Mustache Technology Adoption in E-commerce
Discover 5.9k e-commerce stores using Mustache. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 59.1% of stores with physical delivery (3,502 stores) , followed by WooCommerce (20.4%) and Shopify (12.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,502 stores
1,211 stores
726 stores
272 stores
156 stores
17 stores
16 stores
5 stores
4 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 3502 | 59.10% |
| WooCommerce | 1211 | 20.44% |
| Shopify | 726 | 12.25% |
| 1C-Bitrix | 272 | 4.59% |
| PlatinMarket | 156 | 2.63% |
| Ecwid | 17 | 0.29% |
| SAP Commerce Cloud | 16 | 0.27% |
| VTEX | 5 | 0.08% |
| Magento | 4 | 0.07% |
| Salesforce Commerce Cloud | 4 | 0.07% |
| nopCommerce | 4 | 0.07% |
| osCommerce | 3 | 0.05% |
| Shoper | 3 | 0.05% |
| OpenCart | 2 | 0.03% |
| OXID eShop Enterprise Edition | 1 | 0.02% |
All Stores Distribution
Custom holds 52.8% share of all Mustache e-commerce stores (3,502) , with WooCommerce at 24.6% and Shopify at 13.0% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
3,502 stores
1,635 stores
860 stores
354 stores
158 stores
42 stores
31 stores
5 stores
23 stores
5 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 3502 | 52.80% |
| WooCommerce | 1635 | 24.65% |
| Shopify | 860 | 12.97% |
| 1C-Bitrix | 354 | 5.34% |
| PlatinMarket | 158 | 2.38% |
| Ecwid | 42 | 0.63% |
| SAP Commerce Cloud | 31 | 0.47% |
| VTEX | 5 | 0.08% |
| Magento | 23 | 0.35% |
| Salesforce Commerce Cloud | 5 | 0.08% |
| nopCommerce | 8 | 0.12% |
| osCommerce | 3 | 0.05% |
| Shoper | 3 | 0.05% |
| OpenCart | 2 | 0.03% |
| OXID eShop Enterprise Edition | 2 | 0.03% |
Categories Distribution
Health & Beauty leads with 20.9% of all stores (745 stores) , followed by Clothing & Accessories (15.8%) and Food & Beverages (11.0%) .
Top 10 Categories
745 stores
563 stores
392 stores
334 stores
250 stores
179 stores
176 stores
146 stores
130 stores
129 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 745 | 20.93% |
| Clothing & Accessories | 563 | 15.82% |
| Food & Beverages | 392 | 11.01% |
| Electronics & Technology | 334 | 9.38% |
| Home & Garden | 250 | 7.02% |
| Tools & Hardware | 179 | 5.03% |
| Vehicles & Parts | 176 | 4.95% |
| Books & Media | 146 | 4.10% |
| Jewelry & Watches | 130 | 3.65% |
| Furniture & Home Decor | 129 | 3.62% |
| Business & Industrial | 125 | 3.51% |
| Arts & Entertainment | 112 | 3.15% |
| Sporting Goods & Outdoor Gear | 102 | 2.87% |
| Pets & Pet Supplies | 95 | 2.67% |
| Gifts & Special Occasions | 81 | 2.28% |
Payment Providers Distribution
MasterCard leads with 21.9% among AI-verified physical stores (302 stores) , followed by PayPal (14.7%) and American Express (13.4%) .
Base: 944 AI-verified physical stores with detectable payment providers (14.1% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
302 stores
202 stores
185 stores
142 stores
79 stores
73 stores
68 stores
62 stores
60 stores
50 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 302 | 21.93% |
| PayPal | 202 | 14.67% |
| American Express | 185 | 13.44% |
| VISA | 142 | 10.31% |
| Stripe Connect | 79 | 5.74% |
| JCB | 73 | 5.30% |
| Klarna | 68 | 4.94% |
| Svea | 62 | 4.50% |
| Apple Pay | 60 | 4.36% |
| Bolt | 50 | 3.63% |
| Google Pay | 41 | 2.98% |
| AliPay | 34 | 2.47% |
| AfterPay | 30 | 2.18% |
| Boleto | 25 | 1.82% |
| Paddle | 24 | 1.74% |
Shipping Carriers Distribution
UPS leads with 23.4% among AI-verified physical stores (236 stores) , followed by Почта России (11.3%) and DHL (9.5%) .
Base: 893 AI-verified physical stores with detectable shipping carriers (13.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
236 stores
114 stores
96 stores
90 stores
68 stores
66 stores
65 stores
59 stores
55 stores
42 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 236 | 23.44% |
| Почта России | 114 | 11.32% |
| DHL | 96 | 9.53% |
| FedEx | 90 | 8.94% |
| The Courier Guy | 68 | 6.75% |
| СДЭК | 66 | 6.55% |
| USPS | 65 | 6.45% |
| Royal Mail | 59 | 5.86% |
| DPD | 55 | 5.46% |
| Pudo | 42 | 4.17% |
| Correios | 39 | 3.87% |
| GLS | 20 | 1.99% |
| Hermes | 20 | 1.99% |
| PickPoint | 19 | 1.89% |
| Fastway | 18 | 1.79% |
Store Launch Timeline
Over the past 12 months, 680 new stores were launched in Mustache , with the highest activity in 2025-11 (59 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
59 stores launched
64 stores launched
69 stores launched
61 stores launched
61 stores launched
62 stores launched
57 stores launched
59 stores launched
72 stores launched
40 stores launched
51 stores launched
25 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 59 | 8.68% |
| 2025-10 | 64 | 9.41% |
| 2025-09 | 69 | 10.15% |
| 2025-08 | 61 | 8.97% |
| 2025-07 | 61 | 8.97% |
| 2025-06 | 62 | 9.12% |
| 2025-05 | 57 | 8.38% |
| 2025-04 | 59 | 8.68% |
| 2025-03 | 72 | 10.59% |
| 2025-02 | 40 | 5.88% |
| 2025-01 | 51 | 7.50% |
| 2024-12 | 25 | 3.68% |
Active Stores by Launch Year
Currently, 5,770 active stores in Mustache are tracked in our database , with the most stores launched in 2025 (655 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
655 active stores
1,242 active stores
546 active stores
584 active stores
438 active stores
439 active stores
245 active stores
203 active stores
223 active stores
105 active stores
92 active stores
94 active stores
122 active stores
79 active stores
73 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 655 | 11.35% |
| 2024 | 1242 | 21.53% |
| 2023 | 546 | 9.46% |
| 2022 | 584 | 10.12% |
| 2021 | 438 | 7.59% |
| 2020 | 439 | 7.61% |
| 2019 | 245 | 4.25% |
| 2018 | 203 | 3.52% |
| 2017 | 223 | 3.86% |
| 2016 | 105 | 1.82% |
| 2015 | 92 | 1.59% |
| 2014 | 94 | 1.63% |
| 2013 | 122 | 2.11% |
| 2012 | 79 | 1.37% |
| 2011 | 73 | 1.27% |
| 2010 | 74 | 1.28% |
| 2009 | 59 | 1.02% |
| 2008 | 59 | 1.02% |
| 2007 | 52 | 0.90% |
| 2006 | 37 | 0.64% |
| 2005 | 55 | 0.95% |
| 2004 | 47 | 0.81% |
| 2003 | 46 | 0.80% |
| 2002 | 39 | 0.68% |
| 2001 | 42 | 0.73% |
| 2000 | 46 | 0.80% |
| 1999 | 26 | 0.45% |
| 1998 | 21 | 0.36% |
| 1997 | 12 | 0.21% |
| 1996 | 14 | 0.24% |
| 1995 | 1 | 0.02% |
Geographic Distribution
South Africa leads with 26.9% (1,021 AI-verified stores) , followed by United States (15.3%) and Russia (12.1%) .
Base: 3,790 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,021 AI-verified stores
580 AI-verified stores
458 AI-verified stores
353 AI-verified stores
241 AI-verified stores
181 AI-verified stores
168 AI-verified stores
138 AI-verified stores
104 AI-verified stores
88 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Africa | 1021 | 26.94% |
| United States | 580 | 15.30% |
| Russia | 458 | 12.08% |
| Peru | 353 | 9.31% |
| Turkey | 241 | 6.36% |
| Vietnam | 181 | 4.78% |
| United Kingdom | 168 | 4.43% |
| Spain | 138 | 3.64% |
| Canada | 104 | 2.74% |
| Brazil | 88 | 2.32% |
| Germany | 78 | 2.06% |
| Australia | 60 | 1.58% |
| New Zealand | 55 | 1.45% |
| France | 51 | 1.35% |
| India | 46 | 1.21% |
| Italy | 39 | 1.03% |
| Taiwan | 36 | 0.95% |
| Mexico | 32 | 0.84% |
| Poland | 31 | 0.82% |
| Hong Kong | 30 | 0.79% |
Featured Stores
Discover the strongest performers and newest entrants in Mustache's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom — Business & Industrial
WooCommerce — Electronics & Technology
Custom
Custom
WooCommerce
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.7k | 100.00% |
| Emails | 3.6k | 53.81% |
| Phones | 1.7k | 25.70% |
| Ecommerce platform | 6.7k | 99.48% |
| Couriers | 893.0 | 13.34% |
| Payment Providers | 944.0 | 14.10% |
| Categories | 4.1k | 61.35% |
| Social Media | 5.1k | 75.88% |
Starter Package
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Get instant access to our database
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Maximize Your ROI
Use our detailed Mustache E-commerce Database to:
Gain actionable insights into 5.9k physical stores in Mustache.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Mustache online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Mustache E-commerce Database?
-
Our database covers over 5.9k Mustache physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 27.4% among stores with at least one detectable social profile (4,032 stores) , followed by Instagram (25.1%) and YouTube (15.8%) .
Base: 5,081 stores with any detectable social profile (75.9% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
4,032 stores
3,690 stores
2,328 stores
1,991 stores
1,110 stores
529 stores
496 stores
321 stores
175 stores
18 stores
Visual Distribution