Gatsby Technology Adoption in E-commerce
Discover 833 verified e-commerce stores using Gatsby. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.2k domains. 833 verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
833 verified active stores out of 1.2k detected · 70.7% verification rate
E-commerce Platforms Distribution
Custom stores with 92.9% of stores with physical delivery (774 stores) , followed by Shopify (3.7%) and VTEX (1.1%) .
Base: 833 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
774 stores
31 stores
9 stores
6 stores
4 stores
3 stores
3 stores
1 stores
1 stores
1 stores
Visual Distribution
774 stores
31 stores
9 stores
6 stores
4 stores
3 stores
3 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 774 | 92.92% |
| Shopify | 31 | 3.72% |
| VTEX | 9 | 1.08% |
| WooCommerce | 6 | 0.72% |
| BigCommerce | 4 | 0.48% |
| QDM | 3 | 0.36% |
| Cafe24 | 3 | 0.36% |
| HCL Commerce | 1 | 0.12% |
| PrestaShop | 1 | 0.12% |
| OpenCart | 1 | 0.12% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 65.7% share of detected Gatsby e-commerce signals (774) , with Shopify at 3.8% and VTEX at 0.8% (June 2026) .
Base: 1,178 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
774 websites
45 websites
10 websites
16 websites
8 websites
17 websites
4 websites
2 websites
1 websites
1 websites
Visual Distribution
774 websites
45 websites
10 websites
16 websites
8 websites
17 websites
4 websites
2 websites
1 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 774 | 65.70% |
| Shopify | 45 | 3.82% |
| VTEX | 10 | 0.85% |
| WooCommerce | 16 | 1.36% |
| BigCommerce | 8 | 0.68% |
| QDM | 17 | 1.44% |
| Cafe24 | 4 | 0.34% |
| HCL Commerce | 2 | 0.17% |
| PrestaShop | 1 | 0.08% |
| OpenCart | 1 | 0.08% |
Categories Distribution
Clothing & Accessories stores with 22.6% of all stores (188 stores) , followed by Health & Beauty (12.4%) and Food & Beverages (9.6%) .
Base: 833 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
188 stores
103 stores
80 stores
46 stores
44 stores
38 stores
37 stores
34 stores
32 stores
28 stores
Visual Distribution
188 stores
103 stores
80 stores
46 stores
44 stores
38 stores
37 stores
34 stores
32 stores
28 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 188 | 22.57% |
| Health & Beauty | 103 | 12.36% |
| Food & Beverages | 80 | 9.60% |
| Home & Garden | 46 | 5.52% |
| Sporting Goods & Outdoor Gear | 44 | 5.28% |
| Pets & Pet Supplies | 38 | 4.56% |
| Arts & Entertainment | 37 | 4.44% |
| Toys & Games | 34 | 4.08% |
| Furniture & Home Decor | 32 | 3.84% |
| Business & Industrial | 28 | 3.36% |
Payment Providers Distribution
PayPal accounts for 24.2% of displayed detection occurrences (88 occurrences) , followed by American Express (19.6%) and MasterCard (15.4%) .
Base: 363 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
88 occurrences
71 occurrences
56 occurrences
53 occurrences
26 occurrences
21 occurrences
19 occurrences
14 occurrences
8 occurrences
7 occurrences
Visual Distribution
88 occurrences
71 occurrences
56 occurrences
53 occurrences
26 occurrences
21 occurrences
19 occurrences
14 occurrences
8 occurrences
7 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 88 | 24.24% |
| American Express | 71 | 19.56% |
| MasterCard | 56 | 15.43% |
| Stripe Connect | 53 | 14.60% |
| Klarna | 26 | 7.16% |
| Google Pay | 21 | 5.79% |
| Apple Pay | 19 | 5.23% |
| VISA | 14 | 3.86% |
| HiPay | 8 | 2.20% |
| Bolt | 7 | 1.93% |
Shipping Carriers Distribution
UPS accounts for 20.7% of displayed detection occurrences (55 occurrences) , followed by FedEx (16.5%) and DHL (16.5%) .
Base: 266 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
55 occurrences
44 occurrences
44 occurrences
34 occurrences
28 occurrences
15 occurrences
14 occurrences
13 occurrences
10 occurrences
9 occurrences
Visual Distribution
55 occurrences
44 occurrences
44 occurrences
34 occurrences
28 occurrences
15 occurrences
14 occurrences
13 occurrences
10 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 55 | 20.68% |
| FedEx | 44 | 16.54% |
| DHL | 44 | 16.54% |
| DPD | 34 | 12.78% |
| USPS | 28 | 10.53% |
| Royal Mail | 15 | 5.64% |
| Australia Post | 14 | 5.26% |
| La Poste | 13 | 4.89% |
| Colissimo | 10 | 3.76% |
| TCS | 9 | 3.38% |
Store Launch Timeline
Over the past 12 months, 39 new stores were launched in Gatsby , with the highest activity in 2026-05 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
4 stores launched
4 stores launched
3 stores launched
3 stores launched
6 stores launched
1 stores launched
4 stores launched
5 stores launched
3 stores launched
3 stores launched
Monthly Trend
2.6% of last 12 months
5.1% of last 12 months
10.3% of last 12 months
10.3% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
15.4% of last 12 months
2.6% of last 12 months
10.3% of last 12 months
12.8% of last 12 months
7.7% of last 12 months
7.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 1 | 2.56% |
| 2026-04 | 2 | 5.13% |
| 2026-03 | 4 | 10.26% |
| 2026-02 | 4 | 10.26% |
| 2026-01 | 3 | 7.69% |
| 2025-12 | 3 | 7.69% |
| 2025-11 | 6 | 15.38% |
| 2025-10 | 1 | 2.56% |
| 2025-09 | 4 | 10.26% |
| 2025-08 | 5 | 12.82% |
| 2025-07 | 3 | 7.69% |
| 2025-06 | 3 | 7.69% |
Active Stores by Launch Year
Currently, 788 active stores in Gatsby are tracked in our database , with the most stores launched in 2026 (16 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
16 active stores
42 active stores
53 active stores
50 active stores
62 active stores
106 active stores
92 active stores
48 active stores
39 active stores
31 active stores
21 active stores
22 active stores
16 active stores
22 active stores
11 active stores
Distribution by Launch Year
2.0% of tracked active stores
5.3% of tracked active stores
6.7% of tracked active stores
6.3% of tracked active stores
7.9% of tracked active stores
13.5% of tracked active stores
11.7% of tracked active stores
6.1% of tracked active stores
4.9% of tracked active stores
3.9% of tracked active stores
2.7% of tracked active stores
2.8% of tracked active stores
2.0% of tracked active stores
2.8% of tracked active stores
1.4% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 16 | 2.03% |
| 2025 | 42 | 5.33% |
| 2024 | 53 | 6.73% |
| 2023 | 50 | 6.35% |
| 2022 | 62 | 7.87% |
| 2021 | 106 | 13.45% |
| 2020 | 92 | 11.68% |
| 2019 | 48 | 6.09% |
| 2018 | 39 | 4.95% |
| 2017 | 31 | 3.93% |
| 2016 | 21 | 2.66% |
| 2015 | 22 | 2.79% |
| 2014 | 16 | 2.03% |
| 2013 | 22 | 2.79% |
| 2012 | 11 | 1.40% |
Geographic Distribution
United States stores with 27.0% (225 active verified stores) , followed by United Kingdom (10.1%) and Australia (6.5%) .
Base: 833 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
225 active verified stores
84 active verified stores
54 active verified stores
31 active verified stores
27 active verified stores
24 active verified stores
20 active verified stores
20 active verified stores
18 active verified stores
17 active verified stores
Visual Distribution
225 active verified stores
84 active verified stores
54 active verified stores
31 active verified stores
27 active verified stores
24 active verified stores
20 active verified stores
20 active verified stores
18 active verified stores
17 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 225 | 27.01% |
| United Kingdom | 84 | 10.08% |
| Australia | 54 | 6.48% |
| Germany | 31 | 3.72% |
| France | 27 | 3.24% |
| Canada | 24 | 2.88% |
| New Zealand | 20 | 2.40% |
| Netherlands | 20 | 2.40% |
| Poland | 18 | 2.16% |
| India | 17 | 2.04% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Health & Beauty
Custom - Sporting Goods & Outdoor Gear
Custom
Custom - Health & Beauty
Custom - Clothing & Accessories
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.2k | 100.00% |
| Emails | 735 | 62.39% |
| Phones | 536 | 45.50% |
| Ecommerce platform | 1k | 88.88% |
| Couriers | 288 | 24.45% |
| Payment Providers | 362 | 30.73% |
| Categories | 781 | 66.30% |
| Social Media | 799 | 67.83% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Gatsby e-commerce landscape:
Analyze 833 verified e-commerce stores on Gatsby - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Gatsby e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Gatsby e-commerce intelligence?
-
We track 833 verified Gatsby e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 28.8% of displayed detection occurrences (518 occurrences) , followed by Facebook (26.8%) and YouTube (12.1%) .
Base: 1,796 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
518 occurrences
481 occurrences
218 occurrences
162 occurrences
115 occurrences
113 occurrences
110 occurrences
51 occurrences
15 occurrences
13 occurrences
Visual Distribution
518 occurrences
481 occurrences
218 occurrences
162 occurrences
115 occurrences
113 occurrences
110 occurrences
51 occurrences
15 occurrences
13 occurrences