Fastly Technology Adoption in E-commerce
Discover 2.2k verified e-commerce stores using Fastly. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 5.5k domains. 2.2k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
2.2k verified active stores out of 5.5k detected · 40.6% verification rate
E-commerce Platforms Distribution
Custom stores with 74.6% of stores with physical delivery (1,673 stores) , followed by WooCommerce (13.6%) and Salesforce Commerce Cloud (5.8%) .
Base: 2,244 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,673 stores
306 stores
131 stores
44 stores
43 stores
30 stores
3 stores
2 stores
2 stores
1 stores
Visual Distribution
1,673 stores
306 stores
131 stores
44 stores
43 stores
30 stores
3 stores
2 stores
2 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1673 | 74.55% |
| WooCommerce | 306 | 13.64% |
| Salesforce Commerce Cloud | 131 | 5.84% |
| Magento | 44 | 1.96% |
| Shopify | 43 | 1.92% |
| Drupal Commerce | 30 | 1.34% |
| Commerce7 | 3 | 0.13% |
| QDM | 2 | 0.09% |
| BigCommerce | 2 | 0.09% |
| CS-Cart | 1 | 0.04% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 30.3% share of detected Fastly e-commerce signals (1,673) , with WooCommerce at 26.2% and Salesforce Commerce Cloud at 2.8% (June 2026) .
Base: 5,527 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,673 websites
1,450 websites
155 websites
227 websites
994 websites
43 websites
10 websites
116 websites
16 websites
1 websites
Visual Distribution
1,673 websites
1,450 websites
155 websites
227 websites
994 websites
43 websites
10 websites
116 websites
16 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1673 | 30.27% |
| WooCommerce | 1450 | 26.23% |
| Salesforce Commerce Cloud | 155 | 2.80% |
| Magento | 227 | 4.11% |
| Shopify | 994 | 17.98% |
| Drupal Commerce | 43 | 0.78% |
| Commerce7 | 10 | 0.18% |
| QDM | 116 | 2.10% |
| BigCommerce | 16 | 0.29% |
| CS-Cart | 1 | 0.02% |
Categories Distribution
Clothing & Accessories stores with 18.2% of all stores (409 stores) , followed by Health & Beauty (13.8%) and Food & Beverages (10.2%) .
Base: 2,244 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
409 stores
309 stores
228 stores
227 stores
118 stores
93 stores
90 stores
83 stores
80 stores
65 stores
Visual Distribution
409 stores
309 stores
228 stores
227 stores
118 stores
93 stores
90 stores
83 stores
80 stores
65 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 409 | 18.23% |
| Health & Beauty | 309 | 13.77% |
| Food & Beverages | 228 | 10.16% |
| Sporting Goods & Outdoor Gear | 227 | 10.12% |
| Business & Industrial | 118 | 5.26% |
| Gifts & Special Occasions | 93 | 4.14% |
| Toys & Games | 90 | 4.01% |
| Electronics & Technology | 83 | 3.70% |
| Home & Garden | 80 | 3.57% |
| Books & Media | 65 | 2.90% |
Payment Providers Distribution
PayPal accounts for 30.3% of displayed detection occurrences (164 occurrences) , followed by Stripe Connect (18.5%) and American Express (11.6%) .
Base: 541 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
164 occurrences
100 occurrences
63 occurrences
51 occurrences
44 occurrences
38 occurrences
34 occurrences
16 occurrences
16 occurrences
15 occurrences
Visual Distribution
164 occurrences
100 occurrences
63 occurrences
51 occurrences
44 occurrences
38 occurrences
34 occurrences
16 occurrences
16 occurrences
15 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 164 | 30.31% |
| Stripe Connect | 100 | 18.48% |
| American Express | 63 | 11.65% |
| MasterCard | 51 | 9.43% |
| Google Pay | 44 | 8.13% |
| Apple Pay | 38 | 7.02% |
| VISA | 34 | 6.28% |
| Bolt | 16 | 2.96% |
| Paytm | 16 | 2.96% |
| Razorpay | 15 | 2.77% |
Shipping Carriers Distribution
UPS accounts for 32.5% of displayed detection occurrences (189 occurrences) , followed by USPS (29.0%) and FedEx (12.9%) .
Base: 582 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
189 occurrences
169 occurrences
75 occurrences
41 occurrences
24 occurrences
24 occurrences
21 occurrences
15 occurrences
15 occurrences
9 occurrences
Visual Distribution
189 occurrences
169 occurrences
75 occurrences
41 occurrences
24 occurrences
24 occurrences
21 occurrences
15 occurrences
15 occurrences
9 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 189 | 32.47% |
| USPS | 169 | 29.04% |
| FedEx | 75 | 12.89% |
| DHL | 41 | 7.04% |
| DPD | 24 | 4.12% |
| Royal Mail | 24 | 4.12% |
| Hermes | 21 | 3.61% |
| Giaohangnhanh | 15 | 2.58% |
| TNT | 15 | 2.58% |
| JNE | 9 | 1.55% |
Store Launch Timeline
Over the past 12 months, 1,022 new stores were launched in Fastly , with the highest activity in 2026-05 (175 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
175 stores launched
143 stores launched
121 stores launched
66 stores launched
56 stores launched
58 stores launched
60 stores launched
55 stores launched
74 stores launched
69 stores launched
127 stores launched
18 stores launched
Monthly Trend
17.1% of last 12 months
14.0% of last 12 months
11.8% of last 12 months
6.5% of last 12 months
5.5% of last 12 months
5.7% of last 12 months
5.9% of last 12 months
5.4% of last 12 months
7.2% of last 12 months
6.8% of last 12 months
12.4% of last 12 months
1.8% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 175 | 17.12% |
| 2026-04 | 143 | 13.99% |
| 2026-03 | 121 | 11.84% |
| 2026-02 | 66 | 6.46% |
| 2026-01 | 56 | 5.48% |
| 2025-12 | 58 | 5.68% |
| 2025-11 | 60 | 5.87% |
| 2025-10 | 55 | 5.38% |
| 2025-09 | 74 | 7.24% |
| 2025-08 | 69 | 6.75% |
| 2025-07 | 127 | 12.43% |
| 2025-06 | 18 | 1.76% |
Active Stores by Launch Year
Currently, 2,199 active stores in Fastly are tracked in our database , with the most stores launched in 2026 (576 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
576 active stores
584 active stores
185 active stores
96 active stores
86 active stores
78 active stores
81 active stores
49 active stores
64 active stores
32 active stores
22 active stores
21 active stores
13 active stores
37 active stores
20 active stores
Distribution by Launch Year
26.2% of tracked active stores
26.6% of tracked active stores
8.4% of tracked active stores
4.4% of tracked active stores
3.9% of tracked active stores
3.5% of tracked active stores
3.7% of tracked active stores
2.2% of tracked active stores
2.9% of tracked active stores
1.5% of tracked active stores
1.0% of tracked active stores
1.0% of tracked active stores
0.6% of tracked active stores
1.7% of tracked active stores
0.9% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 576 | 26.19% |
| 2025 | 584 | 26.56% |
| 2024 | 185 | 8.41% |
| 2023 | 96 | 4.37% |
| 2022 | 86 | 3.91% |
| 2021 | 78 | 3.55% |
| 2020 | 81 | 3.68% |
| 2019 | 49 | 2.23% |
| 2018 | 64 | 2.91% |
| 2017 | 32 | 1.46% |
| 2016 | 22 | 1.00% |
| 2015 | 21 | 0.95% |
| 2014 | 13 | 0.59% |
| 2013 | 37 | 1.68% |
| 2012 | 20 | 0.91% |
Geographic Distribution
United States stores with 22.1% (495 active verified stores) , followed by Indonesia (16.0%) and India (7.9%) .
Base: 2,244 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
495 active verified stores
360 active verified stores
177 active verified stores
96 active verified stores
90 active verified stores
49 active verified stores
40 active verified stores
33 active verified stores
30 active verified stores
29 active verified stores
Visual Distribution
495 active verified stores
360 active verified stores
177 active verified stores
96 active verified stores
90 active verified stores
49 active verified stores
40 active verified stores
33 active verified stores
30 active verified stores
29 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 495 | 22.06% |
| Indonesia | 360 | 16.04% |
| India | 177 | 7.89% |
| United Kingdom | 96 | 4.28% |
| Brazil | 90 | 4.01% |
| Vietnam | 49 | 2.18% |
| Australia | 40 | 1.78% |
| Canada | 33 | 1.47% |
| Russia | 30 | 1.34% |
| France | 29 | 1.29% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Furniture & Home Decor
Custom - Furniture & Home Decor
Custom
Custom - Tools & Hardware
Custom - Food & Beverages
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Health & Beauty
Custom - Clothing & Accessories
Custom - Clothing & Accessories
Custom
Custom - Toys & Games
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 5.5k | 100.00% |
| Emails | 2k | 36.02% |
| Phones | 810 | 14.66% |
| Ecommerce platform | 5.2k | 94.52% |
| Couriers | 699 | 12.65% |
| Payment Providers | 768 | 13.90% |
| Categories | 2.1k | 37.52% |
| Social Media | 2.9k | 52.94% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Fastly e-commerce landscape:
Analyze 2.2k verified e-commerce stores on Fastly - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Fastly e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Fastly e-commerce intelligence?
-
We track 2.2k verified Fastly e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 27.0% of displayed detection occurrences (1,116 occurrences) , followed by Facebook (22.2%) and YouTube (11.7%) .
Base: 4,130 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
1,116 occurrences
915 occurrences
484 occurrences
414 occurrences
362 occurrences
344 occurrences
287 occurrences
104 occurrences
64 occurrences
40 occurrences
Visual Distribution
1,116 occurrences
915 occurrences
484 occurrences
414 occurrences
362 occurrences
344 occurrences
287 occurrences
104 occurrences
64 occurrences
40 occurrences