Marked Technology Adoption in E-commerce
Discover 671 verified e-commerce stores using Marked. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.4k domains. 671 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
671 verified active stores out of 1.4k detected · 48.5% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 53.4% of stores with physical delivery (358 stores) , followed by Custom (22.7%) and Shopify (14.0%) .
Base: 671 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
358 stores
152 stores
94 stores
15 stores
8 stores
6 stores
5 stores
3 stores
2 stores
2 stores
Visual Distribution
358 stores
152 stores
94 stores
15 stores
8 stores
6 stores
5 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 358 | 53.35% |
| Custom | 152 | 22.65% |
| Shopify | 94 | 14.01% |
| SAP Commerce Cloud | 15 | 2.24% |
| 1C-Bitrix | 8 | 1.19% |
| OpenCart | 6 | 0.89% |
| Salesforce Commerce Cloud | 5 | 0.75% |
| nopCommerce | 3 | 0.45% |
| BASE | 2 | 0.30% |
| BigCommerce | 2 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 71.5% share of detected Marked e-commerce signals (989) , with Custom at 11.0% and Shopify at 7.9% (June 2026) .
Base: 1,384 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
989 websites
152 websites
109 websites
17 websites
15 websites
7 websites
6 websites
4 websites
2 websites
2 websites
Visual Distribution
989 websites
152 websites
109 websites
17 websites
15 websites
7 websites
6 websites
4 websites
2 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 989 | 71.46% |
| Custom | 152 | 10.98% |
| Shopify | 109 | 7.88% |
| SAP Commerce Cloud | 17 | 1.23% |
| 1C-Bitrix | 15 | 1.08% |
| OpenCart | 7 | 0.51% |
| Salesforce Commerce Cloud | 6 | 0.43% |
| nopCommerce | 4 | 0.29% |
| BASE | 2 | 0.14% |
| BigCommerce | 2 | 0.14% |
Categories Distribution
Health & Beauty stores with 25.5% of all stores (171 stores) , followed by Home & Garden (10.4%) and Food & Beverages (9.8%) .
Base: 671 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
171 stores
70 stores
66 stores
53 stores
50 stores
40 stores
32 stores
23 stores
23 stores
22 stores
Visual Distribution
171 stores
70 stores
66 stores
53 stores
50 stores
40 stores
32 stores
23 stores
23 stores
22 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 171 | 25.48% |
| Home & Garden | 70 | 10.43% |
| Food & Beverages | 66 | 9.84% |
| Electronics & Technology | 53 | 7.90% |
| Clothing & Accessories | 50 | 7.45% |
| Tools & Hardware | 40 | 5.96% |
| Sporting Goods & Outdoor Gear | 32 | 4.77% |
| Business & Industrial | 23 | 3.43% |
| Vehicles & Parts | 23 | 3.43% |
| Toys & Games | 22 | 3.28% |
Payment Providers Distribution
PayPal accounts for 29.1% of displayed detection occurrences (57 occurrences) , followed by MasterCard (15.3%) and Stripe Connect (12.8%) .
Base: 196 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
57 occurrences
30 occurrences
25 occurrences
19 occurrences
17 occurrences
12 occurrences
12 occurrences
11 occurrences
8 occurrences
5 occurrences
Visual Distribution
57 occurrences
30 occurrences
25 occurrences
19 occurrences
17 occurrences
12 occurrences
12 occurrences
11 occurrences
8 occurrences
5 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 57 | 29.08% |
| MasterCard | 30 | 15.31% |
| Stripe Connect | 25 | 12.76% |
| American Express | 19 | 9.69% |
| Klarna | 17 | 8.67% |
| Google Pay | 12 | 6.12% |
| Apple Pay | 12 | 6.12% |
| VISA | 11 | 5.61% |
| iDEAL | 8 | 4.08% |
| Bolt | 5 | 2.55% |
Shipping Carriers Distribution
UPS accounts for 24.2% of displayed detection occurrences (36 occurrences) , followed by DHL (20.1%) and FedEx (11.4%) .
Base: 149 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
36 occurrences
30 occurrences
17 occurrences
17 occurrences
11 occurrences
9 occurrences
8 occurrences
8 occurrences
7 occurrences
6 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 36 | 24.16% |
| DHL | 30 | 20.13% |
| FedEx | 17 | 11.41% |
| USPS | 17 | 11.41% |
| СДЭК | 11 | 7.38% |
| GLS | 9 | 6.04% |
| DPD | 8 | 5.37% |
| Почта России | 8 | 5.37% |
| Estes | 7 | 4.70% |
| Hermes | 6 | 4.03% |
Store Launch Timeline
Over the past 12 months, 90 new stores were launched in Marked , with the highest activity in 2026-05 (15 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15 stores launched
7 stores launched
5 stores launched
3 stores launched
8 stores launched
10 stores launched
9 stores launched
7 stores launched
7 stores launched
12 stores launched
4 stores launched
3 stores launched
Monthly Trend
16.7% of last 12 months
7.8% of last 12 months
5.6% of last 12 months
3.3% of last 12 months
8.9% of last 12 months
11.1% of last 12 months
10.0% of last 12 months
7.8% of last 12 months
7.8% of last 12 months
13.3% of last 12 months
4.4% of last 12 months
3.3% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 15 | 16.67% |
| 2026-04 | 7 | 7.78% |
| 2026-03 | 5 | 5.56% |
| 2026-02 | 3 | 3.33% |
| 2026-01 | 8 | 8.89% |
| 2025-12 | 10 | 11.11% |
| 2025-11 | 9 | 10.00% |
| 2025-10 | 7 | 7.78% |
| 2025-09 | 7 | 7.78% |
| 2025-08 | 12 | 13.33% |
| 2025-07 | 4 | 4.44% |
| 2025-06 | 3 | 3.33% |
Active Stores by Launch Year
Currently, 661 active stores in Marked are tracked in our database , with the most stores launched in 2026 (40 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
40 active stores
114 active stores
90 active stores
35 active stores
27 active stores
36 active stores
40 active stores
31 active stores
30 active stores
28 active stores
12 active stores
32 active stores
16 active stores
26 active stores
16 active stores
Distribution by Launch Year
6.1% of tracked active stores
17.2% of tracked active stores
13.6% of tracked active stores
5.3% of tracked active stores
4.1% of tracked active stores
5.4% of tracked active stores
6.1% of tracked active stores
4.7% of tracked active stores
4.5% of tracked active stores
4.2% of tracked active stores
1.8% of tracked active stores
4.8% of tracked active stores
2.4% of tracked active stores
3.9% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 40 | 6.05% |
| 2025 | 114 | 17.25% |
| 2024 | 90 | 13.62% |
| 2023 | 35 | 5.30% |
| 2022 | 27 | 4.08% |
| 2021 | 36 | 5.45% |
| 2020 | 40 | 6.05% |
| 2019 | 31 | 4.69% |
| 2018 | 30 | 4.54% |
| 2017 | 28 | 4.24% |
| 2016 | 12 | 1.82% |
| 2015 | 32 | 4.84% |
| 2014 | 16 | 2.42% |
| 2013 | 26 | 3.93% |
| 2012 | 16 | 2.42% |
Geographic Distribution
United States stores with 18.0% (121 active verified stores) , followed by Italy (3.6%) and India (3.6%) .
Base: 671 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
121 active verified stores
24 active verified stores
24 active verified stores
22 active verified stores
21 active verified stores
20 active verified stores
20 active verified stores
19 active verified stores
18 active verified stores
17 active verified stores
Visual Distribution
121 active verified stores
24 active verified stores
24 active verified stores
22 active verified stores
21 active verified stores
20 active verified stores
20 active verified stores
19 active verified stores
18 active verified stores
17 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 121 | 18.03% |
| Italy | 24 | 3.58% |
| India | 24 | 3.58% |
| Russia | 22 | 3.28% |
| Iran | 21 | 3.13% |
| France | 20 | 2.98% |
| United Kingdom | 20 | 2.98% |
| Netherlands | 19 | 2.83% |
| Australia | 18 | 2.68% |
| Vietnam | 17 | 2.53% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Health & Beauty
Salesforce Commerce Cloud - Sporting Goods & Outdoor Gear
Custom - Clothing & Accessories
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Health & Beauty
Custom - Electronics & Technology
Custom - Health & Beauty
WooCommerce - Gifts & Special Occasions
Shopify
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.4k | 100.00% |
| Emails | 674 | 48.70% |
| Phones | 624 | 45.09% |
| Ecommerce platform | 1.4k | 98.70% |
| Couriers | 164 | 11.85% |
| Payment Providers | 205 | 14.81% |
| Categories | 663 | 47.90% |
| Social Media | 930 | 67.20% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Marked e-commerce landscape:
Analyze 671 verified e-commerce stores on Marked - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Marked e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Marked e-commerce intelligence?
-
We track 671 verified Marked e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.3% of displayed detection occurrences (420 occurrences) , followed by Instagram (24.1%) and YouTube (15.2%) .
Base: 1,596 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
420 occurrences
384 occurrences
243 occurrences
141 occurrences
105 occurrences
93 occurrences
83 occurrences
67 occurrences
45 occurrences
15 occurrences
Visual Distribution
420 occurrences
384 occurrences
243 occurrences
141 occurrences
105 occurrences
93 occurrences
83 occurrences
67 occurrences
45 occurrences
15 occurrences