Drupal Technology Adoption in E-commerce

Discover 27.5k e-commerce stores using Drupal. Analyze technology adoption, market trends, integration patterns, and business insights.

· · Next full refresh: January 2026

E-commerce Platforms Distribution

Custom leads with 76.4% of stores with physical delivery (21,029 stores) , followed by WooCommerce (15.6%) and Drupal Commerce (7.1%) .

Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.

Top 10 Platforms (Physical Delivery)

Custom 76.4%

21,029 stores

4,290 stores

1,954 stores

149 stores

Adimo 0.1%

34 stores

Ecwid 0.1%

22 stores

9 stores

5 stores

4 stores

Visual Distribution

Distribution of top 10 platforms by stores with physical delivery (December 2025)
E-commerce platforms distribution for stores with physical delivery in Drupal
Platform Stores with Physical Delivery Percentage
Custom 21029 76.42%
WooCommerce 4290 15.59%
Drupal Commerce 1954 7.10%
Ubercart 149 0.54%
Adimo 34 0.12%
Ecwid 22 0.08%
Magento 9 0.03%
Drupal Commerce, WooCommerce 6 0.02%
Commerce7 5 0.02%
Shopify 4 0.01%
Salesforce Commerce Cloud 4 0.01%
HCL Commerce 3 0.01%
1C-Bitrix 3 0.01%
BigCommerce 3 0.01%
FastSpring, Fastspring 2 0.01%

All Stores Distribution

Custom holds 63.3% share of all Drupal e-commerce stores (21,029) , with WooCommerce at 25.8% and Drupal Commerce at 9.2% (December 2025) .

Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.

Top 10 Platforms (All Stores)

Custom 63.3%

21,029 stores

8,562 stores

3,063 stores

274 stores

Adimo 0.3%

86 stores

Ecwid 0.1%

29 stores

52 stores

6 stores

21 stores

Visual Distribution

Distribution of top 10 platforms by all stores (December 2025)
E-commerce platforms distribution for all stores in Drupal
Platform Total Stores Percentage
Custom 21029 63.35%
WooCommerce 8562 25.79%
Drupal Commerce 3063 9.23%
Ubercart 274 0.83%
Adimo 86 0.26%
Ecwid 29 0.09%
Magento 52 0.16%
Drupal Commerce, WooCommerce 8 0.02%
Commerce7 6 0.02%
Shopify 21 0.06%
Salesforce Commerce Cloud 4 0.01%
HCL Commerce 24 0.07%
1C-Bitrix 25 0.08%
BigCommerce 9 0.03%
FastSpring, Fastspring 5 0.02%

Categories Distribution

Health & Beauty leads with 14.5% of all stores (3,155 stores) , followed by Business & Industrial (13.1%) and Food & Beverages (10.3%) .

Top 10 Categories

Health & Beauty 14.5%

3,155 stores

Business & Industrial 13.1%

2,849 stores

Food & Beverages 10.3%

2,237 stores

Electronics & Technology 9.9%

2,156 stores

Home & Garden 8.2%

1,790 stores

Clothing & Accessories 8.1%

1,762 stores

Vehicles & Parts 7.3%

1,589 stores

Furniture & Home Decor 6.5%

1,423 stores

Tools & Hardware 6.5%

1,421 stores

Books & Media 3.3%

726 stores

Visual Distribution

Distribution of top 10 Drupal store categories (December 2025)
Distribution of categories in Drupal e-commerce stores
Category Number of Stores Percentage
Health & Beauty 3155 14.47%
Business & Industrial 2849 13.07%
Food & Beverages 2237 10.26%
Electronics & Technology 2156 9.89%
Home & Garden 1790 8.21%
Clothing & Accessories 1762 8.08%
Vehicles & Parts 1589 7.29%
Furniture & Home Decor 1423 6.53%
Tools & Hardware 1421 6.52%
Books & Media 726 3.33%
Sporting Goods & Outdoor Gear 631 2.89%
Arts & Entertainment 562 2.58%
Gifts & Special Occasions 540 2.48%
Jewelry & Watches 527 2.42%
Pets & Pet Supplies 430 1.97%

Payment Providers Distribution

PayPal leads with 23.7% among AI-verified physical stores (1,584 stores) , followed by MasterCard (22.2%) and American Express (10.9%) .

Base: 5,766 AI-verified physical stores with detectable payment providers (16.9% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).

Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.

Top 10 Payment Providers

PayPal 23.7%

1,584 stores

1,486 stores

726 stores

VISA 9.4%

629 stores

582 stores

Bolt 4.6%

310 stores

JCB 3.8%

256 stores

248 stores

204 stores

194 stores

Visual Distribution

Distribution of top 10 Drupal payment providers (December 2025)
Distribution of payment providers in Drupal e-commerce stores
Payment Provider Store Count Market Share
PayPal 1584 23.71%
MasterCard 1486 22.24%
American Express 726 10.87%
VISA 629 9.41%
Stripe Connect 582 8.71%
Bolt 310 4.64%
JCB 256 3.83%
Apple Pay 248 3.71%
Klarna 204 3.05%
Google Pay 194 2.90%
Bancontact 122 1.83%
SEPA 97 1.45%
QIWI 89 1.33%
iDEAL 80 1.20%
UnionPay 75 1.12%

Shipping Carriers Distribution

Почта России leads with 17.5% among AI-verified physical stores (1,036 stores) , followed by UPS (17.3%) and DHL (10.2%) .

Base: 5,632 AI-verified physical stores with detectable shipping carriers (16.5% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).

Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.

Top 10 Shipping Carriers

1,036 stores

UPS 17.3%

1,025 stores

DHL 10.2%

604 stores

591 stores

DPD 9.1%

538 stores

USPS 7.0%

413 stores

FedEx 6.7%

397 stores

GLS 6.4%

377 stores

TNT 3.7%

221 stores

181 stores

Visual Distribution

Distribution of top 10 Drupal shipping carriers (December 2025)
Distribution of shipping carriers in Drupal e-commerce stores
Shipping Carrier Store Count Market Share
Почта России 1036 17.53%
UPS 1025 17.34%
DHL 604 10.22%
СДЭК 591 10.00%
DPD 538 9.10%
USPS 413 6.99%
FedEx 397 6.72%
GLS 377 6.38%
TNT 221 3.74%
Royal Mail 181 3.06%
Hermes 153 2.59%
Estes 122 2.06%
Correos 99 1.67%
Speedy 82 1.39%
CTT 72 1.22%

Store Launch Timeline

Over the past 12 months, 2,993 new stores were launched in Drupal , with the highest activity in 2025-11 (225 stores) , demonstrating ongoing growth in the e-commerce market.

Last 12 Months

2025-11 7.5%

225 stores launched

2025-10 8.8%

263 stores launched

2025-09 7.1%

212 stores launched

2025-08 6.4%

191 stores launched

2025-07 10.0%

300 stores launched

2025-06 8.0%

239 stores launched

2025-05 8.9%

266 stores launched

2025-04 8.1%

242 stores launched

2025-03 8.6%

256 stores launched

2025-02 10.7%

321 stores launched

2025-01 12.1%

363 stores launched

2024-12 3.8%

115 stores launched

Monthly Trend

Monthly store launches in Drupal (December 2025)
Monthly store launches in Drupal over the past 12 months
Month Stores Launched Percentage
2025-11 225 7.52%
2025-10 263 8.79%
2025-09 212 7.08%
2025-08 191 6.38%
2025-07 300 10.02%
2025-06 239 7.99%
2025-05 266 8.89%
2025-04 242 8.09%
2025-03 256 8.55%
2025-02 321 10.73%
2025-01 363 12.13%
2024-12 115 3.84%

Active Stores by Launch Year

Currently, 27,194 active stores in Drupal are tracked in our database , with the most stores launched in 2025 (2,879 stores still active) . This shows the distribution of currently active stores by their original launch year.

Active Stores by Launch Year

2025 10.6%

2,879 active stores

2024 8.5%

2,323 active stores

2023 7.2%

1,945 active stores

2022 6.1%

1,660 active stores

2021 6.1%

1,647 active stores

2020 6.3%

1,716 active stores

2019 5.5%

1,492 active stores

2018 6.7%

1,833 active stores

2017 5.7%

1,537 active stores

2016 3.3%

906 active stores

2015 3.0%

819 active stores

2014 3.1%

849 active stores

2013 4.3%

1,162 active stores

2012 2.9%

777 active stores

2011 2.8%

769 active stores

Distribution by Launch Year

Active stores in Drupal by original launch year (December 2025)
Active stores in Drupal by launch year
Launch Year Active Stores Percentage
2025 2879 10.59%
2024 2323 8.54%
2023 1945 7.15%
2022 1660 6.10%
2021 1647 6.06%
2020 1716 6.31%
2019 1492 5.49%
2018 1833 6.74%
2017 1537 5.65%
2016 906 3.33%
2015 819 3.01%
2014 849 3.12%
2013 1162 4.27%
2012 777 2.86%
2011 769 2.83%
2010 641 2.36%
2009 563 2.07%
2008 465 1.71%
2007 455 1.67%
2006 343 1.26%
2005 309 1.14%
2004 327 1.20%
2003 293 1.08%
2002 294 1.08%
2001 322 1.18%
2000 268 0.99%
1999 223 0.82%
1998 167 0.61%
1997 110 0.40%
1996 81 0.30%
1995 19 0.07%

Social Media Usage

Facebook leads with 29.9% among stores with at least one detectable social profile (12,321 stores) , followed by Instagram (24.1%) and YouTube (14.9%) .

Base: 20,104 stores with any detectable social profile (59.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).

Links and embeds detected on public pages; private/hidden profiles not counted.

Top 10 Social Platforms

Facebook 29.9%

12,321 stores

Instagram 24.1%

9,934 stores

YouTube 14.9%

6,138 stores

Twitter 9.1%

3,749 stores

LinkedIn 7.0%

2,894 stores

WhatsApp 5.4%

2,227 stores

Pinterest 4.1%

1,682 stores

TikTok 3.3%

1,343 stores

X 2.0%

827 stores

Vimeo 0.3%

126 stores

Visual Distribution

Distribution of social media platforms in Drupal (December 2025)
Distribution of social media platforms in Drupal e-commerce stores
Social Platform Store Count Market Share
Facebook 12321 29.88%
Instagram 9934 24.09%
YouTube 6138 14.88%
Twitter 3749 9.09%
LinkedIn 2894 7.02%
WhatsApp 2227 5.40%
Pinterest 1682 4.08%
TikTok 1343 3.26%
X 827 2.01%
Vimeo 126 0.31%

Geographic Distribution

Russia leads with 31.6% (5,648 AI-verified stores) , followed by United States (14.4%) and Spain (5.5%) .

Base: 17,857 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.

Top 10 Countries

Russia 31.6%

5,648 AI-verified stores

2,572 AI-verified stores

Spain 5.5%

979 AI-verified stores

895 AI-verified stores

805 AI-verified stores

742 AI-verified stores

619 AI-verified stores

535 AI-verified stores

Italy 2.9%

512 AI-verified stores

477 AI-verified stores

Visual Distribution

Geographic distribution of stores using Drupal (December 2025)
Geographic distribution of stores using Drupal
Country AI-Verified Store Count Market Share
Russia 5648 31.63%
United States 2572 14.40%
Spain 979 5.48%
Ukraine 895 5.01%
United Kingdom 805 4.51%
France 742 4.16%
Hungary 619 3.47%
Germany 535 3.00%
Italy 512 2.87%
Canada 477 2.67%
Belgium 469 2.63%
India 461 2.58%
Iran 434 2.43%
China 429 2.40%
Poland 411 2.30%
Turkey 411 2.30%
Belarus 404 2.26%
Australia 383 2.14%
Netherlands 359 2.01%
Vietnam 312 1.75%

Dataset Coverage

Field Rows count Coverage
Website 34.1k 100.00%
Emails 22.1k 64.98%
Phones 12.3k 36.21%
Ecommerce platform 33.3k 97.80%
Couriers 5.6k 16.53%
Payment Providers 5.8k 16.92%
Categories 25.6k 75.26%
Social Media 20.1k 59.01%

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Frequently Asked Questions

What data is included in the Drupal E-commerce Database?

Our database covers over 27.5k Drupal physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.

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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.

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