Ensighten Technology Adoption in E-commerce
Discover 1.6k verified e-commerce stores using Ensighten. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 1.7k domains. 1.6k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
1.6k verified active stores out of 1.7k detected · 91.0% verification rate
E-commerce Platforms Distribution
Custom stores with 84.9% of stores with physical delivery (1,348 stores) , followed by Shopify (9.0%) and nopCommerce (3.2%) .
Base: 1,587 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
1,348 stores
143 stores
50 stores
23 stores
8 stores
7 stores
4 stores
2 stores
1 stores
1 stores
Visual Distribution
1,348 stores
143 stores
50 stores
23 stores
8 stores
7 stores
4 stores
2 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 1348 | 84.94% |
| Shopify | 143 | 9.01% |
| nopCommerce | 50 | 3.15% |
| WooCommerce | 23 | 1.45% |
| Magento | 8 | 0.50% |
| BigCommerce | 7 | 0.44% |
| Salesforce Commerce Cloud | 4 | 0.25% |
| HCL Commerce | 2 | 0.13% |
| Wix eCommerce | 1 | 0.06% |
| Volusion | 1 | 0.06% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 77.3% share of detected Ensighten e-commerce signals (1,348) , with Shopify at 8.9% and nopCommerce at 2.9% (June 2026) .
Base: 1,743 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
1,348 websites
155 websites
50 websites
87 websites
16 websites
8 websites
4 websites
20 websites
7 websites
1 websites
Visual Distribution
1,348 websites
155 websites
50 websites
87 websites
16 websites
8 websites
4 websites
20 websites
7 websites
1 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 1348 | 77.34% |
| Shopify | 155 | 8.89% |
| nopCommerce | 50 | 2.87% |
| WooCommerce | 87 | 4.99% |
| Magento | 16 | 0.92% |
| BigCommerce | 8 | 0.46% |
| Salesforce Commerce Cloud | 4 | 0.23% |
| HCL Commerce | 20 | 1.15% |
| Wix eCommerce | 7 | 0.40% |
| Volusion | 1 | 0.06% |
Categories Distribution
Gifts & Special Occasions stores with 79.3% of all stores (1,258 stores) , followed by Food & Beverages (4.9%) and Electronics & Technology (3.1%) .
Base: 1,587 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
1,258 stores
77 stores
49 stores
34 stores
28 stores
27 stores
19 stores
16 stores
14 stores
12 stores
Visual Distribution
1,258 stores
77 stores
49 stores
34 stores
28 stores
27 stores
19 stores
16 stores
14 stores
12 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Gifts & Special Occasions | 1258 | 79.27% |
| Food & Beverages | 77 | 4.85% |
| Electronics & Technology | 49 | 3.09% |
| Clothing & Accessories | 34 | 2.14% |
| Health & Beauty | 28 | 1.76% |
| Tools & Hardware | 27 | 1.70% |
| Sporting Goods & Outdoor Gear | 19 | 1.20% |
| Furniture & Home Decor | 16 | 1.01% |
| Business & Industrial | 14 | 0.88% |
| Toys & Games | 12 | 0.76% |
Payment Providers Distribution
American Express accounts for 32.8% of displayed detection occurrences (832 occurrences) , followed by PayPal (24.8%) and MasterCard (24.4%) .
Base: 2,535 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
832 occurrences
629 occurrences
618 occurrences
219 occurrences
198 occurrences
15 occurrences
8 occurrences
7 occurrences
5 occurrences
4 occurrences
Visual Distribution
832 occurrences
629 occurrences
618 occurrences
219 occurrences
198 occurrences
15 occurrences
8 occurrences
7 occurrences
5 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| American Express | 832 | 32.82% |
| PayPal | 629 | 24.81% |
| MasterCard | 618 | 24.38% |
| Apple Pay | 219 | 8.64% |
| Google Pay | 198 | 7.81% |
| Klarna | 15 | 0.59% |
| Stripe Connect | 8 | 0.32% |
| VISA | 7 | 0.28% |
| JCB | 5 | 0.20% |
| AliPay | 4 | 0.16% |
Shipping Carriers Distribution
DPD accounts for 83.5% of displayed detection occurrences (212 occurrences) , followed by UPS (4.3%) and FedEx (3.1%) .
Base: 254 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
212 occurrences
11 occurrences
8 occurrences
7 occurrences
6 occurrences
4 occurrences
3 occurrences
1 occurrences
1 occurrences
1 occurrences
Visual Distribution
212 occurrences
11 occurrences
8 occurrences
7 occurrences
6 occurrences
4 occurrences
3 occurrences
1 occurrences
1 occurrences
1 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| DPD | 212 | 83.46% |
| UPS | 11 | 4.33% |
| FedEx | 8 | 3.15% |
| USPS | 7 | 2.76% |
| Royal Mail | 6 | 2.36% |
| DHL | 4 | 1.57% |
| PostNL | 3 | 1.18% |
| Estes | 1 | 0.39% |
| Mondial Relay | 1 | 0.39% |
| JX | 1 | 0.39% |
Store Launch Timeline
Over the past 12 months, 59 new stores were launched in Ensighten , with the highest activity in 2026-05 (2 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
2 stores launched
3 stores launched
5 stores launched
4 stores launched
4 stores launched
7 stores launched
5 stores launched
2 stores launched
11 stores launched
6 stores launched
7 stores launched
3 stores launched
Monthly Trend
3.4% of last 12 months
5.1% of last 12 months
8.5% of last 12 months
6.8% of last 12 months
6.8% of last 12 months
11.9% of last 12 months
8.5% of last 12 months
3.4% of last 12 months
18.6% of last 12 months
10.2% of last 12 months
11.9% of last 12 months
5.1% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 2 | 3.39% |
| 2026-04 | 3 | 5.08% |
| 2026-03 | 5 | 8.47% |
| 2026-02 | 4 | 6.78% |
| 2026-01 | 4 | 6.78% |
| 2025-12 | 7 | 11.86% |
| 2025-11 | 5 | 8.47% |
| 2025-10 | 2 | 3.39% |
| 2025-09 | 11 | 18.64% |
| 2025-08 | 6 | 10.17% |
| 2025-07 | 7 | 11.86% |
| 2025-06 | 3 | 5.08% |
Active Stores by Launch Year
Currently, 1,580 active stores in Ensighten are tracked in our database , with the most stores launched in 2026 (18 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
18 active stores
70 active stores
123 active stores
182 active stores
70 active stores
41 active stores
93 active stores
50 active stores
116 active stores
80 active stores
53 active stores
87 active stores
46 active stores
206 active stores
51 active stores
Distribution by Launch Year
1.1% of tracked active stores
4.4% of tracked active stores
7.8% of tracked active stores
11.5% of tracked active stores
4.4% of tracked active stores
2.6% of tracked active stores
5.9% of tracked active stores
3.2% of tracked active stores
7.3% of tracked active stores
5.1% of tracked active stores
3.4% of tracked active stores
5.5% of tracked active stores
2.9% of tracked active stores
13.0% of tracked active stores
3.2% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 18 | 1.14% |
| 2025 | 70 | 4.43% |
| 2024 | 123 | 7.78% |
| 2023 | 182 | 11.52% |
| 2022 | 70 | 4.43% |
| 2021 | 41 | 2.59% |
| 2020 | 93 | 5.89% |
| 2019 | 50 | 3.16% |
| 2018 | 116 | 7.34% |
| 2017 | 80 | 5.06% |
| 2016 | 53 | 3.35% |
| 2015 | 87 | 5.51% |
| 2014 | 46 | 2.91% |
| 2013 | 206 | 13.04% |
| 2012 | 51 | 3.23% |
Geographic Distribution
Australia stores with 39.4% (625 active verified stores) , followed by United States (21.5%) and United Kingdom (21.2%) .
Base: 1,587 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
625 active verified stores
341 active verified stores
336 active verified stores
170 active verified stores
16 active verified stores
8 active verified stores
6 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
Visual Distribution
625 active verified stores
341 active verified stores
336 active verified stores
170 active verified stores
16 active verified stores
8 active verified stores
6 active verified stores
3 active verified stores
3 active verified stores
3 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Australia | 625 | 39.38% |
| United States | 341 | 21.49% |
| United Kingdom | 336 | 21.17% |
| New Zealand | 170 | 10.71% |
| Ireland | 16 | 1.01% |
| Canada | 8 | 0.50% |
| Japan | 6 | 0.38% |
| Germany | 3 | 0.19% |
| Mexico | 3 | 0.19% |
| France | 3 | 0.19% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Toys & Games
Custom - Clothing & Accessories
Custom - Tools & Hardware
Custom
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Gifts & Special Occasions
Shopify - Clothing & Accessories
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 1.7k | 100.00% |
| Emails | 518 | 29.72% |
| Phones | 768 | 44.06% |
| Ecommerce platform | 1.7k | 99.14% |
| Couriers | 258 | 14.80% |
| Payment Providers | 884 | 50.72% |
| Categories | 1.6k | 90.59% |
| Social Media | 837 | 48.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Ensighten e-commerce landscape:
Analyze 1.6k verified e-commerce stores on Ensighten - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Ensighten e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Ensighten e-commerce intelligence?
-
We track 1.6k verified Ensighten e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 31.7% of displayed detection occurrences (671 occurrences) , followed by Instagram (22.5%) and YouTube (14.3%) .
Base: 2,120 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
671 occurrences
476 occurrences
304 occurrences
260 occurrences
221 occurrences
85 occurrences
75 occurrences
25 occurrences
2 occurrences
1 occurrences
Visual Distribution
671 occurrences
476 occurrences
304 occurrences
260 occurrences
221 occurrences
85 occurrences
75 occurrences
25 occurrences
2 occurrences
1 occurrences