Hostinger Technology Adoption in E-commerce
Discover 491.3k verified e-commerce stores using Hostinger. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 946k domains. 491.3k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
491.3k verified active stores out of 946k detected · 51.9% verification rate
E-commerce Platforms Distribution
WooCommerce stores with 86.7% of stores with physical delivery (426,047 stores) , followed by Custom (10.8%) and PrestaShop (1.1%) .
Base: 491,301 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
426,047 stores
52,915 stores
5,270 stores
2,524 stores
1,277 stores
1,048 stores
365 stores
233 stores
124 stores
120 stores
Visual Distribution
426,047 stores
52,915 stores
5,270 stores
2,524 stores
1,277 stores
1,048 stores
365 stores
233 stores
124 stores
120 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| WooCommerce | 426047 | 86.72% |
| Custom | 52915 | 10.77% |
| PrestaShop | 5270 | 1.07% |
| OpenCart | 2524 | 0.51% |
| Active IT Zone Core | 1277 | 0.26% |
| Botble CMS | 1048 | 0.21% |
| Shopify | 365 | 0.07% |
| Magento | 233 | 0.05% |
| VirtueMart | 124 | 0.03% |
| Smoolis, OpenCart | 120 | 0.02% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
WooCommerce holds 92.2% share of detected Hostinger e-commerce signals (871,813) , with Custom at 5.6% and PrestaShop at 0.6% (June 2026) .
Base: 945,961 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
871,813 websites
52,915 websites
5,623 websites
3,103 websites
1,597 websites
2,552 websites
685 websites
533 websites
222 websites
153 websites
Visual Distribution
871,813 websites
52,915 websites
5,623 websites
3,103 websites
1,597 websites
2,552 websites
685 websites
533 websites
222 websites
153 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| WooCommerce | 871813 | 92.16% |
| Custom | 52915 | 5.59% |
| PrestaShop | 5623 | 0.59% |
| OpenCart | 3103 | 0.33% |
| Active IT Zone Core | 1597 | 0.17% |
| Botble CMS | 2552 | 0.27% |
| Shopify | 685 | 0.07% |
| Magento | 533 | 0.06% |
| VirtueMart | 222 | 0.02% |
| Smoolis, OpenCart | 153 | 0.02% |
Categories Distribution
Health & Beauty stores with 18.4% of all stores (90,464 stores) , followed by Clothing & Accessories (17.6%) and Food & Beverages (10.4%) .
Base: 491,301 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
90,464 stores
86,279 stores
51,213 stores
29,705 stores
24,372 stores
22,774 stores
19,311 stores
17,497 stores
15,243 stores
15,125 stores
Visual Distribution
90,464 stores
86,279 stores
51,213 stores
29,705 stores
24,372 stores
22,774 stores
19,311 stores
17,497 stores
15,243 stores
15,125 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 90464 | 18.41% |
| Clothing & Accessories | 86279 | 17.56% |
| Food & Beverages | 51213 | 10.42% |
| Electronics & Technology | 29705 | 6.05% |
| Home & Garden | 24372 | 4.96% |
| Sporting Goods & Outdoor Gear | 22774 | 4.64% |
| Jewelry & Watches | 19311 | 3.93% |
| Gifts & Special Occasions | 17497 | 3.56% |
| Business & Industrial | 15243 | 3.10% |
| Toys & Games | 15125 | 3.08% |
Payment Providers Distribution
PayPal accounts for 30.0% of displayed detection occurrences (36,965 occurrences) , followed by Stripe Connect (17.6%) and MasterCard (14.2%) .
Base: 123,169 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
36,965 occurrences
21,712 occurrences
17,461 occurrences
14,223 occurrences
7,979 occurrences
7,534 occurrences
4,619 occurrences
4,454 occurrences
4,289 occurrences
3,933 occurrences
Visual Distribution
36,965 occurrences
21,712 occurrences
17,461 occurrences
14,223 occurrences
7,979 occurrences
7,534 occurrences
4,619 occurrences
4,454 occurrences
4,289 occurrences
3,933 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 36965 | 30.01% |
| Stripe Connect | 21712 | 17.63% |
| MasterCard | 17461 | 14.18% |
| American Express | 14223 | 11.55% |
| Apple Pay | 7979 | 6.48% |
| Google Pay | 7534 | 6.12% |
| Razorpay | 4619 | 3.75% |
| Mercado Pago | 4454 | 3.62% |
| VISA | 4289 | 3.48% |
| Bolt | 3933 | 3.19% |
Shipping Carriers Distribution
UPS accounts for 25.2% of displayed detection occurrences (19,632 occurrences) , followed by DHL (20.8%) and FedEx (15.7%) .
Base: 77,789 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
19,632 occurrences
16,150 occurrences
12,244 occurrences
9,274 occurrences
4,370 occurrences
4,093 occurrences
3,490 occurrences
3,021 occurrences
2,906 occurrences
2,609 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 19632 | 25.24% |
| DHL | 16150 | 20.76% |
| FedEx | 12244 | 15.74% |
| USPS | 9274 | 11.92% |
| Correios | 4370 | 5.62% |
| DPD | 4093 | 5.26% |
| Estes | 3490 | 4.49% |
| Delhivery | 3021 | 3.88% |
| TNT | 2906 | 3.74% |
| Speedy | 2609 | 3.35% |
Store Launch Timeline
Over the past 12 months, 194,773 new stores were launched in Hostinger , with the highest activity in 2026-05 (15,657 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
15,657 stores launched
17,713 stores launched
16,812 stores launched
15,112 stores launched
18,087 stores launched
17,009 stores launched
17,996 stores launched
17,744 stores launched
17,313 stores launched
17,070 stores launched
17,101 stores launched
7,159 stores launched
Monthly Trend
8.0% of last 12 months
9.1% of last 12 months
8.6% of last 12 months
7.8% of last 12 months
9.3% of last 12 months
8.7% of last 12 months
9.2% of last 12 months
9.1% of last 12 months
8.9% of last 12 months
8.8% of last 12 months
8.8% of last 12 months
3.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 15657 | 8.04% |
| 2026-04 | 17713 | 9.09% |
| 2026-03 | 16812 | 8.63% |
| 2026-02 | 15112 | 7.76% |
| 2026-01 | 18087 | 9.29% |
| 2025-12 | 17009 | 8.73% |
| 2025-11 | 17996 | 9.24% |
| 2025-10 | 17744 | 9.11% |
| 2025-09 | 17313 | 8.89% |
| 2025-08 | 17070 | 8.76% |
| 2025-07 | 17101 | 8.78% |
| 2025-06 | 7159 | 3.68% |
Active Stores by Launch Year
Currently, 491,161 active stores in Hostinger are tracked in our database , with the most stores launched in 2026 (84,428 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
84,428 active stores
158,933 active stores
66,950 active stores
37,308 active stores
24,144 active stores
22,782 active stores
19,710 active stores
12,760 active stores
13,033 active stores
8,725 active stores
4,793 active stores
4,058 active stores
5,042 active stores
6,450 active stores
3,498 active stores
Distribution by Launch Year
17.2% of tracked active stores
32.4% of tracked active stores
13.6% of tracked active stores
7.6% of tracked active stores
4.9% of tracked active stores
4.6% of tracked active stores
4.0% of tracked active stores
2.6% of tracked active stores
2.7% of tracked active stores
1.8% of tracked active stores
1.0% of tracked active stores
0.8% of tracked active stores
1.0% of tracked active stores
1.3% of tracked active stores
0.7% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 84428 | 17.19% |
| 2025 | 158933 | 32.36% |
| 2024 | 66950 | 13.63% |
| 2023 | 37308 | 7.60% |
| 2022 | 24144 | 4.92% |
| 2021 | 22782 | 4.64% |
| 2020 | 19710 | 4.01% |
| 2019 | 12760 | 2.60% |
| 2018 | 13033 | 2.65% |
| 2017 | 8725 | 1.78% |
| 2016 | 4793 | 0.98% |
| 2015 | 4058 | 0.83% |
| 2014 | 5042 | 1.03% |
| 2013 | 6450 | 1.31% |
| 2012 | 3498 | 0.71% |
Geographic Distribution
India stores with 17.2% (84,335 active verified stores) , followed by United States (14.6%) and Brazil (4.1%) .
Base: 491,301 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
84,335 active verified stores
71,942 active verified stores
19,911 active verified stores
18,127 active verified stores
17,180 active verified stores
14,604 active verified stores
12,397 active verified stores
8,894 active verified stores
8,257 active verified stores
7,940 active verified stores
Visual Distribution
84,335 active verified stores
71,942 active verified stores
19,911 active verified stores
18,127 active verified stores
17,180 active verified stores
14,604 active verified stores
12,397 active verified stores
8,894 active verified stores
8,257 active verified stores
7,940 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| India | 84335 | 17.17% |
| United States | 71942 | 14.64% |
| Brazil | 19911 | 4.05% |
| Pakistan | 18127 | 3.69% |
| United Kingdom | 17180 | 3.50% |
| France | 14604 | 2.97% |
| Spain | 12397 | 2.52% |
| China | 8894 | 1.81% |
| Colombia | 8257 | 1.68% |
| Indonesia | 7940 | 1.62% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
WooCommerce - Pets & Pet Supplies
WooCommerce
WooCommerce
WooCommerce - Toys & Games
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
WooCommerce - Health & Beauty
WooCommerce - Food & Beverages
WooCommerce - Clothing & Accessories
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 946k | 100.00% |
| Emails | 620k | 65.55% |
| Phones | 418.6k | 44.25% |
| Ecommerce platform | 942.8k | 99.66% |
| Couriers | 84.8k | 8.97% |
| Payment Providers | 132.3k | 13.98% |
| Categories | 466.8k | 49.35% |
| Social Media | 544.2k | 57.53% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Hostinger e-commerce landscape:
Analyze 491.3k verified e-commerce stores on Hostinger - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Hostinger e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Hostinger e-commerce intelligence?
-
We track 491.3k verified Hostinger e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.0% of displayed detection occurrences (213,380 occurrences) , followed by Facebook (27.8%) and YouTube (8.4%) .
Base: 762,703 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
213,380 occurrences
212,032 occurrences
64,422 occurrences
56,672 occurrences
49,610 occurrences
43,045 occurrences
43,041 occurrences
39,923 occurrences
39,252 occurrences
1,326 occurrences
Visual Distribution
213,380 occurrences
212,032 occurrences
64,422 occurrences
56,672 occurrences
49,610 occurrences
43,045 occurrences
43,041 occurrences
39,923 occurrences
39,252 occurrences
1,326 occurrences