Gatsby Technology Adoption in E-commerce

Discover 991.0 verified e-commerce stores using Gatsby. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 1.7k domains. 991.0 verified as active stores with physical delivery.

· · Next full refresh: April 2026

991.0 verified active stores out of 1.7k detected · 57.6% verification rate

E-commerce Platforms Distribution

Custom leads with 93.4% of stores with physical delivery (926 stores) , followed by Shopify (2.9%) and VTEX (0.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 93.4%

926 stores

29 stores

VTEX 0.8%

8 stores

7 stores

6 stores

3 stores

QDM 0.3%

3 stores

1 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (March 2026)
E-commerce platforms distribution for stores with physical delivery in Gatsby
Platform Stores with Physical Delivery Percentage
Custom 926 93.44%
Shopify 29 2.93%
VTEX 8 0.81%
WooCommerce 7 0.71%
Nexaseller E-commerce Platform 6 0.61%
BigCommerce 6 0.61%
Cafe24 3 0.30%
QDM 3 0.30%
OpenCart 1 0.10%
PrestaShop 1 0.10%
HCL Commerce 1 0.10%
Ready Pro Ecommerce 0 0.00%
SAP Commerce Cloud 0 0.00%
E3Commerce 0 0.00%
Garden Connect 0 0.00%

Categories Distribution

Clothing & Accessories leads with 25.3% of all stores (226 stores) , followed by Health & Beauty (14.4%) and Food & Beverages (10.7%) .

Base: 894 AI-verified stores with physical delivery and detected product categories (90.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 25.3%

226 stores

Health & Beauty 14.4%

129 stores

Food & Beverages 10.7%

96 stores

Sporting Goods & Outdoor Gear 6.3%

56 stores

Home & Garden 6.0%

54 stores

Arts & Entertainment 4.7%

42 stores

Toys & Games 4.7%

42 stores

Pets & Pet Supplies 4.3%

38 stores

Furniture & Home Decor 4.1%

37 stores

Business & Industrial 4.0%

36 stores

Visual Distribution

Distribution of top 10 Gatsby store categories (March 2026)
Distribution of categories in Gatsby e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 226 25.28%
Health & Beauty 129 14.43%
Food & Beverages 96 10.74%
Sporting Goods & Outdoor Gear 56 6.26%
Home & Garden 54 6.04%
Arts & Entertainment 42 4.70%
Toys & Games 42 4.70%
Pets & Pet Supplies 38 4.25%
Furniture & Home Decor 37 4.14%
Business & Industrial 36 4.03%
Gifts & Special Occasions 36 4.03%
Electronics & Technology 30 3.36%
Tools & Hardware 28 3.13%
Jewelry & Watches 28 3.13%
Baby & Toddler 16 1.79%

Payment Providers Distribution

PayPal leads with 21.0% among AI-verified physical stores (109 stores) , followed by American Express (16.6%) and MasterCard (14.8%) .

Base: 421 AI-verified physical stores with detectable payment providers (24.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 21.0%

109 stores

86 stores

77 stores

66 stores

38 stores

VISA 7.3%

38 stores

25 stores

25 stores

Bolt 1.9%

10 stores

JCB 1.7%

9 stores

Visual Distribution

Distribution of top 10 Gatsby payment providers (March 2026)
Distribution of payment providers in Gatsby e-commerce stores
Payment Provider Store Count Market Share
PayPal 109 21.00%
American Express 86 16.57%
MasterCard 77 14.84%
Stripe Connect 66 12.72%
Klarna 38 7.32%
VISA 38 7.32%
Google Pay 25 4.82%
Apple Pay 25 4.82%
Bolt 10 1.93%
JCB 9 1.73%
HiPay 8 1.54%
iDEAL 8 1.54%
BitCoin 7 1.35%
Adyen 7 1.35%
Affirm 6 1.16%

Shipping Carriers Distribution

UPS leads with 20.8% among AI-verified physical stores (69 stores) , followed by DHL (14.2%) and DPD (12.3%) .

Base: 312 AI-verified physical stores with detectable shipping carriers (18.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 20.8%

69 stores

DHL 14.2%

47 stores

DPD 12.3%

41 stores

FedEx 12.0%

40 stores

USPS 9.0%

30 stores

16 stores

14 stores

12 stores

11 stores

GLS 3.0%

10 stores

Visual Distribution

Distribution of top 10 Gatsby shipping carriers (March 2026)
Distribution of shipping carriers in Gatsby e-commerce stores
Shipping Carrier Store Count Market Share
UPS 69 20.78%
DHL 47 14.16%
DPD 41 12.35%
FedEx 40 12.05%
USPS 30 9.04%
Australia Post 16 4.82%
Royal Mail 14 4.22%
La Poste 12 3.61%
Colissimo 11 3.31%
GLS 10 3.01%
TCS 10 3.01%
Mondial Relay 9 2.71%
PostNord 8 2.41%
Colis Privé 8 2.41%
Deutsche Post 7 2.11%

Store Launch Timeline

Over the past 12 months, 62 new stores were launched in Gatsby , with the highest activity in 2026-02 (5 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-02 8.1%

5 stores launched

2026-01 6.5%

4 stores launched

2025-12 6.5%

4 stores launched

2025-11 12.9%

8 stores launched

2025-10 6.5%

4 stores launched

2025-09 9.7%

6 stores launched

2025-08 12.9%

8 stores launched

2025-07 14.5%

9 stores launched

2025-06 4.8%

3 stores launched

2025-05 6.5%

4 stores launched

2025-04 9.7%

6 stores launched

2025-03 1.6%

1 stores launched

Monthly Trend

Monthly store launches in Gatsby (March 2026)
Monthly store launches in Gatsby over the past 12 months
Month Stores Launched Percentage
2026-02 5 8.06%
2026-01 4 6.45%
2025-12 4 6.45%
2025-11 8 12.90%
2025-10 4 6.45%
2025-09 6 9.68%
2025-08 8 12.90%
2025-07 9 14.52%
2025-06 3 4.84%
2025-05 4 6.45%
2025-04 6 9.68%
2025-03 1 1.61%

Active Stores by Launch Year

Currently, 943 active stores in Gatsby are tracked in our database , with the most stores launched in 2026 (9 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 1.0%

9 active stores

2025 7.4%

70 active stores

2024 8.0%

75 active stores

2023 7.0%

66 active stores

2022 8.8%

83 active stores

2021 13.1%

124 active stores

2020 10.9%

103 active stores

2019 5.8%

55 active stores

2018 4.5%

42 active stores

2017 3.2%

30 active stores

2016 2.4%

23 active stores

2015 2.9%

27 active stores

2014 1.9%

18 active stores

2013 2.5%

24 active stores

2012 1.4%

13 active stores

Distribution by Launch Year

Active stores in Gatsby by original launch year (March 2026)
Active stores in Gatsby by launch year
Launch Year Active Stores Percentage
2026 9 0.95%
2025 70 7.42%
2024 75 7.95%
2023 66 7.00%
2022 83 8.80%
2021 124 13.15%
2020 103 10.92%
2019 55 5.83%
2018 42 4.45%
2017 30 3.18%
2016 23 2.44%
2015 27 2.86%
2014 18 1.91%
2013 24 2.55%
2012 13 1.38%
2011 16 1.70%
2010 20 2.12%
2009 10 1.06%
2008 10 1.06%
2007 10 1.06%
2006 7 0.74%
2005 9 0.95%
2004 11 1.17%
2003 10 1.06%
2002 13 1.38%
2001 11 1.17%
2000 14 1.48%
1999 8 0.85%
1998 16 1.70%
1997 7 0.74%
1996 5 0.53%
1995 4 0.42%

Social Media Usage

Instagram leads with 29.1% among stores with at least one detectable social profile (602 stores) , followed by Facebook (26.7%) and YouTube (12.5%) .

Base: 1,154 stores with any detectable social profile (67.1% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 29.1%

602 stores

Facebook 26.7%

553 stores

YouTube 12.5%

260 stores

Twitter 9.7%

201 stores

TikTok 6.3%

131 stores

Pinterest 6.0%

125 stores

LinkedIn 5.9%

122 stores

X 2.4%

49 stores

WhatsApp 0.7%

15 stores

Twitch 0.7%

14 stores

Visual Distribution

Distribution of social media platforms in Gatsby (March 2026)
Distribution of social media platforms in Gatsby e-commerce stores
Social Platform Store Count Market Share
Instagram 602 29.05%
Facebook 553 26.69%
YouTube 260 12.55%
Twitter 201 9.70%
TikTok 131 6.32%
Pinterest 125 6.03%
LinkedIn 122 5.89%
X 49 2.36%
WhatsApp 15 0.72%
Twitch 14 0.68%

Geographic Distribution

United States leads with 36.3% (270 AI-verified stores) , followed by United Kingdom (13.3%) and Australia (8.2%) .

Base: 744 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

270 AI-verified stores

99 AI-verified stores

61 AI-verified stores

36 AI-verified stores

28 AI-verified stores

26 AI-verified stores

25 AI-verified stores

India 2.8%

21 AI-verified stores

20 AI-verified stores

20 AI-verified stores

Visual Distribution

Geographic distribution of stores using Gatsby (March 2026)
Geographic distribution of stores using Gatsby
Country AI-Verified Store Count Market Share
United States 270 36.29%
United Kingdom 99 13.31%
Australia 61 8.20%
Germany 36 4.84%
Canada 28 3.76%
France 26 3.49%
Russia 25 3.36%
India 21 2.82%
New Zealand 20 2.69%
Netherlands 20 2.69%
Sweden 19 2.55%
Japan 18 2.42%
Poland 17 2.28%
Austria 16 2.15%
Spain 14 1.88%
Italy 11 1.48%
China 11 1.48%
Belgium 11 1.48%
Denmark 11 1.48%
Brazil 10 1.34%

Data Coverage

Field Rows count Coverage
Website 1.7k 100.00%
Emails 967.0 56.19%
Phones 470.0 27.31%
Ecommerce platform 1.6k 92.33%
Couriers 312.0 18.13%
Payment Providers 421.0 24.46%
Categories 931.0 54.10%
Social Media 1.2k 67.05%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

Market Intelligence

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Market Intelligence

Understand the Gatsby e-commerce landscape:

Analyze 991.0 verified e-commerce stores on Gatsby - technology adoption, market share, competitive positioning.

Track Competitive Shifts

Monitor platform migrations, technology adoption, and market share changes across Gatsby e-commerce.

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Size Your Addressable Market

Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.

Explore Data

Monitor Adoption Trends

Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.

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Data Access

  • Interactive search and filtering via web app
  • REST API for programmatic access and automation
  • Monthly data refreshes with historical tracking

Use Cases

  • Competitive intelligence and market sizing
  • Technology adoption and platform migration analysis
  • Sales prospecting and account-based targeting
  • Investment research and due diligence

Frequently Asked Questions

What data is included in the Gatsby e-commerce intelligence?

We track 991.0 verified Gatsby e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.

How is the data collected and how often is it updated?

We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.

How do I access the data?

Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →

Can I filter by specific segments?

Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.

Do you offer enterprise or custom licensing?

Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.

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