Criteo Technology Adoption in E-commerce
Discover 8.6k e-commerce stores using Criteo. Analyze technology adoption, market trends, integration patterns, and business insights.
· · Next full refresh: January 2026
E-commerce Platforms Distribution
Yampi Virtual store leads with 40.1% of stores with physical delivery (3,350 stores) , followed by Custom (33.4%) and Magento (8.2%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,350 stores
2,787 stores
685 stores
678 stores
317 stores
221 stores
131 stores
35 stores
26 stores
25 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Yampi Virtual store | 3350 | 40.12% |
| Custom | 2787 | 33.38% |
| Magento | 685 | 8.20% |
| WooCommerce | 678 | 8.12% |
| Shopify | 317 | 3.80% |
| 1C-Bitrix | 221 | 2.65% |
| PrestaShop | 131 | 1.57% |
| BigCommerce | 35 | 0.42% |
| Loja Integrada | 26 | 0.31% |
| Salesforce Commerce Cloud | 25 | 0.30% |
| Unas | 23 | 0.28% |
| Shopify, Magento | 20 | 0.24% |
| OpenCart | 18 | 0.22% |
| CS Cart | 17 | 0.20% |
| IdoSell Shop | 16 | 0.19% |
All Stores Distribution
Yampi Virtual store holds 40.7% share of all Criteo e-commerce stores (4,870) , with Custom at 23.3% and Magento at 7.9% (December 2025) .
Note: This broader distribution includes all stores with e-commerce indicators such as platform detection, shopping cart presence, or payment integration. This liberal approach may include some false positives (e.g., WooCommerce installations used for non-commercial purposes) but provides comprehensive market coverage for lead generation and competitive analysis.
Top 10 Platforms (All Stores)
4,870 stores
2,787 stores
949 stores
2,421 stores
363 stores
238 stores
137 stores
39 stores
28 stores
26 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Yampi Virtual store | 4870 | 40.67% |
| Custom | 2787 | 23.27% |
| Magento | 949 | 7.92% |
| WooCommerce | 2421 | 20.22% |
| Shopify | 363 | 3.03% |
| 1C-Bitrix | 238 | 1.99% |
| PrestaShop | 137 | 1.14% |
| BigCommerce | 39 | 0.33% |
| Loja Integrada | 28 | 0.23% |
| Salesforce Commerce Cloud | 26 | 0.22% |
| Unas | 26 | 0.22% |
| Shopify, Magento | 36 | 0.30% |
| OpenCart | 19 | 0.16% |
| CS Cart | 20 | 0.17% |
| IdoSell Shop | 16 | 0.13% |
Categories Distribution
Clothing & Accessories leads with 28.9% of all stores (2,069 stores) , followed by Health & Beauty (18.6%) and Gifts & Special Occasions (7.7%) .
Top 10 Categories
2,069 stores
1,328 stores
554 stores
550 stores
524 stores
389 stores
389 stores
278 stores
268 stores
173 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2069 | 28.94% |
| Health & Beauty | 1328 | 18.58% |
| Gifts & Special Occasions | 554 | 7.75% |
| Jewelry & Watches | 550 | 7.69% |
| Electronics & Technology | 524 | 7.33% |
| Food & Beverages | 389 | 5.44% |
| Home & Garden | 389 | 5.44% |
| Vehicles & Parts | 278 | 3.89% |
| Furniture & Home Decor | 268 | 3.75% |
| Sporting Goods & Outdoor Gear | 173 | 2.42% |
| Arts & Entertainment | 158 | 2.21% |
| Pets & Pet Supplies | 124 | 1.73% |
| Toys & Games | 120 | 1.68% |
| Books & Media | 115 | 1.61% |
| Baby & Toddler | 110 | 1.54% |
Payment Providers Distribution
PayPal leads with 24.0% among AI-verified physical stores (849 stores) , followed by MasterCard (11.7%) and VISA (9.5%) .
Base: 2,310 AI-verified physical stores with detectable payment providers (18.4% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
849 stores
416 stores
337 stores
291 stores
263 stores
230 stores
224 stores
177 stores
173 stores
154 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 849 | 23.96% |
| MasterCard | 416 | 11.74% |
| VISA | 337 | 9.51% |
| American Express | 291 | 8.21% |
| Quaderno | 263 | 7.42% |
| Boleto | 230 | 6.49% |
| JCB | 224 | 6.32% |
| Apple Pay | 177 | 5.00% |
| Klarna | 173 | 4.88% |
| Mercado Pago | 154 | 4.35% |
| Stripe Connect | 133 | 3.75% |
| Amazon Pay | 100 | 2.82% |
| Google Pay | 91 | 2.57% |
| PayU | 62 | 1.75% |
| Paddle | 43 | 1.21% |
Shipping Carriers Distribution
Correios leads with 32.5% among AI-verified physical stores (874 stores) , followed by Estes (16.3%) and DHL (7.7%) .
Base: 2,623 AI-verified physical stores with detectable shipping carriers (20.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 874 | 32.54% |
| Estes | 439 | 16.34% |
| DHL | 208 | 7.74% |
| UPS | 196 | 7.30% |
| DPD | 183 | 6.81% |
| СДЭК | 138 | 5.14% |
| USPS | 118 | 4.39% |
| GLS | 107 | 3.98% |
| FedEx | 106 | 3.95% |
| Почта России | 84 | 3.13% |
| Boxberry | 67 | 2.49% |
| TNT | 49 | 1.82% |
| InPost | 48 | 1.79% |
| Hermes | 35 | 1.30% |
| Colissimo | 34 | 1.27% |
Store Launch Timeline
Over the past 12 months, 1,639 new stores were launched in Criteo , with the highest activity in 2025-11 (199 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
199 stores launched
137 stores launched
126 stores launched
152 stores launched
163 stores launched
133 stores launched
137 stores launched
133 stores launched
128 stores launched
133 stores launched
141 stores launched
57 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2025-11 | 199 | 12.14% |
| 2025-10 | 137 | 8.36% |
| 2025-09 | 126 | 7.69% |
| 2025-08 | 152 | 9.27% |
| 2025-07 | 163 | 9.95% |
| 2025-06 | 133 | 8.11% |
| 2025-05 | 137 | 8.36% |
| 2025-04 | 133 | 8.11% |
| 2025-03 | 128 | 7.81% |
| 2025-02 | 133 | 8.11% |
| 2025-01 | 141 | 8.60% |
| 2024-12 | 57 | 3.48% |
Active Stores by Launch Year
Currently, 8,416 active stores in Criteo are tracked in our database , with the most stores launched in 2025 (1,582 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
1,582 active stores
957 active stores
795 active stores
511 active stores
635 active stores
487 active stores
337 active stores
381 active stores
345 active stores
225 active stores
209 active stores
231 active stores
290 active stores
178 active stores
166 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2025 | 1582 | 18.80% |
| 2024 | 957 | 11.37% |
| 2023 | 795 | 9.45% |
| 2022 | 511 | 6.07% |
| 2021 | 635 | 7.55% |
| 2020 | 487 | 5.79% |
| 2019 | 337 | 4.00% |
| 2018 | 381 | 4.53% |
| 2017 | 345 | 4.10% |
| 2016 | 225 | 2.67% |
| 2015 | 209 | 2.48% |
| 2014 | 231 | 2.74% |
| 2013 | 290 | 3.45% |
| 2012 | 178 | 2.12% |
| 2011 | 166 | 1.97% |
| 2010 | 122 | 1.45% |
| 2009 | 140 | 1.66% |
| 2008 | 129 | 1.53% |
| 2007 | 109 | 1.30% |
| 2006 | 74 | 0.88% |
| 2005 | 63 | 0.75% |
| 2004 | 68 | 0.81% |
| 2003 | 55 | 0.65% |
| 2002 | 56 | 0.67% |
| 2001 | 66 | 0.78% |
| 2000 | 57 | 0.68% |
| 1999 | 41 | 0.49% |
| 1998 | 42 | 0.50% |
| 1997 | 35 | 0.42% |
| 1996 | 23 | 0.27% |
| 1995 | 7 | 0.08% |
Geographic Distribution
Brazil leads with 47.4% (3,350 AI-verified stores) , followed by United States (10.6%) and South Korea (7.3%) .
Base: 7,068 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
3,350 AI-verified stores
749 AI-verified stores
516 AI-verified stores
468 AI-verified stores
341 AI-verified stores
253 AI-verified stores
213 AI-verified stores
166 AI-verified stores
131 AI-verified stores
118 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 3350 | 47.40% |
| United States | 749 | 10.60% |
| South Korea | 516 | 7.30% |
| Italy | 468 | 6.62% |
| Russia | 341 | 4.82% |
| Turkey | 253 | 3.58% |
| Japan | 213 | 3.01% |
| France | 166 | 2.35% |
| United Kingdom | 131 | 1.85% |
| Indonesia | 118 | 1.67% |
| Poland | 115 | 1.63% |
| Taiwan | 108 | 1.53% |
| Germany | 98 | 1.39% |
| Australia | 75 | 1.06% |
| India | 70 | 0.99% |
| Spain | 65 | 0.92% |
| Netherlands | 64 | 0.91% |
| Romania | 64 | 0.91% |
| China | 54 | 0.76% |
| Canada | 50 | 0.71% |
Featured Stores
Discover the strongest performers and newest entrants in Criteo's e-commerce landscape.
Top Stores by GMV
Data will be available soon.
New Stores
Recently launched ecommerce sites detected by ShopRank in the last full month.
Custom
Shopify — Clothing & Accessories
Custom
Yampi Virtual store — Clothing & Accessories
Yampi Virtual store — Arts & Entertainment
Dataset Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.5k | 100.00% |
| Emails | 6.0k | 47.85% |
| Phones | 2.5k | 19.98% |
| Ecommerce platform | 12.4k | 99.16% |
| Couriers | 2.6k | 20.94% |
| Payment Providers | 2.3k | 18.44% |
| Categories | 9.3k | 74.14% |
| Social Media | 10.0k | 79.62% |
Starter Package
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Maximize Your ROI
Use our detailed Criteo E-commerce Database to:
Gain actionable insights into 8.6k physical stores in Criteo.
- Identify High-Value Leads
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Quickly find and contact the best decision-makers at Criteo online stores.
- Conduct Competitive Analysis
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Analyze your competitors' market share, product categories, and technology stacks.
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Data Format & Delivery
Available Formats
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Use Cases
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Frequently Asked Questions
- What data is included in the Criteo E-commerce Database?
-
Our database covers over 8.6k Criteo physical stores, including website URLs, verified contacts (emails, phones), e-commerce platforms, product counts, categories, estimated monthly traffic, and more.
- How fresh is your data and how often is it updated?
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We update our database quarterly, using web crawling, AI analysis, and manual verification. This ensures you always receive the most accurate, relevant, and actionable data.
- Can I get a free sample before purchasing?
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Absolutely! Contact us to request a free sample dataset customized to your needs. We're happy to provide demos and answer any questions.
- Can I buy only selected segments of data?
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Yes, you can purchase targeted segments tailored specifically to your business needs—by industry, platform, store size, and more. Contact us for details.
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You'll receive immediate access upon payment completion. Our data can be downloaded directly or delivered via email or API.
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We offer flexible licensing: one-time purchases, annual subscriptions, and customized enterprise plans. Reach out to discuss the best solution for your business.
Social Media Usage
Instagram leads with 33.2% among stores with at least one detectable social profile (6,280 stores) , followed by Facebook (25.4%) and YouTube (14.3%) .
Base: 9,976 stores with any detectable social profile (79.6% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,280 stores
4,816 stores
2,713 stores
1,426 stores
1,322 stores
996 stores
607 stores
466 stores
278 stores
25 stores
Visual Distribution