Kinsta Technology Adoption in E-commerce
Discover 13.6k e-commerce stores using Kinsta. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: February 2026
E-commerce Platforms Distribution
WooCommerce leads with 97.5% of stores with physical delivery (13,301 stores) , followed by Custom (1.8%) and WooCommerce, EasyDigitalDownloads (0.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,301 stores
251 stores
29 stores
18 stores
15 stores
10 stores
8 stores
4 stores
3 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 13301 | 97.46% |
| Custom | 251 | 1.84% |
| WooCommerce, EasyDigitalDownloads | 29 | 0.21% |
| EasyDigitalDownloads, WooCommerce | 18 | 0.13% |
| EasyDigitalDownloads | 15 | 0.11% |
| Commerce7 | 10 | 0.07% |
| Shopify | 8 | 0.06% |
| HCL Commerce | 4 | 0.03% |
| Foxy.io | 3 | 0.02% |
| Welcart | 2 | 0.01% |
| WooCommerce, Shopify | 2 | 0.01% |
| Shopify, EasyDigitalDownloads, WooCommerce | 1 | 0.01% |
| Magento, WooCommerce | 1 | 0.01% |
| Magento | 1 | 0.01% |
| EasyDigitalDownloads, Shopify, WooCommerce | 1 | 0.01% |
All Stores Distribution
WooCommerce holds 96.6% share of all Kinsta e-commerce stores (27,650) , with Custom at 0.9% and WooCommerce, EasyDigitalDownloads at 0.3% (January 2026) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
27,650 stores
251 stores
87 stores
67 stores
423 stores
49 stores
15 stores
16 stores
47 stores
2 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 27650 | 96.58% |
| Custom | 251 | 0.88% |
| WooCommerce, EasyDigitalDownloads | 87 | 0.30% |
| EasyDigitalDownloads, WooCommerce | 67 | 0.23% |
| EasyDigitalDownloads | 423 | 1.48% |
| Commerce7 | 49 | 0.17% |
| Shopify | 15 | 0.05% |
| HCL Commerce | 16 | 0.06% |
| Foxy.io | 47 | 0.16% |
| Welcart | 2 | 0.01% |
| WooCommerce, Shopify | 6 | 0.02% |
| Shopify, EasyDigitalDownloads, WooCommerce | 1 | 0.00% |
| Magento, WooCommerce | 2 | 0.01% |
| Magento | 13 | 0.05% |
| EasyDigitalDownloads, Shopify, WooCommerce | 1 | 0.00% |
Categories Distribution
Health & Beauty leads with 20.3% of all stores (2,074 stores) , followed by Food & Beverages (12.9%) and Clothing & Accessories (12.5%) .
Top 10 Categories
2,074 stores
1,318 stores
1,274 stores
794 stores
690 stores
625 stores
622 stores
546 stores
423 stores
421 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 2074 | 20.32% |
| Food & Beverages | 1318 | 12.91% |
| Clothing & Accessories | 1274 | 12.48% |
| Electronics & Technology | 794 | 7.78% |
| Home & Garden | 690 | 6.76% |
| Sporting Goods & Outdoor Gear | 625 | 6.12% |
| Furniture & Home Decor | 622 | 6.09% |
| Business & Industrial | 546 | 5.35% |
| Vehicles & Parts | 423 | 4.14% |
| Tools & Hardware | 421 | 4.12% |
| Jewelry & Watches | 378 | 3.70% |
| Arts & Entertainment | 312 | 3.06% |
| Pets & Pet Supplies | 299 | 2.93% |
| Gifts & Special Occasions | 283 | 2.77% |
| Books & Media | 148 | 1.45% |
Payment Providers Distribution
PayPal leads with 22.1% among AI-verified physical stores (2,183 stores) , followed by MasterCard (12.8%) and Stripe Connect (12.0%) .
Base: 7,472 AI-verified physical stores with detectable payment providers (25.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,183 stores
1,269 stores
1,185 stores
1,165 stores
903 stores
535 stores
481 stores
421 stores
372 stores
360 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 2183 | 22.10% |
| MasterCard | 1269 | 12.85% |
| Stripe Connect | 1185 | 12.00% |
| American Express | 1165 | 11.79% |
| Klarna | 903 | 9.14% |
| Apple Pay | 535 | 5.42% |
| VISA | 481 | 4.87% |
| Bolt | 421 | 4.26% |
| Bancontact | 372 | 3.77% |
| Google Pay | 360 | 3.64% |
| iDEAL | 350 | 3.54% |
| Mollie | 290 | 2.94% |
| Giropay | 127 | 1.29% |
| JCB | 125 | 1.27% |
| SEPA | 113 | 1.14% |
Shipping Carriers Distribution
UPS leads with 20.7% among AI-verified physical stores (1,290 stores) , followed by DHL (16.9%) and FedEx (12.6%) .
Base: 5,198 AI-verified physical stores with detectable shipping carriers (18.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
1,290 stores
1,051 stores
785 stores
760 stores
445 stores
399 stores
343 stores
297 stores
223 stores
139 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 1290 | 20.70% |
| DHL | 1051 | 16.86% |
| FedEx | 785 | 12.59% |
| USPS | 760 | 12.19% |
| PostNL | 445 | 7.14% |
| DPD | 399 | 6.40% |
| GLS | 343 | 5.50% |
| Royal Mail | 297 | 4.76% |
| Australia Post | 223 | 3.58% |
| TNT | 139 | 2.23% |
| Colissimo | 127 | 2.04% |
| PostNord | 110 | 1.76% |
| Canada Post | 91 | 1.46% |
| Hermes | 89 | 1.43% |
| Chronopost | 84 | 1.35% |
Store Launch Timeline
Over the past 12 months, 1,650 new stores were launched in Kinsta , with the highest activity in 2025-12 (117 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
117 stores launched
147 stores launched
154 stores launched
159 stores launched
153 stores launched
170 stores launched
137 stores launched
130 stores launched
153 stores launched
166 stores launched
119 stores launched
45 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 117 | 7.09% |
| 2025-11 | 147 | 8.91% |
| 2025-10 | 154 | 9.33% |
| 2025-09 | 159 | 9.64% |
| 2025-08 | 153 | 9.27% |
| 2025-07 | 170 | 10.30% |
| 2025-06 | 137 | 8.30% |
| 2025-05 | 130 | 7.88% |
| 2025-04 | 153 | 9.27% |
| 2025-03 | 166 | 10.06% |
| 2025-02 | 119 | 7.21% |
| 2025-01 | 45 | 2.73% |
Active Stores by Launch Year
Currently, 13,621 active stores in Kinsta are tracked in our database , with the most stores launched in 2025 (1,712 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,712 active stores
1,918 active stores
806 active stores
807 active stores
895 active stores
904 active stores
622 active stores
733 active stores
637 active stores
392 active stores
335 active stores
351 active stores
427 active stores
286 active stores
278 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1712 | 12.57% |
| 2024 | 1918 | 14.08% |
| 2023 | 806 | 5.92% |
| 2022 | 807 | 5.92% |
| 2021 | 895 | 6.57% |
| 2020 | 904 | 6.64% |
| 2019 | 622 | 4.57% |
| 2018 | 733 | 5.38% |
| 2017 | 637 | 4.68% |
| 2016 | 392 | 2.88% |
| 2015 | 335 | 2.46% |
| 2014 | 351 | 2.58% |
| 2013 | 427 | 3.13% |
| 2012 | 286 | 2.10% |
| 2011 | 278 | 2.04% |
| 2010 | 258 | 1.89% |
| 2009 | 242 | 1.78% |
| 2008 | 216 | 1.59% |
| 2007 | 169 | 1.24% |
| 2006 | 164 | 1.20% |
| 2005 | 138 | 1.01% |
| 2004 | 179 | 1.31% |
| 2003 | 156 | 1.15% |
| 2002 | 185 | 1.36% |
| 2001 | 218 | 1.60% |
| 2000 | 179 | 1.31% |
| 1999 | 159 | 1.17% |
| 1998 | 115 | 0.84% |
| 1997 | 80 | 0.59% |
| 1996 | 44 | 0.32% |
| 1995 | 16 | 0.12% |
Geographic Distribution
United States leads with 34.8% (3,168 AI-verified stores) , followed by Netherlands (12.5%) and United Kingdom (9.6%) .
Base: 9,095 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,168 AI-verified stores
1,135 AI-verified stores
875 AI-verified stores
670 AI-verified stores
426 AI-verified stores
363 AI-verified stores
314 AI-verified stores
305 AI-verified stores
269 AI-verified stores
222 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 3168 | 34.83% |
| Netherlands | 1135 | 12.48% |
| United Kingdom | 875 | 9.62% |
| Australia | 670 | 7.37% |
| France | 426 | 4.68% |
| Germany | 363 | 3.99% |
| Canada | 314 | 3.45% |
| Italy | 305 | 3.35% |
| Sweden | 269 | 2.96% |
| Norway | 222 | 2.44% |
| Denmark | 189 | 2.08% |
| Taiwan | 175 | 1.92% |
| Switzerland | 142 | 1.56% |
| Belgium | 135 | 1.48% |
| Greece | 131 | 1.44% |
| India | 126 | 1.39% |
| Argentina | 120 | 1.32% |
| Finland | 113 | 1.24% |
| South Africa | 109 | 1.20% |
| Austria | 108 | 1.19% |
Featured Stores
Discover the strongest performers and newest entrants in Kinsta's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
WooCommerce - Business & Industrial
WooCommerce - Sporting Goods & Outdoor Gear
WooCommerce
WooCommerce
WooCommerce - Furniture & Home Decor
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 28.9k | 100.00% |
| Emails | 17.8k | 61.73% |
| Phones | 7.4k | 25.47% |
| Ecommerce platform | 28.7k | 99.23% |
| Couriers | 5.2k | 17.99% |
| Payment Providers | 7.5k | 25.85% |
| Categories | 17.6k | 60.98% |
| Social Media | 21.4k | 74.10% |
Starter Package
Immediate self-service access
Get instant access to our database
- Immediate data access
- Direct download or API integration
- Standard segments available
- Secure online payment
Enterprise Solution
Customized datasets tailored to your needs
Enterprise-grade solutions
- Customized datasets
- Dedicated account management
- Flexible licensing and pricing
- Volume discounts
- Technical support
Maximize Your ROI
Use our detailed Kinsta E-commerce Database to:
Gain actionable insights into 13.6k physical stores in Kinsta.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at Kinsta online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
-
Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
- Excel (XLS/XLSX)
- Text (TXT)
Delivery Methods
- Direct download
- Email delivery
- API access
Use Cases
- Lead Generation
- B2B Marketing
- Direct Marketing
- Email Marketing
- B2B Retargeting
- Market Research
Frequently Asked Questions
- What data is included in the Kinsta E-commerce Database?
-
Our database covers over 13.6k Kinsta physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
-
Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
-
Yes, you can purchase targeted segments tailored specifically to your business needs-by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
-
You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
-
We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 30.0% among stores with at least one detectable social profile (9,075 stores) , followed by Instagram (27.1%) and YouTube (11.2%) .
Base: 21,415 stores with any detectable social profile (74.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
9,075 stores
8,172 stores
3,386 stores
2,537 stores
2,148 stores
1,476 stores
1,399 stores
1,307 stores
605 stores
95 stores
Visual Distribution