Kinsta Technology Adoption in E-commerce
Discover 12.0k verified e-commerce stores using Kinsta. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 30.4k domains. 12.0k verified as active stores with physical delivery.
· · Next full refresh: April 2026
12.0k verified active stores out of 30.4k detected · 39.6% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 96.8% of stores with physical delivery (11,621 stores) , followed by Custom (2.5%) and EasyDigitalDownloads, WooCommerce (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,621 stores
304 stores
22 stores
18 stores
11 stores
10 stores
10 stores
4 stores
2 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11621 | 96.75% |
| Custom | 304 | 2.53% |
| EasyDigitalDownloads, WooCommerce | 22 | 0.18% |
| WooCommerce, EasyDigitalDownloads | 18 | 0.15% |
| Commerce7 | 11 | 0.09% |
| EasyDigitalDownloads | 10 | 0.08% |
| Shopify | 10 | 0.08% |
| BigCommerce | 4 | 0.03% |
| Ecwid | 2 | 0.02% |
| HCL Commerce | 2 | 0.02% |
| Magento | 2 | 0.02% |
| MakeShop | 2 | 0.02% |
| BigCommerce, HCL Commerce | 1 | 0.01% |
| Magento, WooCommerce | 1 | 0.01% |
| WooCommerce, Shopify | 1 | 0.01% |
All Stores Distribution
WooCommerce holds 96.5% share of all Kinsta e-commerce stores (29,081) , with Custom at 1.0% and EasyDigitalDownloads, WooCommerce at 0.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
29,081 stores
304 stores
80 stores
89 stores
56 stores
443 stores
29 stores
5 stores
7 stores
15 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 29081 | 96.52% |
| Custom | 304 | 1.01% |
| EasyDigitalDownloads, WooCommerce | 80 | 0.27% |
| WooCommerce, EasyDigitalDownloads | 89 | 0.30% |
| Commerce7 | 56 | 0.19% |
| EasyDigitalDownloads | 443 | 1.47% |
| Shopify | 29 | 0.10% |
| BigCommerce | 5 | 0.02% |
| Ecwid | 7 | 0.02% |
| HCL Commerce | 15 | 0.05% |
| Magento | 12 | 0.04% |
| MakeShop | 2 | 0.01% |
| BigCommerce, HCL Commerce | 1 | 0.00% |
| Magento, WooCommerce | 2 | 0.01% |
| WooCommerce, Shopify | 2 | 0.01% |
Categories Distribution
Health & Beauty leads with 21.2% of all stores (1,968 stores) , followed by Clothing & Accessories (13.5%) and Food & Beverages (12.8%) .
Base: 9,301 AI-verified stores with physical delivery and detected product categories (77.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,968 stores
1,255 stores
1,191 stores
693 stores
634 stores
610 stores
539 stores
411 stores
389 stores
371 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1968 | 21.16% |
| Clothing & Accessories | 1255 | 13.49% |
| Food & Beverages | 1191 | 12.81% |
| Electronics & Technology | 693 | 7.45% |
| Sporting Goods & Outdoor Gear | 634 | 6.82% |
| Home & Garden | 610 | 6.56% |
| Furniture & Home Decor | 539 | 5.80% |
| Business & Industrial | 411 | 4.42% |
| Tools & Hardware | 389 | 4.18% |
| Vehicles & Parts | 371 | 3.99% |
| Jewelry & Watches | 358 | 3.85% |
| Pets & Pet Supplies | 269 | 2.89% |
| Gifts & Special Occasions | 254 | 2.73% |
| Arts & Entertainment | 251 | 2.70% |
| Toys & Games | 108 | 1.16% |
Payment Providers Distribution
PayPal leads with 21.5% among AI-verified physical stores (1,804 stores) , followed by MasterCard (12.5%) and American Express (11.0%) .
Base: 6,682 AI-verified physical stores with detectable payment providers (22.0% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,804 stores
1,053 stores
925 stores
919 stores
811 stores
503 stores
408 stores
377 stores
341 stores
321 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1804 | 21.50% |
| MasterCard | 1053 | 12.55% |
| American Express | 925 | 11.02% |
| Stripe Connect | 919 | 10.95% |
| Klarna | 811 | 9.66% |
| Apple Pay | 503 | 5.99% |
| Bolt | 408 | 4.86% |
| VISA | 377 | 4.49% |
| Google Pay | 341 | 4.06% |
| Bancontact | 321 | 3.83% |
| iDEAL | 306 | 3.65% |
| Mollie | 255 | 3.04% |
| SEPA | 153 | 1.82% |
| Giropay | 112 | 1.33% |
| JCB | 104 | 1.24% |
Shipping Carriers Distribution
UPS leads with 21.3% among AI-verified physical stores (1,156 stores) , followed by DHL (16.2%) and USPS (13.6%) .
Base: 4,651 AI-verified physical stores with detectable shipping carriers (15.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,156 stores
881 stores
737 stores
698 stores
366 stores
359 stores
264 stores
248 stores
187 stores
114 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1156 | 21.28% |
| DHL | 881 | 16.22% |
| USPS | 737 | 13.57% |
| FedEx | 698 | 12.85% |
| DPD | 366 | 6.74% |
| PostNL | 359 | 6.61% |
| GLS | 264 | 4.86% |
| Royal Mail | 248 | 4.57% |
| Australia Post | 187 | 3.44% |
| Colissimo | 114 | 2.10% |
| TNT | 108 | 1.99% |
| PostNord | 83 | 1.53% |
| Speedy | 79 | 1.45% |
| Hermes | 77 | 1.42% |
| Canada Post | 75 | 1.38% |
Store Launch Timeline
Over the past 12 months, 1,622 new stores were launched in Kinsta , with the highest activity in 2026-02 (128 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
128 stores launched
128 stores launched
112 stores launched
145 stores launched
176 stores launched
157 stores launched
133 stores launched
151 stores launched
122 stores launched
107 stores launched
138 stores launched
125 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 128 | 7.89% |
| 2026-01 | 128 | 7.89% |
| 2025-12 | 112 | 6.91% |
| 2025-11 | 145 | 8.94% |
| 2025-10 | 176 | 10.85% |
| 2025-09 | 157 | 9.68% |
| 2025-08 | 133 | 8.20% |
| 2025-07 | 151 | 9.31% |
| 2025-06 | 122 | 7.52% |
| 2025-05 | 107 | 6.60% |
| 2025-04 | 138 | 8.51% |
| 2025-03 | 125 | 7.71% |
Active Stores by Launch Year
Currently, 11,987 active stores in Kinsta are tracked in our database , with the most stores launched in 2026 (257 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
257 active stores
1,563 active stores
1,545 active stores
667 active stores
686 active stores
777 active stores
808 active stores
572 active stores
649 active stores
560 active stores
340 active stores
288 active stores
312 active stores
375 active stores
262 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 257 | 2.14% |
| 2025 | 1563 | 13.04% |
| 2024 | 1545 | 12.89% |
| 2023 | 667 | 5.56% |
| 2022 | 686 | 5.72% |
| 2021 | 777 | 6.48% |
| 2020 | 808 | 6.74% |
| 2019 | 572 | 4.77% |
| 2018 | 649 | 5.41% |
| 2017 | 560 | 4.67% |
| 2016 | 340 | 2.84% |
| 2015 | 288 | 2.40% |
| 2014 | 312 | 2.60% |
| 2013 | 375 | 3.13% |
| 2012 | 262 | 2.19% |
| 2011 | 227 | 1.89% |
| 2010 | 212 | 1.77% |
| 2009 | 188 | 1.57% |
| 2008 | 186 | 1.55% |
| 2007 | 148 | 1.23% |
| 2006 | 137 | 1.14% |
| 2005 | 124 | 1.03% |
| 2004 | 133 | 1.11% |
| 2003 | 136 | 1.13% |
| 2002 | 173 | 1.44% |
| 2001 | 186 | 1.55% |
| 2000 | 134 | 1.12% |
| 1999 | 137 | 1.14% |
| 1998 | 96 | 0.80% |
| 1997 | 62 | 0.52% |
| 1996 | 34 | 0.28% |
| 1995 | 13 | 0.11% |
Geographic Distribution
United States leads with 38.3% (3,614 AI-verified stores) , followed by Netherlands (11.6%) and United Kingdom (9.3%) .
Base: 9,439 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,614 AI-verified stores
1,098 AI-verified stores
880 AI-verified stores
635 AI-verified stores
429 AI-verified stores
379 AI-verified stores
313 AI-verified stores
294 AI-verified stores
245 AI-verified stores
218 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3614 | 38.29% |
| Netherlands | 1098 | 11.63% |
| United Kingdom | 880 | 9.32% |
| Australia | 635 | 6.73% |
| France | 429 | 4.54% |
| Germany | 379 | 4.02% |
| Canada | 313 | 3.32% |
| Italy | 294 | 3.11% |
| Sweden | 245 | 2.60% |
| Norway | 218 | 2.31% |
| Taiwan | 212 | 2.25% |
| Denmark | 175 | 1.85% |
| Switzerland | 156 | 1.65% |
| Belgium | 141 | 1.49% |
| Greece | 120 | 1.27% |
| India | 119 | 1.26% |
| Spain | 107 | 1.13% |
| Austria | 104 | 1.10% |
| Argentina | 103 | 1.09% |
| South Africa | 97 | 1.03% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Vehicles & Parts
WooCommerce - Jewelry & Watches
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce
WooCommerce - Clothing & Accessories
WooCommerce
WooCommerce - Home & Garden
WooCommerce
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 30.4k | 100.00% |
| Emails | 17.1k | 56.27% |
| Phones | 7.4k | 24.34% |
| Ecommerce platform | 30.2k | 99.62% |
| Couriers | 4.7k | 15.32% |
| Payment Providers | 6.7k | 22.01% |
| Categories | 10.9k | 35.88% |
| Social Media | 22.7k | 74.62% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kinsta e-commerce landscape:
Analyze 12.0k verified e-commerce stores on Kinsta - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kinsta e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kinsta e-commerce intelligence?
-
We track 12.0k verified Kinsta e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 29.6% among stores with at least one detectable social profile (8,150 stores) , followed by Instagram (27.1%) and YouTube (11.1%) .
Base: 22,653 stores with any detectable social profile (74.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,150 stores
7,456 stores
3,043 stores
2,280 stores
1,888 stores
1,442 stores
1,334 stores
1,258 stores
581 stores
83 stores
Visual Distribution