GoDaddy Website Builder Technology Adoption in E-commerce
Discover 58.2k verified e-commerce stores using GoDaddy Website Builder. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 150.7k domains. 58.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
58.2k verified active stores out of 150.7k detected · 38.6% verification rate
E-commerce Platforms Distribution
GoDaddy Online Store stores with 91.1% of stores with physical delivery (53,045 stores) , followed by Custom (8.9%) and BASE, GoDaddy Online Store (0.0%) .
Base: 58,229 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
53,045 stores
5,183 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
53,045 stores
5,183 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
0 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| GoDaddy Online Store | 53045 | 91.10% |
| Custom | 5183 | 8.90% |
| BASE, GoDaddy Online Store | 1 | 0.00% |
| Haravan | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Ideasoft | 0 | 0.00% |
| Ordercall | 0 | 0.00% |
| WooCommerce | 0 | 0.00% |
| Cafe24 | 0 | 0.00% |
| SAP Commerce Cloud | 0 | 0.00% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
GoDaddy Online Store holds 96.1% share of detected GoDaddy Website Builder e-commerce signals (144,851) , with Custom at 3.4% and BASE, GoDaddy Online Store at 0.0% (June 2026) .
Base: 150,679 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
144,851 websites
5,183 websites
1 websites
1 websites
14 websites
2 websites
2 websites
1 websites
3 websites
1 websites
Visual Distribution
144,851 websites
5,183 websites
1 websites
1 websites
14 websites
2 websites
2 websites
1 websites
3 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| GoDaddy Online Store | 144851 | 96.13% |
| Custom | 5183 | 3.44% |
| BASE, GoDaddy Online Store | 1 | 0.00% |
| Haravan | 1 | 0.00% |
| HCL Commerce | 14 | 0.01% |
| Ideasoft | 2 | 0.00% |
| Ordercall | 2 | 0.00% |
| WooCommerce | 1 | 0.00% |
| Cafe24 | 3 | 0.00% |
| SAP Commerce Cloud | 1 | 0.00% |
Categories Distribution
Health & Beauty stores with 19.7% of all stores (11,488 stores) , followed by Sporting Goods & Outdoor Gear (11.2%) and Food & Beverages (10.7%) .
Base: 58,229 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
11,488 stores
6,497 stores
6,251 stores
4,688 stores
4,545 stores
3,467 stores
3,407 stores
1,487 stores
1,013 stores
935 stores
Visual Distribution
11,488 stores
6,497 stores
6,251 stores
4,688 stores
4,545 stores
3,467 stores
3,407 stores
1,487 stores
1,013 stores
935 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Health & Beauty | 11488 | 19.73% |
| Sporting Goods & Outdoor Gear | 6497 | 11.16% |
| Food & Beverages | 6251 | 10.74% |
| Toys & Games | 4688 | 8.05% |
| Clothing & Accessories | 4545 | 7.81% |
| Gifts & Special Occasions | 3467 | 5.95% |
| Arts & Entertainment | 3407 | 5.85% |
| Home & Garden | 1487 | 2.55% |
| Jewelry & Watches | 1013 | 1.74% |
| Tools & Hardware | 935 | 1.61% |
Payment Providers Distribution
PayPal accounts for 45.2% of displayed detection occurrences (2,442 occurrences) , followed by American Express (15.0%) and Stripe Connect (12.1%) .
Base: 5,402 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
2,442 occurrences
808 occurrences
656 occurrences
496 occurrences
407 occurrences
267 occurrences
123 occurrences
98 occurrences
60 occurrences
45 occurrences
Visual Distribution
2,442 occurrences
808 occurrences
656 occurrences
496 occurrences
407 occurrences
267 occurrences
123 occurrences
98 occurrences
60 occurrences
45 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 2442 | 45.21% |
| American Express | 808 | 14.96% |
| Stripe Connect | 656 | 12.14% |
| MasterCard | 496 | 9.18% |
| Apple Pay | 407 | 7.53% |
| Google Pay | 267 | 4.94% |
| Bolt | 123 | 2.28% |
| VISA | 98 | 1.81% |
| Klarna | 60 | 1.11% |
| Mercado Pago | 45 | 0.83% |
Shipping Carriers Distribution
USPS accounts for 40.1% of displayed detection occurrences (2,569 occurrences) , followed by UPS (25.1%) and FedEx (13.3%) .
Base: 6,402 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
2,569 occurrences
1,609 occurrences
850 occurrences
530 occurrences
291 occurrences
225 occurrences
158 occurrences
76 occurrences
50 occurrences
44 occurrences
Visual Distribution
2,569 occurrences
1,609 occurrences
850 occurrences
530 occurrences
291 occurrences
225 occurrences
158 occurrences
76 occurrences
50 occurrences
44 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| USPS | 2569 | 40.13% |
| UPS | 1609 | 25.13% |
| FedEx | 850 | 13.28% |
| Royal Mail | 530 | 8.28% |
| DHL | 291 | 4.55% |
| Australia Post | 225 | 3.51% |
| Canada Post | 158 | 2.47% |
| DPD | 76 | 1.19% |
| Hermes | 50 | 0.78% |
| Speedy | 44 | 0.69% |
Store Launch Timeline
Over the past 12 months, 8,992 new stores were launched in GoDaddy Website Builder , with the highest activity in 2026-05 (918 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
918 stores launched
505 stores launched
754 stores launched
652 stores launched
845 stores launched
900 stores launched
826 stores launched
786 stores launched
739 stores launched
867 stores launched
844 stores launched
356 stores launched
Monthly Trend
10.2% of last 12 months
5.6% of last 12 months
8.4% of last 12 months
7.3% of last 12 months
9.4% of last 12 months
10.0% of last 12 months
9.2% of last 12 months
8.7% of last 12 months
8.2% of last 12 months
9.6% of last 12 months
9.4% of last 12 months
4.0% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 918 | 10.21% |
| 2026-04 | 505 | 5.62% |
| 2026-03 | 754 | 8.39% |
| 2026-02 | 652 | 7.25% |
| 2026-01 | 845 | 9.40% |
| 2025-12 | 900 | 10.01% |
| 2025-11 | 826 | 9.19% |
| 2025-10 | 786 | 8.74% |
| 2025-09 | 739 | 8.22% |
| 2025-08 | 867 | 9.64% |
| 2025-07 | 844 | 9.39% |
| 2025-06 | 356 | 3.96% |
Active Stores by Launch Year
Currently, 58,198 active stores in GoDaddy Website Builder are tracked in our database , with the most stores launched in 2026 (3,712 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
3,712 active stores
8,934 active stores
8,223 active stores
5,495 active stores
4,842 active stores
5,270 active stores
4,728 active stores
2,634 active stores
2,740 active stores
1,766 active stores
914 active stores
979 active stores
1,082 active stores
1,333 active stores
733 active stores
Distribution by Launch Year
6.4% of tracked active stores
15.4% of tracked active stores
14.1% of tracked active stores
9.4% of tracked active stores
8.3% of tracked active stores
9.1% of tracked active stores
8.1% of tracked active stores
4.5% of tracked active stores
4.7% of tracked active stores
3.0% of tracked active stores
1.6% of tracked active stores
1.7% of tracked active stores
1.9% of tracked active stores
2.3% of tracked active stores
1.3% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 3712 | 6.38% |
| 2025 | 8934 | 15.35% |
| 2024 | 8223 | 14.13% |
| 2023 | 5495 | 9.44% |
| 2022 | 4842 | 8.32% |
| 2021 | 5270 | 9.06% |
| 2020 | 4728 | 8.12% |
| 2019 | 2634 | 4.53% |
| 2018 | 2740 | 4.71% |
| 2017 | 1766 | 3.03% |
| 2016 | 914 | 1.57% |
| 2015 | 979 | 1.68% |
| 2014 | 1082 | 1.86% |
| 2013 | 1333 | 2.29% |
| 2012 | 733 | 1.26% |
Geographic Distribution
United States stores with 52.0% (30,273 active verified stores) , followed by United Kingdom (5.9%) and Canada (4.0%) .
Base: 58,229 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
30,273 active verified stores
3,458 active verified stores
2,343 active verified stores
1,641 active verified stores
1,113 active verified stores
1,110 active verified stores
371 active verified stores
367 active verified stores
364 active verified stores
324 active verified stores
Visual Distribution
30,273 active verified stores
3,458 active verified stores
2,343 active verified stores
1,641 active verified stores
1,113 active verified stores
1,110 active verified stores
371 active verified stores
367 active verified stores
364 active verified stores
324 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 30273 | 51.99% |
| United Kingdom | 3458 | 5.94% |
| Canada | 2343 | 4.02% |
| Australia | 1641 | 2.82% |
| India | 1113 | 1.91% |
| Mexico | 1110 | 1.91% |
| Spain | 371 | 0.64% |
| Brazil | 367 | 0.63% |
| Ecuador | 364 | 0.63% |
| South Africa | 324 | 0.56% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
GoDaddy Online Store
Custom
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
GoDaddy Online Store - Sporting Goods & Outdoor Gear
GoDaddy Online Store - Food & Beverages
GoDaddy Online Store - Furniture & Home Decor
GoDaddy Online Store - Clothing & Accessories
GoDaddy Online Store - Health & Beauty
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 150.7k | 100.00% |
| Emails | 110.8k | 73.55% |
| Phones | 12.3k | 8.14% |
| Ecommerce platform | 150.1k | 99.60% |
| Couriers | 6.5k | 4.33% |
| Payment Providers | 7.5k | 4.96% |
| Categories | 57.8k | 38.36% |
| Social Media | 72.4k | 48.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the GoDaddy Website Builder e-commerce landscape:
Analyze 58.2k verified e-commerce stores on GoDaddy Website Builder - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across GoDaddy Website Builder e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the GoDaddy Website Builder e-commerce intelligence?
-
We track 58.2k verified GoDaddy Website Builder e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 36.9% of displayed detection occurrences (26,721 occurrences) , followed by Instagram (34.5%) and TikTok (8.8%) .
Base: 72,350 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
26,721 occurrences
24,978 occurrences
6,393 occurrences
5,466 occurrences
3,607 occurrences
2,487 occurrences
1,772 occurrences
718 occurrences
131 occurrences
77 occurrences
Visual Distribution
26,721 occurrences
24,978 occurrences
6,393 occurrences
5,466 occurrences
3,607 occurrences
2,487 occurrences
1,772 occurrences
718 occurrences
131 occurrences
77 occurrences