HighLevel Technology Adoption in E-commerce
Discover 5.1k verified e-commerce stores using HighLevel. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 11.1k domains. 5.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
5.1k verified active stores out of 11.1k detected · 45.6% verification rate
E-commerce Platforms Distribution
Custom stores with 54.6% of stores with physical delivery (2,766 stores) , followed by Shopify (22.5%) and WooCommerce (16.4%) .
Base: 5,063 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
2,766 stores
1,137 stores
828 stores
54 stores
40 stores
34 stores
26 stores
18 stores
16 stores
15 stores
Visual Distribution
2,766 stores
1,137 stores
828 stores
54 stores
40 stores
34 stores
26 stores
18 stores
16 stores
15 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 2766 | 54.63% |
| Shopify | 1137 | 22.46% |
| WooCommerce | 828 | 16.35% |
| Wix eCommerce | 54 | 1.07% |
| BigCommerce | 40 | 0.79% |
| Shoprenter | 34 | 0.67% |
| Squarespace Commerce | 26 | 0.51% |
| Magento | 18 | 0.36% |
| Unas | 16 | 0.32% |
| Unas, UNAS | 15 | 0.30% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 24.9% share of detected HighLevel e-commerce signals (2,766) , with Shopify at 13.2% and WooCommerce at 39.9% (June 2026) .
Base: 11,098 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
2,766 websites
1,460 websites
4,426 websites
727 websites
45 websites
35 websites
1,102 websites
23 websites
17 websites
15 websites
Visual Distribution
2,766 websites
1,460 websites
4,426 websites
727 websites
45 websites
35 websites
1,102 websites
23 websites
17 websites
15 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 2766 | 24.92% |
| Shopify | 1460 | 13.16% |
| WooCommerce | 4426 | 39.88% |
| Wix eCommerce | 727 | 6.55% |
| BigCommerce | 45 | 0.41% |
| Shoprenter | 35 | 0.32% |
| Squarespace Commerce | 1102 | 9.93% |
| Magento | 23 | 0.21% |
| Unas | 17 | 0.15% |
| Unas, UNAS | 15 | 0.14% |
Categories Distribution
Health & Beauty stores with 23.0% of all stores (1,163 stores) , followed by Clothing & Accessories (14.0%) and Food & Beverages (10.1%) .
Base: 5,063 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,163 stores
711 stores
509 stores
433 stores
305 stores
201 stores
175 stores
171 stores
168 stores
167 stores
Visual Distribution
1,163 stores
711 stores
509 stores
433 stores
305 stores
201 stores
175 stores
171 stores
168 stores
167 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1163 | 22.97% |
| Clothing & Accessories | 711 | 14.04% |
| Food & Beverages | 509 | 10.05% |
| Sporting Goods & Outdoor Gear | 433 | 8.55% |
| Home & Garden | 305 | 6.02% |
| Gifts & Special Occasions | 201 | 3.97% |
| Jewelry & Watches | 175 | 3.46% |
| Furniture & Home Decor | 171 | 3.38% |
| Toys & Games | 168 | 3.32% |
| Business & Industrial | 167 | 3.30% |
Payment Providers Distribution
PayPal accounts for 25.1% of displayed detection occurrences (158 occurrences) , followed by Bolt (14.6%) and American Express (14.4%) .
Base: 630 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
158 occurrences
92 occurrences
91 occurrences
84 occurrences
82 occurrences
40 occurrences
27 occurrences
23 occurrences
20 occurrences
13 occurrences
Visual Distribution
158 occurrences
92 occurrences
91 occurrences
84 occurrences
82 occurrences
40 occurrences
27 occurrences
23 occurrences
20 occurrences
13 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 158 | 25.08% |
| Bolt | 92 | 14.60% |
| American Express | 91 | 14.44% |
| Stripe Connect | 84 | 13.33% |
| MasterCard | 82 | 13.02% |
| Klarna | 40 | 6.35% |
| VISA | 27 | 4.29% |
| Apple Pay | 23 | 3.65% |
| Google Pay | 20 | 3.17% |
| Affirm | 13 | 2.06% |
Shipping Carriers Distribution
UPS accounts for 28.4% of displayed detection occurrences (199 occurrences) , followed by USPS (22.0%) and FedEx (20.6%) .
Base: 700 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
199 occurrences
154 occurrences
144 occurrences
53 occurrences
42 occurrences
33 occurrences
24 occurrences
22 occurrences
16 occurrences
13 occurrences
Visual Distribution
199 occurrences
154 occurrences
144 occurrences
53 occurrences
42 occurrences
33 occurrences
24 occurrences
22 occurrences
16 occurrences
13 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 199 | 28.43% |
| USPS | 154 | 22.00% |
| FedEx | 144 | 20.57% |
| GLS | 53 | 7.57% |
| DHL | 42 | 6.00% |
| Magyar Posta | 33 | 4.71% |
| DPD | 24 | 3.43% |
| Australia Post | 22 | 3.14% |
| Royal Mail | 16 | 2.29% |
| Canada Post | 13 | 1.86% |
Store Launch Timeline
Over the past 12 months, 1,512 new stores were launched in HighLevel , with the highest activity in 2026-05 (167 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
167 stores launched
164 stores launched
134 stores launched
98 stores launched
129 stores launched
109 stores launched
132 stores launched
118 stores launched
152 stores launched
122 stores launched
118 stores launched
69 stores launched
Monthly Trend
11.0% of last 12 months
10.8% of last 12 months
8.9% of last 12 months
6.5% of last 12 months
8.5% of last 12 months
7.2% of last 12 months
8.7% of last 12 months
7.8% of last 12 months
10.1% of last 12 months
8.1% of last 12 months
7.8% of last 12 months
4.6% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 167 | 11.04% |
| 2026-04 | 164 | 10.85% |
| 2026-03 | 134 | 8.86% |
| 2026-02 | 98 | 6.48% |
| 2026-01 | 129 | 8.53% |
| 2025-12 | 109 | 7.21% |
| 2025-11 | 132 | 8.73% |
| 2025-10 | 118 | 7.80% |
| 2025-09 | 152 | 10.05% |
| 2025-08 | 122 | 8.07% |
| 2025-07 | 118 | 7.80% |
| 2025-06 | 69 | 4.56% |
Active Stores by Launch Year
Currently, 5,039 active stores in HighLevel are tracked in our database , with the most stores launched in 2026 (701 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
701 active stores
1,344 active stores
659 active stores
341 active stores
269 active stores
201 active stores
206 active stores
151 active stores
173 active stores
139 active stores
78 active stores
67 active stores
74 active stores
106 active stores
66 active stores
Distribution by Launch Year
13.9% of tracked active stores
26.7% of tracked active stores
13.1% of tracked active stores
6.8% of tracked active stores
5.3% of tracked active stores
4.0% of tracked active stores
4.1% of tracked active stores
3.0% of tracked active stores
3.4% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
1.3% of tracked active stores
1.5% of tracked active stores
2.1% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 701 | 13.91% |
| 2025 | 1344 | 26.67% |
| 2024 | 659 | 13.08% |
| 2023 | 341 | 6.77% |
| 2022 | 269 | 5.34% |
| 2021 | 201 | 3.99% |
| 2020 | 206 | 4.09% |
| 2019 | 151 | 3.00% |
| 2018 | 173 | 3.43% |
| 2017 | 139 | 2.76% |
| 2016 | 78 | 1.55% |
| 2015 | 67 | 1.33% |
| 2014 | 74 | 1.47% |
| 2013 | 106 | 2.10% |
| 2012 | 66 | 1.31% |
Geographic Distribution
United States stores with 40.9% (2,071 active verified stores) , followed by Canada (5.1%) and United Kingdom (4.7%) .
Base: 5,063 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,071 active verified stores
260 active verified stores
238 active verified stores
211 active verified stores
101 active verified stores
76 active verified stores
65 active verified stores
61 active verified stores
47 active verified stores
42 active verified stores
Visual Distribution
2,071 active verified stores
260 active verified stores
238 active verified stores
211 active verified stores
101 active verified stores
76 active verified stores
65 active verified stores
61 active verified stores
47 active verified stores
42 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 2071 | 40.90% |
| Canada | 260 | 5.14% |
| United Kingdom | 238 | 4.70% |
| Australia | 211 | 4.17% |
| Hungary | 101 | 1.99% |
| Mexico | 76 | 1.50% |
| Chile | 65 | 1.28% |
| South Africa | 61 | 1.20% |
| Jordan | 47 | 0.93% |
| Italy | 42 | 0.83% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Coreware - Sporting Goods & Outdoor Gear
Custom - Home & Garden
Shopify - Home & Garden
Shopify - Home & Garden
Custom - Jewelry & Watches
New Stores
Recently launched stores detected by ShopRank in the last full month.
WooCommerce - Food & Beverages
Shopify - Jewelry & Watches
Custom - Health & Beauty
Custom - Health & Beauty
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 11.1k | 100.00% |
| Emails | 4.6k | 41.74% |
| Phones | 2.6k | 23.01% |
| Ecommerce platform | 10.9k | 98.22% |
| Couriers | 672 | 6.06% |
| Payment Providers | 1.1k | 10.25% |
| Categories | 4.8k | 43.65% |
| Social Media | 8.5k | 76.17% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the HighLevel e-commerce landscape:
Analyze 5.1k verified e-commerce stores on HighLevel - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across HighLevel e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the HighLevel e-commerce intelligence?
-
We track 5.1k verified HighLevel e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.9% of displayed detection occurrences (3,150 occurrences) , followed by Facebook (28.9%) and YouTube (14.4%) .
Base: 10,901 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
3,150 occurrences
3,146 occurrences
1,574 occurrences
1,078 occurrences
618 occurrences
423 occurrences
409 occurrences
386 occurrences
97 occurrences
20 occurrences
Visual Distribution
3,150 occurrences
3,146 occurrences
1,574 occurrences
1,078 occurrences
618 occurrences
423 occurrences
409 occurrences
386 occurrences
97 occurrences
20 occurrences