Headless UI Technology Adoption in E-commerce
Discover 2.1k verified e-commerce stores using Headless UI. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 2.5k domains. 2.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.1k verified active stores out of 2.5k detected · 86.4% verification rate
E-commerce Platforms Distribution
Custom stores with 69.7% of stores with physical delivery (1,488 stores) , followed by Shopify (25.1%) and Ikas (2.8%) .
Base: 2,135 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,488 stores
536 stores
59 stores
17 stores
17 stores
9 stores
3 stores
2 stores
1 stores
1 stores
Visual Distribution
1,488 stores
536 stores
59 stores
17 stores
17 stores
9 stores
3 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1488 | 69.70% |
| Shopify | 536 | 25.11% |
| Ikas | 59 | 2.76% |
| BigCommerce | 17 | 0.80% |
| Store.link E-commerce Platform | 17 | 0.80% |
| WooCommerce | 9 | 0.42% |
| Next Basket | 3 | 0.14% |
| VTEX | 2 | 0.09% |
| nopCommerce | 1 | 0.05% |
| Easy Orders | 1 | 0.05% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 60.2% share of detected Headless UI e-commerce signals (1,488) , with Shopify at 25.7% and Ikas at 2.5% (June 2026) .
Base: 2,471 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,488 websites
634 websites
62 websites
24 websites
25 websites
21 websites
6 websites
2 websites
3 websites
2 websites
Visual Distribution
1,488 websites
634 websites
62 websites
24 websites
25 websites
21 websites
6 websites
2 websites
3 websites
2 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1488 | 60.22% |
| Shopify | 634 | 25.66% |
| Ikas | 62 | 2.51% |
| BigCommerce | 24 | 0.97% |
| Store.link E-commerce Platform | 25 | 1.01% |
| WooCommerce | 21 | 0.85% |
| Next Basket | 6 | 0.24% |
| VTEX | 2 | 0.08% |
| nopCommerce | 3 | 0.12% |
| Easy Orders | 2 | 0.08% |
Categories Distribution
Clothing & Accessories stores with 19.9% of all stores (425 stores) , followed by Food & Beverages (15.8%) and Health & Beauty (14.4%) .
Base: 2,135 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
425 stores
338 stores
308 stores
112 stores
111 stores
82 stores
82 stores
80 stores
75 stores
70 stores
Visual Distribution
425 stores
338 stores
308 stores
112 stores
111 stores
82 stores
82 stores
80 stores
75 stores
70 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 425 | 19.91% |
| Food & Beverages | 338 | 15.83% |
| Health & Beauty | 308 | 14.43% |
| Home & Garden | 112 | 5.25% |
| Sporting Goods & Outdoor Gear | 111 | 5.20% |
| Jewelry & Watches | 82 | 3.84% |
| Tools & Hardware | 82 | 3.84% |
| Electronics & Technology | 80 | 3.75% |
| Toys & Games | 75 | 3.51% |
| Business & Industrial | 70 | 3.28% |
Payment Providers Distribution
PayPal accounts for 23.0% of displayed detection occurrences (262 occurrences) , followed by American Express (12.5%) and Apple Pay (12.0%) .
Base: 1,139 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
262 occurrences
142 occurrences
137 occurrences
134 occurrences
122 occurrences
112 occurrences
106 occurrences
75 occurrences
27 occurrences
22 occurrences
Visual Distribution
262 occurrences
142 occurrences
137 occurrences
134 occurrences
122 occurrences
112 occurrences
106 occurrences
75 occurrences
27 occurrences
22 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 262 | 23.00% |
| American Express | 142 | 12.47% |
| Apple Pay | 137 | 12.03% |
| MasterCard | 134 | 11.76% |
| Klarna | 122 | 10.71% |
| Stripe Connect | 112 | 9.83% |
| Google Pay | 106 | 9.31% |
| VISA | 75 | 6.58% |
| Adyen | 27 | 2.37% |
| Bolt | 22 | 1.93% |
Shipping Carriers Distribution
DHL accounts for 22.9% of displayed detection occurrences (128 occurrences) , followed by UPS (21.3%) and DPD (13.1%) .
Base: 558 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
128 occurrences
119 occurrences
73 occurrences
63 occurrences
57 occurrences
50 occurrences
25 occurrences
15 occurrences
15 occurrences
13 occurrences
Visual Distribution
128 occurrences
119 occurrences
73 occurrences
63 occurrences
57 occurrences
50 occurrences
25 occurrences
15 occurrences
15 occurrences
13 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DHL | 128 | 22.94% |
| UPS | 119 | 21.33% |
| DPD | 73 | 13.08% |
| FedEx | 63 | 11.29% |
| GLS | 57 | 10.22% |
| USPS | 50 | 8.96% |
| Deutsche Post | 25 | 4.48% |
| Royal Mail | 15 | 2.69% |
| Почта России | 15 | 2.69% |
| Omniva | 13 | 2.33% |
Store Launch Timeline
Over the past 12 months, 358 new stores were launched in Headless UI , with the highest activity in 2026-05 (31 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
31 stores launched
31 stores launched
31 stores launched
19 stores launched
32 stores launched
70 stores launched
23 stores launched
25 stores launched
30 stores launched
28 stores launched
32 stores launched
6 stores launched
Monthly Trend
8.7% of last 12 months
8.7% of last 12 months
8.7% of last 12 months
5.3% of last 12 months
8.9% of last 12 months
19.6% of last 12 months
6.4% of last 12 months
7.0% of last 12 months
8.4% of last 12 months
7.8% of last 12 months
8.9% of last 12 months
1.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 31 | 8.66% |
| 2026-04 | 31 | 8.66% |
| 2026-03 | 31 | 8.66% |
| 2026-02 | 19 | 5.31% |
| 2026-01 | 32 | 8.94% |
| 2025-12 | 70 | 19.55% |
| 2025-11 | 23 | 6.42% |
| 2025-10 | 25 | 6.98% |
| 2025-09 | 30 | 8.38% |
| 2025-08 | 28 | 7.82% |
| 2025-07 | 32 | 8.94% |
| 2025-06 | 6 | 1.68% |
Active Stores by Launch Year
Currently, 2,100 active stores in Headless UI are tracked in our database , with the most stores launched in 2026 (147 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
147 active stores
345 active stores
273 active stores
221 active stores
138 active stores
111 active stores
117 active stores
63 active stores
93 active stores
71 active stores
56 active stores
49 active stores
33 active stores
59 active stores
31 active stores
Distribution by Launch Year
7.0% of tracked active stores
16.4% of tracked active stores
13.0% of tracked active stores
10.5% of tracked active stores
6.6% of tracked active stores
5.3% of tracked active stores
5.6% of tracked active stores
3.0% of tracked active stores
4.4% of tracked active stores
3.4% of tracked active stores
2.7% of tracked active stores
2.3% of tracked active stores
1.6% of tracked active stores
2.8% of tracked active stores
1.5% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 147 | 7.00% |
| 2025 | 345 | 16.43% |
| 2024 | 273 | 13.00% |
| 2023 | 221 | 10.52% |
| 2022 | 138 | 6.57% |
| 2021 | 111 | 5.29% |
| 2020 | 117 | 5.57% |
| 2019 | 63 | 3.00% |
| 2018 | 93 | 4.43% |
| 2017 | 71 | 3.38% |
| 2016 | 56 | 2.67% |
| 2015 | 49 | 2.33% |
| 2014 | 33 | 1.57% |
| 2013 | 59 | 2.81% |
| 2012 | 31 | 1.48% |
Geographic Distribution
United States stores with 21.4% (457 active verified stores) , followed by Brazil (6.7%) and United Kingdom (6.3%) .
Base: 2,135 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
457 active verified stores
142 active verified stores
134 active verified stores
99 active verified stores
86 active verified stores
68 active verified stores
65 active verified stores
48 active verified stores
45 active verified stores
42 active verified stores
Visual Distribution
457 active verified stores
142 active verified stores
134 active verified stores
99 active verified stores
86 active verified stores
68 active verified stores
65 active verified stores
48 active verified stores
45 active verified stores
42 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 457 | 21.41% |
| Brazil | 142 | 6.65% |
| United Kingdom | 134 | 6.28% |
| Germany | 99 | 4.64% |
| Turkey | 86 | 4.03% |
| India | 68 | 3.19% |
| Russia | 65 | 3.04% |
| France | 48 | 2.25% |
| Indonesia | 45 | 2.11% |
| Australia | 42 | 1.97% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom - Tools & Hardware
Custom - Sporting Goods & Outdoor Gear
Custom
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 2.5k | 100.00% |
| Emails | 1.1k | 46.34% |
| Phones | 954 | 38.61% |
| Ecommerce platform | 2.3k | 93.97% |
| Couriers | 464 | 18.78% |
| Payment Providers | 620 | 25.09% |
| Categories | 2k | 80.37% |
| Social Media | 1.9k | 76.08% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Headless UI e-commerce landscape:
Analyze 2.1k verified e-commerce stores on Headless UI - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Headless UI e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Headless UI e-commerce intelligence?
-
We track 2.1k verified Headless UI e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 26.8% of displayed detection occurrences (1,487 occurrences) , followed by Facebook (24.8%) and YouTube (13.7%) .
Base: 5,558 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,487 occurrences
1,380 occurrences
759 occurrences
475 occurrences
405 occurrences
378 occurrences
328 occurrences
199 occurrences
140 occurrences
7 occurrences
Visual Distribution
1,487 occurrences
1,380 occurrences
759 occurrences
475 occurrences
405 occurrences
378 occurrences
328 occurrences
199 occurrences
140 occurrences
7 occurrences