Microsoft Word Technology Adoption in E-commerce
Discover 3.8k verified e-commerce stores using Microsoft Word. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.9k domains. 3.8k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
3.8k verified active stores out of 7.9k detected · 48.2% verification rate
E-commerce Platforms Distribution
Custom stores with 40.0% of stores with physical delivery (1,515 stores) , followed by PrestaShop (22.9%) and WooCommerce (10.3%) .
Base: 3,787 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,515 stores
869 stores
389 stores
278 stores
75 stores
74 stores
70 stores
65 stores
34 stores
33 stores
Visual Distribution
1,515 stores
869 stores
389 stores
278 stores
75 stores
74 stores
70 stores
65 stores
34 stores
33 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1515 | 40.01% |
| PrestaShop | 869 | 22.95% |
| WooCommerce | 389 | 10.27% |
| Squarespace Commerce | 278 | 7.34% |
| Gambio | 75 | 1.98% |
| OpenCart | 74 | 1.95% |
| Shoprenter | 70 | 1.85% |
| VirtueMart | 65 | 1.72% |
| Volusion | 34 | 0.90% |
| Shopify | 33 | 0.87% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 19.3% share of detected Microsoft Word e-commerce signals (1,515) , with PrestaShop at 12.1% and WooCommerce at 19.6% (June 2026) .
Base: 7,856 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,515 websites
954 websites
1,536 websites
2,169 websites
87 websites
92 websites
72 websites
177 websites
41 websites
44 websites
Visual Distribution
1,515 websites
954 websites
1,536 websites
2,169 websites
87 websites
92 websites
72 websites
177 websites
41 websites
44 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1515 | 19.28% |
| PrestaShop | 954 | 12.14% |
| WooCommerce | 1536 | 19.55% |
| Squarespace Commerce | 2169 | 27.61% |
| Gambio | 87 | 1.11% |
| OpenCart | 92 | 1.17% |
| Shoprenter | 72 | 0.92% |
| VirtueMart | 177 | 2.25% |
| Volusion | 41 | 0.52% |
| Shopify | 44 | 0.56% |
Categories Distribution
Food & Beverages stores with 11.6% of all stores (440 stores) , followed by Health & Beauty (10.5%) and Clothing & Accessories (8.8%) .
Base: 3,787 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
440 stores
396 stores
335 stores
292 stores
274 stores
262 stores
231 stores
220 stores
202 stores
155 stores
Visual Distribution
440 stores
396 stores
335 stores
292 stores
274 stores
262 stores
231 stores
220 stores
202 stores
155 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 440 | 11.62% |
| Health & Beauty | 396 | 10.46% |
| Clothing & Accessories | 335 | 8.85% |
| Home & Garden | 292 | 7.71% |
| Sporting Goods & Outdoor Gear | 274 | 7.24% |
| Business & Industrial | 262 | 6.92% |
| Arts & Entertainment | 231 | 6.10% |
| Tools & Hardware | 220 | 5.81% |
| Electronics & Technology | 202 | 5.33% |
| Toys & Games | 155 | 4.09% |
Payment Providers Distribution
PayPal accounts for 42.4% of displayed detection occurrences (933 occurrences) , followed by MasterCard (12.2%) and American Express (11.6%) .
Base: 2,203 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
933 occurrences
269 occurrences
255 occurrences
211 occurrences
158 occurrences
154 occurrences
71 occurrences
57 occurrences
49 occurrences
46 occurrences
Visual Distribution
933 occurrences
269 occurrences
255 occurrences
211 occurrences
158 occurrences
154 occurrences
71 occurrences
57 occurrences
49 occurrences
46 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 933 | 42.35% |
| MasterCard | 269 | 12.21% |
| American Express | 255 | 11.58% |
| Klarna | 211 | 9.58% |
| VISA | 158 | 7.17% |
| Stripe Connect | 154 | 6.99% |
| SEPA | 71 | 3.22% |
| Apple Pay | 57 | 2.59% |
| Amazon Pay | 49 | 2.22% |
| Google Pay | 46 | 2.09% |
Shipping Carriers Distribution
DHL accounts for 24.1% of displayed detection occurrences (392 occurrences) , followed by UPS (19.8%) and DPD (13.3%) .
Base: 1,629 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
392 occurrences
322 occurrences
216 occurrences
193 occurrences
104 occurrences
99 occurrences
82 occurrences
75 occurrences
74 occurrences
72 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 392 | 24.06% |
| UPS | 322 | 19.77% |
| DPD | 216 | 13.26% |
| GLS | 193 | 11.85% |
| USPS | 104 | 6.38% |
| Colissimo | 99 | 6.08% |
| Deutsche Post | 82 | 5.03% |
| FedEx | 75 | 4.60% |
| La Poste | 74 | 4.54% |
| Hermes | 72 | 4.42% |
Store Launch Timeline
Over the past 12 months, 95 new stores were launched in Microsoft Word , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
10 stores launched
14 stores launched
5 stores launched
10 stores launched
2 stores launched
9 stores launched
8 stores launched
10 stores launched
11 stores launched
11 stores launched
4 stores launched
Monthly Trend
1.1% of last 12 months
10.5% of last 12 months
14.7% of last 12 months
5.3% of last 12 months
10.5% of last 12 months
2.1% of last 12 months
9.5% of last 12 months
8.4% of last 12 months
10.5% of last 12 months
11.6% of last 12 months
11.6% of last 12 months
4.2% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 1.05% |
| 2026-04 | 10 | 10.53% |
| 2026-03 | 14 | 14.74% |
| 2026-02 | 5 | 5.26% |
| 2026-01 | 10 | 10.53% |
| 2025-12 | 2 | 2.11% |
| 2025-11 | 9 | 9.47% |
| 2025-10 | 8 | 8.42% |
| 2025-09 | 10 | 10.53% |
| 2025-08 | 11 | 11.58% |
| 2025-07 | 11 | 11.58% |
| 2025-06 | 4 | 4.21% |
Active Stores by Launch Year
Currently, 3,743 active stores in Microsoft Word are tracked in our database , with the most stores launched in 2026 (41 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
41 active stores
105 active stores
139 active stores
134 active stores
117 active stores
173 active stores
229 active stores
197 active stores
299 active stores
373 active stores
192 active stores
175 active stores
156 active stores
240 active stores
145 active stores
Distribution by Launch Year
1.1% of tracked active stores
2.8% of tracked active stores
3.7% of tracked active stores
3.6% of tracked active stores
3.1% of tracked active stores
4.6% of tracked active stores
6.1% of tracked active stores
5.3% of tracked active stores
8.0% of tracked active stores
10.0% of tracked active stores
5.1% of tracked active stores
4.7% of tracked active stores
4.2% of tracked active stores
6.4% of tracked active stores
3.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 41 | 1.10% |
| 2025 | 105 | 2.81% |
| 2024 | 139 | 3.71% |
| 2023 | 134 | 3.58% |
| 2022 | 117 | 3.13% |
| 2021 | 173 | 4.62% |
| 2020 | 229 | 6.12% |
| 2019 | 197 | 5.26% |
| 2018 | 299 | 7.99% |
| 2017 | 373 | 9.97% |
| 2016 | 192 | 5.13% |
| 2015 | 175 | 4.68% |
| 2014 | 156 | 4.17% |
| 2013 | 240 | 6.41% |
| 2012 | 145 | 3.87% |
Geographic Distribution
Germany stores with 18.5% (700 active verified stores) , followed by United States (12.9%) and France (8.5%) .
Base: 3,787 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
700 active verified stores
488 active verified stores
321 active verified stores
202 active verified stores
192 active verified stores
139 active verified stores
128 active verified stores
115 active verified stores
115 active verified stores
109 active verified stores
Visual Distribution
700 active verified stores
488 active verified stores
321 active verified stores
202 active verified stores
192 active verified stores
139 active verified stores
128 active verified stores
115 active verified stores
115 active verified stores
109 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Germany | 700 | 18.48% |
| United States | 488 | 12.89% |
| France | 321 | 8.48% |
| Poland | 202 | 5.33% |
| Spain | 192 | 5.07% |
| Russia | 139 | 3.67% |
| Italy | 128 | 3.38% |
| United Kingdom | 115 | 3.04% |
| Hungary | 115 | 3.04% |
| Switzerland | 109 | 2.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Arts & Entertainment
Custom - Furniture & Home Decor
PrestaShop - Clothing & Accessories
FreshStore - Jewelry & Watches
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
VirtueMart - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.9k | 100.00% |
| Emails | 4.6k | 58.90% |
| Phones | 3.5k | 44.13% |
| Ecommerce platform | 7.4k | 94.78% |
| Couriers | 2k | 25.56% |
| Payment Providers | 2.2k | 27.55% |
| Categories | 3.7k | 47.49% |
| Social Media | 4.8k | 61.47% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Microsoft Word e-commerce landscape:
Analyze 3.8k verified e-commerce stores on Microsoft Word - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Microsoft Word e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Microsoft Word e-commerce intelligence?
-
We track 3.8k verified Microsoft Word e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 37.7% of displayed detection occurrences (1,875 occurrences) , followed by Instagram (26.6%) and YouTube (10.2%) .
Base: 4,978 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,875 occurrences
1,325 occurrences
508 occurrences
387 occurrences
262 occurrences
236 occurrences
145 occurrences
123 occurrences
101 occurrences
16 occurrences
Visual Distribution
1,875 occurrences
1,325 occurrences
508 occurrences
387 occurrences
262 occurrences
236 occurrences
145 occurrences
123 occurrences
101 occurrences
16 occurrences