Kinsta Technology Adoption in E-commerce

Discover 13.6k e-commerce stores using Kinsta. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: February 2026

E-commerce Platforms Distribution

WooCommerce leads with 97.5% of stores with physical delivery (13,301 stores) , followed by Custom (1.8%) and WooCommerce, EasyDigitalDownloads (0.2%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

13,301 stores

251 stores

15 stores

10 stores

8 stores

4 stores

3 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (January 2026)
E-commerce platforms distribution for stores with physical delivery in Kinsta
Platform Stores with Physical Delivery Percentage
WooCommerce 13301 97.46%
Custom 251 1.84%
WooCommerce, EasyDigitalDownloads 29 0.21%
EasyDigitalDownloads, WooCommerce 18 0.13%
EasyDigitalDownloads 15 0.11%
Commerce7 10 0.07%
Shopify 8 0.06%
HCL Commerce 4 0.03%
Foxy.io 3 0.02%
Welcart 2 0.01%
WooCommerce, Shopify 2 0.01%
Shopify, EasyDigitalDownloads, WooCommerce 1 0.01%
Magento, WooCommerce 1 0.01%
Magento 1 0.01%
EasyDigitalDownloads, Shopify, WooCommerce 1 0.01%

All Stores Distribution

WooCommerce holds 96.6% share of all Kinsta e-commerce stores (27,650) , with Custom at 0.9% and WooCommerce, EasyDigitalDownloads at 0.3% (January 2026) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

27,650 stores

251 stores

423 stores

49 stores

15 stores

16 stores

47 stores

2 stores

Visual Distribution

Distribution of top 10 platforms by all stores (January 2026)
E-commerce platforms distribution for all stores in Kinsta
Platform Total Stores Percentage
WooCommerce 27650 96.58%
Custom 251 0.88%
WooCommerce, EasyDigitalDownloads 87 0.30%
EasyDigitalDownloads, WooCommerce 67 0.23%
EasyDigitalDownloads 423 1.48%
Commerce7 49 0.17%
Shopify 15 0.05%
HCL Commerce 16 0.06%
Foxy.io 47 0.16%
Welcart 2 0.01%
WooCommerce, Shopify 6 0.02%
Shopify, EasyDigitalDownloads, WooCommerce 1 0.00%
Magento, WooCommerce 2 0.01%
Magento 13 0.05%
EasyDigitalDownloads, Shopify, WooCommerce 1 0.00%

Categories Distribution

Health & Beauty leads with 20.3% of all stores (2,074 stores) , followed by Food & Beverages (12.9%) and Clothing & Accessories (12.5%) .

Top 10 Categories

Health & Beauty 20.3%

2,074 stores

Food & Beverages 12.9%

1,318 stores

Clothing & Accessories 12.5%

1,274 stores

Electronics & Technology 7.8%

794 stores

Home & Garden 6.8%

690 stores

Sporting Goods & Outdoor Gear 6.1%

625 stores

Furniture & Home Decor 6.1%

622 stores

Business & Industrial 5.3%

546 stores

Vehicles & Parts 4.1%

423 stores

Tools & Hardware 4.1%

421 stores

Visual Distribution

Distribution of top 10 Kinsta store categories (January 2026)
Distribution of categories in Kinsta e-commerce stores
Category Number of Stores Percentage
Health & Beauty 2074 20.32%
Food & Beverages 1318 12.91%
Clothing & Accessories 1274 12.48%
Electronics & Technology 794 7.78%
Home & Garden 690 6.76%
Sporting Goods & Outdoor Gear 625 6.12%
Furniture & Home Decor 622 6.09%
Business & Industrial 546 5.35%
Vehicles & Parts 423 4.14%
Tools & Hardware 421 4.12%
Jewelry & Watches 378 3.70%
Arts & Entertainment 312 3.06%
Pets & Pet Supplies 299 2.93%
Gifts & Special Occasions 283 2.77%
Books & Media 148 1.45%

Payment Providers Distribution

PayPal leads with 22.1% among AI-verified physical stores (2,183 stores) , followed by MasterCard (12.8%) and Stripe Connect (12.0%) .

Base: 7,472 AI-verified physical stores with detectable payment providers (25.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 22.1%

2,183 stores

1,269 stores

1,185 stores

1,165 stores

903 stores

535 stores

VISA 4.9%

481 stores

Bolt 4.3%

421 stores

372 stores

360 stores

Visual Distribution

Distribution of top 10 Kinsta payment providers (January 2026)
Distribution of payment providers in Kinsta e-commerce stores
Payment Provider Store Count Market Share
PayPal 2183 22.10%
MasterCard 1269 12.85%
Stripe Connect 1185 12.00%
American Express 1165 11.79%
Klarna 903 9.14%
Apple Pay 535 5.42%
VISA 481 4.87%
Bolt 421 4.26%
Bancontact 372 3.77%
Google Pay 360 3.64%
iDEAL 350 3.54%
Mollie 290 2.94%
Giropay 127 1.29%
JCB 125 1.27%
SEPA 113 1.14%

Shipping Carriers Distribution

UPS leads with 20.7% among AI-verified physical stores (1,290 stores) , followed by DHL (16.9%) and FedEx (12.6%) .

Base: 5,198 AI-verified physical stores with detectable shipping carriers (18.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.7%

1,290 stores

DHL 16.9%

1,051 stores

FedEx 12.6%

785 stores

USPS 12.2%

760 stores

445 stores

DPD 6.4%

399 stores

GLS 5.5%

343 stores

297 stores

223 stores

TNT 2.2%

139 stores

Visual Distribution

Distribution of top 10 Kinsta shipping carriers (January 2026)
Distribution of shipping carriers in Kinsta e-commerce stores
Shipping Carrier Store Count Market Share
UPS 1290 20.70%
DHL 1051 16.86%
FedEx 785 12.59%
USPS 760 12.19%
PostNL 445 7.14%
DPD 399 6.40%
GLS 343 5.50%
Royal Mail 297 4.76%
Australia Post 223 3.58%
TNT 139 2.23%
Colissimo 127 2.04%
PostNord 110 1.76%
Canada Post 91 1.46%
Hermes 89 1.43%
Chronopost 84 1.35%

Store Launch Timeline

Over the past 12 months, 1,650 new stores were launched in Kinsta , with the highest activity in 2025-12 (117 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-12 7.1%

117 stores launched

2025-11 8.9%

147 stores launched

2025-10 9.3%

154 stores launched

2025-09 9.6%

159 stores launched

2025-08 9.3%

153 stores launched

2025-07 10.3%

170 stores launched

2025-06 8.3%

137 stores launched

2025-05 7.9%

130 stores launched

2025-04 9.3%

153 stores launched

2025-03 10.1%

166 stores launched

2025-02 7.2%

119 stores launched

2025-01 2.7%

45 stores launched

Monthly Trend

Monthly store launches in Kinsta (January 2026)
Monthly store launches in Kinsta over the past 12 months
Month Stores Launched Percentage
2025-12 117 7.09%
2025-11 147 8.91%
2025-10 154 9.33%
2025-09 159 9.64%
2025-08 153 9.27%
2025-07 170 10.30%
2025-06 137 8.30%
2025-05 130 7.88%
2025-04 153 9.27%
2025-03 166 10.06%
2025-02 119 7.21%
2025-01 45 2.73%

Active Stores by Launch Year

Currently, 13,621 active stores in Kinsta are tracked in our database , with the most stores launched in 2025 (1,712 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 12.6%

1,712 active stores

2024 14.1%

1,918 active stores

2023 5.9%

806 active stores

2022 5.9%

807 active stores

2021 6.6%

895 active stores

2020 6.6%

904 active stores

2019 4.6%

622 active stores

2018 5.4%

733 active stores

2017 4.7%

637 active stores

2016 2.9%

392 active stores

2015 2.5%

335 active stores

2014 2.6%

351 active stores

2013 3.1%

427 active stores

2012 2.1%

286 active stores

2011 2.0%

278 active stores

Distribution by Launch Year

Active stores in Kinsta by original launch year (January 2026)
Active stores in Kinsta by launch year
Launch Year Active Stores Percentage
2025 1712 12.57%
2024 1918 14.08%
2023 806 5.92%
2022 807 5.92%
2021 895 6.57%
2020 904 6.64%
2019 622 4.57%
2018 733 5.38%
2017 637 4.68%
2016 392 2.88%
2015 335 2.46%
2014 351 2.58%
2013 427 3.13%
2012 286 2.10%
2011 278 2.04%
2010 258 1.89%
2009 242 1.78%
2008 216 1.59%
2007 169 1.24%
2006 164 1.20%
2005 138 1.01%
2004 179 1.31%
2003 156 1.15%
2002 185 1.36%
2001 218 1.60%
2000 179 1.31%
1999 159 1.17%
1998 115 0.84%
1997 80 0.59%
1996 44 0.32%
1995 16 0.12%

Social Media Usage

Facebook leads with 30.0% among stores with at least one detectable social profile (9,075 stores) , followed by Instagram (27.1%) and YouTube (11.2%) .

Base: 21,415 stores with any detectable social profile (74.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 30.0%

9,075 stores

Instagram 27.1%

8,172 stores

YouTube 11.2%

3,386 stores

LinkedIn 8.4%

2,537 stores

Twitter 7.1%

2,148 stores

Pinterest 4.9%

1,476 stores

X 4.6%

1,399 stores

TikTok 4.3%

1,307 stores

WhatsApp 2.0%

605 stores

Vimeo 0.3%

95 stores

Visual Distribution

Distribution of social media platforms in Kinsta (January 2026)
Distribution of social media platforms in Kinsta e-commerce stores
Social Platform Store Count Market Share
Facebook 9075 30.05%
Instagram 8172 27.06%
YouTube 3386 11.21%
LinkedIn 2537 8.40%
Twitter 2148 7.11%
Pinterest 1476 4.89%
X 1399 4.63%
TikTok 1307 4.33%
WhatsApp 605 2.00%
Vimeo 95 0.31%

Geographic Distribution

United States leads with 34.8% (3,168 AI-verified stores) , followed by Netherlands (12.5%) and United Kingdom (9.6%) .

Base: 9,095 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

3,168 AI-verified stores

1,135 AI-verified stores

875 AI-verified stores

670 AI-verified stores

426 AI-verified stores

363 AI-verified stores

314 AI-verified stores

Italy 3.4%

305 AI-verified stores

269 AI-verified stores

222 AI-verified stores

Visual Distribution

Geographic distribution of stores using Kinsta (January 2026)
Geographic distribution of stores using Kinsta
Country AI-Verified Store Count Market Share
United States 3168 34.83%
Netherlands 1135 12.48%
United Kingdom 875 9.62%
Australia 670 7.37%
France 426 4.68%
Germany 363 3.99%
Canada 314 3.45%
Italy 305 3.35%
Sweden 269 2.96%
Norway 222 2.44%
Denmark 189 2.08%
Taiwan 175 1.92%
Switzerland 142 1.56%
Belgium 135 1.48%
Greece 131 1.44%
India 126 1.39%
Argentina 120 1.32%
Finland 113 1.24%
South Africa 109 1.20%
Austria 108 1.19%

Dataset Coverage

Field Rows count Coverage
Website 28.9k 100.00%
Emails 17.8k 61.73%
Phones 7.4k 25.47%
Ecommerce platform 28.7k 99.23%
Couriers 5.2k 17.99%
Payment Providers 7.5k 25.85%
Categories 17.6k 60.98%
Social Media 21.4k 74.10%

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Frequently Asked Questions

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Our database covers over 13.6k Kinsta physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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