Livewire Technology Adoption in E-commerce

Discover 31.1k e-commerce stores using Livewire. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 98.5% of stores with physical delivery (30,640 stores) , followed by Magento (0.8%) and WooCommerce (0.5%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 98.5%

30,640 stores

237 stores

151 stores

19 stores

14 stores

8 stores

7 stores

7 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Livewire
Platform Stores with Physical Delivery Percentage
Custom 30640 98.53%
Magento 237 0.76%
WooCommerce 151 0.49%
Shopify 19 0.06%
Paymenter 14 0.05%
OpenCart 8 0.03%
Botble CMS 7 0.02%
PrestaShop 7 0.02%
Modified eCommerce 4 0.01%
Haravan 3 0.01%
BigCommerce 2 0.01%
SAP Commerce Cloud 2 0.01%
1C-Bitrix 2 0.01%
Nuvemshop 1 0.00%
nopCommerce 1 0.00%

All Stores Distribution

Custom holds 95.9% share of all Livewire e-commerce stores (30,640) , with Magento at 1.0% and WooCommerce at 1.0% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 95.9%

30,640 stores

306 stores

315 stores

34 stores

579 stores

11 stores

21 stores

8 stores

6 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Livewire
Platform Total Stores Percentage
Custom 30640 95.93%
Magento 306 0.96%
WooCommerce 315 0.99%
Shopify 34 0.11%
Paymenter 579 1.81%
OpenCart 11 0.03%
Botble CMS 21 0.07%
PrestaShop 8 0.03%
Modified eCommerce 6 0.02%
Haravan 3 0.01%
BigCommerce 5 0.02%
SAP Commerce Cloud 3 0.01%
1C-Bitrix 7 0.02%
Nuvemshop 1 0.00%
nopCommerce 1 0.00%

Categories Distribution

Clothing & Accessories leads with 31.1% of all stores (7,058 stores) , followed by Health & Beauty (18.8%) and Electronics & Technology (8.6%) .

Top 10 Categories

Clothing & Accessories 31.1%

7,058 stores

Health & Beauty 18.8%

4,276 stores

Electronics & Technology 8.6%

1,951 stores

Food & Beverages 7.9%

1,792 stores

Business & Industrial 5.7%

1,296 stores

Vehicles & Parts 4.7%

1,058 stores

Home & Garden 4.1%

941 stores

Arts & Entertainment 3.9%

882 stores

Furniture & Home Decor 2.4%

536 stores

Pets & Pet Supplies 2.2%

506 stores

Visual Distribution

Distribution of top 10 Livewire store categories (December 2025)
Distribution of categories in Livewire e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 7058 31.10%
Health & Beauty 4276 18.84%
Electronics & Technology 1951 8.60%
Food & Beverages 1792 7.89%
Business & Industrial 1296 5.71%
Vehicles & Parts 1058 4.66%
Home & Garden 941 4.15%
Arts & Entertainment 882 3.89%
Furniture & Home Decor 536 2.36%
Pets & Pet Supplies 506 2.23%
Sporting Goods & Outdoor Gear 495 2.18%
Toys & Games 491 2.16%
Tools & Hardware 481 2.12%
Jewelry & Watches 479 2.11%
Books & Media 456 2.01%

Payment Providers Distribution

PayPal leads with 28.5% among AI-verified physical stores (10,380 stores) , followed by Stripe Connect (27.7%) and Apple Pay (20.0%) .

Base: 12,189 AI-verified physical stores with detectable payment providers (37.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 28.5%

10,380 stores

10,082 stores

7,291 stores

4,583 stores

PayU 6.5%

2,352 stores

425 stores

VISA 0.8%

296 stores

216 stores

Bolt 0.4%

153 stores

146 stores

Visual Distribution

Distribution of top 10 Livewire payment providers (December 2025)
Distribution of payment providers in Livewire e-commerce stores
Payment Provider Store Count Market Share
PayPal 10380 28.49%
Stripe Connect 10082 27.67%
Apple Pay 7291 20.01%
MasterCard 4583 12.58%
PayU 2352 6.46%
American Express 425 1.17%
VISA 296 0.81%
Klarna 216 0.59%
Bolt 153 0.42%
Google Pay 146 0.40%
JCB 112 0.31%
Mollie 109 0.30%
Mercado Pago 99 0.27%
Bancontact 97 0.27%
Paddle 94 0.26%

Shipping Carriers Distribution

USPS leads with 65.4% among AI-verified physical stores (4,070 stores) , followed by UPS (7.1%) and DHL (6.3%) .

Base: 6,115 AI-verified physical stores with detectable shipping carriers (19.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 65.4%

4,070 stores

UPS 7.1%

439 stores

DHL 6.3%

389 stores

DPD 4.4%

273 stores

FedEx 3.0%

188 stores

GLS 3.0%

184 stores

TNT 1.6%

101 stores

94 stores

85 stores

84 stores

Visual Distribution

Distribution of top 10 Livewire shipping carriers (December 2025)
Distribution of shipping carriers in Livewire e-commerce stores
Shipping Carrier Store Count Market Share
USPS 4070 65.44%
UPS 439 7.06%
DHL 389 6.26%
DPD 273 4.39%
FedEx 188 3.02%
GLS 184 2.96%
TNT 101 1.62%
Speedy 94 1.51%
PostNL 85 1.37%
Hermes 84 1.35%
Estes 77 1.24%
Royal Mail 70 1.13%
Почта России 59 0.95%
СДЭК 53 0.85%
TCS 53 0.85%

Store Launch Timeline

Over the past 12 months, 14,126 new stores were launched in Livewire , with the highest activity in 2025-11 (1,156 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 8.2%

1,156 stores launched

2025-10 7.7%

1,083 stores launched

2025-09 9.9%

1,404 stores launched

2025-08 12.6%

1,773 stores launched

2025-07 14.2%

2,001 stores launched

2025-06 10.5%

1,488 stores launched

2025-05 12.1%

1,707 stores launched

2025-04 11.2%

1,576 stores launched

2025-03 4.4%

627 stores launched

2025-02 3.9%

553 stores launched

2025-01 3.8%

534 stores launched

2024-12 1.6%

224 stores launched

Monthly Trend

Monthly store launches in Livewire (December 2025)
Monthly store launches in Livewire over the past 12 months
Month Stores Launched Percentage
2025-11 1156 8.18%
2025-10 1083 7.67%
2025-09 1404 9.94%
2025-08 1773 12.55%
2025-07 2001 14.17%
2025-06 1488 10.53%
2025-05 1707 12.08%
2025-04 1576 11.16%
2025-03 627 4.44%
2025-02 553 3.91%
2025-01 534 3.78%
2024-12 224 1.59%

Active Stores by Launch Year

Currently, 30,906 active stores in Livewire are tracked in our database , with the most stores launched in 2025 (13,915 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 45.0%

13,915 active stores

2024 15.4%

4,756 active stores

2023 8.2%

2,539 active stores

2022 5.2%

1,604 active stores

2021 6.7%

2,065 active stores

2020 4.4%

1,346 active stores

2019 2.1%

659 active stores

2018 2.1%

653 active stores

2017 1.7%

522 active stores

2016 0.9%

273 active stores

2015 0.8%

239 active stores

2014 0.9%

265 active stores

2013 1.1%

329 active stores

2012 0.6%

198 active stores

2011 0.6%

184 active stores

Distribution by Launch Year

Active stores in Livewire by original launch year (December 2025)
Active stores in Livewire by launch year
Launch Year Active Stores Percentage
2025 13915 45.02%
2024 4756 15.39%
2023 2539 8.22%
2022 1604 5.19%
2021 2065 6.68%
2020 1346 4.36%
2019 659 2.13%
2018 653 2.11%
2017 522 1.69%
2016 273 0.88%
2015 239 0.77%
2014 265 0.86%
2013 329 1.06%
2012 198 0.64%
2011 184 0.60%
2010 186 0.60%
2009 177 0.57%
2008 125 0.40%
2007 136 0.44%
2006 102 0.33%
2005 81 0.26%
2004 112 0.36%
2003 80 0.26%
2002 64 0.21%
2001 97 0.31%
2000 75 0.24%
1999 56 0.18%
1998 34 0.11%
1997 17 0.06%
1996 14 0.05%
1995 3 0.01%

Social Media Usage

Instagram leads with 31.7% among stores with at least one detectable social profile (8,641 stores) , followed by Facebook (30.6%) and YouTube (10.3%) .

Base: 11,606 stores with any detectable social profile (36.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 31.7%

8,641 stores

Facebook 30.6%

8,345 stores

YouTube 10.3%

2,815 stores

Twitter 6.7%

1,824 stores

LinkedIn 5.8%

1,585 stores

TikTok 5.4%

1,474 stores

WhatsApp 5.3%

1,452 stores

Pinterest 2.0%

551 stores

X 2.0%

540 stores

Telegram 0.1%

37 stores

Visual Distribution

Distribution of social media platforms in Livewire (December 2025)
Distribution of social media platforms in Livewire e-commerce stores
Social Platform Store Count Market Share
Instagram 8641 31.69%
Facebook 8345 30.61%
YouTube 2815 10.32%
Twitter 1824 6.69%
LinkedIn 1585 5.81%
TikTok 1474 5.41%
WhatsApp 1452 5.33%
Pinterest 551 2.02%
X 540 1.98%
Telegram 37 0.14%

Geographic Distribution

Ireland leads with 15.6% (2,217 AI-verified stores) , followed by Argentina (15.5%) and United States (10.4%) .

Base: 14,251 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Ireland 15.6%

2,217 AI-verified stores

2,210 AI-verified stores

1,478 AI-verified stores

1,271 AI-verified stores

Iran 6.1%

868 AI-verified stores

Spain 6.0%

851 AI-verified stores

740 AI-verified stores

694 AI-verified stores

589 AI-verified stores

India 3.2%

453 AI-verified stores

Visual Distribution

Geographic distribution of stores using Livewire (December 2025)
Geographic distribution of stores using Livewire
Country AI-Verified Store Count Market Share
Ireland 2217 15.56%
Argentina 2210 15.51%
United States 1478 10.37%
Russia 1271 8.92%
Iran 868 6.09%
Spain 851 5.97%
South Korea 740 5.19%
United Kingdom 694 4.87%
France 589 4.13%
India 453 3.18%
Turkey 389 2.73%
Netherlands 384 2.69%
Brazil 379 2.66%
Australia 320 2.25%
Bangladesh 282 1.98%
Mexico 256 1.80%
Indonesia 253 1.78%
Switzerland 221 1.55%
Ukraine 210 1.47%
China 186 1.31%

Dataset Coverage

Field Rows count Coverage
Website 32.2k 100.00%
Emails 17.6k 54.61%
Phones 3.0k 9.44%
Ecommerce platform 32.0k 99.24%
Couriers 6.1k 18.98%
Payment Providers 12.2k 37.83%
Categories 24.0k 74.34%
Social Media 11.6k 36.02%

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Frequently Asked Questions

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Our database covers over 31.1k Livewire physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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