Fastly Technology Adoption in E-commerce
Discover 2.3k verified e-commerce stores using Fastly. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.4k domains. 2.3k verified as active stores with physical delivery.
· · Next full refresh: May 2026
2.3k verified active stores out of 6.4k detected · 36.2% verification rate
E-commerce Platforms Distribution
Custom leads with 72.6% of stores with physical delivery (1,659 stores) , followed by WooCommerce (14.6%) and Salesforce Commerce Cloud (7.5%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,659 stores
333 stores
172 stores
48 stores
34 stores
13 stores
6 stores
4 stores
4 stores
2 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1659 | 72.64% |
| WooCommerce | 333 | 14.58% |
| Salesforce Commerce Cloud | 172 | 7.53% |
| Shopify | 48 | 2.10% |
| Drupal Commerce | 34 | 1.49% |
| Magento | 13 | 0.57% |
| Nexaseller E-commerce Platform | 6 | 0.26% |
| BigCommerce | 4 | 0.18% |
| Commerce7 | 4 | 0.18% |
| Tray | 2 | 0.09% |
| KMK Bilgi Teknolojileri E-commerce Platform | 2 | 0.09% |
| Nuvemshop | 2 | 0.09% |
| Dropify | 2 | 0.09% |
| App.ro E-commerce Platform | 2 | 0.09% |
| CS-Cart | 1 | 0.04% |
All Stores Distribution
Custom holds 34.5% share of all Fastly e-commerce stores (1,659) , with WooCommerce at 31.8% and Salesforce Commerce Cloud at 4.2% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,659 stores
1,526 stores
201 stores
1,006 stores
48 stores
215 stores
96 stores
19 stores
12 stores
4 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1659 | 34.53% |
| WooCommerce | 1526 | 31.76% |
| Salesforce Commerce Cloud | 201 | 4.18% |
| Shopify | 1006 | 20.94% |
| Drupal Commerce | 48 | 1.00% |
| Magento | 215 | 4.47% |
| Nexaseller E-commerce Platform | 96 | 2.00% |
| BigCommerce | 19 | 0.40% |
| Commerce7 | 12 | 0.25% |
| Tray | 4 | 0.08% |
| KMK Bilgi Teknolojileri E-commerce Platform | 2 | 0.04% |
| Nuvemshop | 2 | 0.04% |
| Dropify | 6 | 0.12% |
| App.ro E-commerce Platform | 8 | 0.17% |
| CS-Cart | 1 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 21.7% of all stores (438 stores) , followed by Health & Beauty (15.3%) and Sporting Goods & Outdoor Gear (12.5%) .
Base: 2,015 AI-verified stores with physical delivery and detected product categories (87.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
438 stores
308 stores
252 stores
234 stores
112 stores
106 stores
100 stores
94 stores
81 stores
77 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 438 | 21.74% |
| Health & Beauty | 308 | 15.29% |
| Sporting Goods & Outdoor Gear | 252 | 12.51% |
| Food & Beverages | 234 | 11.61% |
| Business & Industrial | 112 | 5.56% |
| Books & Media | 106 | 5.26% |
| Gifts & Special Occasions | 100 | 4.96% |
| Electronics & Technology | 94 | 4.67% |
| Toys & Games | 81 | 4.02% |
| Home & Garden | 77 | 3.82% |
| Tools & Hardware | 53 | 2.63% |
| Arts & Entertainment | 50 | 2.48% |
| Jewelry & Watches | 45 | 2.23% |
| Furniture & Home Decor | 38 | 1.89% |
| Vehicles & Parts | 27 | 1.34% |
Payment Providers Distribution
PayPal leads with 28.7% among AI-verified physical stores (157 stores) , followed by Stripe Connect (15.4%) and American Express (13.2%) .
Base: 781 AI-verified physical stores with detectable payment providers (12.3% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
157 stores
84 stores
72 stores
70 stores
28 stores
27 stores
24 stores
16 stores
14 stores
12 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 157 | 28.70% |
| Stripe Connect | 84 | 15.36% |
| American Express | 72 | 13.16% |
| MasterCard | 70 | 12.80% |
| Apple Pay | 28 | 5.12% |
| Google Pay | 27 | 4.94% |
| VISA | 24 | 4.39% |
| Bolt | 16 | 2.93% |
| Mollie | 14 | 2.56% |
| Klarna | 12 | 2.19% |
| Razorpay | 12 | 2.19% |
| Affirm | 9 | 1.65% |
| BitCoin | 9 | 1.65% |
| Sezzle | 7 | 1.28% |
| Boleto | 6 | 1.10% |
Shipping Carriers Distribution
UPS leads with 31.0% among AI-verified physical stores (198 stores) , followed by USPS (28.2%) and FedEx (12.5%) .
Base: 720 AI-verified physical stores with detectable shipping carriers (11.3% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
198 stores
180 stores
80 stores
42 stores
24 stores
22 stores
21 stores
15 stores
13 stores
10 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 198 | 31.03% |
| USPS | 180 | 28.21% |
| FedEx | 80 | 12.54% |
| DHL | 42 | 6.58% |
| DPD | 24 | 3.76% |
| Royal Mail | 22 | 3.45% |
| Hermes | 21 | 3.29% |
| Giaohangnhanh | 15 | 2.35% |
| TNT | 13 | 2.04% |
| Canada Post | 10 | 1.57% |
| JNE | 9 | 1.41% |
| Estes | 7 | 1.10% |
| СДЭК | 7 | 1.10% |
| Delhivery | 5 | 0.78% |
| Почта России | 5 | 0.78% |
Store Launch Timeline
Over the past 12 months, 936 new stores were launched in Fastly , with the highest activity in 2026-03 (147 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
147 stores launched
80 stores launched
62 stores launched
75 stores launched
69 stores launched
63 stores launched
83 stores launched
81 stores launched
141 stores launched
57 stores launched
48 stores launched
30 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 147 | 15.71% |
| 2026-02 | 80 | 8.55% |
| 2026-01 | 62 | 6.62% |
| 2025-12 | 75 | 8.01% |
| 2025-11 | 69 | 7.37% |
| 2025-10 | 63 | 6.73% |
| 2025-09 | 83 | 8.87% |
| 2025-08 | 81 | 8.65% |
| 2025-07 | 141 | 15.06% |
| 2025-06 | 57 | 6.09% |
| 2025-05 | 48 | 5.13% |
| 2025-04 | 30 | 3.21% |
Active Stores by Launch Year
Currently, 2,248 active stores in Fastly are tracked in our database , with the most stores launched in 2026 (291 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
291 active stores
748 active stores
205 active stores
117 active stores
93 active stores
94 active stores
99 active stores
64 active stores
76 active stores
42 active stores
22 active stores
24 active stores
15 active stores
38 active stores
19 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 291 | 12.94% |
| 2025 | 748 | 33.27% |
| 2024 | 205 | 9.12% |
| 2023 | 117 | 5.20% |
| 2022 | 93 | 4.14% |
| 2021 | 94 | 4.18% |
| 2020 | 99 | 4.40% |
| 2019 | 64 | 2.85% |
| 2018 | 76 | 3.38% |
| 2017 | 42 | 1.87% |
| 2016 | 22 | 0.98% |
| 2015 | 24 | 1.07% |
| 2014 | 15 | 0.67% |
| 2013 | 38 | 1.69% |
| 2012 | 19 | 0.85% |
| 2011 | 32 | 1.42% |
| 2010 | 23 | 1.02% |
| 2009 | 18 | 0.80% |
| 2008 | 24 | 1.07% |
| 2007 | 20 | 0.89% |
| 2006 | 20 | 0.89% |
| 2005 | 8 | 0.36% |
| 2004 | 14 | 0.62% |
| 2003 | 21 | 0.93% |
| 2002 | 18 | 0.80% |
| 2001 | 25 | 1.11% |
| 2000 | 21 | 0.93% |
| 1999 | 18 | 0.80% |
| 1998 | 14 | 0.62% |
| 1997 | 11 | 0.49% |
| 1996 | 8 | 0.36% |
| 1995 | 6 | 0.27% |
Geographic Distribution
United States leads with 37.8% (631 AI-verified stores) , followed by Indonesia (23.6%) and India (9.7%) .
Base: 1,671 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
631 AI-verified stores
395 AI-verified stores
162 AI-verified stores
101 AI-verified stores
52 AI-verified stores
42 AI-verified stores
33 AI-verified stores
32 AI-verified stores
30 AI-verified stores
27 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 631 | 37.76% |
| Indonesia | 395 | 23.64% |
| India | 162 | 9.69% |
| United Kingdom | 101 | 6.04% |
| Vietnam | 52 | 3.11% |
| Canada | 42 | 2.51% |
| Russia | 33 | 1.97% |
| Australia | 32 | 1.92% |
| Brazil | 30 | 1.80% |
| France | 27 | 1.62% |
| Germany | 24 | 1.44% |
| South Africa | 20 | 1.20% |
| Poland | 19 | 1.14% |
| China | 17 | 1.02% |
| Turkey | 16 | 0.96% |
| Pakistan | 15 | 0.90% |
| Ukraine | 14 | 0.84% |
| Spain | 14 | 0.84% |
| Netherlands | 14 | 0.84% |
| Kenya | 13 | 0.78% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Tools & Hardware
Custom
Custom - Food & Beverages
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Electronics & Technology
Custom - Sporting Goods & Outdoor Gear
WooCommerce - Sporting Goods & Outdoor Gear
Custom - Food & Beverages
Custom - Vehicles & Parts
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.4k | 100.00% |
| Emails | 2.2k | 35.11% |
| Phones | 438.0 | 6.89% |
| Ecommerce platform | 6.1k | 95.81% |
| Couriers | 720.0 | 11.33% |
| Payment Providers | 781.0 | 12.29% |
| Categories | 2.2k | 33.84% |
| Social Media | 3.4k | 54.27% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fastly e-commerce landscape:
Analyze 2.3k verified e-commerce stores on Fastly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fastly e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fastly e-commerce intelligence?
-
We track 2.3k verified Fastly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 25.8% among stores with at least one detectable social profile (1,177 stores) , followed by Facebook (21.8%) and YouTube (13.1%) .
Base: 3,448 stores with any detectable social profile (54.3% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,177 stores
996 stores
597 stores
442 stores
395 stores
378 stores
338 stores
126 stores
70 stores
42 stores
Visual Distribution