October CMS Technology Adoption in E-commerce

Discover 2.2k e-commerce stores using October CMS. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 88.9% of stores with physical delivery (1,986 stores) , followed by Shopaholic (10.4%) and WooCommerce (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 88.9%

1,986 stores

233 stores

5 stores

3 stores

Ecwid 0.1%

2 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in October CMS
Platform Stores with Physical Delivery Percentage
Custom 1986 88.86%
Shopaholic 233 10.43%
WooCommerce 5 0.22%
Magento 3 0.13%
Ecwid 2 0.09%
Snipcart 2 0.09%
Shopify 2 0.09%
PrestaShop 1 0.04%
WooCommerce, Shopaholic 1 0.04%
Shopaholic, WooCommerce 0 0.00%
Zen Cart, PrestaShop 0 0.00%

All Stores Distribution

Custom holds 83.0% share of all October CMS e-commerce stores (1,986) , with Shopaholic at 13.9% and WooCommerce at 2.1% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 83.0%

1,986 stores

333 stores

50 stores

3 stores

Ecwid 0.2%

4 stores

8 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in October CMS
Platform Total Stores Percentage
Custom 1986 82.96%
Shopaholic 333 13.91%
WooCommerce 50 2.09%
Magento 3 0.13%
Ecwid 4 0.17%
Snipcart 8 0.33%
Shopify 2 0.08%
PrestaShop 1 0.04%
WooCommerce, Shopaholic 3 0.13%
Shopaholic, WooCommerce 3 0.13%
Zen Cart, PrestaShop 1 0.04%

Categories Distribution

Business & Industrial leads with 16.4% of all stores (285 stores) , followed by Health & Beauty (11.7%) and Vehicles & Parts (11.2%) .

Top 10 Categories

Business & Industrial 16.4%

285 stores

Health & Beauty 11.7%

203 stores

Vehicles & Parts 11.2%

195 stores

Food & Beverages 10.6%

184 stores

Clothing & Accessories 9.3%

162 stores

Electronics & Technology 8.0%

139 stores

Home & Garden 7.4%

128 stores

Tools & Hardware 6.3%

109 stores

Furniture & Home Decor 6.1%

106 stores

Jewelry & Watches 3.8%

66 stores

Visual Distribution

Distribution of top 10 October CMS store categories (December 2025)
Distribution of categories in October CMS e-commerce stores
Category Number of Stores Percentage
Business & Industrial 285 16.43%
Health & Beauty 203 11.70%
Vehicles & Parts 195 11.24%
Food & Beverages 184 10.61%
Clothing & Accessories 162 9.34%
Electronics & Technology 139 8.01%
Home & Garden 128 7.38%
Tools & Hardware 109 6.28%
Furniture & Home Decor 106 6.11%
Jewelry & Watches 66 3.80%
Sporting Goods & Outdoor Gear 50 2.88%
Gifts & Special Occasions 49 2.82%
Pets & Pet Supplies 24 1.38%
Toys & Games 18 1.04%
Books & Media 17 0.98%

Payment Providers Distribution

VISA leads with 23.7% among AI-verified physical stores (137 stores) , followed by PayPal (20.8%) and MasterCard (20.5%) .

Base: 380 AI-verified physical stores with detectable payment providers (15.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

VISA 23.7%

137 stores

PayPal 20.8%

120 stores

118 stores

38 stores

30 stores

24 stores

JCB 3.8%

22 stores

17 stores

14 stores

13 stores

Visual Distribution

Distribution of top 10 October CMS payment providers (December 2025)
Distribution of payment providers in October CMS e-commerce stores
Payment Provider Store Count Market Share
VISA 137 23.74%
PayPal 120 20.80%
MasterCard 118 20.45%
Stripe Connect 38 6.59%
American Express 30 5.20%
UnionPay 24 4.16%
JCB 22 3.81%
Mollie 17 2.95%
Google Pay 14 2.43%
Apple Pay 13 2.25%
Klarna 10 1.73%
PayU 10 1.73%
Bancontact 9 1.56%
iDEAL 8 1.39%
Paddle 7 1.21%

Shipping Carriers Distribution

Почта России leads with 29.4% among AI-verified physical stores (146 stores) , followed by DPD (17.1%) and СДЭК (13.9%) .

Base: 462 AI-verified physical stores with detectable shipping carriers (19.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

146 stores

DPD 17.1%

85 stores

69 stores

DHL 9.5%

47 stores

GLS 8.7%

43 stores

UPS 5.8%

29 stores

FedEx 2.6%

13 stores

10 stores

9 stores

9 stores

Visual Distribution

Distribution of top 10 October CMS shipping carriers (December 2025)
Distribution of shipping carriers in October CMS e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 146 29.38%
DPD 85 17.10%
СДЭК 69 13.88%
DHL 47 9.46%
GLS 43 8.65%
UPS 29 5.84%
FedEx 13 2.62%
Boxberry 10 2.01%
Speedy 9 1.81%
Omniva 9 1.81%
TNT 8 1.61%
TCS 8 1.61%
Ceska Posta 7 1.41%
Hermes 7 1.41%
Slovenska posta 7 1.41%

Store Launch Timeline

Over the past 12 months, 327 new stores were launched in October CMS , with the highest activity in 2025-11 (28 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.6%

28 stores launched

2025-10 4.6%

15 stores launched

2025-09 5.8%

19 stores launched

2025-08 2.8%

9 stores launched

2025-07 6.7%

22 stores launched

2025-06 3.7%

12 stores launched

2025-05 7.0%

23 stores launched

2025-04 7.6%

25 stores launched

2025-03 7.6%

25 stores launched

2025-02 15.3%

50 stores launched

2025-01 28.4%

93 stores launched

2024-12 1.8%

6 stores launched

Monthly Trend

Monthly store launches in October CMS (December 2025)
Monthly store launches in October CMS over the past 12 months
Month Stores Launched Percentage
2025-11 28 8.56%
2025-10 15 4.59%
2025-09 19 5.81%
2025-08 9 2.75%
2025-07 22 6.73%
2025-06 12 3.67%
2025-05 23 7.03%
2025-04 25 7.65%
2025-03 25 7.65%
2025-02 50 15.29%
2025-01 93 28.44%
2024-12 6 1.83%

Active Stores by Launch Year

Currently, 2,228 active stores in October CMS are tracked in our database , with the most stores launched in 2025 (322 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 14.5%

322 active stores

2024 8.8%

195 active stores

2023 9.6%

215 active stores

2022 7.0%

156 active stores

2021 6.6%

148 active stores

2020 7.9%

175 active stores

2019 7.4%

165 active stores

2018 6.9%

153 active stores

2017 4.5%

100 active stores

2016 2.9%

65 active stores

2015 2.4%

53 active stores

2014 2.0%

45 active stores

2013 2.6%

59 active stores

2012 2.2%

50 active stores

2011 2.1%

46 active stores

Distribution by Launch Year

Active stores in October CMS by original launch year (December 2025)
Active stores in October CMS by launch year
Launch Year Active Stores Percentage
2025 322 14.45%
2024 195 8.75%
2023 215 9.65%
2022 156 7.00%
2021 148 6.64%
2020 175 7.85%
2019 165 7.41%
2018 153 6.87%
2017 100 4.49%
2016 65 2.92%
2015 53 2.38%
2014 45 2.02%
2013 59 2.65%
2012 50 2.24%
2011 46 2.06%
2010 26 1.17%
2009 32 1.44%
2008 39 1.75%
2007 31 1.39%
2006 24 1.08%
2005 24 1.08%
2004 15 0.67%
2003 16 0.72%
2002 19 0.85%
2001 20 0.90%
2000 14 0.63%
1999 8 0.36%
1998 6 0.27%
1997 4 0.18%
1996 3 0.13%

Social Media Usage

Facebook leads with 33.8% among stores with at least one detectable social profile (859 stores) , followed by Instagram (31.7%) and YouTube (13.3%) .

Base: 1,263 stores with any detectable social profile (51.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 33.8%

859 stores

Instagram 31.7%

806 stores

YouTube 13.3%

337 stores

LinkedIn 6.5%

165 stores

WhatsApp 5.3%

134 stores

Twitter 4.5%

115 stores

TikTok 2.6%

65 stores

Pinterest 1.3%

34 stores

X 0.7%

18 stores

Vimeo 0.3%

7 stores

Visual Distribution

Distribution of social media platforms in October CMS (December 2025)
Distribution of social media platforms in October CMS e-commerce stores
Social Platform Store Count Market Share
Facebook 859 33.82%
Instagram 806 31.73%
YouTube 337 13.27%
LinkedIn 165 6.50%
WhatsApp 134 5.28%
Twitter 115 4.53%
TikTok 65 2.56%
Pinterest 34 1.34%
X 18 0.71%
Vimeo 7 0.28%

Geographic Distribution

Russia leads with 41.0% (704 AI-verified stores) , followed by Czechia (5.8%) and Spain (5.4%) .

Base: 1,719 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 41.0%

704 AI-verified stores

99 AI-verified stores

Spain 5.4%

92 AI-verified stores

86 AI-verified stores

85 AI-verified stores

74 AI-verified stores

66 AI-verified stores

58 AI-verified stores

57 AI-verified stores

53 AI-verified stores

Visual Distribution

Geographic distribution of stores using October CMS (December 2025)
Geographic distribution of stores using October CMS
Country AI-Verified Store Count Market Share
Russia 704 40.95%
Czechia 99 5.76%
Spain 92 5.35%
Turkey 86 5.00%
Kazakhstan 85 4.94%
United States 74 4.30%
Slovakia 66 3.84%
Ukraine 58 3.37%
Netherlands 57 3.32%
Poland 53 3.08%
Lithuania 47 2.73%
Italy 44 2.56%
Slovenia 41 2.39%
United Kingdom 40 2.33%
Brazil 37 2.15%
Romania 29 1.69%
Argentina 28 1.63%
Uruguay 27 1.57%
Hungary 27 1.57%
Latvia 25 1.45%

Dataset Coverage

Field Rows count Coverage
Website 2.4k 100.00%
Emails 1.7k 71.28%
Phones 1.1k 43.59%
Ecommerce platform 2.4k 98.36%
Couriers 462.0 18.98%
Payment Providers 380.0 15.61%
Categories 1.9k 78.02%
Social Media 1.3k 51.89%

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Frequently Asked Questions

What data is included in the October CMS E-commerce Database?

Our database covers over 2.2k October CMS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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