Insider Technology Adoption in E-commerce
Discover 505 verified e-commerce stores using Insider. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 611 domains. 505 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
505 verified active stores out of 611 detected · 82.7% verification rate
E-commerce Platforms Distribution
Shopify stores with 38.2% of stores with physical delivery (193 stores) , followed by Custom (31.3%) and Magento (11.1%) .
Base: 505 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
193 stores
158 stores
56 stores
23 stores
12 stores
9 stores
8 stores
7 stores
6 stores
4 stores
Visual Distribution
193 stores
158 stores
56 stores
23 stores
12 stores
9 stores
8 stores
7 stores
6 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Shopify | 193 | 38.22% |
| Custom | 158 | 31.29% |
| Magento | 56 | 11.09% |
| PrestaShop | 23 | 4.55% |
| BigCommerce | 12 | 2.38% |
| osCommerce | 9 | 1.78% |
| SAP Commerce Cloud | 8 | 1.58% |
| VTEX | 7 | 1.39% |
| Haravan, Shopify | 6 | 1.19% |
| Ticimax | 4 | 0.79% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Shopify holds 32.9% share of detected Insider e-commerce signals (201) , with Custom at 25.9% and Magento at 14.7% (June 2026) .
Base: 611 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
201 websites
158 websites
90 websites
23 websites
14 websites
9 websites
25 websites
8 websites
6 websites
4 websites
Visual Distribution
201 websites
158 websites
90 websites
23 websites
14 websites
9 websites
25 websites
8 websites
6 websites
4 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Shopify | 201 | 32.90% |
| Custom | 158 | 25.86% |
| Magento | 90 | 14.73% |
| PrestaShop | 23 | 3.76% |
| BigCommerce | 14 | 2.29% |
| osCommerce | 9 | 1.47% |
| SAP Commerce Cloud | 25 | 4.09% |
| VTEX | 8 | 1.31% |
| Haravan, Shopify | 6 | 0.98% |
| Ticimax | 4 | 0.65% |
Categories Distribution
Clothing & Accessories stores with 23.0% of all stores (116 stores) , followed by Health & Beauty (20.0%) and Home & Garden (7.9%) .
Base: 505 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
116 stores
101 stores
40 stores
39 stores
23 stores
20 stores
17 stores
14 stores
12 stores
10 stores
Visual Distribution
116 stores
101 stores
40 stores
39 stores
23 stores
20 stores
17 stores
14 stores
12 stores
10 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 116 | 22.97% |
| Health & Beauty | 101 | 20.00% |
| Home & Garden | 40 | 7.92% |
| Food & Beverages | 39 | 7.72% |
| Electronics & Technology | 23 | 4.55% |
| Furniture & Home Decor | 20 | 3.96% |
| Tools & Hardware | 17 | 3.37% |
| Toys & Games | 14 | 2.77% |
| Baby & Toddler | 12 | 2.38% |
| Sporting Goods & Outdoor Gear | 10 | 1.98% |
Payment Providers Distribution
MasterCard accounts for 20.4% of displayed detection occurrences (23 occurrences) , followed by PayPal (17.7%) and American Express (15.9%) .
Base: 113 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
23 occurrences
20 occurrences
18 occurrences
14 occurrences
11 occurrences
7 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
Visual Distribution
23 occurrences
20 occurrences
18 occurrences
14 occurrences
11 occurrences
7 occurrences
6 occurrences
5 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 23 | 20.35% |
| PayPal | 20 | 17.70% |
| American Express | 18 | 15.93% |
| VISA | 14 | 12.39% |
| Apple Pay | 11 | 9.73% |
| Bolt | 7 | 6.19% |
| Boleto | 6 | 5.31% |
| Braintree | 5 | 4.42% |
| JCB | 5 | 4.42% |
| Google Pay | 4 | 3.54% |
Shipping Carriers Distribution
UPS accounts for 21.5% of displayed detection occurrences (14 occurrences) , followed by DHL (18.5%) and Estes (12.3%) .
Base: 65 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
14 occurrences
12 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
Visual Distribution
14 occurrences
12 occurrences
8 occurrences
6 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
3 occurrences
3 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 14 | 21.54% |
| DHL | 12 | 18.46% |
| Estes | 8 | 12.31% |
| Correios | 6 | 9.23% |
| Australia Post | 6 | 9.23% |
| DPD | 5 | 7.69% |
| USPS | 4 | 6.15% |
| FedEx | 4 | 6.15% |
| Royal Mail | 3 | 4.62% |
| TNT | 3 | 4.62% |
Store Launch Timeline
Over the past 12 months, 39 new stores were launched in Insider , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
1 stores launched
5 stores launched
1 stores launched
12 stores launched
2 stores launched
7 stores launched
2 stores launched
8 stores launched
Monthly Trend
2.6% of last 12 months
2.6% of last 12 months
12.8% of last 12 months
2.6% of last 12 months
30.8% of last 12 months
5.1% of last 12 months
17.9% of last 12 months
5.1% of last 12 months
20.5% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.56% |
| 2026-04 | 1 | 2.56% |
| 2026-03 | 5 | 12.82% |
| 2026-01 | 1 | 2.56% |
| 2025-12 | 12 | 30.77% |
| 2025-11 | 2 | 5.13% |
| 2025-10 | 7 | 17.95% |
| 2025-09 | 2 | 5.13% |
| 2025-08 | 8 | 20.51% |
Active Stores by Launch Year
Currently, 499 active stores in Insider are tracked in our database , with the most stores launched in 2026 (8 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
8 active stores
51 active stores
29 active stores
22 active stores
28 active stores
33 active stores
31 active stores
15 active stores
23 active stores
23 active stores
19 active stores
11 active stores
17 active stores
14 active stores
11 active stores
Distribution by Launch Year
1.6% of tracked active stores
10.2% of tracked active stores
5.8% of tracked active stores
4.4% of tracked active stores
5.6% of tracked active stores
6.6% of tracked active stores
6.2% of tracked active stores
3.0% of tracked active stores
4.6% of tracked active stores
4.6% of tracked active stores
3.8% of tracked active stores
2.2% of tracked active stores
3.4% of tracked active stores
2.8% of tracked active stores
2.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 8 | 1.60% |
| 2025 | 51 | 10.22% |
| 2024 | 29 | 5.81% |
| 2023 | 22 | 4.41% |
| 2022 | 28 | 5.61% |
| 2021 | 33 | 6.61% |
| 2020 | 31 | 6.21% |
| 2019 | 15 | 3.01% |
| 2018 | 23 | 4.61% |
| 2017 | 23 | 4.61% |
| 2016 | 19 | 3.81% |
| 2015 | 11 | 2.20% |
| 2014 | 17 | 3.41% |
| 2013 | 14 | 2.81% |
| 2012 | 11 | 2.20% |
Geographic Distribution
Indonesia stores with 13.9% (70 active verified stores) , followed by Turkey (11.3%) and United States (9.3%) .
Base: 505 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
70 active verified stores
57 active verified stores
47 active verified stores
42 active verified stores
39 active verified stores
25 active verified stores
25 active verified stores
14 active verified stores
11 active verified stores
10 active verified stores
Visual Distribution
70 active verified stores
57 active verified stores
47 active verified stores
42 active verified stores
39 active verified stores
25 active verified stores
25 active verified stores
14 active verified stores
11 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 70 | 13.86% |
| Turkey | 57 | 11.29% |
| United States | 47 | 9.31% |
| Brazil | 42 | 8.32% |
| Australia | 39 | 7.72% |
| Vietnam | 25 | 4.95% |
| United Kingdom | 25 | 4.95% |
| Mexico | 14 | 2.77% |
| Poland | 11 | 2.18% |
| Malaysia | 10 | 1.98% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify
Custom - Clothing & Accessories
SAP Commerce Cloud - Baby & Toddler
Custom - Books & Media
ShopPHP - Tools & Hardware
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Sporting Goods & Outdoor Gear
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 611 | 100.00% |
| Emails | 148 | 24.22% |
| Phones | 289 | 47.30% |
| Ecommerce platform | 580 | 94.93% |
| Couriers | 67 | 10.97% |
| Payment Providers | 75 | 12.27% |
| Categories | 431 | 70.54% |
| Social Media | 470 | 76.92% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Insider e-commerce landscape:
Analyze 505 verified e-commerce stores on Insider - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Insider e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Insider e-commerce intelligence?
-
We track 505 verified Insider e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 23.4% of displayed detection occurrences (385 occurrences) , followed by Instagram (23.1%) and YouTube (17.9%) .
Base: 1,644 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
385 occurrences
380 occurrences
294 occurrences
189 occurrences
111 occurrences
79 occurrences
78 occurrences
57 occurrences
51 occurrences
20 occurrences
Visual Distribution
385 occurrences
380 occurrences
294 occurrences
189 occurrences
111 occurrences
79 occurrences
78 occurrences
57 occurrences
51 occurrences
20 occurrences