HubSpot Technology Adoption in E-commerce
Discover 663.0 verified e-commerce stores using HubSpot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.2k domains. 663.0 verified as active stores with physical delivery.
This is a public preview. Use the catalog, exports, or API for full account lists and CRM-ready fields.
· · Next full refresh: June 2026
663.0 verified active stores out of 3.2k detected · 20.8% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 44.2% of stores with physical delivery (291 stores) , followed by Custom (28.8%) and AspDotNetStorefront (18.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
291 stores
190 stores
120 stores
33 stores
6 stores
4 stores
3 stores
3 stores
3 stores
1 stores
Visual Distribution
291 stores
190 stores
120 stores
33 stores
6 stores
4 stores
3 stores
3 stores
3 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 291 | 44.16% |
| Custom | 190 | 28.83% |
| AspDotNetStorefront | 120 | 18.21% |
| Shopify | 33 | 5.01% |
| BigCommerce | 6 | 0.91% |
| Magento | 4 | 0.61% |
| Volusion | 3 | 0.46% |
| Commerce7 | 3 | 0.46% |
| PrestaShop | 3 | 0.46% |
| Squarespace Commerce | 1 | 0.15% |
Show broader dataset (all e-commerce signals)
All Stores Distribution
WooCommerce holds 77.7% share of all HubSpot e-commerce stores (2,071) , with Custom at 7.1% and AspDotNetStorefront at 5.7% (May 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,071 stores
190 stores
152 stores
60 stores
67 stores
52 stores
3 stores
3 stores
9 stores
50 stores
Visual Distribution
2,071 stores
190 stores
152 stores
60 stores
67 stores
52 stores
3 stores
3 stores
9 stores
50 stores
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2071 | 77.65% |
| Custom | 190 | 7.12% |
| AspDotNetStorefront | 152 | 5.70% |
| Shopify | 60 | 2.25% |
| BigCommerce | 67 | 2.51% |
| Magento | 52 | 1.95% |
| Volusion | 3 | 0.11% |
| Commerce7 | 3 | 0.11% |
| PrestaShop | 9 | 0.34% |
| Squarespace Commerce | 50 | 1.87% |
Categories Distribution
Home & Garden stores with 28.8% of all stores (168 stores) , followed by Health & Beauty (12.3%) and Business & Industrial (9.6%) .
Base: 584 AI-verified stores with physical delivery and detected product categories (88.1% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
168 stores
72 stores
56 stores
54 stores
47 stores
41 stores
33 stores
26 stores
18 stores
18 stores
Visual Distribution
168 stores
72 stores
56 stores
54 stores
47 stores
41 stores
33 stores
26 stores
18 stores
18 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 168 | 28.77% |
| Health & Beauty | 72 | 12.33% |
| Business & Industrial | 56 | 9.59% |
| Food & Beverages | 54 | 9.25% |
| Tools & Hardware | 47 | 8.05% |
| Clothing & Accessories | 41 | 7.02% |
| Sporting Goods & Outdoor Gear | 33 | 5.65% |
| Electronics & Technology | 26 | 4.45% |
| Vehicles & Parts | 18 | 3.08% |
| Arts & Entertainment | 18 | 3.08% |
Payment Providers Distribution
PayPal stores with 23.7% among AI-verified physical stores (49 stores) , followed by Stripe Connect (15.5%) and American Express (14.0%) .
Base: 518 AI-verified physical stores with detectable payment providers (16.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
49 stores
32 stores
29 stores
29 stores
11 stores
11 stores
10 stores
8 stores
6 stores
5 stores
Visual Distribution
49 stores
32 stores
29 stores
29 stores
11 stores
11 stores
10 stores
8 stores
6 stores
5 stores
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 49 | 23.67% |
| Stripe Connect | 32 | 15.46% |
| American Express | 29 | 14.01% |
| MasterCard | 29 | 14.01% |
| Bolt | 11 | 5.31% |
| VISA | 11 | 5.31% |
| Klarna | 10 | 4.83% |
| Apple Pay | 8 | 3.86% |
| Google Pay | 6 | 2.90% |
| Amazon Pay | 5 | 2.42% |
Shipping Carriers Distribution
UPS stores with 32.5% among AI-verified physical stores (66 stores) , followed by FedEx (18.7%) and USPS (15.8%) .
Base: 358 AI-verified physical stores with detectable shipping carriers (11.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
66 stores
38 stores
32 stores
24 stores
7 stores
6 stores
5 stores
4 stores
4 stores
3 stores
Visual Distribution
66 stores
38 stores
32 stores
24 stores
7 stores
6 stores
5 stores
4 stores
4 stores
3 stores
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 66 | 32.51% |
| FedEx | 38 | 18.72% |
| USPS | 32 | 15.76% |
| DHL | 24 | 11.82% |
| Australia Post | 7 | 3.45% |
| Royal Mail | 6 | 2.96% |
| Speedy | 5 | 2.46% |
| Purolator | 4 | 1.97% |
| Canada Post | 4 | 1.97% |
| TNT | 3 | 1.48% |
Store Launch Timeline
Over the past 12 months, 53 new stores were launched in HubSpot , with the highest activity in 2026-04 (6 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
6 stores launched
2 stores launched
5 stores launched
3 stores launched
3 stores launched
3 stores launched
3 stores launched
4 stores launched
9 stores launched
5 stores launched
8 stores launched
2 stores launched
Monthly Trend
11.3% of last 12 months
3.8% of last 12 months
9.4% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
5.7% of last 12 months
7.5% of last 12 months
17.0% of last 12 months
9.4% of last 12 months
15.1% of last 12 months
3.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-04 | 6 | 11.32% |
| 2026-03 | 2 | 3.77% |
| 2026-02 | 5 | 9.43% |
| 2026-01 | 3 | 5.66% |
| 2025-12 | 3 | 5.66% |
| 2025-11 | 3 | 5.66% |
| 2025-10 | 3 | 5.66% |
| 2025-09 | 4 | 7.55% |
| 2025-08 | 9 | 16.98% |
| 2025-07 | 5 | 9.43% |
| 2025-06 | 8 | 15.09% |
| 2025-05 | 2 | 3.77% |
Active Stores by Launch Year
Currently, 656 active stores in HubSpot are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
54 active stores
47 active stores
43 active stores
37 active stores
40 active stores
35 active stores
29 active stores
39 active stores
32 active stores
16 active stores
23 active stores
38 active stores
25 active stores
16 active stores
Distribution by Launch Year
2.4% of tracked active stores
8.2% of tracked active stores
7.2% of tracked active stores
6.6% of tracked active stores
5.6% of tracked active stores
6.1% of tracked active stores
5.3% of tracked active stores
4.4% of tracked active stores
5.9% of tracked active stores
4.9% of tracked active stores
2.4% of tracked active stores
3.5% of tracked active stores
5.8% of tracked active stores
3.8% of tracked active stores
2.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 2.44% |
| 2025 | 54 | 8.23% |
| 2024 | 47 | 7.16% |
| 2023 | 43 | 6.55% |
| 2022 | 37 | 5.64% |
| 2021 | 40 | 6.10% |
| 2020 | 35 | 5.34% |
| 2019 | 29 | 4.42% |
| 2018 | 39 | 5.95% |
| 2017 | 32 | 4.88% |
| 2016 | 16 | 2.44% |
| 2015 | 23 | 3.51% |
| 2014 | 38 | 5.79% |
| 2013 | 25 | 3.81% |
| 2012 | 16 | 2.44% |
Geographic Distribution
United States stores with 34.6% (194 AI-verified stores) , followed by Norway (21.3%) and United Kingdom (9.3%) .
Base: 560 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
194 AI-verified stores
119 AI-verified stores
52 AI-verified stores
28 AI-verified stores
25 AI-verified stores
24 AI-verified stores
18 AI-verified stores
15 AI-verified stores
11 AI-verified stores
10 AI-verified stores
Visual Distribution
194 AI-verified stores
119 AI-verified stores
52 AI-verified stores
28 AI-verified stores
25 AI-verified stores
24 AI-verified stores
18 AI-verified stores
15 AI-verified stores
11 AI-verified stores
10 AI-verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 194 | 34.64% |
| Norway | 119 | 21.25% |
| United Kingdom | 52 | 9.29% |
| Australia | 28 | 5.00% |
| Canada | 25 | 4.46% |
| Netherlands | 24 | 4.29% |
| Germany | 18 | 3.21% |
| France | 15 | 2.68% |
| Italy | 11 | 1.96% |
| Spain | 10 | 1.79% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Business & Industrial
Custom
Custom
Custom
Miva
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
WooCommerce - Home & Garden
Shopify - Pets & Pet Supplies
Custom - Food & Beverages
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.2k | 100.00% |
| Emails | 1.5k | 47.28% |
| Phones | 1.1k | 33.84% |
| Ecommerce platform | 3.0k | 94.15% |
| Couriers | 358.0 | 11.21% |
| Payment Providers | 518.0 | 16.22% |
| Categories | 720.0 | 22.54% |
| Social Media | 2.5k | 77.33% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HubSpot e-commerce landscape:
Analyze 663.0 verified e-commerce stores on HubSpot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HubSpot e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HubSpot e-commerce intelligence?
-
We track 663.0 verified HubSpot e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook stores with 25.2% among stores with at least one detectable social profile (484 stores) , followed by Instagram (23.5%) and YouTube (17.3%) .
Base: 2,470 stores with any detectable social profile (77.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
484 stores
452 stores
333 stores
322 stores
129 stores
72 stores
65 stores
51 stores
10 stores
4 stores
Visual Distribution
484 stores
452 stores
333 stores
322 stores
129 stores
72 stores
65 stores
51 stores
10 stores
4 stores