Leaflet Technology Adoption in E-commerce

Discover 27.0k e-commerce stores using Leaflet. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

WooCommerce leads with 47.8% of stores with physical delivery (12,792 stores) , followed by Custom (44.5%) and PrestaShop (2.4%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

12,792 stores

Custom 44.5%

11,893 stores

635 stores

579 stores

115 stores

115 stores

108 stores

103 stores

Unas 0.3%

89 stores

84 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Leaflet
Platform Stores with Physical Delivery Percentage
WooCommerce 12792 47.82%
Custom 11893 44.46%
PrestaShop 635 2.37%
Shopify 579 2.16%
Wix eCommerce 115 0.43%
CCV Shop 115 0.43%
OpenCart 108 0.40%
Shoptet 103 0.39%
Unas 89 0.33%
Welcart 84 0.31%
1C-Bitrix 83 0.31%
Botble CMS 57 0.21%
GrandNode 34 0.13%
Squarespace Commerce 33 0.12%
Shoper 28 0.10%

All Stores Distribution

WooCommerce holds 73.2% share of all Leaflet e-commerce stores (43,940) , with Custom at 19.8% and PrestaShop at 1.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

43,940 stores

Custom 19.8%

11,893 stores

729 stores

711 stores

156 stores

133 stores

140 stores

108 stores

Unas 0.1%

89 stores

884 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Leaflet
Platform Total Stores Percentage
WooCommerce 43940 73.17%
Custom 11893 19.80%
PrestaShop 729 1.21%
Shopify 711 1.18%
Wix eCommerce 156 0.26%
CCV Shop 133 0.22%
OpenCart 140 0.23%
Shoptet 108 0.18%
Unas 89 0.15%
Welcart 884 1.47%
1C-Bitrix 255 0.42%
Botble CMS 826 1.38%
GrandNode 39 0.06%
Squarespace Commerce 123 0.20%
Shoper 29 0.05%

Categories Distribution

Food & Beverages leads with 15.7% of all stores (2,911 stores) , followed by Health & Beauty (15.5%) and Vehicles & Parts (12.3%) .

Top 10 Categories

Food & Beverages 15.7%

2,911 stores

Health & Beauty 15.5%

2,877 stores

Vehicles & Parts 12.3%

2,289 stores

Electronics & Technology 11.5%

2,140 stores

Clothing & Accessories 10.3%

1,907 stores

Business & Industrial 6.9%

1,288 stores

Home & Garden 6.3%

1,172 stores

Furniture & Home Decor 4.8%

890 stores

Tools & Hardware 3.5%

650 stores

Sporting Goods & Outdoor Gear 3.2%

599 stores

Visual Distribution

Distribution of top 10 Leaflet store categories (December 2025)
Distribution of categories in Leaflet e-commerce stores
Category Number of Stores Percentage
Food & Beverages 2911 15.69%
Health & Beauty 2877 15.51%
Vehicles & Parts 2289 12.34%
Electronics & Technology 2140 11.53%
Clothing & Accessories 1907 10.28%
Business & Industrial 1288 6.94%
Home & Garden 1172 6.32%
Furniture & Home Decor 890 4.80%
Tools & Hardware 650 3.50%
Sporting Goods & Outdoor Gear 599 3.23%
Jewelry & Watches 482 2.60%
Arts & Entertainment 377 2.03%
Pets & Pet Supplies 357 1.92%
Gifts & Special Occasions 350 1.89%
Books & Media 264 1.42%

Payment Providers Distribution

PayPal leads with 23.1% among AI-verified physical stores (1,195 stores) , followed by Stripe Connect (14.3%) and MasterCard (13.3%) .

Base: 7,621 AI-verified physical stores with detectable payment providers (12.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.1%

1,195 stores

741 stores

686 stores

513 stores

VISA 7.7%

397 stores

292 stores

239 stores

233 stores

184 stores

182 stores

Visual Distribution

Distribution of top 10 Leaflet payment providers (December 2025)
Distribution of payment providers in Leaflet e-commerce stores
Payment Provider Store Count Market Share
PayPal 1195 23.09%
Stripe Connect 741 14.32%
MasterCard 686 13.26%
American Express 513 9.91%
VISA 397 7.67%
Apple Pay 292 5.64%
BitCoin 239 4.62%
Google Pay 233 4.50%
Klarna 184 3.56%
Mercado Pago 182 3.52%
JCB 149 2.88%
Bolt 136 2.63%
PayU 103 1.99%
Svea 63 1.22%
Przelewy24 62 1.20%

Shipping Carriers Distribution

UPS leads with 12.5% among AI-verified physical stores (526 stores) , followed by Omniva (12.3%) and DPD (11.6%) .

Base: 5,162 AI-verified physical stores with detectable shipping carriers (8.4% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 12.5%

526 stores

Omniva 12.3%

518 stores

DPD 11.6%

489 stores

465 stores

DHL 8.8%

370 stores

361 stores

GLS 8.3%

350 stores

228 stores

197 stores

FedEx 4.5%

190 stores

Visual Distribution

Distribution of top 10 Leaflet shipping carriers (December 2025)
Distribution of shipping carriers in Leaflet e-commerce stores
Shipping Carrier Store Count Market Share
UPS 526 12.50%
Omniva 518 12.31%
DPD 489 11.62%
Colissimo 465 11.05%
DHL 370 8.79%
Chronopost 361 8.58%
GLS 350 8.32%
La Poste 228 5.42%
Mondial Relay 197 4.68%
FedEx 190 4.52%
USPS 122 2.90%
TNT 115 2.73%
СДЭК 105 2.50%
Hermes 86 2.04%
InPost 85 2.02%

Store Launch Timeline

Over the past 12 months, 5,318 new stores were launched in Leaflet , with the highest activity in 2025-11 (629 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 11.8%

629 stores launched

2025-10 8.9%

471 stores launched

2025-09 8.5%

450 stores launched

2025-08 7.8%

415 stores launched

2025-07 11.2%

593 stores launched

2025-06 7.1%

380 stores launched

2025-05 8.8%

468 stores launched

2025-04 7.7%

410 stores launched

2025-03 9.4%

500 stores launched

2025-02 7.7%

407 stores launched

2025-01 7.3%

390 stores launched

2024-12 3.9%

205 stores launched

Monthly Trend

Monthly store launches in Leaflet (December 2025)
Monthly store launches in Leaflet over the past 12 months
Month Stores Launched Percentage
2025-11 629 11.83%
2025-10 471 8.86%
2025-09 450 8.46%
2025-08 415 7.80%
2025-07 593 11.15%
2025-06 380 7.15%
2025-05 468 8.80%
2025-04 410 7.71%
2025-03 500 9.40%
2025-02 407 7.65%
2025-01 390 7.33%
2024-12 205 3.85%

Active Stores by Launch Year

Currently, 26,811 active stores in Leaflet are tracked in our database , with the most stores launched in 2025 (5,116 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 19.1%

5,116 active stores

2024 15.7%

4,208 active stores

2023 9.7%

2,593 active stores

2022 7.8%

2,082 active stores

2021 7.2%

1,937 active stores

2020 6.9%

1,838 active stores

2019 4.6%

1,244 active stores

2018 4.3%

1,159 active stores

2017 3.6%

961 active stores

2016 2.2%

592 active stores

2015 1.7%

457 active stores

2014 1.8%

477 active stores

2013 2.4%

655 active stores

2012 1.5%

415 active stores

2011 1.5%

403 active stores

Distribution by Launch Year

Active stores in Leaflet by original launch year (December 2025)
Active stores in Leaflet by launch year
Launch Year Active Stores Percentage
2025 5116 19.08%
2024 4208 15.70%
2023 2593 9.67%
2022 2082 7.77%
2021 1937 7.22%
2020 1838 6.86%
2019 1244 4.64%
2018 1159 4.32%
2017 961 3.58%
2016 592 2.21%
2015 457 1.70%
2014 477 1.78%
2013 655 2.44%
2012 415 1.55%
2011 403 1.50%
2010 327 1.22%
2009 340 1.27%
2008 273 1.02%
2007 322 1.20%
2006 195 0.73%
2005 146 0.54%
2004 188 0.70%
2003 154 0.57%
2002 159 0.59%
2001 228 0.85%
2000 134 0.50%
1999 92 0.34%
1998 63 0.23%
1997 31 0.12%
1996 16 0.06%
1995 6 0.02%

Social Media Usage

Instagram leads with 32.3% among stores with at least one detectable social profile (14,501 stores) , followed by Facebook (29.3%) and YouTube (10.5%) .

Base: 38,192 stores with any detectable social profile (62.5% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 32.3%

14,501 stores

Facebook 29.3%

13,196 stores

YouTube 10.5%

4,739 stores

Twitter 7.5%

3,359 stores

LinkedIn 6.6%

2,953 stores

Pinterest 4.3%

1,936 stores

WhatsApp 3.8%

1,693 stores

TikTok 3.5%

1,564 stores

X 2.1%

964 stores

Vimeo 0.1%

56 stores

Visual Distribution

Distribution of social media platforms in Leaflet (December 2025)
Distribution of social media platforms in Leaflet e-commerce stores
Social Platform Store Count Market Share
Instagram 14501 32.25%
Facebook 13196 29.35%
YouTube 4739 10.54%
Twitter 3359 7.47%
LinkedIn 2953 6.57%
Pinterest 1936 4.31%
WhatsApp 1693 3.77%
TikTok 1564 3.48%
X 964 2.14%
Vimeo 56 0.12%

Geographic Distribution

Iran leads with 28.6% (5,057 AI-verified stores) , followed by France (13.7%) and United States (11.7%) .

Base: 17,663 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Iran 28.6%

5,057 AI-verified stores

France 13.7%

2,418 AI-verified stores

2,059 AI-verified stores

Spain 6.2%

1,103 AI-verified stores

794 AI-verified stores

Italy 4.4%

769 AI-verified stores

583 AI-verified stores

521 AI-verified stores

489 AI-verified stores

446 AI-verified stores

Visual Distribution

Geographic distribution of stores using Leaflet (December 2025)
Geographic distribution of stores using Leaflet
Country AI-Verified Store Count Market Share
Iran 5057 28.63%
France 2418 13.69%
United States 2059 11.66%
Spain 1103 6.24%
United Kingdom 794 4.50%
Italy 769 4.35%
Lithuania 583 3.30%
Russia 521 2.95%
Poland 489 2.77%
Czechia 446 2.53%
Argentina 440 2.49%
Germany 433 2.45%
Netherlands 382 2.16%
South Africa 354 2.00%
Mexico 321 1.82%
India 315 1.78%
Turkey 309 1.75%
Brazil 302 1.71%
Hungary 295 1.67%
Indonesia 273 1.55%

Dataset Coverage

Field Rows count Coverage
Website 61.1k 100.00%
Emails 40.2k 65.80%
Phones 14.0k 22.84%
Ecommerce platform 60.8k 99.54%
Couriers 5.2k 8.45%
Payment Providers 7.6k 12.47%
Categories 32.0k 52.36%
Social Media 38.2k 62.48%

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Frequently Asked Questions

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Our database covers over 27.0k Leaflet physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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