Phlox Technology Adoption in E-commerce
Discover 4.1k verified e-commerce stores using Phlox. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.8k domains. 4.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
4.1k verified active stores out of 9.8k detected · 42.4% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 98.4% of stores with physical delivery (4,070 stores) , followed by Custom (1.6%) and BigCommerce, WooCommerce (0.0%) .
Base: 4,138 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
Visual Distribution
4,070 stores
65 stores
1 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 4070 | 98.36% |
| Custom | 65 | 1.57% |
| BigCommerce, WooCommerce | 1 | 0.02% |
| WooCommerce, Shopify | 1 | 0.02% |
| Commerce7 | 1 | 0.02% |
| Magento | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| Tray | 0 | 0.00% |
| Ideasoft | 0 | 0.00% |
| QDM | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 98.9% share of detected Phlox e-commerce signals (9,655) , with Custom at 0.7% and BigCommerce, WooCommerce at 0.0% (June 2026) .
Base: 9,761 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
Visual Distribution
9,655 websites
65 websites
1 websites
1 websites
2 websites
1 websites
3 websites
2 websites
1 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 9655 | 98.91% |
| Custom | 65 | 0.67% |
| BigCommerce, WooCommerce | 1 | 0.01% |
| WooCommerce, Shopify | 1 | 0.01% |
| Commerce7 | 2 | 0.02% |
| Magento | 1 | 0.01% |
| Cafe24 | 3 | 0.03% |
| Tray | 2 | 0.02% |
| Ideasoft | 1 | 0.01% |
| QDM | 2 | 0.02% |
Categories Distribution
Health & Beauty stores with 13.7% of all stores (567 stores) , followed by Clothing & Accessories (12.5%) and Food & Beverages (11.0%) .
Base: 4,138 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
567 stores
518 stores
456 stores
426 stores
279 stores
184 stores
174 stores
162 stores
148 stores
127 stores
Visual Distribution
567 stores
518 stores
456 stores
426 stores
279 stores
184 stores
174 stores
162 stores
148 stores
127 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 567 | 13.70% |
| Clothing & Accessories | 518 | 12.52% |
| Food & Beverages | 456 | 11.02% |
| Electronics & Technology | 426 | 10.29% |
| Home & Garden | 279 | 6.74% |
| Sporting Goods & Outdoor Gear | 184 | 4.45% |
| Furniture & Home Decor | 174 | 4.20% |
| Tools & Hardware | 162 | 3.91% |
| Business & Industrial | 148 | 3.58% |
| Gifts & Special Occasions | 127 | 3.07% |
Payment Providers Distribution
PayPal accounts for 32.2% of displayed detection occurrences (204 occurrences) , followed by Stripe Connect (16.9%) and MasterCard (11.5%) .
Base: 633 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
204 occurrences
107 occurrences
73 occurrences
57 occurrences
40 occurrences
34 occurrences
33 occurrences
31 occurrences
30 occurrences
24 occurrences
Visual Distribution
204 occurrences
107 occurrences
73 occurrences
57 occurrences
40 occurrences
34 occurrences
33 occurrences
31 occurrences
30 occurrences
24 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 204 | 32.23% |
| Stripe Connect | 107 | 16.90% |
| MasterCard | 73 | 11.53% |
| American Express | 57 | 9.00% |
| BitCoin | 40 | 6.32% |
| Klarna | 34 | 5.37% |
| Mercado Pago | 33 | 5.21% |
| Apple Pay | 31 | 4.90% |
| VISA | 30 | 4.74% |
| Google Pay | 24 | 3.79% |
Shipping Carriers Distribution
UPS accounts for 19.1% of displayed detection occurrences (75 occurrences) , followed by DHL (13.7%) and USPS (12.2%) .
Base: 393 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
75 occurrences
54 occurrences
48 occurrences
43 occurrences
40 occurrences
36 occurrences
35 occurrences
24 occurrences
19 occurrences
19 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 75 | 19.08% |
| DHL | 54 | 13.74% |
| USPS | 48 | 12.21% |
| FedEx | 43 | 10.94% |
| Estes | 40 | 10.18% |
| DPD | 36 | 9.16% |
| Correios | 35 | 8.91% |
| GLS | 24 | 6.11% |
| Hermes | 19 | 4.83% |
| Correos | 19 | 4.83% |
Store Launch Timeline
Over the past 12 months, 1,104 new stores were launched in Phlox , with the highest activity in 2026-05 (91 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
91 stores launched
97 stores launched
95 stores launched
118 stores launched
54 stores launched
88 stores launched
107 stores launched
94 stores launched
95 stores launched
88 stores launched
128 stores launched
49 stores launched
Monthly Trend
8.2% of last 12 months
8.8% of last 12 months
8.6% of last 12 months
10.7% of last 12 months
4.9% of last 12 months
8.0% of last 12 months
9.7% of last 12 months
8.5% of last 12 months
8.6% of last 12 months
8.0% of last 12 months
11.6% of last 12 months
4.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 91 | 8.24% |
| 2026-04 | 97 | 8.79% |
| 2026-03 | 95 | 8.61% |
| 2026-02 | 118 | 10.69% |
| 2026-01 | 54 | 4.89% |
| 2025-12 | 88 | 7.97% |
| 2025-11 | 107 | 9.69% |
| 2025-10 | 94 | 8.51% |
| 2025-09 | 95 | 8.61% |
| 2025-08 | 88 | 7.97% |
| 2025-07 | 128 | 11.59% |
| 2025-06 | 49 | 4.44% |
Active Stores by Launch Year
Currently, 4,135 active stores in Phlox are tracked in our database , with the most stores launched in 2026 (462 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
462 active stores
971 active stores
568 active stores
410 active stores
281 active stores
275 active stores
260 active stores
153 active stores
138 active stores
87 active stores
47 active stores
53 active stores
58 active stores
67 active stores
42 active stores
Distribution by Launch Year
11.2% of tracked active stores
23.5% of tracked active stores
13.7% of tracked active stores
9.9% of tracked active stores
6.8% of tracked active stores
6.7% of tracked active stores
6.3% of tracked active stores
3.7% of tracked active stores
3.3% of tracked active stores
2.1% of tracked active stores
1.1% of tracked active stores
1.3% of tracked active stores
1.4% of tracked active stores
1.6% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 462 | 11.17% |
| 2025 | 971 | 23.48% |
| 2024 | 568 | 13.74% |
| 2023 | 410 | 9.92% |
| 2022 | 281 | 6.80% |
| 2021 | 275 | 6.65% |
| 2020 | 260 | 6.29% |
| 2019 | 153 | 3.70% |
| 2018 | 138 | 3.34% |
| 2017 | 87 | 2.10% |
| 2016 | 47 | 1.14% |
| 2015 | 53 | 1.28% |
| 2014 | 58 | 1.40% |
| 2013 | 67 | 1.62% |
| 2012 | 42 | 1.02% |
Geographic Distribution
United States stores with 15.0% (621 active verified stores) , followed by India (7.9%) and Brazil (5.8%) .
Base: 4,138 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
621 active verified stores
326 active verified stores
240 active verified stores
215 active verified stores
147 active verified stores
132 active verified stores
121 active verified stores
119 active verified stores
97 active verified stores
96 active verified stores
Visual Distribution
621 active verified stores
326 active verified stores
240 active verified stores
215 active verified stores
147 active verified stores
132 active verified stores
121 active verified stores
119 active verified stores
97 active verified stores
96 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 621 | 15.01% |
| India | 326 | 7.88% |
| Brazil | 240 | 5.80% |
| Pakistan | 215 | 5.20% |
| Thailand | 147 | 3.55% |
| United Kingdom | 132 | 3.19% |
| Spain | 121 | 2.92% |
| Indonesia | 119 | 2.88% |
| Italy | 97 | 2.34% |
| South Africa | 96 | 2.32% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Tools & Hardware
Custom
WooCommerce
Custom
WooCommerce - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce - Baby & Toddler
WooCommerce - Electronics & Technology
WooCommerce
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.8k | 100.00% |
| Emails | 6.7k | 68.87% |
| Phones | 5.1k | 52.11% |
| Ecommerce platform | 9.7k | 99.78% |
| Couriers | 682 | 6.99% |
| Payment Providers | 1.2k | 12.00% |
| Categories | 3.9k | 40.30% |
| Social Media | 5.3k | 54.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Phlox e-commerce landscape:
Analyze 4.1k verified e-commerce stores on Phlox - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Phlox e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Phlox e-commerce intelligence?
-
We track 4.1k verified Phlox e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 34.0% of displayed detection occurrences (1,480 occurrences) , followed by Facebook (32.6%) and YouTube (7.8%) .
Base: 4,350 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,480 occurrences
1,417 occurrences
340 occurrences
297 occurrences
230 occurrences
225 occurrences
159 occurrences
126 occurrences
73 occurrences
3 occurrences
Visual Distribution
1,480 occurrences
1,417 occurrences
340 occurrences
297 occurrences
230 occurrences
225 occurrences
159 occurrences
126 occurrences
73 occurrences
3 occurrences