OpenGSE Technology Adoption in E-commerce
Discover 8.6k verified e-commerce stores using OpenGSE. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 21.9k domains. 8.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
8.6k verified active stores out of 21.9k detected · 39.2% verification rate
E-commerce Platforms Distribution
Custom stores with 96.7% of stores with physical delivery (8,294 stores) , followed by WooCommerce (1.0%) and HCL Commerce (0.5%) .
Base: 8,581 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
8,294 stores
85 stores
39 stores
35 stores
35 stores
22 stores
18 stores
8 stores
6 stores
6 stores
Visual Distribution
8,294 stores
85 stores
39 stores
35 stores
35 stores
22 stores
18 stores
8 stores
6 stores
6 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 8294 | 96.66% |
| WooCommerce | 85 | 0.99% |
| HCL Commerce | 39 | 0.45% |
| Haravan | 35 | 0.41% |
| VirtueMart | 35 | 0.41% |
| BigCommerce | 22 | 0.26% |
| ShopPHP | 18 | 0.21% |
| Magento | 8 | 0.09% |
| QDM | 6 | 0.07% |
| SAP Commerce Cloud | 6 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 37.9% share of detected OpenGSE e-commerce signals (8,294) , with WooCommerce at 1.1% and HCL Commerce at 5.3% (June 2026) .
Base: 21,903 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
8,294 websites
249 websites
1,162 websites
258 websites
877 websites
252 websites
24 websites
147 websites
449 websites
74 websites
Visual Distribution
8,294 websites
249 websites
1,162 websites
258 websites
877 websites
252 websites
24 websites
147 websites
449 websites
74 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 8294 | 37.87% |
| WooCommerce | 249 | 1.14% |
| HCL Commerce | 1162 | 5.31% |
| Haravan | 258 | 1.18% |
| VirtueMart | 877 | 4.00% |
| BigCommerce | 252 | 1.15% |
| ShopPHP | 24 | 0.11% |
| Magento | 147 | 0.67% |
| QDM | 449 | 2.05% |
| SAP Commerce Cloud | 74 | 0.34% |
Categories Distribution
Clothing & Accessories stores with 23.3% of all stores (1,999 stores) , followed by Health & Beauty (14.5%) and Electronics & Technology (14.1%) .
Base: 8,581 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,999 stores
1,240 stores
1,210 stores
496 stores
459 stores
354 stores
289 stores
247 stores
244 stores
237 stores
Visual Distribution
1,999 stores
1,240 stores
1,210 stores
496 stores
459 stores
354 stores
289 stores
247 stores
244 stores
237 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 1999 | 23.30% |
| Health & Beauty | 1240 | 14.45% |
| Electronics & Technology | 1210 | 14.10% |
| Home & Garden | 496 | 5.78% |
| Food & Beverages | 459 | 5.35% |
| Sporting Goods & Outdoor Gear | 354 | 4.13% |
| Jewelry & Watches | 289 | 3.37% |
| Gifts & Special Occasions | 247 | 2.88% |
| Arts & Entertainment | 244 | 2.84% |
| Toys & Games | 237 | 2.76% |
Payment Providers Distribution
Paytm accounts for 33.4% of displayed detection occurrences (585 occurrences) , followed by PayPal (21.3%) and Stripe Connect (19.5%) .
Base: 1,753 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
585 occurrences
373 occurrences
342 occurrences
149 occurrences
78 occurrences
57 occurrences
52 occurrences
47 occurrences
36 occurrences
34 occurrences
Visual Distribution
585 occurrences
373 occurrences
342 occurrences
149 occurrences
78 occurrences
57 occurrences
52 occurrences
47 occurrences
36 occurrences
34 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Paytm | 585 | 33.37% |
| PayPal | 373 | 21.28% |
| Stripe Connect | 342 | 19.51% |
| Bolt | 149 | 8.50% |
| MasterCard | 78 | 4.45% |
| BitCoin | 57 | 3.25% |
| American Express | 52 | 2.97% |
| VISA | 47 | 2.68% |
| Klarna | 36 | 2.05% |
| Google Pay | 34 | 1.94% |
Shipping Carriers Distribution
JNE accounts for 21.9% of displayed detection occurrences (336 occurrences) , followed by UPS (17.2%) and DHL (16.1%) .
Base: 1,532 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
336 occurrences
263 occurrences
247 occurrences
147 occurrences
128 occurrences
95 occurrences
91 occurrences
87 occurrences
70 occurrences
68 occurrences
Visual Distribution
336 occurrences
263 occurrences
247 occurrences
147 occurrences
128 occurrences
95 occurrences
91 occurrences
87 occurrences
70 occurrences
68 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| JNE | 336 | 21.93% |
| UPS | 263 | 17.17% |
| DHL | 247 | 16.12% |
| FedEx | 147 | 9.60% |
| Hermes | 128 | 8.36% |
| TNT | 95 | 6.20% |
| USPS | 91 | 5.94% |
| Giaohangnhanh | 87 | 5.68% |
| Pos Indonesia | 70 | 4.57% |
| Speedy | 68 | 4.44% |
Store Launch Timeline
Over the past 12 months, 418 new stores were launched in OpenGSE , with the highest activity in 2026-05 (44 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
44 stores launched
43 stores launched
29 stores launched
32 stores launched
31 stores launched
33 stores launched
28 stores launched
28 stores launched
44 stores launched
30 stores launched
55 stores launched
21 stores launched
Monthly Trend
10.5% of last 12 months
10.3% of last 12 months
6.9% of last 12 months
7.7% of last 12 months
7.4% of last 12 months
7.9% of last 12 months
6.7% of last 12 months
6.7% of last 12 months
10.5% of last 12 months
7.2% of last 12 months
13.2% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 44 | 10.53% |
| 2026-04 | 43 | 10.29% |
| 2026-03 | 29 | 6.94% |
| 2026-02 | 32 | 7.66% |
| 2026-01 | 31 | 7.42% |
| 2025-12 | 33 | 7.89% |
| 2025-11 | 28 | 6.70% |
| 2025-10 | 28 | 6.70% |
| 2025-09 | 44 | 10.53% |
| 2025-08 | 30 | 7.18% |
| 2025-07 | 55 | 13.16% |
| 2025-06 | 21 | 5.02% |
Active Stores by Launch Year
Currently, 5,476 active stores in OpenGSE are tracked in our database , with the most stores launched in 2026 (180 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
180 active stores
344 active stores
289 active stores
919 active stores
277 active stores
420 active stores
407 active stores
380 active stores
337 active stores
314 active stores
205 active stores
163 active stores
127 active stores
511 active stores
156 active stores
Distribution by Launch Year
3.3% of tracked active stores
6.3% of tracked active stores
5.3% of tracked active stores
16.8% of tracked active stores
5.1% of tracked active stores
7.7% of tracked active stores
7.4% of tracked active stores
6.9% of tracked active stores
6.2% of tracked active stores
5.7% of tracked active stores
3.7% of tracked active stores
3.0% of tracked active stores
2.3% of tracked active stores
9.3% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 180 | 3.29% |
| 2025 | 344 | 6.28% |
| 2024 | 289 | 5.28% |
| 2023 | 919 | 16.78% |
| 2022 | 277 | 5.06% |
| 2021 | 420 | 7.67% |
| 2020 | 407 | 7.43% |
| 2019 | 380 | 6.94% |
| 2018 | 337 | 6.15% |
| 2017 | 314 | 5.73% |
| 2016 | 205 | 3.74% |
| 2015 | 163 | 2.98% |
| 2014 | 127 | 2.32% |
| 2013 | 511 | 9.33% |
| 2012 | 156 | 2.85% |
Geographic Distribution
United States stores with 20.0% (1,716 active verified stores) , followed by Vietnam (19.7%) and Indonesia (10.3%) .
Base: 8,581 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,716 active verified stores
1,693 active verified stores
887 active verified stores
777 active verified stores
243 active verified stores
170 active verified stores
163 active verified stores
158 active verified stores
149 active verified stores
136 active verified stores
Visual Distribution
1,716 active verified stores
1,693 active verified stores
887 active verified stores
777 active verified stores
243 active verified stores
170 active verified stores
163 active verified stores
158 active verified stores
149 active verified stores
136 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1716 | 20.00% |
| Vietnam | 1693 | 19.73% |
| Indonesia | 887 | 10.34% |
| India | 777 | 9.05% |
| United Kingdom | 243 | 2.83% |
| Pakistan | 170 | 1.98% |
| Malaysia | 163 | 1.90% |
| China | 158 | 1.84% |
| Turkey | 149 | 1.74% |
| Bangladesh | 136 | 1.58% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Jewelry & Watches
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Business & Industrial
Custom
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Pets & Pet Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 21.9k | 100.00% |
| Emails | 9.8k | 44.92% |
| Phones | 4.1k | 18.70% |
| Ecommerce platform | 12.6k | 57.54% |
| Couriers | 11.2k | 51.33% |
| Payment Providers | 11.2k | 51.11% |
| Categories | 7.9k | 36.06% |
| Social Media | 9.2k | 41.97% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the OpenGSE e-commerce landscape:
Analyze 8.6k verified e-commerce stores on OpenGSE - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across OpenGSE e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the OpenGSE e-commerce intelligence?
-
We track 8.6k verified OpenGSE e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 32.2% of displayed detection occurrences (3,121 occurrences) , followed by Twitter (17.7%) and Instagram (16.7%) .
Base: 9,688 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,121 occurrences
1,711 occurrences
1,622 occurrences
1,286 occurrences
759 occurrences
539 occurrences
353 occurrences
183 occurrences
84 occurrences
30 occurrences
Visual Distribution
3,121 occurrences
1,711 occurrences
1,622 occurrences
1,286 occurrences
759 occurrences
539 occurrences
353 occurrences
183 occurrences
84 occurrences
30 occurrences