Lodash Technology Adoption in E-commerce

Discover 569.3k e-commerce stores using Lodash. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Wix eCommerce leads with 70.2% of stores with physical delivery (399,543 stores) , followed by WooCommerce (18.5%) and Custom (7.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

399,543 stores

105,125 stores

42,629 stores

Imweb 2.7%

15,257 stores

3,724 stores

926 stores

836 stores

349 stores

99 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Lodash
Platform Stores with Physical Delivery Percentage
Wix eCommerce 399543 70.24%
WooCommerce 105125 18.48%
Custom 42629 7.49%
Imweb 15257 2.68%
Shopify 3724 0.65%
AppSell, Wix eCommerce 926 0.16%
Wix eCommerce, AppSell 836 0.15%
1C-Bitrix 349 0.06%
PrestaShop 99 0.02%
WooCommerce, EasyDigitalDownloads 87 0.02%
EasyDigitalDownloads, WooCommerce 74 0.01%
OpenCart 62 0.01%
OXID eShop Enterprise Edition 58 0.01%
Magento 54 0.01%
Welcart 40 0.01%

All Stores Distribution

Wix eCommerce holds 83.6% share of all Lodash e-commerce stores (1,364,939) , with WooCommerce at 10.0% and Custom at 2.6% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

1,364,939 stores

163,281 stores

42,629 stores

Imweb 3.3%

54,245 stores

4,114 stores

1,411 stores

1,342 stores

527 stores

112 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Lodash
Platform Total Stores Percentage
Wix eCommerce 1364939 83.57%
WooCommerce 163281 10.00%
Custom 42629 2.61%
Imweb 54245 3.32%
Shopify 4114 0.25%
AppSell, Wix eCommerce 1411 0.09%
Wix eCommerce, AppSell 1342 0.08%
1C-Bitrix 527 0.03%
PrestaShop 112 0.01%
WooCommerce, EasyDigitalDownloads 188 0.01%
EasyDigitalDownloads, WooCommerce 183 0.01%
OpenCart 77 0.00%
OXID eShop Enterprise Edition 59 0.00%
Magento 129 0.01%
Welcart 57 0.00%

Categories Distribution

Clothing & Accessories leads with 21.6% of all stores (84,791 stores) , followed by Health & Beauty (17.0%) and Food & Beverages (11.5%) .

Top 10 Categories

Clothing & Accessories 21.6%

84,791 stores

Health & Beauty 17.0%

66,895 stores

Food & Beverages 11.5%

45,141 stores

Jewelry & Watches 7.3%

28,791 stores

Arts & Entertainment 7.0%

27,717 stores

Home & Garden 6.1%

23,871 stores

Electronics & Technology 6.0%

23,406 stores

Furniture & Home Decor 4.6%

18,240 stores

Gifts & Special Occasions 4.2%

16,703 stores

Vehicles & Parts 3.5%

13,572 stores

Visual Distribution

Distribution of top 10 Lodash store categories (December 2025)
Distribution of categories in Lodash e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 84791 21.56%
Health & Beauty 66895 17.01%
Food & Beverages 45141 11.48%
Jewelry & Watches 28791 7.32%
Arts & Entertainment 27717 7.05%
Home & Garden 23871 6.07%
Electronics & Technology 23406 5.95%
Furniture & Home Decor 18240 4.64%
Gifts & Special Occasions 16703 4.25%
Vehicles & Parts 13572 3.45%
Books & Media 9751 2.48%
Sporting Goods & Outdoor Gear 9650 2.45%
Business & Industrial 9304 2.37%
Pets & Pet Supplies 8860 2.25%
Tools & Hardware 6567 1.67%

Payment Providers Distribution

PayPal leads with 29.6% among AI-verified physical stores (42,868 stores) , followed by American Express (14.4%) and MasterCard (14.2%) .

Base: 171,842 AI-verified physical stores with detectable payment providers (10.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.6%

42,868 stores

20,820 stores

20,471 stores

17,461 stores

8,545 stores

7,008 stores

6,031 stores

VISA 3.8%

5,521 stores

Bolt 2.6%

3,702 stores

JCB 2.3%

3,347 stores

Visual Distribution

Distribution of top 10 Lodash payment providers (December 2025)
Distribution of payment providers in Lodash e-commerce stores
Payment Provider Store Count Market Share
PayPal 42868 29.63%
American Express 20820 14.39%
MasterCard 20471 14.15%
Stripe Connect 17461 12.07%
Apple Pay 8545 5.91%
Klarna 7008 4.84%
Google Pay 6031 4.17%
VISA 5521 3.82%
Bolt 3702 2.56%
JCB 3347 2.31%
Boleto 2101 1.45%
Paddle 2004 1.39%
Mercado Pago 1840 1.27%
Razorpay 1557 1.08%
Bancontact 1382 0.96%

Shipping Carriers Distribution

USPS leads with 21.9% among AI-verified physical stores (20,636 stores) , followed by UPS (18.4%) and DHL (12.3%) .

Base: 114,076 AI-verified physical stores with detectable shipping carriers (7.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 21.9%

20,636 stores

UPS 18.4%

17,407 stores

DHL 12.3%

11,651 stores

FedEx 10.9%

10,298 stores

7,993 stores

DPD 4.7%

4,456 stores

3,630 stores

2,906 stores

2,901 stores

GLS 2.4%

2,274 stores

Visual Distribution

Distribution of top 10 Lodash shipping carriers (December 2025)
Distribution of shipping carriers in Lodash e-commerce stores
Shipping Carrier Store Count Market Share
USPS 20636 21.86%
UPS 17407 18.44%
DHL 11651 12.34%
FedEx 10298 10.91%
Royal Mail 7993 8.47%
DPD 4456 4.72%
Correios 3630 3.85%
Colissimo 2906 3.08%
Australia Post 2901 3.07%
GLS 2274 2.41%
La Poste 2222 2.35%
СДЭК 2096 2.22%
Hermes 2010 2.13%
PostNL 1999 2.12%
Estes 1908 2.02%

Store Launch Timeline

Over the past 12 months, 119,145 new stores were launched in Lodash , with the highest activity in 2025-11 (10,096 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.5%

10,096 stores launched

2025-10 8.1%

9,676 stores launched

2025-09 8.4%

9,966 stores launched

2025-08 8.3%

9,871 stores launched

2025-07 9.3%

11,096 stores launched

2025-06 8.5%

10,131 stores launched

2025-05 9.0%

10,715 stores launched

2025-04 9.0%

10,715 stores launched

2025-03 9.2%

10,989 stores launched

2025-02 8.4%

9,955 stores launched

2025-01 9.1%

10,877 stores launched

2024-12 4.2%

5,058 stores launched

Monthly Trend

Monthly store launches in Lodash (December 2025)
Monthly store launches in Lodash over the past 12 months
Month Stores Launched Percentage
2025-11 10096 8.47%
2025-10 9676 8.12%
2025-09 9966 8.36%
2025-08 9871 8.28%
2025-07 11096 9.31%
2025-06 10131 8.50%
2025-05 10715 8.99%
2025-04 10715 8.99%
2025-03 10989 9.22%
2025-02 9955 8.36%
2025-01 10877 9.13%
2024-12 5058 4.25%

Active Stores by Launch Year

Currently, 568,412 active stores in Lodash are tracked in our database , with the most stores launched in 2025 (114,170 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 20.1%

114,170 active stores

2024 13.8%

78,175 active stores

2023 9.4%

53,594 active stores

2022 7.7%

43,736 active stores

2021 9.2%

52,501 active stores

2020 9.1%

51,558 active stores

2019 4.8%

27,460 active stores

2018 4.8%

27,362 active stores

2017 4.0%

22,503 active stores

2016 2.1%

12,167 active stores

2015 1.8%

10,083 active stores

2014 1.8%

10,184 active stores

2013 2.2%

12,688 active stores

2012 1.2%

6,666 active stores

2011 1.3%

7,531 active stores

Distribution by Launch Year

Active stores in Lodash by original launch year (December 2025)
Active stores in Lodash by launch year
Launch Year Active Stores Percentage
2025 114170 20.09%
2024 78175 13.75%
2023 53594 9.43%
2022 43736 7.69%
2021 52501 9.24%
2020 51558 9.07%
2019 27460 4.83%
2018 27362 4.81%
2017 22503 3.96%
2016 12167 2.14%
2015 10083 1.77%
2014 10184 1.79%
2013 12688 2.23%
2012 6666 1.17%
2011 7531 1.32%
2010 5587 0.98%
2009 4870 0.86%
2008 4045 0.71%
2007 3714 0.65%
2006 2649 0.47%
2005 2334 0.41%
2004 3210 0.56%
2003 2414 0.42%
2002 2191 0.39%
2001 2537 0.45%
2000 1783 0.31%
1999 1335 0.23%
1998 749 0.13%
1997 383 0.07%
1996 200 0.04%
1995 33 0.01%

Social Media Usage

Instagram leads with 33.5% among stores with at least one detectable social profile (361,720 stores) , followed by Facebook (30.5%) and YouTube (8.4%) .

Base: 1,232,300 stores with any detectable social profile (75.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 33.5%

361,720 stores

Facebook 30.5%

329,470 stores

YouTube 8.4%

90,684 stores

Twitter 7.6%

82,387 stores

TikTok 7.0%

75,678 stores

LinkedIn 4.9%

52,434 stores

Pinterest 3.9%

42,411 stores

X 2.2%

23,577 stores

WhatsApp 1.7%

18,773 stores

Vimeo 0.1%

1,481 stores

Visual Distribution

Distribution of social media platforms in Lodash (December 2025)
Distribution of social media platforms in Lodash e-commerce stores
Social Platform Store Count Market Share
Instagram 361720 33.54%
Facebook 329470 30.55%
YouTube 90684 8.41%
Twitter 82387 7.64%
TikTok 75678 7.02%
LinkedIn 52434 4.86%
Pinterest 42411 3.93%
X 23577 2.19%
WhatsApp 18773 1.74%
Vimeo 1481 0.14%

Geographic Distribution

United States leads with 36.7% (143,911 AI-verified stores) , followed by United Kingdom (10.6%) and India (5.5%) .

Base: 392,335 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

143,911 AI-verified stores

41,646 AI-verified stores

India 5.5%

21,465 AI-verified stores

19,362 AI-verified stores

18,395 AI-verified stores

17,495 AI-verified stores

16,597 AI-verified stores

16,335 AI-verified stores

14,126 AI-verified stores

11,031 AI-verified stores

Visual Distribution

Geographic distribution of stores using Lodash (December 2025)
Geographic distribution of stores using Lodash
Country AI-Verified Store Count Market Share
United States 143911 36.68%
United Kingdom 41646 10.61%
India 21465 5.47%
Canada 19362 4.94%
Brazil 18395 4.69%
France 17495 4.46%
South Korea 16597 4.23%
Australia 16335 4.16%
Turkey 14126 3.60%
Mexico 11031 2.81%
Germany 9770 2.49%
Japan 9243 2.36%
Italy 8901 2.27%
Spain 8513 2.17%
Netherlands 7535 1.92%
Russia 6988 1.78%
South Africa 5660 1.44%
Switzerland 5293 1.35%
Iran 5174 1.32%
Israel 4895 1.25%

Dataset Coverage

Field Rows count Coverage
Website 1.6m 100.00%
Emails 1.1m 69.57%
Phones 229.8k 14.05%
Ecommerce platform 1.6m 99.93%
Couriers 114.1k 6.97%
Payment Providers 171.8k 10.51%
Categories 772.7k 47.24%
Social Media 1.2m 75.35%

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Frequently Asked Questions

What data is included in the Lodash E-commerce Database?

Our database covers over 569.3k Lodash physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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