Leaflet Technology Adoption in E-commerce
Discover 12.3k verified e-commerce stores using Leaflet. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 45.4k domains. 12.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
12.3k verified active stores out of 45.4k detected · 27.1% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 54.1% of stores with physical delivery (6,650 stores) , followed by Custom (27.0%) and Shopify (5.3%) .
Base: 12,300 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
6,650 stores
3,327 stores
650 stores
554 stores
135 stores
132 stores
98 stores
98 stores
94 stores
59 stores
Visual Distribution
6,650 stores
3,327 stores
650 stores
554 stores
135 stores
132 stores
98 stores
98 stores
94 stores
59 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 6650 | 54.07% |
| Custom | 3327 | 27.05% |
| Shopify | 650 | 5.28% |
| PrestaShop | 554 | 4.50% |
| Shoptet | 135 | 1.10% |
| Wix eCommerce | 132 | 1.07% |
| OpenCart | 98 | 0.80% |
| CCV Shop | 98 | 0.80% |
| 1C-Bitrix | 94 | 0.76% |
| VirtueMart | 59 | 0.48% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 80.5% share of detected Leaflet e-commerce signals (36,550) , with Custom at 7.3% and Shopify at 1.9% (June 2026) .
Base: 45,426 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
36,550 websites
3,327 websites
853 websites
651 websites
139 websites
168 websites
126 websites
108 websites
343 websites
160 websites
Visual Distribution
36,550 websites
3,327 websites
853 websites
651 websites
139 websites
168 websites
126 websites
108 websites
343 websites
160 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 36550 | 80.46% |
| Custom | 3327 | 7.32% |
| Shopify | 853 | 1.88% |
| PrestaShop | 651 | 1.43% |
| Shoptet | 139 | 0.31% |
| Wix eCommerce | 168 | 0.37% |
| OpenCart | 126 | 0.28% |
| CCV Shop | 108 | 0.24% |
| 1C-Bitrix | 343 | 0.76% |
| VirtueMart | 160 | 0.35% |
Categories Distribution
Food & Beverages stores with 21.2% of all stores (2,602 stores) , followed by Health & Beauty (12.8%) and Clothing & Accessories (10.9%) .
Base: 12,300 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,602 stores
1,570 stores
1,335 stores
742 stores
723 stores
606 stores
586 stores
517 stores
460 stores
435 stores
Visual Distribution
2,602 stores
1,570 stores
1,335 stores
742 stores
723 stores
606 stores
586 stores
517 stores
460 stores
435 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2602 | 21.15% |
| Health & Beauty | 1570 | 12.76% |
| Clothing & Accessories | 1335 | 10.85% |
| Home & Garden | 742 | 6.03% |
| Sporting Goods & Outdoor Gear | 723 | 5.88% |
| Electronics & Technology | 606 | 4.93% |
| Tools & Hardware | 586 | 4.76% |
| Business & Industrial | 517 | 4.20% |
| Vehicles & Parts | 460 | 3.74% |
| Toys & Games | 435 | 3.54% |
Payment Providers Distribution
PayPal accounts for 28.4% of displayed detection occurrences (1,149 occurrences) , followed by MasterCard (16.3%) and Stripe Connect (15.6%) .
Base: 4,045 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,149 occurrences
658 occurrences
632 occurrences
390 occurrences
336 occurrences
271 occurrences
223 occurrences
217 occurrences
91 occurrences
78 occurrences
Visual Distribution
1,149 occurrences
658 occurrences
632 occurrences
390 occurrences
336 occurrences
271 occurrences
223 occurrences
217 occurrences
91 occurrences
78 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 1149 | 28.41% |
| MasterCard | 658 | 16.27% |
| Stripe Connect | 632 | 15.62% |
| American Express | 390 | 9.64% |
| VISA | 336 | 8.31% |
| Apple Pay | 271 | 6.70% |
| Google Pay | 223 | 5.51% |
| Klarna | 217 | 5.36% |
| Bolt | 91 | 2.25% |
| Bancontact | 78 | 1.93% |
Shipping Carriers Distribution
Colissimo accounts for 16.4% of displayed detection occurrences (536 occurrences) , followed by Chronopost (13.6%) and DPD (11.8%) .
Base: 3,275 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
536 occurrences
445 occurrences
385 occurrences
375 occurrences
333 occurrences
333 occurrences
272 occurrences
257 occurrences
223 occurrences
116 occurrences
Visual Distribution
536 occurrences
445 occurrences
385 occurrences
375 occurrences
333 occurrences
333 occurrences
272 occurrences
257 occurrences
223 occurrences
116 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Colissimo | 536 | 16.37% |
| Chronopost | 445 | 13.59% |
| DPD | 385 | 11.76% |
| UPS | 375 | 11.45% |
| DHL | 333 | 10.17% |
| Omniva | 333 | 10.17% |
| La Poste | 272 | 8.31% |
| Mondial Relay | 257 | 7.85% |
| GLS | 223 | 6.81% |
| FedEx | 116 | 3.54% |
Store Launch Timeline
Over the past 12 months, 1,834 new stores were launched in Leaflet , with the highest activity in 2026-05 (190 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
190 stores launched
174 stores launched
157 stores launched
126 stores launched
116 stores launched
155 stores launched
190 stores launched
178 stores launched
183 stores launched
133 stores launched
166 stores launched
66 stores launched
Monthly Trend
10.4% of last 12 months
9.5% of last 12 months
8.6% of last 12 months
6.9% of last 12 months
6.3% of last 12 months
8.5% of last 12 months
10.4% of last 12 months
9.7% of last 12 months
10.0% of last 12 months
7.3% of last 12 months
9.1% of last 12 months
3.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 190 | 10.36% |
| 2026-04 | 174 | 9.49% |
| 2026-03 | 157 | 8.56% |
| 2026-02 | 126 | 6.87% |
| 2026-01 | 116 | 6.32% |
| 2025-12 | 155 | 8.45% |
| 2025-11 | 190 | 10.36% |
| 2025-10 | 178 | 9.71% |
| 2025-09 | 183 | 9.98% |
| 2025-08 | 133 | 7.25% |
| 2025-07 | 166 | 9.05% |
| 2025-06 | 66 | 3.60% |
Active Stores by Launch Year
Currently, 12,262 active stores in Leaflet are tracked in our database , with the most stores launched in 2026 (780 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
780 active stores
1,794 active stores
1,360 active stores
1,022 active stores
926 active stores
905 active stores
867 active stores
655 active stores
541 active stores
470 active stores
301 active stores
219 active stores
244 active stores
323 active stores
220 active stores
Distribution by Launch Year
6.4% of tracked active stores
14.6% of tracked active stores
11.1% of tracked active stores
8.3% of tracked active stores
7.6% of tracked active stores
7.4% of tracked active stores
7.1% of tracked active stores
5.3% of tracked active stores
4.4% of tracked active stores
3.8% of tracked active stores
2.5% of tracked active stores
1.8% of tracked active stores
2.0% of tracked active stores
2.6% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 780 | 6.36% |
| 2025 | 1794 | 14.63% |
| 2024 | 1360 | 11.09% |
| 2023 | 1022 | 8.33% |
| 2022 | 926 | 7.55% |
| 2021 | 905 | 7.38% |
| 2020 | 867 | 7.07% |
| 2019 | 655 | 5.34% |
| 2018 | 541 | 4.41% |
| 2017 | 470 | 3.83% |
| 2016 | 301 | 2.45% |
| 2015 | 219 | 1.79% |
| 2014 | 244 | 1.99% |
| 2013 | 323 | 2.63% |
| 2012 | 220 | 1.79% |
Geographic Distribution
France stores with 17.5% (2,156 active verified stores) , followed by Germany (6.6%) and United States (5.7%) .
Base: 12,300 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,156 active verified stores
815 active verified stores
700 active verified stores
536 active verified stores
396 active verified stores
369 active verified stores
348 active verified stores
340 active verified stores
336 active verified stores
328 active verified stores
Visual Distribution
2,156 active verified stores
815 active verified stores
700 active verified stores
536 active verified stores
396 active verified stores
369 active verified stores
348 active verified stores
340 active verified stores
336 active verified stores
328 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 2156 | 17.53% |
| Germany | 815 | 6.63% |
| United States | 700 | 5.69% |
| Iran | 536 | 4.36% |
| Italy | 396 | 3.22% |
| Czechia | 369 | 3.00% |
| Russia | 348 | 2.83% |
| Spain | 340 | 2.76% |
| United Kingdom | 336 | 2.73% |
| Lithuania | 328 | 2.67% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
PrestaShop - Toys & Games
Custom
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
WooCommerce
Custom - Home & Garden
Custom
Custom - Food & Beverages
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 45.4k | 100.00% |
| Emails | 30k | 66.14% |
| Phones | 23.5k | 51.82% |
| Ecommerce platform | 45.1k | 99.38% |
| Couriers | 4.5k | 9.97% |
| Payment Providers | 6.5k | 14.30% |
| Categories | 12.1k | 26.55% |
| Social Media | 29k | 63.86% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Leaflet e-commerce landscape:
Analyze 12.3k verified e-commerce stores on Leaflet - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Leaflet e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Leaflet e-commerce intelligence?
-
We track 12.3k verified Leaflet e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.8% of displayed detection occurrences (7,155 occurrences) , followed by Instagram (31.5%) and YouTube (9.3%) .
Base: 22,521 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
7,155 occurrences
7,088 occurrences
2,105 occurrences
1,329 occurrences
1,260 occurrences
1,171 occurrences
1,101 occurrences
710 occurrences
582 occurrences
20 occurrences
Visual Distribution
7,155 occurrences
7,088 occurrences
2,105 occurrences
1,329 occurrences
1,260 occurrences
1,171 occurrences
1,101 occurrences
710 occurrences
582 occurrences
20 occurrences