Issuu Technology Adoption in E-commerce
Discover 1.6k verified e-commerce stores using Issuu. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 4.3k domains. 1.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6k verified active stores out of 4.3k detected · 37.7% verification rate
E-commerce Platforms Distribution
Custom stores with 29.0% of stores with physical delivery (473 stores) , followed by WooCommerce (26.2%) and Shopify (10.0%) .
Base: 1,632 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
473 stores
427 stores
164 stores
145 stores
100 stores
66 stores
57 stores
13 stores
13 stores
13 stores
Visual Distribution
473 stores
427 stores
164 stores
145 stores
100 stores
66 stores
57 stores
13 stores
13 stores
13 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 473 | 28.98% |
| WooCommerce | 427 | 26.16% |
| Shopify | 164 | 10.05% |
| Magento | 145 | 8.88% |
| Wix eCommerce | 100 | 6.13% |
| Squarespace Commerce | 66 | 4.04% |
| PrestaShop | 57 | 3.49% |
| OpenCart | 13 | 0.80% |
| United Profile | 13 | 0.80% |
| Oracle Commerce | 13 | 0.80% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 10.9% share of detected Issuu e-commerce signals (473) , with WooCommerce at 34.0% and Shopify at 4.2% (June 2026) .
Base: 4,333 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
473 websites
1,475 websites
183 websites
179 websites
840 websites
622 websites
65 websites
17 websites
13 websites
13 websites
Visual Distribution
473 websites
1,475 websites
183 websites
179 websites
840 websites
622 websites
65 websites
17 websites
13 websites
13 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 473 | 10.92% |
| WooCommerce | 1475 | 34.04% |
| Shopify | 183 | 4.22% |
| Magento | 179 | 4.13% |
| Wix eCommerce | 840 | 19.39% |
| Squarespace Commerce | 622 | 14.35% |
| PrestaShop | 65 | 1.50% |
| OpenCart | 17 | 0.39% |
| United Profile | 13 | 0.30% |
| Oracle Commerce | 13 | 0.30% |
Categories Distribution
Business & Industrial stores with 17.6% of all stores (288 stores) , followed by Clothing & Accessories (10.7%) and Sporting Goods & Outdoor Gear (9.7%) .
Base: 1,632 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
288 stores
175 stores
158 stores
122 stores
120 stores
115 stores
87 stores
81 stores
72 stores
65 stores
Visual Distribution
288 stores
175 stores
158 stores
122 stores
120 stores
115 stores
87 stores
81 stores
72 stores
65 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Business & Industrial | 288 | 17.65% |
| Clothing & Accessories | 175 | 10.72% |
| Sporting Goods & Outdoor Gear | 158 | 9.68% |
| Home & Garden | 122 | 7.48% |
| Food & Beverages | 120 | 7.35% |
| Health & Beauty | 115 | 7.05% |
| Tools & Hardware | 87 | 5.33% |
| Arts & Entertainment | 81 | 4.96% |
| Gifts & Special Occasions | 72 | 4.41% |
| Books & Media | 65 | 3.98% |
Payment Providers Distribution
PayPal accounts for 24.0% of displayed detection occurrences (156 occurrences) , followed by Bolt (16.3%) and MasterCard (14.9%) .
Base: 650 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
156 occurrences
106 occurrences
97 occurrences
80 occurrences
63 occurrences
49 occurrences
47 occurrences
20 occurrences
16 occurrences
16 occurrences
Visual Distribution
156 occurrences
106 occurrences
97 occurrences
80 occurrences
63 occurrences
49 occurrences
47 occurrences
20 occurrences
16 occurrences
16 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 156 | 24.00% |
| Bolt | 106 | 16.31% |
| MasterCard | 97 | 14.92% |
| American Express | 80 | 12.31% |
| VISA | 63 | 9.69% |
| Klarna | 49 | 7.54% |
| Stripe Connect | 47 | 7.23% |
| Apple Pay | 20 | 3.08% |
| JCB | 16 | 2.46% |
| Google Pay | 16 | 2.46% |
Shipping Carriers Distribution
UPS accounts for 22.1% of displayed detection occurrences (83 occurrences) , followed by DHL (15.5%) and DPD (13.6%) .
Base: 375 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
83 occurrences
58 occurrences
51 occurrences
49 occurrences
44 occurrences
38 occurrences
19 occurrences
11 occurrences
11 occurrences
11 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 83 | 22.13% |
| DHL | 58 | 15.47% |
| DPD | 51 | 13.60% |
| GLS | 49 | 13.07% |
| USPS | 44 | 11.73% |
| FedEx | 38 | 10.13% |
| Royal Mail | 19 | 5.07% |
| PostNord | 11 | 2.93% |
| Speedy | 11 | 2.93% |
| Estes | 11 | 2.93% |
Store Launch Timeline
Over the past 12 months, 56 new stores were launched in Issuu , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
4 stores launched
3 stores launched
5 stores launched
3 stores launched
4 stores launched
4 stores launched
5 stores launched
9 stores launched
9 stores launched
9 stores launched
1 stores launched
Monthly Trend
7.1% of last 12 months
5.4% of last 12 months
8.9% of last 12 months
5.4% of last 12 months
7.1% of last 12 months
7.1% of last 12 months
8.9% of last 12 months
16.1% of last 12 months
16.1% of last 12 months
16.1% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 4 | 7.14% |
| 2026-04 | 3 | 5.36% |
| 2026-03 | 5 | 8.93% |
| 2026-02 | 3 | 5.36% |
| 2026-01 | 4 | 7.14% |
| 2025-11 | 4 | 7.14% |
| 2025-10 | 5 | 8.93% |
| 2025-09 | 9 | 16.07% |
| 2025-08 | 9 | 16.07% |
| 2025-07 | 9 | 16.07% |
| 2025-06 | 1 | 1.79% |
Active Stores by Launch Year
Currently, 1,613 active stores in Issuu are tracked in our database , with the most stores launched in 2026 (19 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
19 active stores
79 active stores
76 active stores
79 active stores
71 active stores
121 active stores
108 active stores
57 active stores
114 active stores
79 active stores
51 active stores
49 active stores
57 active stores
58 active stores
44 active stores
Distribution by Launch Year
1.2% of tracked active stores
4.9% of tracked active stores
4.7% of tracked active stores
4.9% of tracked active stores
4.4% of tracked active stores
7.5% of tracked active stores
6.7% of tracked active stores
3.5% of tracked active stores
7.1% of tracked active stores
4.9% of tracked active stores
3.2% of tracked active stores
3.0% of tracked active stores
3.5% of tracked active stores
3.6% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 19 | 1.18% |
| 2025 | 79 | 4.90% |
| 2024 | 76 | 4.71% |
| 2023 | 79 | 4.90% |
| 2022 | 71 | 4.40% |
| 2021 | 121 | 7.50% |
| 2020 | 108 | 6.70% |
| 2019 | 57 | 3.53% |
| 2018 | 114 | 7.07% |
| 2017 | 79 | 4.90% |
| 2016 | 51 | 3.16% |
| 2015 | 49 | 3.04% |
| 2014 | 57 | 3.53% |
| 2013 | 58 | 3.60% |
| 2012 | 44 | 2.73% |
Geographic Distribution
United States stores with 19.9% (325 active verified stores) , followed by Australia (7.9%) and United Kingdom (5.9%) .
Base: 1,632 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
325 active verified stores
129 active verified stores
97 active verified stores
89 active verified stores
73 active verified stores
63 active verified stores
53 active verified stores
52 active verified stores
49 active verified stores
47 active verified stores
Visual Distribution
325 active verified stores
129 active verified stores
97 active verified stores
89 active verified stores
73 active verified stores
63 active verified stores
53 active verified stores
52 active verified stores
49 active verified stores
47 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 325 | 19.91% |
| Australia | 129 | 7.90% |
| United Kingdom | 97 | 5.94% |
| France | 89 | 5.45% |
| Germany | 73 | 4.47% |
| Netherlands | 63 | 3.86% |
| Spain | 53 | 3.25% |
| Italy | 52 | 3.19% |
| South Africa | 49 | 3.00% |
| Canada | 47 | 2.88% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
SAP Commerce Cloud - Clothing & Accessories
Custom - Jewelry & Watches
Custom - Electronics & Technology
Custom
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Shopify - Home & Garden
PrestaShop - Sporting Goods & Outdoor Gear
Custom - Business & Industrial
WooCommerce - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 4.3k | 100.00% |
| Emails | 2.7k | 61.74% |
| Phones | 1.7k | 40.04% |
| Ecommerce platform | 4.3k | 98.48% |
| Couriers | 558 | 12.88% |
| Payment Providers | 790 | 18.23% |
| Categories | 1.7k | 39.00% |
| Social Media | 3.7k | 85.14% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Issuu e-commerce landscape:
Analyze 1.6k verified e-commerce stores on Issuu - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Issuu e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Issuu e-commerce intelligence?
-
We track 1.6k verified Issuu e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 29.4% of displayed detection occurrences (1,141 occurrences) , followed by Instagram (27.2%) and YouTube (13.3%) .
Base: 3,883 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,141 occurrences
1,057 occurrences
518 occurrences
361 occurrences
276 occurrences
240 occurrences
133 occurrences
68 occurrences
58 occurrences
31 occurrences
Visual Distribution
1,141 occurrences
1,057 occurrences
518 occurrences
361 occurrences
276 occurrences
240 occurrences
133 occurrences
68 occurrences
58 occurrences
31 occurrences