Dynatrace Technology Adoption in E-commerce

Discover 7.1k verified e-commerce stores using Dynatrace. Analyze technology adoption, market trends, integration patterns, and business insights.

Detected across 7.6k domains. 7.1k verified as active stores with physical delivery.

· · Next full refresh: March 2026

7.1k verified active stores out of 7.6k detected · 93.8% verification rate

E-commerce Platforms Distribution

Custom leads with 67.6% of stores with physical delivery (4,788 stores) , followed by SAP Commerce Cloud (28.0%) and Intershop (2.8%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 67.6%

4,788 stores

1,982 stores

196 stores

74 stores

28 stores

2 stores

2 stores

2 stores

1 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (February 2026)
E-commerce platforms distribution for stores with physical delivery in Dynatrace
Platform Stores with Physical Delivery Percentage
Custom 4788 67.56%
SAP Commerce Cloud 1982 27.97%
Intershop 196 2.77%
HCL Commerce 74 1.04%
Magento 28 0.40%
Salesforce Commerce Cloud 7 0.10%
nopCommerce 2 0.03%
WooCommerce 2 0.03%
Oracle Commerce 2 0.03%
CS Cart 1 0.01%
Volusion 1 0.01%
Shopware 1 0.01%
Constructor, Salesforce Commerce Cloud 1 0.01%
PrestaShop 1 0.01%
VTEX 1 0.01%

Categories Distribution

Home & Garden leads with 65.3% of all stores (4,545 stores) , followed by Health & Beauty (25.9%) and Business & Industrial (3.0%) .

Base: 6,960 AI-verified stores with physical delivery and detected product categories (98.2% of all verified stores). Percentages show share of stores within each category.

Top 10 Categories

Home & Garden 65.3%

4,545 stores

Health & Beauty 25.9%

1,801 stores

Business & Industrial 3.0%

206 stores

Clothing & Accessories 1.8%

123 stores

Food & Beverages 1.6%

108 stores

Electronics & Technology 1.2%

86 stores

Furniture & Home Decor 0.3%

24 stores

Office Supplies 0.2%

17 stores

Tools & Hardware 0.2%

16 stores

Vehicles & Parts 0.2%

11 stores

Visual Distribution

Distribution of top 10 Dynatrace store categories (February 2026)
Distribution of categories in Dynatrace e-commerce stores
Category Number of Stores Percentage
Home & Garden 4545 65.30%
Health & Beauty 1801 25.88%
Business & Industrial 206 2.96%
Clothing & Accessories 123 1.77%
Food & Beverages 108 1.55%
Electronics & Technology 86 1.24%
Furniture & Home Decor 24 0.34%
Office Supplies 17 0.24%
Tools & Hardware 16 0.23%
Vehicles & Parts 11 0.16%
Sporting Goods & Outdoor Gear 8 0.11%
Gifts & Special Occasions 8 0.11%
Pets & Pet Supplies 4 0.06%
Jewelry & Watches 2 0.03%
Baby & Toddler 1 0.01%

Payment Providers Distribution

PayPal leads with 29.7% among AI-verified physical stores (79 stores) , followed by MasterCard (12.0%) and Klarna (11.3%) .

Base: 180 AI-verified physical stores with detectable payment providers (2.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 29.7%

79 stores

32 stores

Klarna 11.3%

30 stores

30 stores

25 stores

19 stores

SEPA 4.9%

13 stores

VISA 3.8%

10 stores

Adyen 2.3%

6 stores

5 stores

Visual Distribution

Distribution of top 10 Dynatrace payment providers (February 2026)
Distribution of payment providers in Dynatrace e-commerce stores
Payment Provider Store Count Market Share
PayPal 79 29.70%
MasterCard 32 12.03%
Klarna 30 11.28%
American Express 30 11.28%
Apple Pay 25 9.40%
Google Pay 19 7.14%
SEPA 13 4.89%
VISA 10 3.76%
Adyen 6 2.26%
Affirm 5 1.88%
BLIK 4 1.50%
Bolt 4 1.50%
UnionPay 3 1.13%
Mercado Pago 3 1.13%
Przelewy24 3 1.13%

Shipping Carriers Distribution

UPS leads with 23.8% among AI-verified physical stores (36 stores) , followed by DHL (15.9%) and USPS (15.2%) .

Base: 169 AI-verified physical stores with detectable shipping carriers (2.2% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

UPS 23.8%

36 stores

DHL 15.9%

24 stores

USPS 15.2%

23 stores

13 stores

FedEx 6.0%

9 stores

GLS 5.3%

8 stores

ASM 4.0%

6 stores

DPD 3.3%

5 stores

4 stores

4 stores

Visual Distribution

Distribution of top 10 Dynatrace shipping carriers (February 2026)
Distribution of shipping carriers in Dynatrace e-commerce stores
Shipping Carrier Store Count Market Share
UPS 36 23.84%
DHL 24 15.89%
USPS 23 15.23%
Hermes 13 8.61%
FedEx 9 5.96%
GLS 8 5.30%
ASM 6 3.97%
DPD 5 3.31%
Postin 4 2.65%
PostNord 4 2.65%
La Poste 4 2.65%
Royal Mail 4 2.65%
Colissimo 4 2.65%
PostNL 4 2.65%
TNT 3 1.99%

Store Launch Timeline

Over the past 12 months, 605 new stores were launched in Dynatrace , with the highest activity in 2026-01 (45 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2026-01 7.4%

45 stores launched

2025-12 9.3%

56 stores launched

2025-11 14.4%

87 stores launched

2025-10 6.9%

42 stores launched

2025-09 6.9%

42 stores launched

2025-08 3.6%

22 stores launched

2025-07 9.1%

55 stores launched

2025-06 10.6%

64 stores launched

2025-05 10.2%

62 stores launched

2025-04 9.1%

55 stores launched

2025-03 7.8%

47 stores launched

2025-02 4.6%

28 stores launched

Monthly Trend

Monthly store launches in Dynatrace (February 2026)
Monthly store launches in Dynatrace over the past 12 months
Month Stores Launched Percentage
2026-01 45 7.44%
2025-12 56 9.26%
2025-11 87 14.38%
2025-10 42 6.94%
2025-09 42 6.94%
2025-08 22 3.64%
2025-07 55 9.09%
2025-06 64 10.58%
2025-05 62 10.25%
2025-04 55 9.09%
2025-03 47 7.77%
2025-02 28 4.63%

Active Stores by Launch Year

Currently, 6,876 active stores in Dynatrace are tracked in our database , with the most stores launched in 2026 (45 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2026 0.7%

45 active stores

2025 9.2%

634 active stores

2024 16.7%

1,149 active stores

2023 11.2%

773 active stores

2022 10.4%

715 active stores

2021 10.7%

737 active stores

2020 11.8%

811 active stores

2019 8.1%

560 active stores

2018 2.5%

174 active stores

2017 1.7%

118 active stores

2016 1.2%

81 active stores

2015 0.6%

44 active stores

2014 1.1%

73 active stores

2013 1.3%

89 active stores

2012 0.9%

59 active stores

Distribution by Launch Year

Active stores in Dynatrace by original launch year (February 2026)
Active stores in Dynatrace by launch year
Launch Year Active Stores Percentage
2026 45 0.65%
2025 634 9.22%
2024 1149 16.71%
2023 773 11.24%
2022 715 10.40%
2021 737 10.72%
2020 811 11.79%
2019 560 8.14%
2018 174 2.53%
2017 118 1.72%
2016 81 1.18%
2015 44 0.64%
2014 73 1.06%
2013 89 1.29%
2012 59 0.86%
2011 119 1.73%
2010 96 1.40%
2009 62 0.90%
2008 86 1.25%
2007 68 0.99%
2006 41 0.60%
2005 38 0.55%
2004 46 0.67%
2003 39 0.57%
2002 26 0.38%
2001 33 0.48%
2000 33 0.48%
1999 37 0.54%
1998 39 0.57%
1997 25 0.36%
1996 16 0.23%
1995 10 0.15%

Social Media Usage

Facebook leads with 26.3% among stores with at least one detectable social profile (816 stores) , followed by Instagram (23.3%) and YouTube (18.8%) .

Base: 1,056 stores with any detectable social profile (14.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 26.3%

816 stores

Instagram 23.3%

722 stores

YouTube 18.8%

584 stores

LinkedIn 10.8%

334 stores

Twitter 8.7%

269 stores

TikTok 5.9%

184 stores

Pinterest 4.5%

140 stores

X 0.7%

21 stores

Vimeo 0.5%

16 stores

WhatsApp 0.4%

13 stores

Visual Distribution

Distribution of social media platforms in Dynatrace (February 2026)
Distribution of social media platforms in Dynatrace e-commerce stores
Social Platform Store Count Market Share
Facebook 816 26.33%
Instagram 722 23.30%
YouTube 584 18.84%
LinkedIn 334 10.78%
Twitter 269 8.68%
TikTok 184 5.94%
Pinterest 140 4.52%
X 21 0.68%
Vimeo 16 0.52%
WhatsApp 13 0.42%

Geographic Distribution

France leads with 87.3% (4,113 AI-verified stores) , followed by United States (3.2%) and Canada (2.0%) .

Base: 4,714 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

France 87.3%

4,113 AI-verified stores

152 AI-verified stores

94 AI-verified stores

46 AI-verified stores

42 AI-verified stores

Italy 0.6%

28 AI-verified stores

27 AI-verified stores

24 AI-verified stores

23 AI-verified stores

21 AI-verified stores

Visual Distribution

Geographic distribution of stores using Dynatrace (February 2026)
Geographic distribution of stores using Dynatrace
Country AI-Verified Store Count Market Share
France 4113 87.25%
United States 152 3.22%
Canada 94 1.99%
United Kingdom 46 0.98%
Germany 42 0.89%
Italy 28 0.59%
Belgium 27 0.57%
Czechia 24 0.51%
Switzerland 23 0.49%
Sweden 21 0.45%
Poland 20 0.42%
Slovakia 17 0.36%
Spain 17 0.36%
Austria 16 0.34%
Mexico 15 0.32%
Netherlands 15 0.32%
Denmark 12 0.25%
Finland 11 0.23%
Australia 11 0.23%
China 10 0.21%

Dataset Coverage

Field Rows count Coverage
Website 7.6k 100.00%
Emails 4.1k 53.62%
Phones 479.0 6.34%
Ecommerce platform 7.5k 99.52%
Couriers 169.0 2.24%
Payment Providers 180.0 2.38%
Categories 7.1k 93.42%
Social Media 1.1k 13.98%

Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.

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Frequently Asked Questions

What data is included in the Dynatrace E-commerce Database?

Our database covers over 7.1k verified Dynatrace e-commerce stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database monthly, using web crawling, AI classification, and public data analysis. This ensures you always receive the most accurate, relevant, and actionable data.

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