipping Carriers Distribution
Hermes leads with 15.4% among AI-verified physical stores (208 stores) , followed by UPS (10.9%) and Correos (10.3%) .
Base: 1,710 AI-verified physical stores with detectable shipping carriers (4.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Hermes | 208 | 15.42% |
| UPS | 147 | 10.90% |
| Correos | 139 | 10.30% |
| Pudo | 118 | 8.75% |
| Estes | 98 | 7.26% |
| USPS | 85 | 6.30% |
| JNE | 81 | 6.00% |
| DPD | 73 | 5.41% |
| TNT | 73 | 5.41% |
| DHL | 68 | 5.04% |
| FedEx | 66 | 4.89% |
| Speedy | 66 | 4.89% |
| Wahana | 51 | 3.78% |
| Yamato Japan | 41 | 3.04% |
| JX | 35 | 2.59% |
Store Launch Timeline
Over the past 12 months, 139 new stores were launched in PubMatic , with the highest activity in 2025-10 (13 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
13 stores launched
1 stores launched
14 stores launched
9 stores launched
11 stores launched
8 stores launched
12 stores launched
10 stores launched
8 stores launched
36 stores launched
8 stores launched
9 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 13 | 9.35% |
| 2025-09 | 1 | 0.72% |
| 2025-08 | 14 | 10.07% |
| 2025-07 | 9 | 6.47% |
| 2025-06 | 11 | 7.91% |
| 2025-05 | 8 | 5.76% |
| 2025-04 | 12 | 8.63% |
| 2025-03 | 10 | 7.19% |
| 2025-02 | 8 | 5.76% |
| 2025-01 | 36 | 25.90% |
| 2024-12 | 8 | 5.76% |
| 2024-11 | 9 | 6.47% |
Active Stores by Launch Year
Currently, 9,513 active stores in PubMatic are tracked in our database , with the most stores launched in 2025 (122 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
122 active stores
163 active stores
150 active stores
206 active stores
934 active stores
870 active stores
347 active stores
338 active stores
708 active stores
573 active stores
389 active stores
827 active stores
1,340 active stores
757 active stores
594 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 122 | 1.28% |
| 2024 | 163 | 1.71% |
| 2023 | 150 | 1.58% |
| 2022 | 206 | 2.17% |
| 2021 | 934 | 9.82% |
| 2020 | 870 | 9.15% |
| 2019 | 347 | 3.65% |
| 2018 | 338 | 3.55% |
| 2017 | 708 | 7.44% |
| 2016 | 573 | 6.02% |
| 2015 | 389 | 4.09% |
| 2014 | 827 | 8.69% |
| 2013 | 1340 | 14.09% |
| 2012 | 757 | 7.96% |
| 2011 | 594 | 6.24% |
| 2010 | 421 | 4.43% |
| 2009 | 321 | 3.37% |
| 2008 | 186 | 1.96% |
| 2007 | 142 | 1.49% |
| 2006 | 37 | 0.39% |
| 2005 | 9 | 0.09% |
| 2004 | 18 | 0.19% |
| 2003 | 12 | 0.13% |
| 2002 | 12 | 0.13% |
| 2001 | 10 | 0.11% |
| 2000 | 11 | 0.12% |
| 1999 | 6 | 0.06% |
| 1998 | 4 | 0.04% |
| 1997 | 3 | 0.03% |
| 1996 | 1 | 0.01% |
| 1995 | 2 | 0.02% |
Geographic Distribution
United States leads with 22.0% (5,687 AI-verified stores) , followed by Spain (13.3%) and Indonesia (12.8%) .
Base: 25,883 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
5,687 AI-verified stores
3,434 AI-verified stores
3,318 AI-verified stores
1,630 AI-verified stores
1,432 AI-verified stores
1,236 AI-verified stores
1,147 AI-verified stores
1,105 AI-verified stores
1,003 AI-verified stores
935 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5687 | 21.97% |
| Spain | 3434 | 13.27% |
| Indonesia | 3318 | 12.82% |
| Turkey | 1630 | 6.30% |
| France | 1432 | 5.53% |
| Canada | 1236 | 4.78% |
| Armenia | 1147 | 4.43% |
| United Kingdom | 1105 | 4.27% |
| India | 1003 | 3.88% |
| Argentina | 935 | 3.61% |
| Brazil | 680 | 2.63% |
| Mexico | 660 | 2.55% |
| Italy | 607 | 2.35% |
| Azerbaijan | 592 | 2.29% |
| Japan | 536 | 2.07% |
| Chile | 506 | 1.95% |
| China | 370 | 1.43% |
| Poland | 344 | 1.33% |
| Iran | 344 | 1.33% |
| Australia | 317 | 1.22% |
Featured Stores
Discover the strongest performers and newest entrants in PubMatic's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
WooCommerce — Clothing & Accessories
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
WooCommerce — Food & Beverages
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 36.6k | 100.00% |
| Emails | 10.3k | 28.10% |
| Phones | 1.7k | 4.67% |
| Ecommerce platform | 36.5k | 99.91% |
| Couriers | 1.7k | 4.68% |
| Payment Providers | 1.3k | 3.58% |
| Categories | 20.2k | 55.31% |
| Social Media | 17.4k | 47.61% |
Starter Package
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Maximize Your ROI
Use our detailed PubMatic E-commerce Database to:
Gain actionable insights into 34.7k physical stores in PubMatic.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PubMatic online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
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Delivery Methods
- Direct download
- Email delivery
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Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the PubMatic E-commerce Database?
-
Our database covers over 34.7k PubMatic physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 34.8% among stores with at least one detectable social profile (11,341 stores) , followed by Twitter (23.2%) and Instagram (13.9%) .
Base: 17,402 stores with any detectable social profile (47.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
11,341 stores
7,555 stores
4,525 stores
4,283 stores
1,598 stores
1,429 stores
951 stores
424 stores
283 stores
233 stores
Visual Distribution