DNN Technology Adoption in E-commerce
Discover 361.0 verified e-commerce stores using DNN. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 417.0 domains. 361.0 verified as active stores with physical delivery.
· · Next full refresh: April 2026
361.0 verified active stores out of 417.0 detected · 86.6% verification rate
E-commerce Platforms Distribution
Custom leads with 98.9% of stores with physical delivery (357 stores) , followed by Ecwid (0.6%) and PrestaShop (0.3%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
357 stores
2 stores
1 stores
1 stores
0 stores
0 stores
0 stores
0 stores
0 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Custom | 357 | 98.89% |
| Ecwid | 2 | 0.55% |
| PrestaShop | 1 | 0.28% |
| WooCommerce | 1 | 0.28% |
| Zen Cart, PrestaShop | 0 | 0.00% |
| TradePending | 0 | 0.00% |
| HCL Commerce | 0 | 0.00% |
| Magento | 0 | 0.00% |
| 1C-Bitrix | 0 | 0.00% |
All Stores Distribution
Custom holds 93.9% share of all DNN e-commerce stores (357) , with Ecwid at 1.3% and PrestaShop at 0.3% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
357 stores
5 stores
1 stores
4 stores
1 stores
8 stores
2 stores
1 stores
1 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Custom | 357 | 93.95% |
| Ecwid | 5 | 1.32% |
| PrestaShop | 1 | 0.26% |
| WooCommerce | 4 | 1.05% |
| Zen Cart, PrestaShop | 1 | 0.26% |
| TradePending | 8 | 2.11% |
| HCL Commerce | 2 | 0.53% |
| Magento | 1 | 0.26% |
| 1C-Bitrix | 1 | 0.26% |
Categories Distribution
Clothing & Accessories leads with 14.7% of all stores (39 stores) , followed by Business & Industrial (12.8%) and Electronics & Technology (11.3%) .
Base: 266 AI-verified stores with physical delivery and detected product categories (73.7% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
39 stores
34 stores
30 stores
24 stores
24 stores
23 stores
20 stores
13 stores
12 stores
11 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 39 | 14.66% |
| Business & Industrial | 34 | 12.78% |
| Electronics & Technology | 30 | 11.28% |
| Vehicles & Parts | 24 | 9.02% |
| Food & Beverages | 24 | 9.02% |
| Health & Beauty | 23 | 8.65% |
| Tools & Hardware | 20 | 7.52% |
| Gifts & Special Occasions | 13 | 4.89% |
| Jewelry & Watches | 12 | 4.51% |
| Sporting Goods & Outdoor Gear | 11 | 4.14% |
| Furniture & Home Decor | 11 | 4.14% |
| Home & Garden | 11 | 4.14% |
| Arts & Entertainment | 6 | 2.26% |
| Toys & Games | 4 | 1.50% |
| Pets & Pet Supplies | 4 | 1.50% |
Payment Providers Distribution
PayPal leads with 20.0% among AI-verified physical stores (16 stores) , followed by MasterCard (20.0%) and American Express (17.5%) .
Base: 66 AI-verified physical stores with detectable payment providers (15.8% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
16 stores
16 stores
14 stores
8 stores
7 stores
5 stores
2 stores
2 stores
2 stores
2 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 16 | 20.00% |
| MasterCard | 16 | 20.00% |
| American Express | 14 | 17.50% |
| Bolt | 8 | 10.00% |
| Stripe Connect | 7 | 8.75% |
| VISA | 5 | 6.25% |
| Apple Pay | 2 | 2.50% |
| iDEAL | 2 | 2.50% |
| PostePay | 2 | 2.50% |
| Google Pay | 2 | 2.50% |
| MasterPass | 2 | 2.50% |
| Klarna | 1 | 1.25% |
| JCB | 1 | 1.25% |
| Moneris | 1 | 1.25% |
| Authorize.Net | 1 | 1.25% |
Shipping Carriers Distribution
UPS leads with 21.2% among AI-verified physical stores (21 stores) , followed by USPS (17.2%) and DHL (13.1%) .
Base: 88 AI-verified physical stores with detectable shipping carriers (21.1% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
21 stores
17 stores
13 stores
10 stores
9 stores
7 stores
4 stores
3 stores
3 stores
2 stores
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| UPS | 21 | 21.21% |
| USPS | 17 | 17.17% |
| DHL | 13 | 13.13% |
| FedEx | 10 | 10.10% |
| DPD | 9 | 9.09% |
| Royal Mail | 7 | 7.07% |
| Australia Post | 4 | 4.04% |
| CornerStone | 3 | 3.03% |
| Estes | 3 | 3.03% |
| Yamato Japan | 2 | 2.02% |
| La Poste | 2 | 2.02% |
| Colissimo | 2 | 2.02% |
| PostNL | 2 | 2.02% |
| ELTA | 2 | 2.02% |
| Correios | 2 | 2.02% |
Store Launch Timeline
Over the past 12 months, 18 new stores were launched in DNN , with the highest activity in 2025-12 (1 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
1 stores launched
2 stores launched
2 stores launched
1 stores launched
2 stores launched
1 stores launched
3 stores launched
1 stores launched
3 stores launched
2 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-12 | 1 | 5.56% |
| 2025-11 | 2 | 11.11% |
| 2025-10 | 2 | 11.11% |
| 2025-09 | 1 | 5.56% |
| 2025-08 | 2 | 11.11% |
| 2025-07 | 1 | 5.56% |
| 2025-06 | 3 | 16.67% |
| 2025-05 | 1 | 5.56% |
| 2025-04 | 3 | 16.67% |
| 2025-03 | 2 | 11.11% |
Active Stores by Launch Year
Currently, 358 active stores in DNN are tracked in our database , with the most stores launched in 2025 (21 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
21 active stores
18 active stores
15 active stores
13 active stores
11 active stores
18 active stores
18 active stores
16 active stores
15 active stores
9 active stores
9 active stores
14 active stores
18 active stores
11 active stores
16 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 21 | 5.87% |
| 2024 | 18 | 5.03% |
| 2023 | 15 | 4.19% |
| 2022 | 13 | 3.63% |
| 2021 | 11 | 3.07% |
| 2020 | 18 | 5.03% |
| 2019 | 18 | 5.03% |
| 2018 | 16 | 4.47% |
| 2017 | 15 | 4.19% |
| 2016 | 9 | 2.51% |
| 2015 | 9 | 2.51% |
| 2014 | 14 | 3.91% |
| 2013 | 18 | 5.03% |
| 2012 | 11 | 3.07% |
| 2011 | 16 | 4.47% |
| 2010 | 9 | 2.51% |
| 2009 | 15 | 4.19% |
| 2008 | 13 | 3.63% |
| 2007 | 7 | 1.96% |
| 2006 | 9 | 2.51% |
| 2005 | 3 | 0.84% |
| 2004 | 9 | 2.51% |
| 2003 | 10 | 2.79% |
| 2002 | 8 | 2.23% |
| 2001 | 9 | 2.51% |
| 2000 | 9 | 2.51% |
| 1999 | 9 | 2.51% |
| 1998 | 9 | 2.51% |
| 1997 | 8 | 2.23% |
| 1996 | 8 | 2.23% |
| 1995 | 1 | 0.28% |
Geographic Distribution
United States leads with 42.3% (140 AI-verified stores) , followed by United Kingdom (8.8%) and Italy (5.1%) .
Base: 331 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
140 AI-verified stores
29 AI-verified stores
17 AI-verified stores
17 AI-verified stores
17 AI-verified stores
12 AI-verified stores
12 AI-verified stores
10 AI-verified stores
9 AI-verified stores
9 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| United States | 140 | 42.30% |
| United Kingdom | 29 | 8.76% |
| Italy | 17 | 5.14% |
| Netherlands | 17 | 5.14% |
| Iran | 17 | 5.14% |
| New Zealand | 12 | 3.63% |
| Greece | 12 | 3.63% |
| Germany | 10 | 3.02% |
| Canada | 9 | 2.72% |
| Australia | 9 | 2.72% |
| Vietnam | 8 | 2.42% |
| Belgium | 8 | 2.42% |
| Switzerland | 7 | 2.11% |
| Russia | 7 | 2.11% |
| South Africa | 7 | 2.11% |
| Poland | 6 | 1.81% |
| France | 6 | 1.81% |
| Brazil | 4 | 1.21% |
| Ireland | 4 | 1.21% |
| Slovakia | 2 | 0.60% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Vehicles & Parts
Custom - Vehicles & Parts
Custom
Custom - Vehicles & Parts
Custom
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 417.0 | 100.00% |
| Emails | 216.0 | 51.80% |
| Phones | 130.0 | 31.18% |
| Ecommerce platform | 380.0 | 91.13% |
| Couriers | 88.0 | 21.10% |
| Payment Providers | 66.0 | 15.83% |
| Categories | 276.0 | 66.19% |
| Social Media | 266.0 | 63.79% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the DNN e-commerce landscape:
Analyze 361.0 verified e-commerce stores on DNN - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across DNN e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the DNN e-commerce intelligence?
-
We track 361.0 verified DNN e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Facebook leads with 32.9% among stores with at least one detectable social profile (194 stores) , followed by Instagram (20.4%) and Twitter (14.9%) .
Base: 266 stores with any detectable social profile (63.8% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
194 stores
120 stores
88 stores
77 stores
51 stores
24 stores
13 stores
8 stores
7 stores
7 stores
Visual Distribution