PubMatic Technology Adoption in E-commerce
Discover 428 verified e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.3k domains. 428 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
428 verified active stores out of 2.3k detected · 18.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 79.2% of stores with physical delivery (339 stores) , followed by Magento (7.2%) and Custom (6.8%) .
Base: 428 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
339 stores
31 stores
29 stores
22 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
Visual Distribution
339 stores
31 stores
29 stores
22 stores
2 stores
1 stores
1 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 339 | 79.21% |
| Magento | 31 | 7.24% |
| Custom | 29 | 6.78% |
| Shopify | 22 | 5.14% |
| 1C-Bitrix | 2 | 0.47% |
| SAP Commerce Cloud | 1 | 0.23% |
| VTEX | 1 | 0.23% |
| nopCommerce | 1 | 0.23% |
| Turbify, Yahoo! Ecommerce | 1 | 0.23% |
| Crealive | 1 | 0.23% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 93.9% share of detected PubMatic e-commerce signals (2,181) , with Magento at 1.9% and Custom at 1.2% (June 2026) .
Base: 2,322 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,181 websites
44 websites
29 websites
25 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
Visual Distribution
2,181 websites
44 websites
29 websites
25 websites
2 websites
1 websites
1 websites
1 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 2181 | 93.93% |
| Magento | 44 | 1.89% |
| Custom | 29 | 1.25% |
| Shopify | 25 | 1.08% |
| 1C-Bitrix | 2 | 0.09% |
| SAP Commerce Cloud | 1 | 0.04% |
| VTEX | 1 | 0.04% |
| nopCommerce | 1 | 0.04% |
| Turbify, Yahoo! Ecommerce | 1 | 0.04% |
| Crealive | 1 | 0.04% |
Categories Distribution
Clothing & Accessories stores with 22.4% of all stores (96 stores) , followed by Arts & Entertainment (13.3%) and Health & Beauty (9.6%) .
Base: 428 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
96 stores
57 stores
41 stores
39 stores
36 stores
23 stores
15 stores
13 stores
13 stores
11 stores
Visual Distribution
96 stores
57 stores
41 stores
39 stores
36 stores
23 stores
15 stores
13 stores
13 stores
11 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 96 | 22.43% |
| Arts & Entertainment | 57 | 13.32% |
| Health & Beauty | 41 | 9.58% |
| Toys & Games | 39 | 9.11% |
| Food & Beverages | 36 | 8.41% |
| Books & Media | 23 | 5.37% |
| Sporting Goods & Outdoor Gear | 15 | 3.50% |
| Gifts & Special Occasions | 13 | 3.04% |
| Jewelry & Watches | 13 | 3.04% |
| Electronics & Technology | 11 | 2.57% |
Payment Providers Distribution
PayPal accounts for 34.7% of displayed detection occurrences (52 occurrences) , followed by Stripe Connect (21.3%) and American Express (11.3%) .
Base: 150 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 occurrences
32 occurrences
17 occurrences
11 occurrences
11 occurrences
8 occurrences
6 occurrences
5 occurrences
5 occurrences
3 occurrences
Visual Distribution
52 occurrences
32 occurrences
17 occurrences
11 occurrences
11 occurrences
8 occurrences
6 occurrences
5 occurrences
5 occurrences
3 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 52 | 34.67% |
| Stripe Connect | 32 | 21.33% |
| American Express | 17 | 11.33% |
| Apple Pay | 11 | 7.33% |
| MasterCard | 11 | 7.33% |
| Google Pay | 8 | 5.33% |
| Amazon Pay | 6 | 4.00% |
| VISA | 5 | 3.33% |
| Klarna | 5 | 3.33% |
| JCB | 3 | 2.00% |
Shipping Carriers Distribution
USPS accounts for 29.8% of displayed detection occurrences (28 occurrences) , followed by UPS (17.0%) and FedEx (14.9%) .
Base: 94 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
28 occurrences
16 occurrences
14 occurrences
12 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
Visual Distribution
28 occurrences
16 occurrences
14 occurrences
12 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 28 | 29.79% |
| UPS | 16 | 17.02% |
| FedEx | 14 | 14.89% |
| DHL | 12 | 12.77% |
| Australia Post | 6 | 6.38% |
| Royal Mail | 5 | 5.32% |
| La Poste | 4 | 4.26% |
| TNT | 4 | 4.26% |
| Blue Star | 3 | 3.19% |
| Colissimo | 2 | 2.13% |
Store Launch Timeline
Over the past 12 months, 56 new stores were launched in PubMatic , with the highest activity in 2026-04 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
8 stores launched
4 stores launched
8 stores launched
4 stores launched
3 stores launched
4 stores launched
4 stores launched
9 stores launched
10 stores launched
Monthly Trend
3.6% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
14.3% of last 12 months
7.1% of last 12 months
5.4% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
16.1% of last 12 months
17.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 2 | 3.57% |
| 2026-03 | 8 | 14.29% |
| 2026-02 | 4 | 7.14% |
| 2026-01 | 8 | 14.29% |
| 2025-12 | 4 | 7.14% |
| 2025-11 | 3 | 5.36% |
| 2025-10 | 4 | 7.14% |
| 2025-09 | 4 | 7.14% |
| 2025-08 | 9 | 16.07% |
| 2025-07 | 10 | 17.86% |
Active Stores by Launch Year
Currently, 427 active stores in PubMatic are tracked in our database , with the most stores launched in 2026 (22 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
22 active stores
55 active stores
40 active stores
43 active stores
39 active stores
43 active stores
35 active stores
26 active stores
24 active stores
20 active stores
13 active stores
11 active stores
7 active stores
5 active stores
5 active stores
Distribution by Launch Year
5.2% of tracked active stores
12.9% of tracked active stores
9.4% of tracked active stores
10.1% of tracked active stores
9.1% of tracked active stores
10.1% of tracked active stores
8.2% of tracked active stores
6.1% of tracked active stores
5.6% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
2.6% of tracked active stores
1.6% of tracked active stores
1.2% of tracked active stores
1.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 22 | 5.15% |
| 2025 | 55 | 12.88% |
| 2024 | 40 | 9.37% |
| 2023 | 43 | 10.07% |
| 2022 | 39 | 9.13% |
| 2021 | 43 | 10.07% |
| 2020 | 35 | 8.20% |
| 2019 | 26 | 6.09% |
| 2018 | 24 | 5.62% |
| 2017 | 20 | 4.68% |
| 2016 | 13 | 3.04% |
| 2015 | 11 | 2.58% |
| 2014 | 7 | 1.64% |
| 2013 | 5 | 1.17% |
| 2012 | 5 | 1.17% |
Geographic Distribution
United States stores with 36.0% (154 active verified stores) , followed by Indonesia (6.5%) and United Kingdom (5.8%) .
Base: 428 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
154 active verified stores
28 active verified stores
25 active verified stores
22 active verified stores
16 active verified stores
13 active verified stores
12 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
Visual Distribution
154 active verified stores
28 active verified stores
25 active verified stores
22 active verified stores
16 active verified stores
13 active verified stores
12 active verified stores
10 active verified stores
9 active verified stores
9 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 154 | 35.98% |
| Indonesia | 28 | 6.54% |
| United Kingdom | 25 | 5.84% |
| India | 22 | 5.14% |
| Turkey | 16 | 3.74% |
| France | 13 | 3.04% |
| Italy | 12 | 2.80% |
| Germany | 10 | 2.34% |
| Australia | 9 | 2.10% |
| Spain | 9 | 2.10% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Toys & Games
Custom - Clothing & Accessories
SAP Commerce Cloud - Clothing & Accessories
Crealive - Jewelry & Watches
VTEX - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.3k | 100.00% |
| Emails | 1.1k | 48.11% |
| Phones | 350 | 15.07% |
| Ecommerce platform | 2.3k | 99.18% |
| Couriers | 175 | 7.54% |
| Payment Providers | 360 | 15.50% |
| Categories | 452 | 19.47% |
| Social Media | 1.8k | 78.81% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the PubMatic e-commerce landscape:
Analyze 428 verified e-commerce stores on PubMatic - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across PubMatic e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the PubMatic e-commerce intelligence?
-
We track 428 verified PubMatic e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 25.8% of displayed detection occurrences (278 occurrences) , followed by Facebook (25.3%) and YouTube (13.8%) .
Base: 1,079 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
278 occurrences
273 occurrences
149 occurrences
94 occurrences
90 occurrences
72 occurrences
62 occurrences
43 occurrences
13 occurrences
5 occurrences
Visual Distribution
278 occurrences
273 occurrences
149 occurrences
94 occurrences
90 occurrences
72 occurrences
62 occurrences
43 occurrences
13 occurrences
5 occurrences