PubMatic Technology Adoption in E-commerce
Discover 1.1k e-commerce stores using PubMatic. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: December 2025
E-commerce Platforms Distribution
WooCommerce leads with 53.7% of stores with physical delivery (582 stores) , followed by Custom (39.7%) and Magento (2.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
582 stores
430 stores
23 stores
20 stores
8 stores
6 stores
6 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 582 | 53.69% |
| Custom | 430 | 39.67% |
| Magento | 23 | 2.12% |
| WooCommerce, EasyDigitalDownloads | 20 | 1.85% |
| Shopify | 8 | 0.74% |
| EasyDigitalDownloads, WooCommerce | 6 | 0.55% |
| EasyDigitalDownloads | 6 | 0.55% |
| 1C-Bitrix | 3 | 0.28% |
| SAP Commerce Cloud | 1 | 0.09% |
| nopCommerce | 1 | 0.09% |
| VTEX | 1 | 0.09% |
| Ecwid | 1 | 0.09% |
| Crealive | 1 | 0.09% |
| Yahoo! Ecommerce | 1 | 0.09% |
| PrestaShop | 0 | 0.00% |
All Stores Distribution
WooCommerce holds 77.8% share of all PubMatic e-commerce stores (2,263) , with Custom at 14.8% and Magento at 1.3% (November 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
2,263 stores
430 stores
38 stores
40 stores
8 stores
53 stores
63 stores
3 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2263 | 77.82% |
| Custom | 430 | 14.79% |
| Magento | 38 | 1.31% |
| WooCommerce, EasyDigitalDownloads | 40 | 1.38% |
| Shopify | 8 | 0.28% |
| EasyDigitalDownloads, WooCommerce | 53 | 1.82% |
| EasyDigitalDownloads | 63 | 2.17% |
| 1C-Bitrix | 3 | 0.10% |
| SAP Commerce Cloud | 1 | 0.03% |
| nopCommerce | 1 | 0.03% |
| VTEX | 1 | 0.03% |
| Ecwid | 3 | 0.10% |
| Crealive | 2 | 0.07% |
| Yahoo! Ecommerce | 1 | 0.03% |
| PrestaShop | 1 | 0.03% |
Categories Distribution
Food & Beverages leads with 17.4% of all stores (134 stores) , followed by Health & Beauty (16.5%) and Clothing & Accessories (15.3%) .
Top 10 Categories
134 stores
127 stores
118 stores
82 stores
61 stores
46 stores
39 stores
32 stores
30 stores
25 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 134 | 17.38% |
| Health & Beauty | 127 | 16.47% |
| Clothing & Accessories | 118 | 15.30% |
| Arts & Entertainment | 82 | 10.64% |
| Books & Media | 61 | 7.91% |
| Vehicles & Parts | 46 | 5.97% |
| Electronics & Technology | 39 | 5.06% |
| Home & Garden | 32 | 4.15% |
| Sporting Goods & Outdoor Gear | 30 | 3.89% |
| Jewelry & Watches | 25 | 3.24% |
| Collectibles & Hobbies | 20 | 2.59% |
| Pets & Pet Supplies | 19 | 2.46% |
| Furniture & Home Decor | 13 | 1.69% |
| Business & Industrial | 13 | 1.69% |
| Gifts & Special Occasions | 12 | 1.56% |
Payment Providers Distribution
PayPal leads with 30.6% among AI-verified physical stores (92 stores) , followed by Stripe Connect (15.9%) and American Express (10.0%) .
Base: 432 AI-verified physical stores with detectable payment providers (14.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
92 stores
48 stores
30 stores
25 stores
19 stores
18 stores
14 stores
10 stores
10 stores
9 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 92 | 30.56% |
| Stripe Connect | 48 | 15.95% |
| American Express | 30 | 9.97% |
| MasterCard | 25 | 8.31% |
| Google Pay | 19 | 6.31% |
| Apple Pay | 18 | 5.98% |
| VISA | 14 | 4.65% |
| Klarna | 10 | 3.32% |
| Bolt | 10 | 3.32% |
| JCB | 9 | 2.99% |
| Paddle | 7 | 2.33% |
| Amazon Pay | 6 | 1.99% |
| Affirm | 5 | 1.66% |
| BitCoin | 4 | 1.33% |
| UnionPay | 4 | 1.33% |
Shipping Carriers Distribution
USPS leads with 21.7% among AI-verified physical stores (33 stores) , followed by UPS (13.8%) and JX (11.2%) .
Base: 299 AI-verified physical stores with detectable shipping carriers (10.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
33 stores
21 stores
17 stores
17 stores
16 stores
9 stores
6 stores
6 stores
6 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| USPS | 33 | 21.71% |
| UPS | 21 | 13.82% |
| JX | 17 | 11.18% |
| DHL | 17 | 11.18% |
| FedEx | 16 | 10.53% |
| Royal Mail | 9 | 5.92% |
| Australia Post | 6 | 3.95% |
| TNT | 6 | 3.95% |
| Hermes | 6 | 3.95% |
| Correos | 4 | 2.63% |
| Blue Star | 4 | 2.63% |
| Canada Post | 4 | 2.63% |
| India Post | 3 | 1.97% |
| JNE | 3 | 1.97% |
| GLS | 3 | 1.97% |
Store Launch Timeline
Over the past 12 months, 116 new stores were launched in PubMatic , with the highest activity in 2025-10 (14 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
14 stores launched
1 stores launched
15 stores launched
10 stores launched
11 stores launched
7 stores launched
12 stores launched
8 stores launched
9 stores launched
18 stores launched
7 stores launched
4 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-10 | 14 | 12.07% |
| 2025-09 | 1 | 0.86% |
| 2025-08 | 15 | 12.93% |
| 2025-07 | 10 | 8.62% |
| 2025-06 | 11 | 9.48% |
| 2025-05 | 7 | 6.03% |
| 2025-04 | 12 | 10.34% |
| 2025-03 | 8 | 6.90% |
| 2025-02 | 9 | 7.76% |
| 2025-01 | 18 | 15.52% |
| 2024-12 | 7 | 6.03% |
| 2024-11 | 4 | 3.45% |
Active Stores by Launch Year
Currently, 1,024 active stores in PubMatic are tracked in our database , with the most stores launched in 2025 (105 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
105 active stores
92 active stores
86 active stores
69 active stores
91 active stores
103 active stores
67 active stores
63 active stores
82 active stores
42 active stores
34 active stores
41 active stores
32 active stores
15 active stores
15 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 105 | 10.25% |
| 2024 | 92 | 8.98% |
| 2023 | 86 | 8.40% |
| 2022 | 69 | 6.74% |
| 2021 | 91 | 8.89% |
| 2020 | 103 | 10.06% |
| 2019 | 67 | 6.54% |
| 2018 | 63 | 6.15% |
| 2017 | 82 | 8.01% |
| 2016 | 42 | 4.10% |
| 2015 | 34 | 3.32% |
| 2014 | 41 | 4.00% |
| 2013 | 32 | 3.13% |
| 2012 | 15 | 1.46% |
| 2011 | 15 | 1.46% |
| 2010 | 15 | 1.46% |
| 2009 | 11 | 1.07% |
| 2008 | 4 | 0.39% |
| 2007 | 7 | 0.68% |
| 2006 | 8 | 0.78% |
| 2005 | 5 | 0.49% |
| 2004 | 4 | 0.39% |
| 2003 | 8 | 0.78% |
| 2002 | 5 | 0.49% |
| 2001 | 7 | 0.68% |
| 2000 | 2 | 0.20% |
| 1999 | 3 | 0.29% |
| 1998 | 3 | 0.29% |
| 1997 | 2 | 0.20% |
| 1996 | 1 | 0.10% |
| 1995 | 2 | 0.20% |
Geographic Distribution
United States leads with 45.8% (352 AI-verified stores) , followed by United Kingdom (8.9%) and India (5.6%) .
Base: 768 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
352 AI-verified stores
68 AI-verified stores
43 AI-verified stores
35 AI-verified stores
32 AI-verified stores
29 AI-verified stores
26 AI-verified stores
25 AI-verified stores
23 AI-verified stores
21 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 352 | 45.83% |
| United Kingdom | 68 | 8.85% |
| India | 43 | 5.60% |
| Japan | 35 | 4.56% |
| Spain | 32 | 4.17% |
| Turkey | 29 | 3.78% |
| Indonesia | 26 | 3.39% |
| France | 25 | 3.26% |
| Australia | 23 | 2.99% |
| Canada | 21 | 2.73% |
| Italy | 16 | 2.08% |
| Mexico | 15 | 1.95% |
| South Africa | 14 | 1.82% |
| Netherlands | 14 | 1.82% |
| Argentina | 13 | 1.69% |
| Germany | 12 | 1.56% |
| China | 10 | 1.30% |
| Brazil | 8 | 1.04% |
| Vietnam | 6 | 0.78% |
| Sweden | 6 | 0.78% |
Featured Stores
Discover the strongest performers and newest entrants in PubMatic's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Arts & Entertainment
Custom
WooCommerce — Clothing & Accessories
WooCommerce — Health & Beauty
WooCommerce — Clothing & Accessories
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.0k | 100.00% |
| Emails | 1.4k | 48.14% |
| Phones | 227.0 | 7.67% |
| Ecommerce platform | 2.9k | 98.85% |
| Couriers | 299.0 | 10.11% |
| Payment Providers | 432.0 | 14.60% |
| Categories | 1.8k | 59.70% |
| Social Media | 2.1k | 72.14% |
Starter Package
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Maximize Your ROI
Use our detailed PubMatic E-commerce Database to:
Gain actionable insights into 1.1k physical stores in PubMatic.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at PubMatic online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- B2B Retargeting
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Frequently Asked Questions
- What data is included in the PubMatic E-commerce Database?
-
Our database covers over 1.1k PubMatic physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 24.5% among stores with at least one detectable social profile (587 stores) , followed by Instagram (23.9%) and YouTube (13.9%) .
Base: 2,134 stores with any detectable social profile (72.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
587 stores
572 stores
334 stores
277 stores
218 stores
135 stores
108 stores
102 stores
51 stores
12 stores
Visual Distribution