Criteo Technology Adoption in E-commerce
Discover 7.9k verified e-commerce stores using Criteo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 12.1k domains. 7.9k verified as active stores with physical delivery.
This is a public report preview. Use the catalog, exports or API for account lists. Fields depend on your plan; coverage varies by merchant.
7.9k verified active stores out of 12.1k detected · 65.1% verification rate
E-commerce Platforms Distribution
Yampi Virtual store stores with 39.1% of stores with physical delivery (3,084 stores) , followed by Custom (19.0%) and Magento (16.5%) .
Base: 7,895 active verified stores, including those without a detected platform. Rankings show leading platform combinations; displayed percentages need not sum to 100%. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,084 stores
1,498 stores
1,299 stores
416 stores
333 stores
282 stores
191 stores
138 stores
128 stores
37 stores
Visual Distribution
3,084 stores
1,498 stores
1,299 stores
416 stores
333 stores
282 stores
191 stores
138 stores
128 stores
37 stores
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Yampi Virtual store | 3084 | 39.06% |
| Custom | 1498 | 18.97% |
| Magento | 1299 | 16.45% |
| WooCommerce | 416 | 5.27% |
| Cafe24 | 333 | 4.22% |
| Shopify | 282 | 3.57% |
| 1C-Bitrix | 191 | 2.42% |
| PrestaShop | 138 | 1.75% |
| OnCartX | 128 | 1.62% |
| Ticimax | 37 | 0.47% |
Show broader dataset (all e-commerce signals)
Websites with E-commerce Signals
Yampi Virtual store holds 31.3% share of detected Criteo e-commerce signals (3,802) , with Custom at 12.4% and Magento at 22.5% (June 2026) .
Base: 12,129 domains in this report's signal population, including domains without a detected platform. This is not a store count: it can include redirects and non-transactional sites. Displayed percentages need not sum to 100%.
Top 10 Platforms (All Signals)
3,802 websites
1,498 websites
2,734 websites
2,231 websites
339 websites
298 websites
213 websites
141 websites
138 websites
37 websites
Visual Distribution
3,802 websites
1,498 websites
2,734 websites
2,231 websites
339 websites
298 websites
213 websites
141 websites
138 websites
37 websites
| Platform | Websites with Signals | Percentage |
|---|---|---|
| Yampi Virtual store | 3802 | 31.35% |
| Custom | 1498 | 12.35% |
| Magento | 2734 | 22.54% |
| WooCommerce | 2231 | 18.39% |
| Cafe24 | 339 | 2.79% |
| Shopify | 298 | 2.46% |
| 1C-Bitrix | 213 | 1.76% |
| PrestaShop | 141 | 1.16% |
| OnCartX | 138 | 1.14% |
| Ticimax | 37 | 0.31% |
Categories Distribution
Clothing & Accessories stores with 25.6% of all stores (2,025 stores) , followed by Health & Beauty (11.7%) and Arts & Entertainment (7.2%) .
Base: 7,895 active verified stores, including stores without a detected category. Percentages use this full population, not only the displayed categories.
Top 10 Categories
2,025 stores
923 stores
569 stores
546 stores
419 stores
351 stores
300 stores
245 stores
228 stores
223 stores
Visual Distribution
2,025 stores
923 stores
569 stores
546 stores
419 stores
351 stores
300 stores
245 stores
228 stores
223 stores
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2025 | 25.65% |
| Health & Beauty | 923 | 11.69% |
| Arts & Entertainment | 569 | 7.21% |
| Jewelry & Watches | 546 | 6.92% |
| Home & Garden | 419 | 5.31% |
| Electronics & Technology | 351 | 4.45% |
| Food & Beverages | 300 | 3.80% |
| Sporting Goods & Outdoor Gear | 245 | 3.10% |
| Toys & Games | 228 | 2.89% |
| Furniture & Home Decor | 223 | 2.82% |
Payment Providers Distribution
PayPal accounts for 20.3% of displayed detection occurrences (772 occurrences) , followed by Boleto (16.6%) and MasterCard (13.3%) .
Base: 3,806 provider detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
772 occurrences
630 occurrences
507 occurrences
358 occurrences
357 occurrences
350 occurrences
299 occurrences
217 occurrences
181 occurrences
135 occurrences
Visual Distribution
772 occurrences
630 occurrences
507 occurrences
358 occurrences
357 occurrences
350 occurrences
299 occurrences
217 occurrences
181 occurrences
135 occurrences
| Payment Provider | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| PayPal | 772 | 20.28% |
| Boleto | 630 | 16.55% |
| MasterCard | 507 | 13.32% |
| American Express | 358 | 9.41% |
| VISA | 357 | 9.38% |
| Quaderno | 350 | 9.20% |
| Mercado Pago | 299 | 7.86% |
| JCB | 217 | 5.70% |
| Apple Pay | 181 | 4.76% |
| Klarna | 135 | 3.55% |
Shipping Carriers Distribution
Correios accounts for 48.5% of displayed detection occurrences (1,468 occurrences) , followed by Estes (20.3%) and DPD (6.6%) .
Base: 3,025 carrier detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
1,468 occurrences
615 occurrences
200 occurrences
164 occurrences
146 occurrences
137 occurrences
89 occurrences
71 occurrences
70 occurrences
65 occurrences
| Shipping Carrier | Detection Occurrences | Share of Displayed Occurrences |
|---|---|---|
| Correios | 1468 | 48.53% |
| Estes | 615 | 20.33% |
| DPD | 200 | 6.61% |
| DHL | 164 | 5.42% |
| UPS | 146 | 4.83% |
| GLS | 137 | 4.53% |
| USPS | 89 | 2.94% |
| TNT | 71 | 2.35% |
| FedEx | 70 | 2.31% |
| СДЭК | 65 | 2.15% |
Store Launch Timeline
Over the past 12 months, 1,516 new stores were launched in Criteo , with the highest activity in 2026-05 (208 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
208 stores launched
160 stores launched
207 stores launched
120 stores launched
98 stores launched
102 stores launched
122 stores launched
104 stores launched
105 stores launched
115 stores launched
134 stores launched
41 stores launched
Monthly Trend
13.7% of last 12 months
10.6% of last 12 months
13.7% of last 12 months
7.9% of last 12 months
6.5% of last 12 months
6.7% of last 12 months
8.0% of last 12 months
6.9% of last 12 months
6.9% of last 12 months
7.6% of last 12 months
8.8% of last 12 months
2.7% of last 12 months
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-05 | 208 | 13.72% |
| 2026-04 | 160 | 10.55% |
| 2026-03 | 207 | 13.65% |
| 2026-02 | 120 | 7.92% |
| 2026-01 | 98 | 6.46% |
| 2025-12 | 102 | 6.73% |
| 2025-11 | 122 | 8.05% |
| 2025-10 | 104 | 6.86% |
| 2025-09 | 105 | 6.93% |
| 2025-08 | 115 | 7.59% |
| 2025-07 | 134 | 8.84% |
| 2025-06 | 41 | 2.70% |
Active Stores by Launch Year
Currently, 7,746 active stores in Criteo are tracked in our database , with the most stores launched in 2026 (802 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
802 active stores
1,151 active stores
773 active stores
642 active stores
451 active stores
572 active stores
424 active stores
317 active stores
275 active stores
289 active stores
199 active stores
181 active stores
210 active stores
262 active stores
137 active stores
Distribution by Launch Year
10.4% of tracked active stores
14.9% of tracked active stores
10.0% of tracked active stores
8.3% of tracked active stores
5.8% of tracked active stores
7.4% of tracked active stores
5.5% of tracked active stores
4.1% of tracked active stores
3.6% of tracked active stores
3.7% of tracked active stores
2.6% of tracked active stores
2.3% of tracked active stores
2.7% of tracked active stores
3.4% of tracked active stores
1.8% of tracked active stores
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 802 | 10.35% |
| 2025 | 1151 | 14.86% |
| 2024 | 773 | 9.98% |
| 2023 | 642 | 8.29% |
| 2022 | 451 | 5.82% |
| 2021 | 572 | 7.38% |
| 2020 | 424 | 5.47% |
| 2019 | 317 | 4.09% |
| 2018 | 275 | 3.55% |
| 2017 | 289 | 3.73% |
| 2016 | 199 | 2.57% |
| 2015 | 181 | 2.34% |
| 2014 | 210 | 2.71% |
| 2013 | 262 | 3.38% |
| 2012 | 137 | 1.77% |
Geographic Distribution
Brazil stores with 44.7% (3,533 active verified stores) , followed by Indonesia (9.4%) and United States (6.6%) .
Base: 7,895 active verified stores, including stores with unknown country. Percentages use the full population, not only the displayed countries.
Top 10 Countries
3,533 active verified stores
743 active verified stores
522 active verified stores
450 active verified stores
370 active verified stores
280 active verified stores
195 active verified stores
186 active verified stores
151 active verified stores
107 active verified stores
Visual Distribution
3,533 active verified stores
743 active verified stores
522 active verified stores
450 active verified stores
370 active verified stores
280 active verified stores
195 active verified stores
186 active verified stores
151 active verified stores
107 active verified stores
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 3533 | 44.75% |
| Indonesia | 743 | 9.41% |
| United States | 522 | 6.61% |
| Italy | 450 | 5.70% |
| South Korea | 370 | 4.69% |
| Russia | 280 | 3.55% |
| Turkey | 195 | 2.47% |
| Japan | 186 | 2.36% |
| France | 151 | 1.91% |
| Germany | 107 | 1.36% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom
Custom
Custom - Health & Beauty
Custom - Electronics & Technology
Custom
New Stores
Recently launched stores detected by ShopRank in the last full month.
Yampi Virtual store - Home & Garden
Magento - Clothing & Accessories
Yampi Virtual store
Magento
Magento
Data Coverage
Coverage among all domains with this detected signal, including non-active profiles; not just active stores.
| Field | Rows count | Coverage |
|---|---|---|
| Website | 12.1k | 100.00% |
| Emails | 5.2k | 42.62% |
| Phones | 3k | 24.77% |
| Ecommerce platform | 12k | 98.99% |
| Couriers | 2.8k | 23.46% |
| Payment Providers | 2.6k | 21.83% |
| Categories | 7.1k | 58.50% |
| Social Media | 9.9k | 81.76% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Periodic index updates
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Direct support from the founder
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Criteo e-commerce landscape:
Analyze 7.9k verified e-commerce stores on Criteo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Criteo e-commerce.
- Size Your Addressable Market
-
Segment stores by country, platform, category, PSP, carrier, technology, and merchant-size signals to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Index updates; historical datasets by agreement
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Criteo e-commerce intelligence?
-
We track 7.9k verified Criteo e-commerce stores whose profiles can include: e-commerce platform, product counts, categories, payment providers, shipping carriers, technology stack, merchant-size signals, and available business contact fields.
- How is the data collected and how often is it updated?
-
We rebuild the searchable index typically every 2–4 weeks. Observation dates vary by source and field; a rebuild does not mean every website was observed again. This public report has its own publication date and may use an older snapshot than the live catalog. Coverage varies by field and market. A missing payment or carrier signal means we did not detect it, not that the merchant does not use it.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, product category, payment provider, shipping carrier, technology stack, store age, cross-border signals, and merchant-size bands. Some advanced signals are plan-gated, and the same field contract is used by the web app, exports, and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram accounts for 32.7% of displayed detection occurrences (6,010 occurrences) , followed by Facebook (24.9%) and YouTube (14.8%) .
Base: 18,374 social-platform detection occurrences in the displayed ranking, from active stores. One store can contribute multiple occurrences. These percentages are not the share of unique stores or all detections.
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,010 occurrences
4,571 occurrences
2,721 occurrences
1,725 occurrences
1,545 occurrences
774 occurrences
445 occurrences
337 occurrences
228 occurrences
18 occurrences
Visual Distribution
6,010 occurrences
4,571 occurrences
2,721 occurrences
1,725 occurrences
1,545 occurrences
774 occurrences
445 occurrences
337 occurrences
228 occurrences
18 occurrences