Podium Technology Adoption in E-commerce
Discover 2.7k verified e-commerce stores using Podium. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.1k domains. 2.7k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.7k verified active stores out of 4.1k detected · 66.4% verification rate
E-commerce Platforms Distribution
Shopify stores with 55.8% of stores with physical delivery (1,524 stores) , followed by Custom (16.0%) and WooCommerce (11.6%) .
Base: 2,729 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,524 stores
437 stores
317 stores
143 stores
90 stores
53 stores
44 stores
20 stores
19 stores
17 stores
Visual Distribution
1,524 stores
437 stores
317 stores
143 stores
90 stores
53 stores
44 stores
20 stores
19 stores
17 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 1524 | 55.84% |
| Custom | 437 | 16.01% |
| WooCommerce | 317 | 11.62% |
| Watchfinder & Co. proprietary platform | 143 | 5.24% |
| BigCommerce | 90 | 3.30% |
| Squarespace Commerce | 53 | 1.94% |
| Wix eCommerce | 44 | 1.61% |
| nopCommerce | 20 | 0.73% |
| Magento | 19 | 0.70% |
| Lightspeed eCom | 17 | 0.62% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 39.9% share of detected Podium e-commerce signals (1,639) , with Custom at 10.6% and WooCommerce at 22.0% (June 2026) .
Base: 4,109 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,639 websites
437 websites
903 websites
184 websites
98 websites
305 websites
333 websites
20 websites
23 websites
17 websites
Visual Distribution
1,639 websites
437 websites
903 websites
184 websites
98 websites
305 websites
333 websites
20 websites
23 websites
17 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 1639 | 39.89% |
| Custom | 437 | 10.64% |
| WooCommerce | 903 | 21.98% |
| Watchfinder & Co. proprietary platform | 184 | 4.48% |
| BigCommerce | 98 | 2.39% |
| Squarespace Commerce | 305 | 7.42% |
| Wix eCommerce | 333 | 8.10% |
| nopCommerce | 20 | 0.49% |
| Magento | 23 | 0.56% |
| Lightspeed eCom | 17 | 0.41% |
Categories Distribution
Jewelry & Watches stores with 25.9% of all stores (708 stores) , followed by Furniture & Home Decor (23.2%) and Vehicles & Parts (11.5%) .
Base: 2,729 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
708 stores
632 stores
313 stores
246 stores
167 stores
125 stores
112 stores
82 stores
72 stores
71 stores
Visual Distribution
708 stores
632 stores
313 stores
246 stores
167 stores
125 stores
112 stores
82 stores
72 stores
71 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Jewelry & Watches | 708 | 25.94% |
| Furniture & Home Decor | 632 | 23.16% |
| Vehicles & Parts | 313 | 11.47% |
| Sporting Goods & Outdoor Gear | 246 | 9.01% |
| Home & Garden | 167 | 6.12% |
| Health & Beauty | 125 | 4.58% |
| Arts & Entertainment | 112 | 4.10% |
| Toys & Games | 82 | 3.00% |
| Tools & Hardware | 72 | 2.64% |
| Clothing & Accessories | 71 | 2.60% |
Payment Providers Distribution
PayPal accounts for 20.1% of displayed detection occurrences (111 occurrences) , followed by American Express (17.9%) and Bolt (15.9%) .
Base: 552 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
111 occurrences
99 occurrences
88 occurrences
78 occurrences
44 occurrences
39 occurrences
26 occurrences
23 occurrences
23 occurrences
21 occurrences
Visual Distribution
111 occurrences
99 occurrences
88 occurrences
78 occurrences
44 occurrences
39 occurrences
26 occurrences
23 occurrences
23 occurrences
21 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 111 | 20.11% |
| American Express | 99 | 17.93% |
| Bolt | 88 | 15.94% |
| MasterCard | 78 | 14.13% |
| Stripe Connect | 44 | 7.97% |
| Affirm | 39 | 7.07% |
| Apple Pay | 26 | 4.71% |
| Zip Pay | 23 | 4.17% |
| Google Pay | 23 | 4.17% |
| AfterPay | 21 | 3.80% |
Shipping Carriers Distribution
UPS accounts for 26.5% of displayed detection occurrences (124 occurrences) , followed by USPS (20.5%) and FedEx (18.6%) .
Base: 468 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
124 occurrences
96 occurrences
87 occurrences
80 occurrences
28 occurrences
19 occurrences
17 occurrences
6 occurrences
6 occurrences
5 occurrences
Visual Distribution
124 occurrences
96 occurrences
87 occurrences
80 occurrences
28 occurrences
19 occurrences
17 occurrences
6 occurrences
6 occurrences
5 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 124 | 26.50% |
| USPS | 96 | 20.51% |
| FedEx | 87 | 18.59% |
| Australia Post | 80 | 17.09% |
| TNT | 28 | 5.98% |
| DHL | 19 | 4.06% |
| Speedy | 17 | 3.63% |
| Fastway | 6 | 1.28% |
| Couriers Please | 6 | 1.28% |
| TCS | 5 | 1.07% |
Store Launch Timeline
Over the past 12 months, 87 new stores were launched in Podium , with the highest activity in 2026-05 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
6 stores launched
6 stores launched
4 stores launched
2 stores launched
3 stores launched
10 stores launched
11 stores launched
6 stores launched
14 stores launched
10 stores launched
10 stores launched
Monthly Trend
5.7% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
4.6% of last 12 months
2.3% of last 12 months
3.4% of last 12 months
11.5% of last 12 months
12.6% of last 12 months
6.9% of last 12 months
16.1% of last 12 months
11.5% of last 12 months
11.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 5 | 5.75% |
| 2026-04 | 6 | 6.90% |
| 2026-03 | 6 | 6.90% |
| 2026-02 | 4 | 4.60% |
| 2026-01 | 2 | 2.30% |
| 2025-12 | 3 | 3.45% |
| 2025-11 | 10 | 11.49% |
| 2025-10 | 11 | 12.64% |
| 2025-09 | 6 | 6.90% |
| 2025-08 | 14 | 16.09% |
| 2025-07 | 10 | 11.49% |
| 2025-06 | 10 | 11.49% |
Active Stores by Launch Year
Currently, 2,704 active stores in Podium are tracked in our database , with the most stores launched in 2026 (23 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
23 active stores
103 active stores
115 active stores
107 active stores
152 active stores
116 active stores
148 active stores
117 active stores
133 active stores
164 active stores
81 active stores
74 active stores
72 active stores
119 active stores
77 active stores
Distribution by Launch Year
0.9% of tracked active stores
3.8% of tracked active stores
4.3% of tracked active stores
4.0% of tracked active stores
5.6% of tracked active stores
4.3% of tracked active stores
5.5% of tracked active stores
4.3% of tracked active stores
4.9% of tracked active stores
6.1% of tracked active stores
3.0% of tracked active stores
2.7% of tracked active stores
2.7% of tracked active stores
4.4% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 23 | 0.85% |
| 2025 | 103 | 3.81% |
| 2024 | 115 | 4.25% |
| 2023 | 107 | 3.96% |
| 2022 | 152 | 5.62% |
| 2021 | 116 | 4.29% |
| 2020 | 148 | 5.47% |
| 2019 | 117 | 4.33% |
| 2018 | 133 | 4.92% |
| 2017 | 164 | 6.07% |
| 2016 | 81 | 3.00% |
| 2015 | 74 | 2.74% |
| 2014 | 72 | 2.66% |
| 2013 | 119 | 4.40% |
| 2012 | 77 | 2.85% |
Geographic Distribution
United States stores with 59.8% (1,631 active verified stores) , followed by Australia (29.6%) and Canada (5.2%) .
Base: 2,729 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,631 active verified stores
809 active verified stores
143 active verified stores
22 active verified stores
9 active verified stores
8 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
Visual Distribution
1,631 active verified stores
809 active verified stores
143 active verified stores
22 active verified stores
9 active verified stores
8 active verified stores
6 active verified stores
5 active verified stores
4 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1631 | 59.77% |
| Australia | 809 | 29.64% |
| Canada | 143 | 5.24% |
| United Kingdom | 22 | 0.81% |
| New Zealand | 9 | 0.33% |
| South Africa | 8 | 0.29% |
| China | 6 | 0.22% |
| Slovakia | 5 | 0.18% |
| Croatia | 4 | 0.15% |
| Italy | 3 | 0.11% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento - Home & Garden
Shopify - Furniture & Home Decor
nopCommerce - Furniture & Home Decor
Miva
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
WooCommerce - Health & Beauty
nopCommerce - Vehicles & Parts
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.1k | 100.00% |
| Emails | 1.7k | 40.72% |
| Phones | 1k | 24.58% |
| Ecommerce platform | 4.1k | 98.64% |
| Couriers | 357 | 8.69% |
| Payment Providers | 467 | 11.37% |
| Categories | 2.8k | 68.58% |
| Social Media | 3.6k | 88.32% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Podium e-commerce landscape:
Analyze 2.7k verified e-commerce stores on Podium - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Podium e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Podium e-commerce intelligence?
-
We track 2.7k verified Podium e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.2% of displayed detection occurrences (2,333 occurrences) , followed by Instagram (29.2%) and YouTube (12.7%) .
Base: 7,239 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,333 occurrences
2,115 occurrences
920 occurrences
559 occurrences
531 occurrences
397 occurrences
228 occurrences
133 occurrences
14 occurrences
9 occurrences
Visual Distribution
2,333 occurrences
2,115 occurrences
920 occurrences
559 occurrences
531 occurrences
397 occurrences
228 occurrences
133 occurrences
14 occurrences
9 occurrences