Dynatrace Technology Adoption in E-commerce
Discover 7.1k verified e-commerce stores using Dynatrace. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 7.3k domains. 7.1k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.1k verified active stores out of 7.3k detected · 97.1% verification rate
E-commerce Platforms Distribution
Custom stores with 71.2% of stores with physical delivery (5,046 stores) , followed by SAP Commerce Cloud (27.3%) and HCL Commerce (1.0%) .
Base: 7,090 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
5,046 stores
1,933 stores
72 stores
24 stores
6 stores
2 stores
2 stores
1 stores
1 stores
1 stores
Visual Distribution
5,046 stores
1,933 stores
72 stores
24 stores
6 stores
2 stores
2 stores
1 stores
1 stores
1 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 5046 | 71.17% |
| SAP Commerce Cloud | 1933 | 27.26% |
| HCL Commerce | 72 | 1.02% |
| Magento | 24 | 0.34% |
| Salesforce Commerce Cloud | 6 | 0.08% |
| nopCommerce | 2 | 0.03% |
| WooCommerce | 2 | 0.03% |
| CS Cart, CS-Cart | 1 | 0.01% |
| Volusion | 1 | 0.01% |
| Pimcore | 1 | 0.01% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Custom holds 69.1% share of detected Dynatrace e-commerce signals (5,046) , with SAP Commerce Cloud at 27.8% and HCL Commerce at 1.3% (June 2026) .
Base: 7,302 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
5,046 websites
2,032 websites
95 websites
41 websites
9 websites
4 websites
12 websites
1 websites
2 websites
3 websites
Visual Distribution
5,046 websites
2,032 websites
95 websites
41 websites
9 websites
4 websites
12 websites
1 websites
2 websites
3 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Custom | 5046 | 69.10% |
| SAP Commerce Cloud | 2032 | 27.83% |
| HCL Commerce | 95 | 1.30% |
| Magento | 41 | 0.56% |
| Salesforce Commerce Cloud | 9 | 0.12% |
| nopCommerce | 4 | 0.05% |
| WooCommerce | 12 | 0.16% |
| CS Cart, CS-Cart | 1 | 0.01% |
| Volusion | 2 | 0.03% |
| Pimcore | 3 | 0.04% |
Categories Distribution
Home & Garden stores with 59.1% of all stores (4,190 stores) , followed by Health & Beauty (24.8%) and Food & Beverages (6.5%) .
Base: 7,090 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
4,190 stores
1,756 stores
463 stores
239 stores
119 stores
34 stores
29 stores
26 stores
16 stores
15 stores
Visual Distribution
4,190 stores
1,756 stores
463 stores
239 stores
119 stores
34 stores
29 stores
26 stores
16 stores
15 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Home & Garden | 4190 | 59.10% |
| Health & Beauty | 1756 | 24.77% |
| Food & Beverages | 463 | 6.53% |
| Business & Industrial | 239 | 3.37% |
| Clothing & Accessories | 119 | 1.68% |
| Electronics & Technology | 34 | 0.48% |
| Furniture & Home Decor | 29 | 0.41% |
| Toys & Games | 26 | 0.37% |
| Tools & Hardware | 16 | 0.23% |
| Office Supplies | 15 | 0.21% |
Payment Providers Distribution
PayPal accounts for 31.4% of displayed detection occurrences (66 occurrences) , followed by American Express (15.2%) and Apple Pay (11.4%) .
Base: 210 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
66 occurrences
32 occurrences
24 occurrences
22 occurrences
22 occurrences
15 occurrences
11 occurrences
7 occurrences
7 occurrences
4 occurrences
Visual Distribution
66 occurrences
32 occurrences
24 occurrences
22 occurrences
22 occurrences
15 occurrences
11 occurrences
7 occurrences
7 occurrences
4 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 66 | 31.43% |
| American Express | 32 | 15.24% |
| Apple Pay | 24 | 11.43% |
| MasterCard | 22 | 10.48% |
| Google Pay | 22 | 10.48% |
| Klarna | 15 | 7.14% |
| VISA | 11 | 5.24% |
| Bolt | 7 | 3.33% |
| Mercado Pago | 7 | 3.33% |
| Affirm | 4 | 1.90% |
Shipping Carriers Distribution
UPS accounts for 43.7% of displayed detection occurrences (45 occurrences) , followed by USPS (15.5%) and FedEx (11.7%) .
Base: 103 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
45 occurrences
16 occurrences
12 occurrences
8 occurrences
7 occurrences
4 occurrences
4 occurrences
3 occurrences
2 occurrences
2 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| UPS | 45 | 43.69% |
| USPS | 16 | 15.53% |
| FedEx | 12 | 11.65% |
| DPD | 8 | 7.77% |
| Royal Mail | 7 | 6.80% |
| GLS | 4 | 3.88% |
| ASM | 4 | 3.88% |
| DHL | 3 | 2.91% |
| Estes | 2 | 1.94% |
| Postin | 2 | 1.94% |
Store Launch Timeline
Over the past 12 months, 493 new stores were launched in Dynatrace , with the highest activity in 2026-05 (11 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
11 stores launched
31 stores launched
27 stores launched
32 stores launched
47 stores launched
60 stores launched
83 stores launched
44 stores launched
46 stores launched
25 stores launched
59 stores launched
28 stores launched
Monthly Trend
2.2% of last 12 months
6.3% of last 12 months
5.5% of last 12 months
6.5% of last 12 months
9.5% of last 12 months
12.2% of last 12 months
16.8% of last 12 months
8.9% of last 12 months
9.3% of last 12 months
5.1% of last 12 months
12.0% of last 12 months
5.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 11 | 2.23% |
| 2026-04 | 31 | 6.29% |
| 2026-03 | 27 | 5.48% |
| 2026-02 | 32 | 6.49% |
| 2026-01 | 47 | 9.53% |
| 2025-12 | 60 | 12.17% |
| 2025-11 | 83 | 16.84% |
| 2025-10 | 44 | 8.92% |
| 2025-09 | 46 | 9.33% |
| 2025-08 | 25 | 5.07% |
| 2025-07 | 59 | 11.97% |
| 2025-06 | 28 | 5.68% |
Active Stores by Launch Year
Currently, 6,893 active stores in Dynatrace are tracked in our database , with the most stores launched in 2026 (149 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
149 active stores
636 active stores
1,161 active stores
768 active stores
701 active stores
722 active stores
798 active stores
560 active stores
158 active stores
119 active stores
85 active stores
49 active stores
72 active stores
81 active stores
66 active stores
Distribution by Launch Year
2.2% of tracked active stores
9.2% of tracked active stores
16.8% of tracked active stores
11.1% of tracked active stores
10.2% of tracked active stores
10.5% of tracked active stores
11.6% of tracked active stores
8.1% of tracked active stores
2.3% of tracked active stores
1.7% of tracked active stores
1.2% of tracked active stores
0.7% of tracked active stores
1.0% of tracked active stores
1.2% of tracked active stores
1.0% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 149 | 2.16% |
| 2025 | 636 | 9.23% |
| 2024 | 1161 | 16.84% |
| 2023 | 768 | 11.14% |
| 2022 | 701 | 10.17% |
| 2021 | 722 | 10.47% |
| 2020 | 798 | 11.58% |
| 2019 | 560 | 8.12% |
| 2018 | 158 | 2.29% |
| 2017 | 119 | 1.73% |
| 2016 | 85 | 1.23% |
| 2015 | 49 | 0.71% |
| 2014 | 72 | 1.04% |
| 2013 | 81 | 1.18% |
| 2012 | 66 | 0.96% |
Geographic Distribution
France stores with 64.6% (4,583 active verified stores) , followed by United States (21.7%) and Canada (2.2%) .
Base: 7,090 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
4,583 active verified stores
1,541 active verified stores
157 active verified stores
46 active verified stores
38 active verified stores
32 active verified stores
27 active verified stores
22 active verified stores
21 active verified stores
21 active verified stores
Visual Distribution
4,583 active verified stores
1,541 active verified stores
157 active verified stores
46 active verified stores
38 active verified stores
32 active verified stores
27 active verified stores
22 active verified stores
21 active verified stores
21 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| France | 4583 | 64.64% |
| United States | 1541 | 21.73% |
| Canada | 157 | 2.21% |
| Germany | 46 | 0.65% |
| United Kingdom | 38 | 0.54% |
| Italy | 32 | 0.45% |
| Belgium | 27 | 0.38% |
| Switzerland | 22 | 0.31% |
| Spain | 21 | 0.30% |
| Austria | 21 | 0.30% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom - Vehicles & Parts
Custom
Custom - Clothing & Accessories
Custom - Electronics & Technology
New Stores
Recently launched stores detected by ShopRank in the last full month.
Custom - Home & Garden
Custom
Custom
Custom - Food & Beverages
Custom - Home & Garden
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 7.3k | 100.00% |
| Emails | 299 | 4.09% |
| Phones | 494 | 6.77% |
| Ecommerce platform | 7.3k | 99.47% |
| Couriers | 123 | 1.68% |
| Payment Providers | 152 | 2.08% |
| Categories | 6.9k | 95.07% |
| Social Media | 1k | 14.26% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Dynatrace e-commerce landscape:
Analyze 7.1k verified e-commerce stores on Dynatrace - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Dynatrace e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Dynatrace e-commerce intelligence?
-
We track 7.1k verified Dynatrace e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook accounts for 26.3% of displayed detection occurrences (812 occurrences) , followed by Instagram (23.6%) and YouTube (18.6%) .
Base: 3,082 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
812 occurrences
728 occurrences
574 occurrences
318 occurrences
250 occurrences
204 occurrences
135 occurrences
24 occurrences
20 occurrences
17 occurrences
Visual Distribution
812 occurrences
728 occurrences
574 occurrences
318 occurrences
250 occurrences
204 occurrences
135 occurrences
24 occurrences
20 occurrences
17 occurrences