Kinsta Technology Adoption in E-commerce
Discover 12.0k verified e-commerce stores using Kinsta. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 28.7k domains. 12.0k verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: July 2026
12.0k verified active stores out of 28.7k detected · 42.0% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 96.2% of stores with physical delivery (11,566 stores) , followed by Custom (3.4%) and Commerce7 (0.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
11,566 stores
414 stores
16 stores
7 stores
4 stores
4 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
11,566 stores
414 stores
16 stores
7 stores
4 stores
4 stores
3 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 11566 | 96.19% |
| Custom | 414 | 3.44% |
| Commerce7 | 16 | 0.13% |
| Shopify | 7 | 0.06% |
| HCL Commerce | 4 | 0.03% |
| BigCommerce | 4 | 0.03% |
| Dutchie | 3 | 0.02% |
| MakeShop | 2 | 0.02% |
| Uoou Solutions E-commerce Platform | 2 | 0.02% |
| Magento | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 98.1% share of all Kinsta e-commerce stores (27,816) , with Custom at 1.5% and Commerce7 at 0.2% (June 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
27,816 stores
414 stores
58 stores
32 stores
16 stores
6 stores
7 stores
2 stores
2 stores
8 stores
Visual Distribution
27,816 stores
414 stores
58 stores
32 stores
16 stores
6 stores
7 stores
2 stores
2 stores
8 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27816 | 98.06% |
| Custom | 414 | 1.46% |
| Commerce7 | 58 | 0.20% |
| Shopify | 32 | 0.11% |
| HCL Commerce | 16 | 0.06% |
| BigCommerce | 6 | 0.02% |
| Dutchie | 7 | 0.02% |
| MakeShop | 2 | 0.01% |
| Uoou Solutions E-commerce Platform | 2 | 0.01% |
| Magento | 8 | 0.03% |
Categories Distribution
Health & Beauty stores with 19.2% of all stores (2,090 stores) , followed by Food & Beverages (13.1%) and Sporting Goods & Outdoor Gear (11.7%) .
Base: 10,883 AI-verified stores with physical delivery and detected product categories (90.5% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,090 stores
1,425 stores
1,274 stores
1,094 stores
871 stores
676 stores
656 stores
474 stores
419 stores
389 stores
Visual Distribution
2,090 stores
1,425 stores
1,274 stores
1,094 stores
871 stores
676 stores
656 stores
474 stores
419 stores
389 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2090 | 19.20% |
| Food & Beverages | 1425 | 13.09% |
| Sporting Goods & Outdoor Gear | 1274 | 11.71% |
| Clothing & Accessories | 1094 | 10.05% |
| Home & Garden | 871 | 8.00% |
| Business & Industrial | 676 | 6.21% |
| Tools & Hardware | 656 | 6.03% |
| Electronics & Technology | 474 | 4.36% |
| Arts & Entertainment | 419 | 3.85% |
| Toys & Games | 389 | 3.57% |
Payment Providers Distribution
PayPal stores with 21.5% among AI-verified physical stores (1,758 stores) , followed by MasterCard (12.8%) and Stripe Connect (11.2%) .
Base: 6,359 AI-verified physical stores with detectable payment providers (22.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,758 stores
1,044 stores
915 stores
854 stores
751 stores
539 stores
401 stores
357 stores
345 stores
325 stores
Visual Distribution
1,758 stores
1,044 stores
915 stores
854 stores
751 stores
539 stores
401 stores
357 stores
345 stores
325 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 1758 | 21.52% |
| MasterCard | 1044 | 12.78% |
| Stripe Connect | 915 | 11.20% |
| American Express | 854 | 10.46% |
| Klarna | 751 | 9.19% |
| Apple Pay | 539 | 6.60% |
| Bolt | 401 | 4.91% |
| Google Pay | 357 | 4.37% |
| VISA | 345 | 4.22% |
| Bancontact | 325 | 3.98% |
Shipping Carriers Distribution
UPS stores with 21.5% among AI-verified physical stores (1,123 stores) , followed by DHL (15.4%) and USPS (14.1%) .
Base: 4,493 AI-verified physical stores with detectable shipping carriers (15.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,123 stores
804 stores
734 stores
667 stores
339 stores
333 stores
264 stores
242 stores
192 stores
107 stores
Visual Distribution
1,123 stores
804 stores
734 stores
667 stores
339 stores
333 stores
264 stores
242 stores
192 stores
107 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1123 | 21.54% |
| DHL | 804 | 15.42% |
| USPS | 734 | 14.08% |
| FedEx | 667 | 12.79% |
| DPD | 339 | 6.50% |
| PostNL | 333 | 6.39% |
| Royal Mail | 264 | 5.06% |
| GLS | 242 | 4.64% |
| Australia Post | 192 | 3.68% |
| TNT | 107 | 2.05% |
Store Launch Timeline
Over the past 12 months, 1,531 new stores were launched in Kinsta , with the highest activity in 2026-05 (113 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
113 stores launched
141 stores launched
138 stores launched
114 stores launched
131 stores launched
112 stores launched
130 stores launched
175 stores launched
144 stores launched
136 stores launched
145 stores launched
52 stores launched
Monthly Trend
7.4% of last 12 months
9.2% of last 12 months
9.0% of last 12 months
7.4% of last 12 months
8.6% of last 12 months
7.3% of last 12 months
8.5% of last 12 months
11.4% of last 12 months
9.4% of last 12 months
8.9% of last 12 months
9.5% of last 12 months
3.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 113 | 7.38% |
| 2026-04 | 141 | 9.21% |
| 2026-03 | 138 | 9.01% |
| 2026-02 | 114 | 7.45% |
| 2026-01 | 131 | 8.56% |
| 2025-12 | 112 | 7.32% |
| 2025-11 | 130 | 8.49% |
| 2025-10 | 175 | 11.43% |
| 2025-09 | 144 | 9.41% |
| 2025-08 | 136 | 8.88% |
| 2025-07 | 145 | 9.47% |
| 2025-06 | 52 | 3.40% |
Active Stores by Launch Year
Currently, 12,007 active stores in Kinsta are tracked in our database , with the most stores launched in 2026 (652 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
652 active stores
1,464 active stores
1,236 active stores
676 active stores
663 active stores
733 active stores
795 active stores
583 active stores
645 active stores
552 active stores
344 active stores
305 active stores
305 active stores
366 active stores
267 active stores
Distribution by Launch Year
5.4% of tracked active stores
12.2% of tracked active stores
10.3% of tracked active stores
5.6% of tracked active stores
5.5% of tracked active stores
6.1% of tracked active stores
6.6% of tracked active stores
4.9% of tracked active stores
5.4% of tracked active stores
4.6% of tracked active stores
2.9% of tracked active stores
2.5% of tracked active stores
2.5% of tracked active stores
3.0% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 652 | 5.43% |
| 2025 | 1464 | 12.19% |
| 2024 | 1236 | 10.29% |
| 2023 | 676 | 5.63% |
| 2022 | 663 | 5.52% |
| 2021 | 733 | 6.10% |
| 2020 | 795 | 6.62% |
| 2019 | 583 | 4.86% |
| 2018 | 645 | 5.37% |
| 2017 | 552 | 4.60% |
| 2016 | 344 | 2.86% |
| 2015 | 305 | 2.54% |
| 2014 | 305 | 2.54% |
| 2013 | 366 | 3.05% |
| 2012 | 267 | 2.22% |
Geographic Distribution
United States stores with 37.3% (3,443 AI-verified stores) , followed by Netherlands (12.1%) and United Kingdom (9.6%) .
Base: 9,235 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,443 AI-verified stores
1,120 AI-verified stores
888 AI-verified stores
678 AI-verified stores
413 AI-verified stores
329 AI-verified stores
318 AI-verified stores
299 AI-verified stores
227 AI-verified stores
223 AI-verified stores
Visual Distribution
3,443 AI-verified stores
1,120 AI-verified stores
888 AI-verified stores
678 AI-verified stores
413 AI-verified stores
329 AI-verified stores
318 AI-verified stores
299 AI-verified stores
227 AI-verified stores
223 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3443 | 37.28% |
| Netherlands | 1120 | 12.13% |
| United Kingdom | 888 | 9.62% |
| Australia | 678 | 7.34% |
| France | 413 | 4.47% |
| Canada | 329 | 3.56% |
| Germany | 318 | 3.44% |
| Italy | 299 | 3.24% |
| Sweden | 227 | 2.46% |
| Norway | 223 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Tools & Hardware
WooCommerce - Jewelry & Watches
WooCommerce - Food & Beverages
WooCommerce - Jewelry & Watches
WooCommerce - Arts & Entertainment
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Health & Beauty
WooCommerce - Electronics & Technology
WooCommerce
WooCommerce - Home & Garden
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.7k | 100.00% |
| Emails | 16.1k | 56.18% |
| Phones | 10.5k | 36.60% |
| Ecommerce platform | 28.5k | 99.35% |
| Couriers | 4.5k | 15.68% |
| Payment Providers | 6.4k | 22.19% |
| Categories | 12.3k | 43.00% |
| Social Media | 21.6k | 75.29% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Kinsta e-commerce landscape:
Analyze 12.0k verified e-commerce stores on Kinsta - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Kinsta e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Kinsta e-commerce intelligence?
-
We track 12.0k verified Kinsta e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 29.8% among stores with at least one detectable social profile (8,136 stores) , followed by Instagram (27.6%) and YouTube (11.1%) .
Base: 21,576 stores with any detectable social profile (75.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
8,136 stores
7,539 stores
3,029 stores
2,215 stores
1,808 stores
1,378 stores
1,335 stores
1,267 stores
500 stores
81 stores
Visual Distribution
8,136 stores
7,539 stores
3,029 stores
2,215 stores
1,808 stores
1,378 stores
1,335 stores
1,267 stores
500 stores
81 stores