Intersection Observer Technology Adoption in E-commerce
Discover 14.3k verified e-commerce stores using Intersection Observer. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 19.4k domains. 14.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
14.3k verified active stores out of 19.4k detected · 73.5% verification rate
E-commerce Platforms Distribution
BASE stores with 91.2% of stores with physical delivery (13,010 stores) , followed by Custom (6.3%) and WooCommerce (1.0%) .
Base: 14,271 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
13,010 stores
892 stores
143 stores
131 stores
27 stores
23 stores
8 stores
6 stores
5 stores
4 stores
Visual Distribution
13,010 stores
892 stores
143 stores
131 stores
27 stores
23 stores
8 stores
6 stores
5 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| BASE | 13010 | 91.16% |
| Custom | 892 | 6.25% |
| WooCommerce | 143 | 1.00% |
| Shopify | 131 | 0.92% |
| miniShop2 | 27 | 0.19% |
| 1C-Bitrix | 23 | 0.16% |
| CS Cart, CS-Cart | 8 | 0.06% |
| CS-Cart, CS Cart | 6 | 0.04% |
| OpenCart | 5 | 0.04% |
| PrestaShop | 4 | 0.03% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
BASE holds 80.9% share of detected Intersection Observer e-commerce signals (15,707) , with Custom at 4.6% and WooCommerce at 12.1% (June 2026) .
Base: 19,425 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
15,707 websites
892 websites
2,360 websites
139 websites
27 websites
189 websites
8 websites
6 websites
6 websites
8 websites
Visual Distribution
15,707 websites
892 websites
2,360 websites
139 websites
27 websites
189 websites
8 websites
6 websites
6 websites
8 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| BASE | 15707 | 80.86% |
| Custom | 892 | 4.59% |
| WooCommerce | 2360 | 12.15% |
| Shopify | 139 | 0.72% |
| miniShop2 | 27 | 0.14% |
| 1C-Bitrix | 189 | 0.97% |
| CS Cart, CS-Cart | 8 | 0.04% |
| CS-Cart, CS Cart | 6 | 0.03% |
| OpenCart | 6 | 0.03% |
| PrestaShop | 8 | 0.04% |
Categories Distribution
Food & Beverages stores with 17.7% of all stores (2,523 stores) , followed by Clothing & Accessories (13.9%) and Arts & Entertainment (11.3%) .
Base: 14,271 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,523 stores
1,984 stores
1,607 stores
1,006 stores
772 stores
711 stores
659 stores
511 stores
457 stores
204 stores
Visual Distribution
2,523 stores
1,984 stores
1,607 stores
1,006 stores
772 stores
711 stores
659 stores
511 stores
457 stores
204 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 2523 | 17.68% |
| Clothing & Accessories | 1984 | 13.90% |
| Arts & Entertainment | 1607 | 11.26% |
| Jewelry & Watches | 1006 | 7.05% |
| Toys & Games | 772 | 5.41% |
| Health & Beauty | 711 | 4.98% |
| Sporting Goods & Outdoor Gear | 659 | 4.62% |
| Home & Garden | 511 | 3.58% |
| Gifts & Special Occasions | 457 | 3.20% |
| Pets & Pet Supplies | 204 | 1.43% |
Payment Providers Distribution
Amazon Pay accounts for 53.9% of displayed detection occurrences (2,852 occurrences) , followed by PayPal (30.0%) and VISA (5.4%) .
Base: 5,288 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,852 occurrences
1,588 occurrences
288 occurrences
240 occurrences
113 occurrences
102 occurrences
70 occurrences
15 occurrences
11 occurrences
9 occurrences
Visual Distribution
2,852 occurrences
1,588 occurrences
288 occurrences
240 occurrences
113 occurrences
102 occurrences
70 occurrences
15 occurrences
11 occurrences
9 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Amazon Pay | 2852 | 53.93% |
| PayPal | 1588 | 30.03% |
| VISA | 288 | 5.45% |
| JCB | 240 | 4.54% |
| MasterCard | 113 | 2.14% |
| Stripe Connect | 102 | 1.93% |
| American Express | 70 | 1.32% |
| Klarna | 15 | 0.28% |
| Apple Pay | 11 | 0.21% |
| Bolt | 9 | 0.17% |
Shipping Carriers Distribution
Yamato Japan accounts for 40.1% of displayed detection occurrences (144 occurrences) , followed by DPD (10.0%) and Omniva (9.5%) .
Base: 359 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
144 occurrences
36 occurrences
34 occurrences
32 occurrences
24 occurrences
24 occurrences
21 occurrences
18 occurrences
14 occurrences
12 occurrences
Visual Distribution
144 occurrences
36 occurrences
34 occurrences
32 occurrences
24 occurrences
24 occurrences
21 occurrences
18 occurrences
14 occurrences
12 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Yamato Japan | 144 | 40.11% |
| DPD | 36 | 10.03% |
| Omniva | 34 | 9.47% |
| UPS | 32 | 8.91% |
| СДЭК | 24 | 6.69% |
| FedEx | 24 | 6.69% |
| DHL | 21 | 5.85% |
| USPS | 18 | 5.01% |
| Japan Post | 14 | 3.90% |
| Hermes | 12 | 3.34% |
Store Launch Timeline
Over the past 12 months, 1,317 new stores were launched in Intersection Observer , with the highest activity in 2026-05 (133 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
133 stores launched
129 stores launched
122 stores launched
98 stores launched
107 stores launched
96 stores launched
93 stores launched
121 stores launched
112 stores launched
120 stores launched
126 stores launched
60 stores launched
Monthly Trend
10.1% of last 12 months
9.8% of last 12 months
9.3% of last 12 months
7.4% of last 12 months
8.1% of last 12 months
7.3% of last 12 months
7.1% of last 12 months
9.2% of last 12 months
8.5% of last 12 months
9.1% of last 12 months
9.6% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 133 | 10.10% |
| 2026-04 | 129 | 9.79% |
| 2026-03 | 122 | 9.26% |
| 2026-02 | 98 | 7.44% |
| 2026-01 | 107 | 8.12% |
| 2025-12 | 96 | 7.29% |
| 2025-11 | 93 | 7.06% |
| 2025-10 | 121 | 9.19% |
| 2025-09 | 112 | 8.50% |
| 2025-08 | 120 | 9.11% |
| 2025-07 | 126 | 9.57% |
| 2025-06 | 60 | 4.56% |
Active Stores by Launch Year
Currently, 12,051 active stores in Intersection Observer are tracked in our database , with the most stores launched in 2026 (600 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
600 active stores
1,215 active stores
1,356 active stores
1,184 active stores
1,435 active stores
2,091 active stores
2,146 active stores
545 active stores
391 active stores
254 active stores
225 active stores
224 active stores
102 active stores
84 active stores
27 active stores
Distribution by Launch Year
5.0% of tracked active stores
10.1% of tracked active stores
11.3% of tracked active stores
9.8% of tracked active stores
11.9% of tracked active stores
17.4% of tracked active stores
17.8% of tracked active stores
4.5% of tracked active stores
3.2% of tracked active stores
2.1% of tracked active stores
1.9% of tracked active stores
1.9% of tracked active stores
0.8% of tracked active stores
0.7% of tracked active stores
0.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 600 | 4.98% |
| 2025 | 1215 | 10.08% |
| 2024 | 1356 | 11.25% |
| 2023 | 1184 | 9.82% |
| 2022 | 1435 | 11.91% |
| 2021 | 2091 | 17.35% |
| 2020 | 2146 | 17.81% |
| 2019 | 545 | 4.52% |
| 2018 | 391 | 3.24% |
| 2017 | 254 | 2.11% |
| 2016 | 225 | 1.87% |
| 2015 | 224 | 1.86% |
| 2014 | 102 | 0.85% |
| 2013 | 84 | 0.70% |
| 2012 | 27 | 0.22% |
Geographic Distribution
Japan stores with 71.6% (10,219 active verified stores) , followed by India (13.9%) and Ecuador (6.3%) .
Base: 14,271 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
10,219 active verified stores
1,985 active verified stores
900 active verified stores
124 active verified stores
82 active verified stores
81 active verified stores
60 active verified stores
45 active verified stores
34 active verified stores
23 active verified stores
Visual Distribution
10,219 active verified stores
1,985 active verified stores
900 active verified stores
124 active verified stores
82 active verified stores
81 active verified stores
60 active verified stores
45 active verified stores
34 active verified stores
23 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Japan | 10219 | 71.61% |
| India | 1985 | 13.91% |
| Ecuador | 900 | 6.31% |
| United States | 124 | 0.87% |
| Russia | 82 | 0.57% |
| Estonia | 81 | 0.57% |
| United Kingdom | 60 | 0.42% |
| Vietnam | 45 | 0.32% |
| China | 34 | 0.24% |
| Italy | 23 | 0.16% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Shopify - Books & Media
Shopify - Books & Media
Shopify - Food & Beverages
Custom - Sporting Goods & Outdoor Gear
New Stores
Recently launched stores detected by ShopRank in the last full month.
BASE
BASE - Toys & Games
BASE - Toys & Games
BASE - Toys & Games
BASE - Business & Industrial
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 19.4k | 100.00% |
| Emails | 2.1k | 10.91% |
| Phones | 2k | 10.39% |
| Ecommerce platform | 19.4k | 99.74% |
| Couriers | 511 | 2.63% |
| Payment Providers | 4k | 20.81% |
| Categories | 12.1k | 62.08% |
| Social Media | 16k | 82.56% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Intersection Observer e-commerce landscape:
Analyze 14.3k verified e-commerce stores on Intersection Observer - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Intersection Observer e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Intersection Observer e-commerce intelligence?
-
We track 14.3k verified Intersection Observer e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.7% of displayed detection occurrences (10,010 occurrences) , followed by Facebook (30.0%) and X (29.1%) .
Base: 32,579 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
10,010 occurrences
9,781 occurrences
9,487 occurrences
2,099 occurrences
927 occurrences
146 occurrences
65 occurrences
38 occurrences
22 occurrences
4 occurrences
Visual Distribution
10,010 occurrences
9,781 occurrences
9,487 occurrences
2,099 occurrences
927 occurrences
146 occurrences
65 occurrences
38 occurrences
22 occurrences
4 occurrences