Mustache Technology Adoption in E-commerce
Discover 4.0k verified e-commerce stores using Mustache. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.1k domains. 4.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
4.0k verified active stores out of 5.1k detected · 79.2% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 31.0% of stores with physical delivery (1,236 stores) , followed by Custom (23.0%) and Shopify (19.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,236 stores
919 stores
779 stores
622 stores
180 stores
141 stores
59 stores
15 stores
11 stores
10 stores
Visual Distribution
1,236 stores
919 stores
779 stores
622 stores
180 stores
141 stores
59 stores
15 stores
11 stores
10 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 1236 | 30.95% |
| Custom | 919 | 23.02% |
| Shopify | 779 | 19.51% |
| PandaPOS | 622 | 15.58% |
| 1C-Bitrix | 180 | 4.51% |
| Storefront7 | 141 | 3.53% |
| PlatinMarket | 59 | 1.48% |
| SAP Commerce Cloud | 15 | 0.38% |
| VirtueMart | 11 | 0.28% |
| Magento | 10 | 0.25% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 40.0% share of all Mustache e-commerce stores (2,000) , with Custom at 18.4% and Shopify at 16.9% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,000 stores
919 stores
846 stores
622 stores
308 stores
159 stores
60 stores
17 stores
14 stores
23 stores
Visual Distribution
2,000 stores
919 stores
846 stores
622 stores
308 stores
159 stores
60 stores
17 stores
14 stores
23 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2000 | 39.99% |
| Custom | 919 | 18.38% |
| Shopify | 846 | 16.92% |
| PandaPOS | 622 | 12.44% |
| 1C-Bitrix | 308 | 6.16% |
| Storefront7 | 159 | 3.18% |
| PlatinMarket | 60 | 1.20% |
| SAP Commerce Cloud | 17 | 0.34% |
| VirtueMart | 14 | 0.28% |
| Magento | 23 | 0.46% |
Categories Distribution
Health & Beauty stores with 19.5% of all stores (682 stores) , followed by Food & Beverages (10.4%) and Clothing & Accessories (9.7%) .
Base: 3,503 AI-verified stores with physical delivery and detected product categories (87.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
682 stores
364 stores
341 stores
277 stores
256 stores
248 stores
243 stores
225 stores
215 stores
200 stores
Visual Distribution
682 stores
364 stores
341 stores
277 stores
256 stores
248 stores
243 stores
225 stores
215 stores
200 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 682 | 19.47% |
| Food & Beverages | 364 | 10.39% |
| Clothing & Accessories | 341 | 9.73% |
| Sporting Goods & Outdoor Gear | 277 | 7.91% |
| Arts & Entertainment | 256 | 7.31% |
| Electronics & Technology | 248 | 7.08% |
| Toys & Games | 243 | 6.94% |
| Business & Industrial | 225 | 6.42% |
| Tools & Hardware | 215 | 6.14% |
| Home & Garden | 200 | 5.71% |
Payment Providers Distribution
MasterCard stores with 23.9% among AI-verified physical stores (261 stores) , followed by American Express (14.8%) and PayPal (13.7%) .
Base: 729 AI-verified physical stores with detectable payment providers (14.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
261 stores
161 stores
149 stores
99 stores
65 stores
51 stores
49 stores
49 stores
48 stores
42 stores
Visual Distribution
261 stores
161 stores
149 stores
99 stores
65 stores
51 stores
49 stores
49 stores
48 stores
42 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| MasterCard | 261 | 23.94% |
| American Express | 161 | 14.77% |
| PayPal | 149 | 13.67% |
| VISA | 99 | 9.08% |
| Stripe Connect | 65 | 5.96% |
| JCB | 51 | 4.68% |
| AliPay | 49 | 4.50% |
| Klarna | 49 | 4.50% |
| Apple Pay | 48 | 4.40% |
| Bolt | 42 | 3.85% |
Shipping Carriers Distribution
UPS stores with 23.8% among AI-verified physical stores (178 stores) , followed by DHL (11.5%) and The Courier Guy (9.6%) .
Base: 685 AI-verified physical stores with detectable shipping carriers (13.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
178 stores
86 stores
72 stores
64 stores
59 stores
55 stores
42 stores
40 stores
35 stores
32 stores
Visual Distribution
178 stores
86 stores
72 stores
64 stores
59 stores
55 stores
42 stores
40 stores
35 stores
32 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 178 | 23.77% |
| DHL | 86 | 11.48% |
| The Courier Guy | 72 | 9.61% |
| FedEx | 64 | 8.54% |
| Почта России | 59 | 7.88% |
| СДЭК | 55 | 7.34% |
| DPD | 42 | 5.61% |
| Royal Mail | 40 | 5.34% |
| Pudo | 35 | 4.67% |
| Correios | 32 | 4.27% |
Store Launch Timeline
Over the past 12 months, 582 new stores were launched in Mustache , with the highest activity in 2026-05 (24 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
24 stores launched
43 stores launched
61 stores launched
53 stores launched
51 stores launched
51 stores launched
48 stores launched
45 stores launched
65 stores launched
60 stores launched
52 stores launched
29 stores launched
Monthly Trend
4.1% of last 12 months
7.4% of last 12 months
10.5% of last 12 months
9.1% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
8.2% of last 12 months
7.7% of last 12 months
11.2% of last 12 months
10.3% of last 12 months
8.9% of last 12 months
5.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 24 | 4.12% |
| 2026-04 | 43 | 7.39% |
| 2026-03 | 61 | 10.48% |
| 2026-02 | 53 | 9.11% |
| 2026-01 | 51 | 8.76% |
| 2025-12 | 51 | 8.76% |
| 2025-11 | 48 | 8.25% |
| 2025-10 | 45 | 7.73% |
| 2025-09 | 65 | 11.17% |
| 2025-08 | 60 | 10.31% |
| 2025-07 | 52 | 8.93% |
| 2025-06 | 29 | 4.98% |
Active Stores by Launch Year
Currently, 3,925 active stores in Mustache are tracked in our database , with the most stores launched in 2026 (234 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
234 active stores
550 active stores
410 active stores
356 active stores
378 active stores
280 active stores
274 active stores
177 active stores
169 active stores
174 active stores
74 active stores
62 active stores
62 active stores
93 active stores
62 active stores
Distribution by Launch Year
6.0% of tracked active stores
14.0% of tracked active stores
10.4% of tracked active stores
9.1% of tracked active stores
9.6% of tracked active stores
7.1% of tracked active stores
7.0% of tracked active stores
4.5% of tracked active stores
4.3% of tracked active stores
4.4% of tracked active stores
1.9% of tracked active stores
1.6% of tracked active stores
1.6% of tracked active stores
2.4% of tracked active stores
1.6% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 234 | 5.96% |
| 2025 | 550 | 14.01% |
| 2024 | 410 | 10.45% |
| 2023 | 356 | 9.07% |
| 2022 | 378 | 9.63% |
| 2021 | 280 | 7.13% |
| 2020 | 274 | 6.98% |
| 2019 | 177 | 4.51% |
| 2018 | 169 | 4.31% |
| 2017 | 174 | 4.43% |
| 2016 | 74 | 1.89% |
| 2015 | 62 | 1.58% |
| 2014 | 62 | 1.58% |
| 2013 | 93 | 2.37% |
| 2012 | 62 | 1.58% |
Geographic Distribution
South Africa stores with 30.8% (1,080 AI-verified stores) , followed by Peru (18.0%) and United States (16.4%) .
Base: 3,503 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
1,080 AI-verified stores
629 AI-verified stores
574 AI-verified stores
199 AI-verified stores
161 AI-verified stores
152 AI-verified stores
126 AI-verified stores
96 AI-verified stores
79 AI-verified stores
69 AI-verified stores
Visual Distribution
1,080 AI-verified stores
629 AI-verified stores
574 AI-verified stores
199 AI-verified stores
161 AI-verified stores
152 AI-verified stores
126 AI-verified stores
96 AI-verified stores
79 AI-verified stores
69 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Africa | 1080 | 30.83% |
| Peru | 629 | 17.96% |
| United States | 574 | 16.39% |
| Russia | 199 | 5.68% |
| United Kingdom | 161 | 4.60% |
| Turkey | 152 | 4.34% |
| Spain | 126 | 3.60% |
| Canada | 96 | 2.74% |
| Brazil | 79 | 2.26% |
| Germany | 69 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Salesforce Commerce Cloud - Clothing & Accessories
Salesforce Commerce Cloud - Clothing & Accessories
Custom - Food & Beverages
Custom - Health & Beauty
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
PandaPOS
WooCommerce - Sporting Goods & Outdoor Gear
Shopify - Toys & Games
WooCommerce - Arts & Entertainment
PandaPOS - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.1k | 100.00% |
| Emails | 2.9k | 57.61% |
| Phones | 2.1k | 42.09% |
| Ecommerce platform | 5.1k | 99.49% |
| Couriers | 685.0 | 13.49% |
| Payment Providers | 729.0 | 14.36% |
| Categories | 3.8k | 74.39% |
| Social Media | 3.9k | 76.76% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Mustache e-commerce landscape:
Analyze 4.0k verified e-commerce stores on Mustache - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Mustache e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Mustache e-commerce intelligence?
-
We track 4.0k verified Mustache e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 27.9% among stores with at least one detectable social profile (2,824 stores) , followed by Instagram (27.0%) and YouTube (15.1%) .
Base: 3,897 stores with any detectable social profile (76.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
2,824 stores
2,727 stores
1,528 stores
1,204 stores
580 stores
416 stores
392 stores
240 stores
182 stores
16 stores
Visual Distribution
2,824 stores
2,727 stores
1,528 stores
1,204 stores
580 stores
416 stores
392 stores
240 stores
182 stores
16 stores