Criteo Technology Adoption in E-commerce
Discover 8.9k verified e-commerce stores using Criteo. Analyze technology adoption, market trends, integration patterns, and business insights.
Detected across 13.0k domains. 8.9k verified as active stores with physical delivery.
· · Next full refresh: April 2026
8.9k verified active stores out of 13.0k detected · 68.2% verification rate
E-commerce Platforms Distribution
Yampi Virtual store leads with 43.1% of stores with physical delivery (3,666 stores) , followed by Custom (19.6%) and Magento (16.9%) .
Note: This distribution covers only stores selling physical products with active shopping carts and physical product shipping. Digital products, services, and non-transactional sites are excluded. All stores are verified by our proprietary AI model to ensure accurate e-commerce classification.
Top 10 Platforms (Physical Delivery)
3,666 stores
1,671 stores
1,438 stores
441 stores
338 stores
289 stores
187 stores
152 stores
146 stores
42 stores
Visual Distribution
| Platform | Stores with Physical Delivery | Percentage |
|---|---|---|
| Yampi Virtual store | 3666 | 43.08% |
| Custom | 1671 | 19.64% |
| Magento | 1438 | 16.90% |
| WooCommerce | 441 | 5.18% |
| Cafe24 | 338 | 3.97% |
| Shopify | 289 | 3.40% |
| 1C-Bitrix | 187 | 2.20% |
| OnCartX | 152 | 1.79% |
| PrestaShop | 146 | 1.72% |
| BigCommerce | 42 | 0.49% |
| Ticimax | 40 | 0.47% |
| S3 (Megagroup) Shop2 | 37 | 0.43% |
| Empreender, Yampi Virtual store | 25 | 0.29% |
| MerchantPro | 20 | 0.24% |
| Yampi Virtual store, Empreender | 18 | 0.21% |
All Stores Distribution
Yampi Virtual store holds 39.4% share of all Criteo e-commerce stores (4,891) , with Custom at 13.5% and Magento at 15.9% (March 2026) .
Note: This broader view includes all domains where e-commerce signals were detected, useful for lead generation and competitive analysis. Some may be inactive or non-transactional. For verified active stores, see the default view above.
Top 10 Platforms (All Stores)
4,891 stores
1,671 stores
1,972 stores
2,492 stores
343 stores
314 stores
205 stores
163 stores
149 stores
47 stores
Visual Distribution
| Platform | Total Stores | Percentage |
|---|---|---|
| Yampi Virtual store | 4891 | 39.44% |
| Custom | 1671 | 13.47% |
| Magento | 1972 | 15.90% |
| WooCommerce | 2492 | 20.09% |
| Cafe24 | 343 | 2.77% |
| Shopify | 314 | 2.53% |
| 1C-Bitrix | 205 | 1.65% |
| OnCartX | 163 | 1.31% |
| PrestaShop | 149 | 1.20% |
| BigCommerce | 47 | 0.38% |
| Ticimax | 41 | 0.33% |
| S3 (Megagroup) Shop2 | 37 | 0.30% |
| Empreender, Yampi Virtual store | 33 | 0.27% |
| MerchantPro | 20 | 0.16% |
| Yampi Virtual store, Empreender | 24 | 0.19% |
Categories Distribution
Clothing & Accessories leads with 31.4% of all stores (2,312 stores) , followed by Health & Beauty (14.9%) and Jewelry & Watches (8.5%) .
Base: 7,359 AI-verified stores with physical delivery and detected product categories (82.8% of all verified stores). Percentages show share of stores within each category.
Top 10 Categories
2,312 stores
1,093 stores
623 stores
589 stores
456 stores
414 stores
357 stores
295 stores
253 stores
218 stores
Visual Distribution
| Category | Number of Stores | Percentage |
|---|---|---|
| Clothing & Accessories | 2312 | 31.42% |
| Health & Beauty | 1093 | 14.85% |
| Jewelry & Watches | 623 | 8.47% |
| Arts & Entertainment | 589 | 8.00% |
| Home & Garden | 456 | 6.20% |
| Electronics & Technology | 414 | 5.63% |
| Food & Beverages | 357 | 4.85% |
| Sporting Goods & Outdoor Gear | 295 | 4.01% |
| Toys & Games | 253 | 3.44% |
| Furniture & Home Decor | 218 | 2.96% |
| Vehicles & Parts | 218 | 2.96% |
| Gifts & Special Occasions | 198 | 2.69% |
| Business & Industrial | 128 | 1.74% |
| Pets & Pet Supplies | 114 | 1.55% |
| Tools & Hardware | 91 | 1.24% |
Payment Providers Distribution
PayPal leads with 18.5% among AI-verified physical stores (793 stores) , followed by Boleto (16.1%) and MasterCard (11.6%) .
Base: 2,808 AI-verified physical stores with detectable payment providers (21.6% coverage of all stores). Percentages show share of detected provider instances (stores may use multiple providers).
Detected from checkout/payment scripts and provider tags; off-site/manual payments excluded where undetectable.
Top 10 Payment Providers
793 stores
691 stores
497 stores
381 stores
352 stores
347 stores
328 stores
169 stores
128 stores
117 stores
Visual Distribution
| Payment Provider | Store Count | Market Share |
|---|---|---|
| PayPal | 793 | 18.46% |
| Boleto | 691 | 16.08% |
| MasterCard | 497 | 11.57% |
| American Express | 381 | 8.87% |
| Mercado Pago | 352 | 8.19% |
| Quaderno | 347 | 8.08% |
| VISA | 328 | 7.64% |
| JCB | 169 | 3.93% |
| Apple Pay | 128 | 2.98% |
| Klarna | 117 | 2.72% |
| Stripe Connect | 112 | 2.61% |
| Hipercard | 103 | 2.40% |
| PagSeguro | 100 | 2.33% |
| Amazon Pay | 89 | 2.07% |
| Google Pay | 89 | 2.07% |
Shipping Carriers Distribution
Correios leads with 46.0% among AI-verified physical stores (1,649 stores) , followed by Estes (19.3%) and UPS (5.2%) .
Base: 3,250 AI-verified physical stores with detectable shipping carriers (24.9% coverage of all stores). Percentages show share of detected carrier instances (stores may use multiple carriers).
Detected from checkout/shipping pages and shipment widgets; cross-border carriers included where visible.
Top 10 Shipping Carriers
Visual Distribution
| Shipping Carrier | Store Count | Market Share |
|---|---|---|
| Correios | 1649 | 45.96% |
| Estes | 692 | 19.29% |
| UPS | 186 | 5.18% |
| DPD | 171 | 4.77% |
| DHL | 165 | 4.60% |
| USPS | 131 | 3.65% |
| СДЭК | 106 | 2.95% |
| FedEx | 98 | 2.73% |
| GLS | 92 | 2.56% |
| TNT | 62 | 1.73% |
| Почта России | 61 | 1.70% |
| Loggi | 54 | 1.51% |
| InPost | 46 | 1.28% |
| Colissimo | 43 | 1.20% |
| Hermes | 32 | 0.89% |
Store Launch Timeline
Over the past 12 months, 1,938 new stores were launched in Criteo , with the highest activity in 2026-02 (155 stores) , demonstrating ongoing growth in the e-commerce market.
Last 12 Months
155 stores launched
164 stores launched
210 stores launched
207 stores launched
168 stores launched
152 stores launched
162 stores launched
189 stores launched
153 stores launched
204 stores launched
163 stores launched
11 stores launched
Monthly Trend
| Month | Stores Launched | Percentage |
|---|---|---|
| 2026-02 | 155 | 8.00% |
| 2026-01 | 164 | 8.46% |
| 2025-12 | 210 | 10.84% |
| 2025-11 | 207 | 10.68% |
| 2025-10 | 168 | 8.67% |
| 2025-09 | 152 | 7.84% |
| 2025-08 | 162 | 8.36% |
| 2025-07 | 189 | 9.75% |
| 2025-06 | 153 | 7.89% |
| 2025-05 | 204 | 10.53% |
| 2025-04 | 163 | 8.41% |
| 2025-03 | 11 | 0.57% |
Active Stores by Launch Year
Currently, 8,736 active stores in Criteo are tracked in our database , with the most stores launched in 2026 (319 stores still active) . This shows the distribution of currently active stores by their original launch year.
Active Stores by Launch Year
319 active stores
1,891 active stores
960 active stores
778 active stores
534 active stores
647 active stores
497 active stores
351 active stores
303 active stores
288 active stores
204 active stores
190 active stores
219 active stores
267 active stores
149 active stores
Distribution by Launch Year
| Launch Year | Active Stores | Percentage |
|---|---|---|
| 2026 | 319 | 3.65% |
| 2025 | 1891 | 21.65% |
| 2024 | 960 | 10.99% |
| 2023 | 778 | 8.91% |
| 2022 | 534 | 6.11% |
| 2021 | 647 | 7.41% |
| 2020 | 497 | 5.69% |
| 2019 | 351 | 4.02% |
| 2018 | 303 | 3.47% |
| 2017 | 288 | 3.30% |
| 2016 | 204 | 2.34% |
| 2015 | 190 | 2.17% |
| 2014 | 219 | 2.51% |
| 2013 | 267 | 3.06% |
| 2012 | 149 | 1.71% |
| 2011 | 140 | 1.60% |
| 2010 | 127 | 1.45% |
| 2009 | 122 | 1.40% |
| 2008 | 108 | 1.24% |
| 2007 | 110 | 1.26% |
| 2006 | 70 | 0.80% |
| 2005 | 60 | 0.69% |
| 2004 | 58 | 0.66% |
| 2003 | 53 | 0.61% |
| 2002 | 52 | 0.60% |
| 2001 | 61 | 0.70% |
| 2000 | 51 | 0.58% |
| 1999 | 33 | 0.38% |
| 1998 | 38 | 0.43% |
| 1997 | 30 | 0.34% |
| 1996 | 20 | 0.23% |
| 1995 | 6 | 0.07% |
Geographic Distribution
Brazil leads with 52.1% (4,229 AI-verified stores) , followed by Indonesia (10.8%) and United States (7.5%) .
Base: 8,117 AI-verified stores across 20 countries. Percentages show share among AI-verified stores.
Top 10 Countries
4,229 AI-verified stores
878 AI-verified stores
607 AI-verified stores
447 AI-verified stores
376 AI-verified stores
283 AI-verified stores
211 AI-verified stores
180 AI-verified stores
149 AI-verified stores
107 AI-verified stores
Visual Distribution
| Country | AI-Verified Store Count | Market Share |
|---|---|---|
| Brazil | 4229 | 52.10% |
| Indonesia | 878 | 10.82% |
| United States | 607 | 7.48% |
| Italy | 447 | 5.51% |
| South Korea | 376 | 4.63% |
| Russia | 283 | 3.49% |
| Turkey | 211 | 2.60% |
| Japan | 180 | 2.22% |
| France | 149 | 1.84% |
| Germany | 107 | 1.32% |
| Poland | 105 | 1.29% |
| United Kingdom | 102 | 1.26% |
| India | 73 | 0.90% |
| Romania | 73 | 0.90% |
| Australia | 65 | 0.80% |
| Spain | 58 | 0.71% |
| Netherlands | 55 | 0.68% |
| Taiwan | 41 | 0.51% |
| Hungary | 40 | 0.49% |
| Canada | 38 | 0.47% |
Featured Stores
A selection of notable and recently launched stores in this segment.
Notable Stores
A sample of well-known stores in this segment tracked by ShopRank.
Custom - Clothing & Accessories
Custom - Electronics & Technology
Custom - Arts & Entertainment
Custom - Clothing & Accessories
Custom - Health & Beauty
New Stores
Recently launched stores detected by ShopRank in the last full month.
Yampi Virtual store - Jewelry & Watches
Custom - Health & Beauty
Yampi Virtual store - Clothing & Accessories
Yampi Virtual store - Electronics & Technology
Yampi Virtual store - Clothing & Accessories
Data Coverage
| Field | Rows count | Coverage |
|---|---|---|
| Website | 13.0k | 100.00% |
| Emails | 5.9k | 45.38% |
| Phones | 2.3k | 17.57% |
| Ecommerce platform | 12.9k | 99.10% |
| Couriers | 3.3k | 24.94% |
| Payment Providers | 2.8k | 21.55% |
| Categories | 8.0k | 61.65% |
| Social Media | 10.3k | 79.02% |
Coverage reflects detectability from public website analysis. Payment providers and shipping carriers are identified from checkout pages and shipping widgets. Stores using off-site payment flows or custom shipping integrations may not be detected. Actual adoption rates are higher than shown.
Market Intelligence
On-demand market analysis
Self-service access to market data and insights
- Search and segment stores by any criteria
- API integration for automated workflows
- Monthly data refreshes
- Market sizing and segmentation
Strategic Intelligence
Custom research and competitive analysis
Tailored intelligence for strategic decisions
- Custom market reports and analysis
- Competitive landscape monitoring
- Dedicated analyst support
- Flexible licensing and enterprise pricing
Market Intelligence
Understand the Criteo e-commerce landscape:
Analyze 8.9k verified e-commerce stores on Criteo - technology adoption, market share, competitive positioning.
- Track Competitive Shifts
-
Monitor platform migrations, technology adoption, and market share changes across Criteo e-commerce.
- Size Your Addressable Market
-
Segment stores by platform, category, traffic tier, and payment infrastructure to quantify your market opportunity.
- Monitor Adoption Trends
-
Identify which payment providers, shipping carriers, and platforms are gaining or losing traction.
Data Access
- Interactive search and filtering via web app
- REST API for programmatic access and automation
- Monthly data refreshes with historical tracking
Use Cases
- Competitive intelligence and market sizing
- Technology adoption and platform migration analysis
- Sales prospecting and account-based targeting
- Investment research and due diligence
Frequently Asked Questions
- What data is included in the Criteo e-commerce intelligence?
-
We track 8.9k verified Criteo e-commerce stores with 50+ data points per store: e-commerce platform, product counts, categories, payment providers, shipping carriers, estimated traffic, technology stack, and verified business contacts.
- How is the data collected and how often is it updated?
-
We continuously crawl 300M+ domains using proprietary web crawlers, AI classification, and technology fingerprinting. The database is refreshed monthly, so you always work with current market data.
- How do I access the data?
-
Self-service plans give you instant access through our web app and REST API. You can search, filter, and segment stores interactively or integrate programmatically into your workflows. View plans →
- Can I filter by specific segments?
-
Yes. You can segment by country, platform, store size, product category, payment provider, shipping carrier, traffic tier, and more. All filtering is available through both the web app and API.
- Do you offer enterprise or custom licensing?
-
Yes. For large-scale data needs, custom market reports, or dedicated support, contact us to discuss enterprise pricing.
Social Media Usage
Instagram leads with 32.3% among stores with at least one detectable social profile (6,655 stores) , followed by Facebook (24.3%) and YouTube (14.8%) .
Base: 10,296 stores with any detectable social profile (79.0% of all stores). Percentages show share of detected platform instances (stores may use multiple platforms).
Links and embeds detected on public pages; private/hidden profiles not counted.
Top 10 Social Platforms
6,655 stores
4,998 stores
3,055 stores
2,127 stores
1,747 stores
877 stores
528 stores
360 stores
205 stores
32 stores
Visual Distribution