Fastly Technology Adoption in E-commerce
Discover 1.8k verified e-commerce stores using Fastly. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 6.3k domains. 1.8k verified as active stores with physical delivery.
· · Next full refresh: April 2026
1.8k verified active stores out of 6.3k detected · 28.1% verification rate
E-commerce Platforms Distribution
Custom leads with 62.9% of stores with physical delivery (1,111 stores) , followed by WooCommerce (19.4%) and Salesforce Commerce Cloud (11.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,111 stores
342 stores
199 stores
33 stores
26 stores
25 stores
7 stores
6 stores
4 stores
3 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1111 | 62.95% |
| WooCommerce | 342 | 19.38% |
| Salesforce Commerce Cloud | 199 | 11.27% |
| Drupal Commerce | 33 | 1.87% |
| Shopify | 26 | 1.47% |
| Magento | 25 | 1.42% |
| Snipcart | 7 | 0.40% |
| Adimo | 6 | 0.34% |
| Commerce7 | 4 | 0.23% |
| Ecwid | 3 | 0.17% |
| BigCommerce | 3 | 0.17% |
| Shopware | 2 | 0.11% |
| WooCommerce, EasyDigitalDownloads | 2 | 0.11% |
| TradePending | 1 | 0.06% |
| Tray | 1 | 0.06% |
All Stores Distribution
Custom holds 19.9% share of all Fastly e-commerce stores (1,111) , with WooCommerce at 28.4% and Salesforce Commerce Cloud at 4.1% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,111 stores
1,585 stores
228 stores
51 stores
1,076 stores
202 stores
72 stores
49 stores
12 stores
16 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1111 | 19.91% |
| WooCommerce | 1585 | 28.41% |
| Salesforce Commerce Cloud | 228 | 4.09% |
| Drupal Commerce | 51 | 0.91% |
| Shopify | 1076 | 19.29% |
| Magento | 202 | 3.62% |
| Snipcart | 72 | 1.29% |
| Adimo | 49 | 0.88% |
| Commerce7 | 12 | 0.22% |
| Ecwid | 16 | 0.29% |
| BigCommerce | 21 | 0.38% |
| Shopware | 4 | 0.07% |
| WooCommerce, EasyDigitalDownloads | 4 | 0.07% |
| TradePending | 1147 | 20.56% |
| Tray | 1 | 0.02% |
Categories Distribution
Clothing & Accessories leads with 33.6% of all stores (436 stores) , followed by Electronics & Technology (17.5%) and Health & Beauty (10.2%) .
Base: 1,297 AI-verified stores with physical delivery and detected product categories (73.3% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
436 stores
227 stores
132 stores
92 stores
91 stores
67 stores
50 stores
43 stores
30 stores
28 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 436 | 33.62% |
| Electronics & Technology | 227 | 17.50% |
| Health & Beauty | 132 | 10.18% |
| Food & Beverages | 92 | 7.09% |
| Books & Media | 91 | 7.02% |
| Home & Garden | 67 | 5.17% |
| Furniture & Home Decor | 50 | 3.86% |
| Jewelry & Watches | 43 | 3.32% |
| Business & Industrial | 30 | 2.31% |
| Tools & Hardware | 28 | 2.16% |
| Sporting Goods & Outdoor Gear | 23 | 1.77% |
| Gifts & Special Occasions | 21 | 1.62% |
| Vehicles & Parts | 21 | 1.62% |
| Arts & Entertainment | 20 | 1.54% |
| Office Supplies | 16 | 1.23% |
Payment Providers Distribution
PayPal leads with 26.7% among AI-verified physical stores (114 stores) , followed by MasterCard (15.5%) and Stripe Connect (14.8%) .
Base: 729 AI-verified physical stores with detectable payment providers (11.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
114 stores
66 stores
63 stores
61 stores
26 stores
18 stores
17 stores
17 stores
13 stores
7 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 114 | 26.70% |
| MasterCard | 66 | 15.46% |
| Stripe Connect | 63 | 14.75% |
| American Express | 61 | 14.29% |
| Bolt | 26 | 6.09% |
| Apple Pay | 18 | 4.22% |
| VISA | 17 | 3.98% |
| Google Pay | 17 | 3.98% |
| Klarna | 13 | 3.04% |
| Sezzle | 7 | 1.64% |
| Razorpay | 7 | 1.64% |
| Affirm | 7 | 1.64% |
| BitCoin | 5 | 1.17% |
| Authorize.Net | 3 | 0.70% |
| Braintree | 3 | 0.70% |
Shipping Carriers Distribution
UPS leads with 33.6% among AI-verified physical stores (199 stores) , followed by USPS (29.2%) and FedEx (12.8%) .
Base: 759 AI-verified physical stores with detectable shipping carriers (12.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
199 stores
173 stores
76 stores
33 stores
25 stores
23 stores
17 stores
14 stores
8 stores
5 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 199 | 33.61% |
| USPS | 173 | 29.22% |
| FedEx | 76 | 12.84% |
| DHL | 33 | 5.57% |
| DPD | 25 | 4.22% |
| Royal Mail | 23 | 3.89% |
| Hermes | 17 | 2.87% |
| TNT | 14 | 2.36% |
| Canada Post | 8 | 1.35% |
| GLS | 5 | 0.84% |
| JNE | 5 | 0.84% |
| Speedy | 5 | 0.84% |
| Australia Post | 3 | 0.51% |
| СДЭК | 3 | 0.51% |
| Ceska Posta | 3 | 0.51% |
Store Launch Timeline
Over the past 12 months, 597 new stores were launched in Fastly , with the highest activity in 2026-02 (58 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
58 stores launched
47 stores launched
47 stores launched
47 stores launched
28 stores launched
43 stores launched
67 stores launched
108 stores launched
42 stores launched
34 stores launched
36 stores launched
40 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 58 | 9.72% |
| 2026-01 | 47 | 7.87% |
| 2025-12 | 47 | 7.87% |
| 2025-11 | 47 | 7.87% |
| 2025-10 | 28 | 4.69% |
| 2025-09 | 43 | 7.20% |
| 2025-08 | 67 | 11.22% |
| 2025-07 | 108 | 18.09% |
| 2025-06 | 42 | 7.04% |
| 2025-05 | 34 | 5.70% |
| 2025-04 | 36 | 6.03% |
| 2025-03 | 40 | 6.70% |
Active Stores by Launch Year
Currently, 1,728 active stores in Fastly are tracked in our database , with the most stores launched in 2026 (107 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
107 active stores
535 active stores
186 active stores
89 active stores
88 active stores
86 active stores
78 active stores
57 active stores
67 active stores
29 active stores
22 active stores
19 active stores
17 active stores
37 active stores
18 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 107 | 6.19% |
| 2025 | 535 | 30.96% |
| 2024 | 186 | 10.76% |
| 2023 | 89 | 5.15% |
| 2022 | 88 | 5.09% |
| 2021 | 86 | 4.98% |
| 2020 | 78 | 4.51% |
| 2019 | 57 | 3.30% |
| 2018 | 67 | 3.88% |
| 2017 | 29 | 1.68% |
| 2016 | 22 | 1.27% |
| 2015 | 19 | 1.10% |
| 2014 | 17 | 0.98% |
| 2013 | 37 | 2.14% |
| 2012 | 18 | 1.04% |
| 2011 | 28 | 1.62% |
| 2010 | 19 | 1.10% |
| 2009 | 19 | 1.10% |
| 2008 | 18 | 1.04% |
| 2007 | 13 | 0.75% |
| 2006 | 20 | 1.16% |
| 2005 | 8 | 0.46% |
| 2004 | 10 | 0.58% |
| 2003 | 23 | 1.33% |
| 2002 | 21 | 1.22% |
| 2001 | 25 | 1.45% |
| 2000 | 26 | 1.50% |
| 1999 | 20 | 1.16% |
| 1998 | 20 | 1.16% |
| 1997 | 14 | 0.81% |
| 1996 | 3 | 0.17% |
| 1995 | 6 | 0.35% |
Geographic Distribution
United States leads with 43.2% (606 AI-verified stores) , followed by Indonesia (24.9%) and United Kingdom (7.5%) .
Base: 1,404 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
606 AI-verified stores
350 AI-verified stores
105 AI-verified stores
97 AI-verified stores
33 AI-verified stores
26 AI-verified stores
23 AI-verified stores
21 AI-verified stores
18 AI-verified stores
16 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 606 | 43.16% |
| Indonesia | 350 | 24.93% |
| United Kingdom | 105 | 7.48% |
| India | 97 | 6.91% |
| Canada | 33 | 2.35% |
| Australia | 26 | 1.85% |
| France | 23 | 1.64% |
| Germany | 21 | 1.50% |
| Russia | 18 | 1.28% |
| Vietnam | 16 | 1.14% |
| South Africa | 15 | 1.07% |
| Brazil | 13 | 0.93% |
| Pakistan | 12 | 0.85% |
| Czechia | 11 | 0.78% |
| Nigeria | 10 | 0.71% |
| Sweden | 10 | 0.71% |
| Netherlands | 10 | 0.71% |
| China | 10 | 0.71% |
| Poland | 10 | 0.71% |
| Kenya | 8 | 0.57% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom
Magento - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Furniture & Home Decor
Custom - Clothing & Accessories
Shopify - Electronics & Technology
Custom
Custom - Electronics & Technology
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 6.3k | 100.00% |
| Emails | 1.8k | 29.02% |
| Phones | 403.0 | 6.40% |
| Ecommerce platform | 6.2k | 98.11% |
| Couriers | 759.0 | 12.05% |
| Payment Providers | 729.0 | 11.57% |
| Categories | 1.5k | 24.23% |
| Social Media | 4.1k | 64.36% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fastly e-commerce landscape:
Analyze 1.8k verified e-commerce stores on Fastly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fastly e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fastly e-commerce intelligence?
-
We track 1.8k verified Fastly e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 24.5% among stores with at least one detectable social profile (1,095 stores) , followed by Facebook (20.6%) and YouTube (14.6%) .
Base: 4,054 stores with any detectable social profile (64.4% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,095 stores
921 stores
652 stores
461 stores
389 stores
379 stores
370 stores
117 stores
65 stores
23 stores
Visual Distribution