Kinsta Technology Adoption in E-commerce
Discover 16.2k e-commerce stores using Kinsta. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
WooCommerce leads with 85.1% of stores with physical delivery (13,748 stores) , followed by Custom (13.9%) and EasyDigitalDownloads (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,748 stores
2,248 stores
30 stores
29 stores
27 stores
24 stores
16 stores
10 stores
5 stores
4 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13748 | 85.14% |
| Custom | 2248 | 13.92% |
| EasyDigitalDownloads | 30 | 0.19% |
| EasyDigitalDownloads, WooCommerce | 29 | 0.18% |
| Commerce7 | 27 | 0.17% |
| WooCommerce, EasyDigitalDownloads | 24 | 0.15% |
| Foxy.io | 16 | 0.10% |
| TradePending | 10 | 0.06% |
| HCL Commerce | 5 | 0.03% |
| Shopify | 4 | 0.02% |
| Ecwid | 3 | 0.02% |
| BigCommerce | 1 | 0.01% |
| Shopify, EasyDigitalDownloads, WooCommerce | 1 | 0.01% |
| Welcart | 1 | 0.01% |
| WooCommerce, Commerce7 | 1 | 0.01% |
All Stores Distribution
WooCommerce holds 90.2% share of all Kinsta e-commerce stores (27,592) , with Custom at 7.4% and EasyDigitalDownloads at 1.5% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,592 stores
2,248 stores
446 stores
72 stores
48 stores
77 stores
46 stores
13 stores
17 stores
15 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27592 | 90.21% |
| Custom | 2248 | 7.35% |
| EasyDigitalDownloads | 446 | 1.46% |
| EasyDigitalDownloads, WooCommerce | 72 | 0.24% |
| Commerce7 | 48 | 0.16% |
| WooCommerce, EasyDigitalDownloads | 77 | 0.25% |
| Foxy.io | 46 | 0.15% |
| TradePending | 13 | 0.04% |
| HCL Commerce | 17 | 0.06% |
| Shopify | 15 | 0.05% |
| Ecwid | 5 | 0.02% |
| BigCommerce | 2 | 0.01% |
| Shopify, EasyDigitalDownloads, WooCommerce | 1 | 0.00% |
| Welcart | 2 | 0.01% |
| WooCommerce, Commerce7 | 1 | 0.00% |
Categories Distribution
Health & Beauty leads with 18.8% of all stores (2,272 stores) , followed by Food & Beverages (13.4%) and Clothing & Accessories (10.6%) .
Top 10 Categories
2,272 stores
1,612 stores
1,282 stores
861 stores
839 stores
808 stores
778 stores
725 stores
639 stores
450 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2272 | 18.83% |
| Food & Beverages | 1612 | 13.36% |
| Clothing & Accessories | 1282 | 10.62% |
| Electronics & Technology | 861 | 7.13% |
| Furniture & Home Decor | 839 | 6.95% |
| Home & Garden | 808 | 6.70% |
| Vehicles & Parts | 778 | 6.45% |
| Sporting Goods & Outdoor Gear | 725 | 6.01% |
| Business & Industrial | 639 | 5.29% |
| Tools & Hardware | 450 | 3.73% |
| Arts & Entertainment | 409 | 3.39% |
| Gifts & Special Occasions | 396 | 3.28% |
| Pets & Pet Supplies | 387 | 3.21% |
| Jewelry & Watches | 379 | 3.14% |
| Books & Media | 231 | 1.91% |
Payment Providers Distribution
PayPal leads with 22.0% among AI-verified physical stores (2,031 stores) , followed by MasterCard (13.0%) and Stripe Connect (12.5%) .
Base: 7,582 AI-verified physical stores with detectable payment providers (24.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,031 stores
1,203 stores
1,150 stores
1,123 stores
781 stores
482 stores
445 stores
440 stores
340 stores
325 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2031 | 22.03% |
| MasterCard | 1203 | 13.05% |
| Stripe Connect | 1150 | 12.47% |
| American Express | 1123 | 12.18% |
| Klarna | 781 | 8.47% |
| Apple Pay | 482 | 5.23% |
| Bolt | 445 | 4.83% |
| VISA | 440 | 4.77% |
| Bancontact | 340 | 3.69% |
| Google Pay | 325 | 3.52% |
| iDEAL | 316 | 3.43% |
| Mollie | 254 | 2.75% |
| JCB | 126 | 1.37% |
| Paddle | 113 | 1.23% |
| Giropay | 92 | 1.00% |
Shipping Carriers Distribution
UPS leads with 21.3% among AI-verified physical stores (1,256 stores) , followed by DHL (16.0%) and FedEx (12.7%) .
Base: 5,291 AI-verified physical stores with detectable shipping carriers (17.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,256 stores
945 stores
747 stores
744 stores
407 stores
355 stores
311 stores
295 stores
221 stores
136 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1256 | 21.28% |
| DHL | 945 | 16.01% |
| FedEx | 747 | 12.66% |
| USPS | 744 | 12.61% |
| PostNL | 407 | 6.90% |
| DPD | 355 | 6.02% |
| GLS | 311 | 5.27% |
| Royal Mail | 295 | 5.00% |
| Australia Post | 221 | 3.75% |
| TNT | 136 | 2.30% |
| Colissimo | 127 | 2.15% |
| PostNord | 100 | 1.69% |
| Canada Post | 88 | 1.49% |
| Chronopost | 85 | 1.44% |
| Speedy | 84 | 1.42% |
Store Launch Timeline
Over the past 12 months, 2,049 new stores were launched in Kinsta , with the highest activity in 2025-11 (217 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
217 stores launched
202 stores launched
210 stores launched
193 stores launched
207 stores launched
170 stores launched
153 stores launched
173 stores launched
192 stores launched
132 stores launched
138 stores launched
62 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 217 | 10.59% |
| 2025-10 | 202 | 9.86% |
| 2025-09 | 210 | 10.25% |
| 2025-08 | 193 | 9.42% |
| 2025-07 | 207 | 10.10% |
| 2025-06 | 170 | 8.30% |
| 2025-05 | 153 | 7.47% |
| 2025-04 | 173 | 8.44% |
| 2025-03 | 192 | 9.37% |
| 2025-02 | 132 | 6.44% |
| 2025-01 | 138 | 6.73% |
| 2024-12 | 62 | 3.03% |
Active Stores by Launch Year
Currently, 16,104 active stores in Kinsta are tracked in our database , with the most stores launched in 2025 (1,987 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,987 active stores
2,312 active stores
932 active stores
967 active stores
1,097 active stores
1,071 active stores
720 active stores
807 active stores
739 active stores
445 active stores
393 active stores
392 active stores
492 active stores
334 active stores
352 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1987 | 12.34% |
| 2024 | 2312 | 14.36% |
| 2023 | 932 | 5.79% |
| 2022 | 967 | 6.00% |
| 2021 | 1097 | 6.81% |
| 2020 | 1071 | 6.65% |
| 2019 | 720 | 4.47% |
| 2018 | 807 | 5.01% |
| 2017 | 739 | 4.59% |
| 2016 | 445 | 2.76% |
| 2015 | 393 | 2.44% |
| 2014 | 392 | 2.43% |
| 2013 | 492 | 3.06% |
| 2012 | 334 | 2.07% |
| 2011 | 352 | 2.19% |
| 2010 | 285 | 1.77% |
| 2009 | 279 | 1.73% |
| 2008 | 250 | 1.55% |
| 2007 | 208 | 1.29% |
| 2006 | 211 | 1.31% |
| 2005 | 180 | 1.12% |
| 2004 | 202 | 1.25% |
| 2003 | 198 | 1.23% |
| 2002 | 220 | 1.37% |
| 2001 | 264 | 1.64% |
| 2000 | 241 | 1.50% |
| 1999 | 201 | 1.25% |
| 1998 | 142 | 0.88% |
| 1997 | 104 | 0.65% |
| 1996 | 61 | 0.38% |
| 1995 | 18 | 0.11% |
Geographic Distribution
United States leads with 39.3% (4,177 AI-verified stores) , followed by Netherlands (10.5%) and United Kingdom (9.5%) .
Base: 10,615 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,177 AI-verified stores
1,112 AI-verified stores
1,005 AI-verified stores
814 AI-verified stores
487 AI-verified stores
462 AI-verified stores
320 AI-verified stores
310 AI-verified stores
259 AI-verified stores
219 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 4177 | 39.35% |
| Netherlands | 1112 | 10.48% |
| United Kingdom | 1005 | 9.47% |
| Australia | 814 | 7.67% |
| Canada | 487 | 4.59% |
| France | 462 | 4.35% |
| Sweden | 320 | 3.01% |
| Italy | 310 | 2.92% |
| Germany | 259 | 2.44% |
| Norway | 219 | 2.06% |
| Denmark | 201 | 1.89% |
| Spain | 168 | 1.58% |
| Taiwan | 154 | 1.45% |
| India | 146 | 1.38% |
| Belgium | 140 | 1.32% |
| Argentina | 139 | 1.31% |
| South Africa | 134 | 1.26% |
| Chile | 129 | 1.22% |
| Japan | 122 | 1.15% |
| Mexico | 117 | 1.10% |
Featured Stores
Discover the strongest performers and newest entrants in Kinsta's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce
WooCommerce
WooCommerce
WooCommerce — Food & Beverages
EasyDigitalDownloads
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.9k | 100.00% |
| Emails | 18.8k | 60.80% |
| Phones | 7.7k | 24.92% |
| Ecommerce platform | 30.6k | 99.23% |
| Couriers | 5.3k | 17.14% |
| Payment Providers | 7.6k | 24.57% |
| Categories | 19.0k | 61.68% |
| Social Media | 22.7k | 73.60% |
Starter Package
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Maximize Your ROI
Use our detailed Kinsta E-commerce Database to:
Gain actionable insights into 16.2k physical stores in Kinsta.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Kinsta online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Delivery Methods
- Direct download
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Kinsta E-commerce Database?
-
Our database covers over 16.2k Kinsta physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 29.8% among stores with at least one detectable social profile (10,520 stores) , followed by Instagram (26.8%) and YouTube (12.0%) .
Base: 22,715 stores with any detectable social profile (73.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,520 stores
9,453 stores
4,232 stores
2,956 stores
2,748 stores
1,653 stores
1,649 stores
1,407 stores
598 stores
122 stores
Visual Distribution