Livewire Technology Adoption in E-commerce

Discover 19.5k verified e-commerce stores using Livewire. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 20.7k domains. 19.5k verified as active stores with physical delivery.

Verified stores
19.5k
active stores with physical delivery
Top country
United States
6,283 verified stores
Top payment signal
PayPal
7,844 detection occurrences
Top carrier signal
USPS
2,514 detection occurrences
Top category
Toys & Games
2,773 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

19.5k verified active stores out of 20.7k detected · 94.1% verification rate

E-commerce Platforms Distribution

Custom stores with 84.8% of stores with physical delivery (16,531 stores) , followed by FreshStore (9.2%) and Emidica (3.1%) .

Base: 19,485 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 84.8%

16,531 stores

FreshStore 9.2%

1,785 stores

Emidica 3.1%

595 stores

293 stores

121 stores

24 stores

Business.shop E-commerce Platform 0.1%

24 stores

Store.link E-commerce Platform 0.1%

20 stores

GOGOSHOP 0.1%

16 stores

Active IT Zone Core 0.1%

12 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Livewire
Platform Stores with Physical Delivery Percentage
Custom 16531 84.84%
FreshStore 1785 9.16%
Emidica 595 3.05%
Magento 293 1.50%
WooCommerce 121 0.62%
Shopify 24 0.12%
Business.shop E-commerce Platform 24 0.12%
Store.link E-commerce Platform 20 0.10%
GOGOSHOP 16 0.08%
Active IT Zone Core 12 0.06%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 79.8% share of detected Livewire e-commerce signals (16,531) , with FreshStore at 11.6% and Emidica at 2.9% (June 2026) .

Base: 20,704 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 79.8%

16,531 websites

FreshStore 11.6%

2,395 websites

Emidica 2.9%

601 websites

347 websites

279 websites

34 websites

Business.shop E-commerce Platform 0.1%

25 websites

Store.link E-commerce Platform 0.1%

28 websites

GOGOSHOP 0.1%

22 websites

Active IT Zone Core 0.1%

15 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Livewire
Platform Websites with Signals Percentage
Custom 16531 79.84%
FreshStore 2395 11.57%
Emidica 601 2.90%
Magento 347 1.68%
WooCommerce 279 1.35%
Shopify 34 0.16%
Business.shop E-commerce Platform 25 0.12%
Store.link E-commerce Platform 28 0.14%
GOGOSHOP 22 0.11%
Active IT Zone Core 15 0.07%

Categories Distribution

Toys & Games stores with 14.2% of all stores (2,773 stores) , followed by Health & Beauty (13.2%) and Clothing & Accessories (12.6%) .

Base: 19,485 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Toys & Games 14.2%

2,773 stores

Health & Beauty 13.2%

2,576 stores

Clothing & Accessories 12.6%

2,457 stores

Food & Beverages 8.4%

1,638 stores

Sporting Goods & Outdoor Gear 7.5%

1,467 stores

Electronics & Technology 5.0%

970 stores

Home & Garden 4.6%

897 stores

Arts & Entertainment 4.3%

836 stores

Tools & Hardware 3.1%

597 stores

Business & Industrial 2.5%

491 stores

Visual Distribution

Distribution of top 10 Livewire store categories (June 2026)
Distribution of categories in Livewire e-commerce stores
Category Number of Stores Percentage
Toys & Games 2773 14.23%
Health & Beauty 2576 13.22%
Clothing & Accessories 2457 12.61%
Food & Beverages 1638 8.41%
Sporting Goods & Outdoor Gear 1467 7.53%
Electronics & Technology 970 4.98%
Home & Garden 897 4.60%
Arts & Entertainment 836 4.29%
Tools & Hardware 597 3.06%
Business & Industrial 491 2.52%

Payment Providers Distribution

PayPal accounts for 29.3% of displayed detection occurrences (7,844 occurrences) , followed by Stripe Connect (27.2%) and Apple Pay (27.0%) .

Base: 26,771 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.3%

7,844 occurrences

7,269 occurrences

7,223 occurrences

3,026 occurrences

399 occurrences

VISA 1.0%

280 occurrences

232 occurrences

207 occurrences

Bolt 0.7%

195 occurrences

iDEAL 0.4%

96 occurrences

Visual Distribution

Distribution of top 10 Livewire payment providers (June 2026)
Distribution of payment providers in Livewire e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 7844 29.30%
Stripe Connect 7269 27.15%
Apple Pay 7223 26.98%
MasterCard 3026 11.30%
American Express 399 1.49%
VISA 280 1.05%
Klarna 232 0.87%
Google Pay 207 0.77%
Bolt 195 0.73%
iDEAL 96 0.36%

Shipping Carriers Distribution

USPS accounts for 54.4% of displayed detection occurrences (2,514 occurrences) , followed by DHL (12.0%) and UPS (8.7%) .

Base: 4,624 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

USPS 54.4%

2,514 occurrences

DHL 12.0%

553 occurrences

UPS 8.7%

403 occurrences

DPD 6.5%

299 occurrences

FedEx 4.8%

222 occurrences

GLS 3.8%

177 occurrences

149 occurrences

135 occurrences

105 occurrences

Estes 1.4%

67 occurrences

Visual Distribution

Distribution of top 10 Livewire shipping carriers (June 2026)
Distribution of shipping carriers in Livewire e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
USPS 2514 54.37%
DHL 553 11.96%
UPS 403 8.72%
DPD 299 6.47%
FedEx 222 4.80%
GLS 177 3.83%
PostNL 149 3.22%
Почта России 135 2.92%
Speedy 105 2.27%
Estes 67 1.45%

Store Launch Timeline

Over the past 12 months, 9,277 new stores were launched in Livewire , with the highest activity in 2026-05 (640 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 6.9%

640 stores launched

2026-04 11.1%

1,027 stores launched

2026-03 4.3%

396 stores launched

2026-02 3.7%

345 stores launched

2026-01 4.5%

422 stores launched

2025-12 6.8%

633 stores launched

2025-11 5.9%

546 stores launched

2025-10 6.1%

563 stores launched

2025-09 12.0%

1,109 stores launched

2025-08 16.2%

1,499 stores launched

2025-07 16.1%

1,497 stores launched

2025-06 6.5%

600 stores launched

Monthly Trend

Monthly store launches in Livewire (June 2026)
Monthly store launches in Livewire over the past 12 months
Month Stores Launched Percentage
2026-05 640 6.90%
2026-04 1027 11.07%
2026-03 396 4.27%
2026-02 345 3.72%
2026-01 422 4.55%
2025-12 633 6.82%
2025-11 546 5.89%
2025-10 563 6.07%
2025-09 1109 11.95%
2025-08 1499 16.16%
2025-07 1497 16.14%
2025-06 600 6.47%

Active Stores by Launch Year

Currently, 19,337 active stores in Livewire are tracked in our database , with the most stores launched in 2026 (2,858 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 14.8%

2,858 active stores

2025 40.7%

7,878 active stores

2024 8.9%

1,728 active stores

2023 6.4%

1,237 active stores

2022 4.5%

876 active stores

2021 4.6%

893 active stores

2020 3.5%

679 active stores

2019 2.3%

441 active stores

2018 2.2%

419 active stores

2017 1.8%

356 active stores

2016 1.0%

191 active stores

2015 0.9%

174 active stores

2014 0.9%

182 active stores

2013 1.1%

221 active stores

2012 0.8%

160 active stores

Distribution by Launch Year

Active stores in Livewire by original launch year (June 2026)
Active stores in Livewire by launch year
Launch Year Active Stores Percentage
2026 2858 14.78%
2025 7878 40.74%
2024 1728 8.94%
2023 1237 6.40%
2022 876 4.53%
2021 893 4.62%
2020 679 3.51%
2019 441 2.28%
2018 419 2.17%
2017 356 1.84%
2016 191 0.99%
2015 174 0.90%
2014 182 0.94%
2013 221 1.14%
2012 160 0.83%

Social Media Usage

Facebook accounts for 31.6% of displayed detection occurrences (5,506 occurrences) , followed by Instagram (30.0%) and YouTube (11.0%) .

Base: 17,435 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 31.6%

5,506 occurrences

Instagram 30.0%

5,225 occurrences

YouTube 11.0%

1,916 occurrences

TikTok 6.6%

1,144 occurrences

Twitter 5.8%

1,017 occurrences

LinkedIn 5.2%

901 occurrences

WhatsApp 5.1%

889 occurrences

Pinterest 2.5%

441 occurrences

X 2.2%

380 occurrences

SoundCloud 0.1%

16 occurrences

Visual Distribution

Distribution of social media platforms in Livewire (June 2026)
Distribution of social media platforms in Livewire e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Facebook 5506 31.58%
Instagram 5225 29.97%
YouTube 1916 10.99%
TikTok 1144 6.56%
Twitter 1017 5.83%
LinkedIn 901 5.17%
WhatsApp 889 5.10%
Pinterest 441 2.53%
X 380 2.18%
SoundCloud 16 0.09%

Geographic Distribution

United States stores with 32.2% (6,283 active verified stores) , followed by United Kingdom (3.1%) and South Korea (3.1%) .

Base: 19,485 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

6,283 active verified stores

598 active verified stores

598 active verified stores

570 active verified stores

India 2.9%

566 active verified stores

529 active verified stores

Spain 2.1%

403 active verified stores

400 active verified stores

308 active verified stores

289 active verified stores

Visual Distribution

Geographic distribution of stores using Livewire (June 2026)
Geographic distribution of stores using Livewire
Country AI-Verified Store Count Market Share
United States 6283 32.25%
United Kingdom 598 3.07%
South Korea 598 3.07%
Bangladesh 570 2.93%
India 566 2.90%
Argentina 529 2.71%
Spain 403 2.07%
Netherlands 400 2.05%
France 308 1.58%
Russia 289 1.48%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 20.7k 100.00%
Emails 12.6k 60.81%
Phones 5.2k 25.18%
Ecommerce platform 20.4k 98.59%
Couriers 4.7k 22.46%
Payment Providers 9.6k 46.22%
Categories 17.2k 83.05%
Social Media 7.4k 35.85%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
Get Enterprise Pricing

Market Intelligence

Understand the Livewire e-commerce landscape:

Analyze 19.5k verified e-commerce stores on Livewire - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Livewire e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Livewire e-commerce intelligence?

We track 19.5k verified Livewire e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

Unlock full access to ShopRank

Login now to explore merchant intelligence including:
  • Merchant size bands and scoring
  • PSP, carrier, and technology filters
  • Exports, saved lists, and API access
By login to our system you are accepting Terms & conditions and Privacy Policy