Ensighten Technology Adoption in E-commerce
Discover 1.6k verified e-commerce stores using Ensighten. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.9k domains. 1.6k verified as active stores with physical delivery.
· · Next full refresh: May 2026
1.6k verified active stores out of 1.9k detected · 88.1% verification rate
E-commerce Platforms Distribution
Custom leads with 82.9% of stores with physical delivery (1,357 stores) , followed by Shopify (9.6%) and nopCommerce (3.1%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,357 stores
157 stores
50 stores
25 stores
18 stores
10 stores
8 stores
6 stores
2 stores
1 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1357 | 82.90% |
| Shopify | 157 | 9.59% |
| nopCommerce | 50 | 3.05% |
| WooCommerce | 25 | 1.53% |
| Punchmark | 18 | 1.10% |
| Magento | 10 | 0.61% |
| BigCommerce | 8 | 0.49% |
| Salesforce Commerce Cloud | 6 | 0.37% |
| HCL Commerce | 2 | 0.12% |
| Oracle Commerce | 1 | 0.06% |
| Volusion | 1 | 0.06% |
| Squarespace Commerce | 1 | 0.06% |
| Wix eCommerce | 1 | 0.06% |
| E37 Triton | 0 | 0.00% |
| Accesso | 0 | 0.00% |
All Stores Distribution
Custom holds 74.6% share of all Ensighten e-commerce stores (1,357) , with Shopify at 9.2% and nopCommerce at 2.8% (April 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
1,357 stores
167 stores
50 stores
93 stores
75 stores
18 stores
8 stores
6 stores
21 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 1357 | 74.64% |
| Shopify | 167 | 9.19% |
| nopCommerce | 50 | 2.75% |
| WooCommerce | 93 | 5.12% |
| Punchmark | 75 | 4.13% |
| Magento | 18 | 0.99% |
| BigCommerce | 8 | 0.44% |
| Salesforce Commerce Cloud | 6 | 0.33% |
| HCL Commerce | 21 | 1.16% |
| Oracle Commerce | 1 | 0.06% |
| Volusion | 1 | 0.06% |
| Squarespace Commerce | 13 | 0.72% |
| Wix eCommerce | 6 | 0.33% |
| E37 Triton | 1 | 0.06% |
| Accesso | 1 | 0.06% |
Categories Distribution
Gifts & Special Occasions leads with 78.9% of all stores (1,271 stores) , followed by Food & Beverages (4.8%) and Electronics & Technology (3.0%) .
Base: 1,610 AI-verified stores with physical delivery and detected product categories (98.4% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
1,271 stores
77 stores
48 stores
41 stores
34 stores
28 stores
24 stores
17 stores
17 stores
15 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 1271 | 78.94% |
| Food & Beverages | 77 | 4.78% |
| Electronics & Technology | 48 | 2.98% |
| Clothing & Accessories | 41 | 2.55% |
| Health & Beauty | 34 | 2.11% |
| Tools & Hardware | 28 | 1.74% |
| Sporting Goods & Outdoor Gear | 24 | 1.49% |
| Furniture & Home Decor | 17 | 1.06% |
| Business & Industrial | 17 | 1.06% |
| Home & Garden | 15 | 0.93% |
| Toys & Games | 15 | 0.93% |
| Jewelry & Watches | 8 | 0.50% |
| Vehicles & Parts | 7 | 0.43% |
| Pets & Pet Supplies | 5 | 0.31% |
| Books & Media | 3 | 0.19% |
Payment Providers Distribution
American Express leads with 33.3% among AI-verified physical stores (1,201 stores) , followed by MasterCard (24.8%) and PayPal (23.6%) .
Base: 1,263 AI-verified physical stores with detectable payment providers (67.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
1,201 stores
897 stores
854 stores
317 stores
292 stores
15 stores
8 stores
7 stores
5 stores
4 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| American Express | 1201 | 33.25% |
| MasterCard | 897 | 24.83% |
| PayPal | 854 | 23.64% |
| Apple Pay | 317 | 8.78% |
| Google Pay | 292 | 8.08% |
| Klarna | 15 | 0.42% |
| Stripe Connect | 8 | 0.22% |
| VISA | 7 | 0.19% |
| JCB | 5 | 0.14% |
| Affirm | 4 | 0.11% |
| AliPay | 4 | 0.11% |
| Bolt | 3 | 0.08% |
| UnionPay | 2 | 0.06% |
| Amazon Pay | 2 | 0.06% |
| Laybuy | 1 | 0.03% |
Shipping Carriers Distribution
DPD leads with 83.0% among AI-verified physical stores (312 stores) , followed by UPS (4.3%) and FedEx (3.7%) .
Base: 367 AI-verified physical stores with detectable shipping carriers (19.7% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| DPD | 312 | 82.98% |
| UPS | 16 | 4.26% |
| FedEx | 14 | 3.72% |
| USPS | 11 | 2.93% |
| Royal Mail | 6 | 1.60% |
| DHL | 4 | 1.06% |
| PostNL | 3 | 0.80% |
| GLS | 2 | 0.53% |
| Correos | 2 | 0.53% |
| Ruston | 1 | 0.27% |
| Yodel | 1 | 0.27% |
| CTT | 1 | 0.27% |
| Hermes | 1 | 0.27% |
| Australia Post | 1 | 0.27% |
| OnTrac | 1 | 0.27% |
Store Launch Timeline
Over the past 12 months, 66 new stores were launched in Ensighten , with the highest activity in 2026-03 (5 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
5 stores launched
5 stores launched
4 stores launched
7 stores launched
5 stores launched
2 stores launched
12 stores launched
6 stores launched
8 stores launched
4 stores launched
3 stores launched
5 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-03 | 5 | 7.58% |
| 2026-02 | 5 | 7.58% |
| 2026-01 | 4 | 6.06% |
| 2025-12 | 7 | 10.61% |
| 2025-11 | 5 | 7.58% |
| 2025-10 | 2 | 3.03% |
| 2025-09 | 12 | 18.18% |
| 2025-08 | 6 | 9.09% |
| 2025-07 | 8 | 12.12% |
| 2025-06 | 4 | 6.06% |
| 2025-05 | 3 | 4.55% |
| 2025-04 | 5 | 7.58% |
Active Stores by Launch Year
Currently, 1,630 active stores in Ensighten are tracked in our database , with the most stores launched in 2026 (14 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
14 active stores
75 active stores
128 active stores
183 active stores
74 active stores
43 active stores
95 active stores
52 active stores
118 active stores
87 active stores
53 active stores
88 active stores
45 active stores
209 active stores
50 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 14 | 0.86% |
| 2025 | 75 | 4.60% |
| 2024 | 128 | 7.85% |
| 2023 | 183 | 11.23% |
| 2022 | 74 | 4.54% |
| 2021 | 43 | 2.64% |
| 2020 | 95 | 5.83% |
| 2019 | 52 | 3.19% |
| 2018 | 118 | 7.24% |
| 2017 | 87 | 5.34% |
| 2016 | 53 | 3.25% |
| 2015 | 88 | 5.40% |
| 2014 | 45 | 2.76% |
| 2013 | 209 | 12.82% |
| 2012 | 50 | 3.07% |
| 2011 | 30 | 1.84% |
| 2010 | 28 | 1.72% |
| 2009 | 31 | 1.90% |
| 2008 | 31 | 1.90% |
| 2007 | 28 | 1.72% |
| 2006 | 27 | 1.66% |
| 2005 | 32 | 1.96% |
| 2004 | 21 | 1.29% |
| 2003 | 12 | 0.74% |
| 2002 | 13 | 0.80% |
| 2001 | 12 | 0.74% |
| 2000 | 14 | 0.86% |
| 1999 | 10 | 0.61% |
| 1998 | 10 | 0.61% |
| 1997 | 9 | 0.55% |
| 1996 | 6 | 0.37% |
| 1995 | 2 | 0.12% |
Geographic Distribution
Australia leads with 40.2% (631 AI-verified stores) , followed by United States (23.6%) and United Kingdom (21.7%) .
Base: 1,571 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
631 AI-verified stores
371 AI-verified stores
341 AI-verified stores
171 AI-verified stores
18 AI-verified stores
9 AI-verified stores
6 AI-verified stores
4 AI-verified stores
4 AI-verified stores
3 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 631 | 40.17% |
| United States | 371 | 23.62% |
| United Kingdom | 341 | 21.71% |
| New Zealand | 171 | 10.88% |
| Ireland | 18 | 1.15% |
| Canada | 9 | 0.57% |
| Japan | 6 | 0.38% |
| France | 4 | 0.25% |
| Germany | 4 | 0.25% |
| Mexico | 3 | 0.19% |
| Netherlands | 2 | 0.13% |
| Colombia | 2 | 0.13% |
| Spain | 2 | 0.13% |
| Vietnam | 1 | 0.06% |
| Chile | 1 | 0.06% |
| Indonesia | 1 | 0.06% |
| Portugal | 1 | 0.06% |
| Finland | 1 | 0.06% |
| Bulgaria | 1 | 0.06% |
| Italy | 1 | 0.06% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Punchmark - Tools & Hardware
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Gifts & Special Occasions
Custom - Gifts & Special Occasions
Custom - Gifts & Special Occasions
Custom - Gifts & Special Occasions
Custom - Gifts & Special Occasions
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.9k | 100.00% |
| Emails | 642.0 | 34.53% |
| Phones | 776.0 | 41.74% |
| Ecommerce platform | 1.8k | 99.14% |
| Couriers | 367.0 | 19.74% |
| Payment Providers | 1.3k | 67.94% |
| Categories | 1.6k | 87.63% |
| Social Media | 889.0 | 47.82% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ensighten e-commerce landscape:
Analyze 1.6k verified e-commerce stores on Ensighten - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ensighten e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ensighten e-commerce intelligence?
-
We track 1.6k verified Ensighten e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 31.4% among stores with at least one detectable social profile (707 stores) , followed by Instagram (22.6%) and YouTube (14.7%) .
Base: 889 stores with any detectable social profile (47.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
707 stores
508 stores
332 stores
280 stores
228 stores
87 stores
81 stores
25 stores
2 stores
1 stores
Visual Distribution