Microsoft Word Technology Adoption in E-commerce

Discover 9.9k e-commerce stores using Microsoft Word. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 74.1% of stores with physical delivery (7,164 stores) , followed by PrestaShop (10.6%) and WooCommerce (6.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 74.1%

7,164 stores

1,029 stores

654 stores

392 stores

86 stores

80 stores

61 stores

52 stores

43 stores

23 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Microsoft Word
Platform Stores with Physical Delivery Percentage
Custom 7164 74.06%
PrestaShop 1029 10.64%
WooCommerce 654 6.76%
Squarespace Commerce 392 4.05%
OpenCart 86 0.89%
Shoprenter 80 0.83%
Gambio 61 0.63%
Shopify 52 0.54%
Volusion 43 0.44%
Magento 23 0.24%
IdoSell Shop 23 0.24%
Shopware 21 0.22%
Smartstore 17 0.18%
Quick.Cart 16 0.17%
CS Cart 12 0.12%

All Stores Distribution

Custom holds 57.3% share of all Microsoft Word e-commerce stores (7,164) , with PrestaShop at 9.3% and WooCommerce at 15.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 57.3%

7,164 stores

1,161 stores

1,900 stores

1,683 stores

120 stores

81 stores

96 stores

67 stores

47 stores

58 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Microsoft Word
Platform Total Stores Percentage
Custom 7164 57.30%
PrestaShop 1161 9.29%
WooCommerce 1900 15.20%
Squarespace Commerce 1683 13.46%
OpenCart 120 0.96%
Shoprenter 81 0.65%
Gambio 96 0.77%
Shopify 67 0.54%
Volusion 47 0.38%
Magento 58 0.46%
IdoSell Shop 24 0.19%
Shopware 39 0.31%
Smartstore 21 0.17%
Quick.Cart 25 0.20%
CS Cart 16 0.13%

Categories Distribution

Health & Beauty leads with 18.0% of all stores (1,317 stores) , followed by Food & Beverages (11.7%) and Clothing & Accessories (9.7%) .

Top 10 Categories

Health & Beauty 18.0%

1,317 stores

Food & Beverages 11.7%

858 stores

Clothing & Accessories 9.7%

712 stores

Electronics & Technology 8.8%

645 stores

Books & Media 7.7%

563 stores

Arts & Entertainment 6.7%

489 stores

Business & Industrial 6.5%

472 stores

Home & Garden 6.4%

466 stores

Vehicles & Parts 4.9%

358 stores

Tools & Hardware 4.0%

289 stores

Visual Distribution

Distribution of top 10 Microsoft Word store categories (December 2025)
Distribution of categories in Microsoft Word e-commerce stores
Category Number of Stores Percentage
Health & Beauty 1317 18.01%
Food & Beverages 858 11.73%
Clothing & Accessories 712 9.73%
Electronics & Technology 645 8.82%
Books & Media 563 7.70%
Arts & Entertainment 489 6.69%
Business & Industrial 472 6.45%
Home & Garden 466 6.37%
Vehicles & Parts 358 4.89%
Tools & Hardware 289 3.95%
Furniture & Home Decor 278 3.80%
Gifts & Special Occasions 234 3.20%
Jewelry & Watches 226 3.09%
Sporting Goods & Outdoor Gear 213 2.91%
Pets & Pet Supplies 194 2.65%

Payment Providers Distribution

PayPal leads with 29.2% among AI-verified physical stores (540 stores) , followed by American Express (13.0%) and MasterCard (12.5%) .

Base: 2,250 AI-verified physical stores with detectable payment providers (16.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.2%

540 stores

240 stores

231 stores

160 stores

VISA 8.1%

150 stores

105 stores

Bolt 4.6%

85 stores

58 stores

PayU 3.0%

55 stores

SEPA 2.3%

42 stores

Visual Distribution

Distribution of top 10 Microsoft Word payment providers (December 2025)
Distribution of payment providers in Microsoft Word e-commerce stores
Payment Provider Store Count Market Share
PayPal 540 29.17%
American Express 240 12.97%
MasterCard 231 12.48%
Stripe Connect 160 8.64%
VISA 150 8.10%
Klarna 105 5.67%
Bolt 85 4.59%
Apple Pay 58 3.13%
PayU 55 2.97%
SEPA 42 2.27%
Mada 42 2.27%
Google Pay 39 2.11%
Przelewy24 38 2.05%
BLIK 34 1.84%
Amazon Pay 32 1.73%

Shipping Carriers Distribution

UPS leads with 23.7% among AI-verified physical stores (416 stores) , followed by DHL (12.9%) and DPD (10.3%) .

Base: 2,434 AI-verified physical stores with detectable shipping carriers (18.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 23.7%

416 stores

DHL 12.9%

226 stores

DPD 10.3%

180 stores

GLS 9.0%

157 stores

USPS 7.0%

123 stores

FedEx 5.8%

102 stores

86 stores

JNE 4.4%

77 stores

77 stores

TNT 4.2%

74 stores

Visual Distribution

Distribution of top 10 Microsoft Word shipping carriers (December 2025)
Distribution of shipping carriers in Microsoft Word e-commerce stores
Shipping Carrier Store Count Market Share
UPS 416 23.72%
DHL 226 12.88%
DPD 180 10.26%
GLS 157 8.95%
USPS 123 7.01%
FedEx 102 5.82%
Colissimo 86 4.90%
JNE 77 4.39%
Hermes 77 4.39%
TNT 74 4.22%
InPost 61 3.48%
La Poste 52 2.96%
Почта России 47 2.68%
Mondial Relay 39 2.22%
Correos 37 2.11%

Store Launch Timeline

Over the past 12 months, 223 new stores were launched in Microsoft Word , with the highest activity in 2025-11 (19 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.5%

19 stores launched

2025-10 7.6%

17 stores launched

2025-09 9.9%

22 stores launched

2025-08 4.9%

11 stores launched

2025-07 9.0%

20 stores launched

2025-06 6.7%

15 stores launched

2025-05 8.5%

19 stores launched

2025-04 9.0%

20 stores launched

2025-03 10.3%

23 stores launched

2025-02 7.6%

17 stores launched

2025-01 11.7%

26 stores launched

2024-12 6.3%

14 stores launched

Monthly Trend

Monthly store launches in Microsoft Word (December 2025)
Monthly store launches in Microsoft Word over the past 12 months
Month Stores Launched Percentage
2025-11 19 8.52%
2025-10 17 7.62%
2025-09 22 9.87%
2025-08 11 4.93%
2025-07 20 8.97%
2025-06 15 6.73%
2025-05 19 8.52%
2025-04 20 8.97%
2025-03 23 10.31%
2025-02 17 7.62%
2025-01 26 11.66%
2024-12 14 6.28%

Active Stores by Launch Year

Currently, 7,199 active stores in Microsoft Word are tracked in our database , with the most stores launched in 2025 (209 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 2.9%

209 active stores

2024 3.3%

241 active stores

2023 3.7%

264 active stores

2022 3.4%

244 active stores

2021 4.0%

285 active stores

2020 5.3%

382 active stores

2019 5.0%

358 active stores

2018 7.8%

560 active stores

2017 8.5%

614 active stores

2016 5.3%

385 active stores

2015 4.5%

327 active stores

2014 4.7%

335 active stores

2013 9.7%

697 active stores

2012 4.9%

351 active stores

2011 5.0%

357 active stores

Distribution by Launch Year

Active stores in Microsoft Word by original launch year (December 2025)
Active stores in Microsoft Word by launch year
Launch Year Active Stores Percentage
2025 209 2.90%
2024 241 3.35%
2023 264 3.67%
2022 244 3.39%
2021 285 3.96%
2020 382 5.31%
2019 358 4.97%
2018 560 7.78%
2017 614 8.53%
2016 385 5.35%
2015 327 4.54%
2014 335 4.65%
2013 697 9.68%
2012 351 4.88%
2011 357 4.96%
2010 280 3.89%
2009 272 3.78%
2008 174 2.42%
2007 166 2.31%
2006 126 1.75%
2005 86 1.19%
2004 90 1.25%
2003 77 1.07%
2002 65 0.90%
2001 88 1.22%
2000 59 0.82%
1999 58 0.81%
1998 33 0.46%
1997 12 0.17%
1996 4 0.06%

Social Media Usage

Facebook leads with 37.1% among stores with at least one detectable social profile (3,570 stores) , followed by Instagram (21.7%) and Twitter (13.0%) .

Base: 6,658 stores with any detectable social profile (49.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 37.1%

3,570 stores

Instagram 21.7%

2,087 stores

Twitter 13.0%

1,250 stores

YouTube 10.9%

1,049 stores

LinkedIn 6.1%

585 stores

Pinterest 5.4%

518 stores

WhatsApp 2.4%

235 stores

TikTok 1.5%

140 stores

X 1.3%

126 stores

Vimeo 0.6%

59 stores

Visual Distribution

Distribution of social media platforms in Microsoft Word (December 2025)
Distribution of social media platforms in Microsoft Word e-commerce stores
Social Platform Store Count Market Share
Facebook 3570 37.11%
Instagram 2087 21.70%
Twitter 1250 13.00%
YouTube 1049 10.91%
LinkedIn 585 6.08%
Pinterest 518 5.39%
WhatsApp 235 2.44%
TikTok 140 1.46%
X 126 1.31%
Vimeo 59 0.61%

Geographic Distribution

United States leads with 18.9% (1,397 AI-verified stores) , followed by Indonesia (13.8%) and Iran (13.2%) .

Base: 7,373 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

1,397 AI-verified stores

1,021 AI-verified stores

Iran 13.2%

975 AI-verified stores

Spain 6.9%

511 AI-verified stores

448 AI-verified stores

418 AI-verified stores

India 5.4%

400 AI-verified stores

345 AI-verified stores

338 AI-verified stores

294 AI-verified stores

Visual Distribution

Geographic distribution of stores using Microsoft Word (December 2025)
Geographic distribution of stores using Microsoft Word
Country AI-Verified Store Count Market Share
United States 1397 18.95%
Indonesia 1021 13.85%
Iran 975 13.22%
Spain 511 6.93%
France 448 6.08%
Germany 418 5.67%
India 400 5.43%
Russia 345 4.68%
Poland 338 4.58%
United Kingdom 294 3.99%
Italy 228 3.09%
Hungary 163 2.21%
Australia 143 1.94%
Ukraine 111 1.51%
Canada 98 1.33%
Switzerland 97 1.32%
Turkey 97 1.32%
China 97 1.32%
Czechia 96 1.30%
Netherlands 96 1.30%

Dataset Coverage

Field Rows count Coverage
Website 13.5k 100.00%
Emails 7.1k 52.57%
Phones 3.8k 27.98%
Ecommerce platform 12.9k 95.65%
Couriers 2.4k 17.99%
Payment Providers 2.3k 16.63%
Categories 9.4k 69.81%
Social Media 6.7k 49.21%

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Frequently Asked Questions

What data is included in the Microsoft Word E-commerce Database?

Our database covers over 9.9k Microsoft Word physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

How fresh is your data and how often is it updated?

We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

Can I get a free sample before purchasing?

Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.

Can I buy only selected segments of data?

Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.

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