Goober Technology Adoption in E-commerce

Discover 120 verified e-commerce stores using Goober. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 252 domains. 120 verified as active stores with physical delivery.

Verified stores
120
active stores with physical delivery
Top country
United States
44 verified stores
Top payment signal
PayPal
20 detection occurrences
Top carrier signal
UPS
7 detection occurrences
Top category
Clothing & Accessories
24 verified stores

This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.

120 verified active stores out of 252 detected · 47.6% verification rate

E-commerce Platforms Distribution

Custom stores with 68.3% of stores with physical delivery (82 stores) , followed by Shopify (16.7%) and BigCommerce (5.8%) .

Base: 120 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 68.3%

82 stores

Shopify 16.7%

20 stores

7 stores

4 stores

2 stores

2 stores

1 stores

1 stores

Miva 0.8%

1 stores

VTEX 0.0%

0 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (June 2026)
E-commerce platforms distribution for stores with physical delivery in Goober
Platform Stores with Physical Delivery Percentage
Custom 82 68.33%
Shopify 20 16.67%
BigCommerce 7 5.83%
WooCommerce 4 3.33%
PrestaShop 2 1.67%
Magento 2 1.67%
OpenCart 1 0.83%
EC-CUBE 1 0.83%
Miva 1 0.83%
VTEX 0 0.00%
Show broader dataset (all e-commerce signals)

Websites with E-commerce Signals

Custom holds 32.5% share of detected Goober e-commerce signals (82) , with Shopify at 18.3% and BigCommerce at 4.4% (June 2026) .

Base: 252 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.

Top 10 Platforms (All Signals)

Custom 32.5%

82 websites

Shopify 18.3%

46 websites

11 websites

27 websites

3 websites

22 websites

3 websites

1 websites

Miva 0.8%

2 websites

VTEX 0.8%

2 websites

Visual Distribution

Distribution of top 10 platforms by websites with signals (June 2026)
E-commerce platforms distribution for websites with signals in Goober
Platform Websites with Signals Percentage
Custom 82 32.54%
Shopify 46 18.25%
BigCommerce 11 4.37%
WooCommerce 27 10.71%
PrestaShop 3 1.19%
Magento 22 8.73%
OpenCart 3 1.19%
EC-CUBE 1 0.40%
Miva 2 0.79%
VTEX 2 0.79%

Categories Distribution

Clothing & Accessories stores with 20.0% of all stores (24 stores) , followed by Health & Beauty (19.2%) and Sporting Goods & Outdoor Gear (6.7%) .

Base: 120 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.

Top 10 Categories

Clothing & Accessories 20.0%

24 stores

Health & Beauty 19.2%

23 stores

Sporting Goods & Outdoor Gear 6.7%

8 stores

Arts & Entertainment 5.0%

6 stores

Tools & Hardware 4.2%

5 stores

Jewelry & Watches 4.2%

5 stores

Food & Beverages 4.2%

5 stores

Toys & Games 3.3%

4 stores

Business & Industrial 3.3%

4 stores

Vehicles & Parts 2.5%

3 stores

Visual Distribution

Distribution of top 10 Goober store categories (June 2026)
Distribution of categories in Goober e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 24 20.00%
Health & Beauty 23 19.17%
Sporting Goods & Outdoor Gear 8 6.67%
Arts & Entertainment 6 5.00%
Tools & Hardware 5 4.17%
Jewelry & Watches 5 4.17%
Food & Beverages 5 4.17%
Toys & Games 4 3.33%
Business & Industrial 4 3.33%
Vehicles & Parts 3 2.50%

Payment Providers Distribution

PayPal accounts for 44.4% of displayed detection occurrences (20 occurrences) , followed by MasterCard (13.3%) and Stripe Connect (11.1%) .

Base: 45 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 44.4%

20 occurrences

6 occurrences

5 occurrences

4 occurrences

2 occurrences

2 occurrences

VISA 4.4%

2 occurrences

JCB 4.4%

2 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Goober payment providers (June 2026)
Distribution of payment providers in Goober e-commerce stores
Payment Provider Detection Occurrences Share of Displayed Occurrences
PayPal 20 44.44%
MasterCard 6 13.33%
Stripe Connect 5 11.11%
American Express 4 8.89%
ClickBank 2 4.44%
Klarna 2 4.44%
VISA 2 4.44%
JCB 2 4.44%
BitCoin 1 2.22%
Affirm 1 2.22%

Shipping Carriers Distribution

UPS accounts for 25.9% of displayed detection occurrences (7 occurrences) , followed by FedEx (22.2%) and DHL (14.8%) .

Base: 27 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 25.9%

7 occurrences

FedEx 22.2%

6 occurrences

DHL 14.8%

4 occurrences

USPS 14.8%

4 occurrences

2 occurrences

2 occurrences

1 occurrences

1 occurrences

Visual Distribution

Distribution of top 10 Goober shipping carriers (June 2026)
Distribution of shipping carriers in Goober e-commerce stores
Shipping Carrier Detection Occurrences Share of Displayed Occurrences
UPS 7 25.93%
FedEx 6 22.22%
DHL 4 14.81%
USPS 4 14.81%
СДЭК 2 7.41%
Почта России 2 7.41%
Speedy 1 3.70%
Canada Post 1 3.70%

Store Launch Timeline

Over the past 12 months, 45 new stores were launched in Goober , with the highest activity in 2026-05 (4 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-05 8.9%

4 stores launched

2026-04 11.1%

5 stores launched

2026-03 13.3%

6 stores launched

2026-02 6.7%

3 stores launched

2026-01 6.7%

3 stores launched

2025-12 17.8%

8 stores launched

2025-11 6.7%

3 stores launched

2025-10 2.2%

1 stores launched

2025-08 4.4%

2 stores launched

2025-07 2.2%

1 stores launched

2025-06 20.0%

9 stores launched

Monthly Trend

Monthly store launches in Goober (June 2026)
Monthly store launches in Goober over the past 12 months
Month Stores Launched Percentage
2026-05 4 8.89%
2026-04 5 11.11%
2026-03 6 13.33%
2026-02 3 6.67%
2026-01 3 6.67%
2025-12 8 17.78%
2025-11 3 6.67%
2025-10 1 2.22%
2025-08 2 4.44%
2025-07 1 2.22%
2025-06 9 20.00%

Active Stores by Launch Year

Currently, 120 active stores in Goober are tracked in our database , with the most stores launched in 2026 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 17.5%

21 active stores

2025 29.2%

35 active stores

2024 10.0%

12 active stores

2023 4.2%

5 active stores

2022 4.2%

5 active stores

2021 3.3%

4 active stores

2020 1.7%

2 active stores

2019 0.8%

1 active stores

2018 4.2%

5 active stores

2017 1.7%

2 active stores

2015 1.7%

2 active stores

2014 3.3%

4 active stores

2013 1.7%

2 active stores

2012 0.8%

1 active stores

2009 1.7%

2 active stores

Distribution by Launch Year

Active stores in Goober by original launch year (June 2026)
Active stores in Goober by launch year
Launch Year Active Stores Percentage
2026 21 17.50%
2025 35 29.17%
2024 12 10.00%
2023 5 4.17%
2022 5 4.17%
2021 4 3.33%
2020 2 1.67%
2019 1 0.83%
2018 5 4.17%
2017 2 1.67%
2015 2 1.67%
2014 4 3.33%
2013 2 1.67%
2012 1 0.83%
2009 2 1.67%

Social Media Usage

Instagram accounts for 24.9% of displayed detection occurrences (59 occurrences) , followed by Facebook (23.6%) and YouTube (14.3%) .

Base: 237 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 24.9%

59 occurrences

Facebook 23.6%

56 occurrences

YouTube 14.3%

34 occurrences

Twitter 8.4%

20 occurrences

TikTok 7.2%

17 occurrences

Pinterest 6.3%

15 occurrences

Discord 5.9%

14 occurrences

LinkedIn 4.2%

10 occurrences

X 3.4%

8 occurrences

WhatsApp 1.7%

4 occurrences

Visual Distribution

Distribution of social media platforms in Goober (June 2026)
Distribution of social media platforms in Goober e-commerce stores
Social Platform Detection Occurrences Share of Displayed Occurrences
Instagram 59 24.89%
Facebook 56 23.63%
YouTube 34 14.35%
Twitter 20 8.44%
TikTok 17 7.17%
Pinterest 15 6.33%
Discord 14 5.91%
LinkedIn 10 4.22%
X 8 3.38%
WhatsApp 4 1.69%

Geographic Distribution

United States stores with 36.7% (44 active verified stores) , followed by China (7.5%) and Indonesia (6.7%) .

Base: 120 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.

Top 10 Countries

44 active verified stores

China 7.5%

9 active verified stores

8 active verified stores

7 active verified stores

5 active verified stores

4 active verified stores

4 active verified stores

Japan 2.5%

3 active verified stores

3 active verified stores

3 active verified stores

Visual Distribution

Geographic distribution of stores using Goober (June 2026)
Geographic distribution of stores using Goober
Country AI-Verified Store Count Market Share
United States 44 36.67%
China 9 7.50%
Indonesia 8 6.67%
Canada 7 5.83%
Germany 5 4.17%
France 4 3.33%
Russia 4 3.33%
Japan 3 2.50%
United Kingdom 3 2.50%
Ukraine 3 2.50%

Data Coverage

Coverage among all domains with this detected signal, including non-active profiles; not just active stores.

Field Rows count Coverage
Website 252 100.00%
Emails 45 17.86%
Phones 86 34.13%
Ecommerce platform 220 87.30%
Couriers 28 11.11%
Payment Providers 55 21.83%
Categories 105 41.67%
Social Media 126 50.00%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

On-demand market analysis

Self-service access to market data and insights

  • Search and segment stores by any criteria
  • API integration for automated workflows
  • Periodic index updates
  • Market sizing and segmentation
Explore segment →

Strategic Intelligence

Custom research and competitive analysis

Tailored intelligence for strategic decisions

  • Custom market reports and analysis
  • Competitive landscape monitoring
  • Direct support from the founder
  • Flexible licensing and enterprise pricing
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Market Intelligence

Understand the Goober e-commerce landscape:

Analyze 120 verified e-commerce stores on Goober - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Goober e-commerce.

Explore Data

Size Your Addressable Market

Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

Explore Data

Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Index updates; historical datasets by agreement

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Goober e-commerce intelligence?

We track 120 verified Goober e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.

How is the data collected and how often is it updated?

We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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