IIS Technology Adoption in E-commerce
Discover 48.3k verified e-commerce stores using IIS. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 63.9k domains. 48.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
48.3k verified active stores out of 63.9k detected · 75.6% verification rate
E-commerce Platforms Distribution
Custom stores with 75.2% of stores with physical delivery (36,334 stores) , followed by nopCommerce (11.2%) and WooCommerce (4.3%) .
Base: 48,341 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
36,334 stores
5,407 stores
2,098 stores
586 stores
407 stores
295 stores
272 stores
268 stores
234 stores
209 stores
Visual Distribution
36,334 stores
5,407 stores
2,098 stores
586 stores
407 stores
295 stores
272 stores
268 stores
234 stores
209 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 36334 | 75.16% |
| nopCommerce | 5407 | 11.19% |
| WooCommerce | 2098 | 4.34% |
| Smartstore | 586 | 1.21% |
| C2TI Apps | 407 | 0.84% |
| RunFree | 295 | 0.61% |
| Eticaretkur | 272 | 0.56% |
| PrestaShop | 268 | 0.55% |
| GianHangVN | 234 | 0.48% |
| Mabisy | 209 | 0.43% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 56.9% share of detected IIS e-commerce signals (36,334) , with nopCommerce at 10.9% and WooCommerce at 12.3% (June 2026) .
Base: 63,909 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
36,334 websites
6,966 websites
7,849 websites
666 websites
2,864 websites
323 websites
287 websites
342 websites
916 websites
316 websites
Visual Distribution
36,334 websites
6,966 websites
7,849 websites
666 websites
2,864 websites
323 websites
287 websites
342 websites
916 websites
316 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 36334 | 56.85% |
| nopCommerce | 6966 | 10.90% |
| WooCommerce | 7849 | 12.28% |
| Smartstore | 666 | 1.04% |
| C2TI Apps | 2864 | 4.48% |
| RunFree | 323 | 0.51% |
| Eticaretkur | 287 | 0.45% |
| PrestaShop | 342 | 0.54% |
| GianHangVN | 916 | 1.43% |
| Mabisy | 316 | 0.49% |
Categories Distribution
Food & Beverages stores with 10.7% of all stores (5,184 stores) , followed by Clothing & Accessories (10.1%) and Business & Industrial (9.5%) .
Base: 48,341 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
5,184 stores
4,876 stores
4,587 stores
4,445 stores
3,836 stores
3,818 stores
2,941 stores
2,702 stores
2,462 stores
1,896 stores
Visual Distribution
5,184 stores
4,876 stores
4,587 stores
4,445 stores
3,836 stores
3,818 stores
2,941 stores
2,702 stores
2,462 stores
1,896 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Food & Beverages | 5184 | 10.72% |
| Clothing & Accessories | 4876 | 10.09% |
| Business & Industrial | 4587 | 9.49% |
| Health & Beauty | 4445 | 9.20% |
| Home & Garden | 3836 | 7.94% |
| Electronics & Technology | 3818 | 7.90% |
| Tools & Hardware | 2941 | 6.08% |
| Sporting Goods & Outdoor Gear | 2702 | 5.59% |
| Vehicles & Parts | 2462 | 5.09% |
| Gifts & Special Occasions | 1896 | 3.92% |
Payment Providers Distribution
PayPal accounts for 30.3% of displayed detection occurrences (4,850 occurrences) , followed by MasterCard (18.1%) and American Express (14.5%) .
Base: 16,025 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
4,850 occurrences
2,903 occurrences
2,327 occurrences
1,767 occurrences
982 occurrences
831 occurrences
685 occurrences
678 occurrences
512 occurrences
490 occurrences
Visual Distribution
4,850 occurrences
2,903 occurrences
2,327 occurrences
1,767 occurrences
982 occurrences
831 occurrences
685 occurrences
678 occurrences
512 occurrences
490 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 4850 | 30.27% |
| MasterCard | 2903 | 18.12% |
| American Express | 2327 | 14.52% |
| VISA | 1767 | 11.03% |
| Stripe Connect | 982 | 6.13% |
| Klarna | 831 | 5.19% |
| Google Pay | 685 | 4.27% |
| Bolt | 678 | 4.23% |
| Mollie | 512 | 3.20% |
| JCB | 490 | 3.06% |
Shipping Carriers Distribution
UPS accounts for 25.2% of displayed detection occurrences (3,124 occurrences) , followed by DHL (16.4%) and FedEx (12.2%) .
Base: 12,376 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
3,124 occurrences
2,034 occurrences
1,514 occurrences
1,334 occurrences
1,321 occurrences
1,195 occurrences
658 occurrences
628 occurrences
285 occurrences
283 occurrences
Visual Distribution
3,124 occurrences
2,034 occurrences
1,514 occurrences
1,334 occurrences
1,321 occurrences
1,195 occurrences
658 occurrences
628 occurrences
285 occurrences
283 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 3124 | 25.24% |
| DHL | 2034 | 16.44% |
| FedEx | 1514 | 12.23% |
| GLS | 1334 | 10.78% |
| DPD | 1321 | 10.67% |
| USPS | 1195 | 9.66% |
| TNT | 658 | 5.32% |
| Royal Mail | 628 | 5.07% |
| Ceska Posta | 285 | 2.30% |
| Hermes | 283 | 2.29% |
Store Launch Timeline
Over the past 12 months, 4,477 new stores were launched in IIS , with the highest activity in 2026-05 (482 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
482 stores launched
422 stores launched
390 stores launched
351 stores launched
409 stores launched
388 stores launched
377 stores launched
362 stores launched
367 stores launched
355 stores launched
405 stores launched
169 stores launched
Monthly Trend
10.8% of last 12 months
9.4% of last 12 months
8.7% of last 12 months
7.8% of last 12 months
9.1% of last 12 months
8.7% of last 12 months
8.4% of last 12 months
8.1% of last 12 months
8.2% of last 12 months
7.9% of last 12 months
9.0% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 482 | 10.77% |
| 2026-04 | 422 | 9.43% |
| 2026-03 | 390 | 8.71% |
| 2026-02 | 351 | 7.84% |
| 2026-01 | 409 | 9.14% |
| 2025-12 | 388 | 8.67% |
| 2025-11 | 377 | 8.42% |
| 2025-10 | 362 | 8.09% |
| 2025-09 | 367 | 8.20% |
| 2025-08 | 355 | 7.93% |
| 2025-07 | 405 | 9.05% |
| 2025-06 | 169 | 3.77% |
Active Stores by Launch Year
Currently, 47,671 active stores in IIS are tracked in our database , with the most stores launched in 2026 (2,120 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
2,120 active stores
4,027 active stores
3,080 active stores
3,007 active stores
2,539 active stores
2,906 active stores
3,090 active stores
2,152 active stores
2,276 active stores
2,278 active stores
1,512 active stores
1,316 active stores
1,391 active stores
1,938 active stores
1,348 active stores
Distribution by Launch Year
4.4% of tracked active stores
8.4% of tracked active stores
6.5% of tracked active stores
6.3% of tracked active stores
5.3% of tracked active stores
6.1% of tracked active stores
6.5% of tracked active stores
4.5% of tracked active stores
4.8% of tracked active stores
4.8% of tracked active stores
3.2% of tracked active stores
2.8% of tracked active stores
2.9% of tracked active stores
4.1% of tracked active stores
2.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 2120 | 4.45% |
| 2025 | 4027 | 8.45% |
| 2024 | 3080 | 6.46% |
| 2023 | 3007 | 6.31% |
| 2022 | 2539 | 5.33% |
| 2021 | 2906 | 6.10% |
| 2020 | 3090 | 6.48% |
| 2019 | 2152 | 4.51% |
| 2018 | 2276 | 4.77% |
| 2017 | 2278 | 4.78% |
| 2016 | 1512 | 3.17% |
| 2015 | 1316 | 2.76% |
| 2014 | 1391 | 2.92% |
| 2013 | 1938 | 4.07% |
| 2012 | 1348 | 2.83% |
Geographic Distribution
United States stores with 12.3% (5,955 active verified stores) , followed by Turkey (9.2%) and Italy (6.4%) .
Base: 48,341 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
5,955 active verified stores
4,449 active verified stores
3,077 active verified stores
2,703 active verified stores
2,504 active verified stores
1,992 active verified stores
1,802 active verified stores
1,448 active verified stores
1,340 active verified stores
1,285 active verified stores
Visual Distribution
5,955 active verified stores
4,449 active verified stores
3,077 active verified stores
2,703 active verified stores
2,504 active verified stores
1,992 active verified stores
1,802 active verified stores
1,448 active verified stores
1,340 active verified stores
1,285 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 5955 | 12.32% |
| Turkey | 4449 | 9.20% |
| Italy | 3077 | 6.37% |
| Vietnam | 2703 | 5.59% |
| United Kingdom | 2504 | 5.18% |
| India | 1992 | 4.12% |
| Netherlands | 1802 | 3.73% |
| Czechia | 1448 | 3.00% |
| Brazil | 1340 | 2.77% |
| Germany | 1285 | 2.66% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Business & Industrial
Custom
Custom - Books & Media
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Custom - Electronics & Technology
Custom - Arts & Entertainment
Custom - Arts & Entertainment
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 63.9k | 100.00% |
| Emails | 43.3k | 67.69% |
| Phones | 29.7k | 46.50% |
| Ecommerce platform | 61.9k | 96.79% |
| Couriers | 12.3k | 19.30% |
| Payment Providers | 13.1k | 20.48% |
| Categories | 45.3k | 70.96% |
| Social Media | 37.3k | 58.42% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the IIS e-commerce landscape:
Analyze 48.3k verified e-commerce stores on IIS - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across IIS e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the IIS e-commerce intelligence?
-
We track 48.3k verified IIS e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 34.2% of displayed detection occurrences (24,472 occurrences) , followed by Instagram (24.2%) and YouTube (13.5%) .
Base: 71,548 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
24,472 occurrences
17,291 occurrences
9,672 occurrences
7,914 occurrences
3,921 occurrences
3,486 occurrences
2,326 occurrences
1,578 occurrences
742 occurrences
146 occurrences
Visual Distribution
24,472 occurrences
17,291 occurrences
9,672 occurrences
7,914 occurrences
3,921 occurrences
3,486 occurrences
2,326 occurrences
1,578 occurrences
742 occurrences
146 occurrences