Fastly Technology Adoption in E-commerce

Discover 2.0k verified e-commerce stores using Fastly. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 6.9k domains. 2.0k verified as active stores with physical delivery.

· · Next full refresh: March 2026

2.0k verified active stores out of 6.9k detected · 28.8% verification rate

E-commerce Platforms Distribution

Custom leads with 57.0% of stores with physical delivery (1,126 stores) , followed by Salesforce Commerce Cloud (20.5%) and WooCommerce (17.7%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 57.0%

1,126 stores

349 stores

32 stores

25 stores

10 stores

Adimo 0.3%

6 stores

5 stores

4 stores

3 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Fastly
Platform Stores with Physical Delivery Percentage
Custom 1126 57.01%
Salesforce Commerce Cloud 405 20.51%
WooCommerce 349 17.67%
Drupal Commerce 32 1.62%
Shopify 25 1.27%
Magento 10 0.51%
Adimo 6 0.30%
Snipcart 5 0.25%
Commerce7 4 0.20%
BigCommerce 3 0.15%
WooCommerce, EasyDigitalDownloads 3 0.15%
Ecwid 3 0.15%
TradePending 2 0.10%
Tray 1 0.05%
HCL Commerce 1 0.05%

Categories Distribution

Clothing & Accessories leads with 38.3% of all stores (594 stores) , followed by Electronics & Technology (24.8%) and Health & Beauty (7.3%) .

Base: 1,550 AI-verified stores with physical delivery and detected product categories (78.3% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Clothing & Accessories 38.3%

594 stores

Electronics & Technology 24.8%

385 stores

Health & Beauty 7.3%

113 stores

Food & Beverages 5.7%

88 stores

Books & Media 4.9%

76 stores

Furniture & Home Decor 4.4%

68 stores

Jewelry & Watches 2.4%

37 stores

Tools & Hardware 2.2%

34 stores

Business & Industrial 1.7%

26 stores

Home & Garden 1.6%

25 stores

Visual Distribution

Distribution of top 10 Fastly store categories (February 2026)
Distribution of categories in Fastly e-commerce stores
Category Number of Stores Percentage
Clothing & Accessories 594 38.32%
Electronics & Technology 385 24.84%
Health & Beauty 113 7.29%
Food & Beverages 88 5.68%
Books & Media 76 4.90%
Furniture & Home Decor 68 4.39%
Jewelry & Watches 37 2.39%
Tools & Hardware 34 2.19%
Business & Industrial 26 1.68%
Home & Garden 25 1.61%
Vehicles & Parts 23 1.48%
Sporting Goods & Outdoor Gear 23 1.48%
Gifts & Special Occasions 22 1.42%
Arts & Entertainment 19 1.23%
Office Supplies 17 1.10%

Payment Providers Distribution

PayPal leads with 23.9% among AI-verified physical stores (104 stores) , followed by MasterCard (17.0%) and American Express (15.6%) .

Base: 931 AI-verified physical stores with detectable payment providers (13.5% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.9%

104 stores

74 stores

68 stores

56 stores

Bolt 6.9%

30 stores

20 stores

20 stores

VISA 3.0%

13 stores

11 stores

10 stores

Visual Distribution

Distribution of top 10 Fastly payment providers (February 2026)
Distribution of payment providers in Fastly e-commerce stores
Payment Provider Store Count Market Share
PayPal 104 23.91%
MasterCard 74 17.01%
American Express 68 15.63%
Stripe Connect 56 12.87%
Bolt 30 6.90%
Google Pay 20 4.60%
Apple Pay 20 4.60%
VISA 13 2.99%
Klarna 11 2.53%
Paddle 10 2.30%
Affirm 9 2.07%
Razorpay 7 1.61%
Sezzle 6 1.38%
Braintree 4 0.92%
Authorize.Net 3 0.69%

Shipping Carriers Distribution

UPS leads with 33.4% among AI-verified physical stores (201 stores) , followed by USPS (28.8%) and FedEx (12.8%) .

Base: 896 AI-verified physical stores with detectable shipping carriers (13.0% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 33.4%

201 stores

USPS 28.8%

173 stores

FedEx 12.8%

77 stores

DHL 5.3%

32 stores

DPD 4.0%

24 stores

22 stores

18 stores

TNT 2.7%

16 stores

11 stores

9 stores

Visual Distribution

Distribution of top 10 Fastly shipping carriers (February 2026)
Distribution of shipping carriers in Fastly e-commerce stores
Shipping Carrier Store Count Market Share
UPS 201 33.44%
USPS 173 28.79%
FedEx 77 12.81%
DHL 32 5.32%
DPD 24 3.99%
Royal Mail 22 3.66%
Hermes 18 3.00%
TNT 16 2.66%
Canada Post 11 1.83%
Speedy 9 1.50%
An Post 4 0.67%
GLS 4 0.67%
Ceska Posta 4 0.67%
Australia Post 3 0.50%
JNE 3 0.50%

Store Launch Timeline

Over the past 12 months, 691 new stores were launched in Fastly , with the highest activity in 2026-01 (44 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 6.4%

44 stores launched

2025-12 7.1%

49 stores launched

2025-11 6.8%

47 stores launched

2025-10 3.6%

25 stores launched

2025-09 4.3%

30 stores launched

2025-08 13.0%

90 stores launched

2025-07 17.2%

119 stores launched

2025-06 5.4%

37 stores launched

2025-05 5.8%

40 stores launched

2025-04 11.9%

82 stores launched

2025-03 12.0%

83 stores launched

2025-02 6.5%

45 stores launched

Monthly Trend

Monthly store launches in Fastly (February 2026)
Monthly store launches in Fastly over the past 12 months
Month Stores Launched Percentage
2026-01 44 6.37%
2025-12 49 7.09%
2025-11 47 6.80%
2025-10 25 3.62%
2025-09 30 4.34%
2025-08 90 13.02%
2025-07 119 17.22%
2025-06 37 5.35%
2025-05 40 5.79%
2025-04 82 11.87%
2025-03 83 12.01%
2025-02 45 6.51%

Active Stores by Launch Year

Currently, 1,934 active stores in Fastly are tracked in our database , with the most stores launched in 2026 (44 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 2.3%

44 active stores

2025 37.1%

717 active stores

2024 11.2%

217 active stores

2023 5.3%

102 active stores

2022 4.9%

94 active stores

2021 5.5%

106 active stores

2020 4.8%

92 active stores

2019 3.2%

61 active stores

2018 3.2%

62 active stores

2017 1.9%

36 active stores

2016 1.0%

20 active stores

2015 1.4%

27 active stores

2014 1.2%

23 active stores

2013 1.4%

27 active stores

2012 1.2%

24 active stores

Distribution by Launch Year

Active stores in Fastly by original launch year (February 2026)
Active stores in Fastly by launch year
Launch Year Active Stores Percentage
2026 44 2.28%
2025 717 37.07%
2024 217 11.22%
2023 102 5.27%
2022 94 4.86%
2021 106 5.48%
2020 92 4.76%
2019 61 3.15%
2018 62 3.21%
2017 36 1.86%
2016 20 1.03%
2015 27 1.40%
2014 23 1.19%
2013 27 1.40%
2012 24 1.24%
2011 34 1.76%
2010 17 0.88%
2009 20 1.03%
2008 13 0.67%
2007 14 0.72%
2006 18 0.93%
2005 6 0.31%
2004 11 0.57%
2003 20 1.03%
2002 15 0.78%
2001 23 1.19%
2000 25 1.29%
1999 20 1.03%
1998 17 0.88%
1997 18 0.93%
1996 4 0.21%
1995 7 0.36%

Social Media Usage

Instagram leads with 24.5% among stores with at least one detectable social profile (1,264 stores) , followed by Facebook (18.2%) and YouTube (18.0%) .

Base: 4,141 stores with any detectable social profile (60.2% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Instagram 24.5%

1,264 stores

Facebook 18.2%

937 stores

YouTube 18.0%

929 stores

Twitter 10.6%

549 stores

TikTok 8.8%

454 stores

LinkedIn 8.8%

452 stores

Pinterest 8.5%

441 stores

X 1.8%

91 stores

Reddit 0.5%

26 stores

WhatsApp 0.4%

19 stores

Visual Distribution

Distribution of social media platforms in Fastly (February 2026)
Distribution of social media platforms in Fastly e-commerce stores
Social Platform Store Count Market Share
Instagram 1264 24.49%
Facebook 937 18.15%
YouTube 929 18.00%
Twitter 549 10.64%
TikTok 454 8.80%
LinkedIn 452 8.76%
Pinterest 441 8.54%
X 91 1.76%
Reddit 26 0.50%
WhatsApp 19 0.37%

Geographic Distribution

United States leads with 39.1% (488 AI-verified stores) , followed by Indonesia (30.5%) and United Kingdom (7.0%) .

Base: 1,249 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

488 AI-verified stores

381 AI-verified stores

88 AI-verified stores

India 5.4%

67 AI-verified stores

32 AI-verified stores

28 AI-verified stores

27 AI-verified stores

18 AI-verified stores

16 AI-verified stores

14 AI-verified stores

Visual Distribution

Geographic distribution of stores using Fastly (February 2026)
Geographic distribution of stores using Fastly
Country AI-Verified Store Count Market Share
United States 488 39.07%
Indonesia 381 30.50%
United Kingdom 88 7.05%
India 67 5.36%
Canada 32 2.56%
Australia 28 2.24%
Germany 27 2.16%
France 18 1.44%
Russia 16 1.28%
Vietnam 14 1.12%
South Africa 13 1.04%
China 11 0.88%
Brazil 11 0.88%
Czechia 9 0.72%
Japan 9 0.72%
Sweden 8 0.64%
Poland 8 0.64%
Ukraine 7 0.56%
Kenya 7 0.56%
Pakistan 7 0.56%

Dataset Coverage

Field Rows count Coverage
Website 6.9k 100.00%
Emails 1.9k 27.03%
Phones 441.0 6.41%
Ecommerce platform 6.6k 95.51%
Couriers 896.0 13.03%
Payment Providers 931.0 13.54%
Categories 1.7k 25.19%
Social Media 4.1k 60.22%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Fastly E-commerce Database?

Our database covers over 2.0k verified Fastly e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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