IIS Technology Adoption in E-commerce
Discover 112.5k e-commerce stores using IIS. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Custom leads with 87.9% of stores with physical delivery (98,186 stores) , followed by nopCommerce (6.0%) and WooCommerce (3.6%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
98,186 stores
6,699 stores
4,059 stores
636 stores
401 stores
298 stores
280 stores
236 stores
207 stores
139 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 98186 | 87.91% |
| nopCommerce | 6699 | 6.00% |
| WooCommerce | 4059 | 3.63% |
| Smartstore | 636 | 0.57% |
| PrestaShop | 401 | 0.36% |
| Mabisy | 298 | 0.27% |
| OpenCart | 280 | 0.25% |
| PlatinMarket | 236 | 0.21% |
| KMK | 207 | 0.19% |
| Akilli Ticaret | 139 | 0.12% |
| VP-ASP | 128 | 0.11% |
| SellersCommerce | 117 | 0.10% |
| ForoshGostar | 110 | 0.10% |
| Foxy.io | 100 | 0.09% |
| Litium | 91 | 0.08% |
All Stores Distribution
Custom holds 81.3% share of all IIS e-commerce stores (98,186) , with nopCommerce at 7.1% and WooCommerce at 8.6% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
98,186 stores
8,618 stores
10,387 stores
886 stores
505 stores
374 stores
376 stores
242 stores
277 stores
152 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 98186 | 81.31% |
| nopCommerce | 8618 | 7.14% |
| WooCommerce | 10387 | 8.60% |
| Smartstore | 886 | 0.73% |
| PrestaShop | 505 | 0.42% |
| Mabisy | 374 | 0.31% |
| OpenCart | 376 | 0.31% |
| PlatinMarket | 242 | 0.20% |
| KMK | 277 | 0.23% |
| Akilli Ticaret | 152 | 0.13% |
| VP-ASP | 170 | 0.14% |
| SellersCommerce | 132 | 0.11% |
| ForoshGostar | 116 | 0.10% |
| Foxy.io | 124 | 0.10% |
| Litium | 205 | 0.17% |
Categories Distribution
Health & Beauty leads with 13.4% of all stores (11,243 stores) , followed by Electronics & Technology (12.2%) and Food & Beverages (10.3%) .
Top 10 Categories
11,243 stores
10,292 stores
8,651 stores
8,422 stores
8,348 stores
7,914 stores
5,558 stores
5,040 stores
4,728 stores
3,851 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 11243 | 13.37% |
| Electronics & Technology | 10292 | 12.24% |
| Food & Beverages | 8651 | 10.29% |
| Business & Industrial | 8422 | 10.02% |
| Clothing & Accessories | 8348 | 9.93% |
| Vehicles & Parts | 7914 | 9.41% |
| Home & Garden | 5558 | 6.61% |
| Tools & Hardware | 5040 | 6.00% |
| Furniture & Home Decor | 4728 | 5.62% |
| Gifts & Special Occasions | 3851 | 4.58% |
| Jewelry & Watches | 2373 | 2.82% |
| Sporting Goods & Outdoor Gear | 2275 | 2.71% |
| Office Supplies | 2101 | 2.50% |
| Arts & Entertainment | 1670 | 1.99% |
| Books & Media | 1604 | 1.91% |
Payment Providers Distribution
PayPal leads with 26.6% among AI-verified physical stores (5,825 stores) , followed by MasterCard (17.0%) and American Express (13.7%) .
Base: 17,876 AI-verified physical stores with detectable payment providers (14.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
5,825 stores
3,725 stores
2,998 stores
2,114 stores
1,462 stores
1,293 stores
893 stores
743 stores
552 stores
492 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 5825 | 26.56% |
| MasterCard | 3725 | 16.98% |
| American Express | 2998 | 13.67% |
| VISA | 2114 | 9.64% |
| Stripe Connect | 1462 | 6.67% |
| Bolt | 1293 | 5.89% |
| Klarna | 893 | 4.07% |
| JCB | 743 | 3.39% |
| Mollie | 552 | 2.52% |
| Paddle | 492 | 2.24% |
| Apple Pay | 491 | 2.24% |
| Google Pay | 420 | 1.91% |
| AliPay | 379 | 1.73% |
| SEPA | 285 | 1.30% |
| iDEAL | 262 | 1.19% |
Shipping Carriers Distribution
UPS leads with 25.9% among AI-verified physical stores (4,648 stores) , followed by DHL (14.3%) and FedEx (11.7%) .
Base: 16,259 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 4648 | 25.85% |
| DHL | 2569 | 14.29% |
| FedEx | 2100 | 11.68% |
| GLS | 1609 | 8.95% |
| USPS | 1520 | 8.45% |
| DPD | 1396 | 7.76% |
| TNT | 946 | 5.26% |
| Royal Mail | 847 | 4.71% |
| Hermes | 452 | 2.51% |
| Estes | 344 | 1.91% |
| Speedy | 329 | 1.83% |
| Giaohangnhanh | 319 | 1.77% |
| Ceska Posta | 309 | 1.72% |
| Correios | 308 | 1.71% |
| BRT | 284 | 1.58% |
Store Launch Timeline
Over the past 12 months, 10,487 new stores were launched in IIS , with the highest activity in 2025-11 (1,184 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1,184 stores launched
856 stores launched
842 stores launched
970 stores launched
894 stores launched
783 stores launched
929 stores launched
846 stores launched
980 stores launched
819 stores launched
881 stores launched
503 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 1184 | 11.29% |
| 2025-10 | 856 | 8.16% |
| 2025-09 | 842 | 8.03% |
| 2025-08 | 970 | 9.25% |
| 2025-07 | 894 | 8.52% |
| 2025-06 | 783 | 7.47% |
| 2025-05 | 929 | 8.86% |
| 2025-04 | 846 | 8.07% |
| 2025-03 | 980 | 9.34% |
| 2025-02 | 819 | 7.81% |
| 2025-01 | 881 | 8.40% |
| 2024-12 | 503 | 4.80% |
Active Stores by Launch Year
Currently, 107,978 active stores in IIS are tracked in our database , with the most stores launched in 2025 (9,993 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
9,993 active stores
8,536 active stores
6,468 active stores
6,029 active stores
6,807 active stores
7,041 active stores
4,844 active stores
5,435 active stores
4,879 active stores
3,652 active stores
3,282 active stores
3,585 active stores
4,570 active stores
3,473 active stores
3,368 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 9993 | 9.25% |
| 2024 | 8536 | 7.91% |
| 2023 | 6468 | 5.99% |
| 2022 | 6029 | 5.58% |
| 2021 | 6807 | 6.30% |
| 2020 | 7041 | 6.52% |
| 2019 | 4844 | 4.49% |
| 2018 | 5435 | 5.03% |
| 2017 | 4879 | 4.52% |
| 2016 | 3652 | 3.38% |
| 2015 | 3282 | 3.04% |
| 2014 | 3585 | 3.32% |
| 2013 | 4570 | 4.23% |
| 2012 | 3473 | 3.22% |
| 2011 | 3368 | 3.12% |
| 2010 | 3078 | 2.85% |
| 2009 | 2805 | 2.60% |
| 2008 | 2406 | 2.23% |
| 2007 | 2219 | 2.06% |
| 2006 | 1765 | 1.63% |
| 2005 | 1643 | 1.52% |
| 2004 | 2133 | 1.98% |
| 2003 | 1694 | 1.57% |
| 2002 | 1570 | 1.45% |
| 2001 | 1974 | 1.83% |
| 2000 | 1928 | 1.79% |
| 1999 | 1143 | 1.06% |
| 1998 | 808 | 0.75% |
| 1997 | 494 | 0.46% |
| 1996 | 298 | 0.28% |
| 1995 | 58 | 0.05% |
Geographic Distribution
United States leads with 16.3% (12,846 AI-verified stores) , followed by Turkey (15.2%) and Iran (9.6%) .
Base: 79,026 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
12,846 AI-verified stores
11,998 AI-verified stores
7,611 AI-verified stores
6,163 AI-verified stores
5,615 AI-verified stores
5,478 AI-verified stores
4,986 AI-verified stores
3,466 AI-verified stores
3,253 AI-verified stores
2,415 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 12846 | 16.26% |
| Turkey | 11998 | 15.18% |
| Iran | 7611 | 9.63% |
| China | 6163 | 7.80% |
| United Kingdom | 5615 | 7.11% |
| Italy | 5478 | 6.93% |
| Vietnam | 4986 | 6.31% |
| India | 3466 | 4.39% |
| Spain | 3253 | 4.12% |
| Brazil | 2415 | 3.06% |
| Netherlands | 2246 | 2.84% |
| Czechia | 1883 | 2.38% |
| Russia | 1591 | 2.01% |
| Canada | 1564 | 1.98% |
| South Korea | 1454 | 1.84% |
| Thailand | 1438 | 1.82% |
| Australia | 1393 | 1.76% |
| Argentina | 1302 | 1.65% |
| Germany | 1268 | 1.60% |
| Sweden | 1056 | 1.34% |
Featured Stores
Discover the strongest performers and newest entrants in IIS's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Custom
Custom — Baby & Toddler
Custom — Food & Beverages
Custom — Jewelry & Watches
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 125.5k | 100.00% |
| Emails | 79.5k | 63.32% |
| Phones | 40.7k | 32.40% |
| Ecommerce platform | 123.2k | 98.19% |
| Couriers | 16.3k | 12.96% |
| Payment Providers | 17.9k | 14.25% |
| Categories | 93.7k | 74.68% |
| Social Media | 67.5k | 53.78% |
Starter Package
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Maximize Your ROI
Use our detailed IIS E-commerce Database to:
Gain actionable insights into 112.5k physical stores in IIS.
- Identify High-Value Leads
-
Quickly find and contact the best decision-makers at IIS online stores.
- Conduct Competitive Analysis
-
Analyze your competitors' market share, product categories, and technology stacks.
- Direct Outreach
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Access verified business contacts to accelerate your sales and marketing outreach.
Data Format & Delivery
Available Formats
- CSV
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Use Cases
- Lead Generation
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- Direct Marketing
- Email Marketing
- B2B Retargeting
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Frequently Asked Questions
- What data is included in the IIS E-commerce Database?
-
Our database covers over 112.5k IIS physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
-
We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
- How quickly can I access the full dataset after purchase?
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
- What licensing options are available?
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Facebook leads with 32.5% among stores with at least one detectable social profile (49,033 stores) , followed by Instagram (24.4%) and YouTube (13.1%) .
Base: 67,492 stores with any detectable social profile (53.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
49,033 stores
36,849 stores
19,780 stores
17,448 stores
9,963 stores
8,345 stores
4,164 stores
2,649 stores
1,541 stores
1,088 stores
Visual Distribution