IconScout Technology Adoption in E-commerce
Discover 870 verified e-commerce stores using IconScout. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 870 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
870 verified active stores out of 1.2k detected · 72.4% verification rate
E-commerce Platforms Distribution
Custom stores with 31.1% of stores with physical delivery (271 stores) , followed by Cafe24 (23.7%) and Shopify (19.8%) .
Base: 870 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
271 stores
206 stores
172 stores
113 stores
36 stores
16 stores
15 stores
14 stores
4 stores
3 stores
Visual Distribution
271 stores
206 stores
172 stores
113 stores
36 stores
16 stores
15 stores
14 stores
4 stores
3 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 271 | 31.15% |
| Cafe24 | 206 | 23.68% |
| Shopify | 172 | 19.77% |
| WooCommerce | 113 | 12.99% |
| iMagaza | 36 | 4.14% |
| OpenCart | 16 | 1.84% |
| PrestaShop | 15 | 1.72% |
| 1C-Bitrix | 14 | 1.61% |
| BigCommerce | 4 | 0.46% |
| Active IT Zone Core | 3 | 0.34% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 22.6% share of detected IconScout e-commerce signals (271) , with Cafe24 at 19.0% and Shopify at 15.0% (June 2026) .
Base: 1,201 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
271 websites
228 websites
180 websites
309 websites
36 websites
18 websites
21 websites
34 websites
11 websites
3 websites
Visual Distribution
271 websites
228 websites
180 websites
309 websites
36 websites
18 websites
21 websites
34 websites
11 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 271 | 22.56% |
| Cafe24 | 228 | 18.98% |
| Shopify | 180 | 14.99% |
| WooCommerce | 309 | 25.73% |
| iMagaza | 36 | 3.00% |
| OpenCart | 18 | 1.50% |
| PrestaShop | 21 | 1.75% |
| 1C-Bitrix | 34 | 2.83% |
| BigCommerce | 11 | 0.92% |
| Active IT Zone Core | 3 | 0.25% |
Categories Distribution
Health & Beauty stores with 18.9% of all stores (164 stores) , followed by Clothing & Accessories (13.7%) and Food & Beverages (11.5%) .
Base: 870 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
164 stores
119 stores
100 stores
59 stores
57 stores
56 stores
45 stores
36 stores
32 stores
28 stores
Visual Distribution
164 stores
119 stores
100 stores
59 stores
57 stores
56 stores
45 stores
36 stores
32 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 164 | 18.85% |
| Clothing & Accessories | 119 | 13.68% |
| Food & Beverages | 100 | 11.49% |
| Electronics & Technology | 59 | 6.78% |
| Home & Garden | 57 | 6.55% |
| Business & Industrial | 56 | 6.44% |
| Tools & Hardware | 45 | 5.17% |
| Sporting Goods & Outdoor Gear | 36 | 4.14% |
| Furniture & Home Decor | 32 | 3.68% |
| Gifts & Special Occasions | 28 | 3.22% |
Payment Providers Distribution
PayPal accounts for 28.8% of displayed detection occurrences (84 occurrences) , followed by MasterCard (21.6%) and American Express (21.2%) .
Base: 292 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
84 occurrences
63 occurrences
62 occurrences
22 occurrences
16 occurrences
15 occurrences
11 occurrences
7 occurrences
6 occurrences
6 occurrences
Visual Distribution
84 occurrences
63 occurrences
62 occurrences
22 occurrences
16 occurrences
15 occurrences
11 occurrences
7 occurrences
6 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 84 | 28.77% |
| MasterCard | 63 | 21.58% |
| American Express | 62 | 21.23% |
| Stripe Connect | 22 | 7.53% |
| Klarna | 16 | 5.48% |
| VISA | 15 | 5.14% |
| Apple Pay | 11 | 3.77% |
| Google Pay | 7 | 2.40% |
| JCB | 6 | 2.05% |
| Mollie | 6 | 2.05% |
Shipping Carriers Distribution
UPS accounts for 22.9% of displayed detection occurrences (27 occurrences) , followed by FedEx (14.4%) and Correos (12.7%) .
Base: 118 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
27 occurrences
17 occurrences
15 occurrences
14 occurrences
12 occurrences
9 occurrences
8 occurrences
7 occurrences
5 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 27 | 22.88% |
| FedEx | 17 | 14.41% |
| Correos | 15 | 12.71% |
| DHL | 14 | 11.86% |
| USPS | 12 | 10.17% |
| MRW | 9 | 7.63% |
| СДЭК | 8 | 6.78% |
| GLS | 7 | 5.93% |
| PostNL | 5 | 4.24% |
| DPD | 4 | 3.39% |
Store Launch Timeline
Over the past 12 months, 155 new stores were launched in IconScout , with the highest activity in 2026-05 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
10 stores launched
16 stores launched
9 stores launched
30 stores launched
17 stores launched
7 stores launched
10 stores launched
14 stores launched
20 stores launched
10 stores launched
6 stores launched
Monthly Trend
3.9% of last 12 months
6.5% of last 12 months
10.3% of last 12 months
5.8% of last 12 months
19.4% of last 12 months
11.0% of last 12 months
4.5% of last 12 months
6.5% of last 12 months
9.0% of last 12 months
12.9% of last 12 months
6.5% of last 12 months
3.9% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 6 | 3.87% |
| 2026-04 | 10 | 6.45% |
| 2026-03 | 16 | 10.32% |
| 2026-02 | 9 | 5.81% |
| 2026-01 | 30 | 19.35% |
| 2025-12 | 17 | 10.97% |
| 2025-11 | 7 | 4.52% |
| 2025-10 | 10 | 6.45% |
| 2025-09 | 14 | 9.03% |
| 2025-08 | 20 | 12.90% |
| 2025-07 | 10 | 6.45% |
| 2025-06 | 6 | 3.87% |
Active Stores by Launch Year
Currently, 863 active stores in IconScout are tracked in our database , with the most stores launched in 2026 (73 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
73 active stores
136 active stores
95 active stores
72 active stores
76 active stores
64 active stores
51 active stores
35 active stores
42 active stores
27 active stores
11 active stores
20 active stores
21 active stores
19 active stores
22 active stores
Distribution by Launch Year
8.5% of tracked active stores
15.8% of tracked active stores
11.0% of tracked active stores
8.3% of tracked active stores
8.8% of tracked active stores
7.4% of tracked active stores
5.9% of tracked active stores
4.1% of tracked active stores
4.9% of tracked active stores
3.1% of tracked active stores
1.3% of tracked active stores
2.3% of tracked active stores
2.4% of tracked active stores
2.2% of tracked active stores
2.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 73 | 8.46% |
| 2025 | 136 | 15.76% |
| 2024 | 95 | 11.01% |
| 2023 | 72 | 8.34% |
| 2022 | 76 | 8.81% |
| 2021 | 64 | 7.42% |
| 2020 | 51 | 5.91% |
| 2019 | 35 | 4.06% |
| 2018 | 42 | 4.87% |
| 2017 | 27 | 3.13% |
| 2016 | 11 | 1.27% |
| 2015 | 20 | 2.32% |
| 2014 | 21 | 2.43% |
| 2013 | 19 | 2.20% |
| 2012 | 22 | 2.55% |
Geographic Distribution
South Korea stores with 19.2% (167 active verified stores) , followed by United States (13.9%) and Turkey (9.7%) .
Base: 870 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
167 active verified stores
121 active verified stores
84 active verified stores
72 active verified stores
42 active verified stores
31 active verified stores
24 active verified stores
23 active verified stores
22 active verified stores
21 active verified stores
Visual Distribution
167 active verified stores
121 active verified stores
84 active verified stores
72 active verified stores
42 active verified stores
31 active verified stores
24 active verified stores
23 active verified stores
22 active verified stores
21 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| South Korea | 167 | 19.20% |
| United States | 121 | 13.91% |
| Turkey | 84 | 9.66% |
| India | 72 | 8.28% |
| United Kingdom | 42 | 4.83% |
| France | 31 | 3.56% |
| Russia | 24 | 2.76% |
| Bosnia and Herzegovina | 23 | 2.64% |
| Czechia | 22 | 2.53% |
| Spain | 21 | 2.41% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Shopify - Clothing & Accessories
Shopify - Electronics & Technology
BigCommerce - Jewelry & Watches
Shopify - Tools & Hardware
Salesforce Commerce Cloud
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom
Custom - Clothing & Accessories
Custom - Food & Beverages
Cafe24 - Clothing & Accessories
Cafe24 - Electronics & Technology
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 585 | 48.71% |
| Phones | 488 | 40.63% |
| Ecommerce platform | 1.2k | 99.33% |
| Couriers | 122 | 10.16% |
| Payment Providers | 199 | 16.57% |
| Categories | 818 | 68.11% |
| Social Media | 837 | 69.69% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the IconScout e-commerce landscape:
Analyze 870 verified e-commerce stores on IconScout - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across IconScout e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the IconScout e-commerce intelligence?
-
We track 870 verified IconScout e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 30.8% of displayed detection occurrences (578 occurrences) , followed by Facebook (24.3%) and YouTube (15.6%) .
Base: 1,876 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
578 occurrences
456 occurrences
293 occurrences
164 occurrences
116 occurrences
78 occurrences
64 occurrences
64 occurrences
62 occurrences
1 occurrences
Visual Distribution
578 occurrences
456 occurrences
293 occurrences
164 occurrences
116 occurrences
78 occurrences
64 occurrences
64 occurrences
62 occurrences
1 occurrences