Google Customer Reviews Technology Adoption in E-commerce
Discover 6.1k verified e-commerce stores using Google Customer Reviews. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.3k domains. 6.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
6.1k verified active stores out of 6.3k detected · 97.1% verification rate
E-commerce Platforms Distribution
Custom stores with 96.0% of stores with physical delivery (5,887 stores) , followed by Magento (1.4%) and Shopify (0.6%) .
Base: 6,130 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,887 stores
88 stores
37 stores
27 stores
23 stores
12 stores
10 stores
6 stores
4 stores
4 stores
Visual Distribution
5,887 stores
88 stores
37 stores
27 stores
23 stores
12 stores
10 stores
6 stores
4 stores
4 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5887 | 96.04% |
| Magento | 88 | 1.44% |
| Shopify | 37 | 0.60% |
| WooCommerce | 27 | 0.44% |
| BW Commerce, IDCommerce | 23 | 0.38% |
| IDCommerce, BW Commerce | 12 | 0.20% |
| Magazord | 10 | 0.16% |
| BigCommerce | 6 | 0.10% |
| Loja Integrada | 4 | 0.07% |
| PrestaShop | 4 | 0.07% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 93.3% share of detected Google Customer Reviews e-commerce signals (5,887) , with Magento at 1.7% and Shopify at 0.6% (June 2026) .
Base: 6,310 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,887 websites
109 websites
39 websites
33 websites
23 websites
12 websites
10 websites
8 websites
5 websites
10 websites
Visual Distribution
5,887 websites
109 websites
39 websites
33 websites
23 websites
12 websites
10 websites
8 websites
5 websites
10 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 5887 | 93.30% |
| Magento | 109 | 1.73% |
| Shopify | 39 | 0.62% |
| WooCommerce | 33 | 0.52% |
| BW Commerce, IDCommerce | 23 | 0.36% |
| IDCommerce, BW Commerce | 12 | 0.19% |
| Magazord | 10 | 0.16% |
| BigCommerce | 8 | 0.13% |
| Loja Integrada | 5 | 0.08% |
| PrestaShop | 10 | 0.16% |
Categories Distribution
Health & Beauty stores with 31.8% of all stores (1,952 stores) , followed by Clothing & Accessories (14.9%) and Toys & Games (14.5%) .
Base: 6,130 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,952 stores
916 stores
891 stores
88 stores
79 stores
79 stores
46 stores
45 stores
35 stores
32 stores
Visual Distribution
1,952 stores
916 stores
891 stores
88 stores
79 stores
79 stores
46 stores
45 stores
35 stores
32 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 1952 | 31.84% |
| Clothing & Accessories | 916 | 14.94% |
| Toys & Games | 891 | 14.54% |
| Vehicles & Parts | 88 | 1.44% |
| Gifts & Special Occasions | 79 | 1.29% |
| Food & Beverages | 79 | 1.29% |
| Sporting Goods & Outdoor Gear | 46 | 0.75% |
| Home & Garden | 45 | 0.73% |
| Electronics & Technology | 35 | 0.57% |
| Tools & Hardware | 32 | 0.52% |
Payment Providers Distribution
MasterCard accounts for 25.1% of displayed detection occurrences (83 occurrences) , followed by PayPal (23.3%) and Boleto (18.1%) .
Base: 331 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
83 occurrences
77 occurrences
60 occurrences
32 occurrences
15 occurrences
14 occurrences
14 occurrences
13 occurrences
12 occurrences
11 occurrences
Visual Distribution
83 occurrences
77 occurrences
60 occurrences
32 occurrences
15 occurrences
14 occurrences
14 occurrences
13 occurrences
12 occurrences
11 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| MasterCard | 83 | 25.08% |
| PayPal | 77 | 23.26% |
| Boleto | 60 | 18.13% |
| American Express | 32 | 9.67% |
| Bolt | 15 | 4.53% |
| VISA | 14 | 4.23% |
| Google Pay | 14 | 4.23% |
| Stripe Connect | 13 | 3.93% |
| Mercado Pago | 12 | 3.63% |
| Apple Pay | 11 | 3.32% |
Shipping Carriers Distribution
Correios accounts for 24.9% of displayed detection occurrences (90 occurrences) , followed by DHL (13.5%) and DPD (13.0%) .
Base: 362 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
90 occurrences
49 occurrences
47 occurrences
42 occurrences
36 occurrences
25 occurrences
21 occurrences
18 occurrences
17 occurrences
17 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 90 | 24.86% |
| DHL | 49 | 13.54% |
| DPD | 47 | 12.98% |
| GLS | 42 | 11.60% |
| UPS | 36 | 9.94% |
| Почта России | 25 | 6.91% |
| Estes | 21 | 5.80% |
| ASM | 18 | 4.97% |
| FedEx | 17 | 4.70% |
| TNT | 17 | 4.70% |
Store Launch Timeline
Over the past 12 months, 1,363 new stores were launched in Google Customer Reviews , with the highest activity in 2026-05 (344 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
344 stores launched
110 stores launched
110 stores launched
106 stores launched
59 stores launched
88 stores launched
61 stores launched
87 stores launched
91 stores launched
95 stores launched
138 stores launched
74 stores launched
Monthly Trend
25.2% of last 12 months
8.1% of last 12 months
8.1% of last 12 months
7.8% of last 12 months
4.3% of last 12 months
6.5% of last 12 months
4.5% of last 12 months
6.4% of last 12 months
6.7% of last 12 months
7.0% of last 12 months
10.1% of last 12 months
5.4% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 344 | 25.24% |
| 2026-04 | 110 | 8.07% |
| 2026-03 | 110 | 8.07% |
| 2026-02 | 106 | 7.78% |
| 2026-01 | 59 | 4.33% |
| 2025-12 | 88 | 6.46% |
| 2025-11 | 61 | 4.48% |
| 2025-10 | 87 | 6.38% |
| 2025-09 | 91 | 6.68% |
| 2025-08 | 95 | 6.97% |
| 2025-07 | 138 | 10.12% |
| 2025-06 | 74 | 5.43% |
Active Stores by Launch Year
Currently, 6,112 active stores in Google Customer Reviews are tracked in our database , with the most stores launched in 2026 (753 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
753 active stores
1,167 active stores
545 active stores
314 active stores
237 active stores
300 active stores
333 active stores
283 active stores
299 active stores
282 active stores
128 active stores
125 active stores
146 active stores
160 active stores
115 active stores
Distribution by Launch Year
12.3% of tracked active stores
19.1% of tracked active stores
8.9% of tracked active stores
5.1% of tracked active stores
3.9% of tracked active stores
4.9% of tracked active stores
5.4% of tracked active stores
4.6% of tracked active stores
4.9% of tracked active stores
4.6% of tracked active stores
2.1% of tracked active stores
2.0% of tracked active stores
2.4% of tracked active stores
2.6% of tracked active stores
1.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 753 | 12.32% |
| 2025 | 1167 | 19.09% |
| 2024 | 545 | 8.92% |
| 2023 | 314 | 5.14% |
| 2022 | 237 | 3.88% |
| 2021 | 300 | 4.91% |
| 2020 | 333 | 5.45% |
| 2019 | 283 | 4.63% |
| 2018 | 299 | 4.89% |
| 2017 | 282 | 4.61% |
| 2016 | 128 | 2.09% |
| 2015 | 125 | 2.05% |
| 2014 | 146 | 2.39% |
| 2013 | 160 | 2.62% |
| 2012 | 115 | 1.88% |
Geographic Distribution
Indonesia stores with 36.4% (2,230 active verified stores) , followed by United States (13.0%) and Brazil (4.8%) .
Base: 6,130 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
2,230 active verified stores
795 active verified stores
296 active verified stores
202 active verified stores
143 active verified stores
68 active verified stores
61 active verified stores
58 active verified stores
51 active verified stores
47 active verified stores
Visual Distribution
2,230 active verified stores
795 active verified stores
296 active verified stores
202 active verified stores
143 active verified stores
68 active verified stores
61 active verified stores
58 active verified stores
51 active verified stores
47 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Indonesia | 2230 | 36.38% |
| United States | 795 | 12.97% |
| Brazil | 296 | 4.83% |
| India | 202 | 3.30% |
| United Kingdom | 143 | 2.33% |
| Ukraine | 68 | 1.11% |
| Canada | 61 | 1.00% |
| Spain | 58 | 0.95% |
| Singapore | 51 | 0.83% |
| Germany | 47 | 0.77% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom
Miva
Magento
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Toys & Games
Custom
Custom - Health & Beauty
Custom - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.3k | 100.00% |
| Emails | 702 | 11.13% |
| Phones | 964 | 15.28% |
| Ecommerce platform | 6.2k | 98.57% |
| Couriers | 290 | 4.60% |
| Payment Providers | 246 | 3.90% |
| Categories | 4.3k | 67.75% |
| Social Media | 5.9k | 93.50% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Google Customer Reviews e-commerce landscape:
Analyze 6.1k verified e-commerce stores on Google Customer Reviews - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Google Customer Reviews e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Google Customer Reviews e-commerce intelligence?
-
We track 6.1k verified Google Customer Reviews e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 17.1% of displayed detection occurrences (5,724 occurrences) , followed by Instagram (17.0%) and Twitter (16.1%) .
Base: 33,516 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
5,724 occurrences
5,688 occurrences
5,405 occurrences
5,381 occurrences
5,346 occurrences
5,284 occurrences
284 occurrences
264 occurrences
87 occurrences
53 occurrences
Visual Distribution
5,724 occurrences
5,688 occurrences
5,405 occurrences
5,381 occurrences
5,346 occurrences
5,284 occurrences
284 occurrences
264 occurrences
87 occurrences
53 occurrences