Netlify Technology Adoption in E-commerce
Discover 5.9k verified e-commerce stores using Netlify. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 8.5k domains. 5.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.9k verified active stores out of 8.5k detected · 69.6% verification rate
E-commerce Platforms Distribution
Custom stores with 86.2% of stores with physical delivery (5,095 stores) , followed by Shopify (6.2%) and Blaze (4.7%) .
Base: 5,914 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,095 stores
365 stores
277 stores
58 stores
54 stores
16 stores
12 stores
7 stores
5 stores
3 stores
Visual Distribution
5,095 stores
365 stores
277 stores
58 stores
54 stores
16 stores
12 stores
7 stores
5 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5095 | 86.15% |
| Shopify | 365 | 6.17% |
| Blaze | 277 | 4.68% |
| Magento | 58 | 0.98% |
| WooCommerce | 54 | 0.91% |
| BigCommerce | 16 | 0.27% |
| QDM | 12 | 0.20% |
| Squarespace Commerce | 7 | 0.12% |
| Salesforce Commerce Cloud | 5 | 0.08% |
| SAP Commerce Cloud | 3 | 0.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 60.0% share of detected Netlify e-commerce signals (5,095) , with Shopify at 6.9% and Blaze at 5.8% (June 2026) .
Base: 8,496 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,095 websites
583 websites
492 websites
85 websites
492 websites
64 websites
782 websites
48 websites
5 websites
24 websites
Visual Distribution
5,095 websites
583 websites
492 websites
85 websites
492 websites
64 websites
782 websites
48 websites
5 websites
24 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 5095 | 59.97% |
| Shopify | 583 | 6.86% |
| Blaze | 492 | 5.79% |
| Magento | 85 | 1.00% |
| WooCommerce | 492 | 5.79% |
| BigCommerce | 64 | 0.75% |
| QDM | 782 | 9.20% |
| Squarespace Commerce | 48 | 0.56% |
| Salesforce Commerce Cloud | 5 | 0.06% |
| SAP Commerce Cloud | 24 | 0.28% |
Categories Distribution
Health & Beauty stores with 21.2% of all stores (1,254 stores) , followed by Clothing & Accessories (17.6%) and Food & Beverages (9.8%) .
Base: 5,914 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,254 stores
1,041 stores
580 stores
369 stores
239 stores
225 stores
223 stores
210 stores
201 stores
196 stores
Visual Distribution
1,254 stores
1,041 stores
580 stores
369 stores
239 stores
225 stores
223 stores
210 stores
201 stores
196 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1254 | 21.20% |
| Clothing & Accessories | 1041 | 17.60% |
| Food & Beverages | 580 | 9.81% |
| Sporting Goods & Outdoor Gear | 369 | 6.24% |
| Electronics & Technology | 239 | 4.04% |
| Furniture & Home Decor | 225 | 3.80% |
| Home & Garden | 223 | 3.77% |
| Toys & Games | 210 | 3.55% |
| Arts & Entertainment | 201 | 3.40% |
| Jewelry & Watches | 196 | 3.31% |
Payment Providers Distribution
PayPal accounts for 24.6% of displayed detection occurrences (548 occurrences) , followed by Stripe Connect (23.6%) and American Express (11.3%) .
Base: 2,225 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
548 occurrences
524 occurrences
252 occurrences
203 occurrences
184 occurrences
135 occurrences
133 occurrences
131 occurrences
71 occurrences
44 occurrences
Visual Distribution
548 occurrences
524 occurrences
252 occurrences
203 occurrences
184 occurrences
135 occurrences
133 occurrences
131 occurrences
71 occurrences
44 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 548 | 24.63% |
| Stripe Connect | 524 | 23.55% |
| American Express | 252 | 11.33% |
| Apple Pay | 203 | 9.12% |
| Google Pay | 184 | 8.27% |
| VISA | 135 | 6.07% |
| Klarna | 133 | 5.98% |
| MasterCard | 131 | 5.89% |
| Razorpay | 71 | 3.19% |
| Mercado Pago | 44 | 1.98% |
Shipping Carriers Distribution
UPS accounts for 22.6% of displayed detection occurrences (223 occurrences) , followed by DHL (18.4%) and USPS (18.4%) .
Base: 988 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
223 occurrences
182 occurrences
182 occurrences
144 occurrences
57 occurrences
53 occurrences
49 occurrences
35 occurrences
33 occurrences
30 occurrences
Visual Distribution
223 occurrences
182 occurrences
182 occurrences
144 occurrences
57 occurrences
53 occurrences
49 occurrences
35 occurrences
33 occurrences
30 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 223 | 22.57% |
| DHL | 182 | 18.42% |
| USPS | 182 | 18.42% |
| FedEx | 144 | 14.57% |
| Correios | 57 | 5.77% |
| DPD | 53 | 5.36% |
| Royal Mail | 49 | 4.96% |
| GLS | 35 | 3.54% |
| Estes | 33 | 3.34% |
| Australia Post | 30 | 3.04% |
Store Launch Timeline
Over the past 12 months, 2,786 new stores were launched in Netlify , with the highest activity in 2026-05 (616 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
616 stores launched
538 stores launched
336 stores launched
182 stores launched
156 stores launched
187 stores launched
173 stores launched
139 stores launched
123 stores launched
154 stores launched
130 stores launched
52 stores launched
Monthly Trend
22.1% of last 12 months
19.3% of last 12 months
12.1% of last 12 months
6.5% of last 12 months
5.6% of last 12 months
6.7% of last 12 months
6.2% of last 12 months
5.0% of last 12 months
4.4% of last 12 months
5.5% of last 12 months
4.7% of last 12 months
1.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 616 | 22.11% |
| 2026-04 | 538 | 19.31% |
| 2026-03 | 336 | 12.06% |
| 2026-02 | 182 | 6.53% |
| 2026-01 | 156 | 5.60% |
| 2025-12 | 187 | 6.71% |
| 2025-11 | 173 | 6.21% |
| 2025-10 | 139 | 4.99% |
| 2025-09 | 123 | 4.41% |
| 2025-08 | 154 | 5.53% |
| 2025-07 | 130 | 4.67% |
| 2025-06 | 52 | 1.87% |
Active Stores by Launch Year
Currently, 5,597 active stores in Netlify are tracked in our database , with the most stores launched in 2026 (1,862 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,862 active stores
1,288 active stores
418 active stores
276 active stores
237 active stores
259 active stores
256 active stores
130 active stores
128 active stores
100 active stores
54 active stores
45 active stores
46 active stores
72 active stores
23 active stores
Distribution by Launch Year
33.3% of tracked active stores
23.0% of tracked active stores
7.5% of tracked active stores
4.9% of tracked active stores
4.2% of tracked active stores
4.6% of tracked active stores
4.6% of tracked active stores
2.3% of tracked active stores
2.3% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
0.8% of tracked active stores
1.3% of tracked active stores
0.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 1862 | 33.27% |
| 2025 | 1288 | 23.01% |
| 2024 | 418 | 7.47% |
| 2023 | 276 | 4.93% |
| 2022 | 237 | 4.23% |
| 2021 | 259 | 4.63% |
| 2020 | 256 | 4.57% |
| 2019 | 130 | 2.32% |
| 2018 | 128 | 2.29% |
| 2017 | 100 | 1.79% |
| 2016 | 54 | 0.96% |
| 2015 | 45 | 0.80% |
| 2014 | 46 | 0.82% |
| 2013 | 72 | 1.29% |
| 2012 | 23 | 0.41% |
Geographic Distribution
United States stores with 20.3% (1,199 active verified stores) , followed by India (6.6%) and United Kingdom (5.8%) .
Base: 5,914 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
1,199 active verified stores
392 active verified stores
341 active verified stores
219 active verified stores
161 active verified stores
158 active verified stores
155 active verified stores
142 active verified stores
99 active verified stores
96 active verified stores
Visual Distribution
1,199 active verified stores
392 active verified stores
341 active verified stores
219 active verified stores
161 active verified stores
158 active verified stores
155 active verified stores
142 active verified stores
99 active verified stores
96 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 1199 | 20.27% |
| India | 392 | 6.63% |
| United Kingdom | 341 | 5.77% |
| Canada | 219 | 3.70% |
| Australia | 161 | 2.72% |
| France | 158 | 2.67% |
| Germany | 155 | 2.62% |
| Brazil | 142 | 2.40% |
| Netherlands | 99 | 1.67% |
| Italy | 96 | 1.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom
Custom - Clothing & Accessories
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Home & Garden
Custom - Clothing & Accessories
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 8.5k | 100.00% |
| Emails | 4.2k | 49.07% |
| Phones | 1.9k | 22.80% |
| Ecommerce platform | 8k | 94.08% |
| Couriers | 1.3k | 15.17% |
| Payment Providers | 2k | 23.96% |
| Categories | 5.3k | 62.22% |
| Social Media | 4.2k | 49.15% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Netlify e-commerce landscape:
Analyze 5.9k verified e-commerce stores on Netlify - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Netlify e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Netlify e-commerce intelligence?
-
We track 5.9k verified Netlify e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.3% of displayed detection occurrences (2,749 occurrences) , followed by Facebook (24.2%) and YouTube (11.3%) .
Base: 8,523 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,749 occurrences
2,061 occurrences
965 occurrences
884 occurrences
582 occurrences
534 occurrences
363 occurrences
272 occurrences
75 occurrences
38 occurrences
Visual Distribution
2,749 occurrences
2,061 occurrences
965 occurrences
884 occurrences
582 occurrences
534 occurrences
363 occurrences
272 occurrences
75 occurrences
38 occurrences