HubSpot Technology Adoption in E-commerce
Discover 639 verified e-commerce stores using HubSpot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.8k domains. 639 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
639 verified active stores out of 2.8k detected · 22.6% verification rate
E-commerce Platforms Distribution
Custom stores with 46.0% of stores with physical delivery (294 stores) , followed by WooCommerce (44.6%) and Shopify (4.7%) .
Base: 639 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
294 stores
285 stores
30 stores
6 stores
4 stores
3 stores
3 stores
3 stores
2 stores
2 stores
Visual Distribution
294 stores
285 stores
30 stores
6 stores
4 stores
3 stores
3 stores
3 stores
2 stores
2 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 294 | 46.01% |
| WooCommerce | 285 | 44.60% |
| Shopify | 30 | 4.69% |
| BigCommerce | 6 | 0.94% |
| Magento | 4 | 0.63% |
| Commerce7 | 3 | 0.47% |
| Volusion | 3 | 0.47% |
| PrestaShop | 3 | 0.47% |
| Squarespace Commerce | 2 | 0.31% |
| nopCommerce | 2 | 0.31% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 10.4% share of detected HubSpot e-commerce signals (294) , with WooCommerce at 71.1% and Shopify at 2.0% (June 2026) .
Base: 2,828 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
294 websites
2,010 websites
57 websites
66 websites
52 websites
3 websites
3 websites
9 websites
50 websites
5 websites
Visual Distribution
294 websites
2,010 websites
57 websites
66 websites
52 websites
3 websites
3 websites
9 websites
50 websites
5 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 294 | 10.40% |
| WooCommerce | 2010 | 71.07% |
| Shopify | 57 | 2.02% |
| BigCommerce | 66 | 2.33% |
| Magento | 52 | 1.84% |
| Commerce7 | 3 | 0.11% |
| Volusion | 3 | 0.11% |
| PrestaShop | 9 | 0.32% |
| Squarespace Commerce | 50 | 1.77% |
| nopCommerce | 5 | 0.18% |
Categories Distribution
Home & Garden stores with 25.2% of all stores (161 stores) , followed by Health & Beauty (10.3%) and Business & Industrial (8.9%) .
Base: 639 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
161 stores
66 stores
57 stores
46 stores
44 stores
39 stores
34 stores
25 stores
20 stores
17 stores
Visual Distribution
161 stores
66 stores
57 stores
46 stores
44 stores
39 stores
34 stores
25 stores
20 stores
17 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 161 | 25.20% |
| Health & Beauty | 66 | 10.33% |
| Business & Industrial | 57 | 8.92% |
| Food & Beverages | 46 | 7.20% |
| Tools & Hardware | 44 | 6.89% |
| Clothing & Accessories | 39 | 6.10% |
| Sporting Goods & Outdoor Gear | 34 | 5.32% |
| Electronics & Technology | 25 | 3.91% |
| Vehicles & Parts | 20 | 3.13% |
| Arts & Entertainment | 17 | 2.66% |
Payment Providers Distribution
PayPal accounts for 26.0% of displayed detection occurrences (46 occurrences) , followed by Stripe Connect (18.1%) and MasterCard (13.6%) .
Base: 177 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
46 occurrences
32 occurrences
24 occurrences
21 occurrences
12 occurrences
11 occurrences
10 occurrences
9 occurrences
6 occurrences
6 occurrences
Visual Distribution
46 occurrences
32 occurrences
24 occurrences
21 occurrences
12 occurrences
11 occurrences
10 occurrences
9 occurrences
6 occurrences
6 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 46 | 25.99% |
| Stripe Connect | 32 | 18.08% |
| MasterCard | 24 | 13.56% |
| American Express | 21 | 11.86% |
| VISA | 12 | 6.78% |
| Bolt | 11 | 6.21% |
| Klarna | 10 | 5.65% |
| Apple Pay | 9 | 5.08% |
| Google Pay | 6 | 3.39% |
| Amazon Pay | 6 | 3.39% |
Shipping Carriers Distribution
UPS accounts for 33.9% of displayed detection occurrences (62 occurrences) , followed by FedEx (19.1%) and USPS (16.9%) .
Base: 183 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
62 occurrences
35 occurrences
31 occurrences
24 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
4 occurrences
Visual Distribution
62 occurrences
35 occurrences
31 occurrences
24 occurrences
8 occurrences
6 occurrences
5 occurrences
4 occurrences
4 occurrences
4 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 62 | 33.88% |
| FedEx | 35 | 19.13% |
| USPS | 31 | 16.94% |
| DHL | 24 | 13.11% |
| Royal Mail | 8 | 4.37% |
| Australia Post | 6 | 3.28% |
| Canada Post | 5 | 2.73% |
| DPD | 4 | 2.19% |
| Purolator | 4 | 2.19% |
| Speedy | 4 | 2.19% |
Store Launch Timeline
Over the past 12 months, 43 new stores were launched in HubSpot , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
7 stores launched
2 stores launched
3 stores launched
3 stores launched
2 stores launched
3 stores launched
2 stores launched
4 stores launched
8 stores launched
5 stores launched
3 stores launched
Monthly Trend
2.3% of last 12 months
16.3% of last 12 months
4.7% of last 12 months
7.0% of last 12 months
7.0% of last 12 months
4.7% of last 12 months
7.0% of last 12 months
4.7% of last 12 months
9.3% of last 12 months
18.6% of last 12 months
11.6% of last 12 months
7.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.33% |
| 2026-04 | 7 | 16.28% |
| 2026-03 | 2 | 4.65% |
| 2026-02 | 3 | 6.98% |
| 2026-01 | 3 | 6.98% |
| 2025-12 | 2 | 4.65% |
| 2025-11 | 3 | 6.98% |
| 2025-10 | 2 | 4.65% |
| 2025-09 | 4 | 9.30% |
| 2025-08 | 8 | 18.60% |
| 2025-07 | 5 | 11.63% |
| 2025-06 | 3 | 6.98% |
Active Stores by Launch Year
Currently, 632 active stores in HubSpot are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
50 active stores
45 active stores
43 active stores
35 active stores
36 active stores
30 active stores
29 active stores
36 active stores
33 active stores
18 active stores
21 active stores
34 active stores
26 active stores
17 active stores
Distribution by Launch Year
2.5% of tracked active stores
7.9% of tracked active stores
7.1% of tracked active stores
6.8% of tracked active stores
5.5% of tracked active stores
5.7% of tracked active stores
4.7% of tracked active stores
4.6% of tracked active stores
5.7% of tracked active stores
5.2% of tracked active stores
2.8% of tracked active stores
3.3% of tracked active stores
5.4% of tracked active stores
4.1% of tracked active stores
2.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 2.53% |
| 2025 | 50 | 7.91% |
| 2024 | 45 | 7.12% |
| 2023 | 43 | 6.80% |
| 2022 | 35 | 5.54% |
| 2021 | 36 | 5.70% |
| 2020 | 30 | 4.75% |
| 2019 | 29 | 4.59% |
| 2018 | 36 | 5.70% |
| 2017 | 33 | 5.22% |
| 2016 | 18 | 2.85% |
| 2015 | 21 | 3.32% |
| 2014 | 34 | 5.38% |
| 2013 | 26 | 4.11% |
| 2012 | 17 | 2.69% |
Geographic Distribution
United States stores with 31.1% (199 active verified stores) , followed by Norway (17.5%) and United Kingdom (7.5%) .
Base: 639 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
199 active verified stores
112 active verified stores
48 active verified stores
32 active verified stores
24 active verified stores
21 active verified stores
18 active verified stores
14 active verified stores
10 active verified stores
10 active verified stores
Visual Distribution
199 active verified stores
112 active verified stores
48 active verified stores
32 active verified stores
24 active verified stores
21 active verified stores
18 active verified stores
14 active verified stores
10 active verified stores
10 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 199 | 31.14% |
| Norway | 112 | 17.53% |
| United Kingdom | 48 | 7.51% |
| Australia | 32 | 5.01% |
| Canada | 24 | 3.76% |
| Netherlands | 21 | 3.29% |
| Germany | 18 | 2.82% |
| France | 14 | 2.19% |
| Finland | 10 | 1.56% |
| Italy | 10 | 1.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Miva
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Office Supplies
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.8k | 100.00% |
| Emails | 1.3k | 46.78% |
| Phones | 990 | 35.01% |
| Ecommerce platform | 2.6k | 93.49% |
| Couriers | 351 | 12.41% |
| Payment Providers | 484 | 17.11% |
| Categories | 664 | 23.48% |
| Social Media | 2.3k | 79.67% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HubSpot e-commerce landscape:
Analyze 639 verified e-commerce stores on HubSpot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HubSpot e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HubSpot e-commerce intelligence?
-
We track 639 verified HubSpot e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 25.0% of displayed detection occurrences (468 occurrences) , followed by Instagram (23.2%) and YouTube (17.1%) .
Base: 1,872 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
468 occurrences
434 occurrences
320 occurrences
313 occurrences
126 occurrences
73 occurrences
72 occurrences
53 occurrences
7 occurrences
6 occurrences
Visual Distribution
468 occurrences
434 occurrences
320 occurrences
313 occurrences
126 occurrences
73 occurrences
72 occurrences
53 occurrences
7 occurrences
6 occurrences