HubSpot Technology Adoption in E-commerce
Discover 712.0 verified e-commerce stores using HubSpot. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 3.8k domains. 712.0 verified as active stores with physical delivery.
· · Next full refresh: May 2026
712.0 verified active stores out of 3.8k detected · 18.8% verification rate
E-commerce Platforms Distribution
WooCommerce leads with 42.7% of stores with physical delivery (302 stores) , followed by Custom (28.7%) and AspDotNetStorefront (20.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
302 stores
203 stores
143 stores
33 stores
6 stores
5 stores
3 stores
3 stores
3 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 302 | 42.72% |
| Custom | 203 | 28.71% |
| AspDotNetStorefront | 143 | 20.23% |
| Shopify | 33 | 4.67% |
| BigCommerce | 6 | 0.85% |
| Magento | 5 | 0.71% |
| Volusion | 3 | 0.42% |
| Commerce7 | 3 | 0.42% |
| PrestaShop | 3 | 0.42% |
| Estore Shopserve, GodoMall | 1 | 0.14% |
| HCL Commerce | 1 | 0.14% |
| SiteGiant | 1 | 0.14% |
| Shoplazza | 1 | 0.14% |
| Shopify, WooCommerce | 1 | 0.14% |
| nopCommerce | 1 | 0.14% |
All Stores Distribution
WooCommerce holds 78.2% share of all HubSpot e-commerce stores (2,243) , with Custom at 7.1% and AspDotNetStorefront at 6.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
2,243 stores
203 stores
195 stores
67 stores
67 stores
60 stores
3 stores
3 stores
13 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| WooCommerce | 2243 | 78.24% |
| Custom | 203 | 7.08% |
| AspDotNetStorefront | 195 | 6.80% |
| Shopify | 67 | 2.34% |
| BigCommerce | 67 | 2.34% |
| Magento | 60 | 2.09% |
| Volusion | 3 | 0.10% |
| Commerce7 | 3 | 0.10% |
| PrestaShop | 13 | 0.45% |
| Estore Shopserve, GodoMall | 1 | 0.03% |
| HCL Commerce | 2 | 0.07% |
| SiteGiant | 1 | 0.03% |
| Shoplazza | 3 | 0.10% |
| Shopify, WooCommerce | 2 | 0.07% |
| nopCommerce | 4 | 0.14% |
Categories Distribution
Home & Garden leads with 30.4% of all stores (192 stores) , followed by Health & Beauty (12.5%) and Business & Industrial (9.2%) .
Base: 632 AI-verified stores with physical delivery and detected product categories (88.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
192 stores
79 stores
58 stores
53 stores
52 stores
42 stores
41 stores
28 stores
17 stores
16 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 192 | 30.38% |
| Health & Beauty | 79 | 12.50% |
| Business & Industrial | 58 | 9.18% |
| Tools & Hardware | 53 | 8.39% |
| Food & Beverages | 52 | 8.23% |
| Clothing & Accessories | 42 | 6.65% |
| Sporting Goods & Outdoor Gear | 41 | 6.49% |
| Electronics & Technology | 28 | 4.43% |
| Arts & Entertainment | 17 | 2.69% |
| Toys & Games | 16 | 2.53% |
| Vehicles & Parts | 15 | 2.37% |
| Furniture & Home Decor | 15 | 2.37% |
| Gifts & Special Occasions | 13 | 2.06% |
| Jewelry & Watches | 6 | 0.95% |
| Pets & Pet Supplies | 5 | 0.79% |
Payment Providers Distribution
PayPal leads with 24.5% among AI-verified physical stores (52 stores) , followed by American Express (15.1%) and MasterCard (15.1%) .
Base: 537 AI-verified physical stores with detectable payment providers (14.2% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
52 stores
32 stores
32 stores
30 stores
12 stores
11 stores
9 stores
8 stores
5 stores
5 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 52 | 24.53% |
| American Express | 32 | 15.09% |
| MasterCard | 32 | 15.09% |
| Stripe Connect | 30 | 14.15% |
| VISA | 12 | 5.66% |
| Bolt | 11 | 5.19% |
| Klarna | 9 | 4.25% |
| Apple Pay | 8 | 3.77% |
| Google Pay | 5 | 2.36% |
| Amazon Pay | 5 | 2.36% |
| Bancontact | 5 | 2.36% |
| iDEAL | 4 | 1.89% |
| Mollie | 3 | 1.42% |
| Giropay | 2 | 0.94% |
| SEPA | 2 | 0.94% |
Shipping Carriers Distribution
UPS leads with 32.4% among AI-verified physical stores (68 stores) , followed by FedEx (18.6%) and USPS (16.2%) .
Base: 372 AI-verified physical stores with detectable shipping carriers (9.8% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
68 stores
39 stores
34 stores
25 stores
9 stores
6 stores
5 stores
4 stores
4 stores
4 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 68 | 32.38% |
| FedEx | 39 | 18.57% |
| USPS | 34 | 16.19% |
| DHL | 25 | 11.90% |
| Australia Post | 9 | 4.29% |
| Royal Mail | 6 | 2.86% |
| Speedy | 5 | 2.38% |
| DPD | 4 | 1.90% |
| Canada Post | 4 | 1.90% |
| Purolator | 4 | 1.90% |
| TNT | 3 | 1.43% |
| Hermes | 3 | 1.43% |
| GLS | 2 | 0.95% |
| PostNord | 2 | 0.95% |
| PostNL | 2 | 0.95% |
Store Launch Timeline
Over the past 12 months, 58 new stores were launched in HubSpot , with the highest activity in 2026-03 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
7 stores launched
3 stores launched
3 stores launched
6 stores launched
3 stores launched
4 stores launched
11 stores launched
4 stores launched
9 stores launched
5 stores launched
1 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 2 | 3.45% |
| 2026-02 | 7 | 12.07% |
| 2026-01 | 3 | 5.17% |
| 2025-12 | 3 | 5.17% |
| 2025-11 | 6 | 10.34% |
| 2025-10 | 3 | 5.17% |
| 2025-09 | 4 | 6.90% |
| 2025-08 | 11 | 18.97% |
| 2025-07 | 4 | 6.90% |
| 2025-06 | 9 | 15.52% |
| 2025-05 | 5 | 8.62% |
| 2025-04 | 1 | 1.72% |
Active Stores by Launch Year
Currently, 705 active stores in HubSpot are tracked in our database , with the most stores launched in 2026 (12 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
12 active stores
63 active stores
52 active stores
47 active stores
46 active stores
39 active stores
49 active stores
29 active stores
42 active stores
33 active stores
19 active stores
24 active stores
37 active stores
25 active stores
20 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 12 | 1.70% |
| 2025 | 63 | 8.94% |
| 2024 | 52 | 7.38% |
| 2023 | 47 | 6.67% |
| 2022 | 46 | 6.52% |
| 2021 | 39 | 5.53% |
| 2020 | 49 | 6.95% |
| 2019 | 29 | 4.11% |
| 2018 | 42 | 5.96% |
| 2017 | 33 | 4.68% |
| 2016 | 19 | 2.70% |
| 2015 | 24 | 3.40% |
| 2014 | 37 | 5.25% |
| 2013 | 25 | 3.55% |
| 2012 | 20 | 2.84% |
| 2011 | 17 | 2.41% |
| 2010 | 12 | 1.70% |
| 2009 | 11 | 1.56% |
| 2008 | 14 | 1.99% |
| 2007 | 6 | 0.85% |
| 2006 | 10 | 1.42% |
| 2005 | 4 | 0.57% |
| 2004 | 13 | 1.84% |
| 2003 | 12 | 1.70% |
| 2002 | 9 | 1.28% |
| 2001 | 13 | 1.84% |
| 2000 | 11 | 1.56% |
| 1999 | 11 | 1.56% |
| 1998 | 11 | 1.56% |
| 1997 | 6 | 0.85% |
| 1996 | 6 | 0.85% |
| 1995 | 2 | 0.28% |
Geographic Distribution
United States leads with 34.6% (207 AI-verified stores) , followed by Norway (23.9%) and United Kingdom (8.7%) .
Base: 599 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
207 AI-verified stores
143 AI-verified stores
52 AI-verified stores
29 AI-verified stores
27 AI-verified stores
23 AI-verified stores
20 AI-verified stores
14 AI-verified stores
11 AI-verified stores
10 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 207 | 34.56% |
| Norway | 143 | 23.87% |
| United Kingdom | 52 | 8.68% |
| Canada | 29 | 4.84% |
| Australia | 27 | 4.51% |
| Netherlands | 23 | 3.84% |
| Germany | 20 | 3.34% |
| France | 14 | 2.34% |
| Spain | 11 | 1.84% |
| Belgium | 10 | 1.67% |
| Italy | 10 | 1.67% |
| Finland | 9 | 1.50% |
| South Africa | 8 | 1.34% |
| New Zealand | 7 | 1.17% |
| Switzerland | 7 | 1.17% |
| Japan | 5 | 0.83% |
| Sweden | 5 | 0.83% |
| Ireland | 4 | 0.67% |
| Denmark | 4 | 0.67% |
| Colombia | 4 | 0.67% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Magento
Custom - Business & Industrial
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Food & Beverages
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 3.8k | 100.00% |
| Emails | 1.6k | 42.17% |
| Phones | 848.0 | 22.36% |
| Ecommerce platform | 3.6k | 95.02% |
| Couriers | 372.0 | 9.81% |
| Payment Providers | 537.0 | 14.16% |
| Categories | 804.0 | 21.20% |
| Social Media | 2.6k | 67.99% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HubSpot e-commerce landscape:
Analyze 712.0 verified e-commerce stores on HubSpot - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HubSpot e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HubSpot e-commerce intelligence?
-
We track 712.0 verified HubSpot e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 25.2% among stores with at least one detectable social profile (524 stores) , followed by Instagram (23.3%) and YouTube (17.2%) .
Base: 2,578 stores with any detectable social profile (68.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
524 stores
485 stores
357 stores
351 stores
142 stores
76 stores
72 stores
54 stores
13 stores
4 stores
Visual Distribution