metisMenu Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using metisMenu. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 9.2k domains. 2.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.3k verified active stores out of 9.2k detected · 24.6% verification rate
E-commerce Platforms Distribution
Custom stores with 50.2% of stores with physical delivery (1,130 stores) , followed by WooCommerce (38.4%) and HikaShop (4.9%) .
Base: 2,253 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,130 stores
866 stores
111 stores
72 stores
32 stores
11 stores
10 stores
4 stores
3 stores
3 stores
Visual Distribution
1,130 stores
866 stores
111 stores
72 stores
32 stores
11 stores
10 stores
4 stores
3 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1130 | 50.16% |
| WooCommerce | 866 | 38.44% |
| HikaShop | 111 | 4.93% |
| VirtueMart | 72 | 3.20% |
| JoomShopping | 32 | 1.42% |
| OpenCart | 11 | 0.49% |
| Active IT Zone Core | 10 | 0.44% |
| Shopify | 4 | 0.18% |
| Haravan | 3 | 0.13% |
| Ideasoft | 3 | 0.13% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 12.3% share of detected metisMenu e-commerce signals (1,130) , with WooCommerce at 78.1% and HikaShop at 3.9% (June 2026) .
Base: 9,160 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,130 websites
7,153 websites
356 websites
121 websites
43 websites
17 websites
40 websites
7 websites
6 websites
3 websites
Visual Distribution
1,130 websites
7,153 websites
356 websites
121 websites
43 websites
17 websites
40 websites
7 websites
6 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1130 | 12.34% |
| WooCommerce | 7153 | 78.09% |
| HikaShop | 356 | 3.89% |
| VirtueMart | 121 | 1.32% |
| JoomShopping | 43 | 0.47% |
| OpenCart | 17 | 0.19% |
| Active IT Zone Core | 40 | 0.44% |
| Shopify | 7 | 0.08% |
| Haravan | 6 | 0.07% |
| Ideasoft | 3 | 0.03% |
Categories Distribution
Food & Beverages stores with 15.5% of all stores (349 stores) , followed by Electronics & Technology (14.2%) and Clothing & Accessories (9.3%) .
Base: 2,253 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
349 stores
319 stores
209 stores
205 stores
133 stores
131 stores
128 stores
119 stores
96 stores
69 stores
Visual Distribution
349 stores
319 stores
209 stores
205 stores
133 stores
131 stores
128 stores
119 stores
96 stores
69 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 349 | 15.49% |
| Electronics & Technology | 319 | 14.16% |
| Clothing & Accessories | 209 | 9.28% |
| Health & Beauty | 205 | 9.10% |
| Tools & Hardware | 133 | 5.90% |
| Home & Garden | 131 | 5.81% |
| Sporting Goods & Outdoor Gear | 128 | 5.68% |
| Business & Industrial | 119 | 5.28% |
| Vehicles & Parts | 96 | 4.26% |
| Arts & Entertainment | 69 | 3.06% |
Payment Providers Distribution
MasterCard accounts for 28.7% of displayed detection occurrences (180 occurrences) , followed by American Express (21.5%) and PayPal (21.1%) .
Base: 627 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
180 occurrences
135 occurrences
132 occurrences
57 occurrences
35 occurrences
33 occurrences
15 occurrences
15 occurrences
14 occurrences
11 occurrences
Visual Distribution
180 occurrences
135 occurrences
132 occurrences
57 occurrences
35 occurrences
33 occurrences
15 occurrences
15 occurrences
14 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 180 | 28.71% |
| American Express | 135 | 21.53% |
| PayPal | 132 | 21.05% |
| Bolt | 57 | 9.09% |
| Stripe Connect | 35 | 5.58% |
| VISA | 33 | 5.26% |
| Apple Pay | 15 | 2.39% |
| Klarna | 15 | 2.39% |
| JCB | 14 | 2.23% |
| Google Pay | 11 | 1.75% |
Shipping Carriers Distribution
UPS accounts for 23.1% of displayed detection occurrences (87 occurrences) , followed by DHL (17.6%) and GLS (14.4%) .
Base: 376 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
87 occurrences
66 occurrences
54 occurrences
38 occurrences
37 occurrences
28 occurrences
21 occurrences
19 occurrences
14 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 87 | 23.14% |
| DHL | 66 | 17.55% |
| GLS | 54 | 14.36% |
| CBL | 38 | 10.11% |
| FedEx | 37 | 9.84% |
| DPD | 28 | 7.45% |
| USPS | 21 | 5.59% |
| Почта России | 19 | 5.05% |
| TNT | 14 | 3.72% |
| СДЭК | 12 | 3.19% |
Store Launch Timeline
Over the past 12 months, 471 new stores were launched in metisMenu , with the highest activity in 2026-05 (53 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
53 stores launched
65 stores launched
42 stores launched
33 stores launched
30 stores launched
39 stores launched
45 stores launched
46 stores launched
33 stores launched
36 stores launched
36 stores launched
13 stores launched
Monthly Trend
11.3% of last 12 months
13.8% of last 12 months
8.9% of last 12 months
7.0% of last 12 months
6.4% of last 12 months
8.3% of last 12 months
9.6% of last 12 months
9.8% of last 12 months
7.0% of last 12 months
7.6% of last 12 months
7.6% of last 12 months
2.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 53 | 11.25% |
| 2026-04 | 65 | 13.80% |
| 2026-03 | 42 | 8.92% |
| 2026-02 | 33 | 7.01% |
| 2026-01 | 30 | 6.37% |
| 2025-12 | 39 | 8.28% |
| 2025-11 | 45 | 9.55% |
| 2025-10 | 46 | 9.77% |
| 2025-09 | 33 | 7.01% |
| 2025-08 | 36 | 7.64% |
| 2025-07 | 36 | 7.64% |
| 2025-06 | 13 | 2.76% |
Active Stores by Launch Year
Currently, 2,196 active stores in metisMenu are tracked in our database , with the most stores launched in 2026 (226 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
226 active stores
387 active stores
275 active stores
227 active stores
118 active stores
130 active stores
123 active stores
66 active stores
113 active stores
75 active stores
40 active stores
53 active stores
41 active stores
55 active stores
32 active stores
Distribution by Launch Year
10.3% of tracked active stores
17.6% of tracked active stores
12.5% of tracked active stores
10.3% of tracked active stores
5.4% of tracked active stores
5.9% of tracked active stores
5.6% of tracked active stores
3.0% of tracked active stores
5.1% of tracked active stores
3.4% of tracked active stores
1.8% of tracked active stores
2.4% of tracked active stores
1.9% of tracked active stores
2.5% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 226 | 10.29% |
| 2025 | 387 | 17.62% |
| 2024 | 275 | 12.52% |
| 2023 | 227 | 10.34% |
| 2022 | 118 | 5.37% |
| 2021 | 130 | 5.92% |
| 2020 | 123 | 5.60% |
| 2019 | 66 | 3.01% |
| 2018 | 113 | 5.15% |
| 2017 | 75 | 3.42% |
| 2016 | 40 | 1.82% |
| 2015 | 53 | 2.41% |
| 2014 | 41 | 1.87% |
| 2013 | 55 | 2.50% |
| 2012 | 32 | 1.46% |
Geographic Distribution
India stores with 9.7% (219 active verified stores) , followed by Italy (7.2%) and United States (7.1%) .
Base: 2,253 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
219 active verified stores
163 active verified stores
161 active verified stores
146 active verified stores
144 active verified stores
84 active verified stores
75 active verified stores
58 active verified stores
54 active verified stores
53 active verified stores
Visual Distribution
219 active verified stores
163 active verified stores
161 active verified stores
146 active verified stores
144 active verified stores
84 active verified stores
75 active verified stores
58 active verified stores
54 active verified stores
53 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 219 | 9.72% |
| Italy | 163 | 7.23% |
| United States | 161 | 7.15% |
| Russia | 146 | 6.48% |
| Vietnam | 144 | 6.39% |
| Germany | 84 | 3.73% |
| Turkey | 75 | 3.33% |
| Pakistan | 58 | 2.57% |
| Hungary | 54 | 2.40% |
| Netherlands | 53 | 2.35% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce
Custom - Electronics & Technology
Custom - Arts & Entertainment
Custom
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Toys & Games
WooCommerce
WooCommerce - Arts & Entertainment
WooCommerce - Furniture & Home Decor
WooCommerce - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 9.2k | 100.00% |
| Emails | 6.4k | 70.09% |
| Phones | 5.2k | 57.22% |
| Ecommerce platform | 9.1k | 99.40% |
| Couriers | 659 | 7.19% |
| Payment Providers | 1.5k | 16.54% |
| Categories | 2.1k | 23.26% |
| Social Media | 5.8k | 63.19% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the metisMenu e-commerce landscape:
Analyze 2.3k verified e-commerce stores on metisMenu - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across metisMenu e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the metisMenu e-commerce intelligence?
-
We track 2.3k verified metisMenu e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 30.5% of displayed detection occurrences (1,019 occurrences) , followed by Instagram (25.2%) and YouTube (13.6%) .
Base: 3,337 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,019 occurrences
842 occurrences
454 occurrences
339 occurrences
267 occurrences
151 occurrences
106 occurrences
80 occurrences
76 occurrences
3 occurrences
Visual Distribution
1,019 occurrences
842 occurrences
454 occurrences
339 occurrences
267 occurrences
151 occurrences
106 occurrences
80 occurrences
76 occurrences
3 occurrences